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	<title>mobileYouth®</title>
	
	<link>http://www.mobileyouth.org</link>
	<description>Youth marketing mobile culture since 2001</description>
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	<language>en</language>
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	<itunes:summary>Upstart radio from mobileYouth®  -  research plus an irreverant look at youth, mobile, media, lifestyle and marketing</itunes:summary>
	<itunes:author>mobileYouth</itunes:author>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://www.mobileyouth.org/wp-content/plugins/powerpress/itunes_default.jpg" />
	<itunes:owner>
		<itunes:name>mobileYouth</itunes:name>
		<itunes:email>grahamdavidbrown@gmail.com</itunes:email>
	</itunes:owner>
	<managingEditor>grahamdavidbrown@gmail.com (mobileYouth)</managingEditor>
	<copyright>2006-2009</copyright>
	<itunes:subtitle>Insights and trends in the mobile, youth and marketing space</itunes:subtitle>
	<itunes:keywords>youth marketing, marketing, mobile, cellphones, phones, culture, advertising, branding, internet, upstart, gen y, generation y</itunes:keywords>
	<image><link>http://www.mobileyouth.org/report</link><url>http://www.mobileyouth.org/wp-content/uploads/2011/09/myr-preview1.001-300x225.png</url><title>The 20120 mobileYouth report</title></image>
	<itunes:category text="Technology" />
	<itunes:category text="Business">
		<itunes:category text="Management &amp; Marketing" />
	</itunes:category>
	<itunes:category text="Society &amp; Culture" />
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		<title>Do Change Agents hold the answer to our mobile future?</title>
		<link>http://feedproxy.google.com/~r/mobileyouth/~3/esgFPqZrozY/</link>
		<comments>http://www.mobileyouth.org/post/do-change-agents-hold-the-answer-to-our-mobile-future/#comments</comments>
		<pubDate>Mon, 14 May 2012 09:54:26 +0000</pubDate>
		<dc:creator>Graham Brown</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.mobileyouth.org/?p=14327</guid>
		
			<content:encoded><![CDATA[William Gibson wrote &#8220;The future is out there, it&#8217;s just not evenly distributed.&#8221; The future of communication and how it touches our lives is already here today. Graham Brown shares insight from the upcoming book on how we can understand our future by looking back on what the Change Agents were doing before us. In [...]<br/>
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		<title>Is the Digital Native a Myth?</title>
		<link>http://feedproxy.google.com/~r/mobileyouth/~3/ITMbajNR5AQ/</link>
		<comments>http://www.mobileyouth.org/post/is-the-digital-native-a-myth/#comments</comments>
		<pubDate>Thu, 03 May 2012 11:04:01 +0000</pubDate>
		<dc:creator>Graham Brown</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.mobileyouth.org/?p=14188</guid>
		
			<content:encoded><![CDATA[Is the idea of &#8220;The Digital Native&#8221; and &#8220;The Connected Generation&#8221; a myth? Graham Brown speaks to my mobileYouth colleague Ghani Kunto about The Disconnected Generation in a first look at insights from his new book The Mobile Youth. We&#8217;re currently editing the Mobile Youth book so these are early insights not yet public. Details [...]<br/>
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		<title>Quantitative Methods for Measuring Fans</title>
		<link>http://feedproxy.google.com/~r/mobileyouth/~3/Hr8Y47u4X4I/</link>
		<comments>http://www.mobileyouth.org/post/quantitative-methods-for-measuring-fans/#comments</comments>
		<pubDate>Tue, 01 May 2012 07:18:39 +0000</pubDate>
		<dc:creator>Graham Brown</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.mobileyouth.org/?p=14174</guid>
		
			<content:encoded><![CDATA[In the Mobile Youth Academy this week we look at which quantitative methods you need to use to measure and activate your fans. Fans are key to brand engagement in the youth market. We discuss how Fans are vital to earned media. What&#8217;s measured gets done so choosing the correct metric is vital. In this [...]<br/>
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		<title>International Sales @ mobileYouth – based in UK/IRE/EU</title>
		<link>http://feedproxy.google.com/~r/mobileyouth/~3/ybCQZTeSG-A/</link>
		<comments>http://www.mobileyouth.org/post/international-sales/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 08:35:49 +0000</pubDate>
		<dc:creator>Graham Brown</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.mobileyouth.org/?p=14185</guid>
		
			<content:encoded><![CDATA[Application information re: Linkedin Posting How to Apply in 4 Easy Steps Call the UK office switchboard on +44 208 1338760 and you will be asked to leave a voice message (follow the instructions) Send your Resume + cover letter to the email address provided on the message Successful applicants will be invite to an [...]<br/>
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		<title>Welcome to The Mobile Youth Academy</title>
		<link>http://feedproxy.google.com/~r/mobileyouth/~3/qQBclV0q9pA/</link>
		<comments>http://www.mobileyouth.org/post/welcome-to-the-mobile-youth-academy/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 18:06:53 +0000</pubDate>
		<dc:creator>Graham Brown</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.mobileyouth.org/?p=14170</guid>
		
			<content:encoded><![CDATA[Welcome to The Mobile Youth Academy. Today we begin a new chapter at mobileYouth &#8211; our very own frontline. We aim to make the Academy a space where we can share our latest findings and insights exclusively with research clients. This means if your company is an existing subscriber you can access weekly insights direct [...]<br/>
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		<item>
		<title>Youth Marketing 101</title>
		<link>http://feedproxy.google.com/~r/mobileyouth/~3/ptJVgZFerdQ/</link>
		<comments>http://www.mobileyouth.org/post/youth-marketing-101/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 18:22:46 +0000</pubDate>
		<dc:creator>Graham Brown</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.mobileyouth.org/?p=14128</guid>
		
			<content:encoded><![CDATA[50 Page Guide on How to Win The Youth Market without Advertising Think &#8220;youth marketing&#8221; and you&#8217;ll probably think of making brands cool; rollerblade girls on campus, bank managers in jeans or the monkey-on-a-trike Youtube video. The reality is it&#8217;s none of the above. Graham Brown and his team condense 10 years studying and working [...]<br/>
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		<title>Blackberry: focus more on mobile shopping and less on trying to be cool</title>
		<link>http://feedproxy.google.com/~r/mobileyouth/~3/Qln9ClH6AEw/</link>
		<comments>http://www.mobileyouth.org/post/blackberry-focus-more-on-mobile-shopping-and-less-on-trying-to-be-cool/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 09:32:52 +0000</pubDate>
		<dc:creator>Graham Brown</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.mobileyouth.org/?p=14124</guid>
		
			<content:encoded><![CDATA[More Mobile Shopping Less Agency Cool In this article I look at how Blackberry can build on its Beachhead of Fans in the youth market. Rather than focus on being cool, Blackberry should look at the services most relevant to its Beachhead &#8211; for example mobile money and shopping services. Sit in the boardroom and [...]<br/>
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		<title>Open to Discrete: Key Trends in Teenage Girls and Mobile Usage</title>
		<link>http://feedproxy.google.com/~r/mobileyouth/~3/VWqkvmulhts/</link>
		<comments>http://www.mobileyouth.org/post/teenage-girls-trends-social-space/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 09:52:55 +0000</pubDate>
		<dc:creator>Graham Brown</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.mobileyouth.org/?p=14120</guid>
		
			<content:encoded><![CDATA[Mobile is Getting Excited About Youth This week saw a big media push into the youth space by the mobile industry: MTV networks ties up with AKQA Nokia targets youth with Lumia 610 Orange launches “cool” youth offer in Africa There’s no doubt mobile is chasing the youth dollar. The mobileYouth 2012 report identifies how [...]<br/>
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		<title>The 7 secrets of Student Marketing (stolen from Apple, Facebook and Ford)</title>
		<link>http://feedproxy.google.com/~r/mobileyouth/~3/VRNEh4aR8bo/</link>
		<comments>http://www.mobileyouth.org/post/7-secrets-student-marketing-apple-ford-facebook/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 09:58:53 +0000</pubDate>
		<dc:creator>Graham Brown</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.mobileyouth.org/?p=14114</guid>
		
			<content:encoded><![CDATA[620 million mobile phones + many hidden benefits 580 million students own 620 million mobile phones across the 65 markets studied in the mobileYouth report. Or simply put, there are more students in the world owning mobile phones than people in the US and Europe put together. In 5 years time, Amazon, Google, Facebook, Ford [...]<br/>
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		<title>The Elephant in the Mobile Industry’s Room: Women</title>
		<link>http://feedproxy.google.com/~r/mobileyouth/~3/JEbJFDhxTsM/</link>
		<comments>http://www.mobileyouth.org/post/women/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 09:46:28 +0000</pubDate>
		<dc:creator>Graham Brown</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.mobileyouth.org/?p=14108</guid>
		
			<content:encoded><![CDATA[Here’s a challenge: name one woman who won an Academy Award Oscar for &#8220;Best Director&#8221;. You’ll struggle because, amazingly, there has only been 1 winner from the last 85 awards. (c) Flickr Peter Hellberg And herein lies the problem of female representation in the creative sectors &#8211; it’s non-existent. You’ll also struggle to find any [...]<br/>
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