Mobsicle

How Wendy’s Caught Up To Burger King

joelcheesman — Tue, 27 Mar 2012 10:55:21 -0700

How Wendy’s Caught Up To Burger King

#Smartphones are popular -- but not with everyone

joelcheesman — Mon, 26 Mar 2012 09:24:18 -0700

#Smartphones are popular -- but not with everyone:

While more than half of those in the 25-to-34 age bracket own smartphones, some in that demographic refuse to relinquish their lower-tech feature phones. A New York Times report focuses on these holdouts, who complain about the invasive nature of the devices even as they risk teasing from friends and colleagues.

NEXT Do Groupon And LivingSocial Do More Harm Than Good?

joelcheesman — Tue, 20 Mar 2012 09:37:22 -0700

NEXT Do Groupon And LivingSocial Do More Harm Than Good?:

Pizza Roulette … Genius!

joelcheesman — Tue, 13 Mar 2012 14:37:44 -0700

Pizza Roulette … Genius!

32% of People Texting, Tweeting while Eating

joelcheesman — Mon, 05 Mar 2012 13:43:27 -0700

32% of People Texting, Tweeting while Eating:

You might think that it is merely millennials who are eater-tweeters. But, no. 32 percent of all human beings—if this study is to be swallowed whole—combine their gadgets with their knives, forks, and dessert shovels.

#Yelp at the mercy of Google.

joelcheesman — Thu, 01 Mar 2012 14:23:34 -0700

#Yelp at the mercy of Google.

How to hire the right people for your restaurant

joelcheesman — Tue, 21 Feb 2012 10:02:05 -0700

How to hire the right people for your restaurant:

I think the interview process has to be a structured, minimum three-part process. Over the years I’ve noticed that when I like somebody right off the bat and I give him or her the job, they usually end up being the first to go. They either don’t want the job, or they don’t show up for their shifts, or they take advantage of it when they do. They’re not the person I thought they were when I hired them. Over the years I’ve learned that people will do better if they earn the position.

Smartphone Usage to Tip Half U.S. Users by 2014

joelcheesman — Fri, 17 Feb 2012 12:17:18 -0700

Smartphone Usage to Tip Half U.S. Users by 2014:

In the US over the next two years, eMarketer expects more than 26 million mobile phone users to turn to smartphones, helping put the devices in the hands of more than half of all US mobile users by 2014.

Facebook reports half its users are connecting via mobile

joelcheesman — Thu, 02 Feb 2012 13:37:00 -0700

Facebook reports half its users are connecting via mobile:

Facebook’s initial public offering acknowledges that though nearly half of its 845 million monthly users are logging in to the social network via mobile devices, that segment “does not currently directly generate any meaningful revenue.” Despite the risk of backlash from users accustomed to ad-free mobile experience, Facebook says that it may introduce “sponsored stories” to the mobile set soon.

Consumers ignore most apps on their smartphones

joelcheesman — Tue, 31 Jan 2012 12:46:00 -0700

Consumers ignore most apps on their smartphones:

Of smartphone owners, 68% open only five or fewer apps at least once a week, finds a survey by the Pew Research Center’s Internet & American Life Project. Seventeen percent don’t use any apps. About 42% of all U.S. adults have phones with apps, Pew estimates.

“The novelty wears off,” says Pew researcher Kristen Purcell. But the ones with staying power really do stick. Android phone users spend about 90 minutes a day on their phone, about two-thirds of that on apps, says Monica Bannan of media research firm Nielsen. “We see a very familiar behavior with (iPhone users).”

LivingSocial CEO: Lumping Us With Groupon Is Like Lumping eBay With Amazon

joelcheesman — Mon, 30 Jan 2012 10:02:05 -0700

LivingSocial CEO: Lumping Us With Groupon Is Like Lumping eBay With Amazon:

And just as it would have been foolish to define Amazon as nothing more than an online bookseller in the mid-1990s, thinking of LivingSocial or Groupon as only daily deal sites is too limiting. “Where do you go to search?” asks O’Shaughnessy. “The answer for most people is Google.” Where do you share things with your friends online? The answer is Facebook or Twitter. “Where do I go to interact with local merchants in my city?” he continues. There is no default answer yet.

Promoting SMS through banner ads.

joelcheesman — Wed, 25 Jan 2012 14:23:13 -0700

Promoting SMS through banner ads.

Twitter Cautionary Tale for Restaurants - McDonald's #McDStories

joelcheesman — Tue, 24 Jan 2012 09:37:20 -0700

Twitter Cautionary Tale for Restaurants - McDonald's #McDStories :

Initially, tweets came in warm and fuzzy, like this one fromMcDonald’s itself: “When u make something w/ pride, people can taste it,” – McD potato supplier #McDStories.”

But then more Twitter users got wind of the campaign and began offering their own, usually backhanded interpretations.

To wit: “I only eatMcDonald’swhen I am ill because it makes me feel sick anyway. #McDStories,” tweeted Parker Stafford through the knightps handle.

Big welcome to Mike Stanley of @smoothieking in Scottsdale. For...

joelcheesman — Mon, 23 Jan 2012 11:29:53 -0700

Big welcome to Mike Stanley of @smoothieking in Scottsdale. For delicious deals on smoothies in ‘Nordale’ text SMOOTHIE to HUNGRY (486479) … Msg&data rates may apply.

Big welcome to @atsbesttacos for joining the family. Fan of...

joelcheesman — Wed, 18 Jan 2012 11:56:44 -0700

Big welcome to @atsbesttacos for joining the family. Fan of great tacos in Phoenix? Text ATS to HUNGRY (486474) now! (msg&data rates may apply).

QR Codes Remain a Fringe Technology for Restaurants

joelcheesman — Tue, 17 Jan 2012 13:40:46 -0700

QR Codes Remain a Fringe Technology for Restaurants:

These results may give marketers pause. As 2-D barcodes become ubiquitous, people are learning what they are: something to scan with a special app on a smartphone. But as awareness develops, the novelty factor may be in danger of wearing off. Marketers will have to prove there is valuable information in store for QR code scanners—perhaps a coupon or exclusive content—or those who scan a few times out of curiosity may not develop a scanning habit.

Mobile Advertising Via Social Media to ‘Explode’ This Year

joelcheesman — Tue, 17 Jan 2012 10:25:05 -0700

Mobile Advertising Via Social Media to ‘Explode’ This Year:

The only thing ballooning faster than mobile advertising budgets is the typical mobile advertiser’s interest in social media. As a result, brands are poised to continue investing in Facebook advertising and focusing on fan acquisition.

Could This Forgotten Concept Phone Have Saved BlackBerry?

joelcheesman — Wed, 11 Jan 2012 12:40:52 -0700

Could This Forgotten Concept Phone Have Saved BlackBerry?:

'Groupon And Living Social Are Doomed'

joelcheesman — Wed, 04 Jan 2012 14:46:49 -0700

'Groupon And Living Social Are Doomed':

One of the main reasons for the bad experience is the realization by some merchants that the people who use Groupon and Living Social coupons often don’t become regular customers.

They’re just penny-pinchers who go from deal to deal. The merchants’ regular customers, meanwhile, get a 50% sale on stuff they would have bought anyway at full price.

Text messaging continues growth, mega-popularity. Mobile...

joelcheesman — Tue, 03 Jan 2012 10:05:05 -0700

Text messaging continues growth, mega-popularity.

Mobile Content Usage - In November, 72.6 percent of U.S. mobile subscribers used text messaging on their mobile device, up 2.1 percentage points. Downloaded applications were used by 44.9 percent of subscribers (up 3.3 percentage points), while browsers were used by 44.4 percent (up 2.3 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 33.0 percent of mobile subscribers. Game-playing was done by 29.7 percent of the mobile audience (up 1.2 percentage points), while 21.7 percent listened to music on their phones (up 1.0 percentage points).