http://www.mmm-online.com Latest articles from Medical Marketing and Media News Pfizer will shrink the square footage of its global R&D operation by 35% as it absorbs Wyeth, sharply reducing some sites, shuttering others and prompting an as-yet unspecified number of layoffs. <p><a href="http://feedads.g.doubleclick.net/~a/1-F47bXO6nplcppTl3oeggumq54/0/da"><img src="http://feedads.g.doubleclick.net/~a/1-F47bXO6nplcppTl3oeggumq54/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/1-F47bXO6nplcppTl3oeggumq54/1/da"><img src="http://feedads.g.doubleclick.net/~a/1-F47bXO6nplcppTl3oeggumq54/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/vPIqEMnBOYU/ Mon, 09 Nov 2009 14:44:54 GMT http://www.mmm-online.com/Pfizer-shrinks-RD-operations/article/157434/ PhRMA called for FDA to develop an agency icon or bug that drugmakers could use on their websites to link to agency-approved product information and patient medical guides. <p><a href="http://feedads.g.doubleclick.net/~a/FAnlDaK58JYEtsq0wGL5BanilOk/0/da"><img src="http://feedads.g.doubleclick.net/~a/FAnlDaK58JYEtsq0wGL5BanilOk/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/FAnlDaK58JYEtsq0wGL5BanilOk/1/da"><img src="http://feedads.g.doubleclick.net/~a/FAnlDaK58JYEtsq0wGL5BanilOk/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/J-_7yK7_irg/ Mon, 09 Nov 2009 13:17:33 GMT http://www.mmm-online.com/PhRMA-use-FDA-logo-for-link-to-PI-patient-info-online/article/157414/ EMD Serono extended its "In the Know" infertility awareness effort with a short film festival, inviting couples who've struggled with infertility to submit 5-8 minute videos about their experiences. <p><a href="http://feedads.g.doubleclick.net/~a/vPLGebj6yLKBtas6VtP6bOMzpIU/0/da"><img src="http://feedads.g.doubleclick.net/~a/vPLGebj6yLKBtas6VtP6bOMzpIU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/vPLGebj6yLKBtas6VtP6bOMzpIU/1/da"><img src="http://feedads.g.doubleclick.net/~a/vPLGebj6yLKBtas6VtP6bOMzpIU/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/rPPSVob5ohk/ Mon, 09 Nov 2009 11:26:30 GMT http://www.mmm-online.com/EMD-Serono-film-contest-flags-infertility/article/157387/ Marketing research giant IMS Health will be acquired by private equity firm TPG Capital and the Canadian Pension Plan Investment Board, a Toronto-based investment management organization, for $5.2 billion. <p><a href="http://feedads.g.doubleclick.net/~a/yGsk8IfywoqUSUPw5dbflOv2Pt4/0/da"><img src="http://feedads.g.doubleclick.net/~a/yGsk8IfywoqUSUPw5dbflOv2Pt4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/yGsk8IfywoqUSUPw5dbflOv2Pt4/1/da"><img src="http://feedads.g.doubleclick.net/~a/yGsk8IfywoqUSUPw5dbflOv2Pt4/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/JGr8mgDhBz4/ Fri, 06 Nov 2009 11:59:52 GMT http://www.mmm-online.com/IMS-Health-purchased-for-52-billion/article/157250/ Prescription drug advertisers are running longer broadcast spots to accommodate more expansive fair balance statements, a Nielsen IAG analysis suggests, as 75-second spots proliferate. <p><a href="http://feedads.g.doubleclick.net/~a/_LTcUytqSqRxrq9rZ_AhuaokR1E/0/da"><img src="http://feedads.g.doubleclick.net/~a/_LTcUytqSqRxrq9rZ_AhuaokR1E/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/_LTcUytqSqRxrq9rZ_AhuaokR1E/1/da"><img src="http://feedads.g.doubleclick.net/~a/_LTcUytqSqRxrq9rZ_AhuaokR1E/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/3ode-jMH6JI/ Thu, 05 Nov 2009 14:14:21 GMT http://www.mmm-online.com/In-DTC-TV-longer-doesnt-have-to-mean-less-memorable-says-Nielsen/article/157161/ An alliance with the nation's largest soft drink maker to sponsor advice on sugar-free alternatives has spurred criticism of the American Academy of Family Physicians (AAFP). <p><a href="http://feedads.g.doubleclick.net/~a/YMC7Ag0HXkYoSxF8x8oW1qMn0cI/0/da"><img src="http://feedads.g.doubleclick.net/~a/YMC7Ag0HXkYoSxF8x8oW1qMn0cI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/YMC7Ag0HXkYoSxF8x8oW1qMn0cI/1/da"><img src="http://feedads.g.doubleclick.net/~a/YMC7Ag0HXkYoSxF8x8oW1qMn0cI/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/V6RYv3sqyyc/ Thu, 05 Nov 2009 11:00:26 GMT http://www.mmm-online.com/AAFP-pact-with-Coke-distasteful-to-some/article/157141/ Six healthcare agencies will plug in their amps and battle it out for musical supremacy -- and for charity -- when Pharmapalooza 2, the industry's band contest, takes over the legendary B.B. King Blues Club & Grill in New York City on Thursday, Nov. 5 at 8pm. <p><a href="http://feedads.g.doubleclick.net/~a/kcZy7_L374Gy0_D9JTn9Oe9LmhI/0/da"><img src="http://feedads.g.doubleclick.net/~a/kcZy7_L374Gy0_D9JTn9Oe9LmhI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/kcZy7_L374Gy0_D9JTn9Oe9LmhI/1/da"><img src="http://feedads.g.doubleclick.net/~a/kcZy7_L374Gy0_D9JTn9Oe9LmhI/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/W3u5AHf1G_M/ Wed, 04 Nov 2009 14:08:58 GMT http://www.mmm-online.com/Pharmapalooza-2-six-firms-rock-for-charity/article/157068/ Mulling celebrity spokes-candidates for an ad campaign? Consider this: business leaders are more persuasive than athletes, movie stars or musicians, according to a Harris Interactive poll conducted on behalf of Adweek. <p><a href="http://feedads.g.doubleclick.net/~a/AQoTyPTBgZm3LK1gPfA8uZ87UXg/0/da"><img src="http://feedads.g.doubleclick.net/~a/AQoTyPTBgZm3LK1gPfA8uZ87UXg/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/AQoTyPTBgZm3LK1gPfA8uZ87UXg/1/da"><img src="http://feedads.g.doubleclick.net/~a/AQoTyPTBgZm3LK1gPfA8uZ87UXg/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/PhbKZ7hPXI8/ Wed, 04 Nov 2009 13:56:08 GMT http://www.mmm-online.com/CEOs-trump-movie-stars-among-celeb-endorsers-says-survey/article/157067/ Human Genome Sciences and GlaxoSmithKline said online communication will play a key role in the upcoming launch of lupus drug Benlysta. The companies are considering various web channels, from advocacy groups to social media. <p><a href="http://feedads.g.doubleclick.net/~a/yG3uYpR-5si11fbpYfPk4eN54iU/0/da"><img src="http://feedads.g.doubleclick.net/~a/yG3uYpR-5si11fbpYfPk4eN54iU/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/yG3uYpR-5si11fbpYfPk4eN54iU/1/da"><img src="http://feedads.g.doubleclick.net/~a/yG3uYpR-5si11fbpYfPk4eN54iU/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/xF345iNkIiM/ Wed, 04 Nov 2009 13:31:26 GMT http://www.mmm-online.com/Lupus-drug-launch-focuses-on-social-media-advocacy-orgs/article/157065/ Johnson & Johnson will slash headcount by 6-7% -- between 7,020 and 8,190 of its 117,000 employees worldwide -- as part of a broad restructuring. <p><a href="http://feedads.g.doubleclick.net/~a/svaKaY7WOY_0vfvPWmm2LbMp09E/0/da"><img src="http://feedads.g.doubleclick.net/~a/svaKaY7WOY_0vfvPWmm2LbMp09E/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/svaKaY7WOY_0vfvPWmm2LbMp09E/1/da"><img src="http://feedads.g.doubleclick.net/~a/svaKaY7WOY_0vfvPWmm2LbMp09E/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/cYhHCwdE_-8/ Tue, 03 Nov 2009 13:43:16 GMT http://www.mmm-online.com/JJ-to-cut-8000-jobs-worldwide-by-2011/article/156971/