If you’ve been following along with our exclusive client education series then you’ve already digested a wealth of knowledge on social media best practices, content marketing, and SEO. In this article, we’re going to discuss some final essential pieces that you’ll want to fully grasp in order to prevent mistakes and heartaches as a new or established business owner.

Most people probably understand what graphic design means, at least in a general sense. And I’m guessing most would associate logo design with that term. But how many have heard of illustrative design? And among those, how many understand it? Think of this as a brief introduction.

Ah, SEO. For most business owners, it’s a foreign language. However, fully embracing SEO is vital to the success of your business. It truly isn’t as scary as you might think, either. In this article, we’re going to break down some basics for you, which should give you the confidence you need to begin implementing it into your marketing strategy.

I wrote the original version of this post back in May 2015. I’m not usually one to rant, but on this particular topic I just couldn’t hold back, so I decided to let ’er rip…

With this quick read, you can expect to learn some insider guidance on content, which is a crucial piece when it comes to both acquiring new clients and keeping your current clients on deck... 

Anyone who follows me knows I’ve long been a supporter of the gig economy, and an active cheerleader for vibrant, sustainable freelance communities...

On February 24th, the world watched in horror as Russian troops invaded Ukraine. Never in my adult life can I recall seeing such an immediate and unanimous global expression of outrage...

What started out as an internal show-and-tell evolved into a nineteen-minute video tutorial exploring the thinking, decision making and graphical execution for a recent holiday ad...

Consider this your crash course in marketing! In this client education series, we’ll discuss tried-and-true marketing basics that are relevant to the business climate of today. We’ll begin with social media marketing – the modern-day fuel to your marketing fire.

For the purpose of this article, we’re going to assume that you’re either officially “open for business” or will be very soon. Whether you’ve already hired a crew of 20 or you’re still on the hunt for employees, now is the time to consider how you will successfully market your startup.