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	<title>MixRank Blog</title>
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	<link>http://blog.mixrank.com</link>
	<description>Cutting edge strategies for rapidly scaling B2B sales</description>
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		<title>Data management platforms, and how they approach their mobile strategies</title>
		<link>http://blog.mixrank.com/data-management-platforms-and-how-they-approach-their-mobile-strategies/</link>
		<pubDate>Wed, 26 Jul 2017 22:13:00 +0000</pubDate>
		<dc:creator><![CDATA[mixrank]]></dc:creator>
				<category><![CDATA[MixRank]]></category>

		<guid isPermaLink="false">http://blog.mixrank.com/?p=263</guid>
		<description><![CDATA[By William Liu In the fast-changing world of digital media and advertising, &#8220;mobile&#8221; is amongst the most common themes that gets talked about. When it comes to data management platforms (DMPs), this is no exception. From very early on, MixRank has been helping DMPs with their mobile strategy, from competitive analysis to publisher development, and [&#8230;]]]></description>
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		<title>Why Mobile Marketers Should Focus Acquisition Efforts in the First Month of Launching a New Free Game</title>
		<link>http://blog.mixrank.com/why-mobile-marketers-should-focus-acquisition-efforts-in-the-first-month-of-launching-a-new-free-game/</link>
		<comments>http://blog.mixrank.com/why-mobile-marketers-should-focus-acquisition-efforts-in-the-first-month-of-launching-a-new-free-game/#comments</comments>
		<pubDate>Wed, 14 Aug 2013 22:17:34 +0000</pubDate>
		<dc:creator><![CDATA[mixrank]]></dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[Android Developers]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Game Developers]]></category>
		<category><![CDATA[Google Play Store]]></category>
		<category><![CDATA[Mobile App Rankings]]></category>
		<category><![CDATA[Mobile Apps]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://blog.mixrank.com/?p=237</guid>
		<description><![CDATA[By Jana Fung and Scott Kamino Although it may seem intuitive to invest resources in the games that have been struggling in the Play Store since inception, new data from MixRank suggests that focusing marketing efforts on new games will give mobile apps the highest probability of reaching the top charts. In this study, we [&#8230;]]]></description>
		<wfw:commentRss>http://blog.mixrank.com/why-mobile-marketers-should-focus-acquisition-efforts-in-the-first-month-of-launching-a-new-free-game/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Unveiling the MixRank Mobile App Directory for Google Play</title>
		<link>http://blog.mixrank.com/unveiling-the-mixrank-mobile-app-directory-for-google-play/</link>
		<pubDate>Tue, 06 Aug 2013 19:53:50 +0000</pubDate>
		<dc:creator><![CDATA[mixrank]]></dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Product News]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[Android Developers]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Game Developers]]></category>
		<category><![CDATA[Google Play Store]]></category>
		<category><![CDATA[Mobile Apps]]></category>

		<guid isPermaLink="false">http://blog.mixrank.com/?p=235</guid>
		<description><![CDATA[At MixRank, we’re making changes to include even more relevant data for your digital advertising competitive intelligence needs. As we expand our data set into the mobile landscape, we’ve made some recent updates to the database that maps web advertisers, publisher domains and apps back to parent company profiles. Our latest features include two brand [&#8230;]]]></description>
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		<title>Android Developers: Stop Making Casual Games</title>
		<link>http://blog.mixrank.com/android-developers-stop-making-casual-games/</link>
		<comments>http://blog.mixrank.com/android-developers-stop-making-casual-games/#comments</comments>
		<pubDate>Tue, 30 Jul 2013 23:14:53 +0000</pubDate>
		<dc:creator><![CDATA[mixrank]]></dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Android Apps]]></category>
		<category><![CDATA[Android Developers]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Game Developers]]></category>
		<category><![CDATA[Google Play Store]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://blog.mixrank.com/?p=230</guid>
		<description><![CDATA[By Jana Fung and Max Isenberg Though Casual games have an easier time reaching the top charts, they stay there for much shorter periods of time and reach a smaller audience than Arcade &#38; Action games. After looking at the Google Play Top Charts over a 6 month period, we found that while 35% of [&#8230;]]]></description>
		<wfw:commentRss>http://blog.mixrank.com/android-developers-stop-making-casual-games/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Seven Smart Standards for Google Shopping</title>
		<link>http://blog.mixrank.com/seven-smart-standards-for-google-shopping/</link>
		<pubDate>Thu, 23 May 2013 21:21:45 +0000</pubDate>
		<dc:creator><![CDATA[Guest Blogger]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Guest Posts]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Google Shopping]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Product Listing Ads (PLAs)]]></category>

		<guid isPermaLink="false">http://blog.mixrank.com/?p=225</guid>
		<description><![CDATA[This is a guest post by Jacques van der Wilt, the founder of WordWatch and DataFeedWatch. Google Shopping replaced the free Google Product Search in October 2012. If you look at a Product Listing Ad (PLA), you immediately see why this ad-type is much more powerful. Results from various agencies shows that these picture-ads outperform [&#8230;]]]></description>
		</item>
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		<title>The Top Three Examples of Internet Growth Hacking</title>
		<link>http://blog.mixrank.com/the-top-three-examples-of-internet-growth-hacking/</link>
		<comments>http://blog.mixrank.com/the-top-three-examples-of-internet-growth-hacking/#comments</comments>
		<pubDate>Fri, 10 May 2013 23:34:42 +0000</pubDate>
		<dc:creator><![CDATA[mixrank]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Growth Hackers Conference]]></category>
		<category><![CDATA[Growth Hacking]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.mixrank.com/?p=223</guid>
		<description><![CDATA[Last week, I attended the Growth Hackers Conference in San Francisco. The Keynote speaker, Keith Rabois of Khosla Ventures, gave an interesting presentation about Growth vs. Growth Hacking, providing three incredible examples of growth hacking. Here’s my version summarizing his awesome presentation. Growth and growth hacking should not be confused with one another, as they [&#8230;]]]></description>
		<wfw:commentRss>http://blog.mixrank.com/the-top-three-examples-of-internet-growth-hacking/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Product Listing Ads: The Power of Segmentation</title>
		<link>http://blog.mixrank.com/product-listing-ads-the-power-of-segmentation/</link>
		<comments>http://blog.mixrank.com/product-listing-ads-the-power-of-segmentation/#comments</comments>
		<pubDate>Thu, 02 May 2013 16:27:45 +0000</pubDate>
		<dc:creator><![CDATA[Guest Blogger]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Guest Posts]]></category>
		<category><![CDATA[Bidding Optimization]]></category>
		<category><![CDATA[Campaign Segmentation]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Product Listing Ads (PLAs)]]></category>
		<category><![CDATA[Search Engine Marketing (SEM)]]></category>
		<category><![CDATA[Targeting]]></category>

		<guid isPermaLink="false">http://blog.mixrank.com/?p=221</guid>
		<description><![CDATA[This is a guest post by James Kelly, Senior SEM Analyst of National Positions. Product Listing Ads have grown immensely in popularity over the last year and many articles have been written detailing the importance of getting them live. At this point the real question is how to maximize exposure and profitability for your ecommerce [&#8230;]]]></description>
		<wfw:commentRss>http://blog.mixrank.com/product-listing-ads-the-power-of-segmentation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Top 5 APIs that PPC Advertisers Use to Rapidly Scale Online Ad Campaigns</title>
		<link>http://blog.mixrank.com/the-top-5-apis-that-ppc-advertisers-use-to-rapidly-scale-online-ad-campaigns/</link>
		<pubDate>Fri, 26 Apr 2013 23:42:13 +0000</pubDate>
		<dc:creator><![CDATA[mixrank]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Bing Ads]]></category>
		<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[MixRank API]]></category>
		<category><![CDATA[Pay Per Click (PPC)]]></category>
		<category><![CDATA[Twitter Advertising]]></category>

		<guid isPermaLink="false">http://blog.mixrank.com/?p=219</guid>
		<description><![CDATA[Image Credit With various advertising channels available to PPC advertisers these days, it becomes extremely time-consuming to manage and maintain ad campaigns across multiple ad networks and accounts. Growing online ads has become a real challenge in such a fiercely competitive industry. That’s why APIs are becoming more prevalent as the next big trend that [&#8230;]]]></description>
		</item>
		<item>
		<title>Interpreting Web Analytics for Actionable Data-Driven Marketing</title>
		<link>http://blog.mixrank.com/interpreting-web-analytics-for-actionable-data-driven-marketing/</link>
		<comments>http://blog.mixrank.com/interpreting-web-analytics-for-actionable-data-driven-marketing/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 23:17:40 +0000</pubDate>
		<dc:creator><![CDATA[mixrank]]></dc:creator>
				<category><![CDATA[Product News]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Keyword Targeting]]></category>

		<guid isPermaLink="false">http://blog.mixrank.com/?p=217</guid>
		<description><![CDATA[As marketing has become more data-driven, it’s become gradually easier to gather data, but increasingly more difficult to digest, analyze and interpret all of the data in order to take action. There seems to be an overabundant amount of tools that allow marketers to collect data, many of which are free, like Google Analytics, however, [&#8230;]]]></description>
		<wfw:commentRss>http://blog.mixrank.com/interpreting-web-analytics-for-actionable-data-driven-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>10 Bargaining Chips for Negotiating a Direct Media Buy</title>
		<link>http://blog.mixrank.com/10-bargaining-chips-for-negotiating-a-direct-media-buy/</link>
		<comments>http://blog.mixrank.com/10-bargaining-chips-for-negotiating-a-direct-media-buy/#comments</comments>
		<pubDate>Thu, 21 Mar 2013 23:43:01 +0000</pubDate>
		<dc:creator><![CDATA[mixrank]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Media Buying]]></category>

		<guid isPermaLink="false">http://blog.mixrank.com/?p=212</guid>
		<description><![CDATA[Direct media buying is an excellent strategy to purchase ad impressions for your targeted audience. You have the luxury of buying impressions in bulk with the satisfaction of saving money, given that the impressions offered at a discounted rate. Surprisingly, more often than not, the listed rates are not always “discounted” per se. Ad impressions [&#8230;]]]></description>
		<wfw:commentRss>http://blog.mixrank.com/10-bargaining-chips-for-negotiating-a-direct-media-buy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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