MIT Sloan Management Review

Are Habits More Powerful Than Decisions? Marketers Hope So.

Leslie Brokaw — Thu, 17 May 2012 03:32:39 +0000

The science of how we develop habits is used by companies both to mold consumer preference and to shape company culture. Details from Charles Duhigg, author of "The Power of Habit."

Sustainability Poll Results: Organization, Collaboration and Trends

Nina Kruschwitz — Tue, 15 May 2012 19:01:24 +0000

Last month we conducted a brief poll to help us think about some of the questions we are considering for this year’s sustainability research, both the survey and interviews. The polls closed last week, and we’ve got some charts depicting reader responses below. Question:Where did sustainability initiatives begin in your organization? Our first question was [...]

The Four Organizational Factors That Built Kimberly-Clark’s Remarkable Sustainability Goals

MIT Sloan Management Review — Tue, 15 May 2012 16:03:18 +0000

Peggy Ward, director of the Enterprise Sustainability Strategy Team at Kimberly-Clark Corporation As director of the Enterprise Sustainability Strategy Team at Kimberly-Clark Corporation, Peggy Ward helps to oversee a company with a long and impressive history. The consumer packaged goods company is 140 years old, and today has 57,000 employees in 36 countries. Every day, [...]

To Be More Productive, Limit Interruptions

Leslie Brokaw — Fri, 11 May 2012 15:12:09 +0000

Allowing yourself to be interrupted all the time reduces your effectiveness as much as an all-nighter, says Boston University’s Marshall Van Alstyne. The solution is to batch your time on task and step away from the social media.

The Perils of Social Coupon Campaigns

MIT Sloan Management Review — Thu, 10 May 2012 15:12:32 +0000

Although most customers buy social coupons for a specific purpose, there may be some opportunities to broaden the relationship. Social coupons have become a popular form of marketing promotion. On any given day, scores of businesses such as restaurants, car washes and dry cleaners pitch coupon discounts through Internet sites such as Groupon and LivingSocial [...]

Self-Awareness: A Key to Better Leadership

Leslie Brokaw — Mon, 07 May 2012 17:33:52 +0000

Self-awareness is crucial for evolving and finding coping strategies for weaknesses. An excerpt from "How To Become a Better Leader." Image: PepsiCo CEO Indra Nooyi.

Sustainability Interactive Tool: Dashboard

MIT Sloan Management Review — Thu, 03 May 2012 18:21:11 +0000

Sustainability Dashboard Who's Making A Business Case? Industry Company Size Profitability Sustainability Benefits Who's Making A Profit? Industry Company Size Business Case Business Model Change [User Guide] Knowledge Partner MIT Sloan Management Review's 2011 Sustainability & Innovation Global Survey and Research Project was conducted in collaboration with The Boston Consulting Group. Get MIT [...]

Sustainability Interactive Tool: User Guide

MIT Sloan Management Review — Thu, 03 May 2012 18:21:02 +0000

Sustainability Interactive Tool: Business Case – Industry

MIT Sloan Management Review — Thu, 03 May 2012 18:20:53 +0000

Sustainability Interactive Tool: Profitability – Industry

MIT Sloan Management Review — Thu, 03 May 2012 18:20:43 +0000

Sustainability Interactive Tool: Profitability – Size

MIT Sloan Management Review — Thu, 03 May 2012 18:20:22 +0000

Sustainability Interactive Tool: Business Case – Size

MIT Sloan Management Review — Thu, 03 May 2012 18:20:16 +0000

Sustainability Interactive Tool: Profitability – Business Case

MIT Sloan Management Review — Thu, 03 May 2012 18:20:07 +0000

Sustainability Interactive Tool: Business Case – Profitability

MIT Sloan Management Review — Thu, 03 May 2012 18:19:55 +0000

Sustainability Interactive Tool: Profitability – Business Model Change

MIT Sloan Management Review — Thu, 03 May 2012 18:19:39 +0000

Sustainability Interactive Tool: Business Case – Benefits

MIT Sloan Management Review — Thu, 03 May 2012 18:19:00 +0000

New: Interactive Exploration of Top Trends in Sustainability and Profitability

Nina Kruschwitz — Thu, 03 May 2012 18:16:14 +0000

MIT SMR's new Sustainability Study Interactive Exploration tool lets users explores the major trends in sustainability commitment and profitability with interactive charts. Users also can create customized views of the data that can be saved and shared.

How to Identify World-Changing Innovation

Leslie Brokaw — Wed, 02 May 2012 16:34:33 +0000

Anyone trying to figure out which kinds of innovation are most worth paying attention to has to come up with ways to, as Wired magazine puts it, “size up ideas and separate the truly world-changing from the merely interesting.” Here are seven things to look for.

Why A Little Pessimism Is a Good Thing

Leslie Brokaw — Mon, 30 Apr 2012 02:16:03 +0000

Researchers are now looking at the values of pessimism as well as optimism, and the uses of “strategic optimism and pessimism.” Even naturally sunny personalities can take advantage of dark moods and instincts to plan for the worst.

Big Data Lessons at MIT

David Kiron — Thu, 26 Apr 2012 16:05:32 +0000

David Kiron, executive editor of MIT SMR's Innovation Hubs, attended "Big Data: Making Complex Things Simpler," a two-day seminar taught by MIT's Erik Brynjolfsson and Sandy Pentland. Kiron shares insights from the course, including how cheap flows of data enable faster experimentation and the privacy implications of Big Data.