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	<title>Graphic Design</title>
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	<description>Solve Your Challenges Using Simple, Yet Thoughtful And Strategic Design</description>
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		<title>High paying profession of the digital era: Trading</title>
		<link>https://mokokoma.co.za/high-paying-profession-of-the-digital-era/</link>
					<comments>https://mokokoma.co.za/high-paying-profession-of-the-digital-era/#respond</comments>
		
		<dc:creator><![CDATA[moko]]></dc:creator>
		<pubDate>Fri, 29 Apr 2022 18:14:34 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://mokokoma.co.za/?p=63</guid>

					<description><![CDATA[The trading profession is one of the most high paying jobs in the digital era. It allows you to work from home and provides a great opportunity to make money online. If you are looking for a high paying career, trading is definitely an option worth considering. Trading is a profession that involves trading financial [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">The trading profession is one of the most high paying jobs in the digital era. It allows you to work from home and provides a great opportunity to make money online. If you are looking for a high paying career, trading is definitely an option worth considering.</span></p>
<p><span style="font-weight: 400;">Trading is a profession that involves trading financial instruments such as stocks, bonds and ETFs. Traders buy and sell these assets in order to make money from the difference between their purchase price and selling price. The </span><a href="https://www.investopedia.com/articles/active-trading/041415/best-undergraduate-degrees-day-traders.asp"><span style="font-weight: 400;">trading profession requires high levels of education</span></a><span style="font-weight: 400;">, strong analytical skills as well as good risk management practices.</span></p>
<h2><span style="font-weight: 400;">CFDs trading: A popular choice</span></h2>
<p><span style="font-weight: 400;">CFD trading is a popular choice for both beginners and experienced traders. The education and learning available online is key to success in CFD trading. Key topics include understanding market trends, risk management, and order types. With the right tools and resources, anyone can become a successful CFD trader.</span></p>
<p><span style="font-weight: 400;">If you&#8217;re looking for an exciting and profitable way to trade the markets, CFDs may be just what you&#8217;re looking for! CFDs are a popular choice among traders of all levels of experience due to their many advantages:</span></p>
<p><span style="font-weight: 400;">They offer high liquidity &#8211; You can enter or exit a CFD position at any time during the trading day without affecting the price.</span></p>
<p><span style="font-weight: 400;">CFDs are a leveraged product &#8211; This means that you can trade CFDs with a much smaller initial investment than you would need to trade the underlying asset outright. For example, if you wanted to buy 100 shares of Apple stock, it would cost you over $17,000. With CFDs, you could control the same position for just a fraction of that amount.</span></p>
<p><span style="font-weight: 400;">CFDs offer global access to markets &#8211; You can trade CFDs on hundreds of different instruments, including stocks, indices, currencies, and commodities.</span></p>
<p><span style="font-weight: 400;">If you&#8217;re interested in learning more about CFD trading, </span><a href="https://getfirststep.com/"><span style="font-weight: 400;">visit the best CFD Brokers</span></a><span style="font-weight: 400;">! They have an extensive education center where you can find tutorials on all aspects of CFD trading, from beginner to advanced strategies. CFD trading is a popular choice for both beginners and experienced traders. The education and learning available online is key to success in CFD trading. With the right tools and resources, anyone can become a successful CFD trader!</span></p>
<h2><span style="font-weight: 400;">Pros and Cons of CFD Trading</span></h2>
<p><span style="font-weight: 400;">CFDs are a form of derivative trading that allow you to trade on the price movements of an underlying asset. CFDs offer several advantages over traditional stock trading, including:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">fast payouts &#8211; with the best brokers, you can receive your payout within minutes of closing a trade</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">open markets &#8211; you can trade CFDs on any market in the world, including stocks, commodities, currencies and indices</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">leverage &#8211; CFD trading offers high leverage ratios which </span><a href="https://smallbusiness.chron.com/financial-leverage-affects-profits-78302.html"><span style="font-weight: 400;">can magnify your profits</span></a><span style="font-weight: 400;"> (and losses) significantly. It&#8217;s important to remember though that leveraged trades are high risk and should only be used by experienced traders</span></li>
</ul>
<p><span style="font-weight: 400;">However, there are also some disadvantages to using CFDs:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">leverage is a double edged sword &#8211; while it can magnify your profits, it can also amplify your losses</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">the high risk nature of CFD trading means that you can lose more money than you invested</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">markets can move against you quickly, so it&#8217;s important to always have a stop loss in place to protect yourself from large losses.</span></li>
</ul>
<p><span style="font-weight: 400;">So overall, CFDs offer several advantages over traditional stock trading, but remember to use caution when trading with leverage as it can lead to large losses. Always make sure you understand the risks involved before opening an account. For more information on CFDs and how to trade them, look for more educational materials.</span></p>
<h2><span style="font-weight: 400;">To Sum Up</span></h2>
<p><span style="font-weight: 400;">Contract For Difference is a derivative contract that derives its value from the performance of an underlying asset. CFDs allow investors to gain exposure to markets without having to purchase the underlying asset. This can be helpful for investors who want to trade in certain markets but don&#8217;t have the money to buy the underlying security. CFDs are also popular because they offer traders high leverage, which can magnify profits (and losses). However, it&#8217;s important to note that using high levels of leverage can also increase your risk profile so it&#8217;s important to use caution when trading CFDs. </span></p>
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		<title>How To Find Relocation Jobs</title>
		<link>https://mokokoma.co.za/how-to-find-relocation-jobs/</link>
		
		<dc:creator><![CDATA[moko]]></dc:creator>
		<pubDate>Wed, 27 Oct 2021 11:50:44 +0000</pubDate>
				<category><![CDATA[Posts]]></category>
		<guid isPermaLink="false">https://mokokoma.co.za/?p=46</guid>

					<description><![CDATA[A relocate is someone who moves from one place in the world with their belongings and family to another place in the world for a specific reason such as employment or education.  In order to move from one place to another, a relocation needs much more than just an airline ticket or a passport. Relying [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;">A relocate is someone who moves from one place in the world with their belongings and family to another place in the world for a specific reason such as employment or education.  In order to move from one place to another, a relocation needs much more than just an airline ticket or a passport. Relying on them requires careful planning and consideration in regard to budgeting, transportation, insurance, visas, etc.</p>
<h2 style="text-align: left;">When Should You Begin Your Job Search</h2>
<p style="text-align: justify;">Even if you just start looking for spots and applying to them, the more money you have saved up, the better. How much you need will depend on your area of expertise and how much it costs to live where you intend to move.</p>
<h2 style="text-align: left;">Once You Get a Job Offer</h2>
<p style="text-align: justify;">Once you do get an offer, try not to make any immediate decisions—it’s okay to take a little time before responding, as long as there isn’t another offer waiting in the wings (in which case, be professional and go with that one). Of course, there are always exceptions: moving is expensive no matter what; sometimes new jobs pay less than expected; etc. Considering all of those possibilities and more can help give greater perspective on how this new opportunity will fit into your life.</p>
<p style="text-align: justify;">Once you decide to accept, be sure to negotiate for what’s important: the best relocation package the company can offer. How do you know what’s worth asking for and how much (and what isn’t)? There are several points of negotiation, such as: reimbursed expenses; temporary housing; new-hire perks; partner benefits; moving allowance; etc.</p>
<h2 style="text-align: left;">IT Relocate Jobs In The Best City</h2>
<p style="text-align: justify;">It is not easy to find the best relocation jobs in the city of one&#8217;s choice. The first thing you need to do is contact the leading job search portal, specifically dedicated for IT professionals and visit their website regularly. There are so many IT companies recruiting employees there that it would be difficult to list them all.</p>
<p style="text-align: justify;">To begin with, a job enables you to handle the relocation process in a smart and efficient manner. How? For starters, you will be able to save money by doing things like using transportation that’s already available (i.e. subways or bus routes); living arrangements that are already made; etc. You also won’t have to spend as much on temporary housing since your house may not sell right away (or at all).</p>
<p style="text-align: justify;">Likewise, you will save time since you can move here without having another full-time job lined up first so you don’t lose weeks of wages while searching for employment. Also, if getting to work takes longer than expected due to bad traffic or public transit issues, you can just work from home and not worry about getting fired.</p>
<p style="text-align: justify;">Another thing that relocation specialists do is, they help you with the ultimate goal of relocation: employment. They find positions that meet your skillset and also fit your needs as a person (i.e. self- driving position, benefits etc). In this way, you won’t have to waste time doing research on jobs or creating resumes targeted towards companies in a specific area – people do these things for you. How Much Does it Cost? How much does it cost to hire a company like this? The fee is usually based on a percentage of the salary package &#8211; typically 5% to 15%. This means that if you make $100,000 annually, then the total cost to have a relocation company handle everything from A-Z would be $5,000 to $15,000.</p>
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		<title>The Retail Experience Is The Brand Experience</title>
		<link>https://mokokoma.co.za/the-retail-experience-is-the-brand-experience/</link>
		
		<dc:creator><![CDATA[moko]]></dc:creator>
		<pubDate>Wed, 27 Oct 2021 11:48:06 +0000</pubDate>
				<category><![CDATA[Posts]]></category>
		<guid isPermaLink="false">https://mokokoma.co.za/?p=44</guid>

					<description><![CDATA[Even with all the money spent in managing the communications around a brand, so much of a consumer’s sense of a brand comes through the brand experience. This is particularly true in a retail environment where ensuring brand consistency can be more challenging than with the manufacturing of products. The Apple store is a great [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;"><strong>Even with all the money spent in managing the communications around a brand, so much of a consumer’s sense of a brand comes through the brand experience. This is particularly true in a retail environment where ensuring brand consistency can be more challenging than with the manufacturing of products.</strong></p>
<p style="text-align: justify;">The Apple store is a great example of a retail experience that is consistent with and enhances the brand. With a clean, light layout, the computers are spaced for easy use by potential customers. The store atmosphere has a clean, minimal feel. Employees are friendly, knowledgeable and accessible. The entire sense of the store reinforces the brand’s image of friendly, easy-to-use and stylish computer. Small decisions, such as naming the help desk something like “Genius Bar”, reinforces Apple’s brand image.</p>
<p style="text-align: justify;">Although the size of the Apple Stores varies – for example, the main Chicago one is on two stories, whereas the St Louis stores are smaller and in shopping centres – each location creates a similar  brand feel.</p>
<blockquote>
<p style="text-align: justify;">Successful brands strive to maintain a consistency in presentation.</p>
</blockquote>
<p style="text-align: justify;">Retail brands, with operations sometimes flung worldwide, require extra vigilance.</p>
<p style="text-align: justify;">Porsche, with showrooms across the globe, has been moving towards dealerships that carry only its brand (as opposed to dealerships that feature a number of marques).</p>
<p style="text-align: justify;">Porsche has created a uniform look for dealerships in countries as diverse as the US, Mexico, Great Britain, Singapore and its home country of Germany. The design specifications were set back by Porsche and create an exclusive and distinct look. Steel and aluminum exterior, metal used in the interior and black walls and floors create a consistent visual feel designed to highlight its cars and reinforce a contemporary, technological advanced image.</p>
<p style="text-align: justify;">Since 2000, Porsche has opened more than 500 of these “Porsche Centres” around the world. An international network of architects, known as “brand guardians”, help coordinate the design and development of the individual dealerships –  each of which requires an avarage investment of £2.1 million.</p>
<p style="text-align: justify;">Although the individual delearships vary in repect to size and physical configuartion, they all are adapted to the brand look first created in Stuttgart. Although Porsche sells its cars in markets than vary widely with respect to ecomnomic, social and political influences, Porsche recognises the value in a unified global look.</p>
<p style="text-align: justify;">Similarly, BMW has worked with its motorcycle dealers to upgrade and standardise its retail look and feel. Motorcycle dealerships can have a casual, gritty flavour. BMW wants dealerships that have a more contemporary, upmarket sense that reflects more closely its desire for the brand.</p>
<blockquote>
<p style="text-align: justify;">Sometimes the retail experience can run counter to the general direction of the brand.</p>
</blockquote>
<h2 style="text-align: justify;">Wolfgang Puck</h2>
<p style="text-align: justify;">is a culinary luminary in the US. His resturants are widely acclaimned, and his brand has an upmarket feel to it. Chicago’s O’Hare airport had a retail kiosk called</p>
<h3 style="text-align: justify;">Wolfgang Puck Express</h3>
<p style="text-align: justify;">Selling soft drinks, sweets and odds and ends, this retail venture, while no doubt making a profit from a captive audience, risks cheapening the Wolfgang Puck image. Such a disconnect between an elite culinary brand and a mini-mart probably does little to add to the exclusive image Wolfgang Puck has created with his restuarants.</p>
<p style="text-align: justify;">Inventory assortment is part of the brand experience and should be managed to reinforce the brand’s key focus. The selections that customers encounter in the shop create an impression of what that retail brand represents. Keep your inventory consistent with your brand.</p>
<p style="text-align: justify;">A passport Luggage shop in the US will have the expected displays of luggage. Also sold there are ancillary items such as briefcases, backpacks and Swiss Army knives – all items, although not technically luggage, that are related to travel. The name “Passport Luggage” creates an image around travel and adventure.</p>
<blockquote>
<p style="text-align: justify;">The name creates expectations about the brand experience and the kinds of items to be found there.</p>
</blockquote>
<p style="text-align: justify;">One shop also had a nice display cabinet of Waterford Crystal. Hmmm… now that’s interesting! Probably somewhere along the line, someone found some research that people who travel are more likely than average to buy fine crystal. So, being logical business people, it only made sense that Passport Luggage would add Waterford to the store invetory.</p>
<p style="text-align: justify;">The problem with this logic is that it seems highly unlikely that someone shopping for luggage would make an impulse purchase of expensive crystal. And it seems equally unlikely that when actively in store. Much later, sensibility prevailed and the display was removed. Displaying and selling Waterford Crystal simply wasn’t part of the brand design for Passport Luggage.</p>
<blockquote>
<p style="text-align: justify;">Creating a powerful retail experience begins with a commitment to consistency.</p>
</blockquote>
<p style="text-align: justify;">It begins with an understanding of what the brand is intended to mean. It begins with an appreciation for how the brand meaning should shape the retail experience.</p>
<p style="text-align: justify;">It begins with the realization that for retail brands, the retail experience is very much the brand experience.</p>
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		<title>The Mistaken And Recommended Way To Outline Text</title>
		<link>https://mokokoma.co.za/the-mistaken-and-recommended-way-to-outline-text/</link>
		
		<dc:creator><![CDATA[moko]]></dc:creator>
		<pubDate>Wed, 27 Oct 2021 11:45:45 +0000</pubDate>
				<category><![CDATA[Posts]]></category>
		<guid isPermaLink="false">https://mokokoma.co.za/?p=42</guid>

					<description><![CDATA[Aesthetics purposes and to make text standout from its background are two of many logical reasons a designer may decide to add an outline to text. I strongly advise that applying an outline to text should only go as far as headings and nowhere near body copy, as it would be a mission to read [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><b>Aesthetics purposes and to make text standout from its background are two of many logical reasons a designer may decide to add an outline to text. I strongly advise that applying an outline to text should only go as far as headings and nowhere near body copy, as it would be a mission to read – but it will highly depend on the overall size of the body copy.</b></p>
<p><span style="font-weight: 400;">The most common way that a lot of graphic designers do this is to simply add a stroke to the text, so I’m certain that most of you are probably thinking: “that’s a no-brainer, you simply select the text and add a stroke to the selection”, right? wrong! That’s a malpractice.</span></p>
<p><span style="font-weight: 400;">Serif fonts are a good example to use as their appearance is affected the most as compared to sans serif fonts. So, I will use Times New Roman for the purpose of this post in the examples below.</span></p>
<p><b>Normal serif text before adding an outline:</b></p>
<p><img loading="lazy" class="alignnone size-full wp-image-15" src="https://mokokoma.co.za/wp-content/uploads/2021/10/text-outline-normal.jpg" alt="" width="511" height="140" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/text-outline-normal.jpg 511w, https://mokokoma.co.za/wp-content/uploads/2021/10/text-outline-normal-300x82.jpg 300w" sizes="(max-width: 511px) 100vw, 511px" /></p>
<p><span style="font-weight: 400;">Nothing strange above, I just highlighted the three areas, with red circles, to draw your attention to those parts of the text as I’ll refer to them to demonstrate how to apply an outline properly.</span></p>
<p><b>The wrong way of adding an outline to text:</b></p>
<p><span style="font-weight: 400;">Typically a designer would just add a stroke to selected text and you’d have text that looks like below:</span></p>
<p><img loading="lazy" class="alignnone size-full wp-image-14" src="https://mokokoma.co.za/wp-content/uploads/2021/10/text-outline-wrong.jpg" alt="" width="511" height="140" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/text-outline-wrong.jpg 511w, https://mokokoma.co.za/wp-content/uploads/2021/10/text-outline-wrong-300x82.jpg 300w" sizes="(max-width: 511px) 100vw, 511px" /></p>
<p><span style="font-weight: 400;">Look closely to our areas of focus (within the red circles), the serif and the other parts of the text diminishes and distorts from their original form. This is because the added outline extends inside the letters. The bigger the outline, thicker in this case, the more distorted the text will appear.</span></p>
<p><b>The correct ways to add an outline:</b></p>
<p><span style="font-weight: 400;">There are two ways of doing this correctly that I’m aware of, the traditional way or allowing your design application to come to your rescue. I’m including the former so that you are not limited to any particular design software, Illustrator in this case, to do this properly.</span></p>
<p><b>Traditional way that does NOT rely on an application:</b></p>
<ol>
<li><span style="font-weight: 400;"> Select the text (</span><b>no</b><span style="font-weight: 400;"> need to be converted to a path)</span></li>
<li><span style="font-weight: 400;"> Copy the text [cmd+c or cntrl+c]</span></li>
<li><span style="font-weight: 400;"> Add a stroke to the text and apply your preferred colour. Multiply whatever value you want for the size of the stroke by two, </span><i><span style="font-weight: 400;">i.e</span></i><span style="font-weight: 400;"> if you want a 4px stroke then give it 8px value.</span></li>
<li><span style="font-weight: 400;"> Go to Edit &gt; Paste in front [cmn+f or cntrl+f] – this will paste the unmodified (no stroke) copied original in the center of the text that you’ve added a stroke to.</span></li>
<li><span style="font-weight: 400;"> That’s it. The final text will have a stroke with a 4px stroke (as per the above example).</span></li>
</ol>
<p><b>Adding an outline correctly using Adobe Illustrator:</b></p>
<p><span style="font-weight: 400;">The advancement of design softwares like Adobe Illustrator has made adding outline to text more easier and accurate, while keeping the original shape of the letterforms. Below are the steps on how to add an outline properly using Adobe Illustrator:</span></p>
<ol>
<li><span style="font-weight: 400;"> Select the text and convert to path.</span></li>
<li><span style="font-weight: 400;"> Go to Object &gt; Path &gt; Offset Path</span></li>
</ol>
<p><img loading="lazy" class="alignnone size-full wp-image-13" src="https://mokokoma.co.za/wp-content/uploads/2021/10/path-offset.jpg" alt="" width="511" height="220" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/path-offset.jpg 511w, https://mokokoma.co.za/wp-content/uploads/2021/10/path-offset-300x129.jpg 300w" sizes="(max-width: 511px) 100vw, 511px" /></p>
<p><span style="font-family: var(--list--font-family); background-color: var(--global--color-background); color: var(--global--color-primary); font-size: var(--global--font-size-base);">3. An Offset Path window will pop out, the value of the offset will depend on the size of the outline and how you want the outline to be positioned.</span></p>
<p><img loading="lazy" class="alignnone size-full wp-image-12" src="https://mokokoma.co.za/wp-content/uploads/2021/10/offset-path.jpg" alt="" width="511" height="220" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/offset-path.jpg 511w, https://mokokoma.co.za/wp-content/uploads/2021/10/offset-path-300x129.jpg 300w" sizes="(max-width: 511px) 100vw, 511px" /></p>
<p><span style="font-weight: 400;">What basically happens after applying the Offset to the path is that, illustrator will make duplicates of the objects that you have selected –  set apart from the original, either inside or outside, according to the dimension you input.</span></p>
<p><img loading="lazy" class="alignnone size-full wp-image-11" src="https://mokokoma.co.za/wp-content/uploads/2021/10/text-outline-offset.jpg" alt="" width="511" height="168" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/text-outline-offset.jpg 511w, https://mokokoma.co.za/wp-content/uploads/2021/10/text-outline-offset-300x99.jpg 300w" sizes="(max-width: 511px) 100vw, 511px" /></p>
<p><span style="font-weight: 400;">If you look closely you’ll see that there’s duplicates of the letters (‘H’ in this case), so we have the original ‘H’ inside a slightly bigger ‘H’. Use the </span><i><span style="font-weight: 400;">direct select tool</span></i><span style="font-weight: 400;"> to select the outer letters/paths and apply whatever colour you want your outline to appear in. Then you’re sorted.</span></p>
<p><b>The correct application of an outline:</b></p>
<p><img loading="lazy" class="alignnone size-full wp-image-10" src="https://mokokoma.co.za/wp-content/uploads/2021/10/text-outline-right1.jpg" alt="" width="511" height="140" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/text-outline-right1.jpg 511w, https://mokokoma.co.za/wp-content/uploads/2021/10/text-outline-right1-300x82.jpg 300w" sizes="(max-width: 511px) 100vw, 511px" /></p>
<p><span style="font-weight: 400;">When done properly the text should still keep its original shape, like the example above.</span></p>
<p><b>The conclusion:</b></p>
<p><span style="font-weight: 400;">The aim is to have an outline as a ‘line’ on the outside of the path/text as opposed to the line extending inside – and then you’ll get the ‘effect’ of an outlined text without compromising the visibility of the typeface especially the serifs.</span></p>
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		<title>The Faces Behind 20 Famous Typefaces</title>
		<link>https://mokokoma.co.za/the-faces-behind-20-famous-typefaces/</link>
		
		<dc:creator><![CDATA[moko]]></dc:creator>
		<pubDate>Wed, 27 Oct 2021 11:42:51 +0000</pubDate>
				<category><![CDATA[Posts]]></category>
		<guid isPermaLink="false">https://mokokoma.co.za/?p=40</guid>

					<description><![CDATA[Typefaces are part of our daily lives as visual communicators, we use type in logo design, web design, and other ‘facets’ of graphic design. There are literally hundreds of thousands of fonts available; some free, some commissioned, some good, some bad, and some over-used. Below is a collection of some of the world’s well-known typefaces [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;">Typefaces are part of our daily lives as visual communicators, we use type in logo design, web design, and other ‘facets’ of graphic design. There are literally hundreds of thousands of fonts available; some free, some commissioned, some good, some bad, and some over-used. Below is a collection of some of the world’s well-known typefaces and a short bio of the typographers who designed them.</p>
<h3 style="text-align: justify;">Max Miedinger</h3>
<p style="text-align: justify;">A Swiss typeface designer, He was famous for creating Helvetica in 1957. Marketed as a symbol of cutting-edge Swiss technology, Helvetica went global at once.</p>
<h3 style="text-align: justify;">Adrian Frutiger</h3>
<p style="text-align: justify;">One of the prominent typeface designers of the twentieth century, who continues influencing the direction of digital typography in the twenty-first century; he is best known for creating the typefaces Univers and Frutiger.</p>
<h3 style="text-align: justify;">Claude Garamond</h3>
<p style="text-align: justify;">A Parisian publisher. He was one of the leading type designers of his time, and several contemporary typefaces, including those named Garamond, Granjon, and Sabon show his influence.</p>
<h3 style="text-align: justify;">George W. Jones</h3>
<p style="text-align: justify;">George W.Jones(1860-1942) was one of the most respected and celebrated fine printers of his generation. He entered the printing business in 1873 (at the young age of 13) and joined the printing house of Raithby &amp; Lawrence in 1883. In 1889 he became an independent printer and publisher adopting vigorous business policies towards graphic design and technology.</p>
<h3 style="text-align: justify;">Jan Tschichold</h3>
<p style="text-align: justify;">A typographer, book designer, teacher, and writer trained in calligraphy. This artisan background and calligraphic training set him apart from almost all other noted typographers of the time since they had inevitably trained in architecture or the fine arts.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-18" src="https://mokokoma.co.za/wp-content/uploads/2021/10/typographers-one.jpg" alt="" width="483" height="120" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/typographers-one.jpg 483w, https://mokokoma.co.za/wp-content/uploads/2021/10/typographers-one-300x75.jpg 300w" sizes="(max-width: 483px) 100vw, 483px" /></p>
<h3 style="text-align: justify;">John Baskerville</h3>
<p style="text-align: justify;">An English businessman, in areas including japanning and paper-mâché, but he is best remembered as a printer and typographer. Baskerville was responsible for significant innovations in printing, paper, and ink production.</p>
<p style="text-align: justify;">He developed a technique that produced a smoother whiter paper which showcased his strong black type. Baskerville also pioneered a completely new style of typography adding wide margins and leading between each line.</p>
<h3 style="text-align: justify;">Matthew Carter</h3>
<p style="text-align: justify;">A type designer who lives in Cambridge, Massachusetts, United States. Carter’s career in type design has witnessed the transition from physical metal type to digital type.</p>
<h3 style="text-align: justify;">Paul Renner</h3>
<p style="text-align: justify;">A typeface designer, most notably of Futura. He was born in Wernigerode, Germany and died in Hödingen. He created a new set of guidelines for good book design and invented the popular Futura, a geometric sans-serif font used by many typographers throughout the 20th century and up till the present.</p>
<h3 style="text-align: justify;">Monotype Imaging Inc.</h3>
<p style="text-align: justify;">A typesetting and typeface design company (type foundry) responsible for many developments in printing technology — in particular the Monotype machine which was the first fully mechanical typesetter — and the design and production of typefaces in the 19th and 20th centuries. Its most widely known product, by far, is the font Times New Roman.</p>
<h3 style="text-align: justify;">Carol Twombly</h3>
<p style="text-align: justify;">American calligrapher and typeface designer who has designed many typefaces, including Trajan, Myriad, and Adobe Caslon. She worked as a type designer at Adobe Systems from 1988 through 1999, during which time she designed, or contributed to the design of many typefaces. She retired from type design in early 1999.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-17" src="https://mokokoma.co.za/wp-content/uploads/2021/10/typographers-two.jpg" alt="" width="483" height="120" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/typographers-two.jpg 483w, https://mokokoma.co.za/wp-content/uploads/2021/10/typographers-two-300x75.jpg 300w" sizes="(max-width: 483px) 100vw, 483px" /></p>
<h3 style="text-align: justify;">Eric Gill</h3>
<p style="text-align: justify;">A British sculptor, typeface designer, stonecutter and printmaker, who was associated with the Arts and Crafts movement. Today he is a controversial figure, with his well-known religious views and subject matter being seen at odds with his sexual and paraphiliac behavior and erotic art.</p>
<h3 style="text-align: justify;">Charles A. Bigelow</h3>
<p style="text-align: justify;">A type historian, professor, and designer. He received a MacArthur Fellowship in 1982. Along with Kris Holmes, he is the co-creator of Lucida and Wingdings font families. He runs the Bigelow and Holmes foundry.</p>
<h3 style="text-align: justify;">Kris Holmes</h3>
<p style="text-align: justify;">A type designer, she is with Charles Bigelow the co-creator of the Lucida font family. She received her B.A. from Harvard University and her MFA from UCLA Film School in Animation. She has taught at Portland State University.</p>
<h3 style="text-align: justify;">Vincent Connare</h3>
<p style="text-align: justify;">A former Microsoft in-house font designer. Amongst his creations are the Comic Sans font, and the Trebuchet MS font, both of which ship as standard on current releases of Microsoft Windows.</p>
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		<title>The Meaning Behind 12+ Famous Logo Designs You Will See Today!</title>
		<link>https://mokokoma.co.za/the-meaning-behind-12-famous-logo-designs-you-will-see-today/</link>
		
		<dc:creator><![CDATA[moko]]></dc:creator>
		<pubDate>Wed, 27 Oct 2021 11:38:46 +0000</pubDate>
				<category><![CDATA[Posts]]></category>
		<guid isPermaLink="false">https://mokokoma.co.za/?p=37</guid>

					<description><![CDATA[There’s a lot of time and more importantly thought that goes into a development of a good and functional logo. I have collected some of the well-known logos with a creative rationale behind their design, which hopefully will inspire other graphic designers and educate clients. Chances are you will see at least one of these [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;">There’s a lot of time and more importantly thought that goes into a development of a good and functional logo.</p>
<p style="text-align: justify;">I have collected some of the well-known logos with a creative rationale behind their design, which hopefully will inspire other graphic designers and educate clients. Chances are you will see at least one of these logos before you go to bed tonight.</p>
<h2 style="text-align: justify;"><strong>FedEx</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-32" src="https://mokokoma.co.za/wp-content/uploads/2021/10/fedex-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/fedex-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/fedex-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">If you concentrate your attention on the letters “E” and “x”. The negative space those 2 letters create, form an arrow pointing to the right side. This signifies forward or moving forward and this is what the company does.</p>
<h2 style="text-align: justify;"><strong>Adidas</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-31" src="https://mokokoma.co.za/wp-content/uploads/2021/10/adidas-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/adidas-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/adidas-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">The shape of 3 stripes on the Adidas Logo represents a mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.</p>
<h2 style="text-align: justify;"><strong>Amazon</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-30" src="https://mokokoma.co.za/wp-content/uploads/2021/10/amazon-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/amazon-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/amazon-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">The logo has an arrow pointing from A to Z. This signifies that they sell everything from A to Z. The arrow also forms a smile.</p>
<h2 style="text-align: justify;"><strong>Apple</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-29" src="https://mokokoma.co.za/wp-content/uploads/2021/10/apple-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/apple-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/apple-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">The apple is a reference from the Bible story of Adam and Eve, where the apple represents the fruit of Tree of Knowledge, with a pun on ” byte/bite”. Rob Janoff, said in an interview that though he was mindful of the “byte/bite” pun (Apple’s slogan back then: “Byte into an Apple”), he designed the logo as such to “prevent the apple from looking like a cherry tomato.”</p>
<h2 style="text-align: justify;"><strong>Audi</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-28" src="https://mokokoma.co.za/wp-content/uploads/2021/10/audi-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/audi-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/audi-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">The four rings, which make up the Audi logo, represent the four companies that were part of the Auto-Union Consortium in 1932. They were DKW, Horch, Wanderer and Audi.</p>
<h2 style="text-align: justify;"><strong>BMW</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-27" src="https://mokokoma.co.za/wp-content/uploads/2021/10/bmw-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/bmw-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/bmw-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">The BMW medallion represents a propeller of a plane in motion, and the blue represents the sky. This is because BMW has built engines for the German military planes in World War II. The colors are the national colors of Bavaria, which now forms a part of Germany. (Email update by: Christoph Lauber)</p>
<h2 style="text-align: justify;"><strong>IBM</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-26" src="https://mokokoma.co.za/wp-content/uploads/2021/10/ibm-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/ibm-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/ibm-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">If observed closely, the IBM logo, also known as “Big Blue”, generates a message of “Equality”. The Big Blue IBM logo, with its lower right parallel lines, highlights in the shape of an “equals” sign. Furthermore, the term “BIG” in the Big Blue IBM logo refers to the company’s size in the market share, whereas, the “BLUE” is the official color of the eight-bar IBM logo.</p>
<h2 style="text-align: justify;"><strong>McDonalds</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-25" src="https://mokokoma.co.za/wp-content/uploads/2021/10/mcdonalds-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/mcdonalds-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/mcdonalds-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">The idea of ‘arches’ was first introduced by Dick and Mac McDonald as arch shaped signs on the sides of their then ‘walk-up hamburger stand’. From an angle, those arches looked like the letter “M” and thus, were incorporated in the McDonalds logo as a merger of the two golden arches together.</p>
<h2 style="text-align: justify;"><strong>Mercedes-Benz</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-24" src="https://mokokoma.co.za/wp-content/uploads/2021/10/mecerdes-benz-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/mecerdes-benz-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/mecerdes-benz-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">The star in three corners represents the Mercedes-Benz dominance on land, sea and air.</p>
<h2 style="text-align: justify;"><strong>Mobil</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-23" src="https://mokokoma.co.za/wp-content/uploads/2021/10/mobil-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/mobil-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/mobil-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">A simple typeface was used to attain exuberance and vitality. Red, being the intense color, evokes the strength and blue builds up a feeling of faithfulness and security for the company.</p>
<h2 style="text-align: justify;"><strong>Volkswagen</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-22" src="https://mokokoma.co.za/wp-content/uploads/2021/10/volkswagen-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/volkswagen-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/volkswagen-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">The simple logo icon contains the letters V and W: “volks” means “people” and “wagen” means “car”.</p>
<h2 style="text-align: justify;"><strong>Toyota</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-21" src="https://mokokoma.co.za/wp-content/uploads/2021/10/toyota-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/toyota-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/toyota-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">The Toyota logo contains three ellipses, which represent the heart of the customer, the heart of the product and the heart of technological progress and limitless opportunities of the future. In Japanese, “Toyo” signifies abundance, and “ta” means rice. In some Asian cultures, the rice represents wealth.</p>
<h2 style="text-align: justify;"><strong>Puma</strong></h2>
<p style="text-align: justify;"><img loading="lazy" class="alignnone size-full wp-image-20" src="https://mokokoma.co.za/wp-content/uploads/2021/10/puma-logo-meaning.jpg" alt="" width="513" height="150" srcset="https://mokokoma.co.za/wp-content/uploads/2021/10/puma-logo-meaning.jpg 513w, https://mokokoma.co.za/wp-content/uploads/2021/10/puma-logo-meaning-300x88.jpg 300w" sizes="(max-width: 513px) 100vw, 513px" /></p>
<p style="text-align: justify;">The Puma logo has an image of a leaping Puma, an animal otherwise called a cougar, a panther or a mountain lion. Active both day and night, it is a powerful beast and an expert hunter that can jump to a maximum of 20 feet high in a single bounce. By incorporating the creature in the Puma logo, the company has summarized the complete meaning of its products into a powerful identity. The Puma logo itself characterizes the brand’s reliability and its products’.</p>
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		<title>The Art Of Critiquing A Graphic Designer</title>
		<link>https://mokokoma.co.za/the-art-of-critiquing-a-graphic-designer/</link>
		
		<dc:creator><![CDATA[moko]]></dc:creator>
		<pubDate>Wed, 27 Oct 2021 11:34:16 +0000</pubDate>
				<category><![CDATA[Posts]]></category>
		<guid isPermaLink="false">https://mokokoma.co.za/?p=7</guid>

					<description><![CDATA[I usually get emails from other designers, mostly students, with nothing but an attachment of their design, and the question: “What do you think?” (And inevitably, that inspired this writing.) I always assert that Form follows Function, and my argument is quite simple. I say that there needs to be a Function to be realized [&#8230;]]]></description>
										<content:encoded><![CDATA[<p style="text-align: justify;">I usually get emails from other designers, mostly students, with nothing but an attachment of their design, and the question: “What do you think?”</p>
<p style="text-align: justify;">(And inevitably, that inspired this writing.)</p>
<p style="text-align: justify;">I always assert that Form follows Function, and my argument is quite simple. I say that there needs to be a Function to be realized for Form to justify its existence.</p>
<p style="text-align: justify;">There needs to be, say, visual brand identity to build associations around a brand, for a logo to justify its existence.</p>
<p style="text-align: justify;">For that reason, design should be a process and product that is led by intent.</p>
<p style="text-align: justify;">Like with most artistic fields, graphic designers are not immune to critics (and their produce – criticism). But, depending on how it is carried out, criticism can actually be beneficial to the critiqued.</p>
<blockquote>
<p style="text-align: justify;">As subjective as the design is, I believe there are some aspects of a design that are not subject to subjectivity.</p>
</blockquote>
<p style="text-align: justify;">For example, as much as two people might have a love/hate take on a design — things like the illegibility of the design’s copy are not justifiable.</p>
<p style="text-align: justify;">Nonetheless, a technically flawless design doesn’t necessarily equate to an effective design.</p>
<p style="text-align: justify;">If you were asked to put a sign that directs traffic to the left, and you put a sign with the words “turn right” — technically (spelling, legibility of “turn right”, etc.) you might be right, but intent-wise, the correctly-spelled-cool-sign will be fruitless.</p>
<p style="text-align: justify;">A sprinter who runs the fastest, but in the wrong direction, is a loser. He just gets the privilege of knowing that, the earliest.</p>
<p style="text-align: justify;">I love sharing my take on other people’s work, but only when I have an objective (and hopefully constructive) opinion regarding the work.</p>
<blockquote>
<p style="text-align: justify;">But how does one objectively critique a design whose intent is unknown to he who is expected to critique?</p>
</blockquote>
<p style="text-align: justify;">Most of the time, we as graphic designers, showcase work without documenting the brief, or the design’s intent or desired goal.</p>
<p style="text-align: justify;">In such cases, a graphic designer’s work is judged and critiqued on nothing but its aesthetics. Critiquing work by its appearance, without being aware of what the intent was, is sort of pointless.</p>
<p style="text-align: justify;">If a student answers “Twenty-eight”, how logical is your judgment of the answer if you’re not aware of the question to that answer?</p>
<p style="text-align: justify;">Apart from inspecting the spelling of “twenty-eight” what’s there to comment on? The kerning? Or the color of their crayon?</p>
<p style="text-align: justify;">That’s like a designer showcasing nothing but:</p>
<p><img loading="lazy" class="alignnone wp-image-34 size-full" src="https://mokokoma.co.za/wp-content/uploads/2021/10/square-grey.gif" alt="" width="515" height="138" /></p>
<p style="text-align: justify;">Isn’t it useless to judge such a design if its intent isn’t provided?</p>
<p style="text-align: justify;"><strong>But if the design is accompanied by something like:</strong></p>
<p style="text-align: justify;">“I was required to draw a shape with three equal sides, and color it with the equal mixture of black and white.”</p>
<p><img loading="lazy" class="alignnone size-full wp-image-35" src="https://mokokoma.co.za/wp-content/uploads/2021/10/shapes.gif" alt="" width="515" height="138" /></p>
<p style="text-align: justify;">By looking at the intent, instruction, or brief that the designer was trying to answer, it is easy for the critique to objectively remark:</p>
<blockquote>
<p style="text-align: justify;">“While your three design options (above) are neat, clean, cool, and dope, you have failed the test of intent.”</p>
</blockquote>
<p style="text-align: justify;"><strong>But if the designer answers the same brief with:</strong></p>
<p><img loading="lazy" class="alignnone size-full wp-image-33" src="https://mokokoma.co.za/wp-content/uploads/2021/10/triangle-grey2.gif" alt="" width="515" height="138" /></p>
<p style="text-align: justify;">Whether the critique hates the color grey or has “beef” with triangles, it matters not. As, objectively speaking, the designer has succeeded in answering the brief.</p>
<p style="text-align: justify;">Only after making a habit of including the brief (read: intent) behind the work showcased, can we allow fellow colleagues to share objective opinions of our work.</p>
<p style="text-align: justify;">The result? Meaningful feedback that will build the critiqued.</p>
<p style="text-align: justify;"><strong>If you decide to ask another person:</strong></p>
<p style="text-align: justify;">“What do you think of my answer of ‘six’?”</p>
<p style="text-align: justify;">Can you at least include the question:</p>
<p style="text-align: justify;">“What is five multiplied by one?”</p>
<p style="text-align: justify;">So they are able to objectively tell you that, while your spelling (technicality) for ‘six’ is correct — the answer (intent) isn’t (fulfilled).</p>
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