Ben Shepherd: A Blog About Digital Media

Follow my new blog - Talking Digital

noreply@blogger.com (Ben Shepherd) — Wed, 14 Jan 2009 23:51:00 +0000

Hi subscribers - just wanted to let you know I am still very active and blogging ... just on my new blog Talking Digital - http://talkingdigital.wordpress.com Why the move? Well ... I like Wordpress...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Introducing 'Talking Digital' - a new blog

noreply@blogger.com (Ben Shepherd) — Mon, 10 Nov 2008 04:06:00 +0000

Just wanted to get everyone across a new blog I have started with the Australian MD of DrivePM, Liam Walsh. It's called 'Talking Digital' and basically the premise is to get the different...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

IAB/PWC Q3 report out: Positive signs all round (unless you're in classifieds)

noreply@blogger.com (Ben Shepherd) — Fri, 07 Nov 2008 05:13:00 +0000

The latest IAB/PWC figures are out and the sentiment is very positive. In Q3 of 2008, total online spend on advertising was $451m - up 30% YOY (from $348m Q3 2007) and up 9% on Q2 2008. All...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Oops Patrol - Strip Tease BTYB Bigpond

noreply@blogger.com (Ben Shepherd) — Tue, 04 Nov 2008 02:36:00 +0000

I saw Bigpond have a sponsorship on Heavy.com - which is sort of an integrated thing. Problem is - it seems to go across ALL video content on the site. Even strip teases as the screengrab shows. I...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Oops Patrol - Career One

noreply@blogger.com (Ben Shepherd) — Tue, 04 Nov 2008 01:38:00 +0000

Last night I was watching a documentary on the gang MS13. Today I wanted to do some further reading and came across a site called Know Gangs. Career One are all over the site - through Google content...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Sensis finally caves to Google

noreply@blogger.com (Ben Shepherd) — Mon, 03 Nov 2008 09:41:00 +0000

I read today that Sensis has finally decided to play nice with Google as opposed to trying to compete against them and losing badly. http://www.bandt.com.au/news/A4/0C05B6A4.asp It's not a bad move...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Pay Per Lead TV?

noreply@blogger.com (Ben Shepherd) — Sat, 01 Nov 2008 01:34:00 +0000

Saw this on ESPN this morning http://advertisingadvantage.com.au/html/ppl.html How can this work unless the only media you are doing is TV? And if you have other media in the mix (which you in...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Oops Patrol: Fairfax Digital ad placement

noreply@blogger.com (Ben Shepherd) — Thu, 30 Oct 2008 02:22:00 +0000

I am sure Honda and Mazda would be rapt with this placement. Thanks to my source(s) for this. With oops's like this happening, I don't think 'heritage media' has too much to worry about in the short...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Yahoo!7 streamline their processes and bring new agility and efficiency to how they work as an organisation

noreply@blogger.com (Ben Shepherd) — Thu, 30 Oct 2008 02:19:00 +0000

Read: They fired people yesterday. How many? No one is really sure. I know of 5 definites across production and engineering ... reports are up to 20 were asked to leave, including one very senior...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Ad Networks on the way out ...

noreply@blogger.com (Ben Shepherd) — Tue, 28 Oct 2008 03:13:00 +0000

In the US anyway ... http://online.wsj.com/article/SB122514803617173825.html?mod=fox_australian Other ad networks "are in severe trouble and could be closing their doors in the back half of this...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Oops Patrol: News.com.au

noreply@blogger.com (Ben Shepherd) — Mon, 27 Oct 2008 08:38:00 +0000

Was on news.com.au today checking out the redesign (not bad - like the logo and the personalisation) but noticed they were running ads for two directly competing products right next to each...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Are third party Facebook apps the great digital scam?

noreply@blogger.com (Ben Shepherd) — Mon, 27 Oct 2008 07:42:00 +0000

The last 6 months I've heard the sentence 'hey lets build a facebook app' from clueless agency people more times than I care to remember. When you ask why - there's generally not an answer. Well,...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

IAB launches brand effectiveness study

noreply@blogger.com (Ben Shepherd) — Mon, 27 Oct 2008 05:00:00 +0000

http://www.bandt.com.au/news/AB/0C05B3AB.asp They call it "unheralded" ... not sure whether it deserves that sort of praise. Isn't it what most of us have been doing for the last 3 years - ad...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

It's 1996 again for Andrew Bolt

noreply@blogger.com (Ben Shepherd) — Sun, 26 Oct 2008 01:08:00 +0000

Hits?? Surely someone in the News Digital Media world could tell him no one has used that as a metric for at least 10 years

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Ray Martin's comments from Andrew Olle lecture

noreply@blogger.com (Ben Shepherd) — Wed, 22 Oct 2008 23:11:00 +0000

Ray Martin delivers this bomb - and boy is it true. The below is from the Andrew Olle lecture which Martin took. Definitely worth reading the whole thing (link below) Television is no longer a...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Is Twitter another broadcast channel?

noreply@blogger.com (Ben Shepherd) — Tue, 21 Oct 2008 09:37:00 +0000

Is it broadcast media or is it social media? I've been on the channel for over 18 months and I'm not sure ... most people I follow are more about broadcasting their message to others rather than...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Eric Beecher at The Domain this Thursday

noreply@blogger.com (Ben Shepherd) — Tue, 21 Oct 2008 06:26:00 +0000

Looking forward to this interview between Brad Howarth and Private Media head Eric Beecher this Thursday. The interview is based around the following premise. Survivor 2.0: In 2008 a group of media...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Some observations on what is happening in the US digital media world right now ...

noreply@blogger.com (Ben Shepherd) — Mon, 20 Oct 2008 22:45:00 +0000

It's impossible not to feel the overriding tone of impending doom that is all over the US tech media blogs/journals right now. From SAI to TechCrunch, Valleywag to Paid Content, the tone has changed...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Times up for the 20% rebate?

noreply@blogger.com (Ben Shepherd) — Sun, 19 Oct 2008 21:59:00 +0000

Lara Sinclair has written an article in todays Australian that finally documents what has been going on for years - some agencies are demanding 20% commission rebates from...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Google UK to allow gambling advertising from today

noreply@blogger.com (Ben Shepherd) — Sat, 18 Oct 2008 05:19:00 +0000

Brand Republic is reporting that Google in the UK is allowing gambling related search advertising effective today. "Google is changing its advertising policy to allow gambling-related advertising to...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Malcolm Turnbull on Twitter

noreply@blogger.com (Ben Shepherd) — Thu, 16 Oct 2008 06:18:00 +0000

Nice work Julian

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

News Digital Media: The Unemployed spend 40hrs a week on Internet

noreply@blogger.com (Ben Shepherd) — Thu, 16 Oct 2008 04:27:00 +0000

That's the word according to News Digital Media and their Aspiring Australian's market research. It tells us that unemployed users of NDM sites spend 6 hours per weekday on the Internet, and 5 hours...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

September Nielsen data: Yahoo!7 takes a massive hit, other players hold

noreply@blogger.com (Ben Shepherd) — Wed, 15 Oct 2008 23:32:00 +0000

Nielsen has just released September Netview data and the numbers would be causing a few sighs over at Yahoo!7 Just over 6 weeks ago Yahoo!7 PR was out in force trumpeting the success of their...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

YHOO dips below $12 a share

noreply@blogger.com (Ben Shepherd) — Wed, 15 Oct 2008 23:05:00 +0000

Has anyone else been watching the rapid descent of the Yahoo share price? Well ... right now it's at $11.75 and its market cap is just north of $16b USD. Blodget covers it here -...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.

Looksmart's Thought Leadership series

noreply@blogger.com (Ben Shepherd) — Tue, 14 Oct 2008 11:48:00 +0000

Great initiative - http://blogs.looksmart.com/thought_leadership/ They have tapped into the likes of John Battelle and Danny Sullivan to make this happen - both highly respected names, particularly...

To view the full story and view all our thoughts visit our blog at http://mimelbourne.blogspot.com.