PHOENIX, AZ — (Marketwired – May 16, 2013) – Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today first quarter financial results for the three-month period ending March 31st, 2013.

• Q1, 2013 gross margins increased to 72%, up from 64% in Q1, 2012.
• Q1, 2013 gross profit increased 15% to $743,371 from $645,437 in Q1, 2012.
• Adjusted EBITDA improved 61% to ($152,706) from ($395,748) in Q1, 2012.
• Net cash provided by operating activities improved $388,836 to $60,489, from a net cash used by operating activities of ($328,347) in Q1 2012.

Dennis Becker, President & CEO was quoted as saying — “Historically our revenues have been comprised of both shorter term, yet larger, national brand campaigns coupled with a portion of customers on recurring agreements. This has resulted in a relatively dynamic revenue profile for the business. In the last eighteen months we’ve made great strides in growing our focus on delivering services to the local advertiser market — a market that’s historically spent $130B on traditional marketing channels such as print, TV, or radio. Unlike larger, national brand marketing campaigns, local advertisers consume our services through a longer term, higher margin recurring license arrangement. The net effect is that our customer base is increasingly Software-as-a-Service oriented, is less concentrated, more scalable, and yields a higher margin recurring revenue composite. This has resulted in our continued growth in gross profit and narrowing EBITDA loss. The next phase of our growth will be driven by amplifying this model and scaling sales and marketing resources to acquire market share more quickly.”

Business Update

The Company has continued to further its penetration of the Local Advertising market by delivering its Software as a Service (SaaS) platform to more than 6,700 locations nationwide. In addition, the following key business development milestones have been achieved that provide additional access for the Company to the Local Advertiser market:

• Completion of the acquisition of the Stampt mobile loyalty app.
• Deployment of Stampt across more than 90 Whole Foods locations nationwide.
• Growing monthly mobile marketing transactional volume to more than 12 million monthly engagements.

Mobivity has also continued to see success from the Sports and Entertainment industry with several notable wins including:

• Successful execution of mobile marketing campaigns in and around the 2013 Final Four event.
• Recent major motion picture campaign that generated more than 200,000 daily interactions.
• Three-year contract with the Minnesota Wild.

The Company has recently initiated activities to explore various mobile payment product strategies relating to its recent partnership with CheckAlt. It is anticipated that mobile payments will become a natural extension to mobile marketing by local advertisers and Mobivity is exploring product and technology opportunities that could leverage its more than 6,700 end users with mobile payments.

About Mobivity

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Customers include CNN, Disney, Sony Pictures, AT&T, Verizon, USA Network, numerous professional sports franchises, the Golf Channel, and NBC Universal. For further information visit www.Mobivity.com or follow us on Twitter @Mobivityinc.

About Non-GAAP Financial Measures
To supplement our consolidated financial statements, which statements are prepared and presented in accordance with GAAP, we use the following non-GAAP financial measures: adjusted net income. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. We use these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. Our management believes that these non-GAAP financial measures provide meaningful supplemental information regarding our performance by excluding certain items that may not be indicative of our “recurring core business operating results”. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning, forecasting and analyzing future periods. We believe these non-GAAP financial measures are useful to investors because (1) they allow for greater transparency with respect to key metrics used by management in its financial and operational decision making and (2) they are used by our institutional investors and the analyst community to help them analyze the health of our business.

Cautionary Statement Regarding Forward-Looking Information
This press release may contain certain “forward-looking statements” relating to the business of Mobivity Holdings Corp. All statements, other than statements of historical fact included herein are “forward-looking statements” including statements regarding the impact of the proceeds from the private placement on the Company’s short term business and operations, the general ability of the Company to achieve its commercial objectives, including the ability of the Company to sustain growth; the business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward looking statements are often identified by the use of forward-looking terminology such as “believes,” “expects” or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company’s periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf months are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

The post Mobivity Announces First Quarter 2013 Financial Results; Provides Business Update appeared first on Mobivity.

Mobivity Announces Exclusive Partnership With the Minnesota Wild to Increase Mobile Fan Engagement and Loyalty Over the Next Three Years.

PHOENIX, AZ–(Marketwire – Apr 1, 2013) – Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced their partnership with the Minnesota Wild today to create unique and effective fan engagement solutions for the organization. Mobivity will allow fans to interact with the team using their online mobile marketing platform, as well as in-stadium graphics for live polling and interaction during sporting events.

“We are excited to enter into this partnership with Mobivity, and to increase the amount and quality of brand engagement our fans experience over the next three years. Mobivity is allowing us to have direct contact with our fans where they focus most, and we look forward to increasing attendance and fan-loyalty as well as grow within the mobile space with Mobivity for years to come,” said Mitch Helgerson with Minnesota Sports and Entertainment for the Minnesota Wild Hockey Club.

Mobivity will be creating web opt-in pages to aid in building a database of Minnesota Wild fan numbers, as well as creating an avenue for the Wild to engage their fan at each event. With the help of Mobivity’s patented HD graphics system, fans of the Minnesota Wild will be able to engage with the team in real-time through text and picture messages, Facebook and Twitter posts, as well as Text-to-Win and polling campaigns throughout events.

“Mobivity looks forward to seeing the Minnesota Wild succeed in the mobile marketing field, and we can’t wait to foster a successful and results-based relationship with the organization over the next three years,” said Michael Falato, SVP of Sales and Business Development for Mobivity.

In addition to cutting-edge fan engagement solutions, Mobivity will be aiding the Minnesota Wild with reconnecting their fans and the brand via SMS. Through the use of a shared-short-code, the Minnesota Wild will be able to send out mobile updates and offers to increase attendance and brand loyalty for the organization as a whole.

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique graphical system through their Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

The post Mobivity and the Minnesota Wild Partner for Three-Year Fan Engagement Contract appeared first on Mobivity.

Phoenix, AZ — (Marketwire – Feb. 15, 2013)

Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, today announced the Company’s CEO, Dennis Becker, will present at the Wall St. Conference in Boca Raton Florida on February 20th. The conference, hosted by Lyons Capital, is headlined by keynote speaker Governor Bill Richardson, and will feature presentations by a number of innovative and exciting public and private companies, including Mobivity.

Dennis Becker is slated to present Mobivity’s full suite of mobile marketing services and solutions at 9:45AM at Maggiano’s Boca Raton at 21090 St. Andrew Boulevard, Boca Raton, FL, 33433.

About Lyons Capital

Lyons Capital, LLC, based in Boca Raton, Florida, is a strategic consulting firm specializing in various strategies to help private and public listed companies. Lyons Capital has worked with over 200 companies since its inception and has great access to hundreds of WALL ST. professionals. Lyons Capital also owns and runs the “WALL ST. Conference” and www.wallstconference.com.

About Mobivity

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities, as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through its Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Contact:

For additional information, contact:

MDM Worldwide
Investor Relations | Mobivity
264 W. 40th, Suite 602
New York, NY, 10018, USA
(646) 403-3554

The post Mobivity to Present at The Wall St. Conference appeared first on Mobivity.

One in twenty-four Americans have now experienced Mobivity’s patented mobile marketing technology via engagements with both local and national brands.

PHOENIX, AZ: Mobivity Holdings Corporation (MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, today announced the Company’s unaudited revenue results for the fourth quarter and fiscal year ended December 31, 2012.

2012 and FY2012 Preliminary Results

Mobivity expects to report revenues for the fourth quarter, ending December 31, 2012, of approximately $1.053 million, an increase of more than 6.7% from $.987 million in revenues for the
fourth quarter ending December 31, 2011. Revenues for the full year 2012 are expected to be $4.08M, an increase of 62% year-over-year from 2011. The Company also achieved Gross Margins of 72% during the fourth quarter, 2012, an increase of 25% compared to Gross Margins of 58% during the fourth quarter, 2011.

Business Update

Mobivity has seen continued adoption of its products and services, which are now used in over 5,700 locations across the United States. The Company has also recently procured partnership agreements with CASTMARK and the Bowling Proprietors Association of America (BPAA), providing access to more than 80 new sales resources as well as over 4,000 bowling and family fun centers respectively. Additionally, the Company recently announced its intent to acquire Stampt, a smartphone application driving loyalty solutions to hundreds of merchants nationwide, including more than 90 Whole Foods locations. The Stampt mobile application has already been integrated into Mobivity’s C4 platform, a Software-as-a-Service solution allowing merchants to now manage SMS broadcasts, Facebook and Twitter posts, as well as Stampt from a single, integrated Web-based interface.

One in twenty-four Americans have now experienced Mobivity’s patented mobile marketing technology via engagements with both local and national brands. Mobivity is transacting more than 10 million SMS connections per month, up from just over one million per month during the fourth quarter of 2011. Consumer satisfaction of the service continues to show strong performance as seen by a large Quick Serve Restaurant (QSR) using Mobivity’s technology. Their consumer opt-in base has grown from a few hundred thousand to more than one million consumers in just one year, hailing a less than 1% monthly opt-out rate.

The Company also expects its fourth patent, related to mobile messaging and communication technology, to publish sometime in the first half of 2013. The U.S. Patent and Trademark Office has already issued an “Allowance of Claims” notification for the patent. Details of the intellectual property will be disclosed following the publication of the patent.

About Mobivity

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of Mobivity, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, Mobivity is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Customers include CNN, Disney, Sony Pictures, AT&T, Verizon, USA Network, numerous professional sports franchises, the Golf Channel, and NBC Universal. For further information visit www.mobivity.com or follow us on Twitter @mobivity.

For additional information, contact:

Company Contact:

Mobivity Corp.
Dennis Becker | CEO
www.mobivity.com
Phone: (877) 282 7660

Investor Contacts:

MDM Worldwide | Investor Relations
Mobivity
(646) 403-3554

The post Mobivity Announces Preliminary 2012 Revenues of $4.08 Million, a 62% Increase over 2011; Provides Business Update appeared first on Mobivity.

Where Culture Meets Commerce

One of the things that we’ve always been passionate about here at Mobivity is supporting the thriving tech culture of our surrounding area. Chandler, AZ is full of culture (both old and new) focused on the future of technology and how people interact with this technology, and businesses alike.

It’s with this focus that we chose to support and be present at this year’s (and the first year, as a matter of fact) 48 West event in downtown Chandler. Much in the vain of South by Southwest, 48 West aims to be an event that helps foster the relationship between food, music, technology, and the user experience on a plethora of levels in Chandler. Much like our interaction with last year’s Startup Weekend in Chandler, we’ll be on site offering support for an event wide text message notification service, as well as interacting with businesses and technology pioneers throughout the Chandler community.

The event itself is February 15^th and 16^th, taking place in areas around the downtown Chandler area. You can purchase tickets at 48-west.com for the event.

The post Visit Us at 48-West! appeared first on Mobivity.

2012 was an exciting and eventful year for mobile marketing. There are now companies that will send text message updates reminding you to take your medicine, and Target even chose to opt-out of a Superbowl Ad in favor of a mobile game.

Verizon activated 8.2 million iPhones in the fourth quarter alone, making the app market even more enticing, while feature phones hang on for dear life in the rising smart phone market.

Businesses, brands, and reviewers have began questioning the legitimacy of online SMS substitutes, and big business is beginning to realize the necessity for SMS marketing compliance.

It’s been a big year around our camp too. We’ve forged several successful partnerships, including quite possibly the most relevant one to your, our clients, our partnership with Stampt. Stampt allows you to connect with your customers in a loyal way, rewarding your returning customers and allowing new customers to find your business in a hot minute.

You can rest assured that we will always be working hard to stay in line with the mobile trends for 2013 and beyond, ensuring that you receive the most up to date service and technologies to connect with your customers.

But one thing is for certain: regardless of what changes in the mobile marketing industry, your mobile phone is still right in your pocket – making it the strongest and greatest way to connect directly with your customers no matter the year.

The post Where Mobile Sits in 2013 appeared first on Mobivity.

Phoenix, AZ – January 25, 2013

Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of patented mobile marketing technologies and solutions, is pleased to announce a partnership with Circuit of The Americas, a multi-purpose sports and entertainment facility located in Austin, Texas, which is home to the FORMULA 1 UNITED STATES GRAND PRIX. Using Mobivity’s proprietary mobile marketing platform, Circuit of The Americas can engage its on-site customers through mobile texting programs during live motorsports and entertainment events.

Michael Falato, SVP of Sales and Business Development, said, “We are incredibly excited to be working with Circuit of The Americas, and we plan to fortify a successful partnership over the coming months, and foster an increased amount of fan loyalty for the facility and each of the events and races they host.”

“We look forward to having the opportunity to engage our fans on a personal level, while capitalizing on the success of mobile marketing and participation nationwide,” Circuit Vice President of Public & Media Relations Julie Loignon said. “Mobivity’s software will help us create unique, interactive marketing campaigns that enhance the customer experience while creating opportunities for our sponsor partners to reach our fan base.”

Circuit of The Americas will host five major motorsport events in 2013, including three World Championship series. This spring, the facility will open its Tower Amphitheater, which will host national touring acts from around the country.

Mobivity (mobivity.com/display) is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique graphical system through their patented Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s past and current clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Circuit of The Americas is a world-class destination for performance, education and business. It is the first purpose-built Grand Prix facility in the United States designed for any and all classes of racing, from motor power to human power, and is home to the FORMULA 1 UNITED STATES GRAND PRIX™ while also hosting MotoGP™, V8 Supercars™, GRAND-AM Road Racing™, American Le Mans and the World Endurance Championships. The Circuit of The Americas’ master plan features a variety of permanent structures designed for business, education, entertainment and race use. Its signature element is a 3.4-mile circuit track. Other support buildings include an expansive outdoor live music space, an iconic 251-foot tower with observation deck, an events and conference center, a banquet hall as well as a state-of-the-art medical facility. For more information and downloadable video, audio and photos, visit: www.CircuitofTheAmericas.com.

Contact

For additional information contact:

MDM Worldwide
Investor Relations | Mobivity
(646) 403-3554

For business development opportunities:

Michael Falato
SVP of Sales & Business Development | Mobivity
michael.falato@mobivity.com | mobivity.com/display
Phone: 512-522-4710

The post Mobivity Announces Partnership with Circuit of The Americas™, Home of the FORMULA 1 UNITED STATES GRAND PRIX appeared first on Mobivity.

Deal Reached to Promote Stampt Loyalty and Mobile Marketing Programs

Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, today announced their newly formed partnership with CASTMARK to maximize the acquisition of Stampt and mobile marketing merchants nationwide. Following Mobivity’s intent to acquire Stampt, CASTMARK will serve alongside Mobivity in the education, training, and acquisition of Stampt merchants and clients across the US.

“We are excited to enter into this partnership with CASTMARK, and to increase the amount of exposure that both Mobivity and Stampt will gain nationwide. Through this partnership, Mobivity will be able to bring the benefit of more loyal customers, more often – along with the increase in traffic and revenue that comes with it – to more merchants nationwide,” said Dennis Becker, President and CEO of Mobivity.

CASTMARK specializes in helping small and medium sized businesses integrate best-of-breed mobile commerce solutions with more than eighty representatives around the country. Additionally, CASTMARK offers expertise in marketing, distribution, and customer service in a nationwide distribution model, bringing mobile technologies to market through an efficient and effective approach.

“All of us at CASTMARK are ecstatic to begin this partnership with Mobivity. The mobile marketing suite of products that Mobivity offers exists exactly within our vision of reforming the way small and medium sized businesses approach local area marketing, and we look forward to a successful venture for all parties involved,” said William Waldrop, President and CEO of CASTMARK.

While CASTMARK will soon be selling the full suite of products and services offered by Mobivity to increase foot traffic and sales for the local advertiser, Mobivity will ensure the same quality of service and coaching that current clients have become accustomed. Through this partnership, Mobivity and CASTMARK will now have representatives ready to discuss the benefit of Stampt, SMS messaging, Social Media, and mobile connection with customers in businesses across the United States.

Mobivity (http://www.mobivity.com/local) is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities, as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through its Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Contact:

For additional information, contact:

MDM Worldwide
Investor Relations | Mobivity
(646) 403-3554
264 W. 40th, Suite 602
New York, NY, 10018, USA

For business development opportunities, contact:

Ben Irwin
Director of Business Development | Mobivity
ben.irwin@mobivity.com | (602) 904-5704
58 West Buffalo Suite #200
Chandler, AZ, 85225

William Waldrop
President & CEO | CASTMARK
william.waldrop@castmark.com | (702) 343-7470

The post Mobivity and CASTMARK Execute Strategic Partnership appeared first on Mobivity.

Phoenix, AZ – (Marketwire – Jan. 15, 2013)

Mobivity Holdings Corporation (Ticker: MFON – News), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that it will be partnering with the Los Angeles Clippers to engage fans both on and off the court over a three-year contract. Mobivity will allow fans to interact with the NBA team using its proprietary mobile marketing platform, as well as in-stadium graphics for live polling and interaction during sporting events.

Michael Falato, SVP of Sales and Business Development, said, “We are incredibly excited to be working with such a high-class organization as the Los Angeles Clippers. We plan to fortify a successful partnership for years to come, and foster an increased amount of fan and brand loyalty for the organization as a whole.”

Throughout the contract, the L.A. Clippers will have full-access to an array of Mobivity’s features and products to engage their fans at the mobile level. Mobivity will be developing in-stadium graphics for fan engagement during events, as well as creating web-opt pages to aid in building a database of loyal fans, giving the Clippers direct, instant, and welcomed contact with their audience.

“We couldn’t be more excited to begin engaging and building a database of our fans; allowing us to increase fan loyalty and engagement throughout the NBA’s coming and future seasons. With opportunities to connect with our fans on a personal level, we look forward to being able to activate sponsors and increase the attendance at each of our organization’s events,” said Sanja Komljenovic, the Database Marketing, Research and Promotions Coordinator for the Clippers.

In addition to mobile promotions and engagement with its in-stadium patented HD graphics Display technology, Mobivity will offer 24/7 support before, during, and after all events; inclusion of their Social Ticker to show moderated comments from Twitter and Facebook during games; and offer in depth reporting and analytics on the results and demographics of L.A. Clippers promotions.

Mobivity is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique graphical system through their patented Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s past and current clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Contact:

For Additional information, contact:

MDM Worldwide
Investor Relations | Mobivity
264 W. 40th, Suite 602
New York, NY, 10018, USA
(646) 403-3554

For business development opportunities, contact:

Michael Falato
SVP of Sales & Business Development | Mobivity
michael.falato@mobivity.com
Phone: 512-522-4710

The post Mobivity and the Los Angeles Clippers Announce Three-Year Contract to Engage and Further Build Fan Base. appeared first on Mobivity.

Phoenix, Arizona Dec. 11, 2012

Mobivity Holdings Corporation (OTCQB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced a partnership with C Spire Wireless today to create interactive and unique fan engagement solutions for the Memphis Grizzlies and FedExForum.

Mobivity will help fans interact with the NBA team using its patented mobile marketing platform, as well as in-stadium graphics for live polling, text-to-win campaigns and picture-to-screen engagement. C Spire is the official wireless partner of the professional basketball team and FedExForum and has exclusive category rights for marketing promotion and technology development under a multi-year sponsorship agreement with the team.

“We’re excited about the partnership with Mobivity, which will help us increase the amount and quality of brand engagement with Grizzlies fans throughout the season,” said Jim Richmond, vice president of Corporate Communications for C Spire Wireless. “Mobivity is helping us develop a personalized relationship with fans in a venue that is one of the best sports and entertainment destinations in the Mid-South.”

Richmond said Mobivity has also created a C Spire-branded web opt-in site to aid in building fan engagement with the Grizzlies. Using the company’s HD graphics system, fans will engage with the team in real-time through text and picture messages, Facebook and Twitter posts, text-to-win contests, and polling campaigns during home games this season.

“Mobivity is pleased to establish this mobile partnership with C Spire and the Memphis Grizzlies and we look forward to an engaging and successful relationship with fans during the season,” said Michael Falato, Senior Vice President of Sales and Business Development for Mobivity.

In addition to cutting-edge fan engagement solutions, Mobivity’s patented technology also will allow the Memphis Grizzlies to stay connected to fans via text messages and notifications, along with mobile updates and offers to increase attendance and brand loyalty.

“On behalf of the Memphis Grizzlies organization, we are honored and thrilled to be starting a new partnership with Mobivity and continuing to grow our partnership with our official wireless partner, C Spire Wireless,” said Chad Bolen, Vice President of Corporate Sponsorships. “This new relationship will enhance our mobile marketing technologies and solutions for our fans. With mobile platforms becoming an integral part of our society, we are confident our fans will appreciate the live polling, text-to-win campaigns and picture-to-screen engagement coming this season.”

About Mobivity

Mobivity is an award-winning provider of patented mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels. The only system of its kind, C4 is a cloud-based solution, which provides broad mobile communications and extensive CRM features to clients. C4 is integrated with multiple tier-one PSTN/IP carriers and micropayment processing facilities, as well as with carrier premium SMS billing systems. Additionally, Mobivity offers a unique HD graphical system through its Display Technology, which allows fans to interact with their mobile phones and high definition video boards and screens in real time. Mobivity’s clients include CNN, Disney, NFL, Sony Pictures, AT&T, USTA, Chick-fil-A, the Golf Channel, NBC Universal, numerous professional sports teams, and many others.

Contact:

For additional information, contact:

MDM Worldwide
Investor Relations | Mobivity
(646) 403-3554

For business development opportunities:

Michael Falato
SVP of Sales and Business Development | Mobivity
(512) 522-4710 | michael.falato@mobivity.com

The post Mobivity and C Spire Wireless Announce Partnership to Create Interactive Fan Engagement Program for Memphis Grizzlies appeared first on Mobivity.