Mixpo Videoblog

Salim Hemdani joins Mixpo as Vice President of Software Development

2013-04-30T15:00:09+00:00

Mixpo is thrilled to welcome Salim Hemdani on board as Mixpo’s Vice President of Software Development. Salim brings over 15 years of experience in software development, digital marketing, and platform strategy to the team.

Discovery Communications Partners with FreeWheel and Mixpo to Drive Video Ad Innovation on Mobile

2013-04-11T15:03:24+00:00

Today Mixpo and FreeWheel, in collaboration with Discovery Communications, are pleased to announce the first campaign to deliver VPAID 2.0-enabled video ads in a premium desktop and mobile environment.

Infographic: Local TV Stations in Top 10 DMA’s Use Online Advertising to Drive Tune-In

2013-04-08T22:46:58+00:00

Mixpo surveyed local stations from the top 10 DMA's across the country to better understand how the TV industry uses online advertising to drive tune-in.

TUNED IN: 2013 Tune-In Advertising Report

2013-04-04T22:56:25+00:00

Mixpo survey gains insights into how local TV stations across the country are using online advertising to drive tune-in. Online video advertising is a major component of their online tune-in campaigns.

Mixpo Announces Three New Hires to the New York Based Sales Team

2013-03-14T17:35:38+00:00

Mixpo is pleased to announce three new hires to the New York based sales team to support continued growth.

TV Ads and Online Ads are Better Together

2013-03-06T19:40:16+00:00

The combination of digital advertising and television commercials is particularly potent according to a recent report by the IAB and Nielsen research.

Online Video Ads Outperform TV Ads on All Effectiveness Metrics

2013-03-04T17:39:04+00:00

According to a recent IAB Online Video Study conducted by the Nielsen Company, online video ads are higher impact than TV ads on all effectiveness metrics, including general recall, brand recall, message recall and ad likeability.

Mixpo named a winner in IAB Digital Video Rising Stars competition

2013-02-25T19:18:08+00:00

Mixpo is proud to be recognized as a winner in the first-ever IAB Digital Video Rising Star competition for the Filmstrip and Ad Control Bar formats. The ad formats were selected from over dozens of entries as one of the best in-stream, interactive d

Mixpo Does the Harlem Shake

2013-02-22T23:12:53+00:00

With a company that loves to dress up as much as Mixpo, the Harlem Shake was hard to pass up. Words cannot do it justice, enjoy the video, Mixpo-style.

Forbes Names Mixpo One of America’s Most Promising Companies

2013-02-06T14:22:11+00:00

We are excited to announce that Mixpo has been listed as No. 39 on Forbes annual ranking of America’s Most Promising Companies – a list of one hundred privately held, high-growth companies with bright futures.