Marc Sirkin - Mindnumbing Thoughts

Autism.

2013-01-30T21:55:00.000-05:00

If you've been reading my blog (sorry it's been dormant for so long) it's time yet again for me to leap to the next thing. For the last 3.5 years I've immersed myself in the autism world learning more than I ever thought possible. Up until last week, I had been leading teams at Autism Speaks in social media, fundraising, marketing, IT, direct mail and CRM. I've been a busy bee.

First and foremost, I learned that autism is really, really complicated. Pick any one thing about it (take causes for example) and you'll find significantly different viewpoints from a variety of corners of the community.

I deeply connected with all parts of the community; parents, children, adults, researchers, caregivers, teachers and more. Beyond any of the other causes I've been involved in, autism got under my skin in some incredible ways. I feel deeply for those on the spectrum and for their loved ones who are must struggle to understand and cope with whatever comes from their experiences for all sides of the spectrum.

The autism journey is it's own unique, amazing, stressful and challenging path - one that as a society we're just now starting to understand, cope with and build supports around. I hope to stay involved in variety of ways with the community and will not soon forget the friendships I've forged with so many touched by autism.

Being at an organization like Autism Speaks which has both fans and detractors has led me down many different paths - from conversations with self-advocates and parents to civil and gay rights leaders to try to understand and get straight in my own thick head what autism is, and what it isn't.

After my time however, I still don't have a simple or single answer. That said, I know that there are many, many people and organizations out there fighting everyday for a variety of things, all hoping to improve the lives of everyone diagnosed on the autism spectrum.

The "arc" of autism, (the story about what we as a society tell ourselves autism is and isn't) is just now cresting after years of misunderstanding and confusion. That said, there are still miles to go. Even the very definition of autism, and classification as an illness, a disorder or some other word is up for grabs. Until we as a society we find some balance in the semantics of autism we'll struggle, argue and fight. Right now, in early 2013 it's as it should be and how it must be in this moment. In the future, when we do finally figure it all out, all of our lives will be enriched with millions of new and unique voices. If you listen closely , you can actually hear a few already.

I'm extremely proud of the work my team accomplished within Autism Speaks. I want to acknowledge all those who helped shine a light on my path and informed my own journey. You know who you are - and there are many of you who helped me. I thank you from the bottom of my heart. Autism has changed me and affected my perspective on life for the better.

In case you are wondering, I'll be joining PwC as a Director in their customer advisory group focused on social enterprise, social business and using technology to change the world like I always do. I hope to resume regular blogging but know better.

Finally, I'm a Judge - it's Taggie time!

2012-06-29T14:30:00.002-04:00

Fair warning: I'm one of the many judges of this year's program!

The Getting Attention Nonprofit Tagline Awards Program (a.k.a. The Taggies) just opened its fourth awards cycle with the addition of an Advocacy Campaign Tagline category.

Nonprofits and libraries everywhere are invited to enter their organizational tagline in the program, plus any tagline they’ve created to advance programs, fundraising campaigns, advocacy campaigns and/or special events. The 2,700 taglines entered in the 2010 Awards were a bounty of skillful messages and this year’s entries are expected to be equally powerful.

“A relevant tagline does double-duty—working to extend an organization’s name and mission, while delivering a memorable and motivating message to the people whose help it needs,” says awards program organizer Nancy E. Schwartz. “But our recent Nonprofit Messages Survey showed just 29% of organizations have a tagline that connects and spurs action.

“The biennial Awards program is designed to inspire and guide organizations to deliver taglines that connect quickly and strongly with their target audiences—Aha! messages that build and strengthen key relationships for the long term.”

Schwartz says that in addition to the new Advocacy Campaign Tagline category, Wildlife & Animal Welfare has been added as a field of focus for the organization tagline awards.

All entrants will be invited to a free webinar (Aha! Messages: 4 Ways to Test Message Relevance) and receive access to the fully-updated Nonprofit Tagline Report— the only complete guide to building an organization’s brand in eight words or less—and Database.

Organizations can enter their taglines via an easy-to-complete entry form at http://www.surveymonkey.com/s/Taggies12

Leadership

2012-06-21T16:37:00.002-04:00

Watch this. It is good. Really good.

Links for 2012-05-28 [del.icio.us]

2012-05-29T00:00:00-07:00

Fon - Belgacom

A or B?

2012-05-09T09:16:00.000-04:00

I read the recent Wired Magazine article on A/B testing websites and like many of you, I wondered to myself if it was actually possible to embrace this sort of design philosophy.

After talking with my team, we've redoubled our efforts to design core Key Performance Indicators ("KPIs") in an attempt to actually start using A/B testing as a regular process for updating our site navigation, design choices and whatever else we want to change.

It's a disorienting thing, removing subjectivity from the design process. My background as a designer makes me one of those people who can look at a screen and make grand proclamations about where things should be and what they should say. It's something I'm determined to stop doing. I will be honest, it is hard to stop.

Either way, we've devised a series of "top level" KPIs designed to measure overall site effectiveness - and we've limited it to 5 measurements. Yes, of course we'll design secondary KPIs, but at this point, we plan to benchmark and establish baselines for just the most important things on a website. Here's a sample of the working list of questions we hope to answer:

1. Do people come back (return visits)
2. Do they make donations? (page views / total on site donations)
3. Do they stay once they visit? (time on site)
4. Do they take key actions designed to engage them in a deeper relationship? (page views / key actions)

We feel like we've got a good handle on how we will do this and I'm excited to get started. Some changes will be major, others we hope to test, like the font on the main navigation, are nominal. Either way, we'll learn a lot about what makes the site really tick and put ourselves in a position to improve it over time.

1-2-3 TEAM

2012-05-06T16:55:00.000-04:00

My older daughter is playing on a high school sports team and frankly, I'm surprised at how little focus there has been on the "team" as opposed to what seems to be a singular focus on individuals.

I know some of it is normal; lots of in-fighting, jealousy and misunderstandings between kids who are all eager to do well. However, the overall feeling I get so far from observing things is that the school and coaches have simply forgotten that they should be teaching "team first" concepts.

Most of these kids will end their sports careers in the next 2/3 years, especially the girls. I've been talking to more and more parents and am hearing that girls in particular drop off teams and for spring sports, rarely play out their senior season. I'm unsure if this is a generalization or a trend but it seems to be more true than false.

The chances of playing college level team sports is slim - which is of course why some players continually focus on their individual accomplishments; trying to make an impression, racking up individual accomplishments and focusing more on themselves than the team itself.

When my kids were little, we wanted them to play team sports to get important lessons, not because we thought they would earn a scholarship. They tried everything from soccer, to tennis, dance, and softball to find something they loved to play or do. We hoped the experience would teach them about themselves and give them the lessons from being on a team that will serve them for their entire lives.

When these kids get out into the workforce, how will they know how to be a team player? Do they even know the concept of sacrificing for the greater good or are they simply learning to be entitled, spoiled individual contributors?

Experts, Expertise and Execution

2012-05-04T12:05:00.000-04:00

I used to be an expert. I knew HTML. I was a Photoshop Master of the Universe. I learned how to configure an ISDN router (and it worked). I had time to think about SEO, about how the web worked, about file optimization and video CODECs. Remember when the best web designers and coders built pages that were less than 25k... less than 10k... I remember.

Stuff has gotten really complicated lately.

And even worse, I feel the Glaze. (the "Glaze" as Mark Bowden refers to it in his incredible book "Worm," is THAT LOOK you get when trying to explain something technical to someone non-technical). The Glaze I get is that non-committal, yea dude, keep talking sort of look when I get really excited about some new technology, idea or concept.

The problem is that we're in the land of "we don't actually know what will work and what will not work" when it comes to Internet marketing "stuff" and non-profit fundraising. Yes, we're still here some 10+ years later. No, we haven't figured it all out yet.

No, direct mail isn't dead, but it isn't the answer.

No, one more tweet from a celebrity isn't going to make a difference.

No, a TV campaign isn't the answer, it never really was. And you can't afford it anyways.

No, no, no.

The problem then, with experts, expertise and execution in the e-realm is that all of this stuff is still a black art. Why exactly does Instagram work better than Flickr? How come your Google ad helped you clear record revenue and mine did nothing? How come your site converts 20x better than mine? What, you mean Google Analytics is free? What is HTML? How do you say GIF? But I digress...

The answer lies in leveraging AND TRUSTING experts, and then letting them execute, fail, learn and finally #win.

I am sure of it.

Hacking Autism

2012-04-25T21:07:00.001-04:00

I have been working a lot on a passion project called "Hacking Autism" which has led me down some really interesting roads and led to some very cool conversations. I visited University of Michigan and saw demos of Microsoft Kinect games built for kids with autism. I've talked with game designers about gaming as therapy for autism. I've contemplated social games, social networking, touch technologies and more; all in relation to those on the spectrum.

This is an extremely exciting time for autism and technology. The explosion of iOS and mobile apps is literally the tip of the iceberg. Check out www.hackingautism.org for more and get ready to "hack autism." I'm trying to pull off a hackathon in June with the Random Hacks of Kindness folks, and am excited to see what sort of traction we'll get.

Are you a hacker? A game designer? A project manager? A parent or a child with autism, or perhaps someone on the spectrum yourself? Get involved at the RHoK site and learn more.

Links for 2012-04-02 [del.icio.us]

2012-04-03T00:00:00-07:00

KitchenAid 5-speed Hand Blender KHB2561 Onyx Black
KitchenAid 5-speed Hand Blender KHB2561 Onyx Black http://t.co/WbSZDBbg

Links for 2012-03-11 [del.icio.us]

2012-03-12T01:00:00-07:00

Secure Digital - Wikipedia, the free encyclopedia

Links for 2011-12-08 [del.icio.us]

2011-12-09T00:00:00-08:00

Kjong Safaris Uganda

Bronson Alcott and Fatherhood

2011-10-29T09:12:00.000-04:00

As a father of 2 girls, it strikes me that it is both the best of times and just the beginning for women in our world. I both revel in the opportunities they have that their ancestors did not while fearing for them at the same time. Since I don't have boys, I don't know if I'd feel differently with sons.

Last weekend, we spent last a few days in Concord, MA, mostly touring old battlefields, bridges and homes. What surprised me however, was learning more about the real story behind "Little Women" and Louisa May Alcott. Most interestingly for me was learning about her pops, Bronson Alcott. According to the stories, Bronson was quite a character. My favorite story was that he'd hang out near Orchard House (photos below) in the road with a bag of apples. As people would pass by, he's bend their ear to talk politics, education or whatever else was on his mind.

Bronson was a dreamer and a philosopher, and he clearly impacted his daughters in significant ways (learn more here...wow), as all dads do. On the various tours, we learned that the Alcott's were vegans (who knew - but I may be mis-remembering that), and even upgraded their houses with primitive versions of modern plumbing. When Bronson moved into Hillside, the dude literally cut the barn into 2 pieces and reattached them the main house. Bronson was buddies with Emerson and Hawthorne who all lived locally. When we visited Wayside/Hillside Inn (2nd photo below), we learned that Hawthorne (he lived there and actually changed the name of the house) would literally climb the hill behind his house to avoid getting stuck in a long conversation with Bronson. Too funny.

Meanwhile, Bronson's daughters most certainly must have seen him as quite a piece of work. From what I've read, he was not an easy guy to live with or deal with - his views on morality and truth were not typical for the time period. Nor were his views on education - all of which he clearly imparted on his daughters.

My own view of Bronson is much more idealistic... I felt a spiritual connection to the man while we toured his house and learned of his challenges, ideas and his family. For me, it was a reminder that the influence I have on my daughters cannot be simplified, dumbed-down or taken lightly. It was a good reminder of how the past influences the present and gives us opportunities to shape the future.

Orchard House... yes... that's where Louisa May Alcott lived

Wayside/Hillside Inn. Features a terribly designed tower in the back of the house that Hawthorne hated

This dude was a trip... and a great tour guide. He is a Hawthorne geek... in a good way!

Not Google Plus

2011-10-29T08:52:00.001-04:00

The quantity and quality of online video and video sites continues to skyrocket. This video is hysterical, and perhaps makes some good points to boot. Yes, of course I'm on Google+, you can find me here and chat me up, hangout with me or put me in various circles.

Beware, collegehumor.com is extremely addicting - be sure to also check out the Photoshop Rap as well the amazing Game of Thrones videos. Enjoy.

Links for 2011-10-28 [del.icio.us]

2011-10-29T00:00:00-07:00

Karamoja ! - Uganda's Land of Warrior Nomads

Links for 2011-10-17 [del.icio.us]

2011-10-18T00:00:00-07:00

Delitraiteur - Recherchez le point de vente le plus proche - Franchise

White Collar Doom

2011-10-02T15:37:00.003-04:00

Met some GREAT people last week at a conference and found myself in a very funny, non-linear conversation over beers. Topics included social media, marketing, work, culture, getting mugged and perhaps most importantly, what would happen if the power went out, and stayed out. For good.

Here's where "white collar doom" comes from: we lost power for more than a few days after Hurricane Irene in late 2011. During that time it did occur to me on more than one occasion that if the power had not come back on - I'd be pretty well doomed. In fact, if you are reading this blog, it's quite possible that you are just like me... essentially incapable of survival without power, credit cards and the internets.

Here's how I think about it; I'm an information worker who spends his days in front of a computer, tapping little plastic buttons. I've not done physical labor of any sort since high school (worked in a variety of places including a furniture store). I've never done construction of any sort.

I'm not much of a camper. In fact, just today I set up a new fire pit and had very little luck in actually starting a real fire. I even resorted to using a fire starter log and even with that... not much to show for it.

I have never needed to kill my food in order to survive. In fact, never killed anything myself that I have eaten I don't think. Maybe 30 days on Survivor is in order.

That's why today, in the comfort of my backyard I dug up a broken drainage pipe, headed to the hardware store and purchase some "PVC" pipe and something the guy called a "coupler." When I got home, with my very own hands I fixed a pipe situation. Epic!

If I can ever figure out how to start a fire, maybe there will be hope.

Doubtful, but maybe.

Links for 2011-09-23 [del.icio.us]

2011-09-24T00:00:00-07:00

Golf is Hard TV #82 - Tashua Knolls Update
Coach Dave chats it up with Bobby Brown, General Manager at Tashua Knolls in Trumbull, CT www.tashua
Golf is Hard TV #77 - Sunday Scramble
Introducing a new feature here on Golf is Hard TV... it's the sunday scramble where YOU get great de
Golf is Hard TV #81 - Getting Ready for Golf
It's time to get ready for golf! Coach Dave talks about why it's important to put the driver away an
Golf is Hard TV #80 - Trickery
Dave imitates the famous Tiger Wood commercial with less than stellar results. Distributed by Tubemo
Golf is Hard TV #84 - Warming Up For Golf
How should you warm up for golf? We asked John from www.getupandgofit.com how and he answered! Only
Golf is Hard TV #83 - Sunday Scramble - Masters
It's Masters Sunday and we are thrilled to present the 2nd Sunday Scramble for our Golf is Hard TV f
Golf is Hard TV #86 - Golf Workout
In this episode, John from http://getupandgofit.com takes Marc through a basic but effective workout
Golf is Hard TV #76 - Snow Putting
We couldn't wait - so we went out in the snow tried a short putting lesson. Only on Golf is Hard TV
Golf is Hard TV #78 - Sunday Scramble Heavy Putter
Be one of the 1st 10 people to answer these golf trivia questions and win a free Heavy Putter (you p
Golf is Hard TV #79 - Scramble Recap
We recap the first ever Sunday Scramble and tee up the next one, coming in April. Dave pitches Heavy

Finding Your Voice

2011-09-20T09:35:00.000-04:00

I work for an organization that in many ways, is all about helping those with autism find their voice both literally and figuratively. It is a subtle and huge task for all those with autism and is near impossible to quickly capture the essence of the challenge.

For those not on the spectrum, finding your voice is also a challenge and in some ways is why I have feel some connection to the autism world beyond my job. As a person, I am still looking and discovering my own voice. Understanding who I am, what I am capable of and searching for my own truth. The journey never ends.

Now, as a parent, I also need to let my kids find their voices as well. My wife told me that my daughter "needs to find her own voice" the other day and it stopped me cold. Each of us, even our kids are on our own journey to discover our voices, to find out who we are and to find some measure of satisfaction in this life.
Some, like those with disabilities and disorders have the deck stacked against them. Even so, they still must find their voice... whether that be literal or more like the rest of us, who must become self-aware and honest enough to even begin the journey. They say the first step is the hardest but how about the million other steps and million more mis-steps?

As I drove to work today, NPR did a story on Shel Silverstein, who like many artists found his voice through his art. His poems, funny, sad and poignant all reflect his voice. I had been thinking about this blog post for a while, and hearing his family talk about the process of putting a new book "Every Thing On It" touched me. The last poem, called "When I Am Gone" has a few lines in it that really struck a chord with me:

When I am gone
What will you do
Who will write and who will draw for you
Someone smarter, someone new
Someone better, maybe you

There is a man who has a voice and used it. I wonder when I'll find mine; and I wonder how my children will fare in finding theirs.

Make Stuff

2011-09-19T15:43:00.000-04:00

I wrote a blog piece for Autism Speaks today on Collaboration, technology and making things. Had an amazing time at Maker Faire to boot.

Index of Giving - Online Giving

2011-09-15T10:05:00.002-04:00

Just got this from Blackbaud... looks like online giving is up again. We are hanging on through this economy...

Great opportunity

2011-08-26T09:52:00.002-04:00

Looking for a terrific opportunity in the non-profit social marketing arena? Check job out!

That Sounds Right

2011-08-19T13:28:00.002-04:00

This sounds right. Hugh is on to something for sure. I used to blog a lot. Don't anymore. Should.

We'll see.

Turning Suppoters into Superstar Fundraisers

2011-08-16T13:23:00.000-04:00

I gave a short talk last week at a Blackbaud conference. Here are the slides presented with very little context. Sorry!

Turning Supporters into Superstar Fundraisers

View more presentations from msirkin

Blackbaud Indexes of Giving

2011-08-16T09:44:00.002-04:00

Good numbers to keep an eye on...

Mottos, sayings and credos

2011-05-21T07:26:00.002-04:00

I was lucky enough to be invited to attend a recent client event at Facebook HQ. Pretty cool. Facebook allowed several non-profits to be a part of a very special. "Hack" designed to come up with unique ways to accomplish our missions

This was my 2nd visit to "the book" and outside the awesome snacks and food, what I really loved were the various sayings posted on different walls.

I jotted a few down...

done is better than perfect
proceed and be bold
fail harder
move fast and break things

Not sure which is my favorite. I think I want my own posters for the office, and for my kids rooms.

20m/1t - Palatine Hill and How Time Flies

2011-05-15T19:07:00.000-04:00

I promised myself I'd start blogging again in 20 minute chunks with a singular focus for each post... here goes!

I had the amazing opportunity to visit Rome with my family a few weeks ago, and while visiting was a dream come true, I had an odd experience while we were there. Amidst the ruins, columns and amazing statues I began to feel displaced somehow from myself. I first felt it when we were standing under the Arch of Titus, reading from a tour book about how Jewish slaves were forced to build structure after structure in constructing the city. Aside from learning just now while writing this post that Romans Jews refuse to walk under it (oops "When in Rome"), I had an oddly disconnected/connected feeling to Rome.

I started to think about time. Some 2,000 years ago, ancient Romans most certainly felt as we do today, that our society and civilization could not and would not crumble. Yet it happened to them, as it has happened with other societies and people across time. I asked my kids to think about what New York City might be like 2,000 years from now, in the year 4011. It's impossible to even hazard a guess - but if you forced me to, I might suggest that it will probably look a bit like ancient Rome - in some sort of ruins, with a future people wondering what the heck happened.

As we moved on to Palatine Hill the feeling got more powerful. We ended up sitting for a while under a tree to rest in the center of the palace and again, my brain started working on the notion of time. I wondered who may have sat in that same spot (or close enough to it) 2,000 years ago. I wondered what they thought out on a beautiful day as they pondered their own life. I presume that none of us think about ourselves as "ancient" people from a past society's glory days, but perhaps that is just what we are. It's a maddening, silly thought.

That's where Caesar was burned, buried or something else. I can't remember and only have 20 minutes to write this post!

We ended up taking goofy photos where the throne used to be - the throne of anicent Rome, now a very flat, smooth rock on which modern day idiots from CT can take goofy photos. Will one day people stand where the White House used to be, raise their hands in the air and proclaim "I am not a crook" or some other silly, salacious or funny imitation? If history has any say in things, the chances are pretty good, right? I'm no historian, but this thing about everlasting societies hasn't held up so well so far, eh?

I feel insignificant in the face of powerful forces like the clock and the calendar and wonder what it means I ought to be spending my life doing. One thing I know I'll do more of is spending time with my amazing family.

Used to be a throne room for the world's first superpower. Now it's a place to take goofy photos and pretend to be an Emperor.

Apologies

2011-05-13T16:33:00.002-04:00

Dear Blog,

I miss you. I've neglected you, ignored you and worst of all, pretty much forgotten you.

We used to have such a good time, the two of us. I wrote stuff, and you acepted it. I used you to work stuff out, like a personal diary about different things that interested me, made me laugh, and made me think. I never cared if anyone actually read it, it was really just between you and me. And since you are a blog, it really was just for me.

Then that damn social media guy came 'round, and things changed. At first, it was OK, I still occasionally wrote here, but things heated up over on Facebook and the Twitter. I had to filter my thoughts more because over there, you write for others to react, not for yourself. It feels kinda opposite of what writing here used to be. Plus, its hard to wax poetic in 140 characters, eh?

So, I hope this means I am back. I have an idea of doing a series of blog posts called "20 minutes/1 thought" where I will give myself 20 timed minutes to talk about a single topic. Limiting the time makes this feel doable, sort of a blogging meditation. Slowing my life down to focus one a single topic is deliberate as well. Life with social media is fast, too fast. It doesn't leave time to dwell, reflect, or to think much.

I want that space in my head back, and I'm hoping you, dear blog will give me that opportunity.

Crap, it took me 23 minutes and counting to write this post... gotta go tweet some inanity now!

Finding Your Life Purpose

2011-03-23T22:05:00.000-04:00

It's been a while since I posted here...

I found a link to this article about finding my life purpose the other day and set up a blank Google doc to answer the question "“What is my true purpose in life?"

It's not an easy exercise to say the least. I'm 30 minutes in and have 56 things written down that range from "breathe" to "learn to enjoy the journey" and have no idea what it all means.

I'm trying hard not to focus on career, job stuff but to get outside my own head space and let ideas come to me. I've tried this in the past and had some success, but clearly, my desire to dig back into this means it's not yet resolved.

Anyone else tried this sort of exercise and had any good results? I realize I over-think everything and this is probably more of that.. but it is what it is!

I'm going to keep going until something clicks. #1 on the list right now is... finding a way to be honest with myself and let the answers come.

Getting Leverage

2010-01-18T14:50:00.000-05:00

I've been in blogging hibernation as I adjust to my new gig and am happy to be emerging finally, even if just for a bit.

I'm working on a new framework concept to help me organize all the different partners, vendors and volunteers and wanted to blog a little about how I plan to manage it all.

From an IT perspective, most folks start with an "infrastructure" and a basic architecture. I'm trying to figure out how to draw it, but I'm adding a few layers to this in order to both maximize my leverage. That said, I'm actually a marketing guy... so really, from a marketing perspective, I also need some sort of architecture.

First, I'm creating what I'm calling a "Marketecture," which essentially is a layer of marketing activities that should be plugged into both my technology infrastructure and my strategic planning. For example, how do we know who in our database is also a Twitter follower or Facebook fan? We don't. Or... who on our e-mail lists have which profiles and get which e-mail blasts? Right now, I have no idea and I'm starting to feel like a spammer. I'll need a robust set of marketing processes and to finalize this "marketecture" before we can really get going.

Second is what I'll awkwardly call a "Partnertecture," which of course is a fully leveraged and integrated set of partners, vendors and service providers. It's critical that everyone in our "stack" know each other and provide services throughout the entire marketing strategy. An example might be that I have pro-bono SEO person/volunteer who needs to interface with our digital agency, whom we're not directly paying for those types of services. Without leveraging partners across my strategies will create ineffective situations. I'll also be losing time and won't be able to easily untangle partners down the road.

I'll be noodling on these concepts a lot in the next few weeks as we turn up the heat on 2010 and lay down a path for rapid and dramatic growth over the next 3-5 years.

140 Characters Conference: Using Twitter to engage public health messaging - Marc Sirkin

2009-11-02T15:19:00.003-05:00

Here we go.... I start around 6:30, enjoy!

Talkin Social Media at #140conf

2009-10-30T12:47:00.003-04:00

I attended the #140 Conference in LA this past and did an interview with the Roger Smith Hotel (those guys are great), talking about non-profits and social media.

Marc Sirkin at the #140conf

2009-10-28T00:48:00.002-04:00

I'm in LA this week at the #140conf and will be speaking on a panel tomorrow morning at the Kodak Theater.. getting nervous!

Using twitter to engage Public Health Messaging

Participants:
Amy DeMaria (@AmyDeMaria) - Sr. Vice President of Communications, Cystic Fibrosis Foundation
Beverly Robertson (@marchofdimes) - National Director, Pregnancy & Newborn Health Education Center
Colleen Patterson (@colleenpattrson) - National Aboriginal Health Organization
Marc Sirkin - Chief Community Officer, Autism Speaks
Nedra Weinreich (@Nedra) - Founder, Weinreich Communications (moderator)