http://feeds.feedburner.com/mmmpodcasts Latest articles from Medical Marketing and Media Podcasts Podcasts Podcasts mmmsubs@haymarketmedia.com no In this sponsored podcast, MM&M's Larry Dobrow speaks with Robert Leedom, senior analytics consultant at TrialCard, and Paul LeVine, VP of analytic services for TrialCard, about how to reach patients by leveraging brand data. https://www.mmm-online.com/podcast-adherence-leveraging-data-to-enhance-your-brands-ability-to-reach-target-patients/article/522636/ Wed, 14 Sep 2016 18:25:19 GMT In this sponsored podcast, MM&M's Larry Dobrow speaks with Robert Leedom, senior analytics consultant at TrialCard, and Paul LeVine, VP of analytic services for TrialCard, about how to reach patients by leveraging brand data. https://www.mmm-online.com/podcast-adherence-leveraging-data-to-enhance-your-brands-ability-to-reach-target-patients/article/522636/ Marc Iskowitz, MM&M's editor in chief, discusses a qualitative/quantitative approach to meeting orphan drug marketers' engagement challenge with Michael Carlin, VP at TrialCard, in this sponsored podcast. https://www.mmm-online.com/podcast-no-patient-left-behind-connecting-rare-disease-patients-to-orphan-drug-manufacturers/article/512302/ Wed, 27 Jul 2016 20:42:11 GMT Marc Iskowitz, MM&M's editor in chief, discusses a qualitative/quantitative approach to meeting orphan drug marketers' engagement challenge with Michael Carlin, VP at TrialCard, in this sponsored podcast. https://www.mmm-online.com/podcast-no-patient-left-behind-connecting-rare-disease-patients-to-orphan-drug-manufacturers/article/512302/ In this sponsored podcast, Marc Iskowitz, MM&M's editor in chief, discusses best practices for successfully transitioning HUB programs with Scott Dulitz, VP of market access solutions at TrialCard. https://www.mmm-online.com/podcast-i-need-to-transition-my-hub-program-what-do-i-do-next-here-are-best-practices-for-a-successful-hub-program-transition/article/501243/ Mon, 06 Jun 2016 20:35:31 GMT In this sponsored podcast, Marc Iskowitz, MM&M's editor in chief, discusses best practices for successfully transitioning HUB programs with Scott Dulitz, VP of market access solutions at TrialCard. https://www.mmm-online.com/podcast-i-need-to-transition-my-hub-program-what-do-i-do-next-here-are-best-practices-for-a-successful-hub-program-transition/article/501243/ Larry Dobrow, senior editor of MM&M, discusses what success in patient affordability looks like with Paul LeVine, VP of analytic services for TrialCard, in this sponsored podcast. https://www.mmm-online.com/podcast-what-does-success-look-like-in-patient-affordability/article/486128/ Tue, 29 Mar 2016 19:05:18 GMT Larry Dobrow, senior editor of MM&M, discusses what success in patient affordability looks like with Paul LeVine, VP of analytic services for TrialCard, in this sponsored podcast. https://www.mmm-online.com/podcast-what-does-success-look-like-in-patient-affordability/article/486128/ MM&M's Jaimy Lee talks with Sudler & Hennessey's Rob Rogers, 2015 Lions Health pharma jury president, about what this campaign has to with the ongoing debate about creativity versus conservatism in pharma advertising. https://www.mmm-online.com/podcast-astrazenecas-take-it-from-a-fish/article/450694/ Fri, 30 Oct 2015 19:50:41 GMT MM&M's Jaimy Lee talks with Sudler & Hennessey's Rob Rogers, 2015 Lions Health pharma jury president, about what this campaign has to with the ongoing debate about creativity versus conservatism in pharma advertising. https://www.mmm-online.com/podcast-astrazenecas-take-it-from-a-fish/article/450694/ MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year. https://www.mmm-online.com/podcast-pfizers-and-bristol-myers-squibbs-cardiac-resuscitation/article/434371/ Mon, 24 Aug 2015 16:18:02 GMT MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year. https://www.mmm-online.com/podcast-pfizers-and-bristol-myers-squibbs-cardiac-resuscitation/article/434371/