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My Lists

My Lists is a management tool for products that users have saved within Yahoo! Shopping. I was the design lead for this project and developed both the interaction and visual design.

From within ‘My Lists,’ users could add notes, compare products, add the product to multiple lists, share their lists with friends, and publish their list as a ‘Pick List’ on Yahoo! Shopping.

I based the concept of ‘My Lists’ around e-mail applications, as there is a similar mental model - creating lists / folders and adding items to these folders. One difference from most e-mail applications though, was that items could live in several lists / folders - which in essence was a way to ‘tag’ saved products.

Nov 2005

City Guides Concepts - Overview Page

The Yahoo! Travel ‘city guides’ concepts were created based on findings from usability lab studies, which explored how users researched and planned travel.

Through the use of bold color and contrast, I divided the page into several content modules which supported the various modes of research: getting a feel for the city, learning more, and idea generation.

The design also supported business objectives - monetization is achieved via links to book your trip, featured deals, and sponsored links.

While designing the page, I was mindful of search engine optimization, and incorporated the keyword repetition of ‘Las Vegas’ throughout the design.

Jan 2004

The Infiniti and Nissan vehicle configurators needed to be re-designed to work on top of a software package provided by Trilogy. Trilogy supplied Sapient with UI requirements, usability research, and recommendations.

Working closely with my creative director, we re-designed the vehicle configurator and created an “on brand” solution that added functionality, increased usability, and streamlined the process.

Subsequent user testing showed an increase in ease of use.

Dec 2001

CSAA hired Sapient to re-design their website with several objectives in mind: increase revenue of membership enrollments, improve service for current members to reduce call center activity, and make content more discoverable.

My work within a multidisciplinary team centered around creating effective and easy to use pages for Insurance inquiries and online Membership registration. Additionally, I developed a style guide to facilitate offshore site development in India.

We were successful in achieving the goals set forth by the client, as the inaugural launch of the re-design netted record revenues.

Aug 2001

Wal-Mart hired Sapient to re-design Walmart.com and launch the site for the critical 2000 holiday season.

I collaborated with a team of designers to create the visual design, focusing primarily on the browse path and checkout process. I co-produced a style guide to ensure that our design team and web developers maintained visual consistency throughout the site.

The result was a design that usability guru Jakob Nielsen recognized as having “consistent navigation, clean graphics, fast download times, respectable keyword search, and ease of use.” (Internet World, January 1, 2001)

Nov 2000

Williams-Sonoma hired Adjacency to design and launch their wedding & gift registry site. The project goal was to create an easy to use site for registrants and gift givers, that reflected the Williams-Sonoma brand.

I worked with a creative director and team of designers to create a clean, elegant, and simple registry experience.

My work on the site focused on the gift purchasing process.

June 1999

Holiday Gift Center - Overview Page

The Holiday Gift Center is the second largest revenue generating seasonal promotion on Yahoo! Shopping.

I designed both the interaction and visual design of the pages, and created a template for use on other seasonal promos.

I worked closely with our business development team to create sponsorship opportunities within the pages, designed the pages to be search engine optimized, developed a look & feel that emoted holiday spirit, and created a UI that was easy to navigate.

Nov 2004

The X Games is the world’s premiere action sports competition. An important component of the event is its many volunteers, numbering 1,200 for Summer X and 600 for Winter X.

The X Games Volunteers site which I designed, coded and launched in 1999 provides information about volunteering and the ability to register online.

Online registration accounted for 78% of the volunteers for Summer X 2000, and 92% for Winter X 2001. Today 100% of registration is completed online.

www.xgamesvolunteers.com

Jan 2002

Karina Marie Diaz is a bay area wedding photographer whose work has been featured in Modern Bride Northern California, The Knot, and San Francisco Bride.

I collaborated with Karina to explore designs that would best present her work. We decided that storytelling would best achieve this, and the photos on the site focused on a handful of weddings and engagement sessions.

I designed and coded the site which uses muted colors, white space, and typography to support the documentary style photography.

Aug 2001