There are many ways to promote yourself, and as with any product, you have to target your audience as efficiently and as cost-effectively as possible. Let’s go over some problems and solutions.

Today we’ll take a closer look at that short space of time between the moment the lights go down and the first scene of a film, the part that so often sets our expectations of a movie, that sequence that speaks to our creative side: the art of the film title. We’ll look at the evolution of title design and some particularly interesting titles from various periods in the history of cinema and animation.