MinOnline :: Media Industry Newsletter

Digital Boxscores: A Mixed March With Traffic Winners...And ‘Hot’ Tomatoes

Fri, 25 May 2012 16:48:13 EDT

Generally March traffic online enjoys a natural bounce back from the shorter and down-trending February. But the self-reported min’s digital boxscores metrics among magazine brands in March shows a much more mixed picture of incremental gains and losses for many sites. Nevertheless, seasonality will...

Guest Commentary, by GfK MRI President/CEO Kathi Love: NewMagazine Audience Metrics Offer Something For Everyone

Fri, 25 May 2012 16:48:13 EDT

For many years, leading magazine publishers and media agencies have been advocating a shift from circulation rate-based guarantees and their attendant cost-per-thousand metric to more relevant measures of accountability and return on investment. With the development of vastly improved print audience and...

‘Family Circle’ Is On A Newsstand Rebound

Fri, 25 May 2012 16:48:13 EDT

The single-copy differentials have not been good for FC in recent Audit Bureau of Circulations reporting periods: -13.3% in second-half 2011; -16.2%, first-half 2011; and -15.6%,second-half 2010. (Its rivals--led by Woman’s Day --have also been down.) But editor-in-chief (since September 2005) Linda...

‘Outside’s’ TV Network To Air On Comcast

Fri, 25 May 2012 16:48:13 EDT

Effective in June, the two-year-old Outside Television will be carried on Comcast’s Xfinity digital tv service that goes to many of the company’s 24 million subscribers. The initial rollout will go to those who receive the Xfinity...

‘Us Weekly’s’ Hot Bodies Get The Sunscreen

Fri, 25 May 2012 16:48:13 EDT

The pre-Memorial Day weekend release (June 4, 2012, issue date) has been an Us Weekly franchise for nearly a decade (began under 2003-2009 editor-in-chief Janice Min) as the flesh is in season with the onset of summer. Makes it ironic, therefore, that sun-care products had not been in the issue’s...

Memories Of ‘M,’ ‘Manhattan, Inc.’...

Fri, 25 May 2012 16:48:13 EDT

News that Fairchild Fashion Media president/ceo (since January 2010) Gina Sanders will relaunch the men’s-fashion M in September after a 20-year hiatus wakes up--as they say at Notre Dame--the echoes. From 1983-1992, the 200,000-circulation M complemented W during the Capital Cities era at Fairchild...

MIN’S WEEKLY BOXSCORES (week of May 28, 2012)

Fri, 25 May 2012 16:48:13 EDT

MIN’S WEEKLY BOXSCORES (week of May 28, 2012) Issue Date 2012 Ad Pages Issue Date 2011 Ad Pages % of Diff. YTD 2012 YTD 2011 % of Diff. AMERICAN PROFILE 5/27 6.77 5/29 8.82 -23.24 195.46 203.64 -4.02 BLOOMBERG BUSINESSWEEK 5/28 27.00 5/30 32.83 -17.76 613.10 556.96 y 10.08 CONGRESSIONAL QUARTERLY 5/28...

Inside B2b: A March Medical Ad-Page ‘Check-Up’

Fri, 25 May 2012 16:48:13 EDT

Below are charts for the top 10 health-care publishers and infectious disease titles for March from Kantar Media. Also check out our story on Dermatology from last week’s issue. Top 10 Health-Care Publishers on estimated ad revenue for YTD March (2012/2011/2010) Publisher March 2012 % March 2011 % March...

What’s Your Digital Age?

Fri, 25 May 2012 16:48:14 EDT

This is my 40th year at work where I began as a broadcast journalist, but for the past 31 years I have made a living in public relations and marketing communications at eight tech-related companies in the Boston area. Early in my tech career, during a six-year period, I had to bounce back from three layoffs...

Bill Wackermann Isn’t Done Flipping His Script

Fri, 25 May 2012 16:48:14 EDT

As we reported last week, the Glamour executive vp/publishing director (since May 2004) went “extracurricular” with his writing his semi-autobiographical Flip the Script on achieving business success. That Wackermann has “caught the bug” comes from his telling min that he now has a fiction book in...