pinch of salt blog // mindsalt design + pr

mindsalt sponsors PJ Party @ 21c

arevlett — Mon, 07 Jun 2010 20:37:07 +0000

This year mindsalt is proud to be a key sponsor of the 5th annual PJ Party at 21c Museum Hotel. The annual fundraiser is held by our friends at ICAF and 21c Museum Hotel in support of several local non-profit arts organizations, and we’re happy to do what we can to support these groups. Beneficiaries this year include the Louisville Leopard Percussionists, the Art Program at Maryhurst, Louisville Youth Choir, River City Drum Corps, Lincoln Elementary Performing Arts School, and LVAA Children’s Art Classes.

The party is June 12, 2010. Things kick off at 7pm at with a family-friendly street celebration on 7th Street between Main and Market in downtown Louisville. Everyone will be wearing their favorite pajamas, so make sure you dress the part!

If you’re looking for something a bit more adventurous, be sure to stick around for the AfterParty at 21c. We hear they have some very interesting entertainment planned!

To donate to the fundraiser and receive a ticket to the summer’s best party, please visit www.pjpartyat21c.org. We hope to see you there!

mindsalt designers branch out and launch new product line

arevlett — Mon, 15 Mar 2010 13:33:02 +0000

We’re very excited to unveil the latest venture started by members of mindsalt – the modulR iPad Case and Accessory System. Debuting at SXSWi this week, the modulR system is a durable, ergonomic case for your iPad that is compatible with modulR accessories, including a wall mount, car mount, stand, strap and more.

modulR iPad kickstand

modulR iPad wallmount

Designer Mike Casto and Mindsalt strategist Josh Beatty are launching the company with help from the rest of team Mindsalt. The idea for modulR arose from the desire to see the iPad reach its full potential and truly become a “go anywhere, do anything” device.

You can learn more about modulR at www.modulRcase.com.

friday inspiration

bjohnson — Fri, 19 Feb 2010 19:24:42 +0000

We want to take a little time today to show you what drives us. Where we find our inspiration. What makes us run. We’ve put together a few short videos for your viewing pleasure. Enjoy!

Click here to view the embedded video.

welcome to a new year

arevlett — Mon, 04 Jan 2010 20:18:26 +0000

Welcome to 2010, everybody! We might not have flying cars or cities on the Moon just yet, but we’ve found a few other things worth looking forward to this year.

Finishing the new office
We’re still working on the new mindsalt office space, but we’re finally able to see the light at the end of the tunnel. (And you can be certain that it’s a beautiful, very well-designed light.) As 2010 progresses, the construction noise will fade and the dust will settle, and our home away from home will be ready for prime-time.

Expanded interactive capabilities
As the resident geek at mindsalt, I’m looking forward to our continued expansion into the interactive realm. We’ve got a couple ideas for iPhone and web applications in the pipeline, and we’re expanding our work in the social media realm as well. Gotta keep up with the times, you know.

Other predictions for 2010:

the long-awaited Apple Tablet is released; it’s almost as successful as the iPhone
the new University of Louisville downtown arena opens; the increased foot traffic downtown almost makes up for the horrendous automobile traffic the arena creates
e-books grow in popularity; I break down and buy a Kindle to avoid the headaches I get from reading on my iPhone

Stay tuned to the blog to hear how these predictions pan out. Happy new year!

new office part 2

mcasto — Mon, 23 Nov 2009 01:09:05 +0000

and the front door is up. next step – kitchenette cabinets.

new office

bjohnson — Wed, 18 Nov 2009 20:45:38 +0000

It's not an office until the pinball machine arrives.

it’s official… we’ve moved!

arevlett — Wed, 04 Nov 2009 19:35:53 +0000

We’ve moved! After a week of packing and hauling boxes, we’ve settled into our new space at 1205 East Washington St., Suite 108. Please make a note of our new address. You can download our vcard to automatically update your address book.

The dust is still settling, but we’re all excited about our new digs. So excited, in fact, that we made a little movie about our move. It features an extended jam session a minute or so in, so kick back and enjoy.

new interactive project for 21c Museum Hotel

arevlett — Wed, 21 Oct 2009 18:11:36 +0000

Mindsalt just wrapped up a fun interactive project for 21c Museum Hotel. 21c asked us to create an interesting teaser page for their soon-to-be-launched online Museum Shop. The goal for the teaser page was to show people a sample of the products that will be offered for sale, and to create a memorable experience that people will want to share with their friends. We also wanted to give users a small taste of the overall 21c experience. To do so, we took our inspiration from a popular piece of interactive art found in 21c’s lobby. ‘Text Rain’ (shown below) allows viewers to catch virtual falling letters that are projected onto a screen. For our project, we created a web page in which products fall across the screen. You catch the products with your mouse, then letters fall down the screen to spell the title of the product. All in all, it’s a fun distraction that should keep people interested in the upcoming launch of the full e-commerce store.

21c Museum Hotel Shop teaser page

Text Rain (1999) Camille Utterback & Romy Achituv

Click here to see the teaser page for yourself.

mindsalt hits the big screen

arevlett — Tue, 20 Oct 2009 14:25:40 +0000

A long-time mindsalt client has a new feature film coming out on the big screen across America this holiday season. Hart/Lunsford Pictures, an independent film financing and production company, is releasing ‘Me and Orson Welles’ on November 25. The film, which was directed by Richard Linklater and stars Zac Efron, Claire Danes, and Christian McKay, debuted at the Toronto Film Festival earlier this year to audience acclaim. The critics loved it as well, with Roger Ebert calling it “one of the best movies about the theater I’ve ever seen.”

The national opening of the film marks an exciting first for mindsalt – the logo we designed for Hart/Lunsford Pictures will be shown in the opening credits of the film, where it will be seen by millions. (Look ma, we’re famous!)

For more information on the film, please visit the Hart/Lunsford Pictures website.

construction progress on the new office space

arevlett — Wed, 14 Oct 2009 20:30:36 +0000

Mike's pleased with the progress the drywall guys have made

Tall, tall ceilings and lots of natural light

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