mkMob Blog » mkMob Blog

Rich media and video are driving mobile ad spend

Akeno B. — Sat, 14 Apr 2012 21:27:20 +0000

Advertisers need compelling reasons to shift budgets across media channels; here are a few for starters from our CMO, Paul Childs… Mobile advertising spend is growing fast, actually very fast according to IAB US/UK/Spain mobile ad spend reports for 2011. In the UK alone, mobile ad spend grew 140% YoY from 2010 to 2011 at …

IAB’s Mobile Marketing Centre of Excellence fly into Washington DC to talk data and privacy

Akeno B. — Sat, 14 Apr 2012 21:18:00 +0000

Data and privacy are now increasingly key topics for discussion in digital businesses due to various bills being discussed in the USA and the EU Privacy and Communications Directive. To this end, the IAB USA MMCoE (Mobile Marketing Centre of Excellence) organised a fly-in to Washington DC to meet with congressmen/congresswomen and the FTC (Federal …

Mobile advertising predictions for 2012

Akeno B. — Sat, 04 Feb 2012 21:19:22 +0000

It’s set to be an exciting one for the world of mobile and mobile advertising in particular. So here’s 5 predictions for the year ahead: 1. Mobile ads go rich media – whereas 2011 was all about mobile banner ads and mobile search taking off, 2012 will see mobile ads become increasing rich using video, …

IAB Encourages Tablet Advertising Standards

Patrick R. — Mon, 05 Dec 2011 02:40:01 +0000

Worldwide Cries at Steve Jobs’ Death

Patrick R. — Thu, 06 Oct 2011 04:53:59 +0000

Steve Jobs is dead. The Apple chairman and former CEO who made personal computers, smartphones, tablets, and digital animation mass-market products passed away today. We’re going to miss him. A crowd gathered outside Apple’s Cupertino, California headquarters Wednesday evening, according to tech blogger Robert Scoble. “One lady told me she just wanted to pay her …

Tizen: A Revolutionised Mobile Approach

Patrick R. — Wed, 05 Oct 2011 16:13:15 +0000

You may have heard of the MeeGo OS before. It was a combination of Nokia’s Maemo and Intel’s Mobilin (Linux Mobile) platforms. The OS is already available on plenty of low-cost netbooks and Nokia was all set to adopt it in a big way for their smartphones. They even announced their first Meego smartphone, the …

300 Milli’ and Over

Patrick R. — Sun, 14 Aug 2011 08:04:30 +0000

mkMob.com has now surpassed the three hundred million (300 000 000) milestone in Global Impressions served! We wish to thank all our valued customers and partners for your continued support, we encourage you to stick with us as we dedicate our service to pleasing you and your business. Thank you all for your support and/or …

mkMob Fanatic

Akeno B. — Fri, 08 Jul 2011 22:41:29 +0000

mkMob Fanatic, enough said…

Mobile Advertising revenue forecast to reach US$3.3 billion in 2011

Akeno B. — Wed, 29 Jun 2011 21:57:56 +0000

Worldwide mobile advertising revenue is forecast to reach US$3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner, Inc. Worldwide revenue will reach $20.6 billion by 2015, but not all types of mobile advertising will generate the same opportunity. Search and maps will deliver the highest revenue, while video/audio …

Come “Rock” with us!

Patrick R. — Mon, 30 May 2011 15:41:17 +0000

mkMob.com has surpassed Two Hundred Million (200,000,000) Global Impressions. With that I think it’s safe to say that indeed “mkMob Rocks!” Now let’s not forget one important factor that has contributed to the current and ongoing success of mkMob.com; our customers. The truth is without our very highly valued customers we couldn’t have achieved not …