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<channel>
	<title>Michael Gorman</title>
	
	<link>http://www.michaelcgorman.net</link>
	<description>A web developer from Bloomington, Illinois.</description>
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		<title>Working for IWU</title>
		<link>http://feedproxy.google.com/~r/michaelcgorman/~3/B7caeojjON4/</link>
		<comments>http://www.michaelcgorman.net/2011/08/26/working-for-iwu/#comments</comments>
		<pubDate>Sat, 27 Aug 2011 02:19:46 +0000</pubDate>
		<dc:creator>Michael Gorman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.michaelcgorman.net/?p=115</guid>
		<description><![CDATA[After graduating from Illinois Wesleyan in 2010, I started working as a freelance web developer with a primary focus on small businesses and nonprofits in the Bloomington/Normal community. I recently accepted an offer to work full-time for Illinois Wesleyan.]]></description>
				<content:encoded><![CDATA[<p>After graduating from <a href="http://www.iwu.edu/">Illinois Wesleyan</a> in 2010, I started working as a freelance web developer with a primary focus on small businesses and nonprofits in the Bloomington/Normal community. Since then, I&#8217;ve worked with the <a href="http://hfwg.org/">Hispanic Families Work Group</a>, <a href="http://celebratemilestones.org/">Milestones Early Learning Center</a>, the <a href="http://chcchealth.org/">Community Health Care Clinic</a>, and <a href="http://lifeisablankcanvas.org/">Life is a Blank Canvas</a>, to name a few. I&#8217;ve also been honored as one of McLean County&#8217;s <a href="http://lifeisablankcanvas.org/courageously/25-under-25/">25 Under 25</a>.</p>
<p>Throughout this past summer, I&#8217;ve spent my mornings working as a contractor for the <a href="http://www.iwu.edu/IT/">ITS</a> staff at Illinois Wesleyan, helping transition the campus to use Google Apps for email and other collaborative applications, developing web-based tools and solutions for internal and external use, and engaging in conversations to help the university enhance its online presence. It is clear that the people I have been working with have a deep appreciation and respect for my unique perspective.</p>
<p>In the past several weeks, a position opened up in the IT department that very directly correlates with my expertise as a developer and a collaborator. Given my experience working with the team this summer, I knew it was what I wanted to do, and I am excited to announce today that I have formally accepted the position of Project Analyst in Web Services at Illinois Wesleyan University, effective Monday morning.</p>
<p>In the weeks and months to come, I do plan to continue working with a limited number of freelance clients as time allows, primarily on nights and weekends. In anticipation of this new chapter in my life, I have been restructuring my schedule with Illinois Wesleyan for the last few weeks to make sure that all of my ongoing work will still be completed according to schedule. If you have any questions or concerns about my transition into full-time employment with Illinois Wesleyan, or to get in touch about web development work you are looking to have done, please do not hesitate to <a href="http://contact.michaelcgorman.net/">contact me</a>.</p>
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		<item>
		<title>Hulu Ad Tailor</title>
		<link>http://feedproxy.google.com/~r/michaelcgorman/~3/aP9pgyCId7Q/</link>
		<comments>http://www.michaelcgorman.net/2011/05/19/hulu-ad-tailor/#comments</comments>
		<pubDate>Fri, 20 May 2011 02:27:48 +0000</pubDate>
		<dc:creator>Michael Gorman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.michaelcgorman.net/?p=113</guid>
		<description><![CDATA[Hulu has this nifty feature called &#8220;Ad Tailor&#8220;. The concept is great: tell Hulu which ads are and aren&#8217;t relevant to you and they&#8217;ll use that information to show you more relevant advertising in the future. It&#8217;s a win for users, since we don&#8217;t have to see ads for products we would never buy. It&#8217;s [...]]]></description>
				<content:encoded><![CDATA[<p>Hulu has this nifty feature called &#8220;<a href="http://www.hulu.com/support/article/166625">Ad Tailor</a>&#8220;. The concept is great: tell Hulu which ads are and aren&#8217;t relevant to you and they&#8217;ll use that information to show you more relevant advertising in the future. It&#8217;s a win for users, since we don&#8217;t have to see ads for products we would never buy. It&#8217;s a win for advertisers, since they don&#8217;t have to pay to advertise to people who would never be interested in their product. And it&#8217;s a win for Hulu; at least in theory (I don&#8217;t know about practice), they should be able to make more money off of targeted advertising.</p>
<h2>The problem is, it doesn&#8217;t seem to work.</h2>
<p>I don&#8217;t drink. The only alcohol I&#8217;ve ever consumed is communion wine. I don&#8217;t plan to drink. I won&#8217;t get into my reasons here, but suffice it to say, advertising alcoholic products to me is a waste of money. So I click on the &#8220;not relevant&#8221; button when these products are advertised to me.</p>
<p>Yet, I keep seeing these ads. Sometimes, I don&#8217;t even get a button to indicate my disinterest.</p>
<p>It&#8217;s not just about alcohol ads, but an algorithm, even a very naive one, should be able to pick up on that trend pretty easily.</p>
<p>&nbsp;</p>
<p>I went to a Chicago Cubs game last year with a couple of friends. We had heard that the first 10,000 fans to arrive would be given free hats. My friends were really excited about this. They wanted their <a title="&quot;Stuff We All Get&quot;" href="http://en.wikipedia.org/wiki/Promotional_item">SWAG</a>. Upon entering Wrigley Field, though, they were told they couldn&#8217;t get the hats because they weren&#8217;t 21. (One of them would be turning 21 two weeks later; the other, in about a month and a half.) Apparently, the hats were a promotion for an alcoholic beverage and people don&#8217;t much appreciate alcohol companies advertising to minors.</p>
<p>So, why do they keep advertising to me?</p>
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		<item>
		<title>Activity – March 2011</title>
		<link>http://feedproxy.google.com/~r/michaelcgorman/~3/Up2HQGFdx6E/</link>
		<comments>http://www.michaelcgorman.net/2011/04/04/activity-march-2011/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 05:00:40 +0000</pubDate>
		<dc:creator>Michael Gorman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.michaelcgorman.net/?p=101</guid>
		<description><![CDATA[After getting a Fitbit for Christmas, I've been tracking my steps, Caloric intake and burn, and other relevant health-related data. As a means to hold myself accountable, I intend to publish much of this data on my blog each month.]]></description>
				<content:encoded><![CDATA[<p>After getting a <a href="http://www.fitbit.com/">Fitbit</a> for Christmas, I&#8217;ve been tracking my steps, Caloric intake and burn, and other relevant health-related data. As a means to hold myself accountable, I intend to publish much of this data on my blog each month. (Here&#8217;s <a title="Activity – February 2011" href="http://www.michaelcgorman.net/2011/03/02/activity-february-2011/">February&#8217;s data</a>.)</p>
<p>My best stats this month: 13,624 steps on March 1; 3,541 Calories burned on March 28; 12.95 kilometers on March 1; and 138 very active minutes on March 28.</p>
<p><img class="aligncenter size-full wp-image-102" title="intake vs burn" src="http://www.michaelcgorman.net/wp-content/uploads/2011/04/intake-vs-burn.png" alt="" width="544" height="222" /></p>
<p><img class="aligncenter size-full wp-image-103" title="steps" src="http://www.michaelcgorman.net/wp-content/uploads/2011/04/steps.png" alt="" width="534" height="197" /></p>
<p><img class="aligncenter size-full wp-image-104" title="distance" src="http://www.michaelcgorman.net/wp-content/uploads/2011/04/distance.png" alt="" width="531" height="197" /></p>
<p><img class="aligncenter size-full wp-image-105" title="active time" src="http://www.michaelcgorman.net/wp-content/uploads/2011/04/active-time.png" alt="" width="543" height="226" /></p>
<p><img class="aligncenter size-full wp-image-106" title="hours asleep" src="http://www.michaelcgorman.net/wp-content/uploads/2011/04/hours-asleep.png" alt="" width="531" height="196" /></p>
<p><img class="aligncenter size-full wp-image-107" title="weight" src="http://www.michaelcgorman.net/wp-content/uploads/2011/04/weight.png" alt="" width="527" height="220" /></p>
<img src="http://feeds.feedburner.com/~r/michaelcgorman/~4/Up2HQGFdx6E" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Storytelling</title>
		<link>http://feedproxy.google.com/~r/michaelcgorman/~3/ecXOK1KNMVU/</link>
		<comments>http://www.michaelcgorman.net/2011/03/13/storytelling/#comments</comments>
		<pubDate>Sun, 13 Mar 2011 06:00:04 +0000</pubDate>
		<dc:creator>Michael Gorman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.michaelcgorman.net/?p=98</guid>
		<description><![CDATA[I never would have dreamt that I'd get this envelope and it would make me appreciate the whole world anew. But I did.]]></description>
				<content:encoded><![CDATA[<p>Saturday, June 5, 2010. I&#8217;m buying sunglasses from Julie Kubsch at <a href="http://specsaroundtown.com/">Specs Around Town</a>. I mention that I heard about her store from listening to <a href="http://wglt.org/">GLT</a> (the local NPR member station). She gets that look in her eye, like, &#8220;oh, boy, have I got something to tell you.&#8221; She asks if I&#8217;m a fan of Ira Glass, host of <a href="http://www.thisamericanlife.org/">This American Life</a>. I say that I&#8217;m a fan of just about everything on GLT, that I have trouble trying to turn it off a lot of the time. She tells me that her store is sponsoring a show next March (which is, at this point, more than nine months away): Ira Glass is coming to the <a href="http://www.cityblm.org/bcd/">BCPA</a>.</p>
<p>Now it&#8217;s August. I get an email from someone at GLT, asking me to record a promo for their upcoming Fall Fund Drive. It&#8217;ll only take a few minutes and it&#8217;ll help them raise more money. Naturally, I go in and do it. They ask me about why I like GLT, what I listen to, when and how I listen. Pretty typical stuff. I answer their questions. It&#8217;s over before I know it. Quick and painless.</p>
<p>I don&#8217;t hear my promo leading up to the fund drive at all. I wonder if they just didn&#8217;t like my voice, or if I didn&#8217;t say anything good. After all, the other listener promos sound great and have compelling messages. I didn&#8217;t say anything that bad that they can&#8217;t air it, did I? Must have been my voice. I guess I do have a pretty weird voice.</p>
<p>I volunteer at the pledge drive phones a few times. The GLT staff is super-friendly and awesome, as expected. I guess I can&#8217;t blame them for not liking my voice. I mean, they <em>did</em> let me answer phones for them. I guess they don&#8217;t think my voice is as weird as I do. Not broadcast-quality, but good enough to sic on people who&#8217;ve already made the decision to donate.</p>
<p>&nbsp;</p>
<p>For the next several months, I hear the Ira Glass show promoted, repeatedly, almost ad nauseum, on GLT. I look it up online to see if I can go. It&#8217;s $40. I can&#8217;t go.</p>
<p>See, to me, $40 is, like, two weeks&#8217; worth of groceries. And I&#8217;m pretty careful with my money. I&#8217;m not a complete cheapskate, but I can&#8217;t afford to throw it away on stuff that isn&#8217;t completely necessary at this point in my life. It&#8217;s basically not feasible to go to this thing without fasting for 13.5 days. And that&#8217;s not happening any time soon.</p>
<p>And, yet, I&#8217;m a big fan of This American Life. It&#8217;s one of the eight or nine podcasts I subscribe to, which says a lot about how much I love it. But it&#8217;s probably the one that I look forward to the most, which I think says even more. So I keep hearing this thing promoted, that I think is gonna be awesome, but every time I&#8217;m like &#8220;no; it&#8217;s not gonna be awesome, &#8217;cause I can&#8217;t go. It&#8217;s too expensive. It&#8217;s $40.&#8221;</p>
<p>&nbsp;</p>
<p>Fast-forward to this week. I see on GLT&#8217;s Facebook page that they&#8217;re giving away tickets to the show, at random, to one person who writes on their wall that they listen to This American Life. It almost seems too easy, so I do it. I get excited, &#8217;cause there aren&#8217;t too many other people on there, which means I&#8217;ve got a chance. And then I don&#8217;t win.</p>
<p>That afternoon, one of my friends from college writes on my wall and says that he was listening to GLT and he heard me. I&#8217;m taken aback. Wait, did they finally decide to use my recording for something? I start getting really excited every time I think a promo is about to start, whenever I&#8217;m listening to GLT, in the hopes that, one time, I&#8217;ll hear myself. I&#8217;ll find out, once and for all, how weird I sounded.</p>
<p>At this point, I could care less about the Ira Glass show promos. All I think about when I hear a promo on GLT is, &#8220;is this me talking? No? Okay, what&#8217;s coming up next?&#8221; I feel connected to this radio station in this really awesome way. It&#8217;s almost exhilarating, like I&#8217;m a burgeoning celebrity waiting for the first episode of my new sitcom to air, but I&#8217;m so excited for it to happen that I&#8217;ve gotten rid of all of the clocks and unplugged the VCR and blacked out the windows so there are no distractions at all when it comes on. The downside to all this is that I have no idea when it&#8217;ll come on, so I&#8217;m just watching nonstop throughout primetime.</p>
<p>I also got a letter in the mail on Monday asking me to volunteer at the phone lines again during the spring fund drive. I don&#8217;t hesitate, even for a few seconds. How could I <em>not</em>? My voice, it turns out, apparently isn&#8217;t that bad.</p>
<p>I finally hear my promo on Wednesday morning. My voice is pretty weird, but I get over that pretty quickly &#8217;cause they apparently decided to air it anyway. I guess it&#8217;s probably one of those things where I&#8217;m being more self-critical than others would be of me. But, still, I&#8217;m pretty sure my voice is really weird.</p>
<p>&nbsp;</p>
<p>I have a meeting with a client that afternoon. When we get to the meeting room, we find someone sleeping, sprawled out on a few of the chairs. We decide to go to a room downstairs instead. As we&#8217;re walking, the client asks me if I&#8217;m planning to go to the Ira Glass show on Saturday. I&#8217;m reminded of all of the $40-related heartache and the nine months&#8217; notice. I blab on and on for what felt like ten minutes, but was really probably more like ten seconds, about how I really, really wanted to go, but I just couldn&#8217;t afford it at $40.</p>
<p>The next day, we&#8217;re meeting again, this time in a larger group. At the end of the meeting, she pulls out an envelope, thanks me for all of my hard work and hands me the envelope. It&#8217;s a ticket to see this show. The one I&#8217;ve been wanting to see since before some current infants had been conceived.</p>
<p>&nbsp;</p>
<p>It&#8217;s the kind of moment when a mere &#8220;thank you&#8221; cannot even come close to expressing how awesome you feel. This week has wrapped up so many loose ends in your GLT-listening life that you&#8217;re like Leo DiCaprio in that scene on the front of the boat. You feel like everything is right with the world, like your client really understands the pains you&#8217;ve gone through to get the job done, like the radio station you were almost on the verge of feeling disconnected from, even though you still listened every single day, really didn&#8217;t mind your voice, like they weren&#8217;t taunting you with an awesome show you wish you could go to but you really couldn&#8217;t afford it. This envelope, it turns out, was a significant turning-point for me.</p>
<p>We&#8217;ve all had that moment, when, suddenly, everything, finally, just feels good. Most of us have probably had that moment a few times. We all love that moment, we dream of that moment, we see it happening in so many different ways that never really happen. And, chances are, they never really could happen, &#8217;cause we see them all wrong.</p>
<p>The way I see it, at least, these moments can only come up and surprise us. We can&#8217;t expect these moments, &#8217;cause if we could, we could plan for them. If we could plan for them, they&#8217;d become less meaningful, less real. We need to cherish these moments as they come along, in whatever final form they may take.</p>
<p>I never would have dreamt that I&#8217;d get this envelope and it would make me appreciate the whole world anew. But I did. And I&#8217;ll take that.</p>
<p>The show, as expected, was incredible.</p>
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		<title>Image file sizes</title>
		<link>http://feedproxy.google.com/~r/michaelcgorman/~3/vvzCqDPDF5I/</link>
		<comments>http://www.michaelcgorman.net/2011/03/04/image-file-sizes/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 06:00:40 +0000</pubDate>
		<dc:creator>Michael Gorman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.michaelcgorman.net/?p=86</guid>
		<description><![CDATA[I recently resized a background image for a client from 1500px wide to 2500px wide, and the new, bigger, image ended up being about 10 KB smaller in size. How did I do it, and why is this important?]]></description>
				<content:encoded><![CDATA[<p>I recently resized a background image for a client from 1500px wide to 2500px wide, and the new, bigger, image ended up being about 10 KB <em>smaller</em> in size. How did I do it, and why is this important?</p>
<p>I used a free program called <a href="http://cloud33.com/squeezer/">Squeezer</a>, which reduces the amount of binary data in PNG-format image files without losing any image quality. (That is to say, it performs lossless re-compression.) Even for images as large as this one, it runs really quickly (it takes a few seconds, at the longest; most images are done in under a second, in my experience).</p>
<p>It&#8217;s important to keep websites&#8217; file sizes as small as possible. For one thing, it makes websites load faster if there&#8217;s less to load. Increasingly, too, users are being forced to pay their ISP per megabyte downloaded; if your visitors have to pay their ISPs more just because you didn&#8217;t spend ten seconds re-compressing your background image, you should probably reexamine your online priorities. There&#8217;s really no reason <em>not</em> to do it.</p>
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