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    <title>mnmlistmktg</title>
    <link>http://blog.mnmlistmktg.com</link>
    <description>simple solutions to complex opportunities</description>
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    <item>
      <pubDate>Wed, 15 Sep 2010 05:55:00 -0700</pubDate>
      <title>Dilbert on social media</title>
      <link>http://blog.mnmlistmktg.com/dilbert-on-social-media</link>
      <guid>http://blog.mnmlistmktg.com/dilbert-on-social-media</guid>
      <description>
        <![CDATA[<p>
	<p><a href="http://dilbert.com/strips/comic/2010-09-14/" title="Dilbert.com"><img src="http://dilbert.com/dyn/str_strip/000000000/00000000/0000000/100000/00000/0000/100/100156/100156.strip.gif" border="0" alt="Dilbert.com" /></a></p>
	
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        <posterous:profileUrl>http://posterous.com/people/1brkxMB0lfb</posterous:profileUrl>
        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
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      <pubDate>Mon, 13 Sep 2010 18:25:00 -0700</pubDate>
      <title>Kevin Rose: 10 Ways To Increase Your Twitter Followers</title>
      <link>http://blog.mnmlistmktg.com/kevin-rose-10-ways-to-increase-your-twitter-f</link>
      <guid>http://blog.mnmlistmktg.com/kevin-rose-10-ways-to-increase-your-twitter-f</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
<blockquote class="posterous_long_quote">
<p><em>This guest post is written by <a href="http://www.crunchbase.com/person/kevin-rose">Kevin Rose<img class="snap_preview_icon" alt="" style="padding: 1px 0pt 0pt; border: 0pt none; font-style: normal; font-weight: normal;" /></a>, the founder of Digg and the cofounder of Revision3 and Pownce. Kevin, who has over <a href="http://twitter.com/kevinrose">88,000 followers on Twitter<img class="snap_preview_icon" alt="" style="padding: 1px 0pt 0pt; border: 0pt none; font-style: normal; font-weight: normal;" /></a> (making him the <a href="http://twitterholic.com/">second most followed<img class="snap_preview_icon" alt="" style="padding: 1px 0pt 0pt; border: 0pt none; font-style: normal; font-weight: normal;" /></a> after President Obama), also &ldquo;bloggs&rdquo; at <a href="http://kevinrose.com/">kevinrose.com<img class="snap_preview_icon" alt="" style="padding: 1px 0pt 0pt; border: 0pt none; font-style: normal; font-weight: normal;" /></a>. He is an investor in Twitter.</em></p>
<p><strong>Ten Ways To Increase Your Twitter Followers:</strong></p>
<ol>
<li>Explain to your followers <a href="http://kevinrose.com/blogg/2009/1/21/what-is-rt-retweeting.html">what retweeting is<img class="snap_preview_icon" alt="" style="padding: 1px 0pt 0pt; border: 0pt none; font-style: normal; font-weight: normal;" /></a> and encourage them to retweet your links. Retweeting pushes your @username into foreign social graphs, resulting in clicks back to your profile. Track your retweets using <a href="http://retweetist.com/">retweetist<img class="snap_preview_icon" alt="" style="padding: 1px 0pt 0pt; border: 0pt none; font-style: normal; font-weight: normal;" /></a>.</li>
</ol>
<p>See the other 9 from the link below.</p>
</blockquote>
<div class="posterous_quote_citation">via <a href="http://techcrunch.com/2009/01/25/kevin-rose-10-ways-to-increase-your-twitter-followers/">techcrunch.com</a></div>
<p>&nbsp;</p>
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/250537/bioShotSquareLight.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/1brkxMB0lfb</posterous:profileUrl>
        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
      </posterous:author>
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      <pubDate>Mon, 13 Sep 2010 08:45:00 -0700</pubDate>
      <title>Google Instant means linear targeting of search results </title>
      <link>http://blog.mnmlistmktg.com/google-instant-means-linear-targeting-of-sear</link>
      <guid>http://blog.mnmlistmktg.com/google-instant-means-linear-targeting-of-sear</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote">
<p>
<a href="http://www.flickr.com/photos/e-consultancy/4976453574/" title="sports sp by ecblogger, on Flickr"><img src="http://farm5.static.flickr.com/4127/4976453574_d858878b98.jpg" height="215" alt="sports sp" width="480" /></a></p>
<p>As an SEO, my fear is that some cunning paid search guru is going to steal my clients business before searchers get to my handiwork. So now I have to optimise earlier words. The early word gets the worm?</p>
<p>What this means is targeting across the keystrokes in linear fashion 
from first letter until the search is either complete or a relevant 
result set presented. </p>
<p><strong>So my first target is to advertise next to 'sky' </strong></p>
<p><strong>My second target is to advertise and optimise my site to 'sports'.</strong></p>
<p><strong>Spaces now matter though it may take a while to understand how we target them. Maybe a URL .... /sport_/.</strong></p>
<p>It will be a boon for paid search as 'sky' and 
'sport' are great opportunities to get in first now.</p>
<p>It presents challenges for SEO as <strong>we have to broaden to a new long tail of shorties</strong>.</p>
<p>Winning the linear targeting, or preferential phrase battle is going to be a key new strategy for paid search and SEO in the coming months.</p></blockquote>

<div class="posterous_quote_citation">via <a href="http://econsultancy.com/us/blog/6554-google-instant-linear-targeting-of-search-results?utm_medium=email&amp;utm_source=topic">econsultancy.com</a></div>
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        <posterous:profileUrl>http://posterous.com/people/1brkxMB0lfb</posterous:profileUrl>
        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
      </posterous:author>
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    <item>
      <pubDate>Mon, 13 Sep 2010 06:07:00 -0700</pubDate>
      <title>SGoogle Instant Means More Ad Impressions for Marketers</title>
      <link>http://blog.mnmlistmktg.com/sgoogle-instant-means-more-ad-impressions-for</link>
      <guid>http://blog.mnmlistmktg.com/sgoogle-instant-means-more-ad-impressions-for</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
<blockquote class="posterous_long_quote">
<table border="0" style="float: left; margin: 4px 8px 8px 0px; border-bottom: 1px solid #666666;" width="180">

<tr>
<td style="padding-bottom: 3px;"><a title="Google Instant"><img src="http://adage.com/images/bin/image/091310-GoogleInstant-th-pg32.jpg" alt="Google Instant" /></a>
<div style="float: right;"><a title="Google Instant"><img src="http://adage.com/images/random/0508/enlarge-tab.gif" height="20" alt="Enlarge" width="65" /></a></div>
<br /></td>
</tr>
<tr>
<td style="color: #999999; line-height: 133%; font-size: 86%; padding-bottom: 6px;"><strong>The evolution of search:</strong> How Google Instant works</td>
</tr>

</table>
<p />
The immediate impact is a lot more search results and a lot more ad impressions. For the past decade, Google has been training users to conduct more specific searches in more natural language and, over time, queries have gotten longer. But now, users are being presented with results from the very first letter. A specific query like "men's work boots size 10" yields dozens of top natural results (Mapquest, Mets, Menupages, Men's Wearhouse, Men's Workouts, etc) as the query is keyed in.
<p>The question is how distracting these results are to the searcher's original intent and how that impacts clicks and conversions. "You usually get to finish your thought," said Kevin Lee, CEO of search-marketing firm Didit. "This has the potential to distract people from what they were looking for and take them in a completely new direction."</p>
</blockquote>
<div class="posterous_quote_citation">via <a href="http://adage.com/digital/article?article_id=145854">adage.com</a></div>
<p>&nbsp;</p>
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        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
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      <pubDate>Fri, 10 Sep 2010 11:21:00 -0700</pubDate>
      <title>10 Places to Find Blogs to Guest Post On </title>
      <link>http://blog.mnmlistmktg.com/10-places-to-find-blogs-to-guest-post-on</link>
      <guid>http://blog.mnmlistmktg.com/10-places-to-find-blogs-to-guest-post-on</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote"><p>Here are 10 places you can find blogs to guest post on. No matter the niche you’re in, I promise you’ll find a blog to guest post on.</p> <ul> <li><strong>Look on <a href="http://www.invesp.com/blog-rank" title="Invesp top blogs" target="_blank">Invesp</a>:</strong> This blog ranking directory provides a lot of insight on different blogs in different niches. It was on this site that I learned that <a href="http://sethgodin.typepad.com" title="Seth's blog" target="_blank">Seth Godin</a> has over 450,000 RSS subscribers. I don’t think he accepts guest posts though so don’t rush to contact him. Visit<a href="http://www.invesp.com/blog-rank" title="Blog rank  directory" target="_blank"> Invesp’s blog rank directory</a> to see if you can find a blog that’ll be interested to accept a guest post from you.</li> </ul> <ul> <li><strong><a href="http://www.alltop.com" title="all the top stories" target="_blank">Alltop</a>:</strong> If you think there are no blogs in your niche to guest post on, guess again. <a href="http://www.alltop.com" title="All the top stories" target="_blank">AllTop</a> is a news aggregator site that covers a diverse range of niches. I’m sure you’ll find some blogs there to guest post on so check them out.</li> </ul> <ul> <li><strong>Blog Ad networks:</strong> Sites such as <a href="http://advertisespace.com" title="Buy and sell online adverts" target="_blank">AdvertiseSpace</a>, <a href="http://web.blogads.com/" title="Blogads online advertising platform" target="_blank">BlogAds</a> and <a href="http://www.buysellads.com" title="Online ad network for the creative industry" target="_blank">BuySellAds</a> (for creative industry) makes it easier for you to identify big blogs by sharing some stats with you. These are great places to look for blogs that accept guest posts.</li></ul></blockquote>

<div class="posterous_quote_citation">via <a href="http://socialmediatoday.com/kwameboame/178154/10-places-find-blogs-guest-post?utm_source=feedburner&amp;utm_medium=email&amp;utm_campaign=Social+Media+Today+%28all+posts%29">socialmediatoday.com</a></div>
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        <posterous:profileUrl>http://posterous.com/people/1brkxMB0lfb</posterous:profileUrl>
        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
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      <pubDate>Fri, 10 Sep 2010 08:11:00 -0700</pubDate>
      <title>30 Creative Minimalist Print Ads &#8211; Saying more with less! </title>
      <link>http://blog.mnmlistmktg.com/30-creative-minimalist-print-ads-saying-more</link>
      <guid>http://blog.mnmlistmktg.com/30-creative-minimalist-print-ads-saying-more</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote">Print ads are hardest to execute  because of the lack of space and freedom. Within a limited domain, you need to  effectively place your message to the target audience. Hence, minimalist and <a href="http://www.graphicdesignblog.org/conceptual-print-ads/"><strong>conceptual print ads</strong></a> are helpful in serving the cause perfectly. In a print ad, less use of  graphic design can yield more substance to the copy. This is where the services  of a talented <a href="http://www.graphicdesignblog.org/us-graphic-designers/"><strong>graphic designer</strong></a> come in handy.</blockquote>

<div class="posterous_quote_citation">via <a href="http://www.graphicdesignblog.org/creative-minimalist-print-ads/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+graphicdesignblog+%28Graphic+Design+Blog%29">graphicdesignblog.org</a></div>
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        <posterous:profileUrl>http://posterous.com/people/1brkxMB0lfb</posterous:profileUrl>
        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
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      <pubDate>Thu, 09 Sep 2010 18:46:00 -0700</pubDate>
      <title>A Beginner&#8217;s Guide to Facebook Insights</title>
      <link>http://blog.mnmlistmktg.com/a-beginners-guide-to-facebook-insights</link>
      <guid>http://blog.mnmlistmktg.com/a-beginners-guide-to-facebook-insights</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote"><p>The <a href="http://mashable.com/2010/06/07/facebook-insights-dashboard/">Facebook Insights dashboard</a> will help you answer some of these questions. As defined by Facebook, “Insights provides Facebook Page owners … with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners … are better equipped to improve their business with Facebook.”</p><p>So what’s the best way to use this relatively new tool? We’ve outlined some steps below that should have you measuring Facebook engagement in no time.</p></blockquote>

<div class="posterous_quote_citation">via <a href="http://mashable.com/2010/09/03/facebook-insights-guide/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+mashable%2Fbusiness+%28Mashable+%C2%BB+Business%29">mashable.com</a></div>
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        <posterous:profileUrl>http://posterous.com/people/1brkxMB0lfb</posterous:profileUrl>
        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
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      <pubDate>Wed, 01 Sep 2010 13:03:00 -0700</pubDate>
      <title>Top 11 Free Resources To Improve Your Blog&#8217;s Content </title>
      <link>http://blog.mnmlistmktg.com/top-11-free-resources-to-improve-your-blogs-c</link>
      <guid>http://blog.mnmlistmktg.com/top-11-free-resources-to-improve-your-blogs-c</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
<blockquote class="posterous_long_quote">
<p><img class="alignnone size-full wp-image-1184" title="typewriter" src="http://www.my-creativeteam.com/blog/wp-content/2010/08/typewriter.jpg" height="300" alt="" width="400" /></p>
<p>As part of our continuing series to help you in developing compelling content, today we provide you a list of the top 11 online resources to help you improve your writing skills.</p>
<p><a href="http://www.bartleby.com/141/index.html">The Elements of Style</a> &ndash; there is no better resource for writers than <a href="http://en.wikipedia.org/wiki/William_Strunk,_Jr.">William Strunk&rsquo;s</a> classic. I have a well-thumbed hard copy, but this online version covers the writing bases.</p>
<p><a href="http://www.collegedegrees.com/blog/2008/06/11/100-useful-web-tools-for-writers/">100 Useful Web Tools For Writers</a> &ndash; Whether poet, biographer, journalist,&nbsp;blogger or technical writer, you&rsquo;ll find a helpful tool in this list.</p>
<p><a href="http://www.problogger.net/">Problogger</a> &ndash; Darren Rowse is one of the best, most successful bloggers on the planet. Problogger provides advice on everything from writing good headlines to how to come up with story ideas...</p>
<p>click below for full list</p>
</blockquote>
<div class="posterous_quote_citation">via <a href="http://socialmediatoday.com/mycreativeteam/172707/top-11-free-resources-improve-your-blog%E2%80%99s-content">socialmediatoday.com</a></div>
<p>&nbsp;</p>
</div>
	
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        <posterous:profileUrl>http://posterous.com/people/1brkxMB0lfb</posterous:profileUrl>
        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
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      <pubDate>Wed, 01 Sep 2010 09:35:25 -0700</pubDate>
      <title>10 Ways to Get More Sales From Existing Customers</title>
      <link>http://blog.mnmlistmktg.com/10-ways-to-get-more-sales-from-existing-custo</link>
      <guid>http://blog.mnmlistmktg.com/10-ways-to-get-more-sales-from-existing-custo</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote"><b>Every business needs</b> new customers, but don't ever forget that your easiest and most predictable source of new revenue is right under your nose: It comes from the loyal customers who already know your company.  Acquiring new customers is expensive (five to ten times the cost of retaining an existing one), and the average spend of a repeat customer is a whopping 67 percent more than a new one.</blockquote>

<div class="posterous_quote_citation">via <a href="http://www.inc.com/guides/2010/08/get-more-sales-from-existing-customers.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+inc%2Fheadlines+%28Inc.com+Headlines%29">inc.com</a></div>
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        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
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      <pubDate>Wed, 01 Sep 2010 07:26:09 -0700</pubDate>
      <title>Three Ways To See Who UnFollowed You On Twitter</title>
      <link>http://blog.mnmlistmktg.com/three-ways-to-see-who-unfollowed-you-on-twitt</link>
      <guid>http://blog.mnmlistmktg.com/three-ways-to-see-who-unfollowed-you-on-twitt</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote"><p style="text-align: left;"><a href="http://oneforty.com/item/qwitter" class=""></a></p>
<p style="text-align: center;"><a href="http://oneforty.com/files/2010/08/Screen-shot-2010-08-02-at-3.26.59-PM.png" class=""><img class="aligncenter size-full wp-image-1076" src="http://oneforty.com/files/2010/08/Screen-shot-2010-08-02-at-3.26.59-PM.png" height="463" alt="" /></a></p>
<p style="text-align: left;">
</p><p style="text-align: left;">This perhaps answers that question, “Was it something I said?” Qwitter emails you when someone unfollows you and lets you know what your last tweet was when they stopped following.</p></blockquote>

<div class="posterous_quote_citation">via <a href="http://oneforty.com/blog/three-ways-to-see-who-unfollowed-you/?">oneforty.com</a></div>
    <p></p></div>
	
</p>

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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/250537/bioShotSquareLight.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/1brkxMB0lfb</posterous:profileUrl>
        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
      </posterous:author>
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      <pubDate>Wed, 01 Sep 2010 07:20:40 -0700</pubDate>
      <title>How Big Brands Employ Social Media Marketing</title>
      <link>http://blog.mnmlistmktg.com/how-big-brands-employ-social-media-marketing</link>
      <guid>http://blog.mnmlistmktg.com/how-big-brands-employ-social-media-marketing</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote"><p><strong>word-of-mouth marketing is about getting your customers, followers, or fans—whatever you want to call them—to love your brand so much that they’re going to ultimately advocate for it and spread the word on your behalf</strong>, so you don’t have to invest a lot of money.</p>
<p>And <strong>social media marketing is just a subset of that, which is leveraging these social media tools</strong> to do the exact same thing. Is that what I hear you saying?</p>
<p><em>Andy:</em> Exactly. Social media is a great tool. I’m a huge user and fan, but it <strong>only applies to the online half of word of mouth</strong>. Even if you look at the online half, there are probably more recommendations happening by email than Twitter or all the other social media put together.</p></blockquote>

<div class="posterous_quote_citation">via <a href="http://www.socialmediaexaminer.com/interview-andy-sernovitz/">socialmediaexaminer.com</a></div>
    <p></p></div>
	
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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/250537/bioShotSquareLight.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/1brkxMB0lfb</posterous:profileUrl>
        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
      </posterous:author>
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      <pubDate>Tue, 24 Aug 2010 12:41:56 -0700</pubDate>
      <title>Do We Still Need Websites?</title>
      <link>http://blog.mnmlistmktg.com/do-we-still-need-websites</link>
      <guid>http://blog.mnmlistmktg.com/do-we-still-need-websites</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote"><p>At the end of the day, brands today live a decentralized, if not fragmented, existence. The brand "home" has line-extended itself into a network of smaller residences and rented apartments -- or what we might call "brand stands" -- all primed for meeting and interacting with the consumer at various stages in the purchase, loyalty or advocacy cycle. A Facebook fan page is a classic brand stand. 
</p><p> 


				</p><div class="related-stories">
					<h4>Related Stories</h4>
					<dl>
												
						<dt><a href="http://adage.com/cmostrategy/article?article_id=145356">The Social-Media ROI Conundrum</a></dt>
						<dd>Why Don't Digital Agencies Forsake Payment in Cash, Too?</dd>
					</dl>
				</div>
				
				
A smart website feeds and refreshes the brand stands. It anchors the brand database, arguably the most coveted asset, and sets the tone and standard for the brand's ethos and attitude about feedback, expression and service. Put another way, it establishes that first critical (often unforgettable) impression. A great website also smartly syndicates, re-circulates and curates social content from the brand stands.  
<p> 
In a seamless "just in time" distribution network, content is refreshed from the website's wholesale supply network. There are some variations to this, of course. YouTube, a de facto hosting and syndication platform increasingly popular to brands, mimics this hub-and-spoke model, but brands still control the primary distribution network or original video content.
</p></blockquote>

<div class="posterous_quote_citation">via <a href="http://adage.com/cmostrategy/article?article_id=145351">adage.com</a></div>
    <p></p></div>
	
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      </description>
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/250537/bioShotSquareLight.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/1brkxMB0lfb</posterous:profileUrl>
        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
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      <pubDate>Mon, 23 Aug 2010 08:16:59 -0700</pubDate>
      <title>Why getting 10 customers is all that matters | VentureBeat</title>
      <link>http://blog.mnmlistmktg.com/why-getting-10-customers-is-all-that-matters</link>
      <guid>http://blog.mnmlistmktg.com/why-getting-10-customers-is-all-that-matters</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote"><p>I recently reviewed hundreds of startup pitches at&nbsp;Capital Factory,&nbsp;an early stage accelerator program for tech startups. Of those, almost none<em> </em>had unearthed 10 people willing to say, “If you build this product, I’ll give you $X.”<a href="http://www.vcwear.com/your-mom-is-not-a-valid-test-market/"><img class="alignright size-medium wp-image-206785" title="vcwear_momshirt" src="http://cdn.venturebeat.com/wp-content/uploads/2010/08/vcwear_momshirt-300x384.jpg" height="384" alt="" width="300" /></a></p>
<p>Think about that: Hundreds of people were ready to quit their day jobs, burn up savings and risk personal reputation -&nbsp;all without identifying ten measly people actually willing to pay for what they’re peddling. Short-sighted, no?</p>
<p>Put simply: If you can’t find ten people who say they’ll buy it, your company is bullshit.<strong></strong></p>
<p>Aren’t you sick of every startup blogger on Earth badgering you about this?&nbsp;Steve Blank says “get outside the building,” Eric Ries says “seek validated learning,” Sean Ellis says “seek product/market fit,” Drew Houston says “the only way to learn on a $0 budget is to talk to people.”</p>
<p>I say “find ten people who say they’ll buy.”</p></blockquote>

<div class="posterous_quote_citation">via <a href="http://entrepreneur.venturebeat.com/2010/08/18/why-getting-10-customers-is-all-that-matters/">entrepreneur.venturebeat.com</a></div>
    <p></p></div>
	
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      </description>
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/250537/bioShotSquareLight.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/people/1brkxMB0lfb</posterous:profileUrl>
        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
      </posterous:author>
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    <item>
      <pubDate>Mon, 23 Aug 2010 06:01:38 -0700</pubDate>
      <title>FTC Green Guidelines May Leave Marketers Red-Faced </title>
      <link>http://blog.mnmlistmktg.com/ftc-green-guidelines-may-leave-marketers-red</link>
      <guid>http://blog.mnmlistmktg.com/ftc-green-guidelines-may-leave-marketers-red</guid>
      <description>
        <![CDATA[<p>
	<div class="posterous_bookmarklet_entry">
      <blockquote class="posterous_long_quote"><p>Attention marketers: Within the next few weeks, you may be recasting your entire green-marketing strategy.

</p><p>
Right now on the desks of Federal Trade Commissioners is the new set of so-called Green Guides that are used by the FTC to guide enforcement of existing laws. They are the first environmental-marketing guidelines in 12 years and could radically reshape how far marketers can go in painting their products, packaging or even corporate images green. 

</p></blockquote>

<div class="posterous_quote_citation">via <a href="http://adage.com/article?article_id=145504">adage.com</a></div>
    <p></p></div>
	
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        <posterous:profileUrl>http://posterous.com/people/1brkxMB0lfb</posterous:profileUrl>
        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
      </posterous:author>
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      <pubDate>Sun, 22 Aug 2010 20:09:00 -0700</pubDate>
      <title>Untitled</title>
      <link>http://blog.mnmlistmktg.com/26375881</link>
      <guid>http://blog.mnmlistmktg.com/26375881</guid>
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        <![CDATA[<p>
	<p>Hi, welcome to the <a href="http://mnmlistmktg.com">mnmlistmktg</a> blog.&nbsp; We'll be including information and links on marketing and busienss development topics and strategies for small business owners.&nbsp; If you don't see what you are looking for, check back often.&nbsp; We'll be adding posts regularly.</p>
<p>Looking for information on higher education, publishing and emerging technologies?&nbsp; Check out <a href="http://edufication.posterous.com" target="_self">edufication.posterous.com</a></p>
	
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        <posterous:firstName>Isaac</posterous:firstName>
        <posterous:lastName>Mowder</posterous:lastName>
        <posterous:nickName>Isaac</posterous:nickName>
        <posterous:displayName>Isaac Mowder</posterous:displayName>
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