Ministry Marketing Solutions by Pam Perry, PR Coach

My Digital Life Grows Up: Social Media for Social Good

noreply@blogger.com (Pam Perry, PR Coach) — Thu, 24 May 2012 22:46:00 +0000

Everyone has a story. Some folks live theirs privately...some live them out loud.

Andria Hall, my friend, my mentor, my client, my sister ... was the most authentic person I knew and lived it out loud.

She walked her talk. She loved God, her family and her work. Her book: The Walk at Work.

She was a "PK" and a best-selling author of several Christian books. And she had a two-decade career in TV and was an Emmy award winner and former CNN anchor. She is gone now. She is in heaven.

We lost her to breast cancer in 2009.

She is the reason for my passion for ministry marketing. She listened to my vision about this company in 1998. She actually didn't become a client years later after her book came out. God's timing. Andria died at 51 three years ago.

I am turning 52 on Saturday, May 26. I miss her so much.

That's why I am doing the RACE FOR THE CURE in her honor and two other close friends who died from breast cancer.

If you would love to help me honor them and raise money for this cause, see my page at FirstGiving.

==> Just go here: http://www.firstgiving.com/fundraiser/pamperry/pamperrysfundraisingpage#

I have blogged this, tweeted it, pinned it, youtubbing and facebooked it. Social Media, to me, is for social good. My mission is to market the message. What an awesome time we live in with the technology and social media. Won't you help?

See www.PamPerry.org too and join www.ChocolatePagesNetwork.com!

Pinterest Meets About.me with Posterous, Tumblr & Blogtalk plus Twitter & MORE

noreply@blogger.com (Pam Perry, PR Coach) — Sun, 13 May 2012 01:09:00 +0000

Source: about.me via Pam on Pinterest

See video at www.PamPerryPRCoach.com too and join www.launchlikeasuperstar.com!

27 Ways to Increase Engagement on Your Facebook Page

noreply@blogger.com (Pam Perry, PR Coach) — Wed, 02 May 2012 16:17:00 +0000

Sharing is what makes social media SOCIAL. And most people don’t really understand if they should share and participate in Facebook. And the "Like Pages" are really confusing to most.

What type of messages? Who should they friend? Should you try the push approach, broadcasting on Twitter to engage on Facebook?

Or how about what should you "brand” on Facebook? And how do should that look?

See this powerpoint on how to increase your interaction on Facebook.

27 ways to increase engagement on your facebook page

View more presentations from Social media marketing for non-profits - John Haydon

See www.PamPerryPR.com too and join www.perrywilliamson.com/join!

Infographics to Replace Press Releases?

noreply@blogger.com (Pam Perry, PR Coach) — Sun, 15 Apr 2012 04:19:00 +0000

Who would of thought Facebook would be a popular for brands as it is today? Who would of imagined Myspace dead? Did you think that Twitter thingy was just a fade?

Did you know that Youtube would be bought by Google or that Facebook would buy Instagram for 1 BILLION dollars? OMG! WTH!

What is the next big thing?

But FIRST:

Are you blogging yet?

Do you have a Smart phone?

Do you own your own URL yet at least?

Do you have the right apps to help your biz?

Do you have an email manager for your database?

And no, your "contacts" are NOT your database that you can send marketing messages to...that is called SPAM!

So, much to learn, that's why I am passionate about sharing as much as you can handle so you CAN get a handle on everything. My new company does weekly webinars and we have a Mastermind group.

Word of advice: Watch the social media trends and come to every webinar that we put on. That's how you stay ahead of the curve.

9 Digital Marketing Trends for 2012

View more presentations from Slideshare

See www.PerryWilliamson.com and click the FREE webinar link and join www.ChocolatePagesNetwork.com for free. Learn to connect and extend your brand.

Comment: What do you hate most about social media?

16 Social Media Mistakes to AVOID

noreply@blogger.com (Pam Perry, PR Coach) — Mon, 02 Apr 2012 22:33:00 +0000

Got a product, book, service, program or event?

Want to get exposure?

Well, The game has changed. It’s not business as usual. Why? Because of the Information Super Highway or better known at the Internet!

But the real game changer has been the POWER of the social media.

Most people do business with people that they know, like and TRUST…and before we had to network to meet/greet people in person…at events, conferences, Chamber of Commerce meetings…etc.

It’s ALL about RELATIONSHIPS!

We still network that way…because everyone knows the best form of advertising is “word of mouth!”

When someone knows of you – they can do business with you or refer business to you!

SO, the more people know and reach out to on a regular – you can BRAND WHO you are, WHAT you do – and eventually turn contacts into contracts – or at the very least a customer…or influence someone to “buy into” whatever you’re marketing or selling!

Whether it’s a book, business, service, product, ministry or idea.

So, to be a Social Media Superstar, DON'T make these 16 Social Media Mistakes!

And sign up for the FREE webinar by Perry + Williamson.

Register for this free webinar: www.PerryWilliamson.com/webinar

Ten Tips on How to become a Guru

noreply@blogger.com (Pam Perry, PR Coach) — Wed, 14 Mar 2012 17:21:00 +0000

I do a national radio segment on Social Media Marketing every Monday on the SGN The Light with Ace Alexander. And on Fridays in Detroit with Angelo Henderson on WCHB. Both of these guys call me a "GURU."

Kinda weird. I think it's a compliment.

But honestly, when I hear people call me a "guru," I kinda cringe. Why?

Because I thought of a "guru" as some person sitting on a mountain somewhere - detached from people - and thinking they hold the "holy grail." You know, the type of person that can't relate to people because they think they are better than everyone.

OMG! I am not that.

I know my mission is to serve, to be a marketing help, to be a solution-finder - so I can't be on top of mountain - I have to be in the trenches.

So, I started thinking, what is a GURU anyway? Why do people say that about me?

According to the dictionary a guru is: A teacher and guide. A trusted counselor and adviser; a mentor. A recognized leader in their field. An acknowledged and influential advocate.

Well, I have been at this thing for a loooooooooong time. So, I see, I do qualify. That's a good thing. Here's a recent magazine feature that said I was marketing/PR guru.

Thank you DIVINE MAGAZINE!

How can YOU be a guru?

1. Pick your niche. Stay focused.

2. Build a tribe by caring about others and providing valuable resources and information.

3. Become the “go –to” person for your subject.

4. Associate with other “thought leaders” of your industry.

5. Create a brand that matters, makes a difference and is easily recognizable.

6. Engage your audience, tribe or niche market by listening and helping.

7. Properly package, brand and position yourself in the marketplace.

8. Promote your expertise and partner with the right “Inner Circles.”

9. Read at least 100 books in your niche over a 3 or 4 year period.

10. Speak at conferences and regularly attend your "trade" shows.

And finally and most important, BLOG!

This is where you show people you know what you know. This is the hub of your content.

How much content do you create on your topic? (Gurus provide content daily – it’s just in them). They do it via ebooks, webinars, social media, blogs, videos....endlessly!

If someone has called you a GURU, good! Ask them why…and work more on that to STAY a guru and become a guru to MORE people. That's also how to become a Thought Leader. (More on that latter).

Got questions about branding, public relations, book publishing, marketing or social media? Post them here. Here to serve.

P.S. Oh, and see this list ===> SXSWi listed me #18 in the Top PR Influencers.

So, Want to shine YOUR light?

See this free webinar here: www.LaunchLikeAsuperstar.com too

and if you're ready, join our Inner Circle Mastermind group

Marketing the TRUE Message: Kim Jordan on Kickstarter

noreply@blogger.com (Pam Perry, PR Coach) — Thu, 01 Mar 2012 19:22:00 +0000

Watch is video of Award winning artist Kim Jordan.
She has just launched her Kickstarter Campaign.

What is kickstarter?

It is what every Christian artist should know about. It is "crowdfunding" but it is also good for building buzz and creating anticipation for your project.

This is PR 2.0 at it's finest. Take note and learn
how to spread your message of HOPE!

See http://www.kickstarter.com/projects/1481095124/kim-jordan-uncommon
for more details.

Sistasense Power Circle: Telesummit for webentrepreneurs

noreply@blogger.com (Pam Perry, PR Coach) — Sat, 25 Feb 2012 19:48:00 +0000

It's your time, your turn!

Get your Social Media Swag on!

See Launch Like a Superstar too
and join my Inner Circle Mastermind group !

Check out my sista' friends:

Host / Speaker LaShanda Henry

==> Hear us all: http://www.sistasense.com/sistasense-power-circle-telesummit-for-web-entrepreneurs/

Get your Social Media Swag on!

HOW Come I Can't Sell More Books, Or Make Money Online....Or Get Folks to Follow me on Twitter...Or plan a Launch?

noreply@blogger.com (Pam Perry, PR Coach) — Tue, 21 Feb 2012 15:51:00 +0000

See This NEW Training video,

... reveals 5 avoidable mistakes almost everyone makes when it comes to their book, information product or program:

http://www.LaunchLikeASuperstar.com/

Please leave a comment on the page, you could win one of the 3 review copies we're giving away next week!

Unlocking the superstar in you,
Pam Perry and Ramon Williamson

THERE ARE NO EXCUSES!

Follow the "influencers" says, Lamar Tyler.

TIME TO MAKE IT HAPPEN! The Gatekeepers are gone.

Time to Launch Like a Superstar!

Official Whitney Houston Funeral Program

noreply@blogger.com (Pam Perry, PR Coach) — Fri, 17 Feb 2012 21:34:00 +0000

Whitney Houston's Official Funeral Program

View more documents from Pam Perry

See tribute video: Click Here

Visit msnbc.com for breaking news, world news, and news about the economy

See www.PRCoach.com too and join www.ChocolatePagesNetwork.com!

Whitney Houston - Yes Jesus Loves Me

noreply@blogger.com (Pam Perry, PR Coach) — Sun, 12 Feb 2012 04:45:00 +0000

Tribute to Whitney Houston.
We will miss this angel voice here on earth.
Superstars need super prayer.
Pray for her family.

WHAT WAS YOUR FAVORITE WHITNEY HOUSTON SONG?

Social Media PR explained: Pam Perry at WSU

noreply@blogger.com (Pam Perry, PR Coach) — Thu, 09 Feb 2012 06:36:00 +0000

Visit our website for featured authors!

Social Media Week 2012

noreply@blogger.com (Pam Perry, PR Coach) — Wed, 08 Feb 2012 05:38:00 +0000

Get free webinar at www.PerryWilliamson.com too!

The Story of Gospel Jazz artist, Kim Jordan, "Oh Happy Day"

noreply@blogger.com (Pam Perry, PR Coach) — Wed, 01 Feb 2012 23:15:00 +0000

Some people express love through words, touch, deeds, time or material gifts. But for some artists, such as Kim Jordan, love is expressed through her music. It’s electric and the epitome of passion. The keyboard is an extension of who she is – since she was five years old.

Jordan has an impressive body of work. Not only is she a top-flight pianist, she is a producer, arranger, songwriter, composer, vocalist, engineer and vocal coach.

Oh Happy Day by Kim Jordan (mp3)

Click to hear the new "Oh Happy Day" from the upcoming CD, "Uncommon" this year!

She has worked with Dru Hill, Taj Mahal, the Fantasy Band and many others. She has played alongside Roberta Flack, Vanessa Williams and Stevie Wonder. Jordan spent 12 years touring as arranger/musical director for Gil Scott-Heron.

In 1996, Jordan’s publishing company, Kimberlyn Music, received the prestigious ASCAP Music Award for writing and producing one of the top ten songs on Billboard’s charts, “We Must Be In Love.” The group Pure Soul recorded it. Artists such as Diane Reeves, Billy Childs, Kevin Eubanks, and Gerry Gonzales also perform her music.

"I am a funky keyboard artist, " says Jordan. "I'm a combination of gospel, with a Latin feel, some blues, even classical - a conglomeration of many tings."

Jordan, a native of Detroit, is a graduate of Howard University’s School of Fine Arts. Her talent, she says, is a family trait. "I was playing in a church since I was 5, in my daddy's church. My mother was a music teacher and she inspired me, pushed me. The other part was God-given; I would hear something and I could play it immediately. Other people would have to study it."

Her father, Rev. Dr. Joseph R. Jordan, is the President of the Council of Baptist Pastors, and pastor of Corinthian Baptist Church in Hamtramck. “Growing up in the church birthed my passion – and God has given the me vision for the type of music I’m to create.”

Her music is a mixture of original gospel music and secular jazz arrangements — she’s particularly noted for a jazz arrangement of the theme to “The Andy Griffith Show.” “The music that comes out of me is so eclectic and so all-over-the-place at times,” she said. “But it’s all who I am.”

Neither her jazz playing nor her gospel playing comes from the standard repertoires for the genre, Jordan said. “God has given me something so unique. Sometimes when I’m playing, I can’t sit down – I even get excited.” She plays all of her original music with fervor, compassion and confidence.

Jordan is, without a doubt, a refreshing and new jazz voice of the twenty-first century.

Like what you hear? Please let her know on her Facebook page: Kim FaceBook
or leave a comment here! God bless......... OH Happy Day is HOT!

Brand NEW: Oh Happy Day by Kim Jordan

Ministry Marketing Solutions clients over the years

noreply@blogger.com (Pam Perry, PR Coach) — Mon, 30 Jan 2012 02:56:00 +0000

"I want to be on the New York Times best-seller list. I know everyone is going to want my book. It's anointed." I hear stuff like this from new authors all the time. Strangely, those who have been in the game for a while don't say such statements. They've learned.

Even the authors who have a track record with three or four books published (not just printed), don't expect to be the next New York Times celebrity.

Everyone who is anyone wants their book on a national talk show, cover a magazine or CNN.

I just smile when I hear the comment and pray, "LAWD, why me?"

I specialize in the Christian market because I believe in the message of the Gospel, a message of HOPE.

That's my mission - to market that message to as many people as possible.

So I run across tons of Christian authors. I encourage many to write their books. I even mentor and coach some through the self-publishing process. I always tell aspiring authors to write what God tells them - not what's popular.

This is where it gets sticky. Even though God may give you a word to write and the book is published, it doesn't necessarily mean that you're going to be the next TD Jakes or Joyce Meyer.

The book may be anointed but it still has to be sold through the world system - which is business. I try to tell authors "do not despise small beginnings." Every business has cycles. Start up is phase 1 - and the most expensive.

Books are business. People pay money for books and when money is exchanged, there are expectations. People buy what they are motivated to buy - not necessarily what is "best" for them but what they desire.

Advertising, marketing, publicity create desire.
THAT'S WHAT MAKES A BEST SELLER ==> A lot of sales!

Now, if an author were to print books and give them away - that's another thing. No marketing is needed. But most want to make some sales and make a profit.

And it seems like some new authors even dream of being "rich and famous" and having people hunt them down for an autograph. Even Christians want to be a celebrity - some even a SUPERSTAR! Sigh.

But it take a well thought-out marketing plan, an accurate assessment of the target market, a good grasp of social media tools and a great deal of knowledge about how books are sold.

You don't just learn that by being on your knees in prayer - thought a good book is birthed in prayer. The sales cycle is sustained and elevated by marketing skills, literary knowledge and promotion experience.

To really make a mountain of books move - you have to be smart and sharp. Getting information from a PR coach or literary PR professional or a writing conference is key.

Ministry marketing pioneer, social media marketing expert and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of "Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry."

For a free MP3 of "What Every Author Should Know," go to http://www.PamPerryPR.com. She's also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show on Blogtalkradio. She offers free help at her blogsite: http://www.MinistryMarketingSolutions.com with her monthly Ezine and teleclasses.

Article Source: http://EzineArticles.com/4163381

How to Create and Submit Press Release Online

noreply@blogger.com (Pam Perry, PR Coach) — Sat, 21 Jan 2012 07:36:00 +0000

See www.ministrymarketingsolutions.com for free mp3 and ebook

Check out my about.me profile!

Hosting an Event? Items to Include in the Promo Pieces before doing that "Eblast"

noreply@blogger.com (Pam Perry, PR Coach) — Mon, 16 Jan 2012 03:20:00 +0000

I highly recommend doing a "signature" event at least once a year to Brand yourself.

I have friends that do this and have become "experts" and even "famous" doing these events. Hajj Flemings does the Brand Camp. Dr. Stacia Pierce (pictured left) does the Women's Success Conference. And Venus Mason Theus does the Anointed Pen Conference.

It's good to create an event. It cements your target audience and positions you as a "thought leader."

However it take years of diligence. And a commitment to be consistent. Success does not happen over night!!!

When promoting your event, there are certain things you MUST to include in your marketing materials. Use the below list as a checklist. Make sure nothing goes out without these items - nothing - not even a napkin! (smile)

Whether you are doing flyers, postcards, eblasts, press releases, event-invites or Facebook events - you need to make sure you include the following items:

WHO: Host of the event
WHAT: Name of the event
WHEN: Date of the event (with the DAY of the week and the actual DATE)
WHERE: Location (with a map, cross streets and directions)
and always provide: phone number, website, email address and your social media identities

Finally, spell check, proof read and edit the piece! Triple check everything!!
Make sure names and numbers are correct. Tip: Call the number and check it.

Now, this may seem very simple. But trust me, I have been around enough to see flyers, press releases or eblasts come to me with no event date or phone number or address. (example below)

Don't do this:

WHY?

Because the person doing the planning is too close to the event to really remember share all the details. They assume everyone knows the name of the event or where they are located. And really, they are too busy planning and doing a million other things - they make errors.

So, it's best to have a check list and hand it off to someone to double-check your materials.

See www.PamPerryPRCoach.com too and join www.ChocolatePagesNetwork.com!

12 Ways to Excel in 2012 [Plus Audio Interview with Marc & Pam Perry]

noreply@blogger.com (Pam Perry, PR Coach) — Sun, 01 Jan 2012 14:00:00 +0000

Are you willing to make some resolutions, say some affirmations, change your conversations, create new habits, make a few attitude adjustments and instill some disciplines to make 2012 your best year yet?

It’s prime time to stir up your gift. Shake off the disappointments of the past. Restore your hope! It is not too late for you – no matter how old you are or what “mess” you have been through.

You do not have to settle for the mediocre. It is time to take your dreams off the shelf. God does not abort dreams.

This is your year. Get a fresh vision. Dare to step in, step up and step out of your comfort zone to walk in your destiny.

Here are 12 powerful “P’s” to put you on the path to your divine purpose:

#1. Be Prayerful. This is where it all starts. What you have talked with God about and what He has downloaded to your spirit, are the blueprints to achieve all your dreams and goals.

2. Be Passionate. Get your fire back. So what that things didn’t work out as planned in the past. Keep pressing in – never give up. Winners never quit and quitters never win. Stay excited – this is your life and you are the architect.

3. Be Prepared. If you want to start a business, write a book, or change careers – do some research. Consult with those who have been where you want to go. Preparation is never lost time. Get prepared for an opportunity that hasn’t happened yet.

4. Be Peaceful. Get rid of all strife in your life. Prosperity never flourishes in confusion. De-junk, de-clutter to create a life of balance and order. Peace always produces creativity – and creative ideas can be turned into income.

5. Be Persistent. This is a must. Sheer, dogged persistence is what leads to success. No matter what happens – stay the course. Stay focused and be consistent with your brand, your plans and your beliefs.

6. Be Positive. This is the key to keeping hope in your heart. And hope is what makes our dreams take flight. In order to excel in 2012, hope has to be rekindled and refueled every day. High hopes will help you persevere.

7. Be Prompt. You can’t expect to do more, be more or have more in life if you are always late. Time is money. Manage your time – and you will have more money. It’s a matter of respect. Keeping on top of your schedule and adding “air” to your calendar everyday – will attract more fun and favor to your life.

8. Be Playful. Yes, have fun! Give the “kid” in your permission to be silly. Enjoy your life and make “play” dates with friends on a regular basis. When you have fun, you are living a full life that God intended you to live.

9. Be Persuaded. Don’t back up or back down. Be fully persuaded, confident that everything that God promised you is going to come to pass.

10. Be Patient. Know that everything is in divine order. Patience is the virtue that is developed over time. And the more wisdom you gain in your life, the more patient you become.

11. Be Productive. You can wish and want to improve your life – but you have to WORK to produce the results you desire. Keep a prioritized “to do” list so that you are effective and efficient. Get stuff done.

12. Be Progressive. Read, read, read. Surround yourself with inspiration. Put up a vision board, listen to motivational CDs and ignite your creativity by going to conferences or webinars. Staying on the cutting edge is winners do. 2012 is your year to do really well!

Stand in your power. Dream big. Stay inspired. Nurture your spirit. Feed your soul. Keep your goals in front of you to get results and remember to keep things in perspective. Refuse to worry. And know as long as you are here, breathing, living and have GOD in your life – there is hope.

May the God of hope fill you with all joy and peace as you trust in him, so that you may overflow with hope by the power of the Holy Spirit. Roman 15:13

Go to the next level, we can help: www.perrywilliamson.com

Listen to interview with Pam Perry PR Coach on Blog Talk Radio

Get YOUR Tweet ON! 20 Game-Changing Twitter Chats

noreply@blogger.com (Pam Perry, PR Coach) — Thu, 22 Dec 2011 05:12:00 +0000

Now 2011 will probably go down as the year of social media marketing mania! Really, even Charlie Sheen was #winning on Twitter.
But serious, businesses have shifted their advertising dollars from traditional media to social channels up to 50 percent...and it's growing!

The power of the media is now in the audience's hands. It's all about INFLUENCE.

People can "be the media" and start a revolution ON Twitter....at the very least get a Tweet Chat going. What is a Tweet Chat? Well, if you don't know, it's how to have real-time SMS conversation with your audience with a transcript after the "show" or chat. Fast-paced, fun and highly-viral.

Read the Diverse Business blog (http://www.diversebusiness.blogspot.com) and see the video of how Tweet-Chat Queen, Melinda Emerson has made model work for her business - and garner her tons of media exposure and Twitter FAME.

Want a seminar on how to use Social Media more effectively? Visit www.PerryWilliamson.com. We can help you with online webinars and/or personal consulting.

Amplify’d from socialmediatoday.com

Have you ever participated in a Twitter chat? If yes, then you already know how valuable they are. If you haven’t, then hopefully this post can provide some insights into what they offer and why you should get involved with one.

Twitter chats are one of the most underutilized, untapped resources in social media. This year saw the creation of some fantastic new chats and huge growth in others. As their popularity continues to grow, so does the value they offer to participants. Before we start talking individual chats, let's step back and discuss a few of the awesome benefits of joining a twitter chat.

Increase Your Network
If nothing else, twitter chats are a killer way of meeting fantastic new people. Fantastic new people who share similar interests to yourself. Fantastic new people who love nothing more than to chat about being an English teacher in Asia (yes, there’s a chat for that #AsiaELT). If 2011 was the year chats took flight, 2012 will be the year individuals and businesses begin leveraging chats for sales leads and increasing conversions.

Establishing Brand Expertise
There has been A LOT of talk about personal branding over the past few years. A great way to springboard your personal brand and begin establishing yourself as a leader in your industry is by participating in twitter chats. Sharing all of your industry expertise during these chats builds brand equity and credibility. Stick with these chats for a few months and you might find yourself speaking at your industriesnext big expo.
Now that we’ve qualified a few of the benefits of twitter chats its time to get involved. Each chat has its own personality and core group of participants. I’d suggest spending a week trying a new chat each day. Think of it like buying a new car. There are going to be chats similar in theme and topic so take the time to see which feels best to you. Here are 20 chats full of value and great people.
Monday
1. Us Guys Chat - 3:00pm ET - #usguyschat - If you’re active in the social media space on twitter I have no doubt you’ve already engaged with someone in the Us Guys community. The chat is only a small part of this vibrant group. I’ve made a handful of really special friendships with the Us Guys crew.
2. Marketer Monday Chat - 8:00pm ET - #mmchat - Talented group of marketing minds. Chat typically has a featured guest.
3. Money Chat - 8:00pm ET - #moneychat - Awesome place to get financial advice. Have a question about paying off debt or which investment platform to use, check this chat out.
4. Speaker Chat - 9:00pm ET - #speakchat - Discuss everything from learning principals to creating awesome PowerPoint presentations.
5. Social Chat - 9:00pm ET - #socialchat - One of the featured social media chats. Great way to start the week off.
Tuesday
6. Influence Chat - 12:00pm ET - #influencechat - One of my personal favorites. This chat is Moderated by Alan Berkson and Fred McClimans (two of the smartest guys I know). Everything from disruptive technology to klout’s algorithm are discussed.
7. Leadership Chat - 8:00pm ET - #leadershipchat - Like the name suggests, this chat touches on leadership tips, tricks, best practices and so much more.

8. Small Business Chat - 8:00pm ET - #smbiz - This hashtag is used for both the small business chat on Tuesday nights and a very popular reference to all things small business.
9. LinkedIn Chat - 8:00pm ET - #linkedinchat - If you want to learn how to really leverage LinkedIn and grow your business spend an hour in this chat. You’ll learn tons of “secret” features.
10. Get Real Chat - 9:00pm ET - #getrealchat - One of the most popular chats on twitter. Led by the amazing Pam Moore, this chat attracts the likes of fortune 500 companies to participate. Word on the street is Walgreens will be the featured guest this coming week.
11. Customer Service Chat - 9:00pm ET - #custserv - Similar to the small business hashtag above, the customer service hashtag serves for both the chat and customer service mentions on twitter. You can find fantastic case studies of social media used for customer service.
12. Social Media Manners - 10:00pm ET - #smmanners - Another great chat around social media best practices, social good and the latest trends in social media.
Wednesday
13. Klout Chat - 11:00am ET - #kloutchat (only first Wednesday of every month) - Looking to learn more about social influence and Klout’s ever-changing business model, check this chat out.
14. Small Business Chat - 8:00pm ET - #smallbizchat - Another featured small business chat with a strong community.
15. Business Chat - 8:00pm ET - #bizchat - A good resource for finding quality business articles. The chat has had some cool featured guests in the past.
Thursday
16. Harvard Business Review Chat - 1:00pm ET - #HBRChat - This chat is hosted by the editors of the HBR Magazine. Chats typically center around recent articles published on the website. Some very smart people run in this circle.
17. Empire Avenue Chat - 7:00pm ET - #eavchat - This chat was originally started by the founders of the stock exchange style social network. It has evolved into mainstream discussions around social media, influence, and more.
18. Business to Business Chat - 8:00pm ET - #b2bchat - Chat covers how social media can best be used in the business to business sector. You will find very informative and helpful posts shared by the members of this chat.
Friday
19. Pinterest Chat - 10:00pm ET - #pinchat - Pinterest, so hot right now. Pinterest.
Sunday
20. Blog Chat - 9:00pm ET - #blogchat - Cream of the crop. Week over week the most popular Twitter chat. Started and moderated by Mack Collier, the chat covers all the things you and your business need in order to create a successful blog. The last Sunday of every month is “open mic night,” where the community picks that weeks topic.

Resources
Things tend to move pretty quickly during a twitter chat and it’s easy to miss handfuls of comments at a time. Tweetchat is a very cool tool that allows you to see all updates in real-time. It also “smart-pauses” while you scroll down the stream, insuring you don’t miss anything

20 Game-Changing Twitter Chats
Read more at socialmediatoday.com

See this Amp at http://amplify.com/u/a1l2sp

Christmas Video from Pam Perry..... Thank you #grateful

noreply@blogger.com (Pam Perry, PR Coach) — Tue, 20 Dec 2011 19:55:00 +0000

Pam Perry Christmas Message #socialmediaswag

Thank you for reading our emails, watching our videos, following our tweets and commenting on our blogs...

Stay connected...some exciting things coming up!

Thank you to all our clients over the years ~

10 Tips to Help You Sell More Books

noreply@blogger.com (Pam Perry, PR Coach) — Sat, 03 Dec 2011 07:20:00 +0000

It takes more than just great writing to sell books. Matter of fact...most authors would argue that is only about 10 to 20 percent of what makes their books sell. It's the marketing that sells the book....not the write. Being strategic is key. Following these 10 tips will steer you in the right direction. www.perrywilliamson.com

Amplify’d from myblogalicious.beblogalicious.com

How to publish and promote a book

If you talk to any author, they will tell you that writing their book was the easy part – compared to marketing it and getting folks to buy it!

You can go to any bookstore and get a book on how to publish your book or do a Google search on book publishing. (I recommend Dan Poynter’s Self-Publishing Manual – he’s been called the guru of self-publishing). You can even get a good editor to help you with your rough manuscript. If you really don’t want to do that much work and want to get your book out fast, you can go to “iuniverse.com” or “lulu.com” and have books produced as you needed. This is called Print-On-Demand (POD) – great for first time authors; they take your word document and turn it into a book. Kinkos is even in the book producing game.

The production of a book is now pretty common. That’s why we see so many people doing books.

But are the books selling? After the books are back from the printer/publisher – the real work begins. It’s time to promote and sell your book. You have just opened up a business. Like any new business, you need a business plan plus extensive knowledge of the field you’re in and good advisors. A standard statistic you need to know according to book industry sources: there are over 150,000 new books published every year. And typically we see the same roster of authors on the New York Times Best-Seller’s list.

As a book publicist for over ten years in the Christian literary field, I see what flys and what fizzles. Before you embark on this costly venture (prepare to spend at least $2,500 up to $10,000 for editing, production and promotion), I would like to share with you what I’ve learned on what makes a best-seller:

1. Title – is it griping, interesting? Would one know what it’s about without reading anything else?

2. Cover – people do judge a book by its cover. Make sure it has enough punch to stand out on the shelves among the thousands of other books. Is it clean, neat and crisp – yet interesting? Hire a professional!

3. Endorsements – what others say about you is key. Who these people are is even more important. Pull together the “best words from the best people.” It will pre-sell your book before you even open your mouth.

4. Writer’s credentials – do you have anything else with your byline? Do you blog? Do you have an audience that actually likes what you write?

5. Knowledge of the Market the book will reach – and the author’s reputation in that market. The author must create a market for himself by really addressing the needs of that market, knowing that market and communicating the right message to that market.

6. Timing – in relation to other events going on in the world/society. Are there movies, songs or talk shows that are bringing up the subject you have discussed in your book? Do you read the newspaper regularly and respond with Opinion Editorials when they are discussing “your” platform/topic?

7. Advertising – targeting the right message to the right media at the right time. Facebook ads work too. Do it Consistently!

8. Media coverage – publicity. The frosting on the cake. Getting on radio, TV and in newspapers and magazine and Ezines. Consistently (with advertising too).

9. Distribution – If you want to be a best-seller you have to have your book available. Make sure you sign up with a distributor or wholesaler so it is accessible to bookstores. (Amazon is not national distribution…it is a website) Best-sellers are sold in real bookstores and they only order from distributors or wholesales. (See Sally Stuart’s Christian Writers Market Guide for distributors to approach. Note: You must have a press kit and solid marketing plan for them to consider you).

10. Word of Mouth – The best advertising. The more “buzz” you have about your book the better. How do you get people talking about your book? By engaging in their culture and creating messages in their media. Social media!!!
Be relentless in your goal to be a “best-seller” – and it will happen if you commit to the publicity process and pray for favor.

Pam Perry is a ministry marketing pioneer and expert in the African American Christian market. Her public relations and advertising career spans over two decades. She spent the first ten years working in ad agencies and secular media. She has dedicated the past ten to ministry marketing. Her company, Ministry Marketing Solutions Inc., has a roster of some of the most well known Christian publishers and African American Christian authors in the industry.

For more information, go to http://www.pamperrypr.com
Read more at myblogalicious.beblogalicious.com

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How to Get What You Want! (Video)

noreply@blogger.com (Pam Perry, PR Coach) — Sat, 26 Nov 2011 21:13:00 +0000

Get FREE ecourse here: Perry + Williamson

Do you have a message you want to share with the world?

Do you know you have a unique purpose that involves helping others?

Are you ready to finally get out there, and do all the things you’ve been
dreaming about?

If you answered ‘yes’ to any of these questions, we can help.

Perry + Williamson clients are individual, business, faith-based, corporate, and culturally-diverse thought leaders who change the world.

Whether you want to launch your book, hone your message, or
monetize your content, we’ll help you accomplish more in less time
so you’re free to do what you do best.

Our services include:

thought leadership development
book marketing
strategic social media management
culturally-diverse marketing
ministry marketing
digital public relations
agency services

If you’re a new or emerging author or thought leader,
join our new Inner Circle Mastermind .

If you’re ready to launch your book, go big, or want agency
services, schedule an Initial Strategy Session.

- Pam Perry & Ramon Williamson, Co-Founders

www.perrywilliamson.com

Some of our FABULOUS CLIENTS....

SEE VIDEO INTERVIEW OF PAM PERRY | Click Here!

Is Cross-Cultural an Industry Breakthrough or Threat to Ethnic Shops?

noreply@blogger.com (Pam Perry, PR Coach) — Sat, 19 Nov 2011 15:29:00 +0000

Perry + Williamson Agency is a multi-cultural thought-leadership development agency. Interested in a free strategy session? http://www.perrywilliamson.com/workwithus.html

Amplify’d from adage.com

Ken Muench

NEW YORK (AdAge.com) -- One of the latest buzz words to enter the marketing lexicon is "cross-cultural." It paints an idealistic picture of a color-blind society, one in which consumers' similarities outweigh their differences regardless of ethnic groups. Whereas multicultural means multiple executions -- often from multiple shops -- wouldn't it be simpler to find one truth that reaches across culture?

It's a valid question, but critics at multicultural agencies and ethnic shops are quick to point out that the question -- and the concept -- seems to be coming from general-market agencies moving into their territory.

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This past year there were two significant account shifts that involved ethnic shops losing portions of accounts to general-market agencies. Home Depot moved its $37 million U.S. Hispanic account to Richards/Lerma, a unit created by Home Depot's general-market shop Richards Group, from incumbent Vidal Partnership. And Burger King shifted its Hispanic and African-American accounts from LatinWorks and Uniworld Group, respectively, to its general-market partner CP&B.

WPP Group has created OgilvyCulture, a new "cross-cultural strategic-service practice." Last year, DraftFCB's Ken Muench, senior VP-director of multicultural strategic planning, penned a "Cross-Cultural Manifesto" for Ad Age.

Pepper Miller, president of the Hunter-Miller Group, an African-American-focused market and research consulting firm, said cross-cultural as a concept is not entirely wrong, but general-market agencies are using it as an opportunity to move into space occupied by multicultural shops.

"The people who are focused on ethnic segments are left out of the translation of this code as well as the opportunity to compete for mainstream business," she said. "Cross-cultural is not getting us to the place of understanding the differences between these cultures. It still stands for one message to reach all people and then cultural insights are getting lost."

Unsurprisingly, proponents of cross-cultural marketing at general-market agencies say it's a completely different topic from ethnic marketing -- and that ethnic shops won't necessarily get cut out from the system. Mr. Muench, who joined DraftFCB from Grupo Gallegos, said all general-market campaigns should be created from a multicultural perspective. The demographics of the U.S. simply demand it. Once the creative for general-market effort is completed, the Hispanic and African-American creative is then executed.

Most "general-market agencies create advertising from a white, middle-class perspective and that is less relevant today than it ever was in the past," Mr. Muench said. "Creating general-market campaigns from a multicultural perspective doesn't mean we don't do Hispanic or African-American advertising on top of it. It means we have to create elements within that campaign that precisely target those other consumers."

Multicultural viewpoints "need to be part of the people and need to be part of the mainstream," Mr. Muench said. "Cross-cultural marketing is about creating better general-market advertising."

As hard of a time that ethnic shops might have believing that line of thinking, some of Mr. Muench's clients are also skeptical. "Clients have to buy into it, and frankly not all clients do," he said. "A lot of clients see the light and see their consumer base has changed and want to start tapping into this."

Alejandro Ruelas, managing partner at LatinWorks, said this is just a different version of the same game that's been going on for years. "General-market agencies are seeing an opportunity for revenue and revenue growth in this space and trying to get in and play, whether it be through acquiring a multicultural shop or creating a dedicated unit within the agency," Mr. Ruelas said.

In the case of Burger King, Mr. Ruelas again said the situation was one his agency has dealt with in the past. He said certain general-market agencies that have good relationships with clients will tend to get opportunistic and say they can deliver the Hispanic market. "They promise a more unified message and dangle the carrot of efficiencies in front of them," Mr. Ruelas said. "Certain clients are going to go with that seductive offer and others, those more embedded in the Hispanic marketplace, will see those agencies are not set up to deliver the marketplace the way agencies like ours can."

Mr. Ruelas said he will be watching to see what Crispin does with Burger King's Hispanic business. "If a general-market agency can put a model in place and deliver against a target that we claim is our territory, then we need to come away with a lesson learned from that."

Pete Lerma, head of Richards/Lerma, said Richards/Lerma started on the basis that the agency could create an operation that would allow its clients' marketing to more accurately reflect the evolving U.S. culture. Richards/Lerma is the Hispanic AOR for Metro PCS, Advanced Auto Parts and Chrysler's Ram trucks among others.

Mr. Lerma said cross-cultural doesn't signify the extinction for ethnic shops. In fact, he said traditional multicultural agencies should view "this evolution in the market" as an opportunity to work alongside their general-market counterparts and "positively influence" brands.

"We are providing insights, from Hispanic perspective and concepting creative work and ideas that connect brands and people," Mr. Lerma said. "Those ideas supersede language and culture. The greatest common denominators between these brands and customers are what we are finding. And it seems to me that the traditional multicultural agency should see that as a huge opportunity. We can influence the general-market work in a way that makes it a greater reflection of the more multicultural society we live in."

That line of thought was on display from marketers at the Association of National Advertisers' Multicultural Marketing & Diversity Conference in November. Pam El, VP-marketing at State Farm, the country's largest auto insurer said that business is the bottom line and that marketers want help -- rather than agency infighting -- from various sources. "I need to know that Agency X has my back and they can't have my back if they are at it with each other," she said, adding "There is enough business for everybody," so "do your part, bring your best stuff to the table and it will work out for you."

Is Cross-Cultural an Industry Breakthrough or Threat to Ethnic Shops?

While Some Praise Concept of a Unified Message, Others Argue General-Market Agencies Are Using it to Move in on Others' Turf
Read more at adage.com

See this Amp at http://amplify.com/u/a1ikly

Ready to Step Up Your Game in 2012

noreply@blogger.com (Pam Perry, PR Coach) — Thu, 17 Nov 2011 16:46:00 +0000

7 Steps to get your DREAMS fulfilled in 2012

Commit. Make a decision to follow your dreams that the Lord put in your heart no matter what others say. Know with absolute certainty that you will see the vision come to pass because you’re determined and God showed you. Psalm 37:5
Be Prudent. Don’t make decisions before knowing all the facts. Work smart and you won’t have to work hard. Prov. 27:12
Be Prepared. Don’t wait until there is an emergency or a deadline before you get moving on project. Successful people plan ahead. Haste makes waste. Prov. 21:31
Be focused. Get clear on what you want and don’t get distracted. If something doesn’t put you closer to your goal, drop it. Clarity is power. Prov. 29:18
Be diligent. Finish what you start. Remember the end of thing is better than the beginning. If it worth starting –finish it! Prov. 13:4
Be Teachable. Don’t refuse good advice and accept instruction. Get all the help you can. All successful people had mentors and role models. Get in a Mastermind Group if you can. Prov. 13:18
Be persistent. Be relentless. Tackle every task that God puts before you and expect a blessing. Quitters never win and winners never quit. Press toward the mark. DREAM BIG! Prov. 24:10

The number one reason most people don’t achieve their dreams is that they don’t have clarity and they listen to the wrong folks.

There is power in focus and visualizing what you want, confessing what you want and doing what you know to do! But ...you must have an accountability partner or a coach to keep you on track/

GET a Dream Team, Mastermind Group or a Coach. If you've been trying to "make it work" without the right advice and accountability partner, TRY something different in 2012. It will make ALL THE DIFFERENCE.

Check us on on Facebook: Perry + Williamson, helping you LEAD the way.

Write your vision, make it plain and keep the momentum no matter how hard it gets – with God, all things are possible.

It's TIME: 11-11-11 Debuting www.Believely.com and THE CALL #believeDetroit

noreply@blogger.com (Pam Perry, PR Coach) — Thu, 10 Nov 2011 23:23:00 +0000

Friday, 11-11-11

... people all over America are
gathering in stadiums to pray, fast
and hope in God for the next
generation, our cities and economic
future.

Join Pam Perry and Ramon Williamson
for a business and professional
prayer telegathering at 11:11 EST.

Get the number:

http://www.believely.com/detroit

From Ford Field in Detroit to the
Rose Bowl in Pasadena, people are
taking a stand and drawing a line in
the sand.

As a person in the marketplace, our
"stadium," one of the greatest
platforms for good in our generation,
is social media.

One tweet, one Facebook post, can
make a difference.

That's why we're mobilizing 10,000
people in the marketplace to pray and
use social media as a force for good.

Consider what happened in New York,
154 years ago:

Churches were shrinking, thousands
were disillusioned with "organized
religion."

Then, a handful of business people
started praying. Within a few
months, there was a great revival
with thousands and thousands of
people transformed across the nation.

Now imagine what could happen today
using social media... think of the
tens of thousands or hundreds of
thousands that could be encouraged...

Join us for a special telegathering
on Friday, November 11th at 11:11am
to 12 Noon Eastern time.

* why pray as a business person or
professional;

* 3 keys to hearing God
in your business and career;

* practical prayer for business and
professional breakthrough;

Get the number:
http://www.believely.com/detroit

Then, at 12 Noon after our conference
call, Pam will be live on the radio WCHB
in Detroit. The LIVE call-in (313)
298-1200 #believeDETROIT

Share this with everyone you know...

See you Friday, 11/11/11 at 11:11am EST!

Please share this with everyone
you know...in your social media circles!!!

Blessings

Pam & Ramon

www.perrywilliamson.com

P.S. If you're in the Detroit area,
register and participate in the THE
CALL at Ford Field. Details:
http://thecalldetroit2011.eventbrite.com/

Follow us on Twitter: www.twitter.com/believely