Mobile Marketing Blog

iPad Augmented Reality Window Shopping for Net-A-Porter

2012-02-01T11:35:00.000+02:00

Hello again everybody and my apologies for the radio silence... The Mobile World Congress in Barcelona is fast approaching and preparations are at their peak -- meaning.. no time for the blog! Here's a quick one (but - to make up for it - it's a really cool one) for today, where Net-A-Porter created an augmented reality window shopping campaign (using iPads): To celebrate Fashion's

"Bluetooth Secure Simple Pairing Using NFC" Guide

2012-01-11T09:00:00.000+02:00

Ever since Bluetooth came out one of the biggest problems has been (and still is) that of service discovery and pairing. How do you find another device 'near you' and how do you connect to it to exchange data? To date mobile phone users worldwide have found themselves struggling with this type of interface, but have been patiently and faithfully been sticking with it because of what it

Paris Equipped with NFC Mailboxes

2012-01-09T08:55:00.002+02:00

Happy New Year everybody!! My warmest wishes to all of you out there - wherever you are - for a year filled with happiness, health all around you and your families and success in whatever you take on - personally, or at work. After a couple of really hectic weeks I'm back with an interesting story for NFC (Near-Field Communications, for those of you still not in the know - check here for

Mobile Payments for Tickets in Berlin's Pergamon Museum

2011-12-22T10:38:00.003+02:00

I was recently made aware of this excellent example of a mobile payments solution that goes very far into showing how they are already possible using technologies readily available today. Most mobile payments solutions you'll hear, including Google's Wallet, involve at some point or another the use of Near-Field Communications (NFC) - therefore the huge hype around this new technology

Understanding The Term Bluetooth Proximity Marketing

2011-12-21T11:48:00.001+02:00

Today's post is a guest post from Bethany, a fellow blogger, who wanted to write about Bluetooth Proximity Marketing: Bluetooth proximity marketing is a method which allows the users of a bluetooth device to interact with various advertising agencies by receiving fresh information on various products such as vouchers, coupons etc. The user also receives music files, video files, contact

Apple Makes Bluetooth Available to iOS Apps!

2011-12-20T11:50:00.000+02:00

This is perhaps some of the biggest news - professionally speaking - I've heard in months! Yes, you heard that right! Apple has done the - so far - unthinkable and opened up your iPhone's bluetooth for use within other applications, by providing developers with a Bluetooth 4.0 LE API they can now use. Why is this not on their home page, right? Well, admittedly Siri is pretty damn good

SMS Notifications for Fishermen

2011-12-14T08:07:00.000+02:00

So the fisherman says to the fish: "Can you text me when you're in my net, so I can come pick you up?" No, it's not some rubbish joke (though I imagine there probably is one out there starting something like that). Instead it's a brilliant new idea by Pascal Katana, a student from Nairobi, Kenya, who has implemented a new contraption that combines SMS notifications with what I presume is

Starbucks NFC Xmas Campaign

2011-12-12T07:47:00.001+02:00

One of the blog's all-time favourite brands (for contribution in content I mean - not by personal preference), Starbucks is now tipping its toes in the ocean that is NFC marketing. In a Groupon type offer, Starbucks China is offering a free drink voucher to anyone who checks-in to Starbucks through the social network Jiepang, as long as a total of 30K check-ins is reached

Is the Future of Payments Mobile? [INFOGRAPHIC]

2011-12-07T08:47:00.001+02:00

I bet you've all started hearing about this - mobile payments. Whether you do or don't know exactly what it means, the following infographic gives a good overview of the whole electronic payments sector (with some useful mobile payments statistics in there for your business plans, presentations, etc.) and goes on to present mobile payments as well. Enjoy... via: The Digital Wallet and the

SMS Turns 19 Years Old [INFOGRAPHIC]

2011-12-05T08:49:00.001+02:00

Did you know its been 19 years since the very first text message was sent? It’s true, the first text message was sent on December 03, 1992 to Richard Jarvis from Neil Papworth, who sent the message using his personal computer. The text message read “Merry Christmas”. Below is a timeline the fellows over at Tatango created to help your readers understand how text messaging has evolved over

NFC Case Study: Museum of London

2011-11-28T08:00:00.000+02:00

A big thanks to Mihaela for pointing this one out - and what an interesting story it is! The Museum of London is already using NFC to allow visitors to find out more information about the exhibits! Straight from the Museum of London website: If you are among the first proud owners of an NFC enabled phone, then make sure you take full advantage of this cutting-edge technology by tapping the

Cytech Ltd: 10 Years of Ingenuity in Mobile Marketing [PRESS RELEASE]

2011-11-25T12:25:00.001+02:00

Heraklion, Greece, 17th November, 2011 - Cytech Ltd. reaches, today, 10 years of activity as a mobile marketing solutions provider and – having established international customer base for its SMS & Proximity Marketing products – has reason to celebrate! The company rolls out a range of attractive offers across all services and products to reward existing and new customers. “In these

Real-Estate NFC - Enabled Signs

2011-11-24T08:25:00.000+02:00

Looking around to find some case studies for NFC in mobile marketing I came across this piece of news on NFC World, reporting on the use of NFC tags in real-estate property signs from a real-estate agency in the UK. Upmarket national real estate chain Strutt & Parker has become the first to roll out NFC and QR code-enabled 'for sale' signs in the UK. "We are currently trialling the

No 3G in India?

2011-11-23T00:36:00.001+02:00

In a time when mobile internet access is considered to be becoming somewhat of a standard in developed and third world countries alike (mind you, for different reasons in each) I found it strange to read on TNW that the carriers over in India are considering canning their 3G services altogether... Bharti Airtel, Idea and Vodafone, three of India’s largest telecom carriers, have jointly

Android Market: Sweden Outperforms US in App Download Per User

2011-11-18T11:09:00.001+02:00

A pretty interesting press release today from research2guidance on the number of mobile app downloads per consumer in the most active countries around the world. Useful stats to have for your mobile marketing business plans and powerpoint presentations. US market in terms of app downloads is neither the most active nor the one with the highest growth potential. In comparison to the

Geosocial LBS Users [INFOGRAPHIC]

2011-11-16T11:31:00.001+02:00

Location-Based Services (LBS) has been around forever. For the past 15 years at least, it's always been the sort of thing that everyone was waiting to take off... Well, looking around us now we'll find plenty of apps and services offering LBS today, so it seems like the time has come. Take a look at the following infographic to see just who's using them today. Advancements in

What Are the Available NFC Phones?

2011-11-14T07:30:00.000+02:00

Following on from my previous post on the available NFC phones, here's another list of NFC phones available, that a reader, John - thanks John - pointed out. As the author points out the information is not to be considered 100% reliable as handset manufacturers don't yet provide the fully detailed specifications about the device's NFC specifications (this sounds so much like a few years

NFC + Parkour Promo Video

2011-11-11T11:57:00.001+02:00

I love sports. All sports - though admittedly some more than others. You could really tempt me to join any sort of game or try on anything, but one of the ones I've never had the chance to practice has been freerunning / parkour - and it was love at first sight. I've literally spent hours watching parkour videos... It's great to be now finding promo videos that promote mobile marketing

A Book on Bluetooth Proximity Marketing

2011-11-10T11:23:00.001+02:00

When last did you get a Bluetooth message and what did you think? Wait.. don't skip ahead. Think about it... Really. ...If what you got is a mixture of feelings and thoughts, well, you're about where most people are with Bluetooth. In fact, even when this type of advertising media is discussed (even between active mobile marketing professionals in the field) you will find the most

Customers Embrace Mobile Couponing [INFOGRAPHIC]

2011-11-08T13:01:00.000+02:00

Having recently been developing our own Mobile Coupons features over at the firm where I do work, I was recently looking around for a decent infographic with some statistics / predictions you can (hopefully) rely on. I came across this and it's been open in my browser for a while now, to share with you all, so here it is... Enjoy.. Learn More about Mobile Tagging at Microsoft Tag.

Where Is Mobile Marketing Headed?

2011-11-07T08:00:00.000+02:00

I have just been reading this very interesting piece on 160characters.org, which I found to be extremely interesting and insightful and most definitely worth your time for reading it. It's an article from Mr. Marco Veremis, President of Upstream, who shares his thoughts on mobile marketing. A few weeks ago we opened the doors of our Latin American office. With clients already including

When To Buy Your Kid A Tablet [INFOGRAPHIC]

2011-11-04T10:47:00.000+02:00

Now I know you don't all have kids yet, and I know that even those of you that do wouldn't rely on a blog post to find out when to buy them a tablet (not this one anyway - sorry!). Still the following infographic has some pretty interesting info about when parents think they should / would / have already bought their children tablets or smartphones. And here is the Press Release

Tablets Driving eCommerce [INFOGRAPHIC]

2011-11-02T07:37:00.000+02:00

Another interesting infographic for today, presenting some interesting statistics about the effect tablets are having on online shoppers' habits, and how they are increasingly being used for online shopping activities. Online Buyers increasingly use tablets for their shopping, according to infographic published by monetate.com.

What Phones Are NFC-Enabled ?

2011-11-02T00:30:00.000+02:00

(or how to choose what NFC phone to buy!) So, it's that time of the year now, when I'm due for an upgrade and I have to go out and look for a new mobile phone... Having recently lost my iPhone 3GS meant I had to go back to an older 3G - and those of you out there still using that will know just how painfully slow it is nowadays - and I could go on a rant here about it, but I'm just not

10 Signs Your New Cell Phone is Just Too BIG

2011-11-01T07:51:00.000+02:00

I've long been thinking of the different ways we can escape from the large smartphones that seem to be creeping back into our pockets these days (mainly due to our needs for larger screens and phones that just do more). I have a number of ideas on the subject which I'm planning to post in a separate article, but for the time being here's a post that'll help you know your brand new smartphone