Monazu Creative Group

How to Write Proposals that Win

Rishi Patel — Thu, 26 Jul 2012 13:30:00 +0000

It’s no secret that writing consistently successful proposals is an art. Used well, however, a proposal can be a great marketing tool. In fact, if you really play your cards right, you can even sell your proposals as a service. Unfortunately, there’s not a great deal of help on the web on writing kick-ass proposals. Fear not,

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Stop Writing To Be Read

Rishi Patel — Thu, 28 Jun 2012 16:26:25 +0000

When was the last time you searched for something on Google and read (actually read) the first three articles you clicked on? If you’re anything like me: never. The fact is that people don’t read anything on the internet. Not the first time they look at it, anyways. The information economy dictates that we skim

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The Best Defense Against Failure

Rishi Patel — Fri, 15 Jun 2012 14:12:44 +0000

No matter how smart or innovative you are, the fear of failure is definitely a problem; it’s kept many entrepreneurs from realizing success. All entrepreneurs feel that fear. In fact, it’s often what lights the fire in our belly and leads to success. There’s definitely an attitude that helps to battle failure and give yourself

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How to Ask the Right Sales Questions

Rishi Patel — Thu, 07 Jun 2012 13:30:00 +0000

Asking the right questions can make or break a sale, idea, or even a whole business. We’re constantly asking questions (sometimes without even actually asking a question) but we rarely plan out what we should be asking. I ask the wrong questions all the time. For example, I almost always ask clients what they thought

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What A Coffee Machine Taught Me About Marketing

Rishi Patel — Tue, 05 Jun 2012 13:00:00 +0000

Have you ever thought about how a coffee machine works? Have you ever noticed how machine-made coffee is so much better (and consistent) than the instant kind? It takes longer, but it’s definitely worth the wait. See where I’m going with this? So often we (especially us entrepreneurs) leave our patience at home and try

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How to Avoid the Facebook Dilemma

Rishi Patel — Thu, 31 May 2012 13:30:00 +0000

No, I’m not talking about the IPO flop. Facebook has been plagued by another much more serious problem since day one. It’s something that they’re still struggling to solve at a $100 billion valuation. It’s something that all businesses and especially startups face as they start and grow. But it can be avoided. The elephant

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The Secret to Effective Leadership

Rishi Patel — Tue, 29 May 2012 13:48:11 +0000

The difference between success and failure as a leader lies in your purpose. The most successful leaders don’t focus on marketing, operations, and finance. They work to build an army of Evangelists. The most successful leaders realize that the Evangelists are their primary customer, and they realize that they are responsible for empowering their Evangelists

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What I Learned (About Business) From The Big Bang Theory

Rishi Patel — Fri, 25 May 2012 14:16:45 +0000

I’ve been suffering a Big Bang Theory (Amazon aff) addiction lately. Don’t worry, though. It turns out that it’s a veritable fountain of knowledge for entrepreneurs and marketers. Not only does the show offer scientific & historical tid-bits that you’ll never use in real life, but there’s some solid business wisdom. Perseverance Dr. Sheldon Cooper, the

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The Truth About Pinterest’s Super Success

Rishi Patel — Wed, 23 May 2012 13:17:27 +0000

Pinterest, the picture sharing social network, is obviously doing something right. Not only did the site reach 10 million monthly active users faster than any other in history, but it’s generating quite a buzz even as it’s growth slows. The craziest part of this success story is that it’s not even a new idea! Pinterest

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The Only Thing Standing In Your Way

Rishi Patel — Wed, 16 May 2012 16:31:49 +0000

…is you. It’s cliche, I know, but it seems to be something that we have trouble remembering and believing. We like to blame others or our circumstances. I know because I used to be the same way, but since I’ve started taking responsibility for my actions, I’ve seen a huge increase in productivity and progress.