MikeTrap Home Feed

My pal Andy Miller’s company, Leap Motion, about to change...

Mon, 20 May 2013 21:50:32 -0400

My pal Andy Miller’s company, Leap Motion, about to change the way we interact with machines. Amazing.

Telling Actifio’s story in the final round of judging for...

Fri, 17 May 2013 14:01:02 -0400

Telling Actifio’s story in the final round of judging for the SBANE Innovation Awards.

We won. Thanks, guys.

The first really good Lexus ad since the original...

Wed, 15 May 2013 21:34:13 -0400

The first really good Lexus ad since the original “Perfection” stuff. Wonderful.

Amy’s Bakery becomes an epic brand meltdown by attacking...

Wed, 15 May 2013 14:21:03 -0400

Amy’s Bakery becomes an epic brand meltdown by attacking users on Facebook. Small businesses, beware.

Here’s what happened.

Wisdom, from the great George Carlin.

Wed, 15 May 2013 10:59:50 -0400

Wisdom, from the great George Carlin.

Our CEO Ash Ashutosh tells Actifio’s story on Bloomberg TV...

Tue, 14 May 2013 16:01:00 -0400

Our CEO Ash Ashutosh tells Actifio’s story on Bloomberg TV today. Great day for us, on message. Drove 400 simultaneous sessions on our web site, bringing it down for a few secs before we could recover.

First world problems, indeed.

I dare you not to like this. Seriously. Somebody bust out the...

Tue, 14 May 2013 10:51:58 -0400

I dare you not to like this. Seriously. Somebody bust out the Coco Lopez…

Jake Shimabukuro managed to make the ukulele both cooler and...

Tue, 14 May 2013 10:45:00 -0400

Jake Shimabukuro managed to make the ukulele both cooler and more emotive than it has any right to be. An artist who transcends his chosen medium.

“I just ship my pants.” How did K-mart turn a...

Mon, 13 May 2013 17:09:25 -0400

“I just ship my pants.” How did K-mart turn a mundane mail-order spot into a viral video hit? They made something worth sharing.

How to Make Antipasto. Just like Mama.

Sat, 11 May 2013 18:29:58 -0400

Provolone cheese.

Sliced tomato. Add some kosher salt, and pepper.

Chopped lettuce in the middle. Then roll Proscuitto di Parma. The good stuff.

Artichoke hearts, basil leaves, pickled mushroom caps.

Add olives.

Roasted peppers, tomato slices on top, and a basil leaf. Sprinkle a little of the leftover pickling juice. And you're done.

How to Make Antipasto. Just like Mama.

"Many men go fishing all of their lives without knowing that it is not fish they are after."

Sat, 11 May 2013 12:47:42 -0400

“Many men go fishing all of their lives without knowing that it is not fish they are after.”

- Henry David Thoreau

Great piece on the convergence of the CMO and CIO roles....

Sat, 11 May 2013 12:12:14 -0400

Great piece on the convergence of the CMO and CIO roles. Absolutely agree with this observation.

(via C-Suite Convergence: Why the Intersection of the CMO and CIO Is the New Normal)

Audi, and 2 Spocks. Great spot.

Tue, 07 May 2013 16:24:00 -0400

Audi, and 2 Spocks. Great spot.

Boston Summer: A Playlist. Rock on.

Tue, 07 May 2013 10:00:46 -0400

Boston Summer: A Playlist. Rock on.

Inside scoop behind design of the Instagram logo. Good stuff,...

Thu, 02 May 2013 16:30:00 -0400

Inside scoop behind design of the Instagram logo. Good stuff, and a great result, IMHO.

(via http://thenextweb.com/dd/2013/05/02/instagram-redesigns-its-script-logotype-with-a-cleaner-look-hes-an-inside-look/?utm_source=Facebook&utm_medium=share button&utm_content=An inside look at Instagramâs brand new cleaner, more professional logo&utm_campaign=social media)

Great disc.

Fri, 26 Apr 2013 18:01:24 -0400

Great disc.

Photo

Fri, 26 Apr 2013 09:18:03 -0400

My segment on Deb Kleiman’s Digital Leaders series. Focus...

Thu, 25 Apr 2013 11:14:00 -0400

My segment on Deb Kleiman’s Digital Leaders series. Focus of the episode was on the “consumerization of enterprise IT,” hopefully some useful insights in here.

Fun day to boot.

Marketing today is about creating content worthy of attention....

Thu, 25 Apr 2013 09:58:25 -0400

Marketing today is about creating content worthy of attention. Jaguar, clearly, understands this.

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think

Tue, 23 Apr 2013 20:50:13 -0400

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think:

Great piece.

It’s been hard to ignore the massive shift in the last decade toward simple products. The minimalist design aesthetic pioneered by Dieter Rams in the 1960s on alarm clocks and toasters was popularized by Apple and Google in the 2000s on iPods and search boxes. Soon after, Web 2.0 took over, yielding big buttons, less text, more images, and happier users. Startup accelerators and design gurus popped up proselytizing “simplicity!” and the rapid growth of mobile in the last five years has created an almost strict requirement for simple products that work on our new small screens and increasingly small attention spans. Some of the most popular products today (Twitter, Snapchat, Instagram) all have simplicity of design and experience at their core…