Click on Pic to See Our Ranking for "Plumber Website SEO"

It’s not bragging if you can do it. I just did a search on Google for “Plumber Website SEO” and we’re #1! This did not happen overnight. It took years of hard work and it will take continuous work to keep it there.

We provide plumbers and air conditioning contractors with SEO services. Most importantly, we make your phone ring with qualified prospects. Its a fact that organically ranked websites hold more trust and authority with your potential clients. They get “clicked-on” twice as often as pay-per-click advertisements.

What Exactly is SERP?

SERP is listing of website pages shown or delivered by Search Engines (Google in this case)

SERPs for "Arlington Heat Pump"

when you and other internet surfers type a keyword or keyword phrase int the search box. For instance, when you search for “arlington heat pump”, you’ll see results like in the picture to the left. By the way, MicroManaged Media owns that #1 result and sells the leads to a Dallas area air conditioning contractor.

Google displays a list of websites (normally ten per results page) that is considered pertinent based on the keywords you were looking for. The first page or top SERP is the most important page of all.  to hold a posture within the top ten sites that will be listed.

The top position on the first page of the SERPs even gets more clicks than the top paid position. We work hard to ensure that this is how our clients websites are listed. The “Holly Grail” is to be first in the organic, natural or free results, because that position gets up to 70 percent of all the clicks. But as you are finding out, there is nothing free about a listing here. Still the ROI is far greater than running an Adwords campaign.

Creating a rank in this important results page will heighten the chances of being visited by folks looking for your plumbing or air conditioning service because very few will scroll down on the page, much less go to the next page to find a contractor.

Continue reading at What is PageRank?

Article Marketing for Small Business

Never were the words “Just Do It” more true than with article marketing. I realize you are busy running your own plumbing, air conditioning or other business, but you have to start. Now if it becomes too time consuming, MicroManaged Media will be glad to help. It’s what we do. Look at us as the “staff” you never have to throw a Christmas Party for. We are there when you need us and not when you don’t.

Tips to Writer Great Articles That Attract Business

This is an exerpt form the folks at ExineArticles.com :

1. Stay Positive – Starting the day off in a positive mood is the first, and sometimes most important, step to a productive writing session. Be positive and happy about your ability to share great content. That happiness will translate in your writing. Negativity, on the other hand, can really slow you down and prevent you from reaching your goals.
2. Try Incorporating RSS – With RSS feeds, the content becomes available automatically for people interested. You can also incorporate it into your website and show visitors your published article inventory.
3. Don’t “Second Guess” Yourself – If you are too critical of your ideas before they even have a chance to get down on paper, think of the tough time you’ll have in writing 5, 10, 50 or more articles. When you “second guess” an idea, you are stopping it dead in its tracks and giving yourself more work than you need.
4. Let it Flow – Get your ideas down, then give yourself some time to step away from each article. This will give you a chance to see your writing with a fresh and open mind. When you become too involved in rewriting and revising without that break, you’re probably not going to make as much progress as you’d like.
5. Write When Inspired – We all have those “Ah-ha!” moments from time to time. Use them to the best of your ability. Have a notepad of some type nearby at all times so that when these moments happen, you are prepared and ready to harness the energy of the idea and turn it into an article or set of articles.

Jack needed an advertising medium to let folks know what he has to offer: A deer hunting paradise just a half mile from Tunica’s casinos.

More videos to come! Thanks Jack.

Get Listed in Google Places

If you’ve studied SEO, then you know that attracting a lot of high quality inbound links is one of the most effective ways increase your search engine rank for your keywords. Even if you understand how to go about building links – directories, networking as well as creating impressive content that people will url to – you might not know what websites to target with regard to inbound links.

What Are Inbound Links

A good inbound website link is a website link on another person’s web site which includes the Web address for a page on your domain. Inbound links vary in top quality and performance based on the coming initially from site’s personal authority, what other links originate from that site and the real text which is hyperlinked. What you want the majority are:

Links through high authority sites. Finding a link from a large news site or educational site has a lot more value than a link coming from your best friend’s website. Just like a personal introduction from your dearest friend provides more value as compared to an launch from a remote acquaintance.

Links that you don’t need to share. Search engines like Google give a page only a specific amount of reliability. This reliability or “link juice” is actually split up among the links originating from that page. That means you have a lot more benefit from an inbound link that is a story just about your products or services or providers than an inbound link that databases you among ten hyperlinked organizations.

Links together with relevant text message descriptions. Search engines recognize that words are hyperlinked and give value to those words. As a result, if someone hyperlinks to your golf school plus they hyperlink the writing “the program” instead of “golf school,” you’re missing out and you should politely request the linker if they wouldn’t thoughts shifting the hyperlink to the more SEO-friendly text message. Most of the time they’re happy to help.

Research One Way Link Candidates

Now that you understand what you are looking for in a attractive inward bound link, you need to figure out what sites you’d like to have linking to your site. Look for websites in your industry. Contact the webmaster and ask to share content that is link-worthy.

Logically, you should start with what and also who you know. Make a short list of industry publications, blogs and contacts in your network who could be good applicants. Now, will not stop there.

Works out there are a few resources on the market that will help you even further. SEOMoz’s LinkScape and also Yahoo Web site Explorer each provide this functionality. HubSpot also provides website link research equipment as a part of our integrated marketing software. Here’s a good example of how you can research to work out hyperlink strategy using HubSpot.

In this instance, you see the particular inbound links to get a concrete countertop company. 67 total back links with an typical of a “low” website link grade. Exactly what does that really mean?

Let’s browse the competition to discover. Here’s an additional local rival.

Wow, comparatively speaking, our concrete countertop guy is performing great – he’s got a lot more links (60+ vs. 12). But maybe there are still ideas for your pet here. Appears like the Better Enterprise Bureau hyperlink could be of worth, as might concreteideas.com and thebluebook.com which usually look like itemizing services. Include these to the list to investigate.

Following, let’s select a more driven competitor. Considering someone in the concrete company that has national exposure, we could see exactly what Cheng Concrete Swap is up to.

Incredible. They are any national ensemble and it shows – they’ve hundreds of inbound links, many of good quality. This is a banking center of link opportunities to research further, searching for either personal connections or maybe sites in which love to connect to award-winning products, great content or customer testimonies.

Third, What now ? With That Research?

That small “spying” activity offered us plenty of insight into the way the concrete customers are doing and where there can be some possibilities to seek extra inbound links. Next steps would be to do a little investigation about each and every interesting way to obtain links and determine what they want to get a link.

Could it be a member directory that you buy?

Is it a content centric website that might enable you to post a guest post?
Or, can it be a business that you may already be marketing with and you will find out if there are any the possiblility to share content or promotions to help each other out with relevant links.
Prioritize which list and commence working away at this one hyperlink at a time. You’ll discover that online expert and the ensuing search results improve over time as well as the best advantage – the greater people find you, the more they will link to an individual, creating a virtuous routine of link building that will be very difficult for your competition to beat!

1. Emergency Plumber Houston
2. Baytown Plumber
3. Gwinnett Air Conditioning 
4. Jacksonville Termite Exterminator
5. Kennesaw Painter
6. Marietta Sedation Dentist
7. Marietta Auto Accident Lawyer
8. Chandler Air Conditioning Repair
9. Fat Loss For Idiots

Get Listed in Google Places

Exemplary small business marketing is appearing on the first page of a Google search. If marketers create advertisements which fall behind countless other advertisements on a search, customers could fail to learn about and take advantage of companies possessing the best heating and air and plumbing services and products.

To attract customers previously, plumbers and heating and air conditioning repair companies relied on their listing in Yellow Pages. Now, instead of using the heavy and awkward books, customers search on the internet to find solutions to their needs, whether the needs are for dentist offices or pizza parlors.

People of all ages, from seniors to adolescents, conduct online searches on their personal computers. Modern technology has also enabled customers to search from their mobile smart phones.

So, for plumbing contractors, electricians and heating and cooling contractors to grow and prosper, they must fashion search worthy websites. A task most companies find difficult, since they are not trained in customers’ searching habits.

Customers search for specific needs, not necessarily for categories, as found in Yellow Pages. Therefore, to be found online, companies need to list several search terms. For example, a plumber will include hot water heaters, leaky pipes, install dishwashers, and sump pumps as search terms. Companies which sell several product lines should create individual pages for each line on their website. If they apply search terms to each page, they will increase their chances of being sighted.

Because companies around the country appear on online searches, customers add their locality to find a company close to home. These local searches constitute 20% of all Google searches. Occurring so frequently, Google created Google Places, previously called Google Maps, to assist customers in finding nearby companies.

Google Places has significantly improved all companies’ chances of being sighted. To receive placement on Google Places, companies need only complete a form. If the companies are in lesser known markets, then completing the form may guarantee them placement in one of the top seven search results, earning them dividends in increased visibility.

More effort is required of companies in widely known markets. To be one of the first seven results in a Google Places search, these companies need to pay attention to the form details. Another tactic is to upload company pictures and short videos, showing the smiling staff and taking a minute to sell promoted products and services.

To attract new customers, companies need to throw out Yellow Pages and advertise online. And currently the best way is to get listed on Google Places.

Call MicroManaged Media, Inc. to get one on one service tailored to the specific needs of HVAC, plumbing, dental and attorney companies.

Plumbers often attempt to market themselves or solely with the assist with the Yellow Pages representative. This really is as seriously a poor concept, as it would for me to do trenchless sewer repair or install a heat pump myself. I might get the job done eventually, but I’d wined up wasting a lot of money and time, something you don’t have.

What About Reach Local, Yellow Pages and Yodel?

Reach Local, AT&T’s yellow pages and Yodel’s representatives do know how advertise your services but you pay a premium for the service. Remember that they are salesmen and once the sale is made, they move on the the next prospect. Instead, hire a company like MicroManaged Media, Inc. to managed your pay-per-click campaign for a flat fee. You should certifiably consider this if you are in a big market with tons of competition.

Advertising with yellow pages, news papers, radio and tv are almost never a good idea for small businesses like plumbers, a/c repair services and similar companies.

All plumbing contractors should utilizing Google AdWords as part of their marketing mix. You should also have a strong website and several micro sites. These should be built on a blog platform an the one we recommend is WordPress. If you are a hands on type or have the luxury of assigning things like blog updates to an employee, we can teach you how. Fresh information is important to search engines.

Google Places for Local Business

Geo-targeting is the buzz word in local search engine marketing. Google has taken the lead here by offering a no cost places page for any business. Claim yours and fill out the requested information. It is something that can be done in-house, but if you are in a competitive market like Atlanta, hire a consultant here as well. They will show you how to get the most out of your listing.

As search engines produce a lot more specific and local search leads to their people the small business operator had better be up to speed. Gone are the days when the phone book has been the main supply of new customers. On the web is where it is at when it comes to your prospective customers finding an individual.

Taking the idea a step even more Google has got two new services in which are perfect for reading good attention for the location. The first of these is called Google Boost and allows you to develop ads right from within your free of charge Google Places business listing. These ads may appear inside not only the Google applying search results but in the general subsidized search results also. These ads will be particular to your company and screen when lookup related to your business, business type, location, etc are preformed.

Google Tags is an additional stratum of direct exposure that is placed on Google Maps. This is a fee based service that is a simple toned rate a month. With the Tags service you have the ability to genuinely make your company listing be noticeable in the Google Map search results. On your own places listing a small nevertheless highly noticeable yellow tag appears on the text part and in the spotlight portion of the final results. The tag service is just $25, but our research has yet to determine if it is worth even that small amount.

As you get more involved with your organization website and online presence take time to really know very well what is accessible to you. Services like Google Places, Tags and Boost offer some free and very cost-effective online advertising that may really gain your small business bottom line. Call MicroManaged Media, Inc. for a consultation today. We work with plumbers, air conditioning contractors, attorneys, pest control/exterminators and dentists. We’ll make your phone ring with high quality clients for an affordable cost to you.

Google Places Local Listings 678-460-7601

Many of the small business owners either still think they don’t see a need to market online or they have been burned by search engine marketing companies in the past. Very few of you have success stories you can brag about. The fact is you can no longer neglect local search marketing and with the advent of Google Places and smart phones, its a matter of the survival of your company.

Besides, advertising on billboards, the newspaper, radio, tv and the yellow pages just don’t work because everyone has moved to the internet. They are using Google, Bing and Yahoo on their smart phones to find air conditioning repair contractors, plumbers, attorneys, pest control companies, restaurants and more.

Being Found in Google Places is Critical

So how can you get found by shoppers without spending quite a bit of time or perhaps money on search engine marketing, pay per click advertising, or various other online marketing?

The best and speediest way is to make sure you’re listed in Google Places (used to be called Google Local Business Center), Yahoo! Local, as well as Bing Local Listing Center.

Claim Your Business Listing on Google Places

Claiming your businesses listing on the search engines is quick and easy. Try Youtube.com to find a video to show you the way to do it. Considering that Google  is the leading search engine, you should want to concentrate  your efforts on getting your website to the top from the search results of key words your clients use to find you.

Localize Your Site With Address and Phone Number

Consider your entire web site as if the idea tells a potential client about your organization. Just by looking at your home web site and your other pages, it should be easy for an individual and a search engine spider determine your focus on a particular geographic location and service or product provided. For example, are there a contact web page with a local address and phone number listed? Do you talk about local events, local happenings, and also other local organizations and people?

Localize Your Keywords

All search engine marketing begins with your keywords. Be sure you choose key phrases that echo the locations you’re trying to market to. For example, rather than optimizing for “sewer repair”, you should use “Marietta sewer repair” or “Marietta plumber”. Note: Do not to stuff keywords and phrases into the listings as well as articles. Write your information your customers need but be aware of the keywords you want to focus on. Stuffing keywords to rank better will get you banned or penalized by Google. It usually does not read nicely either…so this means your potential customers won’t stay to read what you’ve prepared.

Get Listed in Kudzu, Yelp, City Search

Reviews are the key to success once you are found, but they now they are also an important part of the equation to getting found. Solicit reviews from satisfied clients. Every review will not be perfect and your potential clients know this. Don’t fake reviews. Some review sites will allow you to respond to a bad review. Make every reasonable effort to make the client happy and if you can’t, say why in the response.

Your materials must always be focused on supporting your customers. Attempt to solve their problems. You don’t want to shout how great you are. Be informative and helpful. Its all about soft sell and that’s why great copy is important. Write articles. Become the thought leader in your industry.

Hire a Pro, Hire MicroManaged Media, Inc.

All of this sounds easy. One misstep will cost you and your company dearly, so if you are not an experienced copy writer, understand search engine optimization and are certain of all the keywords your clients use to find a business like yours, then you should hire a professional Google Places marketer like MicroManaged Media, Inc.