MocaMedia

Community Engagement 101 or NYC, here we come!

Angela — Fri, 17 Feb 2012 14:30:53 +0000

We’ve realized that there are plenty of filmmakers who’d like to be hands-on with their outreach. (They like the ‘Y’ in ‘DIY’.) Maybe you’re one of those–you’d like to keep everything in house. Or your budget is tight. Or you’d simply like to understand the basics of community engagement so that when you hire somebody [...]

Social Media Metrics AKA How the Heck Do You Know What You’re Doing’s Effective?

Angela — Wed, 08 Feb 2012 19:42:28 +0000

Well, it’s partly commonsense, right? E.g., are your follower/fans growing? Do they engage with your posts? Do they contribute posts of their own? Is the number of your community screenings increasing? But maybe you’d like a formal framework for assessing your outreach campaign, what they call “metrics.” Certainly your funders will be gratified by your [...]

Lessons learned on the mat

Gwen — Fri, 27 Jan 2012 07:24:45 +0000

Breathing is indeed a transformative experience. Simple and standard as that. At the behest of my friend and yogi mentor, Beth, I awaken early every morning and, at the very least, accomplish fifteen minutes of khabalabhati breathing before taking on the rest of my morning activities. Every day is different. In subtle ways. Because of [...]

Defining outreach

Gwen — Wed, 04 Jan 2012 13:40:51 +0000

I couldn’t resist copying and pasting this quote from a page that I just came across titled “Outreach: How’s it done?” on the Native American Public Telecommunications site. Here’s the quote: Outreach puts you and your production in touch with the community. It reaches new audiences, adds to your promotion and marketing beyond the TV [...]

Doc U Drama at the Universidad Complutense de Madrid

Gwen — Tue, 22 Nov 2011 15:54:07 +0000

I’ve just come back to my desk from a Master Class given at the Press & Media Department (Facultad de Ciencias de la Información) at the Complutense University of Madrid. The class was organized under the auspices of the American Documentary Showcase and the US Embassy in Madrid within the context of the Semana de [...]

How to Create a Kicka&% Kickstarter Campaign

Gwen — Sun, 13 Nov 2011 19:34:01 +0000

Our colleague, friend and client, Ben Kalina, just successfully achieved his $15K goal (and then some), on Kickstarter for his film Shored Up. How did he do it? Angela and I worked with him on the campaign, supporting his social media efforts, and what we gleaned from the whole monster wave ride was that the [...]

How to define a Kickstarter campaign

Gwen — Wed, 19 Oct 2011 17:51:30 +0000

We’ve been helping Ben Kalina prepare and launch his campaign to raise finishing and outreach funds for his latest film, Shored Up. He’s also making his own terrific efforts to get the word out about the film. One example of this is an email newsletter sent out through the A Sea Change team to all [...]

Alternative distribution models for independent filmmakers

Gwen — Thu, 06 Oct 2011 09:42:54 +0000

The title of this post relates to our work, yes indeed, but it’s also taken from a panel discussion that I’m following enthusiastically on D-Word. Doug Block is moderating, and the “speakers” in the written posts, responding to D-Worders’ questions, are Sheri Chandler and Jon Reiss, two seasoned pros in the field of doc marketing [...]

Social media morning at the US Embassy in Madrid

Gwen — Tue, 04 Oct 2011 13:50:19 +0000

I’ve just returned from a lovely morning at the US Ambassador’s home in downtown Madrid. I had the honor to be part of a speaking panel that included Susan Lewis Solomont, the Ambassador’s wife and senior fellow of The Philanthropic Initiative, among other of her worthy and wonderful merits; Elizabeth Martin-Shukrun, Assistant Cultural Affairs Officer [...]

They’re the Topps!

Gwen — Sat, 21 May 2011 20:27:32 +0000

I’ve been in New York since May 12th. Happily, my trip coincided with the opening of the film Untouchable Girls at the Cinema Village on Friday the 13th. I quickly purchased tickets for my mother, a friend of hers and myself, anticipating a full theater. I was right and very glad to see a good [...]