Michael Leander Company News

New B2B Marketing Survey: Complete and Get the Result

Michael Leander — Thu, 01 Nov 2012 05:03:44 +0000

Introducing the 2012 B2B Demand Generation Benchmark Project Have you ever wondered what demand-generation channels your peers find most successful? Will they be spending more or less on leads next...

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Kan forskellen på din i en emnelinje gøre en forskel for resultatet i en A/B split test?

Michael Leander — Thu, 01 Mar 2012 06:31:37 +0000

At teste emnelinjer i email markedsføring bliver ofte glemt eller nedprioriteret. Men det er forkert. For forskellen på selv små nuancer kan være ret signifikant som denne test viste. Vores...

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Website præference test af skirejse websider

Michael Leander — Thu, 01 Mar 2012 05:58:38 +0000

Resultatet af vores webtest for skirejse websites

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A glimpse into the future: Digital glass displays

Michael Leander — Fri, 10 Feb 2012 08:00:54 +0000

Cornings updated version of their “A day made of Glass” providing a glimpse into a very exciting yet perhaps slightly frightening future. Watch the video and do please share your...

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HTK Horizon new player in multi-channel marketing automation space

Michael Leander — Sat, 21 Jan 2012 22:49:21 +0000

HTK Horizon launches new solution for multi-channel marketing automation including email marketing, mobile and IVR capabilities.

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CMO Trends Survey

Carla Rosa — Sun, 27 Nov 2011 07:22:36 +0000

The CMO Trends is the yearly marketing trends survey conducted by Michael Leander Company

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Data is the new oil: Refine, unsilo your data to better understand buyer intent

Michael Leander — Sun, 23 Oct 2011 06:43:47 +0000

Michael Leander interviewed Nayef Hijazi from npario in Dubai. Listen to the talk about data as the new oil

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Do CMO’s finally understand and care about the science too?

Michael Leander — Thu, 13 Oct 2011 05:28:04 +0000

Interesting, but expected data from IBM's Global CMO Study entitled “From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study" reveals a four (critical) areas that CMO's...

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2 interesting loyalty marketing articles from The Loyalty Magazine

Michael Leander — Mon, 10 Oct 2011 14:37:11 +0000

If you are into loyalty marketing, retention, loyalty programs and customer centric thinking, then these two articles may be interesting to you

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How pharmaceutical and healthcare companies create a winning digital marketing strategy, Part 1

Michael Leander — Sun, 09 Oct 2011 11:05:38 +0000

Michael Leander talks about digital marketing in the pharmaceutical and healthcare industries in this article first published at Pharma Conferences by BBM

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