Martial Arts Business Daily

Are You Running Someone Else’s Dojo?

Mike Massie — Sun, 25 Apr 2021 16:07:44 +0000

Do you want to know what’s frustrating? It’s when you follow the instructions, only to realize that the instructions were meant for someone else… Back when I was running my first studio, I had heard about this martial arts business coach who was supposed to be the best thing since sliced bread. His claim to…

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Ep. 43: How to Weather COVID In Your Martial Arts Studio

Mike Massie — Fri, 13 Nov 2020 18:46:14 +0000

In this episode of The Martial Arts Business Podcast, Jason Keaton of Blind Fury Jiu-Jitsu interviews Bill Jones, owner of Top Level Martial Arts in Cuyahoga Falls, Ohio. The topic? What martial art school owners are really doing right now to weather the pandemic, lockdowns, and resulting recession. You can watch the interview below, or…

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The Awful Truth About Women’s Self-Defense

Mike Massie — Fri, 19 May 2017 12:30:23 +0000

Ever ask yourself why there’s so many cringe-worthy videos online on the topic of women’s self-defense? If you’re not sure what I mean, here’s a prime example*: Hard to watch? Kind of makes you embarrassed for martial arts instructors everywhere, doesn’t it? The Culprit: The Expert Delusion I can tell you that part of the…

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Martial Art School Business Models

Mike Massie — Wed, 15 Feb 2017 13:55:14 +0000

Note: The following article is an excerpt from my upcoming book, Martial Art School Business Growth Strategies. Okay, so now let’s look at some different martial art school business models, so we can have an idea of the various different ways that a dojo or martial arts instruction business can be run profitably. The reason…

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Ep 42: Is Negativity Ruining Your Dojo?

Mike Massie — Fri, 20 Jan 2017 18:05:00 +0000

Negativity will absolutely ruin your dojo. Just off the top of my head, here are three examples of how being negative will hurt your business.

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A Dojo Owner’s Resolution List For 2017

Mike Massie — Fri, 30 Dec 2016 14:28:56 +0000

So, this Sunday we’ll be ringing in the New Year. Are you looking forward to 2017, or dreading it? I sincerely hope you’re looking forward to it. But if not, may I suggest something? While everyone else is making resolutions to lose weight, get in shape, and drop the weight they lost over the holidays,…

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Are You Treating Your Martial Arts Students Like Property?

Mike Massie — Wed, 16 Nov 2016 12:25:36 +0000

Martial Arts Students Aren’t Property, So Don’t Treat Them As Such I’m sure you’ve seen those retro t-shirts that say, “Property of Such-and-Such Athletic Department.” I’ve even seen some schools adopt that design for their own shirts. “Property of Such-and-Such Martial Arts.” Students love that stuff, and I bet those schools sell them by the…

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Winning The Mental Game of Running A Martial Art School

Mike Massie — Tue, 27 Sep 2016 13:44:32 +0000

Okay, so let’s talk about depression and the martial art school owner. The first thing I’m going to say is that, if you are depressed, go see a mental health professional, either a therapist, counselor, or psychiatrist. The days of there being a stigma against seeing a therapist to talk through issues are long gone.…

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Why You Should Never Start A Martial Art School As A Business Partnership

Mike Massie — Thu, 08 Sep 2016 12:22:34 +0000

Ah, business partnerships. I come back around to this topic at least once a year. And despite my repeated warnings and admonishments to NOT start a martial art school with a partner, for some reason school owners still insist on doing it. So, allow me to explain once again why partnerships and martial art schools…

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Why DIY Martial Arts Marketing Is Driving Students Away From Your Dojo

Mike Massie — Wed, 10 Aug 2016 12:40:20 +0000

So this week in the newsletter we’re finishing up the series on why dojo owners fail, and I’ve been talking about marketing mistakes. Monday I wrote about inconsistent marketing, yesterday I wrote about sending the wrong marketing message… And today I’m writing about unprofessional marketing. The DIY Dojo Owner When I started my first school, I…

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