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      <title>Mobile Marketing</title>
      <description>Mashup of Mobile marketing feeds.</description>
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      <pubDate>Thu, 31 May 2012 05:08:31 +0000</pubDate>
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      <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/mobile_marketing" /><feedburner:info uri="mobile_marketing" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId>mobile_marketing</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
         <title>Google Play Store Gets Fleshed Out With Galaxy Nexus Accessories</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/nFOYgPJcjzo/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/accys.jpg?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="accys" title="accys" style="float:left;margin:0 10px 7px 0;"/&gt;When Google launched the new Devices section of their Google Play Store, it only seemed like a matter of time before the company would eventually expand beyond selling just the unlocked Galaxy Nexus. After all, it's called the Device&lt;em&gt;s&lt;/em&gt; section for a reason.

While rumors of forthcoming &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/30/if-the-spec-is-dead-so-is-the-nexus-tablet/"&gt;Nexus tablets&lt;/a&gt; dance in our heads, Google has recently started carrying some new gear in the Play Store, though they're decidedly not new or flashy. Users can now pick up Samsung&lt;a rel="nofollow" target="_blank" href="https://play.google.com/store/devices/details/Vehicle_Dock?id=galaxy_nexus_hspa_car_dock&amp;#38;feature=accessories#?t=W251bGwsMSwyLDExMSwiZGV2aWNlLWdhbGF4eV9uZXh1c19oc3BhX2Nhcl9kb2NrIl0."&gt; vehicle&lt;/a&gt; and &lt;a rel="nofollow" target="_blank" href="https://play.google.com/store/devices/details/Desktop_Dock_with_Pogo_Pin?id=galaxy_nexus_hspa_pogo_desk_dock&amp;#38;feature=accessories#?t=W251bGwsMSwyLDExMSwiZGV2aWNlLWdhbGF4eV9uZXh1c19oc3BhX3BvZ29fZGVza19kb2NrIl0."&gt;desktop docks&lt;/a&gt; to prop up their Galaxy Nexuses when needed, but here's the thing -- not all of you will be able to use them.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=563676</guid>
         <pubDate>Thu, 31 May 2012 04:12:00 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/accys.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="accys" title="accys" style="float:left;margin:0 10px 7px 0;"/><p>When Google launched the new Devices section of their Google Play Store, it only seemed like a matter of time before the company would eventually expand beyond selling just the unlocked Galaxy Nexus. After all, it&#8217;s called the Device<em>s</em> section for a reason.</p>
<p>While rumors of forthcoming <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/30/if-the-spec-is-dead-so-is-the-nexus-tablet/">Nexus tablets</a> dance in our heads, Google has recently started carrying some new gear in the Play Store, though they&#8217;re decidedly not new or flashy. Users can now pick up Samsung<a rel="nofollow" target="_blank" href="https://play.google.com/store/devices/details/Vehicle_Dock?id=galaxy_nexus_hspa_car_dock&amp;feature=accessories#?t=W251bGwsMSwyLDExMSwiZGV2aWNlLWdhbGF4eV9uZXh1c19oc3BhX2Nhcl9kb2NrIl0."> vehicle</a> and <a rel="nofollow" target="_blank" href="https://play.google.com/store/devices/details/Desktop_Dock_with_Pogo_Pin?id=galaxy_nexus_hspa_pogo_desk_dock&amp;feature=accessories#?t=W251bGwsMSwyLDExMSwiZGV2aWNlLWdhbGF4eV9uZXh1c19oc3BhX3BvZ29fZGVza19kb2NrIl0.">desktop docks</a> to prop up their Galaxy Nexuses when needed, but here&#8217;s the thing &#8212; not all of you will be able to use them.</p>
<p>You see, the accessories listed work just fine with the GSM version of the Galaxy Nexus, but you&#8217;re fresh out of luck if you&#8217;ve opted for one of the LTE-capable versions. Chalk it up to a very minor difference between the two versions&#8217; waistlines, as the Verizon and Sprint variants are <em>juuuust</em> thick enough to render them incompatible. </p>
<p>Yeah, they aren&#8217;t exactly the additions I was hoping for either. Still, it&#8217;s a pretty clear sign that Google is more serious about their hardware offerings. If Google really is set on offering a score of new gadgets through their own web store, they can&#8217;t let those customers mosey on over to other retailers when it comes time for them to shell out extra money for related goodies, especially when accessories are where retailers often make up for money lost of device sales. I imagine that Google&#8217;s testing the waters a bit with this new turn &#8212; if they can entice users into buying other, supplementary knick-knacks from them instead of turning to mainstays like Amazon, you can bet they&#8217;ll do the same with any other devices they happen to start selling down the line.</p>
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      <feedburner:origLink>http://techcrunch.com/2012/05/30/google-play-store-gets-fleshed-out-with-galaxy-nexus-accessories/</feedburner:origLink></item>
      <item>
         <title>Mobile Traffic is Surging, But Monetization Lags Well Behind Desktop</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/Y8hAUQlKB_0/mobile-traffic-surging-monetization-lags-well-behind-desktop</link>
         <description>&lt;div class="linkedinbutton"&gt;&lt;/div&gt;&lt;br /&gt;
&lt;p class="p1"&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/IMG_8772lowres.jpeg"&gt;&lt;img src="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/IMG_8772lowres.thumbnail.jpeg" alt="" title="" class="image image-thumbnail " width="150" height="113"/&gt;&lt;/a&gt;&lt;/span&gt;Global mobile traffic is going through the roof, jumping from just 1 per cent of all online traffic in 2009 to about 10 per cent today, &lt;a rel="nofollow" target="_blank" href="http://kpcb.com"&gt;KPCB&lt;/a&gt;&amp;#039;s (Kleiner Perkins Caufield &amp;amp; Byers) Mary Meeker concludes in her latest Internet Trends report. Mobile monetization is growing as well, but it is still far from delivering the far greater results now expected in the desktop world, according to the report.&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;Mobile accounts for 8 per cent of the e-commerce in the US, and mobile application and advertising revenue has jumped at a compound annual growth rate of 153 per cent since 2008 to $12bn in 2011, Meeker reports.&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;The problem with mobile though, and many companies are learning this the hard way, is that effective CPMs on mobile are five times lower than eCPM on the desktop. Desktop Internet averages an eCPM of $3.50 while mobile Internet generates an eCPM of just 75 cents. Moreover, the average revenue per user on mobile is anywhere from 1.7 to 5 times lower on mobile than desktop.&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;"Mobile is great. There is a transition that is going on right now," Meeker tells attendees at &lt;a rel="nofollow" target="_blank" href="http://allthingsd.com/20120530/mary-meekers-legendary-internet-slide-deck-the-d10-highlights-video/"&gt;All Things D&amp;#039;s D10 Conference&lt;/a&gt;.&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;"It may take a little while for mobile to get monetized as well as desktop," she says.&amp;nbsp;"It&amp;#039;s early and the screen is small and the ad units haven&amp;#039;t really been rolled out effectively yet."&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;Despite these challenges, Meeker is confident that the mobile industry will get better at local and social, and make more money in the process.&amp;nbsp;"I think the overall market for companies and monetization is really healthy," Meeker concludes.&lt;/p&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/Y8hAUQlKB_0" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">18902 at http://www.mobilemarketingmagazine.co.uk</guid>
         <pubDate>Wed, 30 May 2012 22:38:41 +0000</pubDate>
      <feedburner:origLink>http://www.mobilemarketingmagazine.co.uk/content/mobile-traffic-surging-monetization-lags-well-behind-desktop</feedburner:origLink></item>
      <item>
         <title>Death To The Dock Connector? Apple Is Looking For A Connector Design Engineer</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/KnI0qy-s9dU/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/apple-dock-connector-to-usb-cable.jpg?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="apple-dock-connector-to-usb-cable" title="apple-dock-connector-to-usb-cable" style="float:left;margin:0 10px 7px 0;"/&gt;Could Apple really be looking to end their longstanding affair with the 30-pin Dock Connector? It's been a move that's been rumored for years, and a job opening at Cupertino for a&lt;a rel="nofollow" target="_blank" href="http://jobs.apple.com/index.ajs?BID=1&amp;#38;method=mExternal.showJob&amp;#38;RID=74734&amp;#38;CurrentPage=1"&gt; Connector Design Engineer&lt;/a&gt; adds a bit of fuel to that fire. 

This person will be "responsible for managing multiple connector designs and developments in support of the iPod product lines." It goes on to describe that this task will "involve adaptation of existing connectors or complete new designs." It's apparently important enough to Apple that they've got another,&lt;a rel="nofollow" target="_blank" href="http://jobs.apple.com/index.ajs?BID=1&amp;#38;method=mExternal.showJob&amp;#38;RID=92412&amp;#38;CurrentPage=2"&gt; very  similar listing&lt;/a&gt; on their jobs page.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=563402</guid>
         <pubDate>Wed, 30 May 2012 22:01:41 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/apple-dock-connector-to-usb-cable.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="apple-dock-connector-to-usb-cable" title="apple-dock-connector-to-usb-cable" style="float:left;margin:0 10px 7px 0;"/><p>Could Apple really be looking to end their longstanding affair with the 30-pin Dock Connector? It&#8217;s been a move that&#8217;s been rumored for years, and a job opening at Cupertino for a<a rel="nofollow" target="_blank" href="http://jobs.apple.com/index.ajs?BID=1&amp;method=mExternal.showJob&amp;RID=74734&amp;CurrentPage=1"> Connector Design Engineer</a> adds a bit of fuel to that fire.</p>
<p>This person will be &#8220;responsible for managing multiple connector designs and developments in support of the iPod product lines.&#8221; It goes on to describe that this task will &#8220;involve adaptation of existing connectors or complete new designs.&#8221; It&#8217;s apparently important enough to Apple that they&#8217;ve got another, <a rel="nofollow" target="_blank" href="http://jobs.apple.com/index.ajs?BID=1&amp;method=mExternal.showJob&amp;RID=92412&amp;CurrentPage=2">very similar listing</a> on their jobs page.</p>
<p>It sounds like Apple isn&#8217;t just looking for a new lead engineer &#8212; Apple could be looking for a new iDevice interface.</p>
<p>The Dock Connector has lived a good life. Introduced in 2003 with the third generation iPod, the Dock Connector has been a trusted consort in the Apple army. But it&#8217;s time for retirement. Smaller, more compatible interconnects are more than capable of providing the power and a data connection. A MicroUSB-equipped iPhone might make Steve Jobs roll in his grave, but it would also make millions of users rejoice in the name of a universal connection.</p>
<p>As I&#8217;ve mentioned, people have been forecasting the death of the Dock Connector for years now. The reasoning is almost always the same: the sheer size of the Dock Connector is hindering Apple&#8217;s design. If Apple moved to something smaller, such as a Mini Dock Connector or even MicroUSB, this would allow for a larger range of designs. But Apple has yet to make the switch. That might change with the iPhone 5, though.</p>
<p>One of the leading iPhone 5 rumors, along with a significantly bigger screen, <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/29/think-of-the-docks-could-the-new-iphone-have-a-microusb-connector/">involves a new interconnect</a>. Recent leaked iPhone 5 photos supposedly show what appears to be a MicroUSB port at the bottom of the device instead of the traditional Dock Connector. There have also been whispers of a MagSafe-like connector as well.</p>
<p>Even without this job posting, it&#8217;s pretty much accepted that the Dock Connector is nearing the end of its life. Even though there are better options, it will still be sorely missed. Just think of all the iDevice docks that will fall silent when their owners upgrade to the latest hardware &#8212; well, unless, Apple releases a pricey Dock Connector to Mini Dock Connector adapter.</p>
<p>[Hat tip to <a rel="nofollow" target="_blank" href="http://www.founder2be.com/profile/wolfgang">Wolfgang Bremer</a>, CCO of Founder2be.com]</p>
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         <title>Apple CEO Tim Cook Dishes on iPad, Steve Jobs, Patents and Siri</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/hK5RJQmPYKQ/apple-ceo-tim-cook-dishes-ipad-steve-jobs-patents-and-siri</link>
         <description>&lt;div class="linkedinbutton"&gt;&lt;/div&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/tim-cook-dx-2012.jpg"&gt;&lt;img src="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/tim-cook-dx-2012.thumbnail.jpg" alt="" title="" class="image image-thumbnail " width="150" height="113"/&gt;&lt;/a&gt;&lt;/span&gt;As expected, &lt;a rel="nofollow" target="_blank" href="http://apple.com"&gt;Apple&lt;/a&gt; CEO Tim Cook didn&amp;#039;t reveal much in the way of product news in a lengthy interview at &lt;a rel="nofollow" target="_blank" href="http://allthingsd.com/20120529/tim-cook-video/"&gt;All Things D&amp;#039;s D10 Conference&lt;/a&gt;, but he did share some interesting insights into the iPad, Steve Jobs, patents and Siri.&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;Reflecting on what he called the absolute saddest days of his life when Steve Jobs died, Cook says the Apple co-founder taught him that "focus is key," adding that "Apple has a culture of excellence that is so unique and so special. I&amp;#039;m not going to witness or permit the change of it."&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;Cook continues: "(Jobs) also taught me that the joy is in the journey, which is a revelation for me. And I think he taught all of us that life is fragile."&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;Earlier on Cook talked about the iPad with wonder and awe. "I&amp;#039;ve never seen a product&amp;nbsp;in technology that consumers loved pretty instantly, and business loved, and education loved, and people of all ages loved. iPad has just been unbelievable. It&amp;#039;s been a knockout and I think we&amp;#039;re in the first inning of it."&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;In reiterating his long-held belief that tablets will eventually surpass the PC market, Cook explained why Apple is determined to not lump the two device categories together.&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;"Products&amp;nbsp;are about trade offs and you have to make tough decisions. You have to choose. The more you look at a tablet as a PC, the more the baggage from the past affects the product," he says.&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;Calling the recent patent wars a "pain in the ass," Cook says:&amp;nbsp;"No one should be able to get an injunction off a standards-essential patent because the owner of the patent has the responsibility to license it on a fair, reasonable and non-discriminatory manner."&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;He also held firm to Apple&amp;#039;s stance on innovation: "From our point of view, it&amp;#039;s important that Apple not be the developer for the world. We can&amp;#039;t take all of our energy and all of our care and finish the painting and have someone else put their name on it."&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;When pressed on the perceived weaknesses and beta nature of Siri, Cook barely flinched. "It&amp;#039;s one of the most popular features of iPhone 4S," he said. "But, there&amp;#039;s more that it can do and we have a lot of people working on this, and I think you&amp;#039;ll be really pleased about some of the things you&amp;#039;ll see over the coming months… I think you&amp;#039;re going to be really happy with where it&amp;#039;s going."&lt;/p&gt;&lt;br /&gt;
&lt;p class="p1"&gt;In terms of news, Cook kept a tight lid on Apple&amp;#039;s plans, but he did say the company plans to collaborate more closely with Facebook.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/hK5RJQmPYKQ" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">18900 at http://www.mobilemarketingmagazine.co.uk</guid>
         <pubDate>Wed, 30 May 2012 21:58:24 +0000</pubDate>
      <feedburner:origLink>http://www.mobilemarketingmagazine.co.uk/content/apple-ceo-tim-cook-dishes-ipad-steve-jobs-patents-and-siri</feedburner:origLink></item>
      <item>
         <title>Flipboard opens an Android beta program</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/-H1ql0gA-Bs/</link>
         <description>Flipboard for Android launched exclusively on Samsung's Galaxy S III. The reading app is an iOS fave due to its intuitive page flipping interface, many news sources and connectivity to social networking sites. Here's how to register and get Flipboard for Android beta on your phone.&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&amp;#038;blog=33319749&amp;#038;post=210303&amp;#038;subd=gigaompaidcontent&amp;#038;ref=&amp;#038;feed=1" width="1" height="1"/&gt;</description>
         <guid isPermaLink="false">http://gigaom.com/?p=527107</guid>
         <pubDate>Wed, 30 May 2012 20:55:59 +0000</pubDate>
         <content:encoded><![CDATA[<img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/-H1ql0gA-Bs" height="1" width="1"/>]]></content:encoded>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2012/05/flipboard-android-featured.jpg?w=210">
            <media:title type="html">flipboard-android-featured</media:title>
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         <media:content medium="image" url="http://0.gravatar.com/avatar/6cbb45abac59965c2626e40155358d1b?s=96&amp;amp;d=retro&amp;amp;r=PG">
            <media:title type="html">Kevin C. Tofel</media:title>
         </media:content>
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            <media:title type="html">flipboard-coming-to-android</media:title>
         </media:content>
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      <feedburner:origLink>http://feeds.moconews.net/~r/moconews/~3/XZ7aglm5vmw/</feedburner:origLink></item>
      <item>
         <title>Flipboard Officially Opens Up Their Android Beta To Interested Testers</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/9PNQ5J9vTOw/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/flipdroid3.jpg?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="flipdroid3" title="flipdroid3" style="float:left;margin:0 10px 7px 0;"/&gt;Well, that was quick. The news of an impending &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/30/flipboard-for-android-beta/"&gt;Flipboard Android beta&lt;/a&gt; only began making the rounds earlier this morning, and now the Flipboard team has opened up the beta process to anyone interested in taking the plunge.

Users interested in taking the pre-release version of the app for a spin can mosey over to Flipboard's &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/30/flipboard-for-android-beta/"&gt;Android landing page&lt;/a&gt;, where they can sign up for the beta and wait patiently to receive a download link in their inbox. The confirmation email mentions that the waiting period could stretch up to 24 hours, though we're hearing that plenty of people are receiving their &lt;a rel="nofollow" target="_blank" href="http://www.droid-life.com/2012/05/30/flipboard-beta-released-for-android-download-it-now/"&gt;download links&lt;/a&gt; without too much of a delay.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=563364</guid>
         <pubDate>Wed, 30 May 2012 20:32:20 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/flipdroid3.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="flipdroid3" title="flipdroid3" style="float:left;margin:0 10px 7px 0;"/><p>Well, that was quick. The news of an impending <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/30/flipboard-for-android-beta/">Flipboard Android beta</a> only began making the rounds earlier this morning, and now the Flipboard team has opened up the beta process to anyone interested in taking the plunge.</p>
<p>Users interested in taking the pre-release version of the app for a spin can mosey over to Flipboard&#8217;s <a rel="nofollow" target="_blank" href="http://flipboard.com/android/">Android landing page</a>, where they can sign up for the beta and wait patiently to receive a download link in their inbox. The confirmation email mentions that the waiting period could stretch up to 24 hours, though we&#8217;re hearing that plenty of people are receiving their <a rel="nofollow" target="_blank" href="http://www.droid-life.com/2012/05/30/flipboard-beta-released-for-android-download-it-now/">download links</a> without too much of a delay.</p>
<p>I managed to get the new version of the app up and running on my trusty Galaxy Nexus, and so it far seems plenty responsive (not to mention handsome) despite its beta label. Scrolling through lists of sources to cull content from is terribly snappy, and I can only detect the faintest bit of lag as I touch those sources&#8217; icons to see more. Assuming you&#8217;ve got some robust hardware at your disposal, you probably won&#8217;t run into too many issues.</p>
<p>Not every device will be as lucky, though. I downloaded and tested the app onto my backup handset &#8212; a not-terribly-old myTouch 4G &#8212; and was told upon installation that the device &#8220;does not meet the minimum requirements is not supported by Flipboard.&#8221; After selecting some categories to add to my Flipboard, the app stalled out. I guess it&#8217;s a good thing Flipboard decided on the route they did, and with any luck the final product will be free of hiccups when the more widespread launch takes place in the coming months.</p>
<p>Your mileage will certainly vary &#8212; that&#8217;s sort of the point of this whole exercise &#8212; and the Flipboard team would appreciate any feedback you intrepid testers may have. If the app happens to force close, be a good citizen and report the issue instead of just closing the app and starting from scratch, will you?</p>

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            <media:title type="html">ctvelazco</media:title>
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            <media:title type="html">flipbeta4</media:title>
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            <media:title type="html">flipbeta5</media:title>
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      <feedburner:origLink>http://techcrunch.com/2012/05/30/flipboard-officially-opens-up-their-android-beta-to-interested-testers/</feedburner:origLink></item>
      <item>
         <title>Report Calls iPhone Users Smartphone Data Hogs</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/Q7HOArUDPdo/</link>
         <description>iPhone users have been dubbed smartphone data hogs. And the facts back up the claim. According to a new report examining consumer smartphone trends from global telecoms, media and technology specialist Analysys Mason, on average, iPhone customers use more data than any other smartphone users, and account for 80% of the top 10% of heaviest [...]</description>
         <guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=23283</guid>
         <pubDate>Wed, 30 May 2012 19:12:49 +0000</pubDate>
         <content:encoded><![CDATA[<p><img style='float:right;padding:4px;margin:0 0 2px 7px;' class="alignright size-medium wp-image-23284" src="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Report-Calls-iPhone-Users-Smartphone-Data-Hogs-300x221.jpg" alt="Report Calls iPhone Users Smartphone Data Hogs 300x221 Report Calls iPhone Users Smartphone Data Hogs" width="300" height="221" title="Report Calls iPhone Users Smartphone Data Hogs"/>iPhone users have been dubbed smartphone data hogs.</p>
<p>And the facts back up the claim.</p>
<p>According to a new report examining consumer smartphone trends from global telecoms, media and technology specialist <a rel="nofollow" target="_blank" href="http://www.analysysmason.com/">Analysys Mason</a>, on average, iPhone customers use more data than any other smartphone users, and account for 80% of the top 10% of heaviest data users.</p>
<blockquote><p><span id="more-23283"></span>Of those smartphone consumers who are in the 70th percentile or above in terms of data usage, iPhone users appear more than three times as frequently as the next most ‘data-hungry&#8217; consumer segment &#8211; users who have Android on HTC devices.</p></blockquote>
<p>The report, in case you&#8217;re wondering, is truly global in that it is based on data derived from Arbitron Mobile&#8217;s on-device monitoring app that provided access to the smartphone behavior of more than 1000 panelists for two months in the USA, UK, France, Germany and Spain.</p>
<p>Other headline-worthy facts presented in the report include:</p>
<ul>
<li>75% of panelists used Wi-Fi on their smartphone.</li>
<li>45% of panelists used instant messaging or over-the-top messaging services, almost half of whom used WhatsApp Messenger.</li>
<li>More than 99% of panelists used their mobile browser at least once, for an average of 7.5 minutes per day.</li>
<li>In the USA, 30% of consumers used more than 500MB of cellular data per month, compared with 13% in France and the UK, and only 8% in Germany.</li>
<li>All mobile communications apps are used more by women than men, apart from mobile VoIP.</li>
</ul>
<p>To learn more, <a rel="nofollow" target="_blank" href="http://www.analysysmason.com/">click here</a>.</p>
<p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=37__zoneid=5__cb=b9a4c3ff06__oadest=http%3A%2F%2Fhello.neustar.biz%2FGeneralSMSWPLPBanner.html%3Fmyreferer%3DMobileMktgWatch%26utm_source%3Dmobilemktgwatch%26utm_medium%3Dbanner%26utm_campaign%3DCSC'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/d75c53a989757be8978bb2380e7c4eeb.jpg' width='400' height='50' alt="d75c53a989757be8978bb2380e7c4eeb Report Calls iPhone Users Smartphone Data Hogs" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=37&amp;campaignid=15&amp;zoneid=5&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=b9a4c3ff06' width='0' height='0' alt=" Report Calls iPhone Users Smartphone Data Hogs" style='width:0px;height:0px;' title="Report Calls iPhone Users Smartphone Data Hogs"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=29__zoneid=6__cb=e87bbd6ce2__oadest=http%3A%2F%2Fad.doubleclick.net%2Fclk%3B254719063%3B78493793%3Ba'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/bfa619f9d30329e69ba7ff59cbeb8ba1.jpg' width='400' height='50' alt="bfa619f9d30329e69ba7ff59cbeb8ba1 Report Calls iPhone Users Smartphone Data Hogs" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=29&amp;campaignid=13&amp;zoneid=6&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=e87bbd6ce2' width='0' height='0' alt=" Report Calls iPhone Users Smartphone Data Hogs" style='width:0px;height:0px;' title="Report Calls iPhone Users Smartphone Data Hogs"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=31__zoneid=7__cb=882b0cec19__oadest=http%3A%2F%2Fresources.fiksu.com%2Fmobile-app-monetization.html%3Fsource%3Debook3-mmw-news-201205'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/5d833d72a4e2430e93ac0cd26e87f10c.jpg' width='400' height='50' alt="5d833d72a4e2430e93ac0cd26e87f10c Report Calls iPhone Users Smartphone Data Hogs" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=31&amp;campaignid=14&amp;zoneid=7&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=882b0cec19' width='0' height='0' alt=" Report Calls iPhone Users Smartphone Data Hogs" style='width:0px;height:0px;' title="Report Calls iPhone Users Smartphone Data Hogs"/></p><img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/Rn-Ly_g0fYU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/Q7HOArUDPdo" height="1" width="1"/>]]></content:encoded>
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         <title>Google Voice’s New Update Lets Users Manage Anonymous Calls</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/dSXY6pflxjE/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2010/09/google_voice_logo_med.png?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="google_voice_logo_med" title="google_voice_logo_med" style="float:left;margin:0 10px 7px 0;"/&gt;For all its faults, Google Voice has gotten to be pretty solid with regard to how it routes calls from different groups of people, and today the search giant has gussied up the service even more. According to the official &lt;a rel="nofollow" target="_blank" href="http://googlevoiceblog.blogspot.com/2012/05/two-new-groups-of-callers-to-help-you.html"&gt;Google Voice blog&lt;/a&gt;, a new update now gives users more control over what to do with people who hide their phone numbers when they call.

But let's back up a minute here.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=563310</guid>
         <pubDate>Wed, 30 May 2012 19:06:40 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2010/09/google_voice_logo_med.png?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="google_voice_logo_med" title="google_voice_logo_med" style="float:left;margin:0 10px 7px 0;"/><p>For all its faults, Google Voice has gotten to be pretty solid with regard to how it routes calls from different groups of people, and today the search giant has gussied up the service even more. According to the official <a rel="nofollow" target="_blank" href="http://googlevoiceblog.blogspot.com/2012/05/two-new-groups-of-callers-to-help-you.html">Google Voice blog</a>, a new update now gives users more control over what to do with people who hide their phone numbers when they call.</p>
<p>But let&#8217;s back up a minute here.</p>
<p>If you haven&#8217;t used Google Voice before, the service issues you a phone number that acts as sort of a catch-all for all the mobile devices you juggle everyday. Part of how it lets users manage all those phone calls is by allowing them to specify how calls from specific people or members of a group are treated. Google has been tweaking that process recently, most notably with the integration of <a rel="nofollow" target="_blank" href="http://www.engadget.com/2012/02/23/google-circles-heading-to-google-voice-creepers-heading-straig/">Google+ Circles</a> back in February, but today&#8217;s addition came about purely because their users have been clamoring for it.</p>
<p>Today&#8217;s update gives users more control over what to do with anonymous callers &#8212; people whose phone numbers are for one reason or another withheld from view. Setting up a new rule to govern these classes of callers takes just a few seconds, and it&#8217;s a trivial process to route those calls to a specially-designated phone. Of course, if you&#8217;d rather not deal with calls from the nameless, you could always just route them straight to voicemail. The update also lets users create those same rulesets for anyone already stored in your contact list &#8212; maybe they deserve a slightly warmer recorded greeting than those folks who won&#8217;t disclose who they are.</p>
<p>It&#8217;s a nice enough update and I&#8217;m sure more than a few people are wringing their hands in anticipation, but really &#8212; can we please get some MMS support? Or a way to mark all of our messages read from the web app? It&#8217;s not like we Google Voice users haven&#8217;t been waiting <a rel="nofollow" target="_blank" href="http://techcrunch.com/2007/06/24/google-to-acquire-grand-central-for-50-million/">a few years</a>, after all.</p>
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      <item>
         <title>Social Media Outs Jose Canseco’s Political Aspirations?</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/i6GWNjWUz8s/</link>
         <description>The headline this morning from USA Today says it all: &amp;#8220;Jose Canseco: Governor of Massachusetts?&amp;#8221; The always controversial former baseball great is turning heads with some provocative comments he made on Twitter from his mobile device this week. &amp;#8220;Can a cuban born american be a mayor or governor in new england?&amp;#8221; Canseco asked on Twitter. [...]</description>
         <guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=23279</guid>
         <pubDate>Wed, 30 May 2012 18:45:23 +0000</pubDate>
         <content:encoded><![CDATA[<p><img style='float:right;padding:4px;margin:0 0 2px 7px;' class="alignright  wp-image-23280" src="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Social-Media-Outs-Joe-Cansecos-Political-Aspirations-257x300.jpg" alt="Social Media Outs Joe Cansecos Political Aspirations 257x300 Social Media Outs Jose Cansecos Political Aspirations?" width="257" height="300" title="Social Media Outs Jose Cansecos Political Aspirations?"/>The headline this morning from <a rel="nofollow" target="_blank" href="http://content.usatoday.com/communities/gameon/post/2012/05/jose-canseco-governor-of-massachusetts-/1#.T8Zns8V3WM9">USA Today</a> says it all: &#8220;Jose Canseco: Governor of Massachusetts?&#8221;</p>
<p>The always controversial former baseball great is turning heads with some provocative comments he made on Twitter from his mobile device this week.</p>
<p>&#8220;Can a cuban born american be a mayor or governor in new england?&#8221; Canseco asked on Twitter. &#8220;I am here to help and want to do good for all the people.&#8221;</p>
<p><span id="more-23279"></span>The MLB legend went on to delve into some of the issues he feels passionately about.</p>
<p>&#8220;I have now learned of air quality problems in Sudbury ,lack of dog neutering and road repair everywhere ,and lack of $ for FDs &amp; PDs,&#8221; he continued, only adding what he will do &#8211; apparently &#8211; as an elected official. &#8220;I will make it possible to turn right on red in Danvers and will bring hispeed internet to Braintree and solve the power outage in Fenway.&#8221;</p>
<p>Incidentally, the spelling and grammatical errors above are his&#8230; not mine.</p>
<p>&#8220;Politics is easy if you use your ears and not your mouth,&#8221; he concluded. &#8220;Just listen you government morons listen.&#8221;</p>
<p>So did Canseco really just express his interest for running for Governor of Massachusetts on Twitter?</p>
<p>What do you think? And, more importantly, do you think he could actually be elected? Please weigh in with a thought or comment below.</p>
<p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=38__zoneid=5__cb=ae9788ccda__oadest=http%3A%2F%2Fhello.neustar.biz%2FGeneralSMSWPLPBanner.html%3Fmyreferer%3DMobileMktgWatch%26utm_source%3Dmobilemktgwatch%26utm_medium%3Dbanner%26utm_campaign%3DCSC'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/d54a9af2755412fe57f352066daa5b68.jpg' width='400' height='50' alt="d54a9af2755412fe57f352066daa5b68 Social Media Outs Jose Cansecos Political Aspirations?" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=38&amp;campaignid=15&amp;zoneid=5&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=ae9788ccda' width='0' height='0' alt=" Social Media Outs Jose Cansecos Political Aspirations?" style='width:0px;height:0px;' title="Social Media Outs Jose Cansecos Political Aspirations?"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=29__zoneid=6__cb=6f4e784d3b__oadest=http%3A%2F%2Fad.doubleclick.net%2Fclk%3B254719063%3B78493793%3Ba'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/bfa619f9d30329e69ba7ff59cbeb8ba1.jpg' width='400' height='50' alt="bfa619f9d30329e69ba7ff59cbeb8ba1 Social Media Outs Jose Cansecos Political Aspirations?" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=29&amp;campaignid=13&amp;zoneid=6&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=6f4e784d3b' width='0' height='0' alt=" Social Media Outs Jose Cansecos Political Aspirations?" style='width:0px;height:0px;' title="Social Media Outs Jose Cansecos Political Aspirations?"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=31__zoneid=7__cb=f786b42b71__oadest=http%3A%2F%2Fresources.fiksu.com%2Fmobile-app-monetization.html%3Fsource%3Debook3-mmw-news-201205'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/5d833d72a4e2430e93ac0cd26e87f10c.jpg' width='400' height='50' alt="5d833d72a4e2430e93ac0cd26e87f10c Social Media Outs Jose Cansecos Political Aspirations?" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=31&amp;campaignid=14&amp;zoneid=7&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=f786b42b71' width='0' height='0' alt=" Social Media Outs Jose Cansecos Political Aspirations?" style='width:0px;height:0px;' title="Social Media Outs Jose Cansecos Political Aspirations?"/></p><img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/7BaSZH3SDYo" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/i6GWNjWUz8s" height="1" width="1"/>]]></content:encoded>
      <feedburner:origLink>http://feedproxy.google.com/~r/MobileMarketingWatch/~3/7BaSZH3SDYo/</feedburner:origLink></item>
      <item>
         <title>Groundbreaking Tablet Business Magazine Arrives on iPad Today</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/b82Qq1RMOzc/</link>
         <description>It&amp;#8217;s a magazine about tablets and business for business-savvy readers on their tablets. Sounds like a simple enough concept. And fortunately for the publisher behind TabTimes, the business news magazine entirely devoted to tablets, is coming to the iPad today as a free app that some are already calling a &amp;#8220;must have.&amp;#8221; &amp;#8220;The iPad has [...]</description>
         <guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=23274</guid>
         <pubDate>Wed, 30 May 2012 17:58:57 +0000</pubDate>
         <content:encoded><![CDATA[<p><img style='float:right;padding:4px;margin:0 0 2px 7px;' class="alignright size-medium wp-image-23275" src="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Tablet-Business-Magazine-Arrives-on-iPad-Today-300x225.jpg" alt="Tablet Business Magazine Arrives on iPad Today 300x225 Groundbreaking Tablet Business Magazine Arrives on iPad Today" width="300" height="225" title="Groundbreaking Tablet Business Magazine Arrives on iPad Today"/>It&#8217;s a magazine about tablets and business for business-savvy readers on their tablets.</p>
<p>Sounds like a simple enough concept. And fortunately for the publisher behind TabTimes, the business news magazine entirely devoted to tablets, is coming to the iPad today as a free app that some are already calling a &#8220;must have.&#8221;</p>
<p>&#8220;The iPad has already changed the lives of tens of millions of people,&#8221; the company behind the digital read says. &#8220;TabTimes for iPad will report on the front lines of this revolution with a business perspective. It will focus on how tablets are used for business, work and productivity, with a mix of news, features, reviews, interviews and how-to articles.&#8221;</p>
<p><span id="more-23274"></span>TabTimes for iPad&#8217;s content is produced by journalists who previously worked for PC Magazine, MacLife, PC World and Infoworld.</p>
<p>Columnists include Ben Bajarin, a tech columnist for Time.com, Dan Rowinski, a writer at ReadWriteWeb, and Christina Tynan-Wood, a tech columnist at Family Circle magazine and a previous columnist for PC Magazine and PC World.</p>
<p>According to details made available in today&#8217;s press release from TabTimes, FileMaker and Accellion are the launch sponsors of the iPad app.</p>
<p>To get it, <a rel="nofollow" target="_blank" href="http://itunes.apple.com/us/app/tabtimes/id523268557?mt=8">click here</a>.</p>
<p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=38__zoneid=5__cb=7c89190093__oadest=http%3A%2F%2Fhello.neustar.biz%2FGeneralSMSWPLPBanner.html%3Fmyreferer%3DMobileMktgWatch%26utm_source%3Dmobilemktgwatch%26utm_medium%3Dbanner%26utm_campaign%3DCSC'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/d54a9af2755412fe57f352066daa5b68.jpg' width='400' height='50' alt="d54a9af2755412fe57f352066daa5b68 Groundbreaking Tablet Business Magazine Arrives on iPad Today" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=38&amp;campaignid=15&amp;zoneid=5&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=7c89190093' width='0' height='0' alt=" Groundbreaking Tablet Business Magazine Arrives on iPad Today" style='width:0px;height:0px;' title="Groundbreaking Tablet Business Magazine Arrives on iPad Today"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=29__zoneid=6__cb=02f99274e9__oadest=http%3A%2F%2Fad.doubleclick.net%2Fclk%3B254719063%3B78493793%3Ba'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/bfa619f9d30329e69ba7ff59cbeb8ba1.jpg' width='400' height='50' alt="bfa619f9d30329e69ba7ff59cbeb8ba1 Groundbreaking Tablet Business Magazine Arrives on iPad Today" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=29&amp;campaignid=13&amp;zoneid=6&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=02f99274e9' width='0' height='0' alt=" Groundbreaking Tablet Business Magazine Arrives on iPad Today" style='width:0px;height:0px;' title="Groundbreaking Tablet Business Magazine Arrives on iPad Today"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=31__zoneid=7__cb=909bead929__oadest=http%3A%2F%2Fresources.fiksu.com%2Fmobile-app-monetization.html%3Fsource%3Debook3-mmw-news-201205'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/5d833d72a4e2430e93ac0cd26e87f10c.jpg' width='400' height='50' alt="5d833d72a4e2430e93ac0cd26e87f10c Groundbreaking Tablet Business Magazine Arrives on iPad Today" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=31&amp;campaignid=14&amp;zoneid=7&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=909bead929' width='0' height='0' alt=" Groundbreaking Tablet Business Magazine Arrives on iPad Today" style='width:0px;height:0px;' title="Groundbreaking Tablet Business Magazine Arrives on iPad Today"/></p><img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/V9T2lc8r75M" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/b82Qq1RMOzc" height="1" width="1"/>]]></content:encoded>
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         <title>Top Names in Tech, Mobile Come Out for Digital Living Conference and Showcase</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/LGPmHzL7k6I/</link>
         <description>Some of the biggest names in mobile and technology are coming out for a major conference that gets underway next week. On Wednesday, Parks Associates announced the keynote speakers from AT&amp;#38;T, Best Buy, and Verizon for CONNECTIONS: The Digital Living Conference and Showcase at TIA 2012, which spans June 5-7 at the Gaylord Texan. The [...]</description>
         <guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=23270</guid>
         <pubDate>Wed, 30 May 2012 17:40:34 +0000</pubDate>
         <content:encoded><![CDATA[<p><img style='float:right;padding:4px;margin:0 0 2px 7px;' class="alignright size-medium wp-image-23271" src="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Top-Names-in-Tech-Mobile-Come-Out-for-Digital-Living-Conference-and-Showcase-300x132.jpg" alt="Top Names in Tech Mobile Come Out for Digital Living Conference and Showcase 300x132 Top Names in Tech, Mobile Come Out for Digital Living Conference and Showcase " width="300" height="132" title="Top Names in Tech, Mobile Come Out for Digital Living Conference and Showcase "/>Some of the biggest names in mobile and technology are coming out for a major conference that gets underway next week.</p>
<p>On Wednesday, Parks Associates announced the keynote speakers from AT&amp;T, Best Buy, and Verizon for CONNECTIONS: The Digital Living Conference and Showcase at TIA 2012, which spans June 5-7 at the Gaylord Texan.</p>
<p>The event will end just in time for Apple&#8217;s WWDC to kick off the following week on June 11th.</p>
<p><span id="more-23270"></span>The keynotes at CONNECTIONS will address the impact of broadband proliferation and the widespread adoption of connected and mobile CE devices.</p>
<blockquote><p>With over 70% of U.S. households subscribing to broadband in 2012, consumers are turning to the Internet for both entertainment and home management. One-third of U.S. broadband households regularly use the Internet to watch shows and movies on TV. When presented with a variety of IP-based home monitoring and control services, nearly 65% of U.S. consumers consider at least one energy- or security-related interactive service as highly appealing.</p></blockquote>
<p>&#8220;Consumers are starting to value services and devices within the context of the connected lifestyle,&#8221; said Stuart Sikes, president of Parks Associates. &#8220;Our keynote speakers all bring unique expertise in matching consumer demands to new solutions while leveraging strong brand names to ensure successful deployment.&#8221;</p>
<p>The speakers confirmed today include:</p>
<ul>
<li>Kevin Petersen, Senior Vice President at AT&amp;T Digital Life and AT&amp;T Services.</li>
<li>Mike Ritter, Chief Marketing Officer, Consumer and Mass Business Markets for Verizon.</li>
<li>Kristen Bowring, Senior Director, Platform Lead Home and Energy Management, at Best Buy.</li>
</ul>
<p>To learn more about the forthcoming gala,<a rel="nofollow" target="_blank" href="http://www.parksassociates.com/events/connections-us"> click here</a>.</p>
<p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=37__zoneid=5__cb=8c4bfc308c__oadest=http%3A%2F%2Fhello.neustar.biz%2FGeneralSMSWPLPBanner.html%3Fmyreferer%3DMobileMktgWatch%26utm_source%3Dmobilemktgwatch%26utm_medium%3Dbanner%26utm_campaign%3DCSC'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/d75c53a989757be8978bb2380e7c4eeb.jpg' width='400' height='50' alt="d75c53a989757be8978bb2380e7c4eeb Top Names in Tech, Mobile Come Out for Digital Living Conference and Showcase " title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=37&amp;campaignid=15&amp;zoneid=5&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=8c4bfc308c' width='0' height='0' alt=" Top Names in Tech, Mobile Come Out for Digital Living Conference and Showcase " style='width:0px;height:0px;' title="Top Names in Tech, Mobile Come Out for Digital Living Conference and Showcase "/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=29__zoneid=6__cb=a80d4ef818__oadest=http%3A%2F%2Fad.doubleclick.net%2Fclk%3B254719063%3B78493793%3Ba'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/bfa619f9d30329e69ba7ff59cbeb8ba1.jpg' width='400' height='50' alt="bfa619f9d30329e69ba7ff59cbeb8ba1 Top Names in Tech, Mobile Come Out for Digital Living Conference and Showcase " title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=29&amp;campaignid=13&amp;zoneid=6&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=a80d4ef818' width='0' height='0' alt=" Top Names in Tech, Mobile Come Out for Digital Living Conference and Showcase " style='width:0px;height:0px;' title="Top Names in Tech, Mobile Come Out for Digital Living Conference and Showcase "/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=31__zoneid=7__cb=c28a7636fd__oadest=http%3A%2F%2Fresources.fiksu.com%2Fmobile-app-monetization.html%3Fsource%3Debook3-mmw-news-201205'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/5d833d72a4e2430e93ac0cd26e87f10c.jpg' width='400' height='50' alt="5d833d72a4e2430e93ac0cd26e87f10c Top Names in Tech, Mobile Come Out for Digital Living Conference and Showcase " title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=31&amp;campaignid=14&amp;zoneid=7&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=c28a7636fd' width='0' height='0' alt=" Top Names in Tech, Mobile Come Out for Digital Living Conference and Showcase " style='width:0px;height:0px;' title="Top Names in Tech, Mobile Come Out for Digital Living Conference and Showcase "/></p><img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/xRjdrPjPXr0" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/LGPmHzL7k6I" height="1" width="1"/>]]></content:encoded>
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      <item>
         <title>Mary Meeker: “Mobile Monetization Has More Going For It Than Early Desktop Monetization Had”</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/ZH318dEdpn8/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/mary_meeker_kpcb.jpg?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="mary_meeker_kpcb" title="mary_meeker_kpcb" style="float:left;margin:0 10px 7px 0;"/&gt;We've heard a lot about how monetizing mobile content is difficult in the context of Facebook's IPO. A lot of the company's growth is coming from mobile, after all, but it's currently very hard to make money of this mobile traffic. At AllThingsD's D10 conference today, Kleiner Perkins partner Mary Meeker &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/30/heres-kleiner-partner-mary-meekers-latest-data-dump-mind-the-mobile-monetization-gap/"&gt;released her annual overview of Internet trends&lt;/a&gt; and she, too, highlighted this mobile monetization problem.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=563120</guid>
         <pubDate>Wed, 30 May 2012 16:46:31 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/mary_meeker_kpcb.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="mary_meeker_kpcb" title="mary_meeker_kpcb" style="float:left;margin:0 10px 7px 0;"/><p>We&#8217;ve heard a lot about how monetizing mobile content is difficult in the context of Facebook&#8217;s recent IPO. A lot of the company&#8217;s growth is coming from mobile, after all, but it&#8217;s currently very hard to make money of this mobile traffic. At AllThingsD&#8217;s <a rel="nofollow" target="_blank" href="http://allthingsd.com/category/d10/">D10 conference</a> today, Kleiner Perkins partner Mary Meeker <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/30/heres-kleiner-partner-mary-meekers-latest-data-dump-mind-the-mobile-monetization-gap/">released her annual overview of Internet trends</a> and she, too, highlighted this mobile monetization problem.</p>
<p>Here is the good news: Global mobile Internet traffic is growing rapidly right now and has now reached about 10% of all Internet traffic. Mobile commerce now makes up about 8% of U.S. e-commerce and grew over 15% last year.</p>
<p>At the same time, mobile monetization is also growing rapidly, though 71% of the revenue there is coming from apps and only 29% from ads. Generally, ad spend tends to line up with the amount of time we spend with a certain medium and while we currently spend about 10% of our time with mobile devices, only 1% of U.S. ad spend currently goes to mobile. According to Meeker, there is generally a lag between the increase (and decline) of the time we spend with a certain kind of media and ad spend catching up with it, so in her view, it&#8217;s really only a matter of time before mobile monetization catches up.</p>
<p><a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/30/mary-meeker-mobile-monetization-has-more-going-for-it-than-early-desktop-monetization-had/meeker_mobile_vs_desktop_ad_spend/"></a></p>
<p>For the time being, says Meeker, eCPMs still remain 5x lower on mobile than desktop and the average revenue per user (ARPU) also remains far behind on mobile.</p>
<p>Meeker, however, highlighted that some companies, including Japanese social/mobile gaming company <a rel="nofollow" target="_blank" href="http://gree-corp.com/">GREE</a>, which managed to increase its average revenue per registered member from just $10 in early 2011 to over $24 in the first quarter of 2012. Another Japanese mobile gaming company, <a rel="nofollow" target="_blank" href="http://www.cyberagent.info/">CyberAgent</a>, now sees a higher mobile ARPU than on the desktop.</p>
<p><a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/30/mary-meeker-mobile-monetization-has-more-going-for-it-than-early-desktop-monetization-had/meeker_gree_arpu/"></a></p>
<p>Overall then, Meeker believes that the current problems with mobile monetization are just a temporary issue. She believes that mobile monetization levels in the U.S. could surpass the desktop within 1-3 years. &#8220;Mobile monetization,&#8221; in her view, &#8220;has more going for it than early desktop monetization.&#8221;</p>
<p><a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/30/mary-meeker-mobile-monetization-has-more-going-for-it-than-early-desktop-monetization-had/meeker_mobile_monetization_2012_summary/"></a></p>
<p>You can find Meeker&#8217;s complete presentation <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/30/heres-kleiner-partner-mary-meekers-latest-data-dump-mind-the-mobile-monetization-gap/?grcc=33333Z98ZtrendingZ0">here</a>.</p>
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         <title>Not Just For Native Mobile Apps Anymore: Parse Launches JavaScript SDK</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/c90FWIgoXRM/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-11-14-27-am.png?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Screen Shot 2012-05-30 at 11.14.27 AM" title="Screen Shot 2012-05-30 at 11.14.27 AM" style="float:left;margin:0 10px 7px 0;"/&gt;&lt;a rel="nofollow" target="_blank" href="https://parse.com/"&gt;Parse&lt;/a&gt;, the Y Combinator-backed startup that powers the back-end for mobile apps like Band of the Day and Hipmunk, is rolling out support for mobile web apps too. 

The San Francisco startup has a new SDK for JavaScript that makes it easier to build HTML5 apps. &lt;a rel="nofollow" target="_blank" href="https://parse.com/"&gt;Parse&lt;/a&gt; has long billed itself as the "Heroku for Mobile," a service that takes over the hassle of building a scalable back-end for applications. 

The new Javascript SDK comes with security controls, flexible data storage, advanced data queries, user authentication and geolocation. It's built on top of the Backbone.js JavaScript framework from DocumentCloud. &lt;a rel="nofollow" target="_blank" href="https://parse.com/"&gt;Parse&lt;/a&gt; co-founder Tikhon Bernstam said about 38 percent of the company's developers had requested HTML5 support. Their current split between iOS and Android is about 65-to-35, but many use both.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=563049</guid>
         <pubDate>Wed, 30 May 2012 16:16:36 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-11-14-27-am.png?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Screen Shot 2012-05-30 at 11.14.27 AM" title="Screen Shot 2012-05-30 at 11.14.27 AM" style="float:left;margin:0 10px 7px 0;"/><p><a rel="nofollow" target="_blank" href="https://parse.com/">Parse</a>, the Y Combinator-backed startup that powers the back-end for mobile apps like Band of the Day and Hipmunk, is rolling out support for mobile web apps too. </p>
<p>The San Francisco startup has a new SDK for JavaScript that makes it easier to build HTML5 apps. <a rel="nofollow" target="_blank" href="https://parse.com/">Parse</a> has long billed itself as the &#8220;Heroku for Mobile,&#8221; a service that takes over the hassle of building a scalable back-end for applications. </p>
<p>The new Javascript SDK comes with security controls, flexible data storage, advanced data queries, user authentication and geolocation. It&#8217;s built on top of the Backbone.js JavaScript framework from DocumentCloud. <a rel="nofollow" target="_blank" href="https://parse.com/">Parse</a> co-founder Tikhon Bernstam said about 38 percent of the company&#8217;s developers had requested HTML5 support. Their current split between iOS and Android is about 65-to-35, but many use both. </p>
<p>&#8220;Developers want their users to be able to log into the same accounts with JavaScript mobile applications,&#8221; he said. &#8220;This actually makes a whole new class of apps possible.&#8221; The SDK works with mobile browsers including mobile Safari, the default Android browser and WebKit-powered browsers. It also works with desktop browsers like Chrome and Internet Explorer 8.  </p>
<p>One of the things <a rel="nofollow" target="_blank" href="https://parse.com/">Parse</a> is emphasizing most about the new SDK is its control over security. Parse says that the security enhancements in the SDK, like per-object Access Control Lists, have never been previously available in a JavaScript back-end service. </p>
<p>As for Parse itself, the company is growing at a 40 percent month-over-month rate and has about 16,000 apps on the platform. It&#8217;s a freemium service, with a $199 per month plan for apps with up to 15 million API requests per month. There is also an enterprise version that doesn&#8217;t have a listed price and is negotiable. </p>
<p>While there are many competitors including Kinvey and Stackmob, Bernstam says they&#8217;re not worried. &#8220;Our biggest competitor are developers who want to roll their own back-end solution.&#8221;</p>
<p>Parse <a rel="nofollow" target="_blank" href="http://techcrunch.com/2011/11/09/parse-the-heroku-for-mobile-raises-5-5-million-series-a/">recently raised $5.5 million</a>. They&#8217;re so bent on becoming the &#8220;Heroku of mobile&#8221; that they even took funding from the same venture investor, John Connors, at Ignition Partners. Just for reminders, Heroku was one of Y Combinator&#8217;s <a rel="nofollow" target="_blank" href="http://techcrunch.com/2010/12/08/breaking-salesforce-buys-heroku-for-212-million-in-cash/">biggest exits to date when it sold to Salesforce for $212 million</a>.</p>
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         <title>Apple Boss Admits Ping Social Network Has Failed</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/MGfllfqjs98/</link>
         <description>Apple&amp;#8217;s social music experiment didn&amp;#8217;t go as planned. That&amp;#8217;s not a critic speaking. That message comes straight from the top at Apple. In a new interview at the D10 conference this week, Apple CEO Tim Cook confessed that the Ping social network has failed to drum up substantial excitement from the masses. &amp;#8220;We tried Ping [...]</description>
         <guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=23265</guid>
         <pubDate>Wed, 30 May 2012 16:12:26 +0000</pubDate>
         <content:encoded><![CDATA[<p><img style='float:right;padding:4px;margin:0 0 2px 7px;' class="alignright size-medium wp-image-23266" src="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Apple-Boss-Admits-Ping-Social-Network-Has-Failed-300x187.jpg" alt="Apple Boss Admits Ping Social Network Has Failed 300x187 Apple Boss Admits Ping Social Network Has Failed" width="300" height="187" title="Apple Boss Admits Ping Social Network Has Failed"/>Apple&#8217;s social music experiment didn&#8217;t go as planned. That&#8217;s not a critic speaking. That message comes straight from the top at Apple.</p>
<p>In a new interview at the D10 conference this week, Apple CEO Tim Cook confessed that the Ping social network has failed to drum up substantial excitement from the masses.</p>
<p>&#8220;We tried Ping and and I think the consumer voted and said this isn&#8217;t something we want to put a lot of energy into,&#8221; Cook revealed.</p>
<p><span id="more-23265"></span>The Apple chief, however, didn&#8217;t spend too much time discussing Ping. Instead, he focused on doing what&#8217;s necessary to keep Apple growing and moving in the right direction.</p>
<p>Cook said his late boss Steve Jobs is always on his mind and that the corporate culture Jobs cultivated won&#8217;t be changed on his watch.</p>
<p>&#8220;I&#8217;m not going to witness or permit the change of it,&#8221; the Apple chief said.</p>
<p>&#8220;It was absolutely the saddest days of my life when he passed away,&#8221; Cook added when asked about Jobs&#8217; passing. &#8220;At some point late last year, somebody sort of shook me and said it&#8217;s time to get on, and the sadness was replaced with determination.&#8221;</p>
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         <title>SlickFlick App Lets You Tell Stories With Your Photos, Signs Getty Deal</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/Y04xFwQvLoI/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-16-51-03.png?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Screen Shot 2012-05-30 at 16.51.03" title="Screen Shot 2012-05-30 at 16.51.03" style="float:left;margin:0 10px 7px 0;"/&gt;It's been fascinating to watch the proliferation of photo apps before and since the rise of Instagram and its sale to Facebook. &lt;a rel="nofollow" target="_blank" href="http://EyeEm.com"&gt;EyeEm&lt;/a&gt; has a beautiful app which makes tagging images to locations ridiculously simple (plus all that filter goodness). &lt;a rel="nofollow" target="_blank" href="http://LoopCam.com"&gt;LoopCam&lt;/a&gt; makes hilarious photo loops you want to share with your friends. Now &lt;a rel="nofollow" target="_blank" href="http://SlickFlick.com"&gt;SlickFlick&lt;/a&gt; has appeared with an iOS app to help you create fun stories around your pictures. [download from &lt;a rel="nofollow" target="_blank" href="http://itunes.apple.com/us/app/slickflick/id447328714?ls=1&amp;#38;mt=8"&gt;iTunes here&lt;/a&gt;]

The boot-strapped startup was founded by &lt;a rel="nofollow" target="_blank" href="https://twitter.com/#!/curiousshark"&gt;Maria Constantinescu&lt;/a&gt; who has been relentless in pushing her vision for the last two years and today she lands a big-brother partner in the shape of the Getty image library.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=563102</guid>
         <pubDate>Wed, 30 May 2012 15:58:52 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-16-51-03.png?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Screen Shot 2012-05-30 at 16.51.03" title="Screen Shot 2012-05-30 at 16.51.03" style="float:left;margin:0 10px 7px 0;"/><p>It&#8217;s been fascinating to watch the proliferation of photo apps before and since the rise of Instagram and its sale to Facebook. <a rel="nofollow" target="_blank" href="http://EyeEm.com">EyeEm</a> has a beautiful app which makes tagging images to locations ridiculously simple (plus all that filter goodness). <a rel="nofollow" target="_blank" href="http://LoopCam.com">LoopCam</a> makes hilarious photo loops you want to share with your friends. Now <a rel="nofollow" target="_blank" href="http://SlickFlick.com">SlickFlick</a> has appeared with an iOS app to help you create fun stories around your pictures. [download from <a rel="nofollow" target="_blank" href="http://itunes.apple.com/us/app/slickflick/id447328714?ls=1&amp;mt=8">iTunes here</a>]</p>
<p>The boot-strapped startup was founded by <a rel="nofollow" target="_blank" href="https://twitter.com/#!/curiousshark">Maria Constantinescu</a> who has been relentless in pushing her vision for the last two years and today she lands a big-brother partner in the shape of the Getty image library.</p>
<p>Basically you create visual stories on the fly your iPhone and then share or embed them. Using it is a bit like creating a film storyboard. A good example is their &#8220;<a rel="nofollow" target="_blank" href="http://www.slickflick.com/story/KX47TmqrxnT">Zuck &amp; Priscilla</a>&#8221; story, made in 2 minutes, which recently went viral.</p>
<p>Now, the vast Getty Images will make its entire library available to users of the SlickFlick app. Users create stories with their own photos or add in images form the library, then share them on the site or on social media. </p>
<p>SlickFlick is based in London but developed out of Romania, and Constantinescu has been <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/05/with-a-talent-war-in-the-valley-perhaps-romania-has-the-answers">a champion</a> of the region&#8217;s development talent.</p>
<p>This is an app worth checking out an playing with. My feeling is that the next stage would be to upload sound, perhaps by integrating SoundCloud. </p>
<br />  <a rel="nofollow" target="_blank" href="http://feeds.wordpress.com/1.0/gocomments/tctechcrunch2011.wordpress.com/563102/"></a> <a rel="nofollow" target="_blank" href="http://feeds.wordpress.com/1.0/godelicious/tctechcrunch2011.wordpress.com/563102/"></a> <a rel="nofollow" target="_blank" href="http://feeds.wordpress.com/1.0/gofacebook/tctechcrunch2011.wordpress.com/563102/"></a> <a rel="nofollow" target="_blank" href="http://feeds.wordpress.com/1.0/gotwitter/tctechcrunch2011.wordpress.com/563102/"></a> <a rel="nofollow" target="_blank" href="http://feeds.wordpress.com/1.0/gostumble/tctechcrunch2011.wordpress.com/563102/"></a> <a rel="nofollow" target="_blank" href="http://feeds.wordpress.com/1.0/godigg/tctechcrunch2011.wordpress.com/563102/"></a> <a rel="nofollow" target="_blank" href="http://feeds.wordpress.com/1.0/goreddit/tctechcrunch2011.wordpress.com/563102/"></a> 
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</div><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/Y04xFwQvLoI" height="1" width="1"/>]]></content:encoded>
         <media:content medium="image" url="http://tctechcrunch2011.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-16-51-03.png?w=150">
            <media:title type="html">Screen Shot 2012-05-30 at 16.51.03</media:title>
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            <media:title type="html">mike-butcher</media:title>
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      <feedburner:origLink>http://techcrunch.com/2012/05/30/slickflick-app-lets-you-tell-stories-with-your-photos-signs-getty-deal/</feedburner:origLink></item>
      <item>
         <title>Fiksu Report Shows iPhone App Downloads Keep Dipping</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/t3kc9zN6tJM/</link>
         <description>Is the Apple App Store losing momentum or is a late spring and early summer download dip to be expected? According to a new report from Fiksu &amp;#8211; the fast growing mobile app user acquisition platform &amp;#8211; mobile app downloads continued to decline in April 2012, while the cost to acquire loyal users simultaneously picked [...]</description>
         <guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=23259</guid>
         <pubDate>Wed, 30 May 2012 15:48:49 +0000</pubDate>
         <content:encoded><![CDATA[<p><a rel="nofollow" target="_blank" href="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Fiksu-Report-Shows-iPhone-App-Downloads-Keep-Dipping.jpg"><img style='float:right;padding:4px;margin:0 0 2px 7px;' class="alignright size-medium wp-image-23260" src="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Fiksu-Report-Shows-iPhone-App-Downloads-Keep-Dipping-300x239.jpg" alt="Fiksu Report Shows iPhone App Downloads Keep Dipping 300x239 Fiksu Report Shows iPhone App Downloads Keep Dipping" width="300" height="239" title="Fiksu Report Shows iPhone App Downloads Keep Dipping"/></a>Is the Apple App Store losing momentum or is a late spring and early summer download dip to be expected?</p>
<p>According to a new report from Fiksu &#8211; the fast growing mobile app user acquisition platform &#8211; mobile app downloads continued to decline in April 2012, while the cost to acquire loyal users simultaneously picked up.</p>
<p>Movement in the social networking and games categories in the Apple App Store introduced new mobile advertising opportunities and heightened competition, causing the mobile marketing costs to increase, the report suggests.</p>
<blockquote><p><span id="more-23259"></span>The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) dropped by 4.9 percent to 4.23 million daily downloads, down from 4.45 million in March.</p></blockquote>
<p>Despite the dip, no one at Apple is going into panic mode with regard to this apparent download dilemma.</p>
<p>&#8220;April&#8217;s continued downward trajectory of app downloads was expected, as no major events sparked discovery during the month,&#8221; said Micah Adler, CEO of Fiksu. &#8220;Additionally, app marketers continued to scale back their use of robotic install tactics in response to Apple&#8217;s policy on third-party marketing services.&#8221;</p>
<p>&#8220;However, we observed more aggressive advertising spending as marketers moved out of the first quarter lull and began to seek new opportunities to compete for rank especially in the dynamic social networking and games categories, which experienced volatility during the month,&#8221; Adler concluded.</p>
<p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=38__zoneid=5__cb=5437434960__oadest=http%3A%2F%2Fhello.neustar.biz%2FGeneralSMSWPLPBanner.html%3Fmyreferer%3DMobileMktgWatch%26utm_source%3Dmobilemktgwatch%26utm_medium%3Dbanner%26utm_campaign%3DCSC'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/d54a9af2755412fe57f352066daa5b68.jpg' width='400' height='50' alt="d54a9af2755412fe57f352066daa5b68 Fiksu Report Shows iPhone App Downloads Keep Dipping" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=38&amp;campaignid=15&amp;zoneid=5&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=5437434960' width='0' height='0' alt=" Fiksu Report Shows iPhone App Downloads Keep Dipping" style='width:0px;height:0px;' title="Fiksu Report Shows iPhone App Downloads Keep Dipping"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=29__zoneid=6__cb=1d1faca070__oadest=http%3A%2F%2Fad.doubleclick.net%2Fclk%3B254719063%3B78493793%3Ba'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/bfa619f9d30329e69ba7ff59cbeb8ba1.jpg' width='400' height='50' alt="bfa619f9d30329e69ba7ff59cbeb8ba1 Fiksu Report Shows iPhone App Downloads Keep Dipping" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=29&amp;campaignid=13&amp;zoneid=6&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=1d1faca070' width='0' height='0' alt=" Fiksu Report Shows iPhone App Downloads Keep Dipping" style='width:0px;height:0px;' title="Fiksu Report Shows iPhone App Downloads Keep Dipping"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=31__zoneid=7__cb=9b9cc2413a__oadest=http%3A%2F%2Fresources.fiksu.com%2Fmobile-app-monetization.html%3Fsource%3Debook3-mmw-news-201205'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/5d833d72a4e2430e93ac0cd26e87f10c.jpg' width='400' height='50' alt="5d833d72a4e2430e93ac0cd26e87f10c Fiksu Report Shows iPhone App Downloads Keep Dipping" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=31&amp;campaignid=14&amp;zoneid=7&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=9b9cc2413a' width='0' height='0' alt=" Fiksu Report Shows iPhone App Downloads Keep Dipping" style='width:0px;height:0px;' title="Fiksu Report Shows iPhone App Downloads Keep Dipping"/></p><img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/xZ6-xVzObnQ" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/t3kc9zN6tJM" height="1" width="1"/>]]></content:encoded>
      <feedburner:origLink>http://feedproxy.google.com/~r/MobileMarketingWatch/~3/xZ6-xVzObnQ/</feedburner:origLink></item>
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         <title>Boku Brings Mobile Billing Option to T-Mobile</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/emTeWeH5Kgs/</link>
         <description>On Wednesday, Boku confirmed that they have become an approved carrier-billing gateway for the T-Mobile Mall. According to the partners, the partnership enables T-Mobile&amp;#8217;s app and game developers to accept in-app payments from T-Mobile&amp;#8217;s 34 million subscribers. Applications and games will be distributed and marketed through the T-Mobile Mall, and transactions completed using Boku will [...]</description>
         <guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=23255</guid>
         <pubDate>Wed, 30 May 2012 15:29:29 +0000</pubDate>
         <content:encoded><![CDATA[<p><img style='float:right;padding:4px;margin:0 0 2px 7px;' class="alignright  wp-image-23263" src="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Boku-Brings-Mobile-Billing-Option-to-T-Mobile1-300x131.jpg" alt="Boku Brings Mobile Billing Option to T Mobile1 300x131 Boku Brings Mobile Billing Option to T Mobile " width="300" height="131" title="Boku Brings Mobile Billing Option to T Mobile "/>On Wednesday, Boku confirmed that they have become an approved carrier-billing gateway for the T-Mobile Mall.</p>
<p>According to the partners, the partnership enables T-Mobile&#8217;s app and game developers to accept in-app payments from T-Mobile&#8217;s 34 million subscribers.</p>
<p>Applications and games will be distributed and marketed through the T-Mobile Mall, and transactions completed using Boku will be billed directly to a subscriber&#8217;s T-Mobile bill.</p>
<blockquote><p><span id="more-23255"></span>Developers can integrate in-app payments into their Android app with BOKU&#8217;s 1-TapTM SDK for Android. This will increase consumer conversion and expand their global customer reach simply by dropping the BOKU Android SDK into their application.</p></blockquote>
<p>All told, the deal simplifies mobile services for customers, particularly the purchase experience as it eliminates the need to manually enter credit card information.</p>
<p>&#8220;With this agreement,&#8221; Boku says, &#8220;T-Mobile customers will be able to access the T-Mobile Mall&#8217;s portfolio of games and use mobile payments to purchase a wide variety of in-app content within downloaded apps, including virtual goods found in online games from publishers.&#8221;</p>
<p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=37__zoneid=5__cb=68555bee07__oadest=http%3A%2F%2Fhello.neustar.biz%2FGeneralSMSWPLPBanner.html%3Fmyreferer%3DMobileMktgWatch%26utm_source%3Dmobilemktgwatch%26utm_medium%3Dbanner%26utm_campaign%3DCSC'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/d75c53a989757be8978bb2380e7c4eeb.jpg' width='400' height='50' alt="d75c53a989757be8978bb2380e7c4eeb Boku Brings Mobile Billing Option to T Mobile " title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=37&amp;campaignid=15&amp;zoneid=5&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=68555bee07' width='0' height='0' alt=" Boku Brings Mobile Billing Option to T Mobile " style='width:0px;height:0px;' title="Boku Brings Mobile Billing Option to T Mobile "/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=29__zoneid=6__cb=44fa56ade1__oadest=http%3A%2F%2Fad.doubleclick.net%2Fclk%3B254719063%3B78493793%3Ba'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/bfa619f9d30329e69ba7ff59cbeb8ba1.jpg' width='400' height='50' alt="bfa619f9d30329e69ba7ff59cbeb8ba1 Boku Brings Mobile Billing Option to T Mobile " title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=29&amp;campaignid=13&amp;zoneid=6&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=44fa56ade1' width='0' height='0' alt=" Boku Brings Mobile Billing Option to T Mobile " style='width:0px;height:0px;' title="Boku Brings Mobile Billing Option to T Mobile "/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=31__zoneid=7__cb=957f35e217__oadest=http%3A%2F%2Fresources.fiksu.com%2Fmobile-app-monetization.html%3Fsource%3Debook3-mmw-news-201205'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/5d833d72a4e2430e93ac0cd26e87f10c.jpg' width='400' height='50' alt="5d833d72a4e2430e93ac0cd26e87f10c Boku Brings Mobile Billing Option to T Mobile " title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=31&amp;campaignid=14&amp;zoneid=7&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=957f35e217' width='0' height='0' alt=" Boku Brings Mobile Billing Option to T Mobile " style='width:0px;height:0px;' title="Boku Brings Mobile Billing Option to T Mobile "/></p><img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/zke50_sW9oU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/emTeWeH5Kgs" height="1" width="1"/>]]></content:encoded>
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         <title>HTC Evo 4G LTE Review: Head-To-Head With The iPhone 4S And The Galaxy Nexus</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/IRPJrlkHe5s/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/htc-evo-lead.png?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="htc-evo-lead" title="htc-evo-lead" style="float:left;margin:0 10px 7px 0;"/&gt;The &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/09/its-official-htcs-evo-4g-lte-to-hit-sprint-shelves-on-may-18/"&gt;Evo 4G LTE&lt;/a&gt; is one of the best phones to land on Sprint shelves in a while, but that's not to say it has no competition over at the Yellow carrier. The Galaxy Nexus has propped itself up as the Android phone to beat, while the iPhone 4S is available at the same price: $199. 

So what will it take to pass up the iPhone &lt;em&gt;and&lt;/em&gt; the GalNex for the latest iteration of the Evo line? 

We've put together this head-to-head chart to answer just such a question.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=562977</guid>
         <pubDate>Wed, 30 May 2012 15:14:44 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/htc-evo-lead.png?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="htc-evo-lead" title="htc-evo-lead" style="float:left;margin:0 10px 7px 0;"/><p><a rel="nofollow" target="_blank" href="http://tctechcrunch2011.files.wordpress.com/2012/05/htc-evo-lead.png"></a></p>
<p>The <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/09/its-official-htcs-evo-4g-lte-to-hit-sprint-shelves-on-may-18/">Evo 4G LTE</a> is one of the best phones to land on Sprint shelves in a while, but that&#8217;s not to say it has no competition over at the Yellow carrier. The Galaxy Nexus has propped itself up as the Android phone to beat, while the iPhone 4S is available at the same price: $199.</p>
<p>So what will it take to pass up the iPhone <em>and</em> the GalNex for the latest iteration of the Evo line?</p>
<p>We&#8217;ve put together this head-to-head chart to answer just such a question.</p>
<p>As you can see, specs between the Evo and the GalNex are quite similar. The only noticeable differences come by way of UI and design language. If a pure Android experience is what you&#8217;re looking for, I would definitely recommend the Galaxy Nexus running Android 4.0 Ice Cream Sandwich.</p>
<p>But there are also some HTC fans out there who happen to love the Sense UI, in which case the Evo would likely be the right choice. The design language is rather strong on the Evo 4G LTE, with soft touch gray, red metal, and shiny black plastic comprising the backside of the handset. The GalNex is a bit more reserved.</p>
<p>And still, there&#8217;s the iPhone 4S to consider. Sure, the display is much smaller (3.5-in vs 4.65/.7-in), but the Retina display easily rivals much larger 720p displays. And few can resist the beautiful minimalist design of the iPhone and the intuitive functionality of iOS.</p>
<p>Luckily, the decision is yours and not mine. Enjoy!</p>
<p><a rel="nofollow" target="_blank" href="http://tctechcrunch2011.files.wordpress.com/2012/05/correctchart.png"></a></p>
<p><em>Hands-on initial impressions of the Evo 4G LTE can be found <a rel="nofollow" target="_blank" href="http://techcrunch.com/tag/evo-4g-lte-review">here</a>, and a full review will go live in the next couple days. Stay tuned!</em></p>
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            <media:title type="html">htc-evo-lead</media:title>
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            <media:title type="html">biggsismyboss</media:title>
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            <media:title type="html">htc-evo-lead</media:title>
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            <media:title type="html">correctchart</media:title>
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      <feedburner:origLink>http://techcrunch.com/2012/05/30/htc-evo-4g-lte-review-head-to-head-with-the-iphone-4s-and-the-galaxy-nexus/</feedburner:origLink></item>
      <item>
         <title>BoxPAY Debuts Its Carrier Billing Platform For Smart TVs</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/7xrc1PufmDM/</link>
         <description>&lt;img width="100" height="44" src="http://tctechcrunch2011.files.wordpress.com/2012/05/boxpay.png?w=100&amp;amp;h=44&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="boxpay" title="boxpay" style="float:left;margin:0 10px 7px 0;"/&gt;Betting big on the future monetization opportunities to be found in the "smart TV" ecosystem is &lt;a rel="nofollow" target="_blank" href="http://www.boxpay.com/"&gt;boxPAY&lt;/a&gt;, a company which is now bringing the carrier billing option to TV apps and services. With boxPAY, consumers can pay for Smart TV apps or make in-app purchases by charging those purchases to their mobile phone, no registration or credit card required. Instead, the purchase would show up on the customer's next monthly bill from their mobile operator.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=563008</guid>
         <pubDate>Wed, 30 May 2012 15:08:09 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="44" src="http://tctechcrunch2011.files.wordpress.com/2012/05/boxpay.png?w=100&amp;h=44&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="boxpay" title="boxpay" style="float:left;margin:0 10px 7px 0;"/><p>Betting big on the future monetization opportunities to be found in the &#8220;smart TV&#8221; ecosystem is <a rel="nofollow" target="_blank" href="http://www.boxpay.com/">boxPAY</a>, a company which is now bringing the carrier billing option to TV apps and services. With boxPAY, consumers can pay for Smart TV apps or make in-app purchases by charging those purchases to their mobile phone, no registration or credit card required. Instead, the purchase would show up on the customer&#8217;s next monthly bill from their mobile operator.</p>
<p>Next week, the company will be demonstrating its service at the E3 conference in Los Angeles, where its software development kit (SDK) will be up-and-running on a Samsung Smart TV, the first platform the company plans to support. However, the team expects to have a version for <a rel="nofollow" target="_blank" href="http://www.google.com/tv/">Google TV</a> in a month, which means it could also support the LG sets which are running Google TV (the newer models, that is). Although next week will be the company&#8217;s public debut, Gavin says they&#8217;ve already demonstrated the platform to a number of the biggest Smart TV manufacturers, but don&#8217;t have signed deals in place so can&#8217;t disclose names.</p>
<p>To be clear, the service will work on different types of Smart TV platforms, not just Samsung&#8217;s or Google&#8217;s. Explains boxPAY co-founder Gavin McConnon, &#8220;some Smart TV manufacturers have their own app stores, and some use Google TV, or the Google Play store. BoxPAY has built our in-app billing product to work in both environments,&#8221; he says. McConnon adds that the team would &#8220;love to work with Google Play&#8221; as its carrier billing partner, but Google already offers carrier billing. That, of course, could be a limiting factor for its growth, unless they can figure out how to strike a deal. (Or Google TV doesn&#8217;t take off, <em>ahem</em>). McConnon notes boxPAY already has <a rel="nofollow" target="_blank" href="http://www.boxpay.com/Countries-and-price-points">over 200 carrier relationships in 60 countries</a>, however, which should at least be enticing to potential partners. Customers are charged either by Direct Operator Billing, or, in some cases, Premium SMS.  Gavin adds that the company plans to reach out to Boxee and Roku in the future, too.</p>
<p><a rel="nofollow" target="_blank" href="http://www.crunchbase.com/company/boxpay">BoxPAY</a> was founded in 2011 in Dublin, Ireland by <a rel="nofollow" target="_blank" href="http://www.crunchbase.com/person/gavin-mcconnon">Gavin</a> and his brother <a rel="nofollow" target="_blank" href="http://www.crunchbase.com/person/iain-mcconnon">Iain McConnon</a>, as an evolution of their previous premium mobile content company, which is currently how it&#8217;s being funded. The company now has offices in San Francisco, Sydney, and Johannesburg, and operates with a staff of 35. Gavin has been working in telecommunications for 10 years, and has launched four telecom businesses, including <a rel="nofollow" target="_blank" href="http://www.crunchbase.com/company/global-billing-solutions">Global Billing Solutions</a>, and, in 2006, Ireland&#8217;s first movie download service, <a rel="nofollow" target="_blank" href="http://www.crunchbase.com/company/moviestar-ie">Moviestar.ie</a> (sold to ScreenClick in 2009).</p>
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</div><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/7xrc1PufmDM" height="1" width="1"/>]]></content:encoded>
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            <media:title type="html">boxpay</media:title>
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            <media:title type="html">sarahintampa</media:title>
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      <feedburner:origLink>http://techcrunch.com/2012/05/30/boxpay-debuts-its-carrier-billing-platform-for-smart-tvs/</feedburner:origLink></item>
      <item>
         <title>Vodafone Opens 2012 Mobile Accessibility Awards</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/K6Yx05X9onk/vodafone-opens-2012-mobile-accessibility-awards</link>
         <description>&lt;div class="linkedinbutton"&gt;&lt;/div&gt;&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/Wheelmap.preview.jpg"&gt;&lt;img src="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/Wheelmap.thumbnail.jpg" alt="The wheelMap team, who won the Mobility category in last year&amp;#039;s competition" title="The wheelMap team, who won the Mobility category in last year&amp;#039;s competition" class="image image-thumbnail " width="150" height="100"/&gt;&lt;/a&gt;&lt;span class="caption" style="width:148px;"&gt;&lt;strong&gt;The wheelMap team, who won the Mobility category in last year&amp;#039;s competition&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;&lt;a rel="nofollow" target="_blank" href="http://www.vodafone.com/content/index/about/foundation.html"&gt;The Vodafone Foundation&lt;/a&gt;, the charitable investment arm of the European telco, has launched the 2012 Smart Accessibility Awards, a competition which encourages developers from across Europe to design apps which meet the needs of elderly and disabled people. There are four categories to be entered – Social Participation, Independent Living, Mobility, and Wellbeing.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;“Smartphones are transforming how millions of people manage their daily lives, but some groups in society are at risk of missing out on the revolution,” says Andrew Dunnett, director of the Vodafone Foundation. “The Smart Accessibility Awards is one of many Vodafone Foundation programmes around the world which are tackling the diverse barriers to a fully accessible mobile internet.”&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The awards, part of the Vodafone Foundation&amp;#039;s Mobile for Good programme, are co-organised and supported by &lt;a rel="nofollow" target="_blank" href="http://www.age-platform.eu/en"&gt;AGE Platform Europe&lt;/a&gt; and the &lt;a rel="nofollow" target="_blank" href="http://www.edf-feph.org/"&gt;European Disability Forum&lt;/a&gt;.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The competition is open for entries until 15 October 2012 – to find out more, click &lt;a rel="nofollow" target="_blank" href="http://developer.vodafone.com/smartaccess2012"&gt;here&lt;/a&gt;.&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/K6Yx05X9onk" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">18891 at http://www.mobilemarketingmagazine.co.uk</guid>
         <pubDate>Wed, 30 May 2012 14:58:14 +0000</pubDate>
      <feedburner:origLink>http://www.mobilemarketingmagazine.co.uk/content/vodafone-opens-2012-mobile-accessibility-awards</feedburner:origLink></item>
      <item>
         <title>Play Safe For Android Locks Down Your Phone So Kids Can (Safely) Play</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/5_hmU37mCPk/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/playsafe3.jpg?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="playsafe3" title="playsafe3" style="float:left;margin:0 10px 7px 0;"/&gt;Sometimes you just gotta do your own thing. Such was the case with Boris Vaisman, who dropped out of &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/03/27/y-combinator-demo-day-session-3/"&gt;Y Combinator's winter batch&lt;/a&gt; (where he was on kid-safe phone lockdown tool, &lt;a rel="nofollow" target="_blank" href="http://kytephone.com/"&gt;Kyte&lt;/a&gt;). Says Vaisman, it was just a matter of "having a different vision in terms of how to move forward." So what has Vaisman, along with co-founder Ankush Agarwal, now launched instead? &lt;a rel="nofollow" target="_blank" href="http://www.playsafeapp.com/"&gt;Play Safe&lt;/a&gt;, an app for Android that lets kids safely play games on your own smartphone.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=562947</guid>
         <pubDate>Wed, 30 May 2012 14:08:07 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/playsafe3.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="playsafe3" title="playsafe3" style="float:left;margin:0 10px 7px 0;"/><p>Sometimes you just gotta do your own thing. Such was the case with Boris Vaisman, who dropped out of <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/03/27/y-combinator-demo-day-session-3/">Y Combinator&#8217;s winter batch</a> (where he was on kid-safe phone lockdown tool, <a rel="nofollow" target="_blank" href="http://kytephone.com/">Kyte</a>). Says Vaisman, it was just a matter of &#8220;having a different vision in terms of how to move forward.&#8221; So what has Vaisman, along with co-founder Ankush Agarwal, now launched instead? <a rel="nofollow" target="_blank" href="http://www.playsafeapp.com/">Play Safe</a>, an app for Android that lets kids safely play games on your own smartphone.</p>
<p><a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/30/play-safe-for-android-locks-down-your-phone-so-kids-can-safely-play/playsafe1/"></a>To be honest, Kyte has the arguably bigger vision. It wants to provide a kid-friendly user interface for kids&#8217; <em>own</em> Android smartphones. A Net Nanny for the modern age, if you will, but one infused with family-friendly features. However, that company is a bit of ahead of today&#8217;s reality (as well it should be, this is cutting edge stuff here). <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/03/29/nielsen-as-u-s-nears-smartphone-majority-its-a-two-horse-race-between-android-and-apples-ios/">Only half of the U.S.&#8217;s mobile phones are smartphones</a>. Today&#8217;s kids are still not necessarily rockin&#8217; an iPhone or Android. The picture is changing, though. Nielsen says that two-thirds of all handsets being sold are smartphones. There will come a time when you will buy a phone, and it will be smart.</p>
<p>In the meantime, a more common scenario is one where your kid <em>(or for the childless: those grubby small people who your friends keep toting around),</em> grabs your phone and starts to play games. Or whines for your phone until you give in and hand it over.</p>
<p>The problem here, explains Vaisman, is that the kids download apps, delete your own apps, or access parts of your phone that they should not be messing around with. (The horror of finding you kid in your inbox I cannot describe.) <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/01/04/why-dont-smartphones-have-a-guest-mode/">It&#8217;s a serious issue</a>. The solution? With <a rel="nofollow" target="_blank" href="https://play.google.com/store/apps/details?id=com.play.safe.app">Play Safe</a>, kids are given a simple, pre-approved dashboard which lists only the games and apps you&#8217;re OK with them launching. In testing, our 2-year was fine with it. She said she didn&#8217;t really know what she was doing on the Android homescreen anyway.</p>
<p>For now, the exit procedure from the dashboard is just hidden, not password-protected. You push and hold the Play Safe logo for 5 seconds straight to leave the app. Vaisman says that password protection will be added within a week. That will allow the app to be used with older kids, who are savvier about these things and are bound to figure out the trick.</p>
<p>Vaisman and Agarwal are in bootstrapping mode now, but hope to use the app (currently free and ad-free) as the starting point to build a company whose focus is on family-friendly applications. Future apps would be paid and/or monetized in other ways, but with Play Safe,  they&#8217;re looking to build credibility with parents and establish their brand.</p>
<p>Play Safe is live in the <del>Android Market</del> Google Play Store <a rel="nofollow" target="_blank" href="https://play.google.com/store/apps/details?id=com.play.safe.app">here</a>.</p>
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            <media:title type="html">playsafe3</media:title>
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            <media:title type="html">playsafe1</media:title>
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         <title>Research In Motion Opens 10% Down A Day After Issuing A “Business Update”</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/BM0hwhW6wC4/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/rim.png?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="rim" title="rim" style="float:left;margin:0 10px 7px 0;"/&gt;After a rough day yesterday, RIM's stock opened 10 percent lower today, trading at $10.05 at the opening bell. The stock price briefly recovered but it's on a steady downward trend as of the writing of this post. If this slide continues, the stock is set to hit a low not seen since 2003.

Trading of RIM shares was halted for 15 minutes yesterday in order to issue a what the company called a "&lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/29/rim-halts-trading-to-issue-business-update-hires-rbc-and-j-p-morgan-for-strategic-review/"&gt;business update&lt;/a&gt;". CEO Thorsten Heins detailed RIM's recent challenges, and also explained that the company is employing the help of Royal Bank of Canada and J.P. Morgan to evaluate financial strategies. The company also warned that it will report a loss for the fiscal quarter ending on June 2. This came on the heels of report that states RIM is set to lay off a major chunk of its workforce.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=562958</guid>
         <pubDate>Wed, 30 May 2012 14:00:11 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/rim.png?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="rim" title="rim" style="float:left;margin:0 10px 7px 0;"/><p>After a rough day yesterday, RIM&#8217;s stock opened 10 percent lower today, trading at $10.05 at the opening bell. The stock price briefly recovered but it&#8217;s on a steady downward trend as of the writing of this post. If this slide continues, the stock is set to hit a low not seen since 2003.</p>
<p>Trading of RIM shares was halted for 15 minutes yesterday in order to issue a what the company called a &#8220;<a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/29/rim-halts-trading-to-issue-business-update-hires-rbc-and-j-p-morgan-for-strategic-review/">business update</a>&#8220;. CEO Thorsten Heins detailed RIM&#8217;s recent challenges, and also explained that the company is employing the help of Royal Bank of Canada and J.P. Morgan to evaluate financial strategies. The company also warned that it will report a loss for the fiscal quarter ending on June 2. This came on the heels of report that states RIM is set to lay off a major chunk of its workforce.</p>
<p>Things at RIM are set to get worse before they get better. It seems nearly every week another high-placed executive is leaving the company. The RIM of the future (if there is a future for RIM) will look nothing like the RIM of the past.</p>
<p>I still believe RIM can recover. The company has a good chunk of the enterprise smartphone market and the products in the pipeline are very compelling. However, RIM needs to make it through these dark days first and hiring bankers is a good start.</p>
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         <title>Nokia 808 Pureview Goes Live On Amazon’s UK Site, Available June 21</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/nRqYC3RQh8U/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-10-01-23-am.png?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Screen shot 2012-05-30 at 10.01.23 AM" title="Screen shot 2012-05-30 at 10.01.23 AM" style="float:left;margin:0 10px 7px 0;"/&gt;Much has been said about the &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/02/27/nokia-announces-the-808-pureview-and-its-41mp-camera-we-go-hands-on/"&gt;Nokia Pureview 808&lt;/a&gt; since its debut at MWC in February, but most recently the rumors have centered around delayed availability in the UK. The phone, and its 41-megapixel camera, weren't expected to hit shelves across the pond until July. 

But according to &lt;a rel="nofollow" target="_blank" href="http://www.amazon.co.uk/Nokia-PureView-Free-Mobile-Phone/dp/B0080E5G9I/ref=sr_1_1?ie=UTF8&amp;#38;qid=1338370945&amp;#38;sr=8-1"&gt;Amazon's UK site&lt;/a&gt;, the phone will be available on June 21 unlocked for £499.98 (US$778). Camera happy customers are more than welcome to place their pre-orders now.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=562944</guid>
         <pubDate>Wed, 30 May 2012 13:53:10 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-10-01-23-am.png?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Screen shot 2012-05-30 at 10.01.23 AM" title="Screen shot 2012-05-30 at 10.01.23 AM" style="float:left;margin:0 10px 7px 0;"/><p>Much has been said about the <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/02/27/nokia-announces-the-808-pureview-and-its-41mp-camera-we-go-hands-on/">Nokia 808 Pureview</a> since its debut at MWC in February, but most recently the rumors have centered around delayed availability in the UK. The phone, and its 41-megapixel camera, weren&#8217;t expected to hit shelves across the pond until July.</p>
<p>But according to <a rel="nofollow" target="_blank" href="http://www.amazon.co.uk/Nokia-PureView-Free-Mobile-Phone/dp/B0080E5G9I/ref=sr_1_1?ie=UTF8&amp;qid=1338370945&amp;sr=8-1">Amazon&#8217;s UK site</a>, the phone will be available on June 21 unlocked for £499.98 (US$778). Camera happy customers are more than welcome to place their pre-orders now.</p>
<p>The big selling point for the 808 Pureview (if you haven&#8217;t already figured it out) is <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/02/27/why-you-cant-dismiss-nokias-41-megapixel-phone/">a 41-megapixel camera</a> with a Carl Zeiss sensor. To be fair, that 41-megapixel figure is a bit misleading.</p>
<p>In actuality, the camera is taking 41 megapixels of raw data, shrinking it down to improve resolution, and churning out something closer to an 8-megapixel photo. That 8-megapixel photo, however, will be much better than an 8-megapixel image taken with a much smaller sensor (the Pureview 808 sensor is 1/1.2&#8243;).</p>
<p>The phone, on the other hand, is more of a beast than a beauty. It&#8217;s clunky, and it runs Symbian. But surely there are some early adopters out there waiting to get a taste of Pureview imaging — it will, after all, <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/03/05/nokias-pureview-imaging-to-appear-on-windows-phone-powered-lumias/">appear on Nokia&#8217;s Windows Phones</a> soon enough.</p>
<p><a rel="nofollow" target="_blank" href="http://tctechcrunch2011.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-10-01-32-am.png"></a></p>
<p>[via <a rel="nofollow" target="_blank" href="http://www.somobile.co.uk/news/2012/05/30/nokia-808-pureview-available-for-under-500-on-21st-june-on-amazon-co-uk/">SoMobile</a>]</p>
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            <media:title type="html">biggsismyboss</media:title>
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         <title>A New Roambi: Turn Your Biz Reports Into Sexy iPad Zines, Then Sell ‘Em In The App Store</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/GWgnLOsUMV8/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/roambi-logo_1.jpg?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Roambi-Logo_1" title="Roambi-Logo_1" style="float:left;margin:0 10px 7px 0;"/&gt;&lt;a rel="nofollow" target="_blank" href="http://www.roambi.com/"&gt;Roambi&lt;/a&gt;, one of the most popular names in an emerging set of business intelligence (BI) apps, has found an eager audience thanks to its enabling companies to transform their snooze-inducing Salesforce, Oracle, or SAP data (i.e. BI data) into interactive mobile dashboards, snappy charts and sexy graphs, and instantly deliver them to the iPad.

And today MeLLmo (the creator of Roambi) is taking its functionality one step further with the launch of a new platform that gives organizations the ability to deliver analytics and multimedia content to anyone with an iPad. The key value proposition of the new platform being that companies can now not only create interactive reports, but actually turn their sexy, magazine-style reports into apps that can be published on the App Store.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=562893</guid>
         <pubDate>Wed, 30 May 2012 13:49:00 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/roambi-logo_1.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Roambi-Logo_1" title="Roambi-Logo_1" style="float:left;margin:0 10px 7px 0;"/><p><a rel="nofollow" target="_blank" href="http://www.idc.com/getdoc.jsp?containerId=prUS23466712">According to the IDC</a>, 17.4 million tablets were shipped worldwide in the first quarter, with the lion&#8217;s share (68 percent) of those being iPads. As the iPad&#8217;s popularity has grown, it&#8217;s begun to find increasing adoption in the enterprise and among IT decision makers. As a result, some companies are looking to find better ways to utilize the iPad&#8217;s interface and unique display to present and visualize business data in more exciting and engaging ways.</p>
<p><a rel="nofollow" target="_blank" href="http://www.roambi.com/">Roambi</a>, one of these slick new business intelligence (BI) apps, is finding success enabling companies to transform their snooze-inducing Salesforce, Oracle, or SAP data (i.e. BI data) into interactive mobile dashboards, snappy charts and sexy graphs, and instantly deliver them to the iPad.</p>
<p>Building on its initial use case, last year Roambi released its so-called <a rel="nofollow" target="_blank" href="http://www.roambi.com/flow-overview.html">&#8220;Roambi Flow&#8221;,</a> an app and content system that allows users to easily create and share original documents and interactive reports using analytics, text, graphics, video, and collaborative content.</p>
<p><a rel="nofollow" target="_blank" href="http://tctechcrunch2011.files.wordpress.com/2012/05/screen-shot-2012-05-30-at-5-34-31-am.png"></a> Designed with the iPad interface in mind, those reports really look more like magazine-style publications, but based entirely on the custom content you provide. (<a rel="nofollow" target="_blank" href="http://techcrunch.com/2011/08/24/sequoia-backed-inkling-updates-ipad-e-textbook-platform-with-collaborative-study-groups-and-more/">Not unlike a BI data-version of Inkling</a>.)</p>
<p>And today MeLLmo (the creator of Roambi) is taking its functionality one step further, moving from simply being a content creator to becoming a distributor and publisher as well, by launching a new platform that enables organizations to deliver analytics and multimedia content to anyone with an iPad. In other words, the key value proposition for the new platform is that companies can now not only create interactive reports in Roambi Flow, but actually turn those magazine-style reports into apps that can be published on the App Store, with customer logos, etc.</p>
<p>The platform also includes new licensing and features that give businesses the ability to distribute their custom Roambi reports both internally, just to staff, or externally to customers and consumers. They can also create and distribute co-branded materials in a single issue or series as iPad apps, saving money by removing the need to hire specialized designers, and, in turn, extending the reach of their brand thanks to the App Store&#8217;s massive, built-in user base.</p>
<p>As an illustrative example, an analyst firm, say, could upload a PDF, automatically transform it into a Roambi Flow document (i.e. a flip-style magazine for iPad), add interactive analytics, photos and videos, and then publish it as their own app on the App Store &#8212; either for targeted customers or open download.</p>
<p>What&#8217;s more, companies can do this over and over, ad nauseum, publishing a bunch of separate apps or creating multiple editions within one. That company could also use its distribution mechanism to continuously publish the most up-to-date sales presentations for their sales force, for example, or use it as a marketing tool, publishing brochure-style content for open downloading.</p>
<p>In addition to its platform launch, the startup is today introducing Roambi Pulse &#8212; its tenth visualization tool for the iPad &#8212; which allows users to compare key performance indicators in animated, vivid display. By embedding historical performance of key metrics within interactive titles, users can swipe and tap their way through (what are presumably) more compelling and engaging insights. A Roambi Pulse sample can be found in the <a rel="nofollow" target="_blank" href="http://itunes.apple.com/app/roambi-analytics-visualizer/id315020789?mt=8">free Roambi app now available in the App Store</a>.</p>
<p>As for integration? Roambi&#8217;s platform connects with a mess of business information sources and integrates with existing systems from IBM Cognos, Microsoft, Oracle, SAP BusinessObjects, Salesforce Sales Cloud, and Google Docs.</p>
<p>MeLLmo <a rel="nofollow" target="_blank" href="http://techcrunch.com/2011/09/15/sequoia-leads-30m-round-in-mobile-business-data-visualization-app-roambi/">raised $30 million from Sequoia</a> in its first round of institutional funding back in September.</p>
<p>For more info, <a rel="nofollow" target="_blank" href="http://www.roambi.com/">find Roambi at home here.</a></p>
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      <item>
         <title>Flipboard Planning To Release Android Beta For Everyone Who Doesn’t Have A Galaxy S III</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/genZ9vbAcfM/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/flipdroid.jpg?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="flipdroid" title="flipdroid" style="float:left;margin:0 10px 7px 0;"/&gt;One of the nice little surprises at Samsung's Galaxy S III &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/03/samsung-galaxy-s-iii-officia/"&gt;unveiling in London&lt;/a&gt; was that the device would be preloaded with the fabled Android version of the Flipboard social magazine app. The news came from out of the blue -- while the iOS version has garnered plenty of acclaim and some nifty new updates, Android users were (largely) left out in the cold.

Now it appears that the app will soon be finding its way onto other Android devices, but perhaps not in the way that most users would hope. According to a new report from &lt;a rel="nofollow" target="_blank" href="http://www.engadget.com/2012/05/30/flipboard-beta-coming-to-all-android-devices-soon-fragmentation/"&gt;Engadget&lt;/a&gt;, the Flipboard team is close to releasing a beta version of the app to a small number of users to gain critical feedback before launching the final product.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=562953</guid>
         <pubDate>Wed, 30 May 2012 13:47:43 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/flipdroid.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="flipdroid" title="flipdroid" style="float:left;margin:0 10px 7px 0;"/><p>One of the nice little surprises at Samsung&#8217;s Galaxy S III <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/03/samsung-galaxy-s-iii-officia/">unveiling in London</a> was that the device would be preloaded with the fabled Android version of the Flipboard social magazine app. The news came from out of the blue &#8212; while the iOS version has garnered plenty of acclaim and some nifty new updates, Android users were (largely) left out in the cold.</p>
<p>Now it appears that the app will soon be finding its way onto other Android devices, but perhaps not in the way that most users would hope. According to a new report from <a rel="nofollow" target="_blank" href="http://www.engadget.com/2012/05/30/flipboard-beta-coming-to-all-android-devices-soon-fragmentation/">Engadget</a>, the Flipboard team is close to releasing a beta version of the app to a small number of users to gain critical feedback before launching the final product.</p>
<p>But why the slow and steady approach? Engadget&#8217;s sources say it&#8217;s because of the sheer number of devices they have to account for. As wonderful has having a device for every niche is, it&#8217;s pretty clear that the process of ensuring a consistent experience across multiple hardware configurations can be <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/15/3997-models-android-fragmentation-as-seen-by-the-developers-of-opensignalmaps/">a real headache</a>. It seems especially difficult when the iOS version of the app has become well known for its handsome design and solid usability &#8212; making sure that experience carries over to the hordes of Android devices floating around out there is certainly no trivial feat.</p>
<p>Flipboard is being very smart about how it goes about making those final tweaks. There will always be people willing to go through the extra work of loading up an .apk on their device in order to be the first to have something, and using them as a testbed for a wider release down the line only makes sense. For now though, there&#8217;s still no official word on a release date &#8212; the <a rel="nofollow" target="_blank" href="http://flipboard.com/android/">Flipboard for Android page</a> only says that the app will launch in &#8220;the coming months.&#8221;</p>
<p><strong>UPDATE:</strong> Flipboard has shed a bit more light on how the beta process will work.</p>
<blockquote><p>It’s a private beta where people who want to participate can send us their email and we’ll email them a build to test. They do have to configure their phone, but we send along instructions. We won’t be sending out a press release about this since it’s not meant for the general public, but I wanted you to hear it from us.</p>
<p>You will start to see Flipboard on some of the Samsung Galaxy SIII phones as they become available and the beta program will help us get ready for launching more broadly on Android phones this summer.</p></blockquote>
<p>Those of you who don&#8217;t care much for minor imperfections can dive right in though &#8212; the .apk was pulled from a Galaxy S III demo unit prior to launch, and you too can join in the fun provided you <a rel="nofollow" target="_blank" href="http://forum.xda-developers.com/showthread.php?t=1644212">know where to look</a>.</p>
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            <media:title type="html">ctvelazco</media:title>
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      <feedburner:origLink>http://techcrunch.com/2012/05/30/flipboard-for-android-beta/</feedburner:origLink></item>
      <item>
         <title>In 2017, One in Every Four Mobile Users Will Pay with NFC</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/tI3b4xZXgsE/2017-one-every-four-mobile-users-will-pay-nfc</link>
         <description>&lt;div class="linkedinbutton"&gt;&lt;/div&gt;&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/Orange NFC mPayments QuickTap stock generic.JPG"&gt;&lt;img src="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/Orange NFC mPayments QuickTap stock generic.thumbnail.JPG" alt="" title="" class="image image-thumbnail " width="150" height="100"/&gt;&lt;/a&gt;&lt;/span&gt;Only this morning, we posted &lt;a rel="nofollow" target="_blank" href="http://mobilemarketingmagazine.com/content/1715bn-mobile-payments-year-says-gartner"&gt;research &lt;/a&gt;which predicted that take-up for NFC mobile payments would remain low until after 2015. Well, &lt;a rel="nofollow" target="_blank" href="http://www.juniperresearch.com/"&gt;Juniper Research&lt;/a&gt; apparently disagrees.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;More than one in four of US and Western European mobile phone users will use their NFC-enabled mobile phone in store to pay for goods by 2017, according to a Juniper report. For comparison, that figure is currently less than 2 per cent.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;“NFC retail payments are still at an early stage, but hold  great promise," says report co-author Dr Windsor Holden. "In 2011, we  saw significant strides made within the ecosystem such as the launch of  Google Wallet; the announcements of more mobile wallet consortia; and the  supply of an increasing number of NFC-enabled smartphone models. NFC is  now impacting the public consciousness, and we expect a rapid market  expansion from 2012 onwards.”&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;By 2017, the report forecasts the global value of NFC  mPayments to exceed $180bn - and it points towards NFC projects as a way  for operators to offset declining ARPU.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The report also warns, however, that NFC retail payments services must be deployed with a fully integrated and tested customer care channel if they are to truly take off. If a single point of contact, to resolve users&amp;#039; problem quickly and efficiently, isn&amp;#039;t set up, the report says, users will desert the service.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The &lt;em&gt;NFC Mobile Payments &amp;amp; Retail Marketing 2012-2017&lt;/em&gt; report can be downloaded &lt;a rel="nofollow" target="_blank" href="http://www.juniperresearch.com/reports/nfc_mobile_payments"&gt;here&lt;/a&gt;, along with a free whitepaper, &lt;span style="font-family:mceinline;"&gt;&lt;em&gt;No Contact Required&lt;/em&gt;, &lt;a rel="nofollow" target="_blank" href="http://www.juniperresearch.com/whitepapers/no_contact_required"&gt;here&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/tI3b4xZXgsE" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">18889 at http://www.mobilemarketingmagazine.co.uk</guid>
         <pubDate>Wed, 30 May 2012 13:30:46 +0000</pubDate>
      <feedburner:origLink>http://www.mobilemarketingmagazine.co.uk/content/2017-one-every-four-mobile-users-will-pay-nfc</feedburner:origLink></item>
      <item>
         <title>Brainstorm and Bosbec Sign Up for Mobile Marketing Live</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/-5RZuR_OhRU/brainstorm-and-bosbec-sign-mobile-marketing-live</link>
         <description>&lt;div class="linkedinbutton"&gt;&lt;/div&gt;&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/MMLivelogowithdate.preview.jpg"&gt;&lt;img src="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/MMLivelogowithdate.thumbnail.jpg" alt="" title="" class="image image-thumbnail " width="150" height="40"/&gt;&lt;/a&gt;&lt;/span&gt;Mobile marketing firms &lt;a rel="nofollow" target="_blank" href="http://www.brainstorm.co.uk"&gt;Brainstorm&lt;/a&gt; and &lt;a rel="nofollow" target="_blank" href="http://www.bosbec.se"&gt;Bosbec&lt;/a&gt; are the latest companies to sign up for &lt;a rel="nofollow" target="_blank" href="http://www.mobilemarketingmagazine.com/live"&gt;Mobile Marketing Live,&lt;/a&gt; our new two-day exhibition, conference, networking and training event for the mobile marketing industry, which takes place in London on 1-2 October. Brainstorm has taken Gold Sponsorship, while Bosbec has taken silver. They join fellow Gold Sponsors, &lt;a rel="nofollow" target="_blank" href="http://www.textlocal.com"&gt;Textlocal, &lt;/a&gt;&lt;a rel="nofollow" target="_blank" href="http://www.inmobi.com"&gt;InMobi&lt;/a&gt;, &lt;a rel="nofollow" target="_blank" href="http://www.prinovis-digitalsolutions.com"&gt;Prinovis&lt;/a&gt; and &lt;a rel="nofollow" target="_blank" href="http://www.trademob.com"&gt;TradeMob,&lt;/a&gt; and silver Sponsors, &lt;a rel="nofollow" target="_blank" href="http://www.mojiva.com"&gt;Mojiva, Celtra and Fiksu.&lt;/a&gt; Adfonic and StrikeAd are also exhibiting at the event.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;More speakers have also been confirmed for the event. They include David Chan, CEO of Barclaycard Europe;  Craig Sullivan, group eBusiness manager at Belron (Autoglass); Julian Harris, senior business development manager at Qualcomm; Richard Firminger, UK managing director of Flurry; Alex Kirmse, head of mobile at Zappos.&amp;nbsp;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Other previously confirmed speakers include Jonathan Stephen, senior producer, mobile products at JetBlue Airways; Ben Wightman, senior PPC (Pay Per Click) strategist at Latitude; Russell Buckley, partner in Ballpark Ventures; Bob Schukai, global head of mobile technology at Thomson Reuters; and Sarah Baillie, mobile commerce manager at Debenhams.&amp;nbsp;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Mobile Marketing Live combines an exhibition, conference, training sessions run by the Mobile Training Academy, and one-on-one meeting opportunities for delegates who want to discuss their mobile marketing needs with exhibiting companies in more detail.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The conference programme is split into two streams, one looking at mobile marketing by Vertical, the other by Discipline. Verticals will cover Retail, Finance, Publishing, Travel, Automotive, Charity, Healthcare, and Sport, Leisure &amp;amp; Entertainment. Disciplines will cover Apps, Sites, Advertising, Gamification, Financial Services, CRM, Location-based Services, and Social.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Mobile Marketing Live takes place at the Business Design Centre in London from 1-2 October 2012. For more information about exhibiting, sponsoring, or attending the event, visit the &lt;a rel="nofollow" target="_blank" href="http://www.mobilemarketingmagazine.com/live"&gt;website,&lt;/a&gt; or email &lt;a rel="nofollow" target="_blank" href="mailto:shelley.dowsett@mobilemarketingmagazine.com"&gt;shelley.dowsett@mobilemarketingmagazine.com&lt;/a&gt;&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/-5RZuR_OhRU" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">18890 at http://www.mobilemarketingmagazine.co.uk</guid>
         <pubDate>Wed, 30 May 2012 12:16:27 +0000</pubDate>
      <feedburner:origLink>http://www.mobilemarketingmagazine.co.uk/content/brainstorm-and-bosbec-sign-mobile-marketing-live</feedburner:origLink></item>
      <item>
         <title>StepLeader Spins Off from CBC</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/bXaX09evirA/stepleader-spins-cbc</link>
         <description>&lt;div class="linkedinbutton"&gt;&lt;/div&gt;&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/Stepleader.png"&gt;&lt;img src="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/Stepleader.thumbnail.png" alt="" title="" class="image image-thumbnail " width="150" height="150"/&gt;&lt;/a&gt;&lt;/span&gt;Digital solutions provider StepLeader is spinning off from parent company CBC New Media Group in order, the company says, to develop opportunities in the mobile and Smart TV space.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;“A spin-off is the right move strategically for our company.&amp;nbsp; We have a  reputation for being first to the broadcast market in many categories  and it’s our goal to continue with this innovative focus,” commented  Brian Handly, StepLeader CEO.&amp;nbsp; “We see tremendous potential in the  mobile and Smart TV markets and want to be well-positioned structurally,  and from a product development standpoint, to support the growing needs  of our partners in these rapidly changing areas.”&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The announcement follows a quarter of growth for StepLeaders, with its ad management side seeing 128 growth in daily impressions, and 24 per cent growth in national ad revenue. Its partners experienced a 49 per cent increase in Q1, 2012, in the number of unique users on iOS and Android devices, and a 51 per cent rise in VOD (Video On Demand) views.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The company says it intends to double its number of staff in 2012, as it continues to grow.&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/bXaX09evirA" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">18885 at http://www.mobilemarketingmagazine.co.uk</guid>
         <pubDate>Wed, 30 May 2012 11:30:04 +0000</pubDate>
      <feedburner:origLink>http://www.mobilemarketingmagazine.co.uk/content/stepleader-spins-cbc</feedburner:origLink></item>
      <item>
         <title>Updated: Baby Steps To NFC: PayPal InStore Hits The UK, With Barcodes, No NFC, In Sight</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/FV6Md0BUCtk/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/paypal-instore.png?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="paypal instore" title="paypal instore" style="float:left;margin:0 10px 7px 0;"/&gt;Today &lt;a rel="nofollow" target="_blank" href="http://www.paypal.co.uk"&gt;PayPal&lt;/a&gt; opened up a new front in its strategy to expand its role in mobile payments, a business PayPal &lt;a rel="nofollow" target="_blank" href="http://www.reuters.com/article/2012/05/24/us-ebay-paypal-idUSBRE84N1KG20120524"&gt;projects&lt;/a&gt; will generate it $7 billion in revenue this year. The eBay-owned payments company today &lt;a rel="nofollow" target="_blank" href="https://www.paypal.co.uk/Blog/mobile/PayPal-arrives-on-the-British-High-Street/#.T8XOmmbma7Q.twitter"&gt;launched&lt;/a&gt; a new retail mobile payments app for iOS and Android devices, &lt;a rel="nofollow" target="_blank" href="http://bit.ly/paypalinstore"&gt;PayPal InStore&lt;/a&gt;, where users can create barcodes that get scanned to deduct payments from users' PayPal accounts. Available only in the UK, clothing chains Coast, Oasis, Warehouse, and Karen Millen are the first to sign on to the service, and PayPal tells me there are no plans to add NFC to the app any time soon.

PayPal InStore underscores some of the challenges that remain with NFC technology. Yesterday, Gartner presented a picture of a &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/29/gartner-over-172b-in-mobile-payments-in-2012-with-212m-users-sms-web-most-popular-transaction-methods/"&gt;$172-billion mobile payments industry&lt;/a&gt; that is still largely based around older technologies like SMS and web-based payments, with newer services like NFC chips playing a very marginal role. And &lt;a rel="nofollow" target="_blank" href="http://www.juniperresearch.com/whitepapers/no_contact_required"&gt;Juniper Research&lt;/a&gt; today noted that transactions made on NFC phones in North America and Western Europe will account for less than two percent of all mobile payments this year.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=562886</guid>
         <pubDate>Wed, 30 May 2012 10:38:30 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/paypal-instore.png?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="paypal instore" title="paypal instore" style="float:left;margin:0 10px 7px 0;"/><p>Today <a rel="nofollow" target="_blank" href="http://www.paypal.co.uk">PayPal</a> opened up a new front in its strategy to expand its role in mobile payments, a business PayPal <a rel="nofollow" target="_blank" href="http://www.reuters.com/article/2012/05/24/us-ebay-paypal-idUSBRE84N1KG20120524">projects</a> will generate it $7 billion in revenue this year. The eBay-owned payments company today <a rel="nofollow" target="_blank" href="https://www.paypal.co.uk/Blog/mobile/PayPal-arrives-on-the-British-High-Street/#.T8XOmmbma7Q.twitter">launched</a> a new retail mobile payments app for iOS and Android devices, <a rel="nofollow" target="_blank" href="http://bit.ly/paypalinstore">PayPal InStore</a>, where users can create barcodes that get scanned to deduct payments from users&#8217; PayPal accounts. Available only in the UK, clothing chains Coast, Oasis, Warehouse, and Karen Millen are the first to sign on to the service, and PayPal tells me there are no plans to add NFC to the app any time soon.</p>
<p>PayPal InStore underscores some of the challenges that remain with NFC technology. Yesterday, Gartner presented a picture of a <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/29/gartner-over-172b-in-mobile-payments-in-2012-with-212m-users-sms-web-most-popular-transaction-methods/">$172-billion mobile payments industry</a> that is still largely based around older technologies like SMS and web-based payments, with newer services like NFC chips playing a very marginal role. And <a rel="nofollow" target="_blank" href="http://www.juniperresearch.com/whitepapers/no_contact_required">Juniper Research</a> today noted that transactions made on NFC phones in North America and Western Europe will account for less than two percent of all mobile payments this year.</p>
<p>PayPal InStore is one example of how retailers and others can use techonologies available today to offer mobile payments. In this case, a user creates a barcode for a product in the app. He/She then presents their device to get it scanned by the cashier. The amount then gets deducted from a users&#8217; PayPal account.</p>
<p>I asked PayPal whether the door is open for the app to be upgraded to NFC when the chip technology is more ubiquitous &#8212; it would certainly make sense, given that it would speed up use of the service. The answer? Not really.</p>
<p>&#8220;We think that it will take years for NFC to get any kind of traction in stores, but we are helping retailers roll out mobile payments quickly and cheaply now,&#8221; said Rob Skinner, PayPal&#8217;s spokesperson in the UK. &#8220;We&#8217;re not dismissing NFC but our point is that the world may have moved on by the time NFC gets some kind of scale.&#8221;</p>
<p>This appears to be the first time that PayPal has launched a barcode-based app. It is not available in the U.S. and Skinner says there are no plans to roll it out elsewhere, either.</p>
<p>&#8220;This particular solution is not in the U.S.,&#8221; he said, noting that a region-specific service is all part PayPal&#8217;s 2012 plan: &#8220;It&#8217;s a test and learn year for PayPal and our retail partners.&#8221;</p>
<p>PayPal <a rel="nofollow" target="_blank" href="https://www.thepaypalblog.com/2012/05/next-steps-in-retail/">last week expanded</a> its mobile payment services in the U.S. by adding 15 more major retailers to the list of those supporting the payments company&#8217;s apps in that market. In the UK, the company has a headstart with its branding: as <a rel="nofollow" target="_blank" href="http://thenextweb.com/mobile/2012/05/30/paypals-instore-mobile-payment-service-hits-the-uk-launches-with-four-major-fashion-retailers/">TNW</a> points out its main mobile app broke the 1-million user mark as far back as 2010. Skinner also points out that the high penetration of smartphone users in the UK makes it worthwhile to try out new payment methods here.</p>
<p>PayPal has been looking at a number of different technologies to enable mobile payments. It has <a rel="nofollow" target="_blank" href="http://techcrunch.com/2011/12/20/paypal-tests-in-store-nfc-payments-app-with-swedish-retailers-similar-mobile-experiments-to-roll-out-soon/">trialled NFC</a>, launched a dongle-based service called <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/03/15/paypal-here/">Here</a>, and looked at ways of <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/01/18/paypal-will-be-expanding-mobile-payments-test-to-51-bay-area-home-depot-stores/">using pin codes and credit cards</a> to complete the payments from users&#8217; PayPal accounts &#8212; this is the service it has trialled with Best Buy and will likely be the basis of the expansion announced last week. As for PayPal InStore, the <a rel="nofollow" target="_blank" href="http://www.theinquirer.net/inquirer/news/2180844/paypal-launches-nfc-free-mobile-payments-app">Inquirer</a> notes that Windows and BlackBerry versions are also under development.</p>
<p>Meanwhile, Juniper&#8217;s NFC projections, in contrast to Gartner&#8217;s, are significantly more optimistic about how much NFC will be used, and about how much money will be generated from NFC.</p>
<p>Juniper predicts in its <a rel="nofollow" target="_blank" href="http://click.icptrack.com/icp/relay.php?r=14991175&amp;msgid=2132734&amp;act=KJSI&amp;c=141905&amp;destination=http%3A%2F%2Fwww.juniperresearch.com%2Freports%2Fnfc_mobile_payments">new report</a> that one in four consumers in the U.S. and Western Europe will tap, wave and hover NFC-enabled handsets at points of sale to buy goods by 2017. Juniper&#8217;s principal analyst, Windsor Holden, says that works out to $180 billion in mobile NFC transactions by 2017 &#8212; just $8 billion more than Gartner believes will be made in mobile payments overall this year. Gartner says that the total transactional value for all kinds of mobile payments will be $617 billion by 2016.</p>
<p>One area where both analysts seem to agree is on the complexity and challenges in making NFC work. Chief among them is that there are a number of parties involved in enabling payments &#8212; mobile operators, handset makers, payment providers, retailers and banks &#8212; and as Juniper points out a &#8220;single point of contact to take responsibility&#8221; will be needed to make these services gain credibility with users.</p>
<p>So far, we&#8217;ve seen a lot of efforts, including Google Wallet, the Isis consortium, and several commercial projects in Europe (eg, France Telecom working with Visa) &#8212; but no clear leader in NFC emerging out of all of that.</p>
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         <media:content medium="image" url="http://tctechcrunch2011.files.wordpress.com/2012/05/paypal-instore.png?w=150">
            <media:title type="html">paypal instore</media:title>
         </media:content>
         <media:content medium="image" url="http://0.gravatar.com/avatar/6648ec93043f0f368091adece63c6d52?s=96&amp;amp;d=identicon&amp;amp;r=G">
            <media:title type="html">ingridlunden</media:title>
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      <feedburner:origLink>http://techcrunch.com/2012/05/30/baby-steps-to-nfc-paypal-instore-hits-the-uk-juniper-says-1-in-4-to-pay-with-nfc-phones-by-2017/</feedburner:origLink></item>
      <item>
         <title>PayPal Launches In-store Payments in the UK</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/-UDwPlKHLmY/paypal-launches-store-payments-uk</link>
         <description>&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://mobileretailmagazine.com/sites/default/files/images/Paypal instore.png"&gt;&lt;img src="http://mobileretailmagazine.com/sites/default/files/images/Paypal instore.thumbnail.png" alt="" title="" class="image image-thumbnail " width="84" height="150"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;&lt;a rel="nofollow" target="_blank" href="http://www.aurorafashions.com"&gt;Aurora Fashions Group&lt;/a&gt; retail brands – Coast, Oasis Warehouse and Karen Millen - are to enable their customers to use their smartphones to pay at their 230 stores via PayPal, starting tomorrow.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The PayPal inStore app, available for Android and iOS devices, provides the customer with a unique barcode and transaction number, which the cashier scans to take payment from the customer’s PayPal account. Payments, refunds and discounts are all managed via the app. Payment is secured by the customer entering a PIN to open the app. No personal or financial information, or money, is stored on the phone, and the service also works even if there is no mobile or wi-fi. The app also enables shoppers to request a refund in store for something bought online or on the high street from the same retailer.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;“Customers demand more from physical stores: outstanding service and a more personalised experience enabled by new technology,” says Ish Patel, group omnichannel director at Aurora Fashions. “Catering for payment flexibility is a now a crucial part of ensuring we are providing customers with a seamless experience by merging digital commerce with physical retailing.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;“Our partnership with PayPal allows us to take the next step in our omnichannel journey, ensuring customers can safely and securely purchase items using their own mobile phones. We’re proud to be innovating on the UK high street and continuing to lead the way in providing a new kind of shopping experience.”&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;PayPal UK managing director Cameron McLean says the move marks the start of “a quiet revolution” in the way we shop on the high street. “We&amp;#039;ve created a simple, secure way to use a mobile phone to pay in your favourite stores,” says McLean. “The revolution starts today at Oasis, Warehouse, Karen Millen and Coast. The lines between the online world and high street will soon disappear altogether: research we carried out last year amongst major retailers suggested that 2016 will be the year you won’t need a wallet to shop on the British high street. A phone will be enough.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;"Today&amp;#039;s move also underlines our view that mobile payments don&amp;#039;t need Near Field Communication (NFC) technology to succeed. PayPal’s ‘pay by mobile’ service works with the phones most of our customers already own. And our retail partner doesn&amp;#039;t have to install new systems to take in-store mobile payments.”&lt;br /&gt;The launch with Aurora follows the launch of a similar service in the US, where PayPal has in-store partnerships with The Home Depot and 15 other national retailers. PayPal handled $4bn in mobile payments globally in 2011, and expects this to rise to $7bn this year.”&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;You can get more information and download the app &lt;a rel="nofollow" target="_blank" href="http://www.paypal.co.uk/instore"&gt;here.&lt;/a&gt; And there’s a video showing how easy it is to pay in store via the app &lt;a rel="nofollow" target="_blank" href="http://www.paypal.co.uk/blog"&gt;here.&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/-UDwPlKHLmY" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">11160 at http://mobileretailmagazine.com</guid>
         <pubDate>Wed, 30 May 2012 10:36:33 +0000</pubDate>
      <feedburner:origLink>http://mobileretailmagazine.com/content/paypal-launches-store-payments-uk</feedburner:origLink></item>
      <item>
         <title>PayPal Launches In-store Payments in the UK</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/N2GWJMH3Vtc/paypal-launches-store-payments-uk</link>
         <description>&lt;div class="linkedinbutton"&gt;&lt;/div&gt;&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/Paypal instore.png"&gt;&lt;img src="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/Paypal instore.thumbnail.png" alt="" title="" class="image image-thumbnail " width="84" height="150"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;a rel="nofollow" target="_blank" href="http://www.aurorafashions.com"&gt;Aurora Fashions Group&lt;/a&gt; retail brands – Coast, Oasis Warehouse and Karen Millen - are to enable their customers to use their smartphones to pay at their 230 stores via PayPal, starting tomorrow.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The PayPal inStore app, available for Android and iOS devices, provides the customer with a unique barcode and transaction number, which the cashier scans to take payment from the customer’s PayPal account. Payments, refunds and discounts are all managed via the app. Payment is secured by the customer entering a PIN to open the app. No personal or financial information, or money, is stored on the phone, and the service also works even if there is no mobile or wi-fi. The app also enables shoppers to request a refund in store for something bought online or on the high street from the same retailer.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;“Customers demand more from physical stores: outstanding service and a more personalised experience enabled by new technology,” says Ish Patel, group omnichannel director at Aurora Fashions. “Catering for payment flexibility is a now a crucial part of ensuring we are providing customers with a seamless experience by merging digital commerce with physical retailing.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;“Our partnership with PayPal allows us to take the next step in our omnichannel journey, ensuring customers can safely and securely purchase items using their own mobile phones. We’re proud to be innovating on the UK high street and continuing to lead the way in providing a new kind of shopping experience.”&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;PayPal UK managing director Cameron McLean says the move marks the start of “a quiet revolution” in the way we shop on the high street. “We&amp;#039;ve created a simple, secure way to use a mobile phone to pay in your favourite stores,” says McLean. “The revolution starts today at Oasis, Warehouse, Karen Millen and Coast. The lines between the online world and high street will soon disappear altogether: research we carried out last year amongst major retailers suggested that 2016 will be the year you won’t need a wallet to shop on the British high street. A phone will be enough.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;"Today&amp;#039;s move also underlines our view that mobile payments don&amp;#039;t need Near Field Communication (NFC) technology to succeed. PayPal’s ‘pay by mobile’ service works with the phones most of our customers already own. And our retail partner doesn&amp;#039;t have to install new systems to take in-store mobile payments.”&lt;br /&gt;The launch with Aurora follows the launch of a similar service in the US, where PayPal has in-store partnerships with The Home Depot and 15 other national retailers. PayPal handled $4bn in mobile payments globally in 2011, and expects this to rise to $7bn this year.”&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;You can get more information and download the app &lt;a rel="nofollow" target="_blank" href="http://www.paypal.co.uk/instore"&gt;here.&lt;/a&gt; And there’s a video showing how easy it is to pay in store via the app &lt;a rel="nofollow" target="_blank" href="http://www.paypal.co.uk/blog"&gt;here.&lt;/a&gt;&amp;nbsp;&amp;nbsp;&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/N2GWJMH3Vtc" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">18887 at http://www.mobilemarketingmagazine.co.uk</guid>
         <pubDate>Wed, 30 May 2012 10:33:20 +0000</pubDate>
      <feedburner:origLink>http://www.mobilemarketingmagazine.co.uk/content/paypal-launches-store-payments-uk</feedburner:origLink></item>
      <item>
         <title>Yandex bets on iPhone to get Russia paying for music</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/A2sr06Cph2E/</link>
         <description>Moscow-based search engine Yandex is hoping to steal a march on international rivals with a new music subscription app for the iPhone &amp;#8212; but it&amp;#8217;s gambling that users will be ready to stump up cash for the service in a country where paid-for digital music is [...]&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&amp;#038;blog=33319749&amp;#038;post=210137&amp;#038;subd=gigaompaidcontent&amp;#038;ref=&amp;#038;feed=1" width="1" height="1"/&gt;</description>
         <guid isPermaLink="false">http://gigaom.com/?p=526765</guid>
         <pubDate>Wed, 30 May 2012 10:00:52 +0000</pubDate>
         <content:encoded><![CDATA[<img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/A2sr06Cph2E" height="1" width="1"/>]]></content:encoded>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2011/05/yandexlogo.jpg?w=210">
            <media:title type="html">Yandex Logo, from handout</media:title>
         </media:content>
         <media:content medium="image" url="http://1.gravatar.com/avatar/35abbdb1c7c23361938157882fc13e96?s=96&amp;amp;d=retro&amp;amp;r=PG">
            <media:title type="html">bobbiejohnson</media:title>
         </media:content>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2007/06/iphonemusic21.jpg">
            <media:title type="html">Why iPhone will change the mobile music business</media:title>
         </media:content>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2011/05/yandexlogo.jpg?w=300">
            <media:title type="html">Yandex Logo, from handout</media:title>
         </media:content>
         <media:thumbnail url="http://gigaom2.files.wordpress.com/2011/05/yandexlogo.jpg?w=210" />
      <feedburner:origLink>http://feeds.moconews.net/~r/moconews/~3/ob52_hKbMrc/</feedburner:origLink></item>
      <item>
         <title>Guoman and Thistle Hotel Sites Get Mobile-Optimised</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/HDQbVL84BJ4/guoman-and-thistle-hotel-sites-get-mobile-optimised</link>
         <description>&lt;div class="linkedinbutton"&gt;&lt;/div&gt;&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/Thistle and Guoman screenshots.preview.png"&gt;&lt;img src="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/Thistle and Guoman screenshots.thumbnail.png" alt="" title="" class="image image-thumbnail " width="150" height="146"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;a rel="nofollow" target="_blank" href="http://www.guoman.com/en/corporate/about_us/guoman-hotel-management.html"&gt;Guoman Hotel Management&lt;/a&gt; has launched mobile-optimised sites for its Thistle and Guoman hotel brands. The transactional sites, created by Usablenet, first opened for business two weeks ago - in that time, the sites have seen a 25 per cent increase in visits.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;"Mobile has become an important travel planning and booking channel worldwide, especially for local and last minute searches," says Mithu Sengupta, eCommerce director for Guoman and Thistle Hotels. "It was very important for us to have a mobile site that reflects our brand and provides the best experience for our customers with rich-media content and videos. We are very happy with the response we had from our customers who have been on our mobile site, who have stated that it provides a seamless transition between mobile, Tablet and desktop, to effectively assist them in their travel plans.”&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The sites incorporate HTML5 functionality, including scrolling image carousels, and enable users to browse the hotels, or use LBS to find the nearest hotel, and book.&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/HDQbVL84BJ4" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">18882 at http://www.mobilemarketingmagazine.co.uk</guid>
         <pubDate>Wed, 30 May 2012 09:00:08 +0000</pubDate>
      <feedburner:origLink>http://www.mobilemarketingmagazine.co.uk/content/guoman-and-thistle-hotel-sites-get-mobile-optimised</feedburner:origLink></item>
      <item>
         <title>$171.5bn in Mobile Payments This Year, says Gartner</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/kW42ML6Ur1M/1715bn-mobile-payments-year-says-gartner</link>
         <description>&lt;div class="linkedinbutton"&gt;&lt;/div&gt;&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/NFC Orange Barclaycard stock generic_1.jpg"&gt;&lt;img src="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/NFC Orange Barclaycard stock generic_1.thumbnail.jpg" alt="NFC isn&amp;#039;t expected to take off until after 2016" title="NFC isn&amp;#039;t expected to take off until after 2016" class="image image-thumbnail " width="150" height="94"/&gt;&lt;/a&gt;&lt;span class="caption" style="width:148px;"&gt;&lt;strong&gt;NFC isn&amp;#039;t expected to take off until after 2016&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;The global value of mobile payment transactions will surpass $171.5bn  in 2012, according to analyst firm &lt;a rel="nofollow" target="_blank" href="http://www.gartner.com/"&gt;Gartner&lt;/a&gt;. That&amp;#039;s an increase of 61.9  per cent from 2011 – and 51.7m new mobile payment users, to a total of  212.2m.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;“We expect global mobile transaction volume and value to  average 42 per cent annual growth between 2011 and 2016, and we are  forecasting a market worth $617bn, with 448m million users by 2016,”  says Sandy Shen, research director at Gartner. “This will bring  opportunities for service and solution providers who will need to cater  to the local demand patterns to customize their offerings.”&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;According  to Gartner, web access will account for about 88 per cent of all  transactions in North America, and about 80 per cent in Western Europe,  by 2016. NFC transactions, meanwhile, will remain relatively low through  2015, but growth is forecast to start picking up from 2016.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;MD of  payment company &lt;a rel="nofollow" target="_blank" href="http://www.paythru.com/"&gt;paythru &lt;/a&gt;Keith Brown believes mobile payments need to be  universally agnostic to become part of everyday life. “While Gartner’s prediction  shows the growth of mobile payments, the industry is still fragmented,”  says Brown. “For this technology to truly succeed, an industry-wide  standard must be established and adhered to by all mobile payments  providers. After all, mobile payments should seamlessly link between  services, whether people use mobile apps, SMS or&amp;nbsp;NFC to give the best  user experience possible, rather than having to use different methods  through different payment channels.”&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/kW42ML6Ur1M" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">18875 at http://www.mobilemarketingmagazine.co.uk</guid>
         <pubDate>Wed, 30 May 2012 07:44:36 +0000</pubDate>
      <feedburner:origLink>http://www.mobilemarketingmagazine.co.uk/content/1715bn-mobile-payments-year-says-gartner</feedburner:origLink></item>
      <item>
         <title>Another Exec Departure At Nokia: Corp Relations EVP Esko Aho Is Going To Harvard</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/qFOkurU36-I/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/esko-aho.jpg?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="esko aho" title="esko aho" style="float:left;margin:0 10px 7px 0;"/&gt;&lt;a rel="nofollow" target="_blank" href="http://www.nokia.com"&gt;Nokia&lt;/a&gt; today announced it is losing another senior executive: Esko Aho, who had once been the prime minister of Finland and is currently &lt;a rel="nofollow" target="_blank" href="http://www.nokia.com/global/about-nokia/company/governance/leadership/esko-aho/"&gt;EVP, corporate relations and responsibility and a member of Nokia's leadership team&lt;/a&gt;, is leaving the beleaguered handset maker for Harvard University. There, he will be the Senior Fellow at the Mossavar-Rahmani Center for Business and Government at Harvard Kennedy School for public policy. He had been with Nokia since 2008 and a member of the executive team since 2009.

In his role at Nokia, Aho had overseen the company's global policies and activities regarding sustainable development and social responsibility. Although his departure may not appear as destabilizing as some other executive exits -- Colin Giles, Nokia's EVP of sales, is &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/04/19/lots-of-pain-no-gain-nokia-reports-4b-drop-in-q1-sales-to-9-7b-blames-restructuring-and-competition/"&gt;leaving at the end of June&lt;/a&gt; and is not being replaced --  it is still a sign of how much the company is shedding the old guard as it looks to turn its struggling business around.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=562856</guid>
         <pubDate>Wed, 30 May 2012 07:07:12 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/esko-aho.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="esko aho" title="esko aho" style="float:left;margin:0 10px 7px 0;"/><p><a rel="nofollow" target="_blank" href="http://www.nokia.com">Nokia</a> today <a rel="nofollow" target="_blank" href="http://press.nokia.com/2012/05/30/esko-aho-to-join-harvard-university-as-senior-fellow/">announced</a> it is losing another senior executive: Esko Aho, who had once been the prime minister of Finland and is currently <a rel="nofollow" target="_blank" href="http://www.nokia.com/global/about-nokia/company/governance/leadership/esko-aho/">EVP, corporate relations and responsibility and a member of Nokia&#8217;s leadership team</a>, is leaving the beleaguered handset maker for Harvard University. There, he will be the Senior Fellow at the Mossavar-Rahmani Center for Business and Government at Harvard Kennedy School for public policy. He had been with Nokia since 2008 and a member of the executive team since 2009.</p>
<p>In his role at Nokia, Aho had overseen the company&#8217;s global policies and activities regarding sustainable development and social responsibility. Although his departure may not appear as destabilizing as some other executive exits &#8212; Colin Giles, Nokia&#8217;s EVP of sales, is <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/04/19/lots-of-pain-no-gain-nokia-reports-4b-drop-in-q1-sales-to-9-7b-blames-restructuring-and-competition/">leaving at the end of June</a> and is not being replaced &#8212;  it is still a sign of how much the company is shedding the old guard as it looks to turn its struggling business around.</p>
<p>On a wider scale, Nokia has lost about 9,000 employees in the last year, according to the <a rel="nofollow" target="_blank" href="http://www.ft.com/cms/s/0/1a0a0b36-a404-11e1-84b1-00144feabdc0.html#axzz1wKgBxVDE">FT</a>, and may well reduce its 122,000 headcount even more in the months ahead.</p>
<p>Nokia said in an emailed statement that Aho will leave the company at the end of August, but that he will remain involved as a consultant on public affairs (i.e., lobbying the Finnish government, or advising on how best to?).</p>
<p>Nokia has been on a steady decline in its mobile phone business &#8212; and has struggled particularly in the area of smartphones, where it has lost market share to Apple and to Android handset makers like Samsung. This quarter, by <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/04/27/samsung-may-have-just-become-the-king-of-mobile-handsets-while-sp-downgrades-nokia-to-junk/">many estimates</a>, Samsung <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/01/samsung-is-the-new-king-of-mobile/">overtook Nokia</a> as the world&#8217;s biggest mobile phone company.</p>
<p>Under its latest CEO, Stephen Elop, Nokia has been trying to turn that trend around and has put his former employer Microsoft&#8217;s Windows Phone OS at the core of that strategy, although judging by its latest quarterly earnings, where <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/04/19/lots-of-pain-no-gain-nokia-reports-4b-drop-in-q1-sales-to-9-7b-blames-restructuring-and-competition/">sales fell by more than $4 billion</a>, that plan has yet to bear significant and ripe fruit.</p>
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</div><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/qFOkurU36-I" height="1" width="1"/>]]></content:encoded>
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            <media:title type="html">esko aho</media:title>
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            <media:title type="html">ingridlunden</media:title>
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      <feedburner:origLink>http://techcrunch.com/2012/05/30/another-exec-departure-for-nokia-esko-aho-ex-prime-minister-of-finland-is-going-to-harvard/</feedburner:origLink></item>
      <item>
         <title>Chiquito Makes Augmented Reality Child's Play</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/LMHLh2HnV8Y/chiquito-makes-augmented-reality-childs-play</link>
         <description>&lt;div class="linkedinbutton"&gt;&lt;/div&gt;&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/Chiquito.preview.jpg"&gt;&lt;img src="http://www.mobilemarketingmagazine.co.uk/sites/default/files/images/Chiquito.thumbnail.jpg" alt="" title="" class="image image-thumbnail " width="150" height="150"/&gt;&lt;/a&gt;&lt;/span&gt;Mexican restaurant chain &lt;a rel="nofollow" target="_blank" href="http://www.chiquito.co.uk/site/"&gt;Chiquito &lt;/a&gt;has launched an Augmented Reality campaign aimed at children with &lt;a rel="nofollow" target="_blank" href="http://blippar.com/"&gt;Blippar&lt;/a&gt;-powered placemats. By scanning the mats using the &lt;em&gt;Blippar &lt;/em&gt;app, customers can access a game overlaid onto the placemat, and see photos of themselves alongside the Chiquito mascots.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;“Families are&amp;nbsp;a&amp;nbsp;core market and we&amp;nbsp;do&amp;nbsp;our best to make the restaurant as child-friendly as&amp;nbsp;possible,” says Chiquito MD Nick White. “We’re always looking for fun ways to keep children entertained before and during their meals. We think the&amp;nbsp;campaign with Blippar will be a great way to bring extra excitement to the overall Chiquito’s experience.”&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The campaign will run for 12 months, starting 29 May, in 69 Chiquito outlets across the UK.&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/LMHLh2HnV8Y" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">18873 at http://www.mobilemarketingmagazine.co.uk</guid>
         <pubDate>Wed, 30 May 2012 05:30:41 +0000</pubDate>
      <feedburner:origLink>http://www.mobilemarketingmagazine.co.uk/content/chiquito-makes-augmented-reality-childs-play</feedburner:origLink></item>
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         <title>Paperless Payphone: Doxo Now Lets You Receive &amp; Pay Bills From Your Mobile Device</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/_0qaaqxEmA4/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/doxo_mobile_att.png?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Doxo_mobile_att" title="Doxo_mobile_att" style="float:left;margin:0 10px 7px 0;"/&gt;Since launching in mid-2011, &lt;a rel="nofollow" target="_blank" href="http://www.doxo.com/"&gt;doxo&lt;/a&gt; has been on a mission to make your life paperless. With its "digital filing cabinet" software, the Seattle-based startup aims to create a single place for users to manage their bills, be they phone, cable, or credit card. 

Of course, the world is quickly going mobile, and payment solutions are going right along with it. So, in an effort to close the loop between web and mobile services, Doxo is today launching a new mobile payment and management solution, along with a new Android app, to finally allow users to both receive and pay bills from their mobile devices.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=562807</guid>
         <pubDate>Wed, 30 May 2012 04:14:04 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/doxo_mobile_att.png?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Doxo_mobile_att" title="Doxo_mobile_att" style="float:left;margin:0 10px 7px 0;"/><p>Since launching in mid-2011, <a rel="nofollow" target="_blank" href="http://www.doxo.com/">doxo</a> has been on a mission to make your life paperless. With its &#8220;digital filing cabinet&#8221; software, the Seattle-based startup aims to create a single place for users to manage their bills, be they phone, cable, or credit card.</p>
<p>Of course, the world is quickly going mobile, and payment solutions are going right along with it. So, in an effort to close the loop between web and mobile services, Doxo is today launching a new mobile payment and management solution, along with a new Android app, to finally allow users to both receive and pay bills from their mobile devices.</p>
<p>Doxo&#8217;s <a rel="nofollow" target="_blank" href="http://www.doxo.com/mobile/?utm_source=Mobile%2B&amp;utm_medium=Press%2BRelease&amp;utm_campaign=Mobile">new Android app</a> complements the updated <a rel="nofollow" target="_blank" href="http://techcrunch.com/2011/06/08/doxo-brings-paperless-billing-service-to-the-iphone/">iOS app the startup launched last summer</a> so that the pair of apps now allow users to take advantage of mobile bill payment and management on top of its flagship &#8220;digital file cabinet&#8221; and secure backup offerings.</p>
<p>Both apps now include the startup&#8217;s new so-called &#8220;doxoPAY,&#8221; a feature that allows users to receive and pay bills with one account and one password from a single app. This means that you no longer have to set up separate usernames and access credentials to manage payment accounts across multiple websites, instead, you can simply create a free Doxo account to start organizing your household accounts and docs, connecting with service providers that include AT&amp;T, Sprint, Puget Sound Energy, and Sound Community Bank &#8212; to name a few.</p>
<p>The startup is currently hard at work on expanding this list, signing up as many banks, public utilities, and major phone and cable carriers as it can. Obviously, while the value proposition is evident, for Doxo to truly become your default digital file cabinet and bill payment solution, it has to be integrated with all the providers you&#8217;re using. That&#8217;s half the battle, and it still has a ways to go there.</p>
<p>That being said, Doxo has the potential to significantly mitigate a huge pain in the ass for consumers. For most people, whether you receive bills electronically or in good old paper form, payment is a three step process: Read the bill when and wherever you receive it, open it again when you&#8217;re ready to pay, and then file through another system. Doxo&#8217;s mobile payment solution condenses that down to a single step by embedding payment options in the bill itself.</p>
<p>Users simply connect with their providers to pay bills, directly on Doxo Mobile, receiving bills from those providers while uploading documents and bills from home or on the go, with the added benefit of being able to manage, upload, and organize account information, important documents, and bills by account. Plus, you can use the apps to snap photos and upload bills and receipts into Doxo&#8217;s digital filing cabinet, while automatically backing up those critical documents to their hard drive or cloud providers like Box.com and Dropbox.</p>
<p>On the flip side, for businesses, Doxo is trying to eliminate the hurdles most often cited by consumers in regard to going paperless. Not only that, but it can streamline and reduce the additional costs inherent to most customer-provider interaction by speeding collection, cutting credit card fees (like overdue payments), and make it easy to go paperless. Which, for businesses, can mean eliminating the need for custom software &#8212; or having to develop their own standalone app.</p>
<p>According to Doxo CEO Steve Shivers, this translates to businesses saving an average of 80 percent on the cost of mailing documents, bills, and accepting payments. And, of course, the best part is that, because Doxo saves businesses money on paper, its mobile apps are free for the consumer &#8212; and available in the <a rel="nofollow" target="_blank" href="http://itunes.apple.com/us/app/doxo-mobile/id419248567?mt=8">App Store</a>, <a rel="nofollow" target="_blank" href="https://play.google.com/store/apps/details?id=com.doxo.android">Google Play</a>, and the <a rel="nofollow" target="_blank" href="http://www.amazon.com/gp/product/B00854AO5O/183-0804722-3487943?ie=UTF8&amp;ref=mas_dl">Amazon App Store</a>.</p>
<p>Founded in 2008, Doxo seemed to miss the memo on the whole &#8220;ship or die&#8221; approach, taking its sweet time to go to market, testing and developing for over two years before finally coming out of invite-only beta last summer. Better safe (and market ready) than sorry. Of course, it also helps one&#8217;s slow and steady method when there&#8217;s <a rel="nofollow" target="_blank" href="http://techcrunch.com/2011/02/15/doxo-10-million/">$15 million in venture funding</a> from Sigma Partners, Mohr Davidow, and Jeff Bezos to fall back on.</p>
<p>For more, <a rel="nofollow" target="_blank" href="http://www.doxo.com/">check out Doxo at home here.</a></p>
<p><a rel="nofollow" target="_blank" href="http://tctechcrunch2011.files.wordpress.com/2012/05/doxo_mobile_iphone.png"></a></p>
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            <media:title type="html">Doxo_mobile_att</media:title>
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         <media:content medium="image" url="http://0.gravatar.com/avatar/a94f6b72a8ee7342e862c1c9d6c5b826?s=96&amp;amp;d=identicon&amp;amp;r=G">
            <media:title type="html">rempson8</media:title>
         </media:content>
         <media:content medium="image" url="http://tctechcrunch2011.files.wordpress.com/2012/05/doxo_mobile_iphone.png">
            <media:title type="html">doxo_mobile_iphone</media:title>
         </media:content>
         <media:thumbnail url="http://tctechcrunch2011.files.wordpress.com/2012/05/doxo_mobile_att.png?w=135" />
      <feedburner:origLink>http://techcrunch.com/2012/05/29/doxo-launches-doxopay/</feedburner:origLink></item>
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         <title>Three Varied Tools for Blogging With a Hand-Held</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/9cqE1yI9TmM/three-varied-tools-for-blogging-with-a-hand-held.html</link>
         <description>&lt;a rel="nofollow" target="_blank" href="http://www.nytimes.com/2012/05/31/business/three-varied-tools-for-blogging-with-a-hand-held.html?partner=rssnyt&amp;emc=rss"&gt;&lt;img src="http://graphics8.nytimes.com/images/2012/05/31/business/31-SMART1/31-SMART1-thumbStandard.jpg" border="0" height="75" width="75" hspace="4" align="left"&gt;&lt;/a&gt;There are several apps that allow bloggers to post with their mobile device, but some programs are better than others.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/9cqE1yI9TmM" height="1" width="1"/&gt;</description>
         <author>By BOB TEDESCHI</author>
         <guid isPermaLink="false">http://www.nytimes.com/2012/05/31/business/three-varied-tools-for-blogging-with-a-hand-held.html?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Wed, 30 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.nytimes.com/2012/05/31/business/three-varied-tools-for-blogging-with-a-hand-held.html?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>A Guide to Apps for Your Smartphone’s Camera</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/BZXhQZgTy7I/a-guide-to-apps-for-your-smartphones-camera.html</link>
         <description>&lt;a rel="nofollow" target="_blank" href="http://www.nytimes.com/2012/05/31/technology/personaltech/a-guide-to-apps-for-your-smartphones-camera.html?partner=rssnyt&amp;emc=rss"&gt;&lt;img src="http://graphics8.nytimes.com/images/2012/05/30/technology/personaltech/APPS/APPS-thumbStandard.jpg" border="0" height="75" width="75" hspace="4" align="left"&gt;&lt;/a&gt;Camera apps for your smartphone include comprehensive editing suites and whimsical tools that can put beards on dogs or turn your photos into cartoons.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/BZXhQZgTy7I" height="1" width="1"/&gt;</description>
         <author>By JOSHUA BRUSTEIN</author>
         <guid isPermaLink="false">http://www.nytimes.com/2012/05/31/technology/personaltech/a-guide-to-apps-for-your-smartphones-camera.html?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Wed, 30 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.nytimes.com/2012/05/31/technology/personaltech/a-guide-to-apps-for-your-smartphones-camera.html?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>New Technology Is the Ally of Older People</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/sTOGco7MBhM/new-technology-is-the-ally-of-older-people.html</link>
         <description>Smartphones, e-readers and other devices aid people who might have trouble seeing or remembering where they parked the car.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/sTOGco7MBhM" height="1" width="1"/&gt;</description>
         <author>By DAMON DARLIN</author>
         <guid isPermaLink="false">http://www.nytimes.com/2012/05/31/technology/personaltech/new-technology-is-the-ally-of-older-people.html?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Wed, 30 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.nytimes.com/2012/05/31/technology/personaltech/new-technology-is-the-ally-of-older-people.html?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>Up-to-Date Tricks for Aging Wheels</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/ohd3m7LvO7A/up-to-date-tricks-for-aging-wheels.html</link>
         <description>&lt;a rel="nofollow" target="_blank" href="http://www.nytimes.com/2012/05/31/technology/personaltech/up-to-date-tricks-for-aging-wheels.html?partner=rssnyt&amp;emc=rss"&gt;&lt;img src="http://graphics8.nytimes.com/images/2012/05/30/technology/personaltech/CARS3/CARS3-thumbStandard.jpg" border="0" height="75" width="75" hspace="4" align="left"&gt;&lt;/a&gt;As the average age of cars on the road increases, many options are available to make vehicles safer, easier drive and more fun.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/ohd3m7LvO7A" height="1" width="1"/&gt;</description>
         <author>By JOHN R. QUAIN</author>
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         <pubDate>Wed, 30 May 2012 04:00:00 +0000</pubDate>
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      <item>
         <title>Why Facebook Is Still The Perfect Startup (Slides)</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/W38am2BgRAQ/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/screen-shot-2012-05-29-at-22-54-32.png?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Facebook and mobile walled gardens" title="Facebook and mobile walled gardens" style="float:left;margin:0 10px 7px 0;"/&gt;Facebook &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/29/facebook-has-lost-about-35-billion-in-value-since-ipo-as-shares-dip-below-29/"&gt;had another tough day today in the public markets&lt;/a&gt;, with shares now trading at around $28 after debuting less than two weeks ago at $42.05. Good timing, then, for a new slideshow report out today from the boutique French consulting firm &lt;a rel="nofollow" target="_blank" href="http://www.fabernovel.com"&gt;faberNovel&lt;/a&gt;, which encourages us to look at the bigger picture, and why, in its words, Facebook is "the perfect startup."

The mammoth slideshow is an annual thing for faberNovel, which picks one company to tackle each year -- others have included &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2011/05/11/how-amazon-controls-ecommerce-slides/"&gt;how Amazon controls e-commerce&lt;/a&gt;, &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2010/07/09/how-apple-dominates-slides/"&gt;how Apple dominates&lt;/a&gt;, and &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2009/03/26/what-could-go-wrong-with-google-the-slideshow/"&gt;what could go wrong with Google&lt;/a&gt;. Like those before, the one out today on Facebook is a deep-dive into the company, and it looks not just at the origins of the social network, but what sets it apart from other attempts at global social networks -- and other startups. (And by the way, faberNovel sees all this drama and attention on the IPO as just "one point on a startup trajectory." Some investors may not feel quite the same.)</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=562561</guid>
         <pubDate>Tue, 29 May 2012 22:16:09 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/screen-shot-2012-05-29-at-22-54-32.png?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Facebook and mobile walled gardens" title="Facebook and mobile walled gardens" style="float:left;margin:0 10px 7px 0;"/><p>Facebook <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/29/facebook-has-lost-about-35-billion-in-value-since-ipo-as-shares-dip-below-29/">had another tough day today in the public markets</a>, with shares now trading at around $28 after debuting less than two weeks ago at $42.05. Good timing, then, for a new <a rel="nofollow" target="_blank" href="http://www.slideshare.net/faberNovel/facebook-the-perfect-startup">slideshow report</a> out today from the boutique French consulting firm <a rel="nofollow" target="_blank" href="http://www.fabernovel.com">faberNovel</a>, which encourages us to look at the bigger picture, and why, in its words, Facebook is &#8220;the perfect startup.&#8221;</p>
<p>The mammoth slideshow (after the break) is an annual thing for faberNovel, which picks one company to tackle each year &#8212; others have included <a rel="nofollow" target="_blank" href="http://techcrunch.com/2011/05/11/how-amazon-controls-ecommerce-slides/">how Amazon controls e-commerce</a>, <a rel="nofollow" target="_blank" href="http://techcrunch.com/2010/07/09/how-apple-dominates-slides/">how Apple dominates</a>, and <a rel="nofollow" target="_blank" href="http://techcrunch.com/2009/03/26/what-could-go-wrong-with-google-the-slideshow/">what could go wrong with Google</a>. Like those before, the one out today on Facebook is a deep-dive into the company, and it looks not just at the origins of the social network, but what sets it apart from other attempts at global social networks &#8212; and other startups. (And by the way, faberNovel sees all this drama and attention on the IPO as just &#8220;one point on a startup trajectory.&#8221; Some investors may not feel quite the same.)</p>
<p>In 94 fairly packed slides (no <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/04/12/how-to-scale-a-1-billion-startup-a-guide-from-instagram-co-founder-mike-krieger/">Kreiger approach</a> here), there is a huge amount of data, occasionally usefully visualizing some of the biggest challenges the company faces. (Example: Facebook&#8217;s monetization issue. It is getting ten times more traffic than YouTube, but only one-tenth the revenue of YouTube&#8217;s owner, Google.)</p>
<p>A little later, looking back at Facebook&#8217;s different tests with advertising, faberNovel makes a good argument for how a lack of success with more traditional models has contributed to it being such an innovative company. Specifically, around new, social ad formats (that&#8217;s slide 34), even if some of those formats have yet to pay off when compared to how much time users spend on the site.</p>
<p>&#8220;Facebook has no choice but to change the game&#8217;s rules,&#8221; faberNovel explains, which is perhaps the crux of why it has done so well.</p>
<p>What caught my attention the most &#8212; possibly because of all the <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/29/face-com-is-definitely-being-acquired-by-facebook-say-sources/?grcc=33333Z98ZtrendingZ0">news of the past week</a> swirling around Facebook and its mobile plans &#8212; was faberNovel&#8217;s take on Facebook&#8217;s mobile business.</p>
<p>Facebook already has a huge amount of users on mobile (more than 400 million of its 901 million active users are accessing by mobile), but it could quite possibly get squeezed out of mobile altogether because of Apple and Google&#8217;s own control of the ecosystems, and the fact that eventually other and better mobile apps will come along.</p>
<p>That has left Facebook with no choice but to beef up with acquisitions, more features and its own beginnings of a mobile platform. Specifically, faberNovel believes the App Center could really become a game-changer and the lynchpin for how Facebook begins to &#8220;own&#8221; its users on mobile devices.</p>
<p>FaberNovel then takes this one step further and proclaims that, with its large mobile user base and variety of services, &#8220;Facebook is a new breed of telco.&#8221;</p>
<p>It even idly wonders if the company could, one day, even operate its own ad-hoc Mesh network to put the final piece into the puzzle. Is that a speculation too far? In a world of $100-billion-plus valuations for largely free services, perhaps anything is possible.</p>
 
<p></p>
<p></p>
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         <title>Why would Amazon become a virtual operator? It already is one</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/5KMLGDvh7mA/</link>
         <description>Reports are coming from Japan that Amazon is forming an MVNO. If true, it would be an interesting experiment for Amazon, expanding its mobile business beyond selling devices, apps and e-books to selling connectivity itself. But I suspect this is nothing more than an experiment.&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&amp;#038;blog=33319749&amp;#038;post=210096&amp;#038;subd=gigaompaidcontent&amp;#038;ref=&amp;#038;feed=1" width="1" height="1"/&gt;</description>
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         <pubDate>Tue, 29 May 2012 21:08:35 +0000</pubDate>
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            <media:title type="html">Kindle reading at the pool</media:title>
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            <media:title type="html">kfitchard</media:title>
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            <media:title type="html">Kindle Fire with fire</media:title>
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         <title>RIM Halts Trading To Issue Business Update, Hires RBC And J.P. Morgan For “Strategic Review”</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/2q2KDuP9ZBE/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/rimoney.jpg?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="rimoney" title="rimoney" style="float:left;margin:0 10px 7px 0;"/&gt;Canadian smartphone manufacturer RIM has briefly ceased trading of their stock today in order to issue a "business update" from CEO Thorsten Heins to their stockholders. 

Though the release takes the time to outline some of the company's recent personnel changes, Heins also points out that the company has enlisted the services of both the Royal Bank of Canada and J.P. Morgan to help the company evaluate their financial strategies going forward.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=562556</guid>
         <pubDate>Tue, 29 May 2012 20:39:34 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/rimoney.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="rimoney" title="rimoney" style="float:left;margin:0 10px 7px 0;"/><p>Canadian smartphone manufacturer RIM has briefly ceased trading of their stock today in order to issue a &#8220;business update&#8221; from CEO Thorsten Heins to their stockholders.</p>
<p>Though the release takes the time to outline some of the company&#8217;s recent personnel changes, Heins also points out that the company has enlisted the services of both the Royal Bank of Canada and J.P. Morgan to help the company evaluate their financial strategies going forward.</p>
<p>To quote Mr. Heins:</p>
<blockquote><p>To further enhance our commitment to successfully completing our transformation, after the release of our year-end financial results, we engaged J.P. Morgan Securities LLC and RBC Capital Markets to assist the Company and our Board of Directors in reviewing RIM&#8217;s business and financial performance. These advisors have been tasked to help us with the strategic review we referenced on our year-end financial results conference call and to evaluate the relative merits and feasibility of various financial strategies, including opportunities to leverage the BlackBerry platform through partnerships, licensing opportunities and strategic business model alternatives.</p></blockquote>
<p>For those still unfamiliar with Mr. Heins&#8217; M.O., he&#8217;s made it very clear in the past that he will consider all potential options to ensure that the ailing smartphone company has a future. That includes the possibility of licensing their still-incomplete BlackBerry 10 operating system to other hardware manufacturers down the line, as well as the extreme possibility of selling the company entirely. Whether or not either of the financial advisors the company has been consorting with will prod him in either of those directions is still unclear, but at this point it seems like Heins needs a bit of help plotting the company&#8217;s course.</p>
<p>There are a few other juicy tidbits to be found as well &#8212; Heins notes that the transition period RIM is currently attempting to wade through has been a tricky one, and that the company (perhaps unsurprisingly) will likely report an operating loss in their forthcoming Q1 earnings report. On the upside, the BlackBerry World conference seems to have done a decent enough job driving developers to BlackBerry 10 &#8212; the free hardware probably didn&#8217;t hurt &#8212; and the company now reports that there are 80,000 BlackBerry apps floating around in their App World.</p>
<p>While we shouldn&#8217;t get too hung up on numbers, the Windows Phone Marketplace hit that milestone last month, and that platform has only been around for roughly two years. In short, RIM still has a long to go to prove that their platform is still one to keep our eyes on.</p>
<p>RIM thought the news big enough to temporarily ceased all trading activity, a move they&#8217;re rather familiar with. They pulled something similar back in March just ahead of the release of their disappointing <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/03/29/rim-falls-short-blackberry-shipments-down-21-from-q3-former-co-ceo-jim-balsillie-resigns-from-board/">fourth quarter financials</a> and the announcement that co-CEO Jim Balsillie was stepping away from the board of directors.</p>
<p>The full release has been reproduced below:</p>
<blockquote><p>Research In Motion Limited (RIM) (NASDAQ:RIMM)(TSX:RIM), a world leader in the mobile communications market, today provided a business update from Thorsten Heins, the Company’s President and CEO.</p>
<p>“During the Q4 2012 and fiscal year-end financial results conference call on March 29, I said that I would provide our shareholders with candid and timely updates when possible on the progress and challenges RIM is experiencing. While we are no longer giving quantitative financial guidance, I wanted to provide a brief business update at this time, and will provide more details when our Q1 financial results for the quarter ended June 2, 2012 are released on June 28.</p>
<p>In terms of challenges, as I mentioned on the March financial results conference call, RIM is going through a significant transformation as we move towards the BlackBerry 10 launch, and our financial performance will continue to be challenging for the next few quarters. The on-going competitive environment is impacting our business in the form of lower volumes and highly competitive pricing dynamics in the marketplace, and we expect our Q1 results to reflect this, and likely result in an operating loss for the quarter. We are continuing to be aggressive as we compete for our customers’ business – both enterprise and consumer – around the world, and our teams are working hard to provide cost-competitive, feature-rich solutions to our global customer base. On the positive side, we expect to further increase our cash position in Q1 from the approximately $2.1 billion we had at the end of fiscal 2012.</p>
<p>Despite the current challenges, we have made significant progress on a number of fronts in the past few months:</p>
<p>Our annual BlackBerry World conference and BlackBerry 10 Jam took place earlier this month and both were tremendously successful. More than 5,000 developers, partners, carriers and enterprise customers from 115 different countries saw the first glimpses of our next-generation BlackBerry 10 platform and their response was encouraging.</p>
<p>Our developer partners have been enthusiastic with the BlackBerry 10 Dev Alpha prototype unit we distributed at BlackBerry World and many are well underway in developing applications to be ready for the launch of BlackBerry 10 in the latter part of calendar 2012.</p>
<p>The support and enthusiasm from our developer community is also reflected in our app growth, where we now feature more than 80,000 apps, which represents a 220% increase from one year ago, and more than 15,000 apps for PlayBook compared to less than 2,000 last year. We believe this bodes well for our ecosystem as we get set to launch BlackBerry 10.</p>
<p>We are making steady progress with the innovation of our next-generation BlackBerry 10 mobile computing platform, which is still on track to launch in the latter part of calendar 2012.</p>
<p>Our global subscriber base continued to grow this quarter to approximately 78 million, driven primarily by growth in international markets, which is partially offset by high churn in the United States, and our BBM user base has grown to approximately 59 million users globally.</p>
<p>Our strong brand internationally was recently enhanced with the successful launch of two new BlackBerry 7 phones in India and Latin America.</p>
<p>We continue to make strategic changes to RIM’s senior management team with the hiring of two key new members to RIM’s executive leadership team. Kristian Tear, our Chief Operating Officer, whose background also includes extensive experience in international sales in Europe, Asia and Latin America, and Frank Boulben, our Chief Marketing Officer, who will provide our team with deep experience in the mobile computing and communications industry. Both will assist me and the existing executive team as we continue to make the organizational changes necessary to position RIM for the future and prepare for the launch of our new BlackBerry 10 platform.</p>
<p>The CORE (cost optimization and resource efficiency) program we told you about previously is focused on delivering key operational savings through various initiatives. The financial objectives for the CORE program are targeted to drive $1 billion in savings by the end of fiscal 2013, based on our Q4 run rate. We are targeting better efficiency and use of resources in our sales and marketing initiatives to effectively leverage marketing windows and evaluate our country portfolio to determine where it makes sense for us to prioritize our efforts. We will also continue to review RIM’s organizational structure and clearly define accountabilities for all key businesses and business processes with a goal of eliminating fragmentation, duplication and inefficiencies. While there will be significant spending reductions and headcount reductions in some areas throughout the remainder of the fiscal year, we will continue to spend and hire in key areas such as those associated with the launch of BlackBerry 10, and those tied to the growth of our application developer community. We will share more details regarding our progress throughout the year as programs are implemented or changes are completed.</p>
<p>To further enhance our commitment to successfully completing our transformation, after the release of our year-end financial results, we engaged J.P. Morgan Securities LLC and RBC Capital Markets to assist the Company and our Board of Directors in reviewing RIM’s business and financial performance. These advisors have been tasked to help us with the strategic review we referenced on our year-end financial results conference call and to evaluate the relative merits and feasibility of various financial strategies, including opportunities to leverage the BlackBerry platform through partnerships, licensing opportunities and strategic business model alternatives.</p>
<p>Although we are facing challenges, we remain excited about BlackBerry 10 and believe that this platform coupled with the results of the strategic review will create long-term value for our stakeholders. We will provide another more detailed business update when we report our first quarter results in June.”</p></blockquote>
<p><em>Developing&#8230;</em></p>
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            <media:title type="html">rimoney</media:title>
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            <media:title type="html">ctvelazco</media:title>
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         <title>Survey &amp; Infographic: Are Small Businesses Ready for Mobile Marketing?</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/03kWqSJCLh4/</link>
         <description>To kick off small businesses month, the folks over at Web.com produced a survey and infographic on how small businesses are leveraging the mobile channel.  Among the many stats, it was revealed that 84% of small businesses currently using mobile marketing have seen a sizable increase in new business. The company surveyed 500 small business owners with [...]</description>
         <guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=23245</guid>
         <pubDate>Tue, 29 May 2012 19:52:20 +0000</pubDate>
         <content:encoded><![CDATA[<p><img style='float:right;padding:4px;margin:0 0 2px 7px;' class="alignright  wp-image-23251" title="Survey and Infographic Are Small Businesses Ready for Mobile Marketing-feature" src="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Survey-and-Infographic-Are-Small-Businesses-Ready-for-Mobile-Marketing-feature1.png" alt="Survey and Infographic Are Small Businesses Ready for Mobile Marketing feature1 Survey & Infographic: Are Small Businesses Ready for Mobile Marketing?" width="298" height="164"/>To kick off small businesses month, the folks over at Web.com produced a survey and infographic on how small businesses are leveraging the mobile channel.  Among the many stats, it was revealed that 84% of small businesses currently using mobile marketing have seen a sizable increase in new business.</p>
<p>The company surveyed 500 small business owners with under 100 employees and found that while 69% of small businesses consider mobile marketing crucial to their growth in the next five years, a majority of them are yet to fully leverage the medium.</p>
<p><span id="more-23245"></span>&#8220;With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,&#8221; said David Brown, chairman and chief executive officer of Web.com. &#8220;Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business&#8217; products and services in a mobile-enhanced way.&#8221;</p>
<p>Among the findings, the survey also revealed that . . .</p>
<ol>
<li>U.S. Small Businesses Maintain Good Web-Presence But Still Lack Mobile Presence: While 60% of small businesses surveyed have a website, only 26% have a mobile-friendly website (same layout/content as standard site adjusted to suit your smartphone screen) while an even smaller percentage (14% of small business owners have a stand-alone mobile website (content/layout designed specifically for mobile purposes).</li>
<li>84% of Small Businesses Currently with Mobile Presence See Increase in New Business Activity: Out of the 500 small business owners surveyed, 14% have a stand-alone mobile website, of which 84% indicated that they have seen an increase in new business activity due to their mobile marketing efforts. This alone serves as validation to make the move into mobile for the majority of small businesses that are skeptical to invest in mobile efforts.</li>
<li>While Mobile Search Becomes Mainstream, Small Businesses Still Not Ready to be Found Via Smartphones: There is a large gap between the rapidly increasing mobile search volumes and the majority of small businesses lagging behind in mobile search strategy. Over 61% of small businesses currently do not have a mobile search strategy and are missing out on consumers trying to find them via a smartphone device.</li>
<li>Biggest Hurdle to Embrace Mobile is Limited Time and Resources: It&#8217;s not surprising that time and resource limitations prevent small businesses from entertaining new solutions to market themselves. The survey revealed that 64% of small business owners are also acting as their one-person marketing team. This puts pressure on the small business owner to wear multiple hats and find the time to build a mobile presence besides running other aspects of their business.</li>
<li>64% of Small Businesses Will Spend More on Mobile Marketing This Year &#8211; 2012 might be the year when mobile-savvy small businesses increase their spend on mobile marketing initiatives. 64% of small business owners surveyed expressed an intention to increase their mobile investments this year, with only 33% indicating that their mobile spend this year will remain the same as last year.</li>
</ol>
<p>The full survey results can be downloaded <a rel="nofollow" target="_blank" href="http://bit.ly/JwvrMU">here</a>, and Web.com produced the following infographic using the results:</p>
<p><a rel="nofollow" target="_blank" href="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Survey-and-Infographic-Are-Small-Businesses-Ready-for-Mobile-Marketing.jpg" title="Survey and Infographic Are Small Businesses Ready for Mobile Marketing"><img style='display:block;margin-right:auto;margin-left:auto;' class="size-full wp-image-23249 aligncenter" title="Survey and Infographic Are Small Businesses Ready for Mobile Marketing" src="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Survey-and-Infographic-Are-Small-Businesses-Ready-for-Mobile-Marketing.jpg" alt="Survey and Infographic Are Small Businesses Ready for Mobile Marketing Survey & Infographic: Are Small Businesses Ready for Mobile Marketing?" width="563" height="3473"/></a></p>
<p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=38__zoneid=5__cb=dcea09a533__oadest=http%3A%2F%2Fhello.neustar.biz%2FGeneralSMSWPLPBanner.html%3Fmyreferer%3DMobileMktgWatch%26utm_source%3Dmobilemktgwatch%26utm_medium%3Dbanner%26utm_campaign%3DCSC'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/d54a9af2755412fe57f352066daa5b68.jpg' width='400' height='50' alt="d54a9af2755412fe57f352066daa5b68 Survey & Infographic: Are Small Businesses Ready for Mobile Marketing?" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=38&amp;campaignid=15&amp;zoneid=5&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=dcea09a533' width='0' height='0' alt=" Survey & Infographic: Are Small Businesses Ready for Mobile Marketing?" style='width:0px;height:0px;' title="Survey & Infographic: Are Small Businesses Ready for Mobile Marketing?"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=29__zoneid=6__cb=6cc20580c7__oadest=http%3A%2F%2Fad.doubleclick.net%2Fclk%3B254719063%3B78493793%3Ba'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/bfa619f9d30329e69ba7ff59cbeb8ba1.jpg' width='400' height='50' alt="bfa619f9d30329e69ba7ff59cbeb8ba1 Survey & Infographic: Are Small Businesses Ready for Mobile Marketing?" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=29&amp;campaignid=13&amp;zoneid=6&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=6cc20580c7' width='0' height='0' alt=" Survey & Infographic: Are Small Businesses Ready for Mobile Marketing?" style='width:0px;height:0px;' title="Survey & Infographic: Are Small Businesses Ready for Mobile Marketing?"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=31__zoneid=7__cb=8eda496991__oadest=http%3A%2F%2Fresources.fiksu.com%2Fmobile-app-monetization.html%3Fsource%3Debook3-mmw-news-201205'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/5d833d72a4e2430e93ac0cd26e87f10c.jpg' width='400' height='50' alt="5d833d72a4e2430e93ac0cd26e87f10c Survey & Infographic: Are Small Businesses Ready for Mobile Marketing?" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=31&amp;campaignid=14&amp;zoneid=7&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=8eda496991' width='0' height='0' alt=" Survey & Infographic: Are Small Businesses Ready for Mobile Marketing?" style='width:0px;height:0px;' title="Survey & Infographic: Are Small Businesses Ready for Mobile Marketing?"/></p><img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/23F5KjKJBYU" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/03kWqSJCLh4" height="1" width="1"/>]]></content:encoded>
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      <item>
         <title>Facebook Believed to Be Plucking Talent from Apple</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/iW_-vggk4RU/</link>
         <description>Social networking giant and latest Wall Street entrant Facebook is said to be plucking talent from Apple. According to a report over the Memorial Day holiday weekend, the New York Times asserted that its sources confirm a major transition of talent from Apple to Facebook. The company has already hired more than half a dozen [...]</description>
         <guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=23241</guid>
         <pubDate>Tue, 29 May 2012 17:43:41 +0000</pubDate>
         <content:encoded><![CDATA[<p><img style='float:right;padding:4px;margin:0 0 2px 7px;' class="alignright size-medium wp-image-23242" src="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Facebook-Believed-to-Be-Plucking-Talent-from-Apple-300x199.jpg" alt="Facebook Believed to Be Plucking Talent from Apple 300x199 Facebook Believed to Be Plucking Talent from Apple" width="300" height="199" title="Facebook Believed to Be Plucking Talent from Apple"/>Social networking giant and latest Wall Street entrant Facebook is said to be plucking talent from Apple.</p>
<p>According to a report over the Memorial Day holiday weekend, the <a rel="nofollow" target="_blank" href="http://bits.blogs.nytimes.com/2012/05/27/facebook-tries-tries-again-on-a-smartphone/?partner=yahoofinance">New York Times</a> asserted that its sources confirm a major transition of talent from Apple to Facebook.</p>
<blockquote><p>The company has already hired more than half a dozen former Apple software and hardware engineers who worked on the iPhone, and one who worked on the iPad, the employees and those briefed on the plans said.</p></blockquote>
<p><span id="more-23241"></span>The reason for the talent acquisition, according to the rumor mill, is due to Facebook&#8217;s lingering desire to build a Facebook-branded smartphone.</p>
<p>Rumors of such a product development first surfaced well over two years ago.</p>
<p>&#8220;One engineer who formerly worked at Apple and worked on the iPhone said he had met with Mark Zuckerberg,&#8221; the report reads, &#8220;who then peppered him with questions about the inner workings of smartphones. It did not sound like idle intellectual curiosity, the engineer said.&#8221;</p>
<p>So is Facebook finally poised to join the smartphone space? If so, the development could be a game changer both for the industry and for investors as FB continues to struggle following its Wall Street debut.</p>
<p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=39__zoneid=5__cb=66925317a5__oadest=http%3A%2F%2Fhello.neustar.biz%2FGeneralSMSWPLPBanner.html%3Fmyreferer%3DMobileMktgWatch%26utm_source%3Dmobilemktgwatch%26utm_medium%3Dbanner%26utm_campaign%3DCSC'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/36f984ab75ac5eb1a556f3031942fa63.jpg' width='400' height='50' alt="36f984ab75ac5eb1a556f3031942fa63 Facebook Believed to Be Plucking Talent from Apple" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=39&amp;campaignid=15&amp;zoneid=5&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=66925317a5' width='0' height='0' alt=" Facebook Believed to Be Plucking Talent from Apple" style='width:0px;height:0px;' title="Facebook Believed to Be Plucking Talent from Apple"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=29__zoneid=6__cb=43e902ecd2__oadest=http%3A%2F%2Fad.doubleclick.net%2Fclk%3B254719063%3B78493793%3Ba'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/bfa619f9d30329e69ba7ff59cbeb8ba1.jpg' width='400' height='50' alt="bfa619f9d30329e69ba7ff59cbeb8ba1 Facebook Believed to Be Plucking Talent from Apple" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=29&amp;campaignid=13&amp;zoneid=6&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=43e902ecd2' width='0' height='0' alt=" Facebook Believed to Be Plucking Talent from Apple" style='width:0px;height:0px;' title="Facebook Believed to Be Plucking Talent from Apple"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=31__zoneid=7__cb=998027ebe5__oadest=http%3A%2F%2Fresources.fiksu.com%2Fmobile-app-monetization.html%3Fsource%3Debook3-mmw-news-201205'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/5d833d72a4e2430e93ac0cd26e87f10c.jpg' width='400' height='50' alt="5d833d72a4e2430e93ac0cd26e87f10c Facebook Believed to Be Plucking Talent from Apple" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=31&amp;campaignid=14&amp;zoneid=7&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=998027ebe5' width='0' height='0' alt=" Facebook Believed to Be Plucking Talent from Apple" style='width:0px;height:0px;' title="Facebook Believed to Be Plucking Talent from Apple"/></p><img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/FSJjY0pf9eg" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/iW_-vggk4RU" height="1" width="1"/>]]></content:encoded>
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      <item>
         <title>HTC Evo 4G LTE Review: Initial Impressions (Hands-On Photos)</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/4yAFI1e-jzk/</link>
         <description>&lt;img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/photo8.jpg?w=100&amp;amp;h=70&amp;amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="photo8" title="photo8" style="float:left;margin:0 10px 7px 0;"/&gt;Evo. 

It's one of the few HTC/Sprint models to make a splash in the mobile ocean, and after a &lt;a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/21/sprints-evo-4g-lte-has-cleared-u-s-customs-pre-orders-to-be-filled-as-early-as-may-24/"&gt;brief stay at U.S. customs&lt;/a&gt;, the latest iteration should do the same. 

The Evo 4G LTE is the most powerful Evo to date, with a 4.7-inch 720p display, a 1.5GHz dual-core processor, and 1GB of RAM under the hood. But these specs are in no way novel, which means that quite a bit comes down to HTC's software offerings and design language.</description>
         <guid isPermaLink="false">http://techcrunch.com/?p=562375</guid>
         <pubDate>Tue, 29 May 2012 17:41:07 +0000</pubDate>
         <content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/05/photo8.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="photo8" title="photo8" style="float:left;margin:0 10px 7px 0;"/><p>Evo.</p>
<p>It&#8217;s one of the few HTC/Sprint product lines to make a splash in the mobile ocean, and after a <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/21/sprints-evo-4g-lte-has-cleared-u-s-customs-pre-orders-to-be-filled-as-early-as-may-24/">brief stay at U.S. customs</a>, the latest iteration should do the same.</p>
<p>The <a rel="nofollow" target="_blank" href="http://techcrunch.com/2012/05/09/its-official-htcs-evo-4g-lte-to-hit-sprint-shelves-on-may-18/">Evo 4G LTE</a> is the most powerful Evo to date, with a 4.7-inch 720p display, a 1.5GHz dual-core processor, and 1GB of RAM under the hood. But these specs are in no way novel, which means that quite a bit comes down to HTC&#8217;s software offerings and design language.</p>
<p>Android 4.0 Ice Cream Sandwich is running the show on this puppy, with HTC&#8217;s now-usual 25GB of free Dropbox storage and Beats Audio integration also in tow. The former two are excellent features to have and should be considered when you&#8217;re weighing your various mobile options, but I can&#8217;t honestly say that the Beats Audio makes much of a difference.</p>
<p>In the design department, there&#8217;s quite a bit going on. The front of the phone looks like any standard Android phone that&#8217;s come out in the past six months: a large touchscreen, three capacitive buttons within a black bezel, and black edges with rounded corners. In short, the Evo 4G LTE face is nothing to write home about, though I am impressed with the way that HTC managed to squeeze a 4.7-inch display onto a comfortably compact body.</p>
<p>The back of the phone tells a different story. It&#8217;s a bit like a mullet — business up front, party in the back.</p>
<p><a rel="nofollow" target="_blank" href="http://tctechcrunch2011.files.wordpress.com/2012/05/photo51.jpg"></a></p>
<p>You&#8217;ll find a really nice soft-touch black finish along the bottom two-thirds of the phone&#8217;s backside, divided with a bright red, metallic-y kickstand, and finished up top with shiny plastic. The plastic grabs prints like that&#8217;s its sole purpose in this world, but the overall aesthetic is quite nice, and the soft-touch finish along the bottom is pleasant as can be.</p>
<p>I haven&#8217;t noticed any glaring issues in performance and battery life seems to be pretty good, but we can&#8217;t be certain of anything until I complete official testing. In other words, stay tuned for our full review which will go live this week.</p>

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         <media:thumbnail url="http://tctechcrunch2011.files.wordpress.com/2012/05/photo8.jpg?w=150" />
      <feedburner:origLink>http://techcrunch.com/2012/05/29/htc-evo-4g-lte-review-initial-impressions-hands-on-photos/</feedburner:origLink></item>
      <item>
         <title>Groupon Tinkering with Mobile Payment Solution</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/jX3RyU3IGgg/</link>
         <description>Groupon may be ready to take on the likes of Intuit and Square with its next offering &amp;#8211; a mobile payments platform that could shake up this growing industry and its leading players today. Speaking in confidence to Reuters, two unnamed sources confirm that the daily deals giant is now actively testing in the field [...]</description>
         <guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=23237</guid>
         <pubDate>Tue, 29 May 2012 16:50:31 +0000</pubDate>
         <content:encoded><![CDATA[<p><img style='float:right;padding:4px;margin:0 0 2px 7px;' class="alignright size-medium wp-image-23238" src="http://www.mobilemarketingwatch.com/wordpress/wp-content/uploads/2012/05/Groupon-Tinkering-with-Mobile-Payment-Solution-300x225.jpg" alt="Groupon Tinkering with Mobile Payment Solution 300x225 Groupon Tinkering with Mobile Payment Solution" width="300" height="225" title="Groupon Tinkering with Mobile Payment Solution"/>Groupon may be ready to take on the likes of Intuit and Square with its next offering &#8211; a mobile payments platform that could shake up this growing industry and its leading players today.</p>
<p>Speaking in confidence to <a rel="nofollow" target="_blank" href="http://www.reuters.com/article/2012/05/25/groupon-payments-idUSL1E8GP7JN20120525">Reuters</a>, two unnamed sources confirm that the daily deals giant is now actively testing in the field a new mobile payments platform with a select few Groupon merchants.</p>
<blockquote><p>Groupon&#8217;s nascent payment service comes with an Apple iPod Touch, and a case that wraps around the back of the device, which allows merchants to swipe credit cards, the people said. They did not want to be identified because the service has not been officially announced, and is in an early testing phase with some Groupon merchants.</p></blockquote>
<p><span id="more-23237"></span>If the offering successfully makes it out of testing with the company&#8217;s blessing for national launch, the service will likely be competitively priced and perhaps significantly undercut the transaction fees charged by Intuit and Square.</p>
<p>Would you be inclined to use a Groupon-branded mobile payments service?</p>
<p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=40__zoneid=5__cb=eb457ae11f__oadest=http%3A%2F%2Fhello.neustar.biz%2FGeneralSMSWPLPBanner.html%3Fmyreferer%3DMobileMktgWatch%26utm_source%3Dmobilemktgwatch%26utm_medium%3Dbanner%26utm_campaign%3DCSC'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/f3720d3b8300477d5e0aa2f41badf8e3.jpg' width='400' height='50' alt="f3720d3b8300477d5e0aa2f41badf8e3 Groupon Tinkering with Mobile Payment Solution" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=40&amp;campaignid=15&amp;zoneid=5&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=eb457ae11f' width='0' height='0' alt=" Groupon Tinkering with Mobile Payment Solution" style='width:0px;height:0px;' title="Groupon Tinkering with Mobile Payment Solution"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=29__zoneid=6__cb=4b9c569499__oadest=http%3A%2F%2Fad.doubleclick.net%2Fclk%3B254719063%3B78493793%3Ba'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/bfa619f9d30329e69ba7ff59cbeb8ba1.jpg' width='400' height='50' alt="bfa619f9d30329e69ba7ff59cbeb8ba1 Groupon Tinkering with Mobile Payment Solution" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=29&amp;campaignid=13&amp;zoneid=6&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=4b9c569499' width='0' height='0' alt=" Groupon Tinkering with Mobile Payment Solution" style='width:0px;height:0px;' title="Groupon Tinkering with Mobile Payment Solution"/></p><p><a rel="nofollow" target="_blank" href='http://mobilemarketingwatch.com/ad_serve/www/delivery/ck.php?oaparams=2__bannerid=31__zoneid=7__cb=9261452f09__oadest=http%3A%2F%2Fresources.fiksu.com%2Fmobile-app-monetization.html%3Fsource%3Debook3-mmw-news-201205'><img src='http://mobilemarketingwatch.com/ad_serve/www/images/5d833d72a4e2430e93ac0cd26e87f10c.jpg' width='400' height='50' alt="5d833d72a4e2430e93ac0cd26e87f10c Groupon Tinkering with Mobile Payment Solution" title='' border='0'/></a><img src='http://mobilemarketingwatch.com/ad_serve/www/delivery/lg.php?bannerid=31&amp;campaignid=14&amp;zoneid=7&amp;loc=http%3A%2F%2Fwww.mobilemarketingwatch.com%2Ffeed%2F&amp;cb=9261452f09' width='0' height='0' alt=" Groupon Tinkering with Mobile Payment Solution" style='width:0px;height:0px;' title="Groupon Tinkering with Mobile Payment Solution"/></p><img src="http://feeds.feedburner.com/~r/MobileMarketingWatch/~4/QCXjQOnyvv8" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/jX3RyU3IGgg" height="1" width="1"/>]]></content:encoded>
      <feedburner:origLink>http://feedproxy.google.com/~r/MobileMarketingWatch/~3/QCXjQOnyvv8/</feedburner:origLink></item>
      <item>
         <title>Adweek 2012</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/ec2DwhWXZfY/19771</link>
         <description>&lt;div class="field field-type-filefield field-field-image"&gt;
      &lt;div class="field-label"&gt;Image:&amp;nbsp;&lt;/div&gt;
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            &lt;div class="field-item odd"&gt;
                    &lt;img class="imagefield imagefield-field_image" width="690" height="166" alt="" src="http://www.mmaglobal.com/files/slideshow/mma-events-snapshot-adweek.jpg?1338068998"/&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-link field-field-url"&gt;
      &lt;div class="field-label"&gt;URL:&amp;nbsp;&lt;/div&gt;
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            &lt;div class="field-item odd"&gt;
                    &lt;a rel="nofollow" target="_blank" href="http://www.mmaglobal.com/events/adweek"&gt;http://www.mmaglobal.com/events/adweek&lt;/a&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/ec2DwhWXZfY" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">19771 at http://www.mmaglobal.com</guid>
         <pubDate>Sat, 26 May 2012 21:49:58 +0000</pubDate>
      <feedburner:origLink>http://www.mmaglobal.com/node/19771</feedburner:origLink></item>
      <item>
         <title>The Smarties 2012</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/Zv-L_2gC7_o/19770</link>
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            &lt;div class="field-item odd"&gt;
                    &lt;img class="imagefield imagefield-field_image" width="690" height="166" alt="" src="http://www.mmaglobal.com/files/slideshow/mma-events-snapshot-smarties-2012.jpg?1338068968"/&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-link field-field-url"&gt;
      &lt;div class="field-label"&gt;URL:&amp;nbsp;&lt;/div&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    &lt;a rel="nofollow" target="_blank" href="http://www.mmaglobal.com/events/the-smarties/2012/overview"&gt;http://www.mmaglobal.com/events/the-smarties/2012/overview&lt;/a&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/Zv-L_2gC7_o" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">19770 at http://www.mmaglobal.com</guid>
         <pubDate>Sat, 26 May 2012 21:49:28 +0000</pubDate>
      <feedburner:origLink>http://www.mmaglobal.com/node/19770</feedburner:origLink></item>
      <item>
         <title>Casa De Campo 2012</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/B3qLv11ZbtA/19769</link>
         <description>&lt;div class="field field-type-filefield field-field-image"&gt;
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    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    &lt;img class="imagefield imagefield-field_image" width="690" height="166" alt="" src="http://www.mmaglobal.com/files/slideshow/mma-events-snapshot-casa.jpg?1338068919"/&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-link field-field-url"&gt;
      &lt;div class="field-label"&gt;URL:&amp;nbsp;&lt;/div&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    &lt;a rel="nofollow" target="_blank" href="http://www.mmaglobal.com/events/ceosummit/casadecampo2012/overview"&gt;http://www.mmaglobal.com/events/ceosummit/casadecampo2012/overview&lt;/a&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/B3qLv11ZbtA" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">19769 at http://www.mmaglobal.com</guid>
         <pubDate>Sat, 26 May 2012 21:48:39 +0000</pubDate>
      <feedburner:origLink>http://www.mmaglobal.com/node/19769</feedburner:origLink></item>
      <item>
         <title>MMAF Shanghai 2012</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/HbxqvDZmtSI/19768</link>
         <description>&lt;div class="field field-type-filefield field-field-image"&gt;
      &lt;div class="field-label"&gt;Image:&amp;nbsp;&lt;/div&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    &lt;img class="imagefield imagefield-field_image" width="690" height="166" alt="" src="http://www.mmaglobal.com/files/slideshow/snap-shanghai-2012.jpg?1338068841"/&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-link field-field-url"&gt;
      &lt;div class="field-label"&gt;URL:&amp;nbsp;&lt;/div&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    &lt;a rel="nofollow" target="_blank" href="http://www.mmaglobal.com/events/forums/shanghai2012/overview"&gt;http://www.mmaglobal.com/events/forums/shanghai2012/overview&lt;/a&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/HbxqvDZmtSI" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">19768 at http://www.mmaglobal.com</guid>
         <pubDate>Sat, 26 May 2012 21:47:31 +0000</pubDate>
      <feedburner:origLink>http://www.mmaglobal.com/node/19768</feedburner:origLink></item>
      <item>
         <title>MMAF New York</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/w7RsKKxoTPY/19767</link>
         <description>&lt;div class="field field-type-filefield field-field-image"&gt;
      &lt;div class="field-label"&gt;Image:&amp;nbsp;&lt;/div&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    &lt;img class="imagefield imagefield-field_image" width="690" height="166" alt="" src="http://www.mmaglobal.com/files/slideshow/snap-newyork-2012.jpg?1338068746"/&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;
&lt;div class="field field-type-link field-field-url"&gt;
      &lt;div class="field-label"&gt;URL:&amp;nbsp;&lt;/div&gt;
    &lt;div class="field-items"&gt;
            &lt;div class="field-item odd"&gt;
                    &lt;a rel="nofollow" target="_blank" href="http://www.mmaglobal.com/events/forums/newyork2012/overview"&gt;http://www.mmaglobal.com/events/forums/newyork2012/overview&lt;/a&gt;        &lt;/div&gt;
        &lt;/div&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/w7RsKKxoTPY" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">19767 at http://www.mmaglobal.com</guid>
         <pubDate>Sat, 26 May 2012 21:45:47 +0000</pubDate>
      <feedburner:origLink>http://www.mmaglobal.com/node/19767</feedburner:origLink></item>
      <item>
         <title>Ambient video and the changing face of communication</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/jp1bKLCmoU4/</link>
         <description>Video is becoming more of a casual form of communication, with people leaving video chat services like OoVoo on in the background for hours on end. Video sharing is becoming more immediate with more live broadcasting of your life. &lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&amp;#038;blog=33319749&amp;#038;post=209997&amp;#038;subd=gigaompaidcontent&amp;#038;ref=&amp;#038;feed=1" width="1" height="1"/&gt;</description>
         <guid isPermaLink="false">http://gigaom.com/?p=525409</guid>
         <pubDate>Sat, 26 May 2012 12:00:24 +0000</pubDate>
         <content:encoded><![CDATA[<img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/jp1bKLCmoU4" height="1" width="1"/>]]></content:encoded>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2012/05/oovoo.jpg?w=210">
            <media:title type="html">oovoo</media:title>
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            <media:title type="html">oryankim</media:title>
         </media:content>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2012/05/oovoo-e1337968420486.jpg?w=300">
            <media:title type="html">oovoo</media:title>
         </media:content>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2012/05/hangouts-featured1.jpeg">
            <media:title type="html">hangouts-featured1</media:title>
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         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2012/05/shutterstock_85075834.jpg?w=300">
            <media:title type="html">shutterstock_85075834</media:title>
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         <media:thumbnail url="http://gigaom2.files.wordpress.com/2012/05/oovoo.jpg?w=210" />
      <feedburner:origLink>http://feeds.moconews.net/~r/moconews/~3/VbjlYIN8I04/</feedburner:origLink></item>
      <item>
         <title>Get over it, haters – apps really are the future, says Wired publisher</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/SUqUmiSZRtg/</link>
         <description>There has been a growing revolt in the publishing community against the idea that iPhone and iPad apps are the best route to digital dollars. The Financial Times shuttered its apps this month while a popular essay by another publisher lamented that apps were a "collective delusion" and an expensive failure.&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&amp;#038;blog=33319749&amp;#038;post=209940&amp;#038;subd=gigaompaidcontent&amp;#038;ref=&amp;#038;feed=1" width="1" height="1"/&gt;</description>
         <guid isPermaLink="false">http://paidcontent.org/?p=209940</guid>
         <pubDate>Fri, 25 May 2012 18:30:50 +0000</pubDate>
         <content:encoded><![CDATA[<img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/SUqUmiSZRtg" height="1" width="1"/>]]></content:encoded>
         <media:content medium="image" url="http://gigaompaidcontent.files.wordpress.com/2012/05/howard-mittman_054.jpg?w=112">
            <media:title type="html">howard-mittman_054</media:title>
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         <media:content medium="image" url="http://0.gravatar.com/avatar/05dfcf765f1554b08954bb9e1ee63363?s=96&amp;amp;d=retro&amp;amp;r=PG">
            <media:title type="html">jeffjohnroberts</media:title>
         </media:content>
         <media:content medium="image" url="http://gigaompaidcontent.files.wordpress.com/2012/05/web-is-dead.jpg?w=102">
            <media:title type="html">Web is dead</media:title>
         </media:content>
         <media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/05/howard-mittman_054.jpg?w=112" />
      <feedburner:origLink>http://feeds.moconews.net/~r/moconews/~3/jtXj0hDuzGw/</feedburner:origLink></item>
      <item>
         <title>5 Reasons Why Mobile Browsing Isn't That Important</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/KPWIVR8ImBg/reasons-mobile-browsing-isnt</link>
         <description>Before making a big investment to optimize your website for mobile users, consider these factors.&lt;div class="feedflare"&gt;
&lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=KPWIVR8ImBg:qEAk0bvPmKs:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=yIl2AUoC8zA" border="0"&gt;&lt;/a&gt; &lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=KPWIVR8ImBg:qEAk0bvPmKs:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=qj6IDK7rITs" border="0"&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/KPWIVR8ImBg" height="1" width="1"/&gt;</description>
         <author>Hernán Gonzalez</author>
         <guid isPermaLink="false">http://www.clickz.com/clickz/column/2179197/reasons-mobile-browsing-isnt</guid>
         <pubDate>Fri, 25 May 2012 05:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.clickz.com/clickz/column/2179197/reasons-mobile-browsing-isnt</feedburner:origLink></item>
      <item>
         <title>As Apps Move Into Cars, So Do More Distractions</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/24ep1x1w8O0/as-apps-move-into-cars-so-do-more-distractions.html</link>
         <description>&lt;a rel="nofollow" target="_blank" href="http://www.nytimes.com/2012/05/27/automobiles/as-apps-move-into-cars-so-do-more-distractions.html?partner=rssnyt&amp;emc=rss"&gt;&lt;img src="http://graphics8.nytimes.com/images/2012/05/27/automobiles/27APPS1/27APPS1-thumbStandard.jpg" border="0" height="75" width="75" hspace="4" align="left"&gt;&lt;/a&gt;Automakers are fighting an undeclared, escalating war over in-dash apps, worrying regulators about even more distracted driving.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/24ep1x1w8O0" height="1" width="1"/&gt;</description>
         <author>By JOHN R. QUAIN</author>
         <guid isPermaLink="false">http://www.nytimes.com/2012/05/27/automobiles/as-apps-move-into-cars-so-do-more-distractions.html?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Fri, 25 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.nytimes.com/2012/05/27/automobiles/as-apps-move-into-cars-so-do-more-distractions.html?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>New York Cyclists Still Waiting for a Smartphone Revolution</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/nmbcyuRBHiE/new-york-cyclists-still-waiting-for-a-smartphone-revolution.html</link>
         <description>&lt;a rel="nofollow" target="_blank" href="http://www.nytimes.com/2012/05/27/nyregion/new-york-cyclists-still-waiting-for-a-smartphone-revolution.html?partner=rssnyt&amp;emc=rss"&gt;&lt;img src="http://graphics8.nytimes.com/images/2012/05/27/nyregion/27APP-CITY/27APP-CITY-thumbStandard.jpg" border="0" height="75" width="75" hspace="4" align="left"&gt;&lt;/a&gt;Currently, smartphone apps for bicyclists are wanting, but there is at least one exception, a free app called Strava.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/nmbcyuRBHiE" height="1" width="1"/&gt;</description>
         <author>By JOSHUA BRUSTEIN</author>
         <guid isPermaLink="false">http://www.nytimes.com/2012/05/27/nyregion/new-york-cyclists-still-waiting-for-a-smartphone-revolution.html?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Fri, 25 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.nytimes.com/2012/05/27/nyregion/new-york-cyclists-still-waiting-for-a-smartphone-revolution.html?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>The Art Of The iOS Icon</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/rutw7UpvQTU/</link>
         <description>One of the great things about the App Store is that it inspires so much creativity from designers, ...</description>
         <guid isPermaLink="false">http://www.mobileinc.co.uk/?p=6702</guid>
         <pubDate>Fri, 25 May 2012 00:06:14 +0000</pubDate>
         <content:encoded><![CDATA[<p>One of the great things about the App Store is that it inspires so much creativity from designers, it seems like there&#8217;s great new ideas for interfaces and interactions every week that delights the design community.</p>
<p>There&#8217;s one sub-section of mobile design that never seems to get enough exposure &#8211; App Store icon design. It seems to have developed into its own art form, with immensely talented icon designers finding more and more clever ways to showcase the app in a small square space.</p>
<p>I can&#8217;t say it enough &#8211; never underestimate the importance of a great app icon. It&#8217;s the first thing a user sees before downloading your app (I&#8217;ve downloaded apps in the past solely on the icon making the app seem interesting).</p>
<p>Agencies never seem to make decent ones for their clients. It&#8217;s really easy &#8211; 1) Put £500-800 of your budget aside, 2) Contact one of the guys below 3) Get your gorgeous app icon made.</p>
<p>You can watch a great video of one of the designers making a icon <a rel="nofollow" target="_blank" href="http://vimeo.com/36302707">here</a>. Or if you fancy making your own, here&#8217;s a handy<a rel="nofollow" target="_blank" href="http://www.pixelresort.com/blog/new-app-icon-template/"> iOS icon PSD template</a> that resizes and exports using actions.</p>
<p><strong>Update:</strong> Many people have asked what these icons would look like at 57&#215;57 and 114&#215;114, check out <a rel="nofollow" target="_blank" href="http://iicns.com">http://iicns.com/</a> to toggle between sizes</p>
<p>Here are my favourites:</p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/boxing_glove_400x300.png"><img class="aligncenter size-full wp-image-6703" title="boxing_glove_400x300" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/boxing_glove_400x300.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/200993-Boxing-Glove-App-icon">Ramotion</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/radio-ios-icon.jpg"><img class="aligncenter size-full wp-image-6704" title="radio-ios-icon" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/radio-ios-icon.jpg" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/382379-Radio-iOS-Icon">Roman Jusdado</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/dslr_finalsmall.png"><img class="aligncenter size-full wp-image-6705" title="dslr_finalsmall" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/dslr_finalsmall.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/349320-Camera-iOS-Icon">Konstantin Datz</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/swim_shorts_final_dribbble.png"><img class="aligncenter size-full wp-image-6734" title="swim_shorts_final_dribbble" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/swim_shorts_final_dribbble.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/168425-Swim-Shorts-iPhone-Icon">Konstantin Datz</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/cocktail_final2.png"><img class="aligncenter size-full wp-image-6706" title="cocktail_final2" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/cocktail_final2.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/165689-Whiskey-iPhone-Icon">Konstantin Datz</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/coffeapp_plain.jpg"><img class="aligncenter size-full wp-image-6735" title="coffeapp_plain" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/coffeapp_plain.jpg" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/298008-an-Icon-for-Coffee-Lovers">Aditya Nugraha Putra</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/wrappit_ios_icon-dribbble3.png"><img class="aligncenter size-full wp-image-6736" title="wrappit_ios_icon-dribbble3" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/wrappit_ios_icon-dribbble3.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/361950-Wrappit-iOS-Icon">Saturized</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/zigarrenschachtel_iconamsll.png"><img class="aligncenter size-full wp-image-6707" title="zigarrenschachtel_iconamsll" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/zigarrenschachtel_iconamsll.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/204799-Cigar-Box-iOS-Icon">Konstantin Datz</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/vault-shot.png"><img class="aligncenter size-full wp-image-6738" title="vault-shot" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/vault-shot.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/541202-Vault-Icon-Design-Final">Dash</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/sandwichicon.png"><img class="aligncenter size-full wp-image-6708" title="sandwichicon" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/sandwichicon.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/525730-Sandwich-iOS-icon">Ryan Ford</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/record-player.jpg"><img class="aligncenter size-full wp-image-6709" title="record-player" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/record-player.jpg" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/446052-Record-Player-iOS-Icon">Roman Jusdado</a></p>
<p style="text-align:center;"><span id="more-6702"></span></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/appicon.png"><img class="aligncenter size-full wp-image-6710" title="appicon" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/appicon.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/420195-iOS-icon">Artem Borysenko</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/pizzadribble.png"><img class="aligncenter size-full wp-image-6711" title="pizzadribble" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/pizzadribble.png" alt="" width="400" height="300"/></a>By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/547232-Pizza-App-iOS-Icon">Ryan Ford</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/shot_1294780511.png"><img class="aligncenter size-full wp-image-6712" title="shot_1294780511" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/shot_1294780511.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/98066-Target-iOS-App-Icon">Mario Bieh</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/casio_icon_dribbble.png"><img class="aligncenter size-full wp-image-6713" title="casio_icon_dribbble" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/casio_icon_dribbble.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/akkordeon_final_small.png"><img class="aligncenter size-full wp-image-6717" title="akkordeon_final_small" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/akkordeon_final_small.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By<a rel="nofollow" target="_blank" href="http://dribbble.com/shots/294533-Accordion-iOS-Icon"> Konstantin Datz</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/jarvus-ios-icon-256x256.png"><img class="aligncenter size-full wp-image-6718" title="jarvus-ios-icon-256x256" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/jarvus-ios-icon-256x256.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/302450-Jarvus-icon">David Im</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/physique_ios_icon.jpg"><img class="aligncenter size-full wp-image-6719" title="physique_ios_icon" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/physique_ios_icon.jpg" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/564871-Physique-iOS-Icon">Roman Jusdado</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/400x300.png"><img class="aligncenter size-full wp-image-6720" title="400x300" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/400x300.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/269938-400x300">Oleg Sheremet</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/jelly_cake.png"><img class="aligncenter size-full wp-image-6721" title="jelly_cake" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/jelly_cake.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/352166-Jelly-Cake">Erfan Nuriyev</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/prvw.jpg"><img class="aligncenter size-full wp-image-6722" title="prvw" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/prvw.jpg" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/505787-Concept-Bill-Orgaziner-iOS-Icon">Umar Irshad</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/finaldribbleshot-1.png"><img class="aligncenter size-full wp-image-6723" title="finaldribbleshot (1)" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/finaldribbleshot-1.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/532734-iOS-Icon-Final">Dash</a></p>
<p style="text-align:center;"> <a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/hamburger-app2.png"><img class="aligncenter size-full wp-image-6728" title="hamburger-app" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/hamburger-app2.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/372386-Hamburger-App">Erfan Nuriyev</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/fridge.png"><img class="aligncenter size-full wp-image-6729" title="fridge" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/fridge.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/196538-Fridge-iPhone-logo-icon">SoftFacade</a></p>
<img src="http://feeds.feedburner.com/~r/MobileInc/~4/czUtUpRIcjA" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/rutw7UpvQTU" height="1" width="1"/>]]></content:encoded>
      <feedburner:origLink>http://feedproxy.google.com/~r/MobileInc/~3/czUtUpRIcjA/</feedburner:origLink></item>
      <item>
         <title>Where now for Nook’s global ambition? Apps and Windows</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/l5FJ59_aJAg/</link>
         <description>Barnes &amp;#038; Noble's hopes of entering the UK e-books market may rest on Windows 8 and other apps, after a key retailer opted to sell Amazon's Kindle e-reader instead of Nook.&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&amp;#038;blog=33319749&amp;#038;post=209876&amp;#038;subd=gigaompaidcontent&amp;#038;ref=&amp;#038;feed=1" width="1" height="1"/&gt;</description>
         <guid isPermaLink="false">http://paidcontent.org/?p=209876</guid>
         <pubDate>Thu, 24 May 2012 21:15:54 +0000</pubDate>
         <content:encoded><![CDATA[<img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/l5FJ59_aJAg" height="1" width="1"/>]]></content:encoded>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2012/04/nook-glowlight-featured.jpg?w=210">
            <media:title type="html">nook-glowlight-featured</media:title>
         </media:content>
         <media:content medium="image" url="http://1.gravatar.com/avatar/baa3c84d2642cb9e5861a387bc160137?s=96&amp;amp;d=retro&amp;amp;r=PG">
            <media:title type="html">robertandrews</media:title>
         </media:content>
         <media:thumbnail url="http://gigaom2.files.wordpress.com/2012/04/nook-glowlight-featured.jpg?w=210" />
         <category>paidcontent 2012</category>
      <feedburner:origLink>http://feeds.moconews.net/~r/moconews/~3/-vGrmDOl1p4/</feedburner:origLink></item>
      <item>
         <title>Why carriers need to treat developers more like partners</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/AFo1iKr62nw/</link>
         <description>"Operators treat partners like vendors.” That quote comes form Google director of global android partnerships John Lagerling, who said it at a Dublin conference where it was captured by Light Reading. It’s a telling statement -- one that sums up a big problem facing the wireless industry.&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&amp;#038;blog=33319749&amp;#038;post=209863&amp;#038;subd=gigaompaidcontent&amp;#038;ref=&amp;#038;feed=1" width="1" height="1"/&gt;</description>
         <guid isPermaLink="false">http://gigaom.com/?p=525383</guid>
         <pubDate>Thu, 24 May 2012 15:54:42 +0000</pubDate>
         <content:encoded><![CDATA[<img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/AFo1iKr62nw" height="1" width="1"/>]]></content:encoded>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2012/05/google-booth.jpg?w=186">
            <media:title type="html">google booth</media:title>
         </media:content>
         <media:content medium="image" url="http://0.gravatar.com/avatar/0544c4b228f8fa80e31bb952501cd7a4?s=96&amp;amp;d=retro&amp;amp;r=PG">
            <media:title type="html">kfitchard</media:title>
         </media:content>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2012/05/google-booth.jpg?w=300">
            <media:title type="html">google booth</media:title>
         </media:content>
         <media:thumbnail url="http://gigaom2.files.wordpress.com/2012/05/google-booth.jpg?w=186" />
      <feedburner:origLink>http://feeds.moconews.net/~r/moconews/~3/hms1Fnp165Q/</feedburner:origLink></item>
      <item>
         <title>Standing Out in the App Crowd</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/o1A2mmWz0ho/standing-app-crowd</link>
         <description>Is it even possible to market apps so that they stand out? Or are marketers just wasting their time?&lt;div class="feedflare"&gt;
&lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=o1A2mmWz0ho:L8nUuxnulwA:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=yIl2AUoC8zA" border="0"&gt;&lt;/a&gt; &lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=o1A2mmWz0ho:L8nUuxnulwA:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=qj6IDK7rITs" border="0"&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/o1A2mmWz0ho" height="1" width="1"/&gt;</description>
         <author>Andrew Solmssen</author>
         <guid isPermaLink="false">http://www.clickz.com/clickz/column/2179147/standing-app-crowd</guid>
         <pubDate>Thu, 24 May 2012 13:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.clickz.com/clickz/column/2179147/standing-app-crowd</feedburner:origLink></item>
      <item>
         <title>Smartphone Shopping Grows 4x in Two Years</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/-WiZ8_t4FOQ/smartphone-shopping-grows-4x-two-years</link>
         <description>&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://mobileretailmagazine.com/sites/default/files/images/Tescoshopping.preview.jpg"&gt;&lt;img src="http://mobileretailmagazine.com/sites/default/files/images/Tescoshopping.thumbnail.jpg" alt="Mobile shopping- we&amp;#039;re all at it. Well, 64 per cent of us at least" title="Mobile shopping- we&amp;#039;re all at it. Well, 64 per cent of us at least" class="image image-thumbnail " width="150" height="150"/&gt;&lt;/a&gt;&lt;span class="caption" style="width:148px;"&gt;&lt;strong&gt;Mobile shopping- we&amp;#039;re all at it. Well, 64 per cent of us at least&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;The number of smartphone owners using their phone to shop has quadrupled since June 2010, according to the latest mCommerce study from &lt;a rel="nofollow" target="_blank" href="http://www.edigitalresearch.com"&gt;eDigitalResearch&lt;/a&gt; and &lt;a rel="nofollow" target="_blank" href="http://www.portaltech.co.uk"&gt;Portaltech Reply. &lt;/a&gt;64 per cent of smartphone owners are now using their mobile devices to shop.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The study also found that 84 per cent of smartphone owners have used their devices to browse websites, with 33 per cent doing so on a daily basis, while 77 per cent are using their smartphones to research products. The study also reveals that mobile shopping’s growth shows no signs of slowing down. 44 per cent of the smartphone owners surveyed said that they would use their devices to browse more in the coming months, with 31 per cent saying that they would go on to make a purchase.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Shopping via a mobile site remains more popular than shopping on a mobile app, although the fact transactional apps are still a key future development for some retailers should be taken into consideration. The study also found that security, clear navigational links and quick browsing remain key features for mobile shoppers, who rate functionality and usability higher than branding and design.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;"Three years ago, we were just at the outset of the mobile revolution, and this latest research proves conclusively that the excitement and expectation around how mobile would change eCommerce was not exaggerated,” says Portaltech Reply partner, Mark Adams. “Smartphone use as a shopping tool has become mainstream, and the arrival of 4G and better connected retail outlets will further drive smartphone engagement in the multi-channel shopping experience. I believe we will see a greater use of mobile and Tablet applications to support the in-store browsing, sharing and purchasing demands of the mobile 2.0 consumer."&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;eDigitalResearch and Portaltech Reply have been tracking the growth of mobile commerce with consumers since June 2010. The original results found that, whilst mCommerce was still in its infancy, mobile shopping was likely to play an increasingly important role in multichannel purchasing.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;You can download a copy of the companies’ whitepaper, &lt;em&gt;The Role of Mobile in Retail Commerce: May 2012,&lt;/em&gt; &lt;a rel="nofollow" target="_blank" href="https://ecustomeropinions.com/survey/survey.php?sid=542496990"&gt;here. &lt;/a&gt;&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/-WiZ8_t4FOQ" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">11157 at http://mobileretailmagazine.com</guid>
         <pubDate>Thu, 24 May 2012 09:29:10 +0000</pubDate>
      <feedburner:origLink>http://mobileretailmagazine.com/content/smartphone-shopping-grows-4x-two-years</feedburner:origLink></item>
      <item>
         <title>An App for Art Lovers</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/7AXRe6PiogQ/</link>
         <description>The artwork-collection app artCircles belongs on every art lover's iPad, but owners of the third-generation tablet can have even more fun with the app than others.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/7AXRe6PiogQ" height="1" width="1"/&gt;</description>
         <author>By BOB TEDESCHI</author>
         <guid isPermaLink="false">http://gadgetwise.blogs.nytimes.com/2012/05/24/an-app-for-art-lovers/?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Thu, 24 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://gadgetwise.blogs.nytimes.com/2012/05/24/an-app-for-art-lovers/?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>BuddyTV, Peel and TV Guide Apps Find Shows Worth Watching</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/IQkLQlZO3Ws/buddytv-peel-and-tv-guide-apps-find-shows-worth-watching.html</link>
         <description>&lt;a rel="nofollow" target="_blank" href="http://www.nytimes.com/2012/05/24/technology/personaltech/buddytv-peel-and-tv-guide-apps-find-shows-worth-watching.html?partner=rssnyt&amp;emc=rss"&gt;&lt;img src="http://graphics8.nytimes.com/images/2012/05/24/business/24SMART2/24SMART2-thumbStandard.jpg" border="0" height="75" width="75" hspace="4" align="left"&gt;&lt;/a&gt;Apps like BuddyTV Guide, Peel and TV Guide let viewers find shows they want to watch more efficiently than by channel surfing.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/IQkLQlZO3Ws" height="1" width="1"/&gt;</description>
         <author>By BOB TEDESCHI</author>
         <guid isPermaLink="false">http://www.nytimes.com/2012/05/24/technology/personaltech/buddytv-peel-and-tv-guide-apps-find-shows-worth-watching.html?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Thu, 24 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.nytimes.com/2012/05/24/technology/personaltech/buddytv-peel-and-tv-guide-apps-find-shows-worth-watching.html?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>HTML5 is a newspaper’s best friend – even if it has a mobile app</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/vzM5ucCXh4A/</link>
         <description>Apparently The Boston Globe didn’t get the memo that it’s an app-only world when it comes to mobile. The Globe says at paidContent 2012 its website is doing very well in mobile -- more than 30 percent of visitors come through a phone or tablet browser.&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&amp;#038;blog=33319749&amp;#038;post=209675&amp;#038;subd=gigaompaidcontent&amp;#038;ref=&amp;#038;feed=1" width="1" height="1"/&gt;</description>
         <guid isPermaLink="false">http://paidcontent.org/?p=209675</guid>
         <pubDate>Wed, 23 May 2012 17:16:07 +0000</pubDate>
         <content:encoded><![CDATA[<img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/vzM5ucCXh4A" height="1" width="1"/>]]></content:encoded>
         <media:content medium="image" url="http://gigaompaidcontent.files.wordpress.com/2012/02/boston-globe-on-ipad-o1.jpg?w=166">
            <media:title type="html">The HTML5 "responsive design" reflexively re-sizes the site depending on the device and screen.</media:title>
         </media:content>
         <media:content medium="image" url="http://0.gravatar.com/avatar/0544c4b228f8fa80e31bb952501cd7a4?s=96&amp;amp;d=retro&amp;amp;r=PG">
            <media:title type="html">kfitchard</media:title>
         </media:content>
         <media:content medium="image" url="http://gigaompaidcontent.files.wordpress.com/2012/02/ny-times-o.png?w=300">
            <media:title type="html">New York Times</media:title>
         </media:content>
         <media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/02/boston-globe-on-ipad-o1.jpg?w=166" />
      <feedburner:origLink>http://feeds.moconews.net/~r/moconews/~3/VnLj651YWl4/</feedburner:origLink></item>
      <item>
         <title>MMA Monthly Newsletter - Signup Form</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/AvYuwyCv-74/19757</link>
         <description>&lt;p&gt;&lt;strong&gt;YES, I'd like to receive MMA's monthly newsletter.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mmaglobal.com/node/19757"&gt;read more&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/AvYuwyCv-74" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">19757 at http://www.mmaglobal.com</guid>
         <pubDate>Wed, 23 May 2012 14:00:29 +0000</pubDate>
      <feedburner:origLink>http://www.mmaglobal.com/node/19757</feedburner:origLink></item>
      <item>
         <title>Content, not hardware, has made tablets the current king</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/UCEsiwMHr_M/</link>
         <description>Tablets may be a hot item now, but they're just getting started. At paidContent 2012, Forrester Research analyst James McQuivey noted that it's not just a "tablet or iPad world" coming, but an "everything world."&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&amp;#038;blog=33319749&amp;#038;post=209603&amp;#038;subd=gigaompaidcontent&amp;#038;ref=&amp;#038;feed=1" width="1" height="1"/&gt;</description>
         <guid isPermaLink="false">http://paidcontent.org/?p=209603</guid>
         <pubDate>Wed, 23 May 2012 13:18:05 +0000</pubDate>
         <content:encoded><![CDATA[<img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/UCEsiwMHr_M" height="1" width="1"/>]]></content:encoded>
         <media:content medium="image" url="http://gigaompaidcontent.files.wordpress.com/2012/04/new-ipad-o.png?w=206">
            <media:title type="html">New iPad</media:title>
         </media:content>
         <media:content medium="image" url="http://0.gravatar.com/avatar/6cbb45abac59965c2626e40155358d1b?s=96&amp;amp;d=retro&amp;amp;r=PG">
            <media:title type="html">Kevin C. Tofel</media:title>
         </media:content>
         <media:content medium="image" url="http://gigaompaidcontent.files.wordpress.com/2012/04/new-ipad-o.png?w=300">
            <media:title type="html">New iPad</media:title>
         </media:content>
         <media:thumbnail url="http://gigaompaidcontent.files.wordpress.com/2012/04/new-ipad-o.png?w=206" />
      <feedburner:origLink>http://feeds.moconews.net/~r/moconews/~3/RnXvMNsJxl4/</feedburner:origLink></item>
      <item>
         <title>Band-Aids and Muppets Soothe Child’s Scrapes</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/OUzkVcMc5uo/band-aids-and-muppets-soothe-childs-scrapes.html</link>
         <description>&lt;a rel="nofollow" target="_blank" href="http://www.nytimes.com/2012/05/23/business/media/band-aids-and-muppets-soothe-childs-scrapes.html?partner=rssnyt&amp;emc=rss"&gt;&lt;img src="http://graphics8.nytimes.com/images/2012/05/23/business/ADCO/ADCO-thumbStandard.jpg" border="0" height="75" width="75" hspace="4" align="left"&gt;&lt;/a&gt;A free app for iPhones and iPads linked to Muppets Band-Aids makes a Muppet character appear to emerge from the bandage to console the injured child.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/OUzkVcMc5uo" height="1" width="1"/&gt;</description>
         <author>By ANDREW ADAM NEWMAN</author>
         <guid isPermaLink="false">http://www.nytimes.com/2012/05/23/business/media/band-aids-and-muppets-soothe-childs-scrapes.html?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Wed, 23 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.nytimes.com/2012/05/23/business/media/band-aids-and-muppets-soothe-childs-scrapes.html?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>Battle an Alien Horde at Sea</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/903x657PANk/</link>
         <description>Electronic Arts has updated its Battleship app for the iPhone to include alien warships inspired by the movie. The app is free, but ad supported.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/903x657PANk" height="1" width="1"/&gt;</description>
         <author>By GREGORY SCHMIDT</author>
         <guid isPermaLink="false">http://gadgetwise.blogs.nytimes.com/2012/05/23/battle-an-alien-horde-at-sea/?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Wed, 23 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://gadgetwise.blogs.nytimes.com/2012/05/23/battle-an-alien-horde-at-sea/?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>Viewdini: Could this app be Verizon’s first pass at toll-free mobile data?</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/CZMZVQtnGbI/</link>
         <description>Verizon Wireless revealed a new incarnation of its old V Cast streaming mobile video service on Tuesday. Called Viewdini, the Android app aggregates content from premium video services like Hulu and Netflix and could represent Verizon's first attempts to charge content providers to carry their traffic.&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&amp;#038;blog=33319749&amp;#038;post=209562&amp;#038;subd=gigaompaidcontent&amp;#038;ref=&amp;#038;feed=1" width="1" height="1"/&gt;</description>
         <guid isPermaLink="false">http://gigaom.com/?p=524528</guid>
         <pubDate>Tue, 22 May 2012 20:51:14 +0000</pubDate>
         <content:encoded><![CDATA[<img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/CZMZVQtnGbI" height="1" width="1"/>]]></content:encoded>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2012/05/197988.jpg?w=210">
            <media:title type="html">Verizon store</media:title>
         </media:content>
         <media:content medium="image" url="http://0.gravatar.com/avatar/0544c4b228f8fa80e31bb952501cd7a4?s=96&amp;amp;d=retro&amp;amp;r=PG">
            <media:title type="html">kfitchard</media:title>
         </media:content>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2012/03/verizon-v-cast-android110221142802-1.jpeg?w=256">
            <media:title type="html">verizon-v-cast-android110221142802-1</media:title>
         </media:content>
         <media:content medium="image" url="http://gigaom2.files.wordpress.com/2012/05/197988-e1337718868843.jpg?w=300">
            <media:title type="html">Verizon store</media:title>
         </media:content>
         <media:thumbnail url="http://gigaom2.files.wordpress.com/2012/05/197988.jpg?w=210" />
      <feedburner:origLink>http://feeds.moconews.net/~r/moconews/~3/nuTFogWCwKc/</feedburner:origLink></item>
      <item>
         <title>Mobile Apps for Recovery: Sobriety Tools That Fit in Your Pocket</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/5x7mrE87Xqw/mobile-apps-for-recovery-sobriety-tools-that-fit-in-your-pocket.html</link>
         <description>Recovering alcoholics can now access various apps on mobile devices to track progress and connect with others in their situation.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/5x7mrE87Xqw" height="1" width="1"/&gt;</description>
         <author>By DOUGLAS QUENQUA</author>
         <guid isPermaLink="false">http://www.nytimes.com/2012/05/22/health/mobile-apps-for-recovery-sobriety-tools-that-fit-in-your-pocket.html?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Tue, 22 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.nytimes.com/2012/05/22/health/mobile-apps-for-recovery-sobriety-tools-that-fit-in-your-pocket.html?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>Video Report: In Store with Marks and Spencer</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/k5qDgo-CfO4/video-report-store-marks-and-spencer</link>
         <description>&lt;p&gt;You might not know this, but Marks and Spencer has been testing out a new mobile scheme in stores. QR codes and in-store wi-fi have been introduced in a select number of locations - but what&amp;#039;s it all about?&lt;/p&gt;&lt;p&gt;Luckily, mobile business development manager Rosie Srao was on hand at the Edgware Road branch to explain more.&lt;/p&gt;&lt;p&gt;You can watch the video below.&lt;/p&gt;&lt;p style="text-align:center;"&gt;&lt;embed type="application/x-shockwave-flash" src="http://a.blip.tv/api.swf#AYL3wg8A"&gt;&lt;/iframe&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/k5qDgo-CfO4" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">11141 at http://mobileretailmagazine.com</guid>
         <pubDate>Mon, 21 May 2012 15:48:04 +0000</pubDate>
      <feedburner:origLink>http://mobileretailmagazine.com/content/video-report-store-marks-and-spencer</feedburner:origLink></item>
      <item>
         <title>Join Us This Thursday For Our Apps Webinar With Fiksu</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/7JEhQaMO554/join-us-thursday-our-apps-webinar-fiksu</link>
         <description>&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://mobileretailmagazine.com/sites/default/files/images/Fiksu Logo.preview.jpg"&gt;&lt;img src="http://mobileretailmagazine.com/sites/default/files/images/Fiksu Logo.thumbnail.jpg" alt="" title="" class="image image-thumbnail " width="150" height="50"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;On Thursday 24 May, at 16:00 BST/UTC, &lt;em&gt;Mobile Marketing&lt;/em&gt; is staging &lt;a rel="nofollow" target="_blank" href="https://www3.gotomeeting.com/register/840357670%20"&gt;&lt;em&gt;Key Strategies for Acquiring Loyal App Users&lt;/em&gt;&lt;/a&gt;, a free-to-attend webinar in association with with app promotion company &lt;a rel="nofollow" target="_blank" href="http://www.fiksu.com/"&gt;Fiksu&lt;em&gt;&amp;nbsp;&lt;/em&gt;&lt;/a&gt;. The webinar looks to answer a simple but vital question: how do you win today’s competitive battle for mobile app users?&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Leveraging  its experience working with brands including Groupon, Ask.com, and VH1,  Fiksu will describe the best practices to accelerate mobile app  business growth. Attendees can expect to learn how to drive downloads  from profitable users, discover methods to increase download volume and  reduce user acquisition cost, and hear about leading-edge mobile app  marketing tools used by leading businesses. Fiksu will also discuss how  to generate users organically – without additional advertising spend and  how to target your ads to the traffic sources that yield the most loyal  users.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;You can sign up to attend the webinar &lt;a rel="nofollow" target="_blank" href="https://www3.gotomeeting.com/register/840357670%20"&gt;here&lt;/a&gt;.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Please note that the date of the webinar has changed from the original date of Wednesday, 23 May, to Thursday, 24 May. So long as you register to attedn the webinar, you will be able to access a recording of it after the event.&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/7JEhQaMO554" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">11140 at http://mobileretailmagazine.com</guid>
         <pubDate>Mon, 21 May 2012 15:22:57 +0000</pubDate>
      <feedburner:origLink>http://mobileretailmagazine.com/content/join-us-thursday-our-apps-webinar-fiksu</feedburner:origLink></item>
      <item>
         <title>BITS; Disruptions: DIY, a Site for Children, Revives the Merit Badge</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/rmmhHUbvang/fullpage.html</link>
         <description>Nick Bilton Disruptions column observes standout start-up called DIY is developing a do-it-yourself community for children; notes Web site and mobile app will encourage children to build things, document them with an iPhone or iPod, and then receive rewards for their work.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/rmmhHUbvang" height="1" width="1"/&gt;</description>
         <author>By NICK BILTON</author>
         <guid isPermaLink="false">http://query.nytimes.com/gst/fullpage.html?res=9A01E2DB113CF932A15756C0A9649D8B63&amp;partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Mon, 21 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://query.nytimes.com/gst/fullpage.html?res=9A01E2DB113CF932A15756C0A9649D8B63&amp;partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>Wristwatches That Help Screen Your Messages, and More</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/KVfAo8AKoDk/wristwatches-that-help-screen-your-messages-and-more.html</link>
         <description>&lt;a rel="nofollow" target="_blank" href="http://www.nytimes.com/2012/05/20/business/wristwatches-that-help-screen-your-messages-and-more.html?partner=rssnyt&amp;emc=rss"&gt;&lt;img src="http://graphics8.nytimes.com/images/2012/05/20/business/20-NOVEL2/20-NOVEL2-thumbStandard.jpg" border="0" height="75" width="75" hspace="4" align="left"&gt;&lt;/a&gt;A new generation of watches connects with smartphones and other devices to offer news feeds and e-mail, text and other alerts.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/KVfAo8AKoDk" height="1" width="1"/&gt;</description>
         <author>By ANNE EISENBERRG</author>
         <guid isPermaLink="false">http://www.nytimes.com/2012/05/20/business/wristwatches-that-help-screen-your-messages-and-more.html?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Sun, 20 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.nytimes.com/2012/05/20/business/wristwatches-that-help-screen-your-messages-and-more.html?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>The Tablet Experience: A Must-Have for Retailers</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/qyUVCFT-x0g/tablet-experience-retailers</link>
         <description>Are you taking advantage of the tablet's explosive growth, features, and unique user mindset?&lt;div class="feedflare"&gt;
&lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=qyUVCFT-x0g:pVlWvMwpNtc:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=yIl2AUoC8zA" border="0"&gt;&lt;/a&gt; &lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=qyUVCFT-x0g:pVlWvMwpNtc:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=qj6IDK7rITs" border="0"&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/qyUVCFT-x0g" height="1" width="1"/&gt;</description>
         <author>Melinda Krueger</author>
         <guid isPermaLink="false">http://www.clickz.com/clickz/column/2175351/tablet-experience-retailers</guid>
         <pubDate>Fri, 18 May 2012 08:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.clickz.com/clickz/column/2175351/tablet-experience-retailers</feedburner:origLink></item>
      <item>
         <title>More Cellphone Data Usage Tips</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/4MhnGV9ktwU/</link>
         <description>David Pogue's readers offer more suggestions on easing the pain of tracking cellphone data usage.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/4MhnGV9ktwU" height="1" width="1"/&gt;</description>
         <author>By DAVID POGUE</author>
         <guid isPermaLink="false">http://pogue.blogs.nytimes.com/2012/05/18/more-cellphone-data-usage-tips/?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Fri, 18 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://pogue.blogs.nytimes.com/2012/05/18/more-cellphone-data-usage-tips/?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>Google and MMA Relaunch Our Mobile Planet</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/I5xE6SIMvqk/google-and-mma-relaunch-our-mobile-planet</link>
         <description>&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://mobileretailmagazine.com/sites/default/files/images/ourmobileplanet.JPG"&gt;&lt;img src="http://mobileretailmagazine.com/sites/default/files/images/ourmobileplanet.JPG" alt="" title="" class="image image-_original " width="155" height="94"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Mobile Marketing Association (MMA) have relaunched their &lt;em&gt;&lt;a rel="nofollow"&gt;Our Mobile Planet&lt;/a&gt;&lt;/em&gt; mobile consumer research project.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Originally launched in October of 2011, &lt;em&gt;Our Mobile Planet&lt;/em&gt; provides users with free access to the data from the smartphone research conducted across 40 markets worldwide by Google in collaboration with Ipsos MediaCT and the MMA.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;For the re-launch, conducted with Ipsos, the IAB and the MMA, Google commissioned Ipsos to conduct new research on smartphone Internet users across 26 countries in Q1 2012. The updated research is available on the new &lt;em&gt;Our Mobile Planet&lt;/em&gt; website.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;According to the research, the six countries with the highest rate of smartphone adoption, all surpassing 50 per cent, include the UK, Australia, Sweden, Norway, Saudi Arabia and the UAE. An additional seven countries - the US, New Zealand, Denmark, Ireland, the Netherlands, Spain and Switzerland - now have more than 40 per cent smartphone penetration.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;“Understanding the mobile consumer is absolutely critical for marketers, and &lt;em&gt;Our Mobile Planet&lt;/em&gt; puts an invaluable resource in their hands,” says MMA global CEO, Greg Stuart, “Users can create custom charts that will help them to analyze smartphone consumer behaviour and support data-driven decision making.”&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/I5xE6SIMvqk" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">11138 at http://mobileretailmagazine.com</guid>
         <pubDate>Thu, 17 May 2012 07:12:58 +0000</pubDate>
      <feedburner:origLink>http://mobileretailmagazine.com/content/google-and-mma-relaunch-our-mobile-planet</feedburner:origLink></item>
      <item>
         <title>Digital Guardians That Help Ease the Fears of Parents</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/vxEg7T83_Tw/digital-guardians-that-help-ease-the-fears-of-parents.html</link>
         <description>&lt;a rel="nofollow" target="_blank" href="http://www.nytimes.com/2012/05/17/technology/personaltech/digital-guardians-that-help-ease-the-fears-of-parents.html?partner=rssnyt&amp;emc=rss"&gt;&lt;img src="http://graphics8.nytimes.com/images/2012/05/17/business/17-SMART1/17-SMART1-thumbStandard.jpg" border="0" height="75" width="75" hspace="4" align="left"&gt;&lt;/a&gt;Two apps, FBI Child ID and Footprints, are worth downloading for any parent — even those who can’t imagine ever losing their children.&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/vxEg7T83_Tw" height="1" width="1"/&gt;</description>
         <author>By BOB TEDESCHI</author>
         <guid isPermaLink="false">http://www.nytimes.com/2012/05/17/technology/personaltech/digital-guardians-that-help-ease-the-fears-of-parents.html?partner=rssnyt&amp;emc=rss</guid>
         <pubDate>Thu, 17 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.nytimes.com/2012/05/17/technology/personaltech/digital-guardians-that-help-ease-the-fears-of-parents.html?partner=rssnyt&amp;emc=rss</feedburner:origLink></item>
      <item>
         <title>Folding iPhone Sidebar Menu</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/g8McoVHiwxk/</link>
         <description>I&amp;#8217;m always on the look out for great interactions and saw this experiment by one of the designers ...</description>
         <guid isPermaLink="false">http://www.mobileinc.co.uk/?p=6692</guid>
         <pubDate>Thu, 17 May 2012 00:20:25 +0000</pubDate>
         <content:encoded><![CDATA[<p></p>
<p style="text-align:left;">I&#8217;m always on the look out for great interactions and saw this experiment by one of the designers on Dribbble and thought it was worth sharing, especially as it inspired other to use folding concepts in their designs after it was posted:</p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/img_0007.png"><img class="size-full wp-image-6698 aligncenter" title="img_0007" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/img_0007.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">By <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/560911-IMG0007">ididi</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/foldtounlock.png"><img class="aligncenter size-full wp-image-6699" title="foldtounlock" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/foldtounlock.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">by <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/561102-fold-to-unlock-ios-style?list=popular&amp;offset=1">Anton Kudin</a></p>
<p style="text-align:center;"><a rel="nofollow" target="_blank" href="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/lockscreen_01.png"><img class="aligncenter size-full wp-image-6700" title="lockscreen_01" src="http://www.mobileinc.co.uk/wp-content/uploads/2012/05/lockscreen_01.png" alt="" width="400" height="300"/></a></p>
<p style="text-align:center;">by <a rel="nofollow" target="_blank" href="http://dribbble.com/shots/553881-Lockscreen-Concept-continued" class="broken_link">Johan Rundberg</a></p>
<img src="http://feeds.feedburner.com/~r/MobileInc/~4/RUz6qvmv7gs" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/g8McoVHiwxk" height="1" width="1"/>]]></content:encoded>
         <category>UX</category>
      <feedburner:origLink>http://feedproxy.google.com/~r/MobileInc/~3/RUz6qvmv7gs/</feedburner:origLink></item>
      <item>
         <title>The Awards Are Coming</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/S4Od8VmcwyI/awards-are-coming</link>
         <description>&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://mobileretailmagazine.com/sites/default/files/images/2011 trophies.preview.jpg"&gt;&lt;img src="http://mobileretailmagazine.com/sites/default/files/images/2011 trophies.thumbnail.jpg" alt="" title="" class="image image-thumbnail " width="150" height="100"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The Call for Entries for the 2012 Effective Mobile Marketing Awards is coming very soon. We are just putting the finishing touches to the website, and expect to go live within the next week.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;There are 20 categories this year, including new ones for Mobile Search, Mobile Affiliate Marketing and Augmented Reality, but our focus, as ever, is on effectiveness. The deadline for entries is 27 July, so there’s plenty of time to seek client permissions and generally get your act together. The Awards Ceremony will take place at the London Film Museum on 29 November.&amp;nbsp;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;As last year, there’s no entry fee, and we welcome entries from across the globe. Last year’s Awards program attracted 154 entries from brands and agencies in more than 30 countries, and we are looking for even more this year. We’ll have full details in the next few days, but in the meantime, here are the categories you can enter your campaigns and solutions in this year. There is no better way to showcase excellence in mobile marketing.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;&lt;br /&gt;&lt;strong&gt;Categories:&lt;/strong&gt;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Most Effective Mobile Application – b2c&lt;br /&gt;Most Effective Mobile Application – b2b&lt;br /&gt;Most Effective Tablet Application&lt;br /&gt;Most Effective Mobile Advertising Campaign&lt;br /&gt;Most Effective Mobile Advertising Platform/Network&lt;br /&gt;Most Effective Mobile Affiliate Campaign/Solution&lt;br /&gt;Most Effective Mobile Augmented Reality Campaign&lt;br /&gt;Most Effective Mobile Sales Promotion/Direct Response Campaign&lt;br /&gt;Most Effective Campaign from a Mobile Operator&lt;br /&gt;Most Effective mCommerce Solution&lt;br /&gt;Most Effective Mobile CRM/Enterprise Messaging Campaign&lt;br /&gt;Most Effective Location-based Service/Campaign&lt;br /&gt;Most Effective Mobile Search Campaign&lt;br /&gt;Most Effective Mobile Couponing or Barcode Campaign&lt;br /&gt;Most Effective Mobile Site&lt;br /&gt;Most Effective Mobile Charity Campaign/Solution&lt;br /&gt;Most Effective Mobile Ticketing Solution&lt;br /&gt;Most Effective Mobile Payment Solution&lt;br /&gt;Most Effective Mobile Publishing Solution&lt;br /&gt;Most Effective Mobile Travel &amp;amp; Tourism Solution&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/S4Od8VmcwyI" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">11136 at http://mobileretailmagazine.com</guid>
         <pubDate>Wed, 16 May 2012 10:49:09 +0000</pubDate>
      <feedburner:origLink>http://mobileretailmagazine.com/content/awards-are-coming</feedburner:origLink></item>
      <item>
         <title>The MMA Mobile Circus Comes To Town at the 59th Cannes Lions International Festival of Creativity</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/lj02FRO81IA/mma-mobile-circus-comes-town-59th-cannes-lions-international-festival-creativity</link>
         <description>&lt;p&gt;&amp;nbsp;&lt;i&gt;The Mobile Marketing Association and Velti Bring the Mobile Circus to Town to Coincide with Mobile&amp;rsquo;s Debut at 59th Cannes Lions International Festival of Creativity, June 17-23, 2012&lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mmaglobal.com/news/mma-mobile-circus-comes-town-59th-cannes-lions-international-festival-creativity"&gt;read more&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/lj02FRO81IA" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">19707 at http://www.mmaglobal.com</guid>
         <pubDate>Mon, 14 May 2012 20:33:29 +0000</pubDate>
      <feedburner:origLink>http://www.mmaglobal.com/news/mma-mobile-circus-comes-town-59th-cannes-lions-international-festival-creativity</feedburner:origLink></item>
      <item>
         <title>The Era of the Passive Consumer Is Over</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/bTVqvQusxzQ/era-passive-consumer</link>
         <description>The mix of smartphones, tablets, and PCs is radically changing consumers' media consumption behavior.&lt;div class="feedflare"&gt;
&lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=bTVqvQusxzQ:CRuFLb8CtUg:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=yIl2AUoC8zA" border="0"&gt;&lt;/a&gt; &lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=bTVqvQusxzQ:CRuFLb8CtUg:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=qj6IDK7rITs" border="0"&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/bTVqvQusxzQ" height="1" width="1"/&gt;</description>
         <author>Anna Bager</author>
         <guid isPermaLink="false">http://www.clickz.com/clickz/column/2173976/era-passive-consumer</guid>
         <pubDate>Fri, 11 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.clickz.com/clickz/column/2173976/era-passive-consumer</feedburner:origLink></item>
      <item>
         <title>Shazam for TV Makes UK Debut This Weekend</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/iovdrY7G_IM/shazam-tv-makes-uk-debut-weekend</link>
         <description>&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://mobileretailmagazine.com/sites/default/files/images/shazamtvads.preview.png"&gt;&lt;img src="http://mobileretailmagazine.com/sites/default/files/images/shazamtvads.thumbnail.png" alt="" title="" class="image image-thumbnail " width="150" height="91"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;&lt;a rel="nofollow" target="_blank" href="http://www.shazam.com"&gt;&lt;em&gt;Shazam&lt;/em&gt;&lt;/a&gt;-enabled TV ads will make their UK debut during the final of &lt;em&gt;Britain’s Got Talent &lt;/em&gt;on ITV1 this coming Saturday.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Pepsi MAX and Cadbury’s will be the first two brands to deploy the technology. Viewers can use &lt;em&gt;Shazam &lt;/em&gt;to tag the Pepsi Max ad to enter a sweepstake to win tickets to summer festivals and other Pepsi MAX merchandise. It will also link to iTunes, enabling viewers to download the Calvin Harris track, &lt;em&gt;Let’s Go&lt;/em&gt;, the ad’s official soundtrack.&amp;nbsp; Viewers can also tag the Cadbury’s Unwrap Gold ad for a chance to win a London 2012 Opening Ceremony ticket package.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;&lt;em&gt;Shazam&lt;/em&gt; is currently used by more than 200m people in 200 countries, and is adding new users at the rate of 1.5m each week.&amp;nbsp;&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/iovdrY7G_IM" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">11134 at http://mobileretailmagazine.com</guid>
         <pubDate>Thu, 10 May 2012 09:31:06 +0000</pubDate>
      <feedburner:origLink>http://mobileretailmagazine.com/content/shazam-tv-makes-uk-debut-weekend</feedburner:origLink></item>
      <item>
         <title>Tablet Owners Do It More Often</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/4UGnYE5l1tE/tablet-owners-do-it-more-often</link>
         <description>&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://mobileretailmagazine.com/sites/default/files/images/ShopStyle_iPad_5.preview.jpg"&gt;&lt;img src="http://mobileretailmagazine.com/sites/default/files/images/ShopStyle_iPad_5.thumbnail.jpg" alt="Tablet owners shop more frequently on their device, and spend more, than smartphone owners" title="Tablet owners shop more frequently on their device, and spend more, than smartphone owners" class="image image-thumbnail " width="116" height="150"/&gt;&lt;/a&gt;&lt;span class="caption" style="width:114px;"&gt;&lt;strong&gt;Tablet owners shop more frequently on their device, and spend more, than smartphone owners&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Tablet users are more active on their devices than laptop and smartphone users, according to the results of a study conducted by mobile ad network &lt;a rel="nofollow" target="_blank" href="http://www.inmobi.com"&gt;InMobi,&lt;/a&gt; and mobile marketing firm, &lt;a rel="nofollow" target="_blank" href="http://www.mobext.mobi"&gt;Mobext.&lt;/a&gt; The study, &lt;em&gt;The Role of Tablets in the Consumer Sales Journey, &lt;/em&gt;which ran across mobile and Tablet devices, examined the media consumption habits of over 8,400 respondents across seven markets, and revealed that consumers are spending increasing amounts of time on mobile connected devices, with time spent on Tablets playing a significant role in purchasing decisions.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;63 per cent of Tablet users in the UK agreed that it is easier to access media content on a Tablet than on a mobile or laptop/desktop PC. When asked about activities carried out on mobile devices, Tablet users carry out an average of 3.9 activities, given a list of six broad options in the last 30 days. This was higher than both laptop (3.6) and smartphone (2.7) users.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;When considering browsing and purchasing patterns, the research found that Tablet users bought more frequently than on any other device. Additionally, over 20 per cent of Tablet users claim that they shop less in bricks and mortar stores, since purchasing their device. 69 per cent of Tablet users had shopped via their device in the last 30 days, with almost one in 10 of these consumers happy to use their Tablet for a big ticket purchase, in contrast with smartphone users who typically use their device for functional purchases. Only 2.9 per cent of smartphone users had bought a big ticket item via their phone.&amp;nbsp;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The research also revealed that 72 per cent of respondents watch TV while using their Tablet, and a fifth of consumers stated that they watched more TV following a Tablet purchase. Almost a third of current non-Tablet owners said they were likely to purchase one in the next six months. Other findings: 51 per cent of Tablet owners use the device to fill what would previously have been dead time. 49 per cent of respondents share their Tablet with family members. 44 per cent said they would not want to be separated from their Tablet. And 42 per cent said that their Tablet device has revolutionised the way they communicate with friends and colleagues.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;“Media consumption habits are evolving, with digital consumers supplementing or even replacing time spent with traditional forms of media, such as print readership and much purchasing now happens in the home via a mobile device,” notes John Stoneman, sales director for Europe and the Middle East at InMobi. “The research shows there is a strong correlation between the use of Tablet devices and TV viewing, with the UK showing the highest levels of ‘dual-screening’ across the globe. Considering the path to purchase point, Tablets are being used to research and browse products, which is then followed by a decision to buy the product. Notably we discovered that when consumers shop on Tablets, they spend more than on any other device.”&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Off the back of the research, InMobi and Mobext have created a Connected Device planning tool that allows advertisers to determine, by context, which devices should be up-weighted when planning digital campaigns that target consumers using multiple devices. Advertisers looking for more detail can, on request, access the Mobext and InMobi Online Global Connected Device Metrics Dashboard. The tool allows brands to cut and dice the data collected in the study to help them make intelligent decisions when planning connected digital consumer campaigns.&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/4UGnYE5l1tE" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">11132 at http://mobileretailmagazine.com</guid>
         <pubDate>Thu, 10 May 2012 08:11:04 +0000</pubDate>
      <feedburner:origLink>http://mobileretailmagazine.com/content/tablet-owners-do-it-more-often</feedburner:origLink></item>
      <item>
         <title>Nestlé Turns to Blippar for KIT KAT Cross Your Fingers Campaign</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/7SAD2otYX-I/nestl%C3%A9-turns-blippar-kit-kat-cross-your-fingers-campaign</link>
         <description>&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://mobileretailmagazine.com/sites/default/files/images/Blipparnestlemay2012.jpg"&gt;&lt;img src="http://mobileretailmagazine.com/sites/default/files/images/Blipparnestlemay2012.thumbnail.jpg" alt="" title="" class="image image-thumbnail " width="150" height="89"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;&lt;a rel="nofollow" target="_blank" href="http://www.nestle.com"&gt;Nestlé&lt;/a&gt; has deployed &lt;a rel="nofollow" target="_blank" href="http://www.blippar.com"&gt;Blippar’s&lt;/a&gt;&amp;nbsp; image-recognition technology, to help bring its KIT KAT ‘Cross Your Fingers’ campaign to life through augmented product packaging, 6-sheet posters, and point of sale material.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The campaign, created by The Big Kick, is the fourth time Nestlé has worked with Blippar and follows on from the success of previous interactive campaigns, including KIT KAT ‘Choose a Chunky Champion’; Shreddies’s ‘Nana&amp;#039;s Daily Pearls of Wisdom’; and Rowntree’s ‘Red Ones’. The part of the ‘Cross Your Fingers’ campaign which runs through Blippar launched on 1 May, and will continue until midnight on 31 July, offering consumers the chance to win a cash prize of €2,012 (as in the 2012 Euro football tournament, or £1,746 in English money).&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Using the free Blippar iOS or Android app, consumers can blipp the KIT KAT Cross Your Fingers logo on millions of packets of KIT KAT Chunky standard bars, Four Finger standard bars, various multipacks, 6-sheet posters, and point of sale material.&lt;br /&gt;When users blipp the pack, an augmented 3D table football game overlay is revealed where they can try to save as many shots as possible, building a score that will be automatically posted on the game’s league table in a bid to win the cash prize. The winner will be chosen at random via a draw from all the entries received by midnight on 31 July.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;“Following the success of our ‘Choose a Chunky Champion’ campaign, we were keen to team up with Blippar again, as the consumer response is always so strong,” says KIT KAT assistant brand manager, Robert Marsh. “It’s great to be able to give our consumers a way to have fun with our products and, of course, win some money too.”&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/7SAD2otYX-I" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">11130 at http://mobileretailmagazine.com</guid>
         <pubDate>Wed, 09 May 2012 09:15:48 +0000</pubDate>
      <feedburner:origLink>http://mobileretailmagazine.com/content/nestl%C3%A9-turns-blippar-kit-kat-cross-your-fingers-campaign</feedburner:origLink></item>
      <item>
         <title>Game On</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/vbhnlj6A2NE/game</link>
         <description>&lt;p&gt;&lt;span class="inline inline-left"&gt;&lt;a rel="nofollow" target="_blank" href="http://mobileretailmagazine.com/sites/default/files/images/Textlocalrobtownsend.jpg"&gt;&lt;img src="http://mobileretailmagazine.com/sites/default/files/images/Textlocalrobtownsend.thumbnail.jpg" alt="" title="" class="image image-thumbnail " width="113" height="150"/&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;With only 80 days to go until the start of the 2012 Olympics, most businesses will have already outlined their marketing strategies to reach out to the new audiences it will attract to the UK.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;The impact of the event on all industries will be astronomical, and it’s expected to attract at least an additional four million people to the capital. So the question is, how do you rapidly reach out to a mass audience on the fly? How do you capture their contact details and communicate targeted messages to them in seconds? Mobile messaging is the answer. We share with you our expert knowledge and key advantages of mobile that will ensure you achieve the best results.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Capture data on the fly&lt;/strong&gt;&lt;br /&gt;Using shortcodes, and even QR codes to encourage people to opt-in to receive your communications is powerful. No other SMS marketing tool can do this while your customers are on the move, instantly and for little cost. Allowing customers to opt-in to receive your marketing, means that your follow up activity becomes more targeted, and in turn increases ROI.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;Simply advertise a shortcode in a prime location, (e.g. text EVENT to 60777) inviting people to text in to receive more info, on discounted offers, alerts or promotions. In a short time, you can easily build a substantial list of opted-in mobile numbers. You can arrange for an immediate automatic response to be sent back, containing information about your company, or store the numbers to execute a promotional marketing campaign at a later date.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;By asking consumers to opt in together with their email address, you can also send an automatic email to them containing your company brochure. QR codes follow exactly the same rules, and can be advertised to be scanned to immediately opt in or obtain company details.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Auto-schedule your communications around specific events&lt;/strong&gt;&lt;br /&gt;Using mobile messaging, you can target people in the right place, at the right time, without having to be sat at your PC. Auto-schedule your messages around the events taking place at the Olympics, and offer promotional incentives which coincide with the timetable, and they will send from the system automatically at your specified time. A typical example could be: “If you’re dashing to the men’s 100 heats, stop at Bertie’s sweetshop on Olympic Rd for 2 for 1 on all soft drinks”.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Build long-term relationships&lt;/strong&gt;&lt;br /&gt;Mobile messaging is the only medium that has an open rate of 97.5 per cent. It gives a campaign the added power to communicate with targeted customers, and build on the relationship you have with them, based on permission and trust. Once you have a list of opted-in contacts, the data is yours to communicate marketing messages, alerts or promotions whenever you like. If you collect the numbers during a busy period, such as the Olympics, it gives you the opportunity to build and maintain those relationships in the long term.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Be flexible &lt;/strong&gt;&lt;br /&gt;The key advantage of mobile messaging is the flexibility it gives you to engage with a mass audience instantly. Whether you need to grow a database, or send appointment confirmations or urgent updates. Any time of day, and wherever your customers, are the applications for mobile messaging are endless. There is no substitute for fast, direct, targeted marketing on the move.&lt;br /&gt;&lt;br /&gt;&lt;strong&gt;Send rich content&lt;/strong&gt;&lt;br /&gt;No longer are you limited to 160 characters of text; the ubiquity of smartphone technology and the public’s familiarity with tiny URLs on social media platforms means that mobile messaging can be used as a tool to link to the bigger picture. SMS can be used as the hook to direct the reader to where they need to be online, faster than if they were left to their own devices. Links to apps, videos and web pages are easily incorporated into an SMS message. The overwhelming advantage that mobile has is its capacity to reach people virtually instantly, wherever they are, usually within five seconds. This is a key benefit to all businesses wanting to engage with new audiences during the Olympic games.&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;br /&gt;
&lt;p&gt;&lt;em&gt;&lt;strong&gt;Rob Townsend is marketing director at &lt;a rel="nofollow" target="_blank" href="http://www.textlocal.com"&gt;Textlocal&lt;/a&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;&lt;br /&gt;
&lt;div class="image-clear"&gt;&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/vbhnlj6A2NE" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">11128 at http://mobileretailmagazine.com</guid>
         <pubDate>Tue, 08 May 2012 08:46:09 +0000</pubDate>
      <feedburner:origLink>http://mobileretailmagazine.com/content/game</feedburner:origLink></item>
      <item>
         <title>Most Companies Should Stop Spending Money on Mobile Advertising</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/3UL7OyaV7YY/companies-stop-spending-money-mobile-advertising</link>
         <description>Why should a consumer keep your application on their phone?&lt;div class="feedflare"&gt;
&lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=3UL7OyaV7YY:DuvSQ0Enht8:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=yIl2AUoC8zA" border="0"&gt;&lt;/a&gt; &lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=3UL7OyaV7YY:DuvSQ0Enht8:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=qj6IDK7rITs" border="0"&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/3UL7OyaV7YY" height="1" width="1"/&gt;</description>
         <author>Paul Schoknecht</author>
         <guid isPermaLink="false">http://www.clickz.com/clickz/column/2172815/companies-stop-spending-money-mobile-advertising</guid>
         <pubDate>Mon, 07 May 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.clickz.com/clickz/column/2172815/companies-stop-spending-money-mobile-advertising</feedburner:origLink></item>
      <item>
         <title>Windows Phone 7: When Will Consumers Decide It's Time?</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/3_AJXwWQxqk/windows-phone-consumers-decide</link>
         <description>There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7.&lt;div class="feedflare"&gt;
&lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=3_AJXwWQxqk:FUz7ageIOb0:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=yIl2AUoC8zA" border="0"&gt;&lt;/a&gt; &lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=3_AJXwWQxqk:FUz7ageIOb0:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=qj6IDK7rITs" border="0"&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/3_AJXwWQxqk" height="1" width="1"/&gt;</description>
         <author>Andrew Solmssen</author>
         <guid isPermaLink="false">http://www.clickz.com/clickz/column/2170363/windows-phone-consumers-decide</guid>
         <pubDate>Thu, 26 Apr 2012 08:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.clickz.com/clickz/column/2170363/windows-phone-consumers-decide</feedburner:origLink></item>
      <item>
         <title>The AMPT Effect</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/rTvy0SHGJ7E/ampt-effect</link>
         <description>How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise.&lt;div class="feedflare"&gt;
&lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=rTvy0SHGJ7E:4k7NGSS8AbI:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=yIl2AUoC8zA" border="0"&gt;&lt;/a&gt; &lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=rTvy0SHGJ7E:4k7NGSS8AbI:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=qj6IDK7rITs" border="0"&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/rTvy0SHGJ7E" height="1" width="1"/&gt;</description>
         <author>Melinda Krueger</author>
         <guid isPermaLink="false">http://www.clickz.com/clickz/column/2169049/ampt-effect</guid>
         <pubDate>Fri, 20 Apr 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.clickz.com/clickz/column/2169049/ampt-effect</feedburner:origLink></item>
      <item>
         <title>MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at Current Options for Marketers’</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/LWte5izXDU8/mma-publishes-whitepaper-%E2%80%98mobile-messaging-north-america-fresh-look-current-options-marketers%E2%80%99</link>
         <description>&lt;p&gt;&lt;b&gt;&lt;br /&gt;
&lt;/b&gt;&lt;strong&gt;  New York, NY, 19 April, 2012 &amp;ndash; &lt;/strong&gt;The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the publication of &amp;ldquo;Mobile Messaging in North America: A Fresh Look at Current Options for Marketers&amp;rdquo;.  The latest whitepaper from the MMA explores the unique features of several forms of mobile messaging and shares successful examples of how marketers can leverage them to meet marketing goals.  The paper also provides a window into the future evolution of mobile messaging.&lt;/p&gt;
&lt;p&gt;&lt;a rel="nofollow" target="_blank" href="http://www.mmaglobal.com/news/mma-publishes-whitepaper-%E2%80%98mobile-messaging-north-america-fresh-look-current-options-marketers%E2%80%99"&gt;read more&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/LWte5izXDU8" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">19652 at http://www.mmaglobal.com</guid>
         <pubDate>Thu, 19 Apr 2012 19:54:51 +0000</pubDate>
      <feedburner:origLink>http://www.mmaglobal.com/news/mma-publishes-whitepaper-%E2%80%98mobile-messaging-north-america-fresh-look-current-options-marketers%E2%80%99</feedburner:origLink></item>
      <item>
         <title>Digital Wallets Beyond the Money</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/Ydw_dsMrzsU/digital-wallets-money</link>
         <description>How the clash of old businesses and new technologies could derail mobile payments.&lt;div class="feedflare"&gt;
&lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=Ydw_dsMrzsU:jEwmMJmUrQs:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=yIl2AUoC8zA" border="0"&gt;&lt;/a&gt; &lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=Ydw_dsMrzsU:jEwmMJmUrQs:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=qj6IDK7rITs" border="0"&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/Ydw_dsMrzsU" height="1" width="1"/&gt;</description>
         <author>Daniel Israel</author>
         <guid isPermaLink="false">http://www.clickz.com/clickz/column/2168039/digital-wallets-money</guid>
         <pubDate>Thu, 19 Apr 2012 05:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.clickz.com/clickz/column/2168039/digital-wallets-money</feedburner:origLink></item>
      <item>
         <title>Think Globally, Act Mobile-ly</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/h6L24_cu2n4/globally-act-mobile-ly</link>
         <description>Identifying the next great trend in mobile may be impossible…but that's what makes it so exciting.&lt;div class="feedflare"&gt;
&lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=h6L24_cu2n4:qb0Ls7E4PlQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=yIl2AUoC8zA" border="0"&gt;&lt;/a&gt; &lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=h6L24_cu2n4:qb0Ls7E4PlQ:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=qj6IDK7rITs" border="0"&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/h6L24_cu2n4" height="1" width="1"/&gt;</description>
         <author>Joe Laszlo</author>
         <guid isPermaLink="false">http://www.clickz.com/clickz/column/2167523/globally-act-mobile-ly</guid>
         <pubDate>Fri, 13 Apr 2012 08:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.clickz.com/clickz/column/2167523/globally-act-mobile-ly</feedburner:origLink></item>
      <item>
         <title>Anatomy of a mobile web experience: facebook.com</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/W_Bq62CCxM8/anatomy-a-mobile-web-experience-facebook-com</link>
         <description>&lt;p&gt;
This is the second article in a series about how the major internet
brands deliver their mobile web experience. The previous article is
available here: &lt;a rel="nofollow"
 target="_blank" href="http://mobiforge.com/designing/story/anatomy-a-mobile-web-experience-google-com"&gt;Anatomy
of a mobile web experience: google.com&lt;/a&gt;
&lt;/p&gt;&lt;p&gt;&lt;a rel="nofollow" target="_blank" href="http://mobiforge.com/designing/blog/anatomy-a-mobile-web-experience-facebook-com"&gt;read more&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/W_Bq62CCxM8" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">4136 at http://mobiforge.com</guid>
         <pubDate>Wed, 11 Apr 2012 17:08:25 +0000</pubDate>
      <feedburner:origLink>http://mobiforge.com/designing/blog/anatomy-a-mobile-web-experience-facebook-com</feedburner:origLink></item>
      <item>
         <title>Will Social Discovery Apps Lead to Meaningful Relationships?</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/rnBoLSicvHs/social-discovery-apps-lead-meaningful-relationships</link>
         <description>How does this new breed of social media discovery apps factor into our online relationships?&lt;div class="feedflare"&gt;
&lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=rnBoLSicvHs:Q4RGLEhkrWQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=yIl2AUoC8zA" border="0"&gt;&lt;/a&gt; &lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=rnBoLSicvHs:Q4RGLEhkrWQ:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=qj6IDK7rITs" border="0"&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/rnBoLSicvHs" height="1" width="1"/&gt;</description>
         <author>Paul Schoknecht</author>
         <guid isPermaLink="false">http://www.clickz.com/clickz/column/2166525/social-discovery-apps-lead-meaningful-relationships</guid>
         <pubDate>Mon, 09 Apr 2012 04:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.clickz.com/clickz/column/2166525/social-discovery-apps-lead-meaningful-relationships</feedburner:origLink></item>
      <item>
         <title>Project Glass by Google</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/kjMgvNw9bfQ/</link>
         <description>Google&amp;#8217;s innovation lab have started building the technology behind the glasses seen in the video. I really hope ...</description>
         <guid isPermaLink="false">http://www.mobileinc.co.uk/?p=6687</guid>
         <pubDate>Thu, 05 Apr 2012 01:59:12 +0000</pubDate>
         <content:encoded><![CDATA[<p></p>
<p>Google&#8217;s innovation lab <a rel="nofollow" target="_blank" href="https://plus.google.com/111626127367496192147/posts">have started building</a> the technology behind the glasses seen in the video. I really hope they pull this off because it looks amazing.</p>
<p>Nokia did a similar video in 2009, interesting to see the difference in execution and vision.</p>
<p></p> 
<img src="http://feeds.feedburner.com/~r/MobileInc/~4/XfHf_1PaGI0" height="1" width="1"/><img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/kjMgvNw9bfQ" height="1" width="1"/>]]></content:encoded>
         <category>Augmented Reality</category>
      <feedburner:origLink>http://feedproxy.google.com/~r/MobileInc/~3/XfHf_1PaGI0/</feedburner:origLink></item>
      <item>
         <title>Is Your Retail Space Ready to Go Digital?</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/9XOVazzPPXc/retail-space-ready-digital</link>
         <description>The app economy moves in-store.&lt;div class="feedflare"&gt;
&lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=9XOVazzPPXc:YGslw5TqHtE:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=yIl2AUoC8zA" border="0"&gt;&lt;/a&gt; &lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=9XOVazzPPXc:YGslw5TqHtE:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=qj6IDK7rITs" border="0"&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/9XOVazzPPXc" height="1" width="1"/&gt;</description>
         <author>Andrew Solmssen</author>
         <guid isPermaLink="false">http://www.clickz.com/clickz/column/2165128/retail-space-ready-digital</guid>
         <pubDate>Mon, 02 Apr 2012 06:00:00 +0000</pubDate>
      <feedburner:origLink>http://www.clickz.com/clickz/column/2165128/retail-space-ready-digital</feedburner:origLink></item>
      <item>
         <title>Anatomy of a mobile web experience: google.com</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/3T0tnbWYOeY/anatomy-a-mobile-web-experience-google-com</link>
         <description>&lt;p&gt;In a recent blog post that I did here on mobiForge (&lt;a rel="nofollow"
 target="_blank" href="http://mobiforge.com/designing/blog/server-side-device-detection-used-82-alexa-top-100-sites"&gt;Server-side
device detection used by 82% of Alexa top 100 sites&lt;/a&gt;) some people
expressed surprise that a 47 byte difference in the HTML payload
delivered by Google to different devices constituted a significant
level of
server-side adaptation. On checking my results, it turned out that this
minor 47
byte file size difference actually masks an entirely different HTML
document served to
&lt;p&gt;&lt;a rel="nofollow" target="_blank" href="http://mobiforge.com/designing/story/anatomy-a-mobile-web-experience-google-com"&gt;read more&lt;/a&gt;&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/3T0tnbWYOeY" height="1" width="1"/&gt;</description>
         <guid isPermaLink="false">4126 at http://mobiforge.com</guid>
         <pubDate>Wed, 28 Mar 2012 15:44:40 +0000</pubDate>
      <feedburner:origLink>http://mobiforge.com/designing/story/anatomy-a-mobile-web-experience-google-com</feedburner:origLink></item>
      <item>
         <title>Email on Mobile</title>
         <link>http://feedproxy.google.com/~r/mobile_marketing/~3/XfmjVlySom8/email-mobile</link>
         <description>Five steps to optimize your email message for mobile.&lt;div class="feedflare"&gt;
&lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=XfmjVlySom8:iSL3C6B9m4Y:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=yIl2AUoC8zA" border="0"&gt;&lt;/a&gt; &lt;a rel="nofollow" target="_blank" href="http://feeds.clickz.com/~ff/mobile-all?a=XfmjVlySom8:iSL3C6B9m4Y:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/mobile-all?d=qj6IDK7rITs" border="0"&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/mobile_marketing/~4/XfmjVlySom8" height="1" width="1"/&gt;</description>
         <author>Melinda Krueger</author>
         <guid isPermaLink="false">http://www.clickz.com/clickz/column/2162629/email-mobile</guid>
         <pubDate>Fri, 23 Mar 2012 12:05:00 +0000</pubDate>
      <feedburner:origLink>http://www.clickz.com/clickz/column/2162629/email-mobile</feedburner:origLink></item>
   </channel>
</rss><!-- fe4.pipes.sp1.yahoo.com compressed/chunked Thu May 31 05:08:29 UTC 2012 -->

