Digital Marketing Blog – ADMEN

9 Reasons to Audit Your Website Every Year & How To Do It.

Cody Baird — Sun, 13 Oct 2019 03:20:59 +0000

15 minute read. It’s a common bad business move. You invest tons of money into your website. You lovingly pick the designs and agonize over the photographs. You hire copywriters to fill it with content. You may continue filling it with content yourself by blogging, or you may pass that off to writers too. [Insert Table of Contents Shortcode] Either way, you believe the website is a done deal. Fix it and forget it. Maybe you worry about improving its visibility in the search results, aware of its potential to bring you a lot more money than virtually any other marketing method. But you stop thinking about the site itself, unless it breaks. You never think to audit it. Content, Not SEO This isn’t about obtaining an SEO audit from your chosen marketing agency. That’s something you need a professional to do. And it involves evaluations on and off-site. The type of audit a business owner needs to make can only be done by someone who is intimately familiar with the business’ methods, products, philosophy, and current culture. It involves going through your site page by page, reading what’s there and noting any problems. It’s tedious, but there are good […]

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List & Claim Business with Yellow Pages

Cody Baird — Fri, 18 Mar 2016 14:20:46 +0000

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Google Creates a Point System for Local Guides and Reviewers

Cody Baird — Thu, 12 Nov 2015 13:46:05 +0000

I have been a level 4 Local Guide ooohhhh + aaaaahhhh for some time now. I am a firm believer in “paying it forward” when it comes to reviews. I love the Local Guide program in some ways. I think it could use improvement in other ways, but that is a topic for another day. I received an update today (email) from the Local Guides program. It looked like this:Hello Explorer,We’re excited to share an update with you regarding the Local Guides program. To recognize the contributions of photographers, mappers, and explorers of all kinds, you can now earn points and level up in four new ways beginning today.Upload New PhotosAdd New PlacesFix InformationAnswer QuestionsPoint SystemEach type of contribution is worth 1 point, with a maximum of 5 points per place. For example:Upload 5 photos to the same place = 1 pointUpload 2 photos + 1 review to the same place = 2 pointsWrite 5 reviews of 5 different places = 5 pointsAdd a new place = 1 pointYour past contributions count too — your total points and Local Guides level may change with these new features.My New Favorite BenefitFree Google Drive upgrade from 15 GB to 1 TB for […]

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“Local SEO” Queries are Finally – Local

Cody Baird — Tue, 01 Jan 2013 21:54:33 +0000

Maybe the Mayans were right about the end of the world after all. Google is finally displaying “Local SEO” and “Local Search Marketing” queries as a local result.I began focusing on local search marketing, local SEO, and all things local in 2009. It has been interesting watching many search queries change from organic to local results over the past 3 years.I did not think I would ever see what I did in the search results yesterday on New Years Eve. The following search queries are generating local results:Let’s search for “local seo”I guess Google doesn’t deem Milkmen.com as a local SEO firm. Dammit. Looks like the Guys at Online Image are winning here. Way to go Russ!How about “local search”Strike 2. Milkmen.com is not a trusted source for local search either.And Then “local search marketing”Hey O! And he hits it into left field. Yay, Google trusts Milkmen.com for “local search marketing”!

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