MOCCU NEWS http://www.moccu.com/sc/ Don't miss a thing! Infos on current projects and other exciting news around the Interactive Creative Agency. en MOCCU NEWS http://www.moccu.com/fileadmin/tt_news_article.gif http://www.moccu.com/sc/ Don't miss a thing! Infos on current projects and other exciting news around the Interactive Creative Agency. TYPO3 - get.content.right http://blogs.law.harvard.edu/tech/rss Wed, 25 Mar 2009 15:08:00 +0100 Moccu launches Garnier's Hair Studio http://www.moccu.com/sc/nc/en/news/this-just-in/moccu-launches-garniers-hair-studio/ Superstar! A dream can become true: Starting immediately professional hairstylist Sina Velke reveals tips and tricks of the superstars at www.garnier.de/haarstudio. What do current trends and looks focus on? What's new in hairstyling? What must I consider in terms of hair care and coloration? The user will be able to benefit exclusively from Garnier's 29-year-old expert and her international... Superstar! A dream can become true: Starting immediately professional hairstylist Sina Velke reveals tips and tricks of the superstars at www.garnier.de/haarstudio. What do current trends and looks focus on? What's new in hairstyling? What must I consider in terms of hair care and coloration? The user will be able to benefit exclusively from Garnier's 29-year-old expert and her international experience when she informs of the variety of products.

Garnier's Hair Studio was launched at the same time when the current ‘Deutschland sucht den Superstar’ TV-series was broadcast. Here Sina Velke expertly styles the stars of tomorrow.

José Fornés Pérez, Marketing Director Garnier: “We are very happy with the internet appearance. It perfectly matches our master campaign and it will allow for a 360-degree communication range with the internet as a central CRM media.”

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]]> Wed, 25 Mar 2009 15:05:00 +0100 Moccu is the German online lead agency for Garnier http://www.moccu.com/sc/nc/en/news/this-just-in/moccu-is-the-german-online-lead-agency-for-garnier/ Nutrisse Blond, Hautklar, Fructis, bodytonic – for five years the Berlin-based interactive agency Moccu has developed successful online campaigns for the brand Garnier. Since the beginning of the year it is a fact: The productive collaboration is furthered. Verena Holzapfel, Manager New Media – Garnier / Maybelline Jade: "In 2009 big cross-media marketing campaigns are coming up. In the course... Nutrisse Blond, Hautklar, Fructis, bodytonic – for five years the Berlin-based interactive agency Moccu has developed successful online campaigns for the brand Garnier. Since the beginning of the year it is a fact: The productive collaboration is furthered.

Verena Holzapfel, Manager New Media – Garnier / Maybelline Jade: "In 2009 big cross-media marketing campaigns are coming up. In the course of this the online medium is taking on an increasingly important role. Moccu remains at our side as a professional partner for online marketing."

Moccu project manager Marc Brünjes is responsible for the client Garnier. The signed contract includes consulting, maintenance and production of all Garnier online products. This means: a step-by-step extension of the website, the constant supervision of media campaigns and newsletters as well as the development of microsites for changing special promotions.

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]]> Wed, 18 Feb 2009 10:24:00 +0100 "Volkswagen startklar" is online http://www.moccu.com/sc/nc/en/news/this-just-in/volkswagen-startklar-is-online/ The relaunch of the online platform for young adults "Volkswagen startklar" is online. In collaboration with the Volkswagen MultimediaCentrum Moccu has developed the new website concept and design. It is one of the most important things when growing up: finally being allowed to drive a car. Volkswagen wants to help get young drivers prepared for this step. With the new online platform teenagers... The relaunch of the online platform for young adults "Volkswagen startklar" is online. In collaboration with the Volkswagen MultimediaCentrum Moccu has developed the new website concept and design.

It is one of the most important things when growing up: finally being allowed to drive a car. Volkswagen wants to help get young drivers prepared for this step. With the new online platform teenagers and young adults get to know the world of driving in a target group-oriented way: How do I find an affordable car? Which financing option is the right one? And what about those first aid lessons?

Clearly, the Volkswagen car models are presented in an impressive and modern way since the carmaker wants to introduce the young target group to the brand. With a fully Flash-based website, animations and videos the web platform provides information on topics like new cars, motor sports, environment, apprenticeships and driver’s licence.

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]]> Tue, 09 Dec 2008 17:56:00 +0100 Stunning online campaign for Garnier http://www.moccu.com/sc/nc/en/news/this-just-in/stunning-online-campaign-for-garnier/ The online campaign for the new product line Nutrisse Blond was an outstanding success. It was developed by Berlin-based multimedia agency Moccu. 60 percent increase in traffic on the Garnier website: These numbers illustrate just how many users were interested in the perfect Garnier blonde look in the last weeks. Garnier Nutrisse Blond is the new haircolor creme for which Moccu developed and... The online campaign for the new product line Nutrisse Blond was an outstanding success. It was developed by Berlin-based multimedia agency Moccu.

60 percent increase in traffic on the Garnier website: These numbers illustrate just how many users were interested in the perfect Garnier blonde look in the last weeks. Garnier Nutrisse Blond is the new haircolor creme for which Moccu developed and produced an online campaign with TV-presenter Susann Atwell.

Testing the new Garnier product line was simple, but impressive: Users could upload their photo
online – the picture immediately appeared in the product packaging and in a personal internet spot. You could also send the spot to your friends. The site was presented by Susann Atwell who was previously filmed in a bluebox and integrated into the storyline of the website.

Apart from the microsite Moccu developed several advertorials, banner ads and a newsletter for Garnier to launch the new product line Nutrisse Blond.

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]]> Tue, 04 Nov 2008 11:07:00 +0100 Attention NICK Fans! http://www.moccu.com/sc/nc/en/news/this-just-in/attention-nick-fans/ The MTV channel NICK has another website: "Club NICK". It was developed by the Berlin-based interactive agency Moccu in collaboration with the Dynamic Dudes. SpongeBob, Jimmy Neutron & Avatar – the world of the eight- to eleven-year-olds has a new online platform: Club NICK by MTV Networks was launched at the beginning of September. Stephanie Kaiser, Product Manager MTV Networks: "The... The MTV channel NICK has another website: "Club NICK". It was developed by the Berlin-based interactive agency Moccu in collaboration with the Dynamic Dudes.

SpongeBob, Jimmy Neutron & Avatar – the world of the eight- to eleven-year-olds has a new online platform: Club NICK by MTV Networks was launched at the beginning of September.

Stephanie Kaiser, Product Manager MTV Networks: "The development of Club NICK was multilayered and we were looking for a service provider who would cover the areas of corporate design, digital brand positioning, entertainment, didactics and online worlds – the agency Moccu supported us professionally in every aspect."

At the beginning of the year the Moccu team stood up to five other agencies and first developed the CI and logo for Club NICK. For the website, the creative team used the popular characters from the channel's TV shows and created separate, thematic worlds for Spongebob & Co.

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]]> Tue, 21 Oct 2008 15:16:00 +0200 MOCCUZINE #1 ready for download! http://www.moccu.com/sc/nc/en/news/this-just-in/moccuzine-1-zum-download-bereit/ Moccu is now publishing a semi-annual PDF magazine called MOCCUZINE. The magazine informs about our projects and provides an insight into the Moccu cosmos. It is our playground and an expression of our passion for the digital medium that we like to share with the rest of the world. The first issue can be downloaded with the link to your right. To receive the next issue by e-mail, simply subscribe... Moccu is now publishing a semi-annual PDF magazine called MOCCUZINE. The magazine informs about our projects and provides an insight into the Moccu cosmos. It is our playground and an expression of our passion for the digital medium that we like to share with the rest of the world. The first issue can be downloaded with the link to your right. To receive the next issue by e-mail, simply subscribe to our newsletter. Feedback concerning the magazine content is very welcome and can be sent to info@moccu.com.

The first issue explains how you can use swarm intelligence for multimedia applications and why we have left our mascot Mick behind.

]]> Tue, 16 Sep 2008 14:55:00 +0200 Moccu loves Dior http://www.moccu.com/sc/nc/en/news/this-just-in/moccu-loves-dior/ Moccu wins Dior as a new client and develops several online marketing projects. "I love Dior", a premium club for perfumery employees, is currently being produced to support distribution. The Sales Cup inspires perfumery employees to take part in an online sales competition. Participants can win exclusive prices and receive information on the newest Dior products in the online training. For the... Moccu wins Dior as a new client and develops several online marketing projects. "I love Dior", a premium club for perfumery employees, is currently being produced to support distribution. The Sales Cup inspires perfumery employees to take part in an online sales competition. Participants can win exclusive prices and receive information on the newest Dior products in the online training.

For the launch of the Dior Homme Sport fragrance for men, Moccu produced an online campaign with banners, an advertorial and a sweepstake that puts Jude Law in the spotlight. Last but not least, Moccu developed a Dior online sweepstake around the High Definition Mascara Diorshow Iconic for the website of lifestyle magazine InStyle.

]]> Tue, 19 Aug 2008 18:37:00 +0200 Moccu talks about the weather: "Tulse Luper"-Talk at Less Rain http://www.moccu.com/sc/nc/en/news/this-just-in/moccu-talks-about-the-weather-tulse-luper-talk-at-less-rain/ On August 5th Christian Male and Björn Zaske will talk about the Moccu-project "The Tulse Luper Journey" as part of "Talk about the weather". Starting at 8pm the event takes place in Less Rain’s Basement Bar (Linienstraße 154 A). Other guests for the evening are David Fischer, Oliver Gibbins & Maki Shimizu, Ariel Aguilera und Alexandra Kardinar & Volker Schlecht. You will find more info on the... On August 5th Christian Male and Björn Zaske will talk about the Moccu-project "The Tulse Luper Journey" as part of "Talk about the weather". Starting at 8pm the event takes place in Less Rain’s Basement Bar (Linienstraße 154 A). Other guests for the evening are David Fischer, Oliver Gibbins & Maki Shimizu, Ariel Aguilera und Alexandra Kardinar & Volker Schlecht. You will find more info on the open stage event "Talk about the weather" on Less Rain's blog. If you are interested in dropping by,
e-mail us (info@moccu.com).

"The Tulse Luper Journey" is a European multimedia project by director Peter Greenaway consisting of three movies, theater elements and an online production. The story evolves around the life of the fictional character Tulse Luper which is told through 92 suitcases.

As German co-producer Moccu developed 25 online games and 25 animations in collaboration with several universities. The project has been honored with international awards, such as the animago Award.

]]> Fri, 18 Jul 2008 16:07:00 +0200 Nature conservation goes online http://www.moccu.com/sc/nc/en/news/this-just-in/nature-conservation-goes-online/ A likeable brown bear guides users through the deep funding jungle: Which financing options are available for nature conservation projects within Natura 2000, the European network of nature reserves? How are the funds put into practice in each EU-member state? What do applicants have to pay attention to? The interactive application “Financing Natura 2000” presents information in a clear,... A likeable brown bear guides users through the deep funding jungle: Which financing options are available for nature conservation projects within Natura 2000, the European network of nature reserves? How are the funds put into practice in each EU-member state? What do applicants have to pay attention to?

The interactive application “Financing Natura 2000” presents information in a clear, detailed, unusually simple and entertaining way. Following a set of specific questions on a project idea, the user receives a personalized document that can easily be downloaded with a list of all available funds. At the same time new approaches to the funding process are introduced.

Peter Torkler, WWF-Project Manager: “In the last year we have developed the concept for a visionary funding tool together with Moccu. We presented the IT-Tool in 27 EU-countries – with downright positive feedback. In order to start the project EU-wide, we are currently working on the regional implementation.”

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]]> Tue, 24 Jun 2008 12:18:00 +0200 Moccu makes Garnier banner ads shine http://www.moccu.com/sc/nc/en/news/this-just-in/moccu-makes-garnier-banner-ads-shine/ At first you will not even see the new Garnier shampoo "Fructis Blond Care Highlights": The supporting online campaign for the launch of the new product line plays with the curiosity of the user. "Feel the shine" animates in and the user moves his mouse over gorgeous blonde hair. A glitter and shine moves over the silky hair in a smooth animation. Only now the product appears and the user is... At first you will not even see the new Garnier shampoo "Fructis Blond Care Highlights": The supporting online campaign for the launch of the new product line plays with the curiosity of the user. "Feel the shine" animates in and the user moves his mouse over gorgeous blonde hair. A glitter and shine moves over the silky hair in a smooth animation. Only now the product appears and the user is asked to "Click and win" – in the competition.

The Garnier product line for blonde hair is not the first successful banner campaign in the five year cooperation between Moccu and Garnier. Innovation Ultra Lift Pro X, Ambre Solaire, Beautylive, Garnier Hautklar, Garnier Nahrologie – those are just a few names of campaigns with click rates up to 16% which  stood out thanks to Moccu.

Moccu produced the current banner in six different formats introducing the new Garnier hair care product on large target group-oriented websites like Gala.de, Spiegel.de and Glamour.de.

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