MocaMedia

Malware?

Angela — Wed, 21 Mar 2012 17:45:25 +0000

Our site MAY have been infected malware. We’re working to ascertain if that’s true. We apologize to visitors if that’s the case: argh! Tweet

Tugging into Theatrical Future: CRAZY WISDOM Dallas Premiere

Angela — Sat, 17 Mar 2012 13:00:19 +0000

Still a few tickets left for the Dallas premiere of Crazy Wisdom–8 to be exact. But with the screening still a few weeks away, we think it’s safe to say that the first crowd-funded screening in Dallas is a success. We, MocaMedia, provided the catalyst. I’ve been jones-ing to see Crazy Wisdom (CW) for several [...]

Community Engagement with a Vengeance

Gwen — Fri, 09 Mar 2012 19:11:33 +0000

I have yet to see KONY 2012. So I cannot yet comment on the veracity or quality of the film itself. However, I can certainly say, especially after reading today’s article in the New York Times “Online, a Distant Conflict Soars to No. 1“, that Jason Russell and his team’s viral campaign take social media [...]

Reaching Your Film’s Audience in Philly: MocaMedia at PIFVA Mar. 17

Angela — Tue, 28 Feb 2012 14:30:26 +0000

Based in Philadelphia? We’ve just been invited to present Community Engagement 101 at the Philadelphia Independent Film & Video Association (PIFVA). This is a hands-on workshop focused on community engagement strategies, for up to 15 filmmakers. Prerequisites: Limited to 15 filmmakers with current projects, chosen by application process to make sure they’re ready to benefit [...]

MocaMedia Community Engagement Workshop in NYC!

Gwen — Sun, 26 Feb 2012 12:12:17 +0000

Don’t miss our first NYC workshop March 22! We’re calling it Community Engagement 101. CE101 is a hands-on workshop, so come with a film in development or some stage of production. In four hours, we’ll provide you with the tools for creating a working outreach plan. You’ll leave with the draft of your outreach outline, the [...]

Sexiest Theatrical Model in a Long Time: Tugg

Angela — Sat, 25 Feb 2012 20:44:34 +0000

What looks like a great new model for limited theatrical distribution: Tugg, in Beta right now. The idea: you suggest a venue, date, and time to screen one of the films they represent. And if enough people buy tickets, the screening happens. So no risk to the theater, no risk to you (gotta mouse around [...]

Community Engagement 101 or NYC, here we come!

Angela — Fri, 17 Feb 2012 14:30:53 +0000

We’ve realized that there are plenty of filmmakers who’d like to be hands-on with their outreach. (They like the ‘Y’ in ‘DIY’.) Maybe you’re one of those–you’d like to keep everything in house. Or your budget is tight. Or you’d simply like to understand the basics of community engagement so that when you hire somebody [...]

Social Media Metrics AKA How the Heck Do You Know What You’re Doing’s Effective?

Angela — Wed, 08 Feb 2012 19:42:28 +0000

Well, it’s partly commonsense, right? E.g., are your follower/fans growing? Do they engage with your posts? Do they contribute posts of their own? Is the number of your community screenings increasing? But maybe you’d like a formal framework for assessing your outreach campaign, what they call “metrics.” Certainly your funders will be gratified by your [...]

Lessons learned on the mat

Gwen — Fri, 27 Jan 2012 07:24:45 +0000

Breathing is indeed a transformative experience. Simple and standard as that. At the behest of my friend and yogi mentor, Beth, I awaken early every morning and, at the very least, accomplish fifteen minutes of khabalabhati breathing before taking on the rest of my morning activities. Every day is different. In subtle ways. Because of [...]

Defining outreach

Gwen — Wed, 04 Jan 2012 13:40:51 +0000

I couldn’t resist copying and pasting this quote from a page that I just came across titled “Outreach: How’s it done?” on the Native American Public Telecommunications site. Here’s the quote: Outreach puts you and your production in touch with the community. It reaches new audiences, adds to your promotion and marketing beyond the TV [...]