Mobile Presence From -Mobile SEO and Direct To Consumer marketing

Small Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs Face

Daron Babin — Wed, 15 May 2013 20:09:37 +0000

Small Business and Mobile Marketing: Dissecting Marketing Challenges Entrepreneurs Face as we begin a new mini-series celebrating small business triumphs and dissecting the many marketing challenges these entrepreneurs face kicks off with an analysis of a new report compiled and published by YP, North America’s largest local search, media and advertising company. From the pivotal role of local search (search engines and print and online yellow pages top the list of how consumers connect with businesses) to the increasing importance of social media tools, Shahab, Peggy and Kim walk us through 50 key facts about small business. For example, did you know a whopping 77 percent of small businesses have acquired a customer through Facebook?

They also discuss the future prospects for small business, and Shahab highlights the huge opportunity in educational content delivered via mobile (training and tips) as a new and novel way to attract and reward customers for interacting with your brand.

SMS Text Messaging; How to Use Messaging To Activate Users, Monetize Engagement

Daron Babin — Wed, 08 May 2013 19:30:42 +0000

SMS Text Messaging; How to Use Messaging To Activate Users, Monetize Engagement as Peggy and Shahab discuss SMS Engagement based on a white paper Peggy put together entitled Achieving App Impact: Using SMS To Encourage Interaction, Drive Loyalty.

FCC: Written Consent Required for SMS by October; Conversational Marketing & Commerce: Best Practices To Engage Your Customers And Create Advocates

Daron Babin — Wed, 01 May 2013 19:28:16 +0000

FCC: Written Consent Required for SMS by October as the ruling classifies text messages with auto-dialed telemarketing robocalls, and requires prior express written consent from the recipient and that this consent can take the form of an email, website form, text message, telephone key press, or voice recording.

Kim, Shahab and Peggy also discuss white paper, Conversational Marketing & Commerce: Best Practices To Engage Your Customers And Create Advocates. The paper, a collaboration with independent analyst firms MobileGroove and Portio Research, identifies three best practices companies should integrate into all customer interaction. It also argues the pivotal importance of text messaging, a form of ubiquitous, direct and personal communications that allows companies to get closer to consumers than any other channel ever invented.

Importance of Video News Within Online News Sites

Daron Babin — Thu, 25 Apr 2013 22:19:27 +0000

Talking Importance of Video News Within Online News Sites as technology continues to evolve – with the uprising of the smart device – so does the way we consume news. Kim, Peggy and Shahab share a survey into video news consumption and highlights the importance of video news within online news sites.

Email, Social and Mobile: 2013 Budget Priorities for Marketers; Why Mobile Apps are Made for Real People

Daron Babin — Wed, 17 Apr 2013 19:36:31 +0000

Email, Social and Mobile: 2013 Budget Priorities for Marketers as Kim, Peggy and Shahab discuss What are Mobiles current stats in terms of web traffic and Why Mobile Apps are Made for Real People on the return of Mobile Presence with a returning Kim Dushinski welcoming to the show Peggy Anne Salz and Shahab Zargari.

Best Practices in Mobile for 2013

Daron Babin — Wed, 02 Jan 2013 20:22:51 +0000

Starting the New Year with Best Practices in Mobile for 2013 as Kim refers us to a post that still applies today called the 10 Commandments of Mobile Marketing, as well as a list called 10 Relationship-First Mobile Marketing Best Practices. Joe and Kim also go over the Top Mobile Predictions for 2013 and discuss how Email, Social, and Mobile Are Marketers’ 2013 Budget Priorities.

The End Of The Smartphone? What Technology Will Replace Smartphones And Tablets?

Daron Babin — Wed, 26 Dec 2012 20:16:42 +0000

The End Of The Smartphone? What Technology Will Replace Smartphones And Tablets? Joe and Kim analyze through a number of stories making the headlines including: Apple Is Quietly Working To Destroy The iPhone, plus the development of computer screens on a contact lens and Google Glasses.

Mobile Marketing, Location and Relevance; Patent Wars

Daron Babin — Wed, 19 Dec 2012 20:17:45 +0000

Location Based Services discussion coming out of SXSW Interactive as Joe and Kim discuss Mobile Marketing, Location and Relevance; Patent Wars; Samsung Passes Nokia, Apple in Third, Best Mobile Devices for 2012, Analyzing the Mobile Landscape.

Child Privacy Breach and Investigations; Understanding Mobile Marketing to Better Quantify ROI

Daron Babin — Wed, 12 Dec 2012 16:43:29 +0000

Joe and Kim discuss how Sony was Dinged 1 million dollars for Child Privacy Breach and the FTC Launches Investigation into App Companies Over Kids Privacy.

Mobile marketers are presently hampered by their lack of understanding of the medium and difficulties in quantifying return on investment. Joe and Kim share their thoughts about why businesses do not understand the medium yet and give insight as to why mobile is a critical marketing tool, not an optional one. Then we can also discuss and share ways to quantify the ROI.

Text Messaging Turns Twenty; NYTimes Leads Mobile Patent Suit; Mobile Wallets…The New Credit Card

Daron Babin — Wed, 05 Dec 2012 20:45:38 +0000

Text Messaging Turns Twenty; Mobile Marketing wins important FCC Text message Ruling; NYTimes leads group defense in mobile patent suit; Mobile Search Beyond Google: In App Search Tools; PEW Research Center study on Best and Worst of Mobile in 2012; Mobile wallets … the new credit card?

Mobile Impact on Black Friday and Cyber Monday Shopping; Effective and Ineffective Holiday SMS Campaigns

Daron Babin — Wed, 28 Nov 2012 22:36:55 +0000

Mobile Impact on Black Friday and Cyber Monday Shopping as Mobile Boosts Cyber Monday, but for Facebook and Twitter…Not So Much and more as Joe joins returning co-host Kim Dushinski. They review effective and ineffective SMS campaigns plus we learn how Papa Johns Pizza is facing a 250 million dollar spam lawsuit.

Mobile Site Development

Daron Babin — Thu, 07 Jun 2012 13:31:40 +0000

Nicole and Joe talk Mobile Site Development and the steps behind designing a website for the mobile platform with SkyWire Media Research and Development Director Erick Adam.

Ways to Engage Your Guests into SMS Marketing

Daron Babin — Wed, 30 May 2012 21:46:04 +0000

Ways to Engage Your Guests into SMS Marketing as Nicole and Joe show us ways for enhancing customer loyalty and boosting business profitability.

New Patent Licensing; Microsoft Windows InTune Cloud Managment

Daron Babin — Thu, 17 May 2012 12:59:45 +0000

Skywire Media Announces New Patent Licensing with Ameranth! Plus, SkyWire Media teams with Microsoft Windows InTune Cloud Managment. Company CEO Thomas Castleberry shares the news.

Different Mobile Marketing for Different Demographics

Daron Babin — Thu, 10 May 2012 17:34:04 +0000

Nicole and Joe discuss Different Mobile Marketing for Different Demographics, plus news on Dominos Pizza Hero App, DrawSomething and Mobile Wallets.

Skout VC Funding; Instagram for Android gets 10 Million Downloads

Daron Babin — Wed, 02 May 2012 16:30:19 +0000

Mobile Flirting app Skout gets funding with VC firm Andreessen Horowitz for 22 million dollars, plus Instagram Android Release gets 10 million downloads in its first month in Google Play.

Integrated Mobile Technology and Solutions

Daron Babin — Wed, 25 Apr 2012 21:17:11 +0000

Nicole and Joe discuss Integrated Mobile Technology and Solutions and how relevant they are to what you are working on.

Facebook Buys Instagram; Mobile Apps for Your Health

Daron Babin — Wed, 11 Apr 2012 16:36:34 +0000

Nicole and Joe look into the purchase of Instagram by Facebook, plus they look at some mobile apps being used in the healthcare industry.

Mobile Ordering Apps

Daron Babin — Wed, 04 Apr 2012 20:58:25 +0000

Mobile Ordering Apps are coming into the fray as custom-branded iPhone, iPad and Android mobile ordering applications available for download. Nicole and Joe feature some of these apps and how they have used them for business or leisure.

Future of Mobile: From Smartphones to Apps to Usage

Daron Babin — Wed, 28 Mar 2012 20:25:34 +0000

Nicole and Joe discuss Future of Mobile: From Smartphones to Apps to Usage. They look at the current trends in mobile, including the growth of smartphones and tablets, the platform wars, and how consumers are actually using their devices.

Mobile Headlines from SXSW12

Daron Babin — Wed, 14 Mar 2012 21:21:27 +0000

Nicole and Joe discuss Mobile Headlines from SXSW12 that featured a lot of discussion around Location based social networking apps like Highlight, Sonar, Kismet, Intro and Banjo were all the buzz.

FTC Investigates Apple and Google Smartphone Privacy

Daron Babin — Wed, 07 Mar 2012 17:28:51 +0000

Joe talks about the FTC investigation against Apple and Google, headed by US Senator Charles Schumer Schumer asking the FTC to explicitly determine whether copying or distributing personal information from smartphones, without a users consent, constitutes an unfair or deceptive trade practice.

He also discusses mobile coupons we are introduced to MobiMantis, a Mobile Marketing Text/SMS Tool for Small Business.

Sony Playstation Vita Overview

Daron Babin — Thu, 01 Mar 2012 04:54:07 +0000

Nicole and Joe discuss the release of the High Quality Sony PlayStation Vita Mobile Gaming Console, plus they welcome Freelance Web Consultant and Web Developer Chris Harrington.

iPad 3 Rumors; News Reporting with Your Smartphone

Daron Babin — Wed, 22 Feb 2012 05:56:45 +0000

Nicole and Joe talk about the latest rumbling on the impending iPad3 launch and how best practices for Mobile Devices in News Reporting with Yahoo Sports and News Contributor Rick Limpert.

Mobile Trends in 2012

Daron Babin — Wed, 15 Feb 2012 22:40:27 +0000

To have a better idea of what Mobile Trends are to come in 2012, we first need to take a look at what happened in 2011. Nicole and Joe look into how apps will prosper, new devices incorporating wireless technology, augumented reality, mobile wallets and more.

Tips for Deploying a Successful Mobile Marketing Strategy

Daron Babin — Wed, 08 Feb 2012 22:44:18 +0000

Tips for Deploying a Successful Mobile Marketing Strategy, what company should you use? How many texts should you send out per month? How do you get more subscribers? What more can you do with my campaign? New hosts Nicole Hurley and Joe Walczak offer some helpful tips.

Mobile Statistical Reports

Daron Babin — Wed, 29 Sep 2010 17:43:05 +0000

Cindy discusses Mobile Statistical Reports with Sandy Martin
Marketing Analyst for Borrell Associates, Inc, where she develops content for sales and research presentations and leads their social networking efforts.

Augmented Reality Apps

Daron Babin — Wed, 22 Sep 2010 17:05:22 +0000

Howard Ogden of augmentEDreality.co.uk discuss Augmented Reality Apps and how they can be used for marketing to help engage consumers with your brand or product.

Mobile Marketing Strategies

Daron Babin — Wed, 25 Aug 2010 19:27:43 +0000

Cindy recaps her participation on the SES San Francisco panel on Getting Mobilized! Mobile Marketing Strategies with guest Mobile SEO and Project Management Specialist Michael Martin of MobileMartin.com.

Developing iPhone Applications

Daron Babin — Wed, 14 Jul 2010 17:23:39 +0000

On an all new episode of Mobile Presence, Cindy and Eric interview Martin Bowling, co-author of ‘Professional iPhone Programming with MonoTouch
and .NET/C#’. They discuss one of developers hottest topics, easy and efficient ways to develop iPhone applications, using tools you already know.

Wireless Synchronization

Daron Babin — Wed, 16 Jun 2010 22:04:19 +0000

Brian Hall is the CEO of Mark/Space, which develops and markets award-winning mobile and wireless synchronization software, including Fliq, SyncTogether, GoGadget and more.

Brian discusses some of the companys work with as of late with Kin, Android and other smart phones.

Advances to Apple iPhone and Google Android

Daron Babin — Thu, 10 Jun 2010 00:11:51 +0000

Mobile SEO and Project Management specialist Michael Martin joins Eric and Cindy to discuss Advances with Apple iPhone unveiling its G4 technology and the upgrades made to Google Android coming out of the Google I/O conference.

Mobile Advertising Momentum

Daron Babin — Wed, 26 May 2010 18:40:07 +0000

Tom Limongello, Senior Director of Business Development for mobile advertising company Crisp Wireless, talks to Eric on location from Techcrunch Disrupt 2010. Tom discusses his personal highlights that he has taken out of the conference, plus the momentum in mobile advertising as a result of new devices like the iPad and new smart phones.

Opportunities in Enterprise Mobile Innovations

Daron Babin — Wed, 19 May 2010 18:20:56 +0000

Jari Saolmaa, Business Development Lead Investigator and Manager for Nokia, discusses the opportunities and advantages in Enterprise Mobile Innovations that companies have and have not been acting on.

Building Mobile Presence and Usability

Daron Babin — Wed, 12 May 2010 16:30:20 +0000

Jack Hyman is an Expert in Educational Technology, Mobile Computing Expert, Usability Engineering, and Knowledge Management. He discusses Building Mobile Presence and Usability with Cindy and Eric.

HP Acquires Palm; SmartPhones vs. Netbooks Debate

Daron Babin — Wed, 05 May 2010 21:30:10 +0000

Cindy and Eric welcome Lisa Whelan, Business Development Consultant at Chomp, and Managing Consultant at Socialize Mobilize. They discuss the recent HP acquisition of Palm for 1.2 billion dollars, plus they discuss the ongoing debate on the sustainability of smart phone versus netbooks.

iPad Usability Pros and Cons

Daron Babin — Wed, 21 Apr 2010 18:44:02 +0000

Cindy welcomes new co-host Eric Chan, who delves in mobile consulting and social media, which sparks a discussion about the synergy between social media and mobile. They also discuss Apple iPad usability, and the pro and cons on using it practically everyday.

Mobile Marketing Trends for 2010

Daron Babin — Wed, 16 Dec 2009 16:55:30 +0000

Marci Troutman, Founder of Siteminis Incorporated, makers of byte size customized websites for your handheld or PDA, tells us where she thinks the mobile web and mobile marketing are headed, and what will be important in 2010.

Marketing to Mobile Devices

Daron Babin — Fri, 11 Dec 2009 01:17:14 +0000

Cindy talks with her co-panelists from the Marketing to Mobile Devices at Affiliate Convention LA 2009 about what they discussed at a the conference plus extra content not method on the floor.

Mobile Web Platforms

Daron Babin — Wed, 25 Nov 2009 21:52:21 +0000

Igor Fateski, CEO and Founder of Mobify.ME discusses his mobile web platform service, plus he talks about the upcoming mobile marketing trends to look forward to in 2010.

Mobile Handsets and How They Affect Mobile Search

Daron Babin — Wed, 04 Nov 2009 21:51:57 +0000

Cindy Krum and Bryson Meunier discuss the t-Molbile Sidekick MSN server crash, The iPhone/iPod Touch App Store, plus they the competition of Google Android versus the Apple iPhone for market domination.

FCC and FTC Changes in Mobile Marketing

Daron Babin — Wed, 21 Oct 2009 17:50:42 +0000

Cindy discusses the recent FCC and FTC changes in Mobile Marketing with Mobile Marketing Attorney Andy Lustigman. They discuss how the FCC is inquiring, billing, competition and Wireless Research and Development.

Google AdSense for Mobile Optimized

Daron Babin — Wed, 14 Oct 2009 21:04:42 +0000

Google AdSense for Mobile has now been optimized for high end phones and are not able to take full use of the mobile phones display capabilities. Cindy Krum discusses with new host Bryson Meunier.

Mobile Social Networking

Daron Babin — Wed, 23 Sep 2009 21:04:49 +0000

Talking Mobile Social Networking as Cindy Krum interviews Mobile Evangelist from MobileSlate Eric Chan. Eric also fills us in on his trips to the Samsung Widget Developer Camp and the Silicon Valley Wireless Economic Development Summit.

Mobile Marketing Tactics Part 2

Daron Babin — Thu, 20 Aug 2009 02:56:36 +0000

Part 2 of Kims interiew with Bryce Marshall, the Director of Strategic Services at Knotice, a provider of direct digital marketing services, discusses mobile marketing tactics and text messaging tools.

Mobile Marketing Tactics

Daron Babin — Wed, 12 Aug 2009 22:18:05 +0000

Bryce Marshall, the Director of Strategic Services at Knotice, a provider of direct digital marketing services, discusses mobile marketing tactics and text messaging tools.

Mobile Marketing and the Law Part 2

Daron Babin — Wed, 15 Jul 2009 23:39:44 +0000

Mobile Marketing Attorney Andy Lustigman discusses key mobile marketing issues that affect agencies, media buyers and their brand clients in the second of this two-part conversation.

Mobile Marketing and the Law

Daron Babin — Wed, 08 Jul 2009 20:11:35 +0000

Mobile Marketing Attorney Andy Lustigman discusses key mobile marketing issues that affect agencies, media buyers and their brand clients.

International Mobile Payments and SMS Marketing

Daron Babin — Wed, 17 Jun 2009 16:42:35 +0000

International Mobile Payments and SMS Marketing with return guest Lauri Lassila, co-founder of SL Interactive, makers of SMS, MMS, Mobile Web and Widget solutions for the Asia-Pacific region.

Text Message and SMS Marketing

Daron Babin — Wed, 10 Jun 2009 22:26:45 +0000

Lauri Lassila, co-founder of SL Interactive, discusses Text Message and SMS Marketing with the help of his company’s SMS, MMS, Mobile Web and Widget solutions for the Asia-Pacific region.

Mobile Platforms for Developers and Brands

Daron Babin — Wed, 03 Jun 2009 18:56:30 +0000

Ken Singer from Trend Mobility discusses Mobile Applications and Platforms for Developers, Enterprises and Brands with Ondeego.

Omeego lets you easily share information with co-workers, and follow day-to-day activity taking place in your organization.

Integrated Mobile Marketing Campaigns

Daron Babin — Wed, 27 May 2009 17:39:39 +0000

Discussing Integrated Mobile Marketing Campaigns with TrendMobility, a marketing consultancy specializing in Mobile and Social Network marketing to brands and agencies.

Future of Mobile Application Downloads

Daron Babin — Wed, 13 May 2009 17:41:32 +0000

Mobile and Wireless Technology Eric Chan returns to discuss recent mobile conferences that he attended as of late including the Finovate 2009 Conference in San Francisco plus he gives his thoughts on the future of download mobile applications.

Mobile Micro Payment Solutions

Daron Babin — Wed, 06 May 2009 20:05:07 +0000

Eric Chan, a Consultant in Mobile and Wireless Technology at Mobileslate, tells us about his work in development of mobile micro payment solutions.

Mobile Coupons

Daron Babin — Wed, 25 Mar 2009 16:22:57 +0000

Mobile Coupons and how they can drive traffic during a tough economy, with Ric Pratte of JitterGram, a company that helps business with these mobile coupons.

iPhone Applications

Daron Babin — Wed, 11 Mar 2009 21:46:46 +0000

iPhone Applications with Designer and entrepreneur Davide De Cillio, who shares some of his latest applications including his shotgun simulator, iShotty.

Mobile Analytics

Daron Babin — Thu, 26 Feb 2009 01:04:17 +0000

Mobile Analytics Discussion with Bryson Meunier of Resolution Media and the Natural Search and Mobile SEO Blog

Mobile Presence Preview

Daron Babin — Wed, 18 Feb 2009 22:04:58 +0000

Mobile Presence Preview of the show that will focus on mobile SEO and development, and also cover SMS and mobile email strategies.