MOCCU NEWS http://www.moccu.com/ Don't miss a thing! Infos on current projects and other exciting news around the Interactive Creative Agency. en MOCCU NEWS http://www.moccu.com/fileadmin/tt_news_article.gif http://www.moccu.com/ Don't miss a thing! Infos on current projects and other exciting news around the Interactive Creative Agency. TYPO3 - get.content.right http://blogs.law.harvard.edu/tech/rss Tue, 13 Oct 2009 17:25:00 +0200 L'Oréal is electrifying with a new viral campaign http://www.moccu.com/nc/en/news/this-just-in/loreal-elektrisiert-mit-neuer-viralkampagne/ Flirting with style - on the new website www.flirte-mit-style.de three sexy dancers are showing the user how it works. They seduce him with looks, gestures and music to experience the Studio Line styling products of L'ORÉAL PARIS virtually.The only thing you have to do is to upload your picture and you are in the thick of the action. Additionally you will find essential tips for dating... Flirting with style - on the new website www.flirte-mit-style.de three sexy dancers are showing the user how it works. They seduce him with looks, gestures and music to experience the Studio Line styling products of L'ORÉAL  PARIS virtually.

The only thing you have to do is to upload your picture and you are in the thick of the action. Additionally you will find essential tips for dating including the right pick-up lines. Talented Casanovas can send in their best pick-up lines and win a weekend for four on Sylt, overnight stay at a hotel and a Porsche Cayenne included. The website will be launched on the 8th of October.

Tim Berger, head of marketing of L'Oréal Paris:

"The idea to try out a hairstyling product in an interactive setting creating a video by yourself and to forward it excited us immediately.
That's why we will use only digital communication to run this campaign."

This campaign was realized in collaboration with the interactive creative agency MOCCU, based in Berlin. The seeding of the spot will be accomplished by DSG Dialog Solutions, Hamburg. Additional social media integration, email-marketing and online display advertising will accompany the campaign of Studio Line.

]]> Mon, 12 Oct 2009 14:28:00 +0200 Garnier website celebrates increase in online traffic http://www.moccu.com/nc/en/news/this-just-in/garnier-website-celebrates-increase-in-online-traffic/ Garnier.de experienced a huge boost in online traffic in the last year! Since the beginning of the year Moccu is overseeing the website and its supporting media campaigns as German online lead agency.The website was extended with a central element, the new Garnier Hair Studio. Sina Velke, professional hairstylist for Garnier, reveals tips around hair care, styling and coloration. The latest... Garnier.de experienced a huge boost in online traffic in the last year! Since the beginning of the year Moccu is overseeing the website and its supporting media campaigns as German online lead agency.

The website was extended with a central element, the new Garnier Hair Studio. Sina Velke, professional hairstylist for Garnier, reveals tips around hair care, styling and coloration. The latest videos and many features provide an entertaining and informative user experience. Moccu is also in charge of the content creation process.

Supporting media campaigns, microsites (for example Hautklar.de) and varying specials for new products like Fructis Oil Repair and HerbaShine were produced with high click rates.

]]> Fri, 31 Jul 2009 18:26:00 +0200 Makeover for Susanne Kaufmann Cosmetics http://www.moccu.com/en/portfolio/websites/susanne-kaufmann-website/ Sat, 20 Jun 2009 17:41:00 +0200 Moccu launches Garnier's Hair Studio http://www.moccu.com/nc/en/news/this-just-in/moccu-launches-garniers-hair-studio/ Superstar! A dream can become true: Starting immediately professional hairstylist Sina Velke reveals tips and tricks of the superstars at www.garnier.de/haarstudio. What do current trends and looks focus on? What's new in hairstyling? What must I consider in terms of hair care and coloration? The user will be able to benefit exclusively from Garnier's 29-year-old expert and her international... Superstar! A dream can become true: Starting immediately professional hairstylist Sina Velke reveals tips and tricks of the superstars at www.garnier.de/haarstudio. What do current trends and looks focus on? What's new in hairstyling? What must I consider in terms of hair care and coloration? The user will be able to benefit exclusively from Garnier's 29-year-old expert and her international experience when she informs of the variety of products.

Garnier's Hair Studio was launched at the same time when the current ‘Deutschland sucht den Superstar’ TV-series was broadcast. Here Sina Velke expertly styles the stars of tomorrow.

José Fornés Pérez, Marketing Director Garnier: “We are very happy with the internet appearance. It perfectly matches our master campaign and it will allow for a 360-degree communication range with the internet as a central CRM media.”

READ THE FULL PRESS RELEASE AS PDF

]]> Wed, 25 Mar 2009 15:05:00 +0100 Moccu is the German online lead agency for Garnier http://www.moccu.com/nc/en/news/this-just-in/moccu-is-the-german-online-lead-agency-for-garnier/ Nutrisse Blond, Hautklar, Fructis, bodytonic – for five years the Berlin-based interactive agency Moccu has developed successful online campaigns for the brand Garnier. Since the beginning of the year it is a fact: The productive collaboration is furthered. Verena Holzapfel, Manager New Media – Garnier / Maybelline Jade: "In 2009 big cross-media marketing campaigns are coming up. In the course... Nutrisse Blond, Hautklar, Fructis, bodytonic – for five years the Berlin-based interactive agency Moccu has developed successful online campaigns for the brand Garnier. Since the beginning of the year it is a fact: The productive collaboration is furthered.

Verena Holzapfel, Manager New Media – Garnier / Maybelline Jade: "In 2009 big cross-media marketing campaigns are coming up. In the course of this the online medium is taking on an increasingly important role. Moccu remains at our side as a professional partner for online marketing."

Moccu project manager Marc Brünjes is responsible for the client Garnier. The signed contract includes consulting, maintenance and production of all Garnier online products. This means: a step-by-step extension of the website, the constant supervision of media campaigns and newsletters as well as the development of microsites for changing special promotions.

READ THE FULL PRESS RELEASE AS PDF

]]> Wed, 18 Feb 2009 10:24:00 +0100 "Volkswagen startklar" is online http://www.moccu.com/nc/en/news/this-just-in/volkswagen-startklar-is-online/ The relaunch of the online platform for young adults "Volkswagen startklar" is online. In collaboration with the Volkswagen MultimediaCentrum Moccu has developed the new website concept and design. It is one of the most important things when growing up: finally being allowed to drive a car. Volkswagen wants to help get young drivers prepared for this step. With the new online platform teenagers... The relaunch of the online platform for young adults "Volkswagen startklar" is online. In collaboration with the Volkswagen MultimediaCentrum Moccu has developed the new website concept and design.

It is one of the most important things when growing up: finally being allowed to drive a car. Volkswagen wants to help get young drivers prepared for this step. With the new online platform teenagers and young adults get to know the world of driving in a target group-oriented way: How do I find an affordable car? Which financing option is the right one? And what about those first aid lessons?

Clearly, the Volkswagen car models are presented in an impressive and modern way since the carmaker wants to introduce the young target group to the brand. With a fully Flash-based website, animations and videos the web platform provides information on topics like new cars, motor sports, environment, apprenticeships and driver’s licence.

READ THE FULL PRESS RELEASE AS PDF

]]> Tue, 09 Dec 2008 17:56:00 +0100 Stunning online campaign for Garnier http://www.moccu.com/nc/en/news/this-just-in/stunning-online-campaign-for-garnier/ The online campaign for the new product line Nutrisse Blond was an outstanding success. It was developed by Berlin-based multimedia agency Moccu. 60 percent increase in traffic on the Garnier website: These numbers illustrate just how many users were interested in the perfect Garnier blonde look in the last weeks. Garnier Nutrisse Blond is the new haircolor creme for which Moccu developed and... The online campaign for the new product line Nutrisse Blond was an outstanding success. It was developed by Berlin-based multimedia agency Moccu.

60 percent increase in traffic on the Garnier website: These numbers illustrate just how many users were interested in the perfect Garnier blonde look in the last weeks. Garnier Nutrisse Blond is the new haircolor creme for which Moccu developed and produced an online campaign with TV-presenter Susann Atwell.

Testing the new Garnier product line was simple, but impressive: Users could upload their photo
online – the picture immediately appeared in the product packaging and in a personal internet spot. You could also send the spot to your friends. The site was presented by Susann Atwell who was previously filmed in a bluebox and integrated into the storyline of the website.

Apart from the microsite Moccu developed several advertorials, banner ads and a newsletter for Garnier to launch the new product line Nutrisse Blond.

READ THE FULL PRESS RELEASE AS PDF

]]> Tue, 04 Nov 2008 11:07:00 +0100 Attention NICK Fans! http://www.moccu.com/nc/en/news/this-just-in/attention-nick-fans/ The MTV channel NICK has another website: "Club NICK". It was developed by the Berlin-based interactive agency Moccu in collaboration with the Dynamic Dudes. SpongeBob, Jimmy Neutron & Avatar – the world of the eight- to eleven-year-olds has a new online platform: Club NICK by MTV Networks was launched at the beginning of September. Stephanie Kaiser, Product Manager MTV Networks: "The... The MTV channel NICK has another website: "Club NICK". It was developed by the Berlin-based interactive agency Moccu in collaboration with the Dynamic Dudes.

SpongeBob, Jimmy Neutron & Avatar – the world of the eight- to eleven-year-olds has a new online platform: Club NICK by MTV Networks was launched at the beginning of September.

Stephanie Kaiser, Product Manager MTV Networks: "The development of Club NICK was multilayered and we were looking for a service provider who would cover the areas of corporate design, digital brand positioning, entertainment, didactics and online worlds – the agency Moccu supported us professionally in every aspect."

At the beginning of the year the Moccu team stood up to five other agencies and first developed the CI and logo for Club NICK. For the website, the creative team used the popular characters from the channel's TV shows and created separate, thematic worlds for Spongebob & Co.

READ THE FULL PRESS RELEASE AS PDF

]]> Tue, 21 Oct 2008 15:16:00 +0200 MOCCUZINE #1 ready for download! http://www.moccu.com/nc/en/news/this-just-in/moccuzine-1-zum-download-bereit/ Moccu is now publishing a semi-annual PDF magazine called MOCCUZINE. The magazine informs about our projects and provides an insight into the Moccu cosmos. It is our playground and an expression of our passion for the digital medium that we like to share with the rest of the world. The first issue can be downloaded with the link to your right. To receive the next issue by e-mail, simply subscribe... Moccu is now publishing a semi-annual PDF magazine called MOCCUZINE. The magazine informs about our projects and provides an insight into the Moccu cosmos. It is our playground and an expression of our passion for the digital medium that we like to share with the rest of the world. The first issue can be downloaded with the link to your right. To receive the next issue by e-mail, simply subscribe to our newsletter. Feedback concerning the magazine content is very welcome and can be sent to info@moccu.com.

The first issue explains how you can use swarm intelligence for multimedia applications and why we have left our mascot Mick behind.

]]> Tue, 16 Sep 2008 14:55:00 +0200 Moccu loves Dior http://www.moccu.com/nc/en/news/this-just-in/moccu-loves-dior/ Moccu wins Dior as a new client and develops several online marketing projects. "I love Dior", a premium club for perfumery employees, is currently being produced to support distribution. The Sales Cup inspires perfumery employees to take part in an online sales competition. Participants can win exclusive prices and receive information on the newest Dior products in the online training. For the... Moccu wins Dior as a new client and develops several online marketing projects. "I love Dior", a premium club for perfumery employees, is currently being produced to support distribution. The Sales Cup inspires perfumery employees to take part in an online sales competition. Participants can win exclusive prices and receive information on the newest Dior products in the online training.

For the launch of the Dior Homme Sport fragrance for men, Moccu produced an online campaign with banners, an advertorial and a sweepstake that puts Jude Law in the spotlight. Last but not least, Moccu developed a Dior online sweepstake around the High Definition Mascara Diorshow Iconic for the website of lifestyle magazine InStyle.

]]> Tue, 19 Aug 2008 18:37:00 +0200