Please join the MobileMonday Shanghai community on Monday evening to discuss iPhone development activity in China! Share opinions and experience with iPhone apps, meet over drinks and make connections with company CEOs, analysts, investors and all of our MobileMonday friends. Cost: rmb100 - payable at the door (includes 2 drinks and canapes)

Featured Companies: iBokan Infiniti Ventures Reigndesign Trepantech Shouji.com

Proudly brought to you by MobileMonday Shanghai And sponsored by new MoMo Partner: X Media Lab, announcing XML Kunshan October 20-22nd 2009

The June event of MobileMonday Helsinki will have three interesting topics: “Behind The Screen; Nokia's success story” by the author Ari Hakkarainen. “The secrets of mobile data services” will be revealed by Janne Aalto, the ceo of QAim, a company that maps the mobile customer experience for the content service providers in any network and any device. “Love and hate - start-ups and operators” Panu Mustonen, the digital media services director at Elisa, will discuss the changing relationship of start-ups and operators. Welcome to Molly Malone’s Irish Bar Kaisaniemenkatu 1c at 17:30. The program starts at 18:00.

Monday June 8, 2009
International Telecommunication Union,Geneva

More than 3 billion people have access to basic mobile telephony, with 48% living close or below the poverty line. What are the applications that bring the best opportunities for economic and social development ?

Speakers
* Houlin Zhao - Vice Secretary General of the ITU.
* Lilia Perez-Chavolla, ITU Telecommunication Development Bureau.
* Ken Banks, founder kiwanja.net.
* Jean-Frédéric Wagen HES-SO, Fribourg
* Frank West, Medair.
* Francesco Pisano, Unosat
* Stéphane Koch , owner intelligentzia.net , President of ISOC Geneva.
* Rosa Delgado, Internet Society, SIG development

Microsoft plans to launch an App Store that lets Windows Mobile users find, purchase, and download programs directly from the phones. It’ll work much like the iPhone App Store and the upcoming BlackBerry App World. Microsoft will take a 30% cut on the sales of any paid applications. That’s the same fee that Apple charges, although Research in Motion keeps just 20%. Although Windows Marketplace will only works for Windows Mobile 6.5 and Windows Mobile 7, and it will be launched later this year.

It seems that because of the success of iPhone and its app store, everyone is trying to doing the same thing, could this marketplace be the answer for Windows to gain more market share in the smartphone operating systems? As for developers, what are their thoughts about this new change? This month’s MobileMonday Taipei, we invite some MVP (most valued professional) of windows mobile application development to share with us their experiences in developing windows mobile application and what they think about this change.

Congratulations to the following MobileMonday Singapore Peer Awards 2009 Finalists

Early Stage Startups:-

1) Next Gen LBS - Human Network Labs 2) GenTalk - Intregen 3) Mobile Cloud Service - LMobility 4) Location Based Social Networking - myWobile 5) OrSiSo - Aureliant 6) Driving Mobile Intelligence - Smoov Technologies 7) WaveSecure - tenCube 8) Targeted Advertising - InCent Media

Emerging Stage Startups:-

1) Celcius V5 - Mobile Distillery 2) Mobile GeoCast - Nano Equipment 3) Stickkey - Fast Innovations Asia 4) Mobile Commerce Solution - Venture Manufacturing

Jury: - Nokia - Kenny Mathers, Head Forum Nokia (APAC) - Yahoo! - Matthias Kunze, MD & GM - MMA - Rohit Dadwal, MD Asia-Pacific - MEF - Joerg Krahnert, MEF Asia - Microsoft - Chris Chandler, Head of Mobile, Online Services Division - RIM - Gregory Wade, Regional Vice-President - CocoaHeads Singapore - Eric Dunivant, Founder

For more details and registration to attend the awards ceremony, kindly visit www.mobilemonday.sg now!

There’s much more to the camera in a mobile phone than only a device for taking photos. The value of the camera phone above and beyond a digital camera is the result of integration of the camera with other mobile handset hardware and software, and services.

In this meeting we will be describing and discussing the many applications, native and which may be added to the camera phone by the user, that enrich images, extract information from the user’s environment and add to the utility and fun of mobile platforms.

Format: presentations will be followed with interactive demonstrations during our casual, informal networking and refreshments.

Speakers o Christine Perey, PEREY Research & Consulting: mobile augmented reality applications o Juha K. Laurila, Nokia Research Center, Lausanne: pervasive computing o Herbert Bay, Kooaba: merging mobile and fixed Internet with Visual Search o Daniel Wagner, Technical University of Graz: reliable tracking of natural features in video o Roger Fischer, Kaywa: quick response (QR) codes technology and applications o Mindaugas Stonys, Connvision: making money with smart camera applications

After the long wait, in December 2008, iPhone finally officially launched in Taiwan and in just one month, iPhone takes up 2.2% handset market share in Taiwan, becomes the sixth most popular handset in Taiwan, based on the report of Digitimes. And with the popularity of iPhone, iPhone apps become a new income source for developers, also a brand new way for companies to promote their business, products and services. But it’s no secret that iPhone app developers are less than happy with the App Store. The criteria for approval of iPhone apps is arcane and approval can take anywhere from a couple of days to months. And then there is how to price your app right, how to promote your app… it is a lot of work and seems never ends. Is it killing the creativity for app developers? Or it opens a new door for developers?

For this month’s MobileMonday Taipei, we have invited some iPhone app developers to share with us their experience in developing application for iPhone, showcase their creativity and how they feel about the app store “Black Box”. Also we invite some mobile content providers to share their thoughts how they foresee this market is going to be.

J. Wayne Gudbranson will talk about North-American mobile market situation. He is President & CEO of Branham Group Inc., an independent global industry analyst and strategic marketing consulting firm focused on ICT.

Other speakers include:

Pekka Pärnänen, director, finNode Innovation Center.

Artturi Tarjanne, general partner, Nexit Ventures.

Andrè Chaker, Veikkaus, will be the master of ceremonies.

Find out with our selected speakers who will share their insider knowledge with you. Don’t miss this event, which remain free of charge thanks to Invest NI sponsorship.

At the next event, on the 1st December at "Marriot Park Hotel" in Rome, we'll talk about Mobile Operating Systems. The event will be the evening before the opening of Broadband Business Forum 2008 (Registration to BBF 2008 is free!)

Even while new mobile operating systems continue to hit the market, experts speaking during the CTIA conference in San Francisco have anticipated a consolidation of the software.

"There will be a sharp contraction in the number of platforms," said Christy Wyatt, vice president of software platforms and ecosystem for Motorola, speaking at a round-table event about open-source software in mobile. "We won't get to one, but maybe there will be one consistent version of Linux."

For now, the LiMo Foundation and Google with Androids are separately working on incompatible Linux-based operating systems. Symbian recently announced that it is in the process of open sourcing its operating system.

Even if the open-source platforms merge into one, it will join many other mobile operating systems including Microsoft's Windows Mobile, Apple's Mac OS that runs the iPhone, as well as many other proprietary operating systems running mid- to low-end phones. Which operating systems win might probabily be decided by mobile operators, not end-users. Some operators, such as Vodafone in Europe, have said that they intend to only sell phones running two or three operating systems.

The increasing number of mobile operating systems is putting a strain on the pool of application developers interested in building products for mobile devices, but Motorola's Wyatt agrees that the overall size of the mobile market makes it worth it for developers to port their applications across platforms.

Despite the gloomy economic picture and the problems being experienced by some of the leading mobile handset vendors, global shipments of smart phones hit a new peak of just under 40 million units in Q3 2008. This means smart phones now represent around 13% of the total mobile phone market, up from 11% last quarter.

The introduction of the iPhone 3G in July and Apple’s expansion into many more countries helped propel the vendor to second place globally, taking it above RIM in the quarter and resulting in higher shipments than for all the Microsoft-based smart phones combined.

Looking at the Q3 smart phone market by operating system, things have got particularly interesting with the decline in shipments of Symbian devices by the key Japanese vendors, and each of the top five hardware vendors largely allied to a different OS. With competition in the smart phone space heating up, being able to introduce technology and user interface enhancements quickly is critical. You also need to be able to integrate them seamlessly into the device to provide a great total user experience. And that means having sufficient control of development of the operating system, which Apple and RIM clearly have already. Nokia’s acquisition of Symbian should help it in this regard, regardless of what other Symbian Foundation members choose to do.

Motorola, currently holding onto fourth place in smart phones thanks largely to its Linux-based models, recently announced it would move away from using the Symbian OS and focus more on Android. With T-Mobile’s G1 now shipping in the US and the UK, Android will appear in the Q4 smart phone numbers, but more vendors and a wider range of device designs will be needed to achieve significant global shipment levels. While they will appeal to some, particularly professional users, research suggests that devices with large, slide-out keyboards just don’t resonate as well in the consumer market as pure touch screen designs.

Many industry experts believe that the most important constituent for any mobile operating system are:

from User perspective:

* Delivering superior end user functionality and “experience”

* Capability to provide for evolving usage demands• Adaptable to reflect end user personality

from Administrator perspective:

* Activate, administrate, support, upgrade and secure the device while remote

* Fit within overall IT environment

from Developer perspective:

* Consistency of platform

* Ability to select own tools and techniques

VMware, a company known for their virtualization software for the desktop and datacenter, recently announced their plans to bring that software to mobile phones through their new VMware Mobile Virtualization Platform (MVP). The software is built on technology the company acquired from Trango Virtual Processors just last month. With this new technology, you would no longer have to carry both a work phone and a personal phone. Instead, your I.T. department could just deploy the corporate phone's profile to your personal device where it would then run in a virtualized space.

The VMware MVP is software that can be embedded on a mobile phone to provide the platform for running a virtualized mobile OS and its accompanying applications. VMware claims that this software would run efficiently even on low-power-consuming and memory-constrained phones.

For mobile phone users, the benefits of mobile phone virtualization mean they can run multiple profiles on one device. It also means that an entire mobile phone's persona - including applications, photos, videos, music, email, etc. - can be easily ported from one device to the next.

For manufacturers, virtualization means they can deploy their software to a wide variety of phones without having to worry about the underlying hardware. It would also allow handset vendors to run their "trusted services" like DRM, authentication, and billing in tamper- proof virtualized environments.

According to Monica Basso, research vice president, at Gartner, virtualization for mobile devices is the next big thing. "We predict that by 2012, more than 50% of new smart phones shipped will be virtualized", she says.

Mobile Monday attendance is free and the event is open to all interested people - all you need to do is to ensure your place by registering to the event (see the top right corner of this website)!

We thank Broadband Business Forum and Wireless for its support as sponsor of the event!

With the availability of mobile browsers, widgets, new visual application environments, ODPs, and multiple operating systems, the choice of mobile platforms has never been greater. Where do you put your money for the most reach? Is it possible to adopt one approach or do you need to consider more than one in parallel? What is the most effective way to engage mobile users with new services and applications, now and into the future? What are the relative advantages to each of these hold, both from a technical and a business perspective?

Mobile Platforms: Too many choices? Linux/Android or LiMo; Nokia/Symbian Foundation; Windows Mobile/Silverlight; Flash/Open Screen; Mac OS/iPhone? Speakers presenting these various ecosystems will talk about their universe. How is the developer’s community responding when faced with the challenge of implementing in these environments? How will users be affected?

Still cutting off coupons from newspaper and DMs ? Just when you saw a great deal but then found out the sales was over 2 days ago?! Just bought your new PC and found out it is much cheaper if you just buy it from another shop ?! The days of clipping coupons may be over, but the days of receiving them on your mobile phone are just beginning in earnest. With your mobile phone, you can do price checking without a PC. All these services and functions bring a new definition for “Shop by Phone”, for the 15th MobileMonday Taipei event, we invited two new mobile service companies to talk about their new service for mobile shopping. Vpon will introduce us their new mobile coupon services, how users can download and use their mobile phone as coupons to save and get free gifts. Smart Buyer will show us how you can buy a new 3C product for the best price without dragging your feet all around the computer market .

Event Program:

Date: 7PM, Monday, 10/06/2008

Place: Mary’s Bistro, 2F, No.89, Sec.2, Ren-Ai Rd., Taipei City (Tel: 02-3322-1859)

Check-in: 7PM

Presentations: 7:30 PM – 8 PM

Vpon: Coupon on your mobile phone

Smart Buyer: Price checking on your mobile phone

Networking Time: 8PM to 9PM

Special guest speaker: Marc Davis, social media guru at Yahoo!

Marc Davis is Chief Scientist of Yahoo! Connected Life and Director of ESP. His work focuses on creating the technology and applications that will enable the billions of daily media consumers to become daily media producers.

Santtu Toivonen works at Idean as a senior consultant in market analysis. He will speak about mobile crowdsourcing.

"Crowdsourcing is an emerging social media phenomenon, allowing companies to externalize various processes to individuals and communities to carry out. Often the opportunities for crowdsourcing appear while people are on the move. Mobile crowdsourcing applications are therefore needed," Toivonen says.

Kaija Pöysti from Blue White Venture and Idean board member, will talk about the upcoming book on social media which she has co-authored with Dr. Leenamaija Otala.