MinOnline :: Media Industry Newsletter

Weeklies'/Biweeklies' First-Half Ad Pages Are An Ugly Status Quo

Mon, 29 Jun 2009 0:00:00 EDT

No surprise that the respective -23.98%/-32.70% differentials through June are little changed from the -26.24%/-29.26% through March, because key advertising categories for the newsweeklies and business magazines--automotive, corporate/financial, and technology--remain in the tank. "Help" will come...

April 2009 Versus March 2009 Boxscores: April 'Cruel' (No Fool), But 'Allure'/'Parade'/'Vibe' Are Hits

Mon, 29 Jun 2009 0:00:00 EDT

Cruel may be too harsh a term, but April certainly is tough on many consumer Web destinations. Traffic tends to draw back from March gains as users fly from their desktops into spring. In the case of SCHOLASTIC.COM, for instance (-17.53% page views, -10.48% unique visitors versus March 2009), students and...

Mark Edmiston Plans an Active Retirement

Mon, 29 Jun 2009 0:00:00 EDT

The AdMedia Partners managing director (since 1998) ends 37 years in executive suites when he steps down tomorrow (June 30). "This 'new phase' means that I will consult for AdMedia, serve on Bonnier Corp.'s advisory board, and hopefully do more after my summer break ends on Labor Day," he says...

Frank Lalli Says That 'Purpose Driven Connection' Is Off To A Promising Start

Mon, 29 Jun 2009 0:00:00 EDT

The editorial director, who successfully launched Everyday with Rachael Ray for Reader's Digest Association in November 2005, tells min that the first two issues of Pastor Rick Warren's quarterly Purpose Driven Connection have been well-received. "This is a Christian magazine full of journalism and...

Ex-'Cooking Light' Publisher Chris Allen Is At Bonnier Corp.

Mon, 29 Jun 2009 0:00:00 EDT

He started last Wednesday (June 24) in the new capacity as vp/group publishing and corporate sales for Bonnier's travel/lifestyle/corporate units (Caribbean Travel & Life/Garden Design/Islands/Spa, etc.). "It's refreshing to be at a...

For Magazines, Age Isn't The Problem; It's Immediacy

Mon, 29 Jun 2009 0:00:00 EDT

By Ed Papazian A recent article in Advertising Age had some pretty disconcerting things to say about magazines, citing among other things the rising median age of the medium's readers. According to the reporter's analysis, the median age of the U.S. adult population rose 1.3 years to 45.2 between 2004 and...

'American Legacy' Continues Post-Forbes Media, LLC

Mon, 29 Jun 2009 0:00:00 EDT

History/culture quarterly for African-Americans was supported by then-Forbes Inc. from its 1994 launch through 2007, when it and the Forbes-owned (since 1983) American Heritage were casualties of the corporate restructuring following Elevation Partners' near-50% investment (undisclosed sum) in August 2006...

'Essence' Music Festival Is A July 4th Tradition...

Mon, 29 Jun 2009 0:00:00 EDT

Event this July 3-5 weekend in New Orleans is Essence's 15th (begun in 1995 to mark the monthly's 25th anniversary), and the fifth under president Michelle Ebanks. Although such artists as Beyoncé/Anita Baker/Al Green/Lionel Richie/Robin Thicke are the big draws in the Superdome--with the program...

'Traditional Home's' July Ad Pages Get An Update

Mon, 29 Jun 2009 0:00:00 EDT

They, too, are down, but TH's July and year-to-date differentials are better than the...

'Golf Digest' Challenge Can Be Seen On The Fourth Of July

Mon, 29 Jun 2009 0:00:00 EDT

Celebrity event--with plenty of emotion--was to air on the final day of the U.S. Open...