tag:blogger.com,1999:blog-18302699Wed, 11 Jan 2012 18:21:16 +0000google+sales rankingsample recordsshoppingstrategycustomereventsprivacynonprofitanalyticspaperlesslinkedinlist managersustainabilityaffiliatecoplappslogo as a brandoms:portlandrenewable energyfacebookoil industrylist rentalskeynote recapmarket_notesvisualizationweb toolslist vendorsqr codewebinarhubspotholidayrevenue model airlinecompetitive advantagepay for pixelsvaluationpen computersporterb2bvocusairline advertisingopinion2.0multichannel marketinginnovationb2cwhite hatemail marketingcarpe carppredictive modelingbloggingcollaborativegoogledata validationnprECMloyaltysonyadvertisingintuitriskebookinterstitialcustomer life cycle managementfive forcescredit scoringhazardsTEDTalkstargeted audienceinfographicsgoodmailESPcampaignscanadabusiness modelnappakfly pentopphotographyopbhowtotradeshowsmobile advertisingorganic searchpareto principlepipedaseoopt-outhangoutgeospatialgoldstar eventsiadadchoicestwitterzmotmarketing humorgrouponreading listbschoolsocial mediamarvelftcbehavioral metricsprint2digitalpatriot actpckudoz80-20 ruledisneygadgetsquotationsannotationspromotionsvalidationblack hatchocolateretention marketingNWFSelephantdata segmentationnintendohandling negative PRleapfrogprofessionalwhitelistingxboxawsinflightgoogle plusacquisitionzip code rangemodelsenergy podemail service providersmarket dataalgorithmcloudglobal ceo studylingometronapsus retailbrand developmentfacebook placesmmorpgsuspended profilebook reviewstatsexpertiserevenuetechnewsemail testingpricingyahoopaneraapplewacomcrmdata analyticsbankingideawatchepsilonsoup to nutsconsolea/b testingsocial networking5Psolar powersleeping cubeamazonecommercemarketing noisegame marketingkpisleeping podconcept videopixel advertisingleanflavorwavegoogle analyticsibm studypersonalcouponsradio advertisingculturewarren buffettgisparablesite metricsblogger analyticsgoogleplusdemographicsemail authenticationprice checkmailing liststraffic analysistagsbloggerturbochefmicrosoftgeo-targetingcan-spammobile marketingkeywordsThe natural evolution of marketing is like this: a thought, a concept, a plan, execution, implementation, and consultation after the fact. The problem that most companies suffer from is they go from thought to execution without any concept or plan. Then they rely on consultants to tell them what they already know. Outside validation is what's important. If two people agree, that's collaboration. If three people agree, it must be a trend. Or is it?http://mktgurl.blogspot.com/noreply@blogger.com (Mktgurl)Blogger126125tag:blogger.com,1999:blog-18302699.post-2551914500369953032Sat, 10 Dec 2011 22:24:00 +00002011-12-10T14:24:10.228-08:00competitive advantageprice checkamazonOther retailers are just angry with Amazon because they didn't think of this idea sooner. Instead of wasting valuable holiday retail time being angry with Amazon, maybe the other retail bookstores should spend the resources to develop their own inbound marketing funnels. Physical storefront owners are just perturbed that customers enjoy the tactile experience of shopping even though many will http://mktgurl.blogspot.com/2011/12/occupy-amazon-lmao.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-5050025336745214511Sat, 10 Dec 2011 21:35:00 +00002011-12-10T13:35:13.585-08:00mobile marketingwacombankingretention marketingsocial mediaappsamazongoogleGoogle+ Hangouts enable free audio/visual conference calling with a group of up to 10 people. There's a 45-minute timer on the hangouts, so if you intend to be on it for longer than that, be sure there's a warm body who can let the app know that you're still around even when you're busy cooking up a holiday dinner. Check out the "Hangouts with extras" beta features.  Amazon's Price Check lets http://mktgurl.blogspot.com/2011/12/best-app-deployments-of-2011.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-7353900586523431225Wed, 07 Dec 2011 23:03:00 +00002011-12-07T15:03:22.612-08:00social mediamarket dataThe Consumer Insight Group of the New York Times did a study on the Psychology of Sharing. Its content has disseminated in some form to various marketers involved with social media. If you were curious, these people are responsible for the "study" which has been quoted with the same subject title. A summary presentation appeared on SlideShare. Methodology: In-person interviews in major http://mktgurl.blogspot.com/2011/12/psychology-of-sharing-nyt-study.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-5164609584694133450Sat, 12 Nov 2011 07:11:00 +00002011-11-21T20:44:50.531-08:00shoppingpricingb2cholidayJust a couple years ago, $249 was the magical number that a consumer could purchase any product for themselves without having to justify the expense to their significant other, spouse, or household budget. Whenever I see manufacturers conforming new products to a specific price point, I have to wonder if they are looking at just the short term benefits for the price cut or at the long tail http://mktgurl.blogspot.com/2011/11/199-is-new-249.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-6847497774376863693Tue, 01 Nov 2011 18:01:00 +00002011-11-14T11:36:58.591-08:00cloudprint2digitalebookweb toolsWhile pulp-based paper is not that expensive and a lot of Pacific Northwest lumber is shipped overseas to developing economies, print has gotten rather pricey and not just for advertisers. And, with new(er) media in play, this opens up a largely untapped digital space for consumers to get information about your products and services. NPR had mentioned today that direct mail catalog publishers arehttp://mktgurl.blogspot.com/2011/11/magazine-technology.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-5135108471178727517Mon, 31 Oct 2011 20:25:00 +00002011-10-31T13:25:14.613-07:00howtoThese guides are awesome resources for getting started with a new business or learning about how the tech and social media savvy non-professional marketers get the word out for their products and services. The Etsy Seller Handbook: All Our How To's About Selling OPEN Forum (hosted by American Express) Harvard Business Review Blog Bootstrapping a Startup (hosted by Businessweek) SmartBrief - http://mktgurl.blogspot.com/2011/10/notable-guides-and-blogs-for-small.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-1164446495674667593Mon, 31 Oct 2011 19:07:00 +00002011-10-31T12:07:32.811-07:00b2cmarket dataAnd so it begins with Target announcing that it'll open its stores at midnight on November 25 (Black Friday). Maybe you're just a small business or sole proprietor with limited shelf and store footprint, or you have an online business that's just starting up. Here are a few thoughts about making the upcoming shopping season the best experience for your customers: Ease of use - make it easy and http://mktgurl.blogspot.com/2011/10/holiday-marketing-ideas.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-1109021172308383286Thu, 27 Oct 2011 22:52:00 +00002011-10-31T12:58:14.197-07:00webinarleanamazonawsThis was a multipart webinar series that Amazon AWS hosted. I thought that the speakers would shed some light into a few notions that are critically important to small business owners, primarily what a lean startup is, how these startups are using AWS for their business, and how to take this knowledge from webinar to execution. Some parts were way too technical for a mixed business audience.  "Ahttp://mktgurl.blogspot.com/2011/10/fast-frugal-webinar-running-lean.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-618160788394734629Sat, 15 Oct 2011 05:14:00 +00002011-10-25T22:56:56.198-07:00TEDTalks"Lying is a cooperative act. A lie has no power whatsoever by its mere utterance. Its power emerges when someone else agrees to believe the lie." --Pamela Meyer, author of Liespotting Attitude indicators are just behaviors. They're not proof of deception. They're red flags which don't mean anything in and of themselves. However, when you see clusters of these red flags that's your signal. http://mktgurl.blogspot.com/2011/10/ted-talks-how-to-spot-liar-oct-2011.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-8575188068005185713Thu, 06 Oct 2011 05:05:00 +00002011-10-25T13:06:28.941-07:00data segmentationinfographicsWhile text and data are standard methods of communicating concepts, infographics do it better. Many infographics shared through social media sites are often intended for humor or satire, and others illustrate market or demographic trends. One should keep in mind how that research was generated because the dissemination of data from a poorly constructed research study is still bad data, regardlesshttp://mktgurl.blogspot.com/2011/10/infographics-101.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-6675880570540077015Fri, 30 Sep 2011 16:51:00 +00002011-09-30T09:51:33.836-07:00email marketingdata validationIn some messaging campaigns, it is appropriate to use this addressing moniker when a customer's name is not know. Many small and large sized businesses are afflicted by incomplete customer profiles. While using "Dear Valued Customer" as a salutation within a bulk email is indirect and lacks the connectivity marketers strive for with their customers, it still has value when used appropriately. http://mktgurl.blogspot.com/2011/09/dear-valued-customer.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-419787773050707842Fri, 09 Sep 2011 17:55:00 +00002011-09-12T09:42:43.847-07:00book reviewI've been on this binge with the public library and checked out a lot of books on topics that I thought I'd never get around to reading. I just finished Mika Brzezinski's Knowing Your Value,  5 things learned from reading this book: Leadership is gender-neutral. When negotiating a salary or raise, do your research and know what you're worth. Don't get emotional (Men don't. Why should you?). http://mktgurl.blogspot.com/2011/09/review-knowing-your-value.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-2423056020193378906Tue, 06 Sep 2011 19:13:00 +00002011-09-06T12:13:04.778-07:00intuitsocial mediapromotionsIf you didn't already know how to promote your business using social media sites like Facebook and Twitter, Intuit incentively recruits newcomers by offering a $25,000 small business grant each month. How it works: A business owner nominates their business (based on company name and location) through Intuit's sign-up page (if the company name doesn't appear, e.g., if you're not registered with http://mktgurl.blogspot.com/2011/09/intuits-love-local-business-promo.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-923473516471861687Fri, 02 Sep 2011 20:25:00 +00002011-09-02T13:25:33.730-07:00facebook placesfacebookprivacyThis could be bad news for any company who wants to keep their online reputation clean and typo-free. It's interesting to note that Facebook doesn't have any means in place so that a company's site admin can monitor or reject recommended changes by random strangers. A competitor could log into Facebook and modify your Facebook Place page for the worse and no one would be the wiser, except you. http://mktgurl.blogspot.com/2011/09/facebook-places-enables-random-edits.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-2857994608024057680Tue, 23 Aug 2011 18:31:00 +00002011-08-23T11:31:02.944-07:00hubspotcarpe carpwebinarHubSpot webinars are starting to suck. Today's webinar was supposed to be on "The Competitive Edge: Social Business and Competitive Analysis". Now there's 25 minutes of my life I can't get back. If you're going to use marketing buzz words in your presentation agenda to attract an audience to your webinar, at least cover them in the webinar with sample campaign data and/or qualitative facts.http://mktgurl.blogspot.com/2011/08/rant-about-webinar-content.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-5837274971140886435Tue, 23 Aug 2011 18:03:00 +00002011-08-23T11:04:20.257-07:00qr codegoogle analyticsStart by going to Google's URL Builder. Step 1: Fill in the campaign information in the appropriate fields. Step 2: Shorten the generated URL with bit.ly or other popular link shortenerStep 3: Feed that shortened URL into a QR Code Converter Step 4: Use generated image in print, online, or mixed media campaign Step 1 - fill out the form Step 2 - Use a shortened URL to generate thehttp://mktgurl.blogspot.com/2011/08/tracking-qr-codes-with-google-analytics.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-7964259759775404309Tue, 23 Aug 2011 01:36:00 +00002011-08-22T18:42:39.152-07:00sustainabilityrenewable energysolar powercarpe carpThe Pacific Northwest is not known for its abundance of sunlight nor wind power and yet both types of renewable energy are growing in popularity for residential and commercial use. In southwest Washington state, most of our electricity comes from BPA's 31 hydroelectric dams on the Columbia River.  When considering the switch from natural gas to solar electric water heating, I would have to http://mktgurl.blogspot.com/2011/08/renewable-energy-solar.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-1747911368987814948Mon, 22 Aug 2011 20:46:00 +00002011-08-22T13:46:31.384-07:00blogger analytics This looks suspicious... Within Blogger's dashboard, there's an option to look at a blog's stats. I believe this is a defunct app that is separate from Google Analytics.  What is peculiar about this graph is that there's no data history prior to July 2009 even though I started writing this blog in 2005. The fact that 24,700 PV were registered on a single month is another oddity. I'd http://mktgurl.blogspot.com/2011/08/data-fluke.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-354704220628100568Mon, 22 Aug 2011 19:16:00 +00002011-08-22T12:16:52.894-07:00canadacan-spamScrub those databases and marketing lists. Enforcement of Canada's anti-spam law begins September 2011. Read about the basics here.http://mktgurl.blogspot.com/2011/08/reminder-canadas-anti-spam-law.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-3567532004219161232Thu, 11 Aug 2011 22:48:00 +00002011-08-11T15:48:10.657-07:00linkedinopt-outprivacyPerhaps you were among the 100 million users who got automatically opted into LinkedIn's ad network, or perhaps you read about it through some social media site. Not terribly interested in having your demographics used within ad targeting? Here's how to opt-out: Click on your name on your LinkedIn homepage (upper right corner). On the drop-down menu, select "Settings" From the “Settings” page, http://mktgurl.blogspot.com/2011/08/linkedin-and-user-privacy.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-3570852811314795503Wed, 10 Aug 2011 22:09:00 +00002011-08-10T15:17:48.217-07:00carpe carpbehavioral metricsyahooadchoicesBased on Yahoo profile information and other clever marketing tactics, this would explain how I had gotten onto AARP's postal mailing list. The retired and elderly are sent morbid publications. Brochures for funeral and cremation services, cemetery plots, and hearing aid ads are just the starters. Back in 2004 when I created a primary Yahoo mail account, I may have fux0red on the birthday http://mktgurl.blogspot.com/2011/08/at-age-102-get-targeted-for-age-65.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-3702076933143486069Wed, 10 Aug 2011 18:50:00 +00002011-08-10T11:50:29.602-07:00cloudriskamazonhazardsmicrosoftTypically data centers are in places where the land and facilities are cheaper than say in a windowless building in downtown metropolis. You'll find yottabytes data centers twiddling away in remote places like Fargo ND (Microsoft), The Dalles OR (Google), Allen TX (Cisco), and internationally in locations such as Ireland, China, India, or Japan. Remember virtualization? Well, it's more or less http://mktgurl.blogspot.com/2011/08/lightning-may-be-hazardous-to-your.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-10590389619545883Mon, 01 Aug 2011 17:04:00 +00002011-08-08T11:22:25.323-07:00email marketingcampaignsopt-outprivacycouponspromotionsThanks a lot Sears, I really didn't need to be spammed by all your eCommerce entities all at once. Sears is typically where I go to get tools and appliances for the home; although, in today's age, Home Depot wins out on in-store price comparisons and Lowes wins on customer service; at least in southwest Washington anyways. The customer experience is probably different where you live. Regardless, http://mktgurl.blogspot.com/2011/08/sears-rewards-program-fail.htmlnoreply@blogger.com (Mktgurl)0tag:blogger.com,1999:blog-18302699.post-2769644776702981986Fri, 22 Jul 2011 19:05:00 +00002011-07-22T12:05:47.151-07:00suspended profilegoogle+carpe carpTwice now this week my Google profile has been suspended (this means, it's a dead URL to anyone searching for you on the Internet). First time, I can see that they're trying to push out people who are posing as business users from using the personal use version. I had to nix my "mktgurl" persona which I readily use just about anywhere I want a social, online presence. I hope all this name http://mktgurl.blogspot.com/2011/07/googles-community-standard-fail.htmlnoreply@blogger.com (Mktgurl)1tag:blogger.com,1999:blog-18302699.post-3447409197263357308Fri, 22 Jul 2011 08:05:00 +00002011-07-22T01:05:25.025-07:00book reviewzmotgoogleIf you're a frequent visitor at LinkedIn, you may have noticed some very brightly colored ads yesterday pointing to a newly published e-book by Google's Jim Lecinski (LinkedIn, Twitter). An engagement threshold must have been reached because the ads aren't displaying anymore. ZMOT is "the moment where marketing happens", according to Jim, "where consumers make choices that affect the successes http://mktgurl.blogspot.com/2011/07/are-you-winning-zero-moment-of-truth.htmlnoreply@blogger.com (Mktgurl)0