Mixx Canada Blog http://www.mixxcanada.com/blog/ The IAB MIXX Conference series Blog gives you the latest news, helpful links and announcements related to upcoming events. The Interactive Media advertising landscape is changing fast, so the new IAB Canada MIXX Canada Conference Series is designed to keep marketers and advertisers ahead of the curve with leading-edge speakers, from around the globe, half-day Case-study Roadshows, and fall ‘08 and spring ‘09 Full-day conference events. en Copyright 2012 Thu, 16 Feb 2012 11:45:43 -0500 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification Jeff Rosenblum, "The Naked Brand" Filmmaker, and co-President, Questus To Be Lead-off Keynote At MIXX Canada, Toronto, March 27, 2012
"Bad companies can't hide behind great ads anymore."

Corporations have incredible influence on the world we live in and that's given them free reign to pollute, collude and mislead Consumers, but advances in technology are rapidly making them accountable not just to shareholders, but to everyone. 


Now that Consumers have near instant access to more and more truth about products and the ethics of the companies behind them, big brands are realizing that **looking** great isn't enough. It's time to actually be great -- and great is about how well a company behaves, not how creative its marketing messaging is.

Intrigued?

Register for MIXX Canada today, and learn how marketing visionaries such as Alex Bogusky (who presented at MIXX Canada in March 2011) and CMOs from the likes of Unilever,Virgin, Zappos, Under Armour and more, are re-thinking the company/brand of the future and what it means for the global advertising ecosystem.

]]> http://www.mixxcanada.com/blog/2012/02/jeff-rosenblum-the-naked-brand/ http://www.mixxcanada.com/blog/2012/02/jeff-rosenblum-the-naked-brand/ Thu, 16 Feb 2012 11:45:43 -0500