MichaelMallace.com

MEGA 104.3 Remembers 9/11

noreply@blogger.com (Michael Mallace) — Sat, 10 Sep 2011 00:28:00 +0000

There are seminal moments in everyone’s life when you remember where you were when something major happened. The tragedy on 9/11 is one of those moments! Do you remember where you were, what you did, who you called? 9/11 was a day that changed all of our lives.

In honor of all those impacted by that tragic day, MEGA 104.3 remembers and stands united to pay tribute!

Please click on the link below or paste it in your browser to watch a wonderful tribute that our talented team put together. Please share this with your friends and family by forwarding this link and/or posting it on your Facebook and Twitter.

Click Here to Watch:

http://www.youtube.com/watch?v=THtNHMEwt3o

Why Over-The-Air Broadcast Radio Won't Go Away

noreply@blogger.com (Michael Mallace) — Tue, 01 Feb 2011 20:19:00 +0000

I am often asked by friends and clients if Satellite radio has had a negative impact on our business. I always respond that it has not. I then go on to say that as long as radio can stay relevant and local it will always have a place with listeners. Unfortunately, in Arizona we had a terrible tragedy last month with the senseless shooting in Tucson where scores of people were injured, killed and Congresswoman Gabby Giffords was shot through the head. Radio jumped in and did an incredible job keeping the community informed on the developments as they happened. In Phoenix, props go out to KTAR and in Tucson to Journal Broadcasting for their live wall to wall coverage. While this was a very sad situation, as a broadcaster I was proud of our industry and as a citizen, I was grateful for the coverage.

Today, as I write this post, there are terrible snow storms blanketing the East and Midwest. Once again, radio prevails and is keeping the many communities impacted up to date. Radio Ink Publisher Eric Rhodas sent out a great message on the power of radio. For all the naysayers about over the air terrestrial radio, this is a compelling piece on why radio won't go away.

This is what radio is all about, Serving the community and keeping everyone informed. Once again, I could not be more proud to be a broadcaster!

Enjoy the article, its worth reading and pass it on...

Radio Always Gets Through When Others Cannot

A message from Radio Ink Publisher Eric Rhoads

As the storm of the century is wreaking havoc on our nation, with record snowfalls, high winds and ice storms, traffic disasters, and difficult conditions for most people, America turns to its radio. It is radio that, in these difficult moments, is a beacon of its community.

This week, as record storms gather further steam and piles of snow tower over the roofs of homes, people are finding themselves stranded, with no power, no Internet, no television, no newspaper, no cell coverage, and no line of communication to the outside world. It is radio, and only radio, driven by a set of batteries, that comes through. Few Americans own a portable battery-operated television, but virtually everyone has a battery-operated radio. Come sleet, or hail, or snow, when even the Post Office cannot get through, radio always gets through.

It is times like this when I'm most proud of our industry. I'm hearing stories of teams of radio soldiers sequestered in transmitter-location studios, working 48-hour shifts to keep their stations on the air and their listeners informed. Some are coordinating with local ham operators who are gathering information, others are putting listeners on the phone so families can communicate their needs and their messages to the family members they cannot reach.

Stations are braving the cold and ice to gather reports about their communities, and most city officials have no place to turn but radio to communicate vital information. Though these radio people would rather be home with their own families, they are contributing to the greater good and coming to the aid of their radio listening families.

Moments like this define radio, and these are the times when station loyalties are solidified as consumers find radio is their lifeline to their communities.

Though entertainment value is important, at all times the needs of the community trump every format standard. It is this time when your content must report, reflect, and empower your audience with information relevant to their needs. Those who run their automation without acknowledging the circumstances and without storm content will appear irrelevant.

As this storm of the century intensifies, more services will go down and the community will have even deeper need of their local radio stations. People automatically turn to their radios at times like these, and that is a reminder of our true value and our deeper purpose as an industry.

Those of us living in areas less affected during this storm remain grateful to those of you throughout the U.S. who are making great personal sacrifices to do what radio does best -- serve our communities.

Eric Rhoads

38 Hours In Chicago

noreply@blogger.com (Michael Mallace) — Sat, 06 Nov 2010 05:23:00 +0000

I just arrived home from a whirlwind trip to Chicago. I was there for the day to attend the funeral of Danny Casas. Uncle Danny as I always called him was the father of my close friend Alan. Danny and his wife Merle were close, life-long friends of my mother and father and Danny was also a fraternity brother of my dad’s when they went to Roosevelt University in Chicago together.

I worked all day Wednesday. Craig Boston our Sales Manager led the team through an outstanding strategy session that day where we brainstormed great ideas for 2011. I left the meeting and headed to the airport where I flew to Chicago and arrived at midnight. A quick cab ride and I was at home with my parents. Things haven’t changed in 51 years, my mother was waiting up for me when I arrived. We talked a while and I went to bed.

After about three hours sleep, I awoke and was off to the airport again to pick up my friend Roger who was flying in on the red-eye from Los Angles. After picking up Roger at six AM, we went to the Doubletree Hotel and picked up another friend Scott (who lives in LA too) who coincidentally was already in Chicago on business.

Just like high school, with Roger and Scott and me driving my father’s car we were off to meet another friend Ken at Walker Brothers The Original Pancake House in Wilmette for breakfast. It was only seven o’clock in the morning and we were all together, just like we were thirty five years ago. And yes we had an apple pancake! And yes it was GREAT! We caught up, all expressed our sadness about Alan’s loss, yet we were having a good time and enjoying each others company the same way we did when we were kids in school.

After breakfast I dropped everyone off so we could get ready for the funeral. I went home had a quick nap, some conversation with my mother and father, a shower and I was off again to pick up Scott and Roger to go to the funeral home.

We had a dilemma? It was noon, the funeral started at one, we were a little hungry again and none of us had eaten a hotdog or beef sandwich since we arrived in Chicago. Did we have time to grab a dog and still get to the service on time? My parents were emphatic that we get there early and my mother was going to save us seats. Scott, always the wise one and the voice of reason said it was going to be a long day, we had the funeral, then the ride to the cemetery and the burial and we needed to eat something! Made sense, didn't have to twist my arm!

This will come as no surprise, we went to Portillo’s, I did something that I have never done before in my life. I ordered a hotdog plain with nothing on it, just a dog and a bun, no relish, or onions, peppers, tomato, mustard or celery salt. There was a method to my madness. I did not want to smell like a hotdog all day or drip mustard on my white shirt, tie or suit.

It took a little bit longer than we had calculated to get our order. When the food came, we devoured it! We had to have broken the land speed record for eating our feast. Roger had a dog with the works and Scott had the wettest Italian Beef sandwich I have ever seen and it smelled GOOD! We all shared an order of fries since we did not want to over do it. By the way, we were only five minutes late and arrived at the funeral home at 12:35.

When we arrived, there was a receiving line to pay your condolences to the family. We walked around the side, went right to the front to see Alan. We paid our respects and apologized for being a couple of minutes late for his dad’s funeral; we came clean with Alan and told him we stopped for some dogs. He wasn’t mad that we were late; he was disappointed that we did not bring him one.

The funeral was a traditional Jewish service. The Cantor spoke, sang and recited prayers in Hebrew. Alan’s sister Cindy spoke eloquently and delivered a wonderful, heartfelt eulogy about her father. She made us laugh and made us cry and evoke our own individual memories of her father.

Following the service, a procession was formed and we drove all the way to the south west side of Chicago to one of the oldest Jewish cemeteries in the City. It was a long drive using surface streets, taking over an hour to get there as we wound our way through the different neighborhoods of Chicago. As always, Scott was right, glad we had the hotdogs.

When we arrived at the cemetery it was cloudy, cold with a few raindrops. We all gathered around Uncle Danny’s grave, more prayers and more tears. Then, remarkably, as if on cue as the casket was being lowered into the ground, the sun forced its way through the clouds and it was bright and beautiful outside. No doubt this was some sort of sign.

As is tradition, we all preformed a “mitzvah” by helping shovel the dirt on top of the casket. As the casket was being covered with dirt the clouds came back and it started to rain harder and harder. Another sign I'm sure.

After the cemetery we all drove back north to Deerfield and went back to Cindy’s house to sit “Shiva” the custom of bereavement where visitors pay a visit to the mourners, share stories about the deceased, and are generally there to comfort the mourners and each other. There is typically a lot of good food. This was certainly the case at Cindy’s house. There were some outrageous deli platters. All of my favorites from corned beef to Chopped liver, rye bread, kosher salami, dill pickles, egg salad also, cookies, pastries, chocolate covered pretzels, candy nuts and more. Most importantly, it was a gathering of good friends and family reminiscing about Uncle Danny, old times and catching up on years gone by.

Shiva was over close to 10p and we still owed Alan that hotdog from earlier in the day. While none of us were really that hungry, Alan, Roger and I decided to go to the new Super Dawg in Wheeling and just relax. Old habits are hard to break. Just like the old days, we would end our nights out with either a slice of pizza or a hotdog. This night would be no different. Alan told us as we were coming home from our Vienna indulgence that his father would have been proud of us for being together and having a dog that evening!

I have come to the conclusion that Jews like to medicate themselves with food! Maybe it’s just me… “I don’t think so….”

Back home to my folk’s house by midnight. Guess what? My mother was waiting up for me and wanted to debrief me on the entire day. Finally, went to bed by one and slept until ten this morning. Then, my mom and dad drove me to the airport. On the way we had a quick pit-stop for lunch. No hotdog, actually had a chicken gyro (very good). After a nap on the plane, landed in Phoenix at three-thirty and Home Sweet Home!

All in all, it was a nice day yesterday. A very nice day! A special day! How could that be, we were there for a funeral? There in lies the paradox. Good things come out of sad situations. It was a nice day because friends and family from near and far were all together, reminiscing, reconnecting, catching up and celebrating, celebrating a life!

Passion Is The Key To Success

noreply@blogger.com (Michael Mallace) — Mon, 02 Aug 2010 03:33:00 +0000

Passion is defined as a strong affection or enthusiasm for an object, concept, etc: I have always held the belief that in order to succeed and win, you need to be passionate about what you do.

As I was walking around the radio station this past Friday and then attended our events this weekend, I felt the stations oozing with passion from every nook and cranny.

Chris and his team in programming have been eating, drinking, breathing and sleeping MEGA and THE BEAT. You can feel it, see it and hear it when you are upstairs in the studios.

Matt in promotions is getting his team on point. You can see the pride and passion they have at our events. It was evident at every promotion I went to this weekend, from Jeanette’s ownership of the “Worlds Greatest Yard Sale” to Tyler, Ramses and Ruben getting the crowd excited at Lunar Bingo to Alex, Juliann and the promo team at the MEGA’s Got Talent promotion.

The passion is not limited to programming and promotions. It is also evident with Craig and the sales team as well; new ideas translate into great results for new and longstanding clients. Our sales team’s passion is yielding great results.

The passion extends beyond our office's in Scottsdale. We work with a talented group of engineers who are passionate about what they do to keep us on the air and sounding GREAT. This is not always an easy task when you have remote mountain top transmitter sites that are susceptible to blizzards in the winter and monsoons in the summer.

The excitement, The enthusiasm, The passion is there and it is contagious. I could not be more proud of our team!

Master The Basics And Be True To Your Core Belief's And Values

noreply@blogger.com (Michael Mallace) — Sat, 17 Jul 2010 18:51:00 +0000

In May we went to see Carole King and James Taylor's Troubadour Reunion tour at Jobing.com Arena. As I posted previously, this was one of the best shows I've ever seen for so many

reasons.

It appears that I'm not the only one that feels that way. Ray Waddel wrote about the concert for Billboard magazine. This story could serve as a white paper on how to do things right in the concert, music, record, video and promotion business.

So many times in our industry, we try to reinvent the wheel, but if you just master the basics, stay true to your core beliefs and values, you can have huge success too!

Read the article here:

Do The Right Thing, Get High Marks

noreply@blogger.com (Michael Mallace) — Fri, 28 May 2010 03:31:00 +0000

I have always believed that customer service is number one when dealing with consumers. At the radio stations we bend over backwards to do the right thing for our clients. When they have an issue, we do everything in our power to address it head on, make it right for them and then try to go above and beyond. It is the old adage of making lemonade out of lemons.

We are a small organization and don’t have the resources to employ a complex customer satisfaction program. Although, I do believe that we have a fairly decent pulse on what our customers think and we try to be proactive in ensuring that we are doing the best that we can.

I mention all of this because I am beginning to wonder how valid these costumer service surveys really are.

While in college, I cut my teeth in radio doing music and audience research, I went on to become the research director of a radio station, I worked for a radio programming consulting company and traveled the nation conducting focus groups and designed and analyzed customer service studies, I also worked for a national research company doing research for Fortune 500 companies. One of the major tenants that I learned and reinforced with clients was that you had to take great care in making sure that you do not bias the survey, because if you did, it would invalidate the research and prove it worthless.

When conducting research you don’t necessarily want it to tell you how great you are (although that would be nice), you want it to tell you how you can become better. It needs to be pure, honest and unbiased.

A couple of weeks ago the AC went out on my Honda. I took it to the local Honda dealer and had a less than pleasant experience. The day after I my car was repaired I received a telephone call from Honda (the manufacturer) requesting that I participate in a customer satisfaction survey. I agreed and answered the questions honestly.

The very next morning I received a phone call from the service writer at the Honda dealership asking me why I gave him and the dealership poor marks. I was honest with him and told him why. He tried to justify his position and told me that the issues that I had were with the dealer and the manufacturer and not him and that he was just following the rules.

He continued and inquired if during the survey Honda asked me to participate in a follow-up survey. I said they did. He then went into this long diatribe about how he gets evaluated and compensated based on the results of these surveys. He asked me to give him high marks; he told me he would rotate my tires and give me an oil change for free in exchange for my good words. I told him that would not be necessary and that I would answer the questions honestly if and when I took the survey.

Fast forward to yesterday. I called Sprint regarding some questions I had about my BlackBerry. I was on the phone with them for more than twenty minutes and as it turns out they gave me the wrong information. At the end of the call the customer service representative was sure to ask; “Is there any reason why I would not be able to give her high marks if I was contacted by Sprint for a survey”. Once again, I told her that I would answer the survey honestly.

In both cases, with Honda and Sprint I did get the surveys via email and I did what I said I would do. I answered them honestly!

Here is my question? Does everyone answer the surveys honestly when prompted, bribed and cajoled to ignore the facts and just give good marks? I don’t think so. While the customer service reps might get their bonuses for high marks, they are really doing their employers and customers a disservice. They are masking issues and biasing the studies.

Sprint and Honda actually think that they are doing a great job taking care of customers, but in reality, there are issues that need to be addressed. Are these surveys a farce and a waste of millions of dollars? Maybe, maybe not, you be the judge!

I have a simple philosophy. Just do the right thing and the surveys will come back strong!

Oh… by the way. The AC blows cold air again!

My Favorite Gadgets of 2009

noreply@blogger.com (Michael Mallace) — Fri, 18 Dec 2009 04:03:00 +0000

I had lunch with my friend Mike today, he knows that I’m gadget geek. He asked me what new gadgets I have? I paused for a second, thought about, it and mentioned a few. As I was driving home tonight, I was pondering the question some more and came up with my list favorite gadgets for the year.

Magic Jack - Cheesy infomercials, but I have to tell you this is great, especially if you travel out of the country. It is a VOIP device that hooks up to your computer that allows you to make phone calls for a low annual fee from anywhere you have an internet connection. You plug the Magic Jack into your computer, plug a phone into the Magic Jack and you are good to go. If you don't have a phone, you can use the computers mic and speakers or plug in a USB headset.

Blackberry Tour – Love this phone, especially with the 3.2 mega pixel camera and expanded memory for videos and music. It is a 3G phone as well, so you can use it internationally tool. I have the Shazam app on it so I can identify songs that are playing within earshot of me. Also, have an app called Nobex Radio Companion which allows me to see what song and or commercial are being played on just about every radio station in the country in real time, there is also a streaming feature to this too. My favorite app is called Tetherberry. Tetherberry allows me to use my Blackberry as a wireless broadband modem and hook it up to my laptop when I travel. The other day I took the Amtrak train from Downtown Los Angeles to San Diego and had an internet connection the entire time. I needed Tetherberry because Sprint turned off the modem feature on the phone. Tetherberry bypasses that and taps into your internet/data plan to access broadband.

Audio Technica USB Turntable - This turntable hooks up to my computer and I can play and rip all of my old vinyl to my iTunes and iPod. Lots of fun! And there is a difference between vinyl and cd’s!!!

Minio Flip HD video recorder – This is a cool gadget that fits in your hand and allows you to take HD videos and download them to your computer and beyond.

Garmin Nuvi GPS – I love this and use it even though I had a navigation system built in to the car. It is portable, easy to program and use.

Boston Acoustics Receptor Radio HD – Fun new HD radio that allows me to listen to all of the new HD channels programmed on the over the air Radio stations.

Bose 3-2-1 GS Series III Home Theater System – This little home theater system has a DVD and storage for hours of music. I also has huge sound. My friend Al, who is an audio freak and purest helped me install this system (that's story is for a future post). He was shocked at the sound that came out of it.

Kindle Wireless Reading Device – Just got this for Fran for Hanukkah. I have not used it yet but I was playing with my friend Michael P’s Kindle in Los Angeles and it was really cool. I like the fact that you can download books, magazines and newspapers wirelessly from just about anywhere.

32 inch flat screen monitor – I turned 50 this year and was having trouble seeing what was on the screen of my seven year old notebook computer at work. I broke down and got this huge monitor that has a webcam built into it. I can see again and video chat on Skype and I chat too.

HD TV Tuner with remote – This device plugs into my computer and has an external antenna along with a cable connection and it turns my MacBook into an HD TV and DVR. Another fun toy to travel with.

There you have it, my list of favorite gadgets for the year

Lessons Learned From Small Market Radio

noreply@blogger.com (Michael Mallace) — Thu, 17 Dec 2009 04:25:00 +0000

I had the great honor of being invited to speak at the American Advertising Federation Black Hills Chapter monthly luncheon this week in Rapid City South Dakota. I was asked to give my impression on the future of radio and what broadcasters needed to do to be successful. If you know anything about radio people, you know that we love to talk about radio and give our opinions. So I jumped at the opportunity to speak with the group. Although, I didn’t quite think it through when Josh Barsch invited me a few months ago, I did not take into account that it would be snowy and -2 degrees when the plane landed.

Nonetheless, the group in Rapid City was terrific, a great bunch of advertising pros. While I hope that I imparted some relevant and practical information, I realized that we can learn a lot from the pros in the smaller markets.

I had the opportunity to meet Michael and Lisa from a local radio group. They have been at the stations for more than ten years each. They have created great relationships and equity in the market with their clients, non-profits and community leaders. These people get it. They are in the trenches everyday and doing things right. They are big on service and providing value and results to their customers.

Just as in most markets across the country, revenue is down due to the economy but not down nearly as much as it is in the larger markets. I realized that these people are successful, because they are dotting the I’s and crossing the t’s. They are doing the basics and doing it quite well. They don’t rely on a lot of agency / transactional business; they are knocking on doors, the doors of the service categories and local retailers. They are selling ROI not CPP or CPM. Wow, how refreshing. Oh, and by the way, they all seemed passionate about what they were doing too!

Josh and Nicole from the AAF were very gracious and thanked me for speaking. I should be the one thanking them. While I guess I was supposed to be the professor, I was also the student while visiting the Black Hills and for that I am grateful.

Thanks AAF Black Hills Chapter!

And a side note. I was interviewed by the local FOX TV affiliate KEVN. Click here to see they story that ran last night at 10PM in Rapid City.

A Bitter Sweet Day - Michael Jackson

noreply@blogger.com (Michael Mallace) — Fri, 26 Jun 2009 07:51:00 +0000

A bitter sweet day.. very sad to hear about Michael Jackson, yet very proud of our staff at MEGA 104.3 for the way they mobilized and reported on the tragedy. Beau Duran our PD articulated things well in a memo to the staff.

"As you know Michael Jackson died today in LA. We went into immediate tribute mode as soon as the news broke. I want to take a moment to thank Angie for staying on top of the story all day and hanging out late to stay on the air with me, J.B. for calling in with updates as the news broke and Alex for coming in this afternoon to share some memories and play some of MJ’s greatest songs.

Moving forward Friday and this weekend we are not going to stop paying tribute to Mega’s most well known artist. On Friday morning Alex will be doing his thing from 5-8. I will handle the 8AM hour and from that point until 5PM we will be spicing in a handful of MJ songs each hour along with our normal rotation. Perry is going to do a special all MJ Old School workout. At 5PM we’re going to start a “King of Pop” weekend where we will do basically the same thing. Play a few MJ records each hour amongst our normal scheduling thru Sunday afternoon.

Throughout the course of the next few days, I want to make sure we are talking to our listeners on the air plenty. Getting their thoughts on MJ and remembering the world’s most successful artist together. Michael Jackson is OUR artist. We play more of his music than any other station in town.

EVERY one of our listeners grew up with Michael. He was truly a member of the Mega family and we should act likewise on the air. For the next few days we are not a radio station. We are a vehicle to let our listeners have a voice. We need to turn off the “DJ” in us and just have a conversation with people. Open up and talk about how this affects you...let the listeners in and they will do the same".

RESERVE YOUR GALA TICKETS TODAY...WE'LL PUT YOU AT A FUN TABLE!

noreply@blogger.com (Michael Mallace) — Wed, 29 Apr 2009 06:24:00 +0000

As many of you know, I am on the board of the Southwest Center for HIV/AIDS. Please join Fran and I May 9th for the center’s annual Night for Life Gala.

Night For Life 2009: Building on the Past, Building For the Future

Night for Life is the Southwest Center for HIV/AIDS's annual black-tie gala featuring silent and live auctions, dinner and live entertainment. The 14th annual event, chaired by Lisa Molina and Tom Betz with honorary chair Janice Borovay Montana, focuses on building capacity to expand programs and services to fight HIV/AIDS and support those who are impacted. The gala will be held on Saturday, May 9th, 2009 at The Phoenician. Entertainment will be provided by Tony award winner and actor Harvey Fierstein.

Tickets start at $350 and tables of 10 at $3,500. For more information about Night for Life, to make a donation to the auction or to purchase tickets or a table, please contact the Southwest Center for HIV/AIDS Development Team at (602) 307-5330 or e-mail Helen Tanner at htanner@swhiv.org. To purchase tickets online, please choose from the secure PayPal options below. To purchase multiple tickets or a table of 10, simply change the quantity of tickets purchased on the paypal screen.

The Gala is lots of fun with great people. Your attendance will support a great organization. If you can’t attend the event, please consider purchasing a raffle ticket for a Luxurious Sedona Retreat. Here is a link for more information. Click here for more info: http://www.swhiv.org/

Thanks in advance and we hope to see you on the 9th. Please feel free to call me or email me for more info.

MM

RESERVE YOUR GALA TICKETS TODAY...WE'LL PUT YOU AT A FUN TABLE!

THE APOTHECARY SHOPS NIGHT FOR LIFE BLACK TIE GALA

Venue:The Phoenician Resort

Time:6:00PM Saturday, May 9th

wakeesheet.com

noreply@blogger.com (Michael Mallace) — Wed, 04 Mar 2009 05:48:00 +0000

I have a lot of friends who email me crazy stuff each week. I decided that I would start a blog that included the best of the wakee stuff that I get . Thus, the creation of www.wakeesheet.com.

This is a collection of pictures, articles, emails, stories, videos etc. There is no political agenda here and posts might not be politically correct. They are just things that I find interesting, funny and thought provoking!

If you would like to contribute to the blog, send your wakee stuff to me at wakeesheet@gmail.com.

Tell your friends, family, neighbors and coworkers about the site....... sign up on your news readers or get the blog emailed to you every time it is updated.

Enjoy!

mm

Good News From Our Friends to the North

noreply@blogger.com (Michael Mallace) — Wed, 25 Feb 2009 05:43:00 +0000

Radio consultant Jaye Albright, highlights in her Breakfast Blog, recent findings from Canada's Radio Marketing Bureau.

This research is pretty consistent with our own RAB's findings as well.

Great info for radio sellers everywhere!

2009 Foundation Research: Radio connects anytime, anywhere: According to the annual Foundation Research study of 1,012 Canadians, radio reaches 90% of adults 18+ every week. Lifestyle plays a big role in radio’s performance - the more active you are the more radio you listen to; working Canadians, parents and the affluent are all above average in terms of radio tuning with weekly reach of 94% or better.

“Radio plays an integral part in everyday life; it accompanies every activity, from driving and working to surfing online. No other single media can match radio for its versatility, audience characteristics and its unique ability to reach consumers anytime, anywhere.” -- Chris Bandak of Foundation Research.

Highlights of the study include:

· 81% of adults listen to radio daily, second only to TV in reach potential. The percentage listening increases to 84% or more for working adults, wealthy Canadians and women with children.

· For 83% of adults, radio use in 2008 increased or stayed the same as the previous year; that percentage is equal to the internet and higher than newspapers (79%) and TV (76%). The main reasons for increased tuning are more time spent in car, longer commutes and the ability to listen at work.

· Adults spend more time with radio than any other media during a typical work day. They listen to traditional radio an average of 125 minutes and online radio for 34 minutes. Radio’s total of 159 minutes is 23% more than TV and approximately double that of the Internet.

· Radio accompanies Canadians throughout their busy day.

- 70% of Canadians listen to radio on the drive to work, school or shopping
- Radio ranks highest of all media reaching consumers prior to a shopping occasion
- 36% listen to radio while surfing the internet

Over The Top Service

noreply@blogger.com (Michael Mallace) — Thu, 05 Feb 2009 02:35:00 +0000

Fran and I were fortunate enough to attend the Superbowl this past weekend in Tampa. We stayed in Orlando at the Yacht Club at Disney World. While the outcome of the game wasn't what we hoped for, the service at the resort was more than we expected.

The people at Disney have authored the book on total customer service. From the moment we pulled into the resort we were greeted and treated like a valued guest. Everyone from the doorman to the maids in the hall always had big smiles, said hello followed by the statement, "Have a Magical Day".

What was most refreshing was how the staff would go above and beyond to cater to your every need. I had left the battery charger to my camera at home. I went to the front desk to see where the nearest store was to go buy one. The front desk manager said that they have a whole basket of chargers behind the desk and she would check to see if they had one that would work for my camera. Unfortunately they did not have one that worked for my Canon camera.

What she did next, blew me away. She said that she had a Canon camera at home and that she would be more than happy to take my battery home with her, charge and return it to me the next morning, then loan me the charger for the duration of my visit. I have never met this woman before in my life and I could not believe that she was willing to do that. As it turned out her charger was for a different battery, But just the thought that she was willing to do that for me was unbelievable.

The good news was that the battery lasted all weekend and we got some great pictures from the parties we attended and the game.

My battery experience was followed up with another great experience I had looking for a pool party at the resort. I had mistakenly gone to the wrong pool ( I think that there were three pools there). I asked the maintenance man at the pool for directions to the correct location. Instead of giving me directions, he personally escorted my to the right pool. Wow!!

The front desk manager did not have to offer to charge my battery for me and the maintenance man did not have to escort me to the right location. But they did and that is why Disney is a huge success and has an incredible reputation for customer service.

Disney has even created a cottage industry on business and customer service through the Disney Institute where you "Experience the Business Behind the Magic"

In business, we should go the extra mile, it goes a long way and yields BIG benefits!

The "Multi Media" Inauguration By the Numbers

noreply@blogger.com (Michael Mallace) — Fri, 23 Jan 2009 04:54:00 +0000

I read with interest the "TV By the Numbers website" today and they announced according to Nielsen ratings that The Obama inauguration was watched by 37.8 million, second only to Reagan’s 41.8 million in 1981. The story went on to say that News websites at their peak had 5.4 million visitors at per minute at it's peak.

Personally, I took advantage of all the different mediums on Inauguration Day. In the morning on the way to work, I listened to the radio, in the office, I listened on the radio and I watched with great interest via the internet on my computer, back in the car on the way to an appointment, I was listening on the radio again. As a side note there was absolutely NO traffic on the roads as I drove from downtown Scottsdale to downtown Phoenix during President Obama's speech.

Throughout the day while not near a radio, TV or internet computer, I was checking the Inauguration news on various news websites through my Blackberry. When I got home in the evening, I watched the entire inauguration and subsequent festivities (six hours) on my DVR which I had recorded earlier in the day.

Furthermore, I have been to youtube numerous times to watch President Obama's speech, the flub on his swearing in and the featured music from the Inauguration.

According to the Washington Post, while the Regan Inauguration of 1981 might of had more television viewers than Obama's, there were actually more viewers when you aggregate television and internet viewing? Their math comes out to more than 49 million viewers. I don't know if that even includes DVR/TiVo viewing too.

Either way, It's official, we live in a multi-media world. Even our new President carries a Blackberry!

Here are the links to the stats:

Updated: Will Obama break 1981 Reagan record for inauguration Nielsen ratings? No.

From Nixon to Bush 43: Presidential Inauguration Ratings

Obama Inauguration 5th Most Watched Net Event Ever

With Right Math, Inauguration Is Second to None

Finally, I thought that the music during the Inauguration was extraordinary. Here are the links to Aretha Franklin singing "America' My Country Tis Of Thee" and "Air and Simple Gifts" arranged by John Williams for the Inauguration and preformed by Yo-Yo Ma, Itzhak Perlman, Anthony McGill & Gabriela Montero.

Click on the links below to watch and listen:

Aretha Franklin singing "America' My Country Tis Of Thee"

"Air and Simple Gifts" arranged by John Williams and preformed by Yo-Yo Ma, Itzhak Perlman, Anthony McGill & Gabriela Montero.

Maximize Every Opportunity

noreply@blogger.com (Michael Mallace) — Tue, 13 Jan 2009 06:27:00 +0000

As we start the new year, there seems to be a lot of discussion about rate integrity or lack there of at radio stations. I wanted to share my opinion on the issue with you.

For as long as I have been a sales manager or General Manager at radio stations, I have always had a simple philosophy about pricing our commercial inventory. It is a philosophy that I have tried to instill with our team as well. It is summed up in three words, “Maximize Every Opportunity”.

This is a concept that I first learned in high school economics and then again in college. Maximizing Every Opportunity is nothing more than the law of supply and demand. If you have an abundance of inventory and limited pressure or demand, stimulate demand by adjusting your rates down until there is more pressure on your inventory, thus putting you in a sell out situation. Conversely, if you have a limited inventory with heavy pressure, you raise your rates to slow down demand so you don’t sell out to soon. In both cases, you are getting the highest rates based on the current conditions. Thus, Maximizing Every Opportunity!

This yield management concept is very similar to the pricing structure of the airlines, hotels and other industries that deal with products or services that are perishable.

While I understood the laws of supply and demand it did not crystallize with me until my first sales managers’ job back at KOOL AM/FM in the mid 80’s. It was amazing how this simple concept of “Maximizing Every Opportunity” actually generated additional revenue. I'm not talking about an insignificant amount of revenue either. I'm talking about serious money, hundreds of thousands of dollars of distressed inventory that at other radio stations that prided themselves on rate integrity would have let this go unsold. What we did then and continue to do today is give our customers a fair deal and the best rates and advertising packages based on the current station and market conditions.

It is very interesting to see the way our competitors are reacting to the current economic climate and market conditions. Stations in town that have always prided themselves on having rate integrity and driving the highest rates are suddenly realizing that in order to maximize their opportunity’s they have to attack the rate issue from both sides now by adjusting their rates (sometimes dramatically) to market conditions.

This is smart on their part. My only regret is that they finally figured it out!

It goes without saying that in order to succeed in today’s economy you have to do all the right things. You must have a product that gets results for clients, provide great customer service, be innovative with campaigns, creative, added value and so on. But you also need to be nimble with your rate structure and “Maximize Every Opportunity” even if it means adjusting your rates lower. In the long run, you win!

Airlines have one day sales and last minute e-saver fares, why cant radio stations be able to do the same. They can, and the smart operators do!

Jim Taszarek has had some discussions both pro and con on this topic in his daily news letters. subscribe here:

Happy New Year!

noreply@blogger.com (Michael Mallace) — Thu, 01 Jan 2009 05:50:00 +0000

The Day the "Geeks" Stole Christmas!

noreply@blogger.com (Michael Mallace) — Sun, 28 Dec 2008 15:41:00 +0000

The unthinkable happened on Christmas Eve, my home computer crashed! I diagnosed the problem and determined that it was the power supply that had failed.

I patiently waited until the day after Christmas and went to the nearby BestBuy on 90th and Shea and bought a replacement power supply first thing Friday morning. While in there I saw their Geek Squad department. I asked them If I could bring in the computer and have them replace the power supply for me if I had problems. They said they could and it would cost fifty dollars.

I took the new power supply home, mounted it into the computer and then got thoroughly confused on where the half dozen or so cables went to. Instead of sitting down and reading the directions, I decided I was going to give my self a holiday present and take the computer back to the "Geeks" at BestBuy and have them install it for me. That is when the nightmare compounded!

I brought the computer to them, I had already opened the case and mounted the power supply. All they had to do was connect the wires. The first thing I noticed when I got there was a sense of arrogance by the "Geeks". They told me that they would first have to clean the computer before they installed the power supply. That cost an additional twenty dollars added to the fifty that it was going to cost for the install. I was not happy but saw that I did not have a choice and agreed to the frivolous up-charge. When asked when I could expect the computer back they were ambivalent and said they were not sure but that I should have it within 24 hours.

I went home and late in the afternoon I received a call and email from the Geeks. My computer was ready.

This will come as no surprise to you, Fran was out shopping. I called her and asked her if she could pick the computer up on her way home. She said no problem. An hour later, she called from BestBuy. They would not release the computer to her. They said she needed the receipt. She asked if they could put me on the phone to authorize it? They said no and were quite rude to her.

At around six-thirty Firday night I made it back to BestBuy and picked up the computer. Took it home, plugged it in checked my email and updated some software which required that I restart the computer. To my surprise, the computer would not restart. The power was on, but it would not boot up. Not Happy!!!!

I unplugged all the cables and went back to BestBuy and talked to the arrogant "Geeks". They looked at the computer and said that the CPU fan was bad, the CPU was overheating and was shutting down the system. I told them that I thought that it was strange that before they cleaned the computer everything was working fine and now the fan is bad. They could care less and would take no responsibility for the fan going bad. I think that when they cleaned the computer with their compressed air something lodged in the fan motor causing it to fail. I asked them if they had a fan to replace it with and they said no and that I should go to Fry's electronics and get one and if I wanted they could install it for me for an additional sixty dollars.

I'm getting unhappier as the moments pass. On the bright side, Jude one of the "Alien Geeks" was actually compassionate towards my cause, he was pleasant and helpful, he tried to resurrect the fan but could not. He was nice enough to remove the fan for me so I could take it to Fry's and get it replaced.

A Breath of Fresh Air:

I came home called the Fry's in Tempe to see what time they would be open until and if they had the part. When I called the young man that answered the phone said they closed in fifteen minutes at nine pm. He could not have been nicer of more helpful. He checked his inventory and saw that they did not have the part in stock but had it online and at their Phoenix store, the cost was ten dollars. He gave me the skew number and said I could order it online and have it ready for pickup in Phoenix first thing in the morning. My plan was to pick up the part, return home and install it myself. This was a project that I felt I could handle.

I went online, ordered the part and was off to Fry's first thing Saturday morning. When I arrived I was greeted by an associate who directed me to the checkout line to pick up the fan. I decided that I would walk around the store for a while and look at all the computers, electronics, gadgets, software and more before I checked out.

In my travels through the store, I saw that Fry's has their own tech support and repair service similar to BestBuy. I stopped by the counter and once again was greeted by a friendly associate. I recounted my nightmare to him and asked him if they could install the fan for me and how much it would cost. He said they could, it would cost thirty dollars (half of what the geeks wanted to charge me) and take about fifteen minutes. Oddly enough, the computer was still in the back of my car from the night before, I brought it in, picked up the part and had them install it for me.

When I came back fifteen minutes later the computer was ready, the associate plugged it on for me and showed me that it was working fine. My nightmare was now over.

Back in May I wrote about the great customer service that Fry's has. I learned my lesson, I should have gone to Fry's first. To me, BestBuy is just like the corner convenience store. You pay a premium and the customer service is lousy. Do yourself a favor, take the extra time and go to Fry's. They have great customer service, a larger inventory, better variety and their prices are the best in town.

The irony of the story is, I gave a few BestBuy gift cards as holiday presents this year. In retrospect, that is like putting coal in someone's stocking!

Learn from my mistake go to Fry's!!!!

Happy Holidays

noreply@blogger.com (Michael Mallace) — Thu, 25 Dec 2008 14:42:00 +0000

All The Best To You and Yours!

Chinese Food on Christmas

noreply@blogger.com (Michael Mallace) — Thu, 18 Dec 2008 02:01:00 +0000

With the holidays around the corner, I'm reminded of the first Christmas that I can remember. I must of been four or five and we lived in an apartment in Skokie, Illinois. What I remember most of all was that it was getting late (or at least it was late for me) and we were sitting in living room. My mother had left out milk and a sandwich for Santa Clause and my parents wanted me to go to bed. The next thing I know is that I hear bells jingling outside the window. My folks say you must get to bed so Santa Clause can come. I went to bed and remember waking up early the next morning, half the milk was gone and the sandwich had a bite taken out of it. I remember that Santa Clause brought me a big, red fire truck that year.

It wasn't until years later that I found out that their wasn't a Santa Clause and I discovered that the bells jingling were actually coming from my uncle Jay who was out side the window.

As the years went on and my brother and I got older, we did not celebrate Christmas, we celebrated Hanukkah. On Christmas day we would typically be with friends, go to the movies and either go to, or carry out Chinese food. That tradition has stuck and forty years later Fran and I do the same thing with the girls.

Imagine my delight the other day when Ellen Brown posted this video by Brandon Walker on facebook. Enjoy!

As long as we are in the Holiday spirit, Sydney and I were watching the movie This Christmas with Chris Brown. It was a cute movie. What I enjoyed the most was Chris Brown singing "This Christmas". This is my new favorite Christmas song.

Watch the music video here.

On a much more serious note, it is tough out there right now. Not only in the broadcasting industry but in just about every other industry as well. Radio consultant Jim Taszarek had a heart felt post in his "Daily News and Tips" email on November 25th.

The headline was "Layoffs and Thanksgiving". The message is just as powerful for the holidays as it was for Thanksgiving.

This is what Jim had to say.......

Want to feel good over Thanksgiving weekend? I know two anonymous heroes; a MM and a GM who didn't choose, but were required to lay off some people in the last couple months. One is having a Thanksgiving Dinner for them and their families. Another gave up frequent flyer miles for a former jock to see her mom. That is so cool.

If you're at a station that had recent layoffs, but you still have a gig, let's take a moment to discuss our departed brothers and sisters. Things they might be able to use . . .

A Call

Ideas for where to look for a gig.

Babysitting

Rides for kids

Copying

Borrowing a laptop

Car repair - but mostly . . .

Your Attention

Your Time

Your Concern

Your Friendship

Your Encouragement

This will help both of you to be grateful on Thanksgiving.

Steve Dahl's Influence

noreply@blogger.com (Michael Mallace) — Sat, 06 Dec 2008 18:19:00 +0000

I just read in the radio trades that Chicago radio personality Steve Dahl has been let go by CBS radio. He had been heard 5-9 a.m. weekdays on WJMK-FM 104.3 (Jack FM).

Steve Dahl was just starting out in Chicago radio when I was in finishing high school in 1978. Steve Dahl was one of the first "Shock Jocks" that I remember listening too.

Chicago Tribune media columnist Phil Rosenthal writes about Dahl's departure and the departure of other high profile / high paid media personalities in Chicago and around the country. A very interesting and insightful read. Read it here:

UPDATE:
Here is another post by Phil Rosenthal. Read it here:
Here is the link to Steve Dahl's website. www.dahl.com

Personally, I vividly remember driving with with my father somewhere listening to Dahl in the car (my choice not his) . Dahl was detailing a story about the tragic death of a young woman who had died during a love making session with her boyfriend. He went on to say that when the doctors performed the autopsy, they determined that she had choked to death and discovered a foreign substance in her throat (interesting). I remember the story, but don't remember how my father reacted. I was a bit embarrassed and am sure he was too. I was biting my tongue so I would not laugh hysterically. (Hey, what do you want? I was 18 and this was locker room humor at it's best)

Dahl was funny, topical, crude and he certainly new how to relate to a young male audience at the time.

Believe it or not, the car incident with my father in 1978 has helped me formulate some of the on-air philosophies that help guide me today. When targeting young males the content of the show is one thing. When targeting people that have young kids in the car with them, acceptable content is quite different. I suggest to our programmer and jocks on MEGA, an adult 25-54, family oriented station that we should not broadcast any content that would embarrass a parent while listening with their kids.

On the flip side, I also feel that parents have to take responsibility for what is acceptable to listen to as well. A case in point was just this week when I made the mistake of listening to POWER 98.3 in the morning while driving my eleven year old daughter to school. POWER is going through some imaging and programming changes and I wanted to hear what was going on.

The morning show was taking calls from listeners, asking them what happened to their first boy/girlfriend. A girl called in and said her old boyfriend had been in jail for a while and when he came out he was into tattoos and piercings. Today, he is a professional "Pecker Piercer". Funny bit, not appropriate for an eleven year old. Shame on me for listening to POWER with her in the car. Needless to say, I had to explain what a "Pecker Piercer" was. Embarrassing....

Back in my EDGE days, when we carried Howard Stern, I would listen to him in the morning while taking my oldest who at the time was four or five to daycare. One day, I heard a childs voice from the back seat say, "Daddy, that was a bad word"! Oops, that was the last time I listened to Howard with her in the car.

Both girls are probably scarred for life and will remember these incidents 30 years from now just like I remember Steve Dahl with my father...

Dahl could also be funny without being crude. After I moved to Arizona to attend ASU, Dahl gained notoriety for executing one of the best radio promotions I can ever remember. The Disco Demolition at Comisky Park, the former home of the Chicago White Sox. Dahl and the White Sox encouraged listeners to come to a Thursday night double header, bring a disco record and get in for ninety-eight cents. Dahl would blow the disco records up on the field in between the games. The promotion was a success, thousands of listeners turned out with their old disco records. When Dahl blew the records up, fans went crazy, they stormed the field and a small riot ensued. Game two of the double header was canceled. Not a great day for the White Sox organization, but an out of the park home run for Dahl and the radio station. This put Dahl and WLUP on the map.

The Chicago Tribune's Phil Vettel wrote a story about the Disco Demolition. Read it here:

Also, there is a great entry in Wikipedia detailing what led up to the demolition, the promotion and the aftermath. Read the Wikipedia entry here:

Finally, Steve Dahl's wife Janet writes a blog titled Janet's Planet. In her most recent entry she writes about Steve and his departure from WCKG.

Here is an excerpt from her December 5th, 2008 entry...

It was a rough spot, but it had a happy ending. Many happy endings, really. The Loop, WLS am, WLS fm, The Loop again, AM 1000, WCKG, Jack. Every job had its personal challenges; Steve learned in every slot. He got crazy. He drank. He partied. He became a father. He grew up, grew wise, grew sober. With every year, his show evolved to reflect the man he was. He refused to be a fake personality. He couldn't do pranks. He grew tired of the old parody songs. His goal was to be a constant presence in the lives of his fans-a human being in a box, so to speak. It was his job to be an extended family member, a guy who gets to spin a story, comment on the vagaries of life, or laugh at its absurdity. He could give volume to Everyman's irritations. His financial goal was to get his boys through college- a goal refined by his own entry into radio at 16, armed with a GED and a dream. His determination to provide for his family guided him to CBS. It was acquiring Howard Stern, and Steve would be the afternoon Yang to his Ying. The rest is history. Done.

Janet gives you a rare insight into what it is like to be the wife of a radio personality. Read her entire December 5th post "The years spin by... " here: It is well worth the read.

Andrew Aswhood / "BJ Hunter"

noreply@blogger.com (Michael Mallace) — Fri, 21 Nov 2008 13:48:00 +0000

Sad news out of Los Angeles last week, my friend Andrew Ashwood passed away. Andrew was putting up a strong and couageous fight against cancer but suffered a massive heart attack last week and did not recover. Andrew was only 51. Most recently he was the Vice President/General Manager & Executive Producer of the FOX Sports Radio Network

You may not know him by Andrew, but you may have known him as by his radio name, BJ Hunter. Andrew and I worked together in the 80's at KOOL AM & FM. He was the Program Director and Morning Drive jock and I was the Local Sales Manager.

We had a lot of good times together at KOOL. And there were a lot of GREAT radio stories from that time. I'll share a couple that can be published....

Andrew was an innovative PD who always had BIG ideas to get publicity for the station. As the wall was coming down in Germany, he decided that he wanted to do a live broadcast from Checkpoint Charlie at the border of East and West Berlin. It was the "Rock the Block" promotion. He came to me and asked me if I could trade the air fare and hotel for the trip. I said I would try, but if I did, I wanted to go on the trip. Needless to say, I was able to trade out a great hotel in Berlin and first class tickets on TWA for the trip. Ten of us packed our bags and were off to Berlin for the live broadcasts. A great promotion, lots of publicity for the station and a lot of fun. To this day, that trip is one of the highlights of my life.

A second story that is memorable, which my friend Bruce Olson our National Sales Manager at the time disputes, has to do with over selling commercials on the radio station. At that time in the 80's we were only running nine - ten commercials an hour. Bruce and I had a habit of over selling the station on the weekends. It was always a constant battle to get Andrew to allow us to run the extra spots. So we would have to plead with our General Manager to let us have the extra inventory. Ultimately, the GM would say, "BJ... just run the &^%$%* spots". The irony of this story is (and this is where Bruce and I disagree) that when we oversold the station it was to only twelve units an hour (Bruce thinks it was more like 20). Twelve units was a ton of spots back then, but is the norm or even on the light side today.

There were also, the limo's, the staff retreats, the KOOL Cafe, trips to Arbitron and a lot more. Andrew was a smart and innovative broadcaster and a fun guy to hang around with.

Here is the Obituary from the Arizona Republic...

Ashwood, Andrew
VP and GM of FOX Sports Radio, died of a heart attack November 13, 2008. He was 51. Once known as "BJ Hunter" in his days as a DJ at KWTI Milwaukee and KOOL FM in Phoenix, Andrew later became Program Director at WQAM Miami. A natural leader, Andrew took over as PD, and then Operations Manager, at News Radio 1200 WOAI in San Antonio, where he developed a passionate affinity for the Spurs. In 2003 he joined FOX Sports Radio where his "DARE to be Great" motto helped give the network direction as its affiliate base tripled in size. A lifelong Green Bay Packers fan, Andrew inspired co-workers and friends, constantly reminding them that "Winning is the Only Option," his unique adaptation of Vince Lombardi's "Winning is the Only Thing." Shortly after his 50th birthday, Andrew married the love of his life, Sandra. Unfortunately he was diagnosed with cancer 3 months later, and fought valiantly for a year and a half, before suffering a heart attack on Monday. Andrew's unwavering positive outlook on work, on sports, and on life, carried over into his fight with cancer as he promised it would never beat him. Ironically, it did not. Andrew is survived by his wife Sandra Ashwood, his mother Mrs. Helen Ashwood, three sisters, Ann Ashwood, Lorry Stiles and Amy Ashwood Checcinato. He is also survived by his nephews and nieces; Chris and Spencer Stiles, Rebecca, Zacary, Anthony, Hannah and Abby Piper, Andrea and Marta Checcinato. The family is extremely grateful to the staff at M.D. Anderson & City of Hope for their loving care of Andrew. Services will be held on Friday, November 21, 2008 @ 2:30 p.m. at Forest Lawn Mortuary, Old North Church 6300 Forest Lawn Dr., Los Angeles, CA 90068. In lieu of flowers, donations to 'City of Hope the Andrew Ashwood Fund' would be appreciated. Published in The Arizona Republic on 11/20/2008

Click here to see a tribute to Andrew by San Antonio Sports anchor Don Harris.

What is a Cohort? It Must be a MBA Term...

noreply@blogger.com (Michael Mallace) — Mon, 17 Nov 2008 03:59:00 +0000

Fran, I and the girls traveled to Tucson this weekend to witness the commencement ceremony for the Executive MBA 2008 graduates at The Univeristy of Arizona's Eller College of Management. Our friends Holly Capps and Kristi Staab were both graduating. It was a great honor for us to be there with their family's to celebrate this great accomplishment and watch them walk across the stage in their caps and gowns to receive their hard earned diplomas.

As you know, I like to include speeches on my blog that I think are particularly meaningful, insightful and enlightening.

Holly was chosen by her Tucson cohorts to deliver the student address. Holly hit it out of the park.... A Grand Slam! Her address gave us insight in to what it is like to be a successful and busy executive and study diligently for fourteen consecutive months to reach the milestone of obtaining an Executive MBA. Her comment's were entertaining, informative, addressed camaraderie and most importantly came from the heart.

This is what Holly had to say....

When people hear we are graduating, there is one typical response: “Already? Man, that went by so fast!”

Perhaps for those around us, the past 14 months did go by quickly. However, a lot can (and did) happen in those 14 months.

Here’s a sample of what happened to the Tucson cohort:

3 of us got engaged
2 of us got married
3 babies were born
2 of us lost loved ones
7 of us took new jobs
4 of us moved
1 of us had major surgery
1 of us became an American citizen
2 of us got glasses
6 of us got stronger glasses
14 of us leave with more gray hair than we started with
9 of us leave with less hair
6 of us developed a nervous twitch or stutter
1 of us developed stress-induced Irritable Bowel Syndrome

And it’s not just our brains that got bigger in the program: collectively, we gained 169.38725 pounds.

When our class thinks about the best memories from our time together, many of us think about our International Trip – there can’t be a better way to see Bangkok and Shanghai then hanging out on buses and planes with 60 of our closest friends. As you’ve probably guessed, we shared many laughs together – some at entertaining professors, some caused by late nights and stress, and most of it at our own expense. We laughed when we figured out the professors and staff were all included on our class email list. We laughed when group presentations went…well…less than perfect – we labeled those times “learning opportunities for the rest of the class.” We laughed about professors, our mistakes and our gaffes. We laughed in McClelland Hall, at the Marriot, at Gentle Bens and at the Dubliner. Bottom line: we laughed. And we laughed together.

Top 14 things we learned during the Eller Executive MBA program, at no additional charge:
14. It is totally possible to pull a fast one using Generally Accepted Accounting Principles.

13. We can become intolerant and crabby when we’re deprived of sleep over a period of say…oh, I don’t know…14 months.

12. Time in the restroom can be vital to reading your homework. Don’t be ashamed to take it with you.

11. Your colleagues are the best resources you can get. Some of them have great ideas and others serve as shining beacons of what NOT to do.

10. No matter how much you try, you may not get everything done to your complete satisfaction. You have to learn to accept the best you can do in the time you have to spend, and move on.

9. Multi-tasking: We can eat, study, eat, participate in class, eat lunch, go for a walk to the 7-11, eat while listening to lectures, break for a snack, listen to more lectures and head out for dinner. What an expansive skill set!

8. It is totally possible to be stressed out and enlightened at the same time.

7. Chickens prefer contacts over spectacles.

6. Averages are useless: With one hand in boiling water and the other hand in ice water, on average, I am comfortable.

5. Pirate jokes…lots and lots of pirate jokes.

4. It is far more painful to have a hangover during MBA classes than it was in undergrad classes.

3. You don’t have to pay taxes on things you launch into space.

2. We can do more and push ourselves farther than we ever thought possible.

1. Most everything in business is a guess.

As you’ve probably noticed, we’ve picked up a few new vocabulary words along the way. You’ll be hearing them often…we’ve paid a lot to get them and they make us feel smarter. Here is a small sample of our favorite new words and phrases:

• Arbitrage
• Pedagogical
• Value proposition
• Iteration
• Launch the biscuit
• Photovoltaic
• Pro forma
• Greenfield & brownfield
• WACC
• Ideating, which is followed by winnowing
• Open the kimono
• Fungible
• Sunk cost
• BATNA
• Pivot Table
• Extracting consumer surplus

And my favorite new vocabulary word:

• Cohort – they started calling us that on the first day of the program
Definition: a group of subjects with a common defining characteristic
But over the last 14 months, we learned what it really means: “those who will stick by you through good times and bad” or in short “family”

Job well done!

The BEAT Makes The Phoenix Business Journal

noreply@blogger.com (Michael Mallace) — Sat, 15 Nov 2008 06:43:00 +0000

Click on the article to view it larger on its own page....

I'm Going Green

noreply@blogger.com (Michael Mallace) — Thu, 13 Nov 2008 04:36:00 +0000

Last week our dryer broke. We were in a bit of a panic. You can only imagine how much laundry accumulates when you live in a house with three women. The laundry was piling up as we were waiting for for the repairman to come out and fix it.

Then it dawned on me. We live in Arizona and it is HOT out side. What do we need a dryer for? We have our own Solar dryer in the backyard and it doesn't break down and it is extremely energy efficient.

I was reminded of the days when I was a little kid and used to visit my grandparents here in Cave Creek. My grandmother had a washer but no dryer. She would hang everything up on the clothes line behind her house. The warm breeze coming off the mountain would dry the clothes. Then there were the summer vacations on the lake in Wisconsin and my mother would hang up all of our clothes to dry. Most recently, we were in Italy and every where you went people hung their clothes up to dry.

If it was good enough for my mother, grandmother and the Italians, then it is good enough for me. We don't have a clothes line in the backyard but we do have a pool fence that goes the length of yard. It is a modern day clothes line.

Jordie and I did the laundry, took it out of the washer, threw it in the basket, walked out in the yard and started hanging up the laundry on the pool fence. All of the jeans and towels were neatly draped over the top of the fence, the shirts, blouses and t-shirts were put on hangers and looped over the top of the fence, underwear and socks were on top of the fence as well. The only problem I had was that the wind blew some underware and socks into the pool, I will have to get clothes pins next time!

Interestingly enough, it took about the same amount of time to dry as it would in the dryer. The clothes smelled fresh (no fabric softener) and since half of the clothes were already on hangers, time was saved in the long run because I did not have to take the shirts out of the dryer and hand them up.

Most importantly, I was doing my part in conserving energy!

If it were up to me, I'd forget about the dryer and not repair it. I'm sure I would get a bit of resistance from Fran and the girls.

Four hundred and seventy dollars later our four year old, state of the art, computerized, digital GE dryer has a new motor in it. Fran and the girls are happy. I've decided to go GREEN and let nature dry my clothes.

All kidding aside, I have become more energy contentious this past year. There is a great channel on cable called PlanetGreen started by the discovery network. Check them out and check out their website here. We all need to do our part to conserve.

I'm driving a Honda and hanging my laundry out to dry.... It's a start!

Marketing Lessons From Barack Obama

noreply@blogger.com (Michael Mallace) — Fri, 07 Nov 2008 04:03:00 +0000

I'm sure as time goes on there are going to be a lot of articles, books, blogs etc. written about how Barack Obama won the election.

Today, Fred Jacobs had an insightful post titled "Taking It Personal" about how the Obama campaign embraced personality and warmth combined with digital technology including email and text messages to intimately reach out to his supporters.

If you were an email or text subscriber to the Obama campaign you periodically received personal messages from Barack Obama and other members of the campaign keeping you up-to-date.

Read Fred's post here:

I also read an article today in this weeks Ad Age by renowned marketing expert and author Al Reis detailing how Barack Obama and his campaign out positioned all of his opponents in this years election.

He says that .....

"Nov. 4, 2008, will go down in history as the biggest day ever in the history of marketing. Take a relatively unknown man. Younger than all of his opponents. Black. With a bad-sounding name. Consider his first opponent: the best-known woman in America, connected to one of the most successful politicians in history. Then consider his second opponent: a well-known war hero with a long, distinguished record as a U.S. senator. It didn't matter. Barack Obama had a better marketing strategy than either of them".

"Change"

Reis identifys key factors that he felt led to the marketing victory.

1. Develop the ultimate slogan and stick with it.
2. Simplicity - Keep it simple. Obama Chose "Change"
3. Consistency - Tell the voters over and over again what you are about. In Obama's case, "Change"
4. Relevance

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Obama's strategists and advisers would make great consultants for radio stations. They get it! They have taken basic customer service principals along with a strategic positioning statement, then integrated them into a viral, interactive marketing campaign. You know what the results are. Broadcasters, advertisers and marketers can learn from Obama's victory.