Mobile Marketing Blog

Is a Mobile Site Worth the Extra Budget?

2012-05-16T13:03:00.000+03:00

Following up on the previous article where I compared the different approaches to build a mobile application ( Mobile Web Application vs. Native Application vs. Mobile App Builder ), it is now time to look at how to better approach building your website. Should you focus on building a mobile-optimized site, or should you build a full-blown website instead, assuming most mobile devices have

Small and Medium-Sized Businesses Set SAIL with VeriFone [PRESS RELEASE]

2012-05-12T13:49:00.000+03:00

New Open Payment Platform Integrates Social Media, Mobility and Fosters Third-Party Innovation NEW ORLEANS (CTIA Booth # 4019) – May 8, 2012 – VeriFone Systems, Inc. (NYSE: PAY), today introduced SAIL by VeriFone, a streamlined, cost effective payment-as-a-service platform that provides business owners and merchants an easy and secure way to accept payments wherever business takes them.

Tablet Users Will Help Shape the Future Mobile App Market [PRESS RELEASE]

2012-05-11T13:31:00.000+03:00

Between 2010 and 2011 the global installed base of app consumers increased by 104%. While the installed base of smartphones increased by nearly 274 million, tablets were the fastest growing segment. The number of new tablet app consumers increased by 58 million. As a result, tablet owners now constitute 8.6% of the installed app consumer base. Based on Q2 projections for

Mobile Web Application vs. Native Application vs. Mobile App Builder

2012-05-02T16:42:00.002+03:00

Couple of weeks ago I spent a fair amount of time trying to decide whether a mobile web application was a better solution for a particular project than building the respective native application for each of the available mobile platforms (iOS, Android, Blackberry, etc.). The dilemma, was the usual native mobile application vs. mobile web application, where, I'm sure, you will find (extreme

The Mobile Apps Economy [INFOGRAPHIC]

2012-04-24T16:38:00.000+03:00

I just came across (thanks Diana!) this very interesting infographic, from FrugalDad.com, specifically about smartphone apps. The folks there researched how the ever-growing importance of the smartphone to our economy by creating jobs on the one hand, and saving consumers money on the other, by helping them save on everything from gas to groceries. I'd say that one of the biggest values of a

Pivotal Payments Partners With NetSecure to Develop Branded Mobile Payment Application [PRESS RELEASE]

2012-04-23T13:11:00.001+03:00

MONTREAL, April 17, 2012 – Pivotal Payments, North America's fastest growing payment processor today announces a partnership with NetSecure Payments to develop a mobile payment application for smartphones and tablets. This application will allow merchants to swipe, authorize and settle credit card transactions without the use of hardwired terminals. It will be released in Canada during Q2 2012

Android Users: Switch Profiles with NFC Tags

2012-04-20T11:54:00.001+03:00

Great news for Android users with NFC-enabled devices (2 friends recently got the Nexus S and the Galaxy Nexus respectively, so guys... read carefully)! It seems that pretty soon the Cyanogen distribution (perhaps the most popular alternative to the official distro) will include native support for switching profiles on NFC-enabled phones, using specific NFC tags. Take a look at this

What Is A Mobile Payment?

2012-04-17T21:02:00.001+03:00

Ok, so you've heard about mobile payments. You've been seeing it everywhere in the news, you've been reading it in articles all over the net, and you know that people around the world are making money by accepting mobile payments. But have you ever actually stopped to think what mobile payments are? What do tecchies and non-tecchies alike when they mention mobile payments as the holy grail of

6 Mobile Coupon Platforms for U.S. Retailers

2012-04-12T15:33:00.000+03:00

Ok, just came across this and it seemed something like most of you would be interested, so had to share it out. Mobile Coupons are one of the best ways to engage with your customers, and we are seeing more and more providers Stephanie Miles, from StreetFightMag.com, has put together a list of 6 Mobile Coupon Platforms that you (or your customers) as a retailer can use to promote your

Buy Your Dreams on Your iPhone!

2012-04-10T15:59:00.000+03:00

Sleep has always been one of the things I've wanted to do research on - though I'm not the academic type of research guy - as it's always been fascinating for me how we know so little about it (other subjects include the bottom of the oceans and how children learn). It was therefore really interesting to be reading about this mass sleep experiment, aiming to understand if specific dreams

SMS for Business Comms: Better than E-mail? [INFOGRAPHIC]

2012-04-04T19:42:00.001+03:00

If you're constantly looking for new ways you can make use SMS - not just for text message marketing - but also for business, here are some ideas about how it can be used to transform your daily communications, and how it can improve aspects of the way you currently communicate with your associates / staff.

Mobile Payments: Who Are The Key Players? [INFOGRAPHIC]

2012-04-02T09:03:00.000+03:00

Today's post is about the all-exciting mobile payments sector, that's just waiting to take off... The following infographic presents the key players in the fields and has all the company names that you want to be looking out for! In the words of the creators: Now we're being asked about all of the companies that seem to be jumping into the mobile payment game. It's a good question.

Want to play Android games on your Windows PC??

2012-03-30T13:28:00.001+03:00

Looking to run Android mobile applications on your Windows PC? Read on: BlueStacks says its App Player will bring 450,000 Android apps to PCs, and although we weren't able to test every single one — the apps we tried worked without too many issues. There was some occasional lag on some of the gaming tiles, like Angry Birds Space and Draw Something, but the new beta is a lot more

SnapDragon: Around the World On One Charge

2012-03-28T09:07:00.000+03:00

Bit of light reading / viewing today... Came across a pretty cool video (Thanks to Eric for pointing this out) from Snapdragon (the mobile / tablet processor family) who published a pretty funny video around the concept of how far a smartphone can travel around the world on a single charge shooting different forced perspective shots. My favourite bit is around 1:19 with the cat...

App Store Consolidation Has Begun

2012-03-27T23:49:00.001+03:00

Today's press release is from research2guidance and contains information from their latest report. The market for full catalog app stores has reached its limit. Consolidation has begun. The year 2011 marked the beginning of a shake-out in the app store market. In order to be successful, new entrants will either have to concentrate on new technologies (Web apps) or target niche segments (e.g.

SMS marketing tutorial: 5 tips to better success

2012-03-26T08:58:00.000+03:00

When it comes to SMS marketing, few things are as on the cutting-edge. Once, getting your company's message to the people was a hard task which took an age to turn into sales. Now? It's a very different, and a simple Short-Code and Premium Rate SMS works wonders. By utilising a few key strategies and ideas, any company can make itself known. The best thing about it is obvious: once you've

How Do Different Age Groups Use Mobile?

2012-03-23T08:59:00.003+02:00

Much as I love infographics, it's always refreshing to be finding statistics about large studies that are not presented as one. Reminds me of the 'good old days'... The thing about infographics is that a lot of the time the emphasis is on the visualization of the data, not the data itself. Infographics can be very impressive, regardless of whether the research results presented are based

How Effectively are You Leveraging the Option of Mobile Marketing?

2012-03-15T08:55:00.000+02:00

Today's post is a guest post from Soumya, who wrote about what sort of mobile marketing initiatives businesses need to look at if they are to benefit from their presence on consumers' mobile phones. Statistics indicate that currently, there are over 4.6 billion devices that are supported by the most advanced and fast growing platforms of networking and communication. This rapid

Mobile Payments: Today's Landscape

2012-03-14T08:57:00.001+02:00

Following on from yesterday's press release on mobile payments, I remembered seeing in my mess-of-an-inbox-during-the-past-month an e-mail from Dimitri at FirstPartner , who was kind enough to share their latest market map on mobile payments. I went back and found it and spent some time reading it (impressive just how much information you can fit onto a single page) and would definitely

PayOne Simplifies Mobile Payments on a Global Scale [PRESS RELEASE]

2012-03-13T08:01:00.000+02:00

PaymentOne becomes PayOne as company rebrands to power a truly “frictionless” mobile lifestyle SAN JOSE, Calif. – March 12, 2012 - PayOne (www.PayOne.com), formally called PaymentOne, announced today a complete rebranding of the company that invented “no credit card required” carrier billing for digital commerce more than twelve years ago. PaymentOne becomes PayOne today with a new look

See You in MWC 2013!

2012-03-12T08:42:00.004+02:00

After a remarkable week at MWC in Barcelona the week before, (and I'd like to thank everyone I met there for the really interesting discussions - keep in touch guys!) I am left with remarkable experiences I feel are worth sharing - especially to those of you not having ever attended. If you are interested in the mobile sector and have so far only being following the event on twitter,

Mobile World Congress 2012 Barcelona

2012-02-28T08:43:00.000+02:00

Hey everybody.. This week I'm at the Mobile World Congress 2012 in Barcelona... If any of you reading this want to come say 'hi' and chat a bit - you can find me in Hall 2.1 stand C62 , with Cytech Ltd. I will really be glad to meet some of you and have a quick chat! Hope you all have a great week here in Barcelona and make the most of your visit here.. Best wishes, Giorgos

The Rise Of Business SMS [INFOGRAPHIC]

2012-02-23T18:00:00.000+02:00

Even with the likes of person-to-person messaging services like iMessage (now also available on the Mac) and BBM, SMS is still live and kicking, and I don't see it going anywhere just yet! (And for at least as long as not everyone can afford an iPhone, Mac or Blackberry, etc.) A good reason behind this is that beyond its use for person-to-person communication, SMS is also an ideal medium

Mobile App Stores Historical Timeline [INFOGRAPHIC]

2012-02-23T00:48:00.000+02:00

A really good infographic I came across recently, presenting a historical overview of the various mobile app stores. The history starts in 2008 when the Apple App Store launched, with just 500 apps, to today with billions of apps downloaded so far - more than the whole population on Earth today. Source:AppCreator

Mobile Apps Usage Statistics [INFOGRAPHIC]

2012-02-10T13:12:00.000+02:00

We all know what a huge market there is around mobile apps. But, how much do we really know about how mobile applications are really used on consumers' mobile phones? Well, fear not, puzzled reader, a very informative infographic is here just for you, to help answer that question, so you no longer have to spend your life in ignorance! Simply read on.. Source: Usability Blog