Midwest Media Now!

Wednesdays @Starbucks 003

Sean McMenemy — Thu, 15 Sep 2011 22:31:00 +0000

Our weekly live show. Tony and Sean talk about the taxi project and Stephen tells us about his new client. There are some good tips in this show about working with clients. Next Wed we are taking break because we all some projects to work on but the following week we’ll be back. Let us know if you want to call in and be on the show or just share some topic ideas in the comments.

Engagement and Time Spent with Ads on Connected TVs is on the Rise

Daisy Whitney — Thu, 15 Sep 2011 19:20:11 +0000

Watching programming on tablets, Smartphones and connected TVs is growing quickly, and brands are eager to reach consumers on those devices. The effort is paying off: click-through rates for ads on connected TVs are in the 10 to 17% range to date, a healthy number, according to new data shared by entertainment discovery service and technology provider Rovi. In addition, the number of impressions, as well as engagement and time spent with ads on connected TVs is rising each week. For the inside scoop, check out this week’s New Media Minute.

Wednesdays @Starbucks 002

Sean McMenemy — Fri, 09 Sep 2011 18:21:20 +0000

Okay this was a bunch of foolishness. But I think we go our audio issues worked out. We talk about Howard Schultz townhall meeting, Kodak Zi8, conversion software. Here’s some photos from today. Photo by Sean McMenemy Photo by Sean McMenemy Photo by Tony Gasbarro Photo by Stephen Knapp Photo by Stephen Knapp

Nielsen Moves to Online Video GRP, Blip Refines Ad Strategy

Daisy Whitney — Thu, 08 Sep 2011 17:06:39 +0000

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online video. For more details, check out this week’s New Media Minute with Daisy Whitney.

MMN Season 2 ep 004 Crossing Lines

Sean McMenemy — Tue, 06 Sep 2011 12:04:43 +0000

I talk with Charlie Breit about his Branded entertainment project "The Lines". He's also putting together a meetup on Thursday September 29th to bring together local Chicago filmmakers. "The Lines" is branded entertainment sort of "The Hills" meets driver education. Allstate Insurance is the brand and safe driving is the message. Charlie cleverly weaves young adult situations with driving mishaps. Each episode ends with nice message about safe driving. The production quality is great and he's found brought together some great local actors. The project is worth watching and a good sign that brands in the Midwest might be looking for opportunities to get their messages out in different ways.

CN-160 LED Light UnBox

Sean McMenemy — Fri, 02 Sep 2011 15:36:45 +0000

If you’re looking for a cheap “inexpensive” light pick, up one or two of these. I do an unboxing of the lights I’ve purchased and just recently used them on a shoot. Was pretty happy with them and plan on buy 2 or 4 more. Wish they came with barn-doors. Maybe it’s the farm boy in me I think all lights should come with barn-doors. Find out more at EPhotoINC, or go Check out the spec on the CN-160 or get it for about 10 bucks less on Amazon. It’s nice to NOT have to lug around cords and 3 or 4 of these well fit nicely into my camera bag.

Four Hot Digital Media Startups to Watch in Online, Mobile Video

Daisy Whitney — Fri, 02 Sep 2011 14:24:19 +0000

Four emerging media startups in online video and mobile are finding success with brands and retailers. In this week’s New Media Minute, learn why marketers are linking up with Fiksu, GoldRun, Encoding.com and Framesocket.

Live from Starbucks

Sean McMenemy — Thu, 25 Aug 2011 22:21:50 +0000

Yeah I know we’ve done this kind of show before but we are going to do this as a regular thing at Starbucks. When we get together on Wednesdays we really find we have a lot of discussions that we should have recorded. We even tried it and well guess what that takes time to sift through it and then edit it. So we decided instead of recording shows and not editing them we thought let’s just go live that way it’s done and out there. For us the important thing is having the conversation and keeping it going. We’ll mostly talk about content creation and the hurdles you have to jump just getting your content out there. Plus we thought with it live if you listen and want to chime in or chat we’ll open that up too. Just in case you have questions for us as we chat. We’ll still produce the other podcast but this is a great way to keep the conversation going. So if you’re ever in the neighborhood and want to be a part of the conversation we have 2 extra mics open. If those fill up we’re nice guys we’ll share. I was [...]

iPad Business Use Grows; Car Dealer Triples Sales with iPad

Daisy Whitney — Thu, 25 Aug 2011 15:03:22 +0000

iPads and tablets are popular for watching videos and playing Angry Birds, but they’re also gaining traction in the enterprise and in business to business uses. Here’s a look at how hospitals, corporations, manufacturers and an independent auto dealer are using these new devices. The good news? The auto dealer has tripled sales by adding iPads to its sales process.

Big Growth for Online Content

Daisy Whitney — Thu, 25 Aug 2011 14:03:20 +0000

Whether through apps, game consoles or connected TVs, Netflix is well on its way to living room dominance. The market for connected TVs with built-in apps for Netflix, YouTube and others is poised for massive growth in the next few years, while 60% of homes that have these apps are using them once a week already. This underscores the powerful position Netflix is in, but the company does face some challenges, and for all the details on the hurdles and opportunities check out this week’s New Media Minute.