michaelklein.ca

Four Cs of Building a Movement

Michael Klein — Thu, 17 May 2012 19:16:56 +0000

If you are from Saskatchewan* you’d be hard pressed not to have heard of the campaign to save the Sask Film Employment Tax Credit. Since the Saskatchewan Party cut the credit in the latest budget the province has erupted in … Continued

Hook, Line and Sinker

Michael Klein — Thu, 10 May 2012 15:18:01 +0000

Monday night I was out fishing at the pond when my phone rang. Paraphrasing the conversation… “Hi I’m calling from Shaw. How are you tonight?” the girl asked. “Really good, how are you?” I replied. “Wow, nobody ever asks me … Continued

The Smallest Part of Marketing

Michael Klein — Wed, 09 May 2012 14:48:54 +0000

A few months back I got into a discussion with a colleague over the difference between communications and marketing. My colleague proclaimed that communications was about the act of conveying a message with the hope of ultimately influencing peoples’ behavior. … Continued

Tips for a Better Facebook Page

Michael Klein — Wed, 18 Apr 2012 20:05:31 +0000

Over the last month I’ve been tracking stats for just about every University Facebook page in Canada. Everyday I run a program which provides me with a daily like count, talking about count, post count, post likes, post comments and … Continued

Delaying Pain

Michael Klein — Wed, 18 Apr 2012 02:55:35 +0000

This last week we had the opportunity to buy a different vehicle. For most people the process would have been a simple transaction, but for me it was a time to observe marketing at its best, and at its worst.

Know Your Customer

Michael Klein — Fri, 13 Apr 2012 14:28:01 +0000

A few years ago I was involved in a t-shirt company that sold shirts down in the market. It was an enjoyable weekend activity that often involved hours of selling and customer interaction. As hundreds of customers rolled through daily, … Continued

Three Things I Know for Sure

Michael Klein — Fri, 30 Mar 2012 17:04:33 +0000

There is Life on Other Planets When you consider there are billions of stars and tens of thousands of earth-like planets, it is a certainty that we are not alone in this universe. The World is Complex Every day we … Continued

We Wish You Were Here

Michael Klein — Fri, 24 Feb 2012 14:39:35 +0000

Last month I spent a fair amount of time visiting folks around the province with @harleyrivet for a project we were working on. And during those visits one common theme I seemed to notice was how much folks in Saskatchewan … Continued

Grinding vs Gambling

Michael Klein — Tue, 21 Feb 2012 20:44:56 +0000

The movie Rounders, starring Matt Damon and Edward Norton, is one of my favourite movies. It’s a great poker movie, but it also offers an interesting lesson in marketing. I won’t go into the plot in detail, but ultimately it’s … Continued

Three Golden Social Media Rules

Michael Klein — Wed, 08 Feb 2012 14:43:07 +0000

This morning I received the following question via email. I thought others might find the response useful. The question: “Hi! I want to know the most effective social media strategy for getting more fans and more or less getting our … Continued