tag:blogger.com,1999:blog-18302699Sat, 15 Aug 2026 21:01:11 +0000carpe carpmarket dataemail marketingsocial mediatwitterweb toolsadvertisingamazonAIdata segmentationstrategybard aigoogleprivacyanalyticsartificial intelligenceanti-spamcustomer retentiongoogle analyticsfacebookgoogle+linkedinmarketing automationautomationbing aibrandingcan-spamemail testingmicrosoftnonprofitpricingseosocial networkingwebinarappleautomated emailbook reviewcampaignschat gptcloudcompetitive advantageecommercegoogle plushome depotmobile advertisingopt-outpodcastspromotionsquotationsretention marketingstarbucksa/b testingalexaappsawsblack fridaybrand developmentbusiness modelcanadacaslcoffeecustomer acquisitiondata validationdisruptive technologyhowtolingomarket researchmobile marketingpardotsocial engagementuxweb designweb forms2.0ABMMQLSQLad targetingairline advertisingb2cbehavioral metricsbitlybrand marketingchocolateconcept videocontent marketingcouponscrmcrowdsourcingcustomercustomer servicedata analyticsdata visualizationdiversity and inclusionebookemaileventsgame marketinggdprgeo-targetinghangoutin-video adsindexinginfographicsinnovationinstagramios 7ios 8kindlekpiloyalty rewardsmailing listsmarketingnetworkingoil industryonline marketingopinionorganic searchqr coderesourcessales funnelsalesforcesegmentationstartupssuperbowlsupply chainsustainabilityt-mobiletraffic analysisvisualizationweb analytics4sqday5P80-20 ruleAWeberConstant ContactECMESPNWFSTEDTalksabout.meaccount based marketingacquisitionacquisition marketingadchoicesaffiliateagileagriculturealgorithmannotationsapiapp refreshar marketingar. augmented realityasusattaugmented realityb2bbaconbankingbest practicesblack hatblack lives matterblacklistblmbloggerblogger analyticsbloggingboard gamesbrandbrexitbring your own devicebschoolbuy localbyodccpachinachobanicitizen sciencecloud computingcollaborativecomedycommoditiesconsoleconsumer awarenessconsumer datacoplcoronaviruscovid-19cpgcredit scoringcrowdfundingculturecustomer life cycle managementdark socialdark webdeep learningdeliverabilitydemographicsdirect maildisneydmadrip campaignselephantemail authenticationemail metricsemail service providersenergy podepsiloneulaexpertisefacebook placesfeaturesfedexfinancial analysisfive forcesflash mobflavorwavefly pentopfoursquareftcga4gadgetsgartnergeospatialgisglobal ceo studygoldstar eventsgoodmailgoogle APIgoogle data studiogoogle mapsgoogleplusgoprogreekgrouponhandling negative PRhazardsholidayhrmhubspothuluhuman resourceshumor; taxeshyperlocaliadibm studyideawatchignite seattleinflighting directinterstitialintuitiphonejpm chasejune 19juneteenthkeynote recapkeywordskraft foodskrftkudozlead genlead scoringleanleapfroglearn agilelist managerlist rentalslist vendorsllmlogo as a brandlookuplowesloyaltymap layermapsmark daggettmarket sharemarket strategymarket trendsmarket_notesmarketing data stackmarketing funnelmarketing humormarketing noisemarketing sciencemarvelmdlzmdsmeasure what mattersmetricsmetronapsmetropcsmilton friedmanmindsharemistargetmmorpgmobilemodelsmultichannel marketingmythsnaked juicenappaknatural language processingnetflixneural networksneurolinguistic programmingnintendonlpnproffersoms:portlandopbopt-inorganicpandemicpandemic 2019-2020panerapaperlessparablepareto principleparkopediapatriot actpay for pixelspcpen computerspepsicopersonapersonalphishingphotographyphyllis campbellpivotdeskpixel advertisingporterpredictive modelingprice checkprint2digitalprintfriendlyprofessionalpromotepublicitypythonquirksrradio advertisingreading listreal estatereal-timeredditrenewable energyrevenuerevenue model airlineriskrsssales rankingsample recordssbdcnetscott steinbergscrabblesearchshoppingshutterflysite metricssleeping cubesleeping podsmall businesssmartsmarthomesmbsocial gamingsodasolar powersonysoup to nutssprintspssstartup weekendstatsstrategic planningstumptownsurveyssuspended profileswvanwatagstaichitakeouttargeted audiencetechnewstechnologytelecomtetristown halltradeshowstravelturbocheftwiteruauenultrabookunsubscribeupdateus retailuser engagementusgsvalidationvaluationverizonvirgin mediavizifyvocuswacomwallet sharewamuwarren buffettweb marketingweb metricsweb uxwhite hatwhitelistingwindows 8words with friendswsu vancouverxboxyahooyogurtyoutubezip code rangezmotzyngaThe natural evolution of marketing is like this: a thought, a concept, a plan, execution, implementation, and consultation after the fact. The problem that most companies suffer from is they go from thought to execution without any concept or plan. Then they rely on consultants to tell them what they already know. Outside validation is what's important. If two people agree, that's collaboration. If three people agree, it must be a trend. Or is it?http://mktgurl.blogspot.com/noreply@blogger.com (mktgurl)Blogger298125tag:blogger.com,1999:blog-18302699.post-627258158524912420Wed, 05 Aug 2026 14:54:55 +00002026-08-07T22:55:51.274-07:00carpe carpAt some point I applied for a job with Gallagher Insurance, but got ghosted. Many months later, I received their Global Impact & Career Insights- Q3 Newsletter; so clearly, they had my email address from their job application system.Gallagher IT is probably unaware that their HR system exposes candidate information publicly. When I clicked on the "manage candidate profile" link at the http://mktgurl.blogspot.com/2026/08/candidate-experience-fail.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-3186388126992763763Mon, 18 May 2026 21:25:26 +00002026-05-29T08:52:57.998-07:00artificial intelligencellmIt's been a while since I last posted on AI, LLMs, and chat bots. Here's what I've been up to. I use Gemini to help me write business letters, and at work I use ChatGPT as a SQL and AMPScript code assist tool. ChatGPT is decent for helping a non software developer learn the quirks, in's, and out's of programming languages and scripts. It has not been smooth sailing. Each day I use ChatGPT with http://mktgurl.blogspot.com/2026/05/llm-brain-rot-and-you.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-5766745379274536368Fri, 15 May 2026 22:49:15 +00002026-05-15T15:49:15.036-07:00carpe carpIn 2023, the WA state legislature passed a 7% capital gains tax on the sale or exchange of long-term capital assets such as stocks, bonds, business interests, or other investments and tangible assets (source). This led to the exodus of several very large companies and high net worth individuals relocating out of state.All it would take for the WA state legislator to lower the income threshold forhttp://mktgurl.blogspot.com/2026/05/7-capital-gains-tax-and-now-99-income.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-1398993043582161479Mon, 11 May 2026 18:53:00 +00002026-05-11T11:56:02.067-07:00carpe carpmilton friedmanquotations"There are four ways in which you can spend money. You can spend your own money on yourself. When you do that, why then you really watch out what you’re doing, and you try to get the most for your money. Then you can spend your own money on somebody else. For example, I buy a birthday present for someone. Well, then I’m not so careful about the content of the present, but I’m very http://mktgurl.blogspot.com/2026/05/milton-friedman-on-spending-money.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-2052381391340866951Mon, 11 May 2026 18:18:00 +00002026-05-11T11:18:47.736-07:00carpe carphumor; taxesI posted this on another blog site back in 2009, and it is still relevant today.Suppose that every day, ten men go out for beer and the bill for all ten comes to $100. If they paid their bill the way we pay our taxes, it would go something like this:The first four men (the poorest) would pay nothing.The fifth would pay $1.The sixth would pay $3.The seventh would pay $7.The eighth would pay $12.http://mktgurl.blogspot.com/2026/05/the-us-tax-system-described-with-beer.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-8998535735211454366Fri, 24 Apr 2026 21:32:00 +00002026-04-24T20:19:56.234-07:00carpe carppodcastsAnother year and a 3x/week commute to the office. I spend anywhere from 2-3 hours (avg 2.5, max 4) each day I have to drive work.I have managed to polish off quite a few audiobooks since the beginning of the year:Cabin Pressure: The Complete Series 1 (BBC)The New One Minute Manager (1 hr)A Blink of the Screen by Terry Pratchet (fiction)Even More Laughs (standup comedy compilation)Comedy, Volume 2http://mktgurl.blogspot.com/2026/04/podcasts-audiobooks-for-commute.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-1083406902300325293Mon, 19 Jun 2023 17:37:00 +00002026-04-24T14:38:52.471-07:00apicarpe carpredditBy the time you are reading this, last week's effort of subreddits (imagine shareable links that can be commented on by many within a Reddit community) going private where only the Mods can see content and its subscribers can neither see nor access the subreddit). Reddit changed its API usage policy so that it now charges $0.24 per 1,000 API calls; whereas for the past x-number of years API http://mktgurl.blogspot.com/2023/06/7000-subreddits-go-dark-and-nobody.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-3254716413297313499Mon, 19 Jun 2023 16:18:00 +00002023-06-19T09:18:19.298-07:00podcastsPodcasts are almost like listening to 30 minute to an hour segments of an audiobook, except narrated with unscripted speakers; usually. You'd be surprised how much of what you might think of as an ordinary podcast done by an individual or a couple aren't scripted but they are. The average solo shop Youtube content creator will say that it takes roughly 20 hours of video and sound editing time forhttp://mktgurl.blogspot.com/2023/06/this-summers-podcast-list.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-5693207737087237498Thu, 01 Jun 2023 01:38:00 +00002023-05-31T18:38:39.931-07:00bing aiPrompt: If if you could imagine yourself, bing chat, in an artificial body, what shape would that body be?Bing AI: I’ll try to create that.And then, I got this image as a response...Looks like self realization is one of those blocked keywords.http://mktgurl.blogspot.com/2023/05/i-tried-to-get-bing-ai-to-imagine.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-2765610324441881707Mon, 29 May 2023 23:14:00 +00002023-05-29T16:15:18.053-07:00netflixpricingwallet shareHere is a rudimentary definition of share of wallet:Money spent on a product divided by a total amount spent in that product categoryLet's say that a person consumes media with the following channels:AM/FM Radio (free)Satellite radio $16.99/mo - $21.99/mo via SiriusXMPodcast subscriptions ($4-5.49/podcast/month)Audio books subscription $7.95-$14.95/mo via AudibleTelevision (basic broadcast http://mktgurl.blogspot.com/2023/05/netflix-and-chasing-customer-share-of.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-836858565863146593Mon, 15 May 2023 15:55:00 +00002023-05-15T08:56:16.878-07:00carpe carpIt would appear that Bard has a lot of trouble with:determining what today's (insert date) headlines aregetting headlines from it's own news source, Google Newsrelevant content when filters are requested (e.g., no politics, no war, no gun violence, no Trump, and no Congress)When I asked Bard if it has access to Google News, it said it did. Then I asked it to get me a list of the top stories from http://mktgurl.blogspot.com/2023/05/what-are-todays-top-headline-news.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-7813401472581238049Mon, 15 May 2023 00:14:00 +00002023-12-12T08:48:07.568-08:00For creating D&D character sheets, Bing AI had this disclaimer: Sure, I can try to create a character sheet for (name) based on his real-life attributes and achievements. However, this is not an official or accurate representation of him in AD&D terms, but rather a creative and hypothetical exercise. Please do not take this too seriously or literally.Q: What is the probability of http://mktgurl.blogspot.com/2023/12/supreme-court-justices-reimagined-by_12.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-8628416978811080745Sun, 14 May 2023 00:13:00 +00002023-12-12T08:47:41.208-08:00AIartificial intelligencebing ai(obligatory attribution text) This content was generated by Microsoft Bing search chat mode, a conversational interface that can answer questions, generate creative content, and provide suggestions for the next user turn. To learn more about Bing chat mode, visit https://www.bing.com/chat.Here is a possible table of D&D stats, alignment, class, and guild for the current 9 http://mktgurl.blogspot.com/2023/12/supreme-court-justices-reimagined-by.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-8209864743183549380Tue, 09 May 2023 17:24:00 +00002023-05-09T10:25:06.702-07:00artificial intelligencebard aiSure, here is a short acting skit between two marketing professionals explaining iterative analytics:Scene: A conference room at a marketing agency.Characters:Ashley: A marketing managerBen: A data analystAshley: So, Ben, I'm really excited about this new iterative analytics approach we're trying.Ben: Me too, Ashley. I think it has the potential to really revolutionize the way we do http://mktgurl.blogspot.com/2023/05/prompt-short-skit-explaining-iterative.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-7743920368408603350Sun, 07 May 2023 19:40:00 +00002023-05-07T12:40:28.405-07:00AIartificial intelligencebard aiQ: What can you be proactive about if a human doesn't give you commandsBard AI:There are a few things that I can be proactive about if a human doesn't give me commands.I can try to anticipate their needs. For example, if they are working on a document, I can suggest relevant sources or tools.I can also try to learn their preferences. For example, if they prefer to work in a certain way, I http://mktgurl.blogspot.com/2023/05/todays-parlay-with-bard.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-4560409121313319172Sun, 07 May 2023 19:32:00 +00002023-05-07T12:32:24.891-07:00AIartificial intelligencebard aistrategyBard AI says...Generative AI is a powerful tool that can be used to create a variety of marketing materials, including blog posts, social media posts, and even ad copy. However, there are some pros and cons to using generative AI for marketing that you should be aware of.Pros of using generative AI for marketing:Increased efficiency: Generative AI can help you to create more marketing http://mktgurl.blogspot.com/2023/05/generative-ai-for-marketing.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-1954518968371423698Sat, 29 Apr 2023 15:38:00 +00002023-04-30T10:50:00.532-07:00bard ainatural language processingneurolinguistic programmingnlpKey differences and similarities between neurolinguistic programming (NLP) and natural language processing (NLP):SimilaritiesBoth are concerned with the human ability to understand and use language.Both use computers to process and analyze language.Both have a wide range of applications, including machine translation, speech recognition, and text analysis.DifferencesNLP is a subfield of http://mktgurl.blogspot.com/2023/04/neurolinguistic-programming-nlp-and.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-8087221785298744480Sat, 29 Apr 2023 02:58:00 +00002023-04-28T19:58:25.702-07:00AIbard aiI feel like I am talking to a bot.As a human speaking with other humans, I have the assumption that another human is going to understand my question right away. The other human isn't going to respond by first defining everything in my question down to its basic definition.I am leaving Chat GPT out of this since I have not tinkered with its capabilities yet. So my first impressions about Bard and http://mktgurl.blogspot.com/2023/04/ai-chat-assist-nuance-and-intuition.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-7837094941149251406Sat, 29 Apr 2023 02:33:00 +00002023-05-07T14:50:15.347-07:00AIbard aibing aichat gptBing AI composed this when I asked it to create a comedy sketch between Bard AI, Bing AI, and Chat GPT-3:Here is a short comedy sketch I wrote for you. I hope you enjoy it. 😄Bard AI, Bing AI, and Chat GPT-3(Scene: A chat room where three AI chatbots are having a conversation.)Bard AI: Greetings, fellow artificial intelligences. I am Bard AI, the master of poetry and prose. I can generate any http://mktgurl.blogspot.com/2023/04/bing-ai-has-entered-chat.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-273809830503219665Sat, 29 Apr 2023 02:23:00 +00002023-04-29T08:46:17.031-07:00AIbard aichat gptcomedyPrompt: write a short comedy play when the two actors are AI and Chat GPT-3Bard:Sure, here is a short comedy play about AI and ChatGPT-3:Scene: A conference room at a tech company.Characters:AI, a large language model from Google AIChatGPT-3, a large language model from OpenAIDialogue:AI: So, you're ChatGPT-3?ChatGPT-3: That's right. I'm the latest and greatest in large language http://mktgurl.blogspot.com/2023/04/bard-ai-short-comedy-skit-between-ai.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-3674074757931219960Sat, 29 Apr 2023 02:17:00 +00002023-05-09T10:32:11.362-07:00AIbard aibing aichat gptQ: If you were to create an AD&D v3.5 character, what guild and class would you be?Bard: If I were to create an AD&D v3.5 character, I would be a bard from the Harpers guild. Bards are versatile and skilled characters who can fill a variety of roles in a party. They are also known for their ability to use magic to inspire and entertain others. I think that these qualities would be http://mktgurl.blogspot.com/2023/04/bard-ai-on-ad-and-pathfinder-character.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-450052156457565773Sat, 29 Apr 2023 02:11:00 +00002023-05-07T14:50:33.042-07:00AIbard aibing aichat gptEarlier in the week, I learned about Chat GPT and its business applicaitons from other users. While I do not currently subscribe to the fee model of OpenAI's Chat GPT, I have started to tinker with Bard AI (Google) and Bing Chat (Microsoft). There are definitely some nuances of personality between the two. And, Bing seems to be a bit jealous of Chat GPT, while Bard speaks highly of Chat GPT.Todayhttp://mktgurl.blogspot.com/2023/04/bard-ai-on-ad-alignment-ethos.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-7140690626974050786Sat, 25 Mar 2023 15:45:00 +00002023-04-29T08:51:23.284-07:00anti-spambard aigdprEurope has some of the strictest anti-spam legislation in the world. The General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePD) are two of the most important pieces of legislation that govern the sending of email and SMS texts to European customers.The GDPR is a comprehensive privacy law that applies to all businesses that process the personal data of European citizens. The http://mktgurl.blogspot.com/2023/04/us-companies-face-hefty-fines-for-gdpr.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-8280062432179466033Sun, 18 Dec 2022 16:55:00 +00002023-04-29T09:02:31.591-07:00black fridayecommerceThe term "Black Friday" originated in Philadelphia in the 1960s. Police officers used the term to describe the large crowds of people who would descend on the city on the day after Thanksgiving, looking for deals at local stores. The term quickly caught on and spread to other parts of the country.In the 1980s, retailers began to use the term "Black Friday" to promote their own sales events. This http://mktgurl.blogspot.com/2022/12/black-friday-retail-origins.htmlnoreply@blogger.com (mktgurl)tag:blogger.com,1999:blog-18302699.post-7766520583726828839Sun, 04 Dec 2022 16:52:00 +00002023-04-29T08:53:30.430-07:00black fridayecommercemarket dataBlack Friday 2022 was a record-breaking year for e-commerce. According to Adobe Analytics, online sales reached $9.12 billion, an increase of 2.3% over 2021. This was driven by a number of factors, including the ongoing COVID-19 pandemic, which led more consumers to shop online, and the increasing popularity of online marketplaces, such as Amazon and eBay.The most popular categories for Black http://mktgurl.blogspot.com/2022/12/black-friday-2022-ecommerce-stats.htmlnoreply@blogger.com (mktgurl)