Michael Leander Company News

HTK Horizon new player in multi-channel marketing automation space

Michael Leander — Sat, 21 Jan 2012 22:49:21 +0000

HTK Horizon launches new solution for multi-channel marketing automation including email marketing, mobile and IVR capabilities.

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CMO Trends Survey

Carla Rosa — Sun, 27 Nov 2011 07:22:36 +0000

The CMO Trends is the yearly marketing trends survey conducted by Michael Leander Company

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Data is the new oil: Refine, unsilo your data to better understand buyer intent

Michael Leander — Sun, 23 Oct 2011 06:43:47 +0000

Michael Leander interviewed Nayef Hijazi from npario in Dubai. Listen to the talk about data as the new oil

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Do CMO’s finally understand and care about the science too?

Michael Leander — Thu, 13 Oct 2011 05:28:04 +0000

Interesting, but expected data from IBM's Global CMO Study entitled “From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study" reveals a four (critical) areas that CMO's...

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2 interesting loyalty marketing articles from The Loyalty Magazine

Michael Leander — Mon, 10 Oct 2011 14:37:11 +0000

If you are into loyalty marketing, retention, loyalty programs and customer centric thinking, then these two articles may be interesting to you

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How pharmaceutical and healthcare companies create a winning digital marketing strategy, Part 1

Michael Leander — Sun, 09 Oct 2011 11:05:38 +0000

Michael Leander talks about digital marketing in the pharmaceutical and healthcare industries in this article first published at Pharma Conferences by BBM

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NEW REPORT: The Global Email Deliverability Report from Return Path

Michael Leander — Thu, 06 Oct 2011 10:20:06 +0000

Return Path launches Deliverability Report containing data from 149 ISP's. Important reading for email marketers. You can get this insightful email marketing deliverability report at no cost to you

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Social media marketing with highest ROI

Michael Leander — Sun, 18 Sep 2011 07:08:32 +0000

Social Media Marketing ROI - or Return on Marketing Investment from social media activities is finding increased importance amongst CMO's. This graph shows which social media channels are perceived...

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3 things that could put email marketers out of business and how to overcome them

Michael Leander — Thu, 15 Sep 2011 05:26:14 +0000

Email marketers need to find a way out of their sender-controlled silo to take a recipient driven multi-channel marketing approach. Michael Leander explains why. This article was first published at...

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Supporting the Email Marketing Day @ Your Desk

Joao Ribeiro — Fri, 02 Sep 2011 07:30:43 +0000

The Email Marketing Day is a one day online event all about email marketing & marketing automation. Michael Leander Company supports the event. Meet presenters such as Alastair Tempest, Drayton...

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