Monazu Creative Group

The Only Thing Standing In Your Way

Rishi Patel — Wed, 16 May 2012 16:31:49 +0000

…is you. It’s cliche, I know, but it seems to be something that we have trouble remembering and believing. We like to blame others or our circumstances. I know because I used to be the same way, but since I’ve started taking responsibility for my actions, I’ve seen a huge increase in productivity and progress. [...]

May Updates

Rishi Patel — Mon, 14 May 2012 14:19:28 +0000

Holy moly! We’re already almost half way through the year. I can’t believe it! This is in a way an apology note. I realize that I haven’t been around as much as I should have the last couple of months. I’ve been working on a big branding project, and have neglected my audience. Well, fear [...]

5 Quick & Easy Tips to Get More Conversions

Rishi Patel — Wed, 09 May 2012 13:51:27 +0000

Getting more website traffic is at the top of every marketer’s mind right now. It seems pretty straight-forward, too. There are thousands of articles and guides on how to drive your pageviews up. The Problem Getting more traffic to your site is great for awareness, but how many of those visitors are actually going to [...]

The Marvel Marketing Method

Rishi Patel — Mon, 07 May 2012 17:39:10 +0000

This past weekend, Marvel Studios shattered all box office records with the opening weekend for its Avengers movie. Yet, I don’t really remember seeing many ads for the movie. In fact, the only Avengers ads I remember were joint promotions from Dr. Pepper and Farmers. So how do they do it? The latest Harry Potter [...]

Control The Choice Chain

Rishi Patel — Thu, 03 May 2012 16:52:11 +0000

Every time your customer doesn’t buy from you, they’re making a string of choices leading to that decision. Successful marketers understand what that chain of choices really is, and focus on influencing the chain early on. For example, if you’re selling tires: focus on educating consumers about how to get the most life out of [...]

Cultivate Culture Before Building Brand

Rishi Patel — Fri, 27 Apr 2012 14:05:09 +0000

So many entrepreneurs make the mistake of thinking they need a fancy logo and kick-ass brand to be successful. Be different. The sooner you realize that culture become before brand (except in the dictionary), the sooner you’ll realize true success in your business. Let’s back up. I’ll be the first one to tell you to [...]

Become the Media

Rishi Patel — Wed, 25 Apr 2012 17:45:04 +0000

Marketers have long known that getting media attention is one of the most effective ways to generate buzz. But why rely on others for this? With advances in technology, we now have the opportunity to become the media ourselves. Gone are the days of sending out a bunch of press releases in the hopes that [...]

How to Achieve Perfection

Rishi Patel — Tue, 13 Mar 2012 20:38:17 +0000

Not too long ago, I realized that I had built the perfect brand. No kidding! My brand is entirely perfect. I know I sound conceited right now, but (as always) there’s a story behind my arrogance. The Story This epiphany came a few months ago when I stood up at a networking event and did [...]

Redefining SEO for the Real World

Rishi Patel — Mon, 30 Jan 2012 18:47:20 +0000

No, I’m not talking about search engine optimization. I’m talking about a much more important, much more universal SEO. I’m talking about Shopper Experience Optimization (I also call it CEO – customer experience optimization). You See, I Believe… that consumers buy experiences, not products. An awesome experience will always win when two products are similar. This [...]

Why You Should Take a Second Look

Rishi Patel — Wed, 25 Jan 2012 07:59:22 +0000

I love to be sarcastic. I’ve developed this weird ability to use sarcasm to make people laugh. But how can you be sarcastic on social media (or through the written word in general)? It’s difficult for sure. I make a lot of sarcastic comments on my Facebook. Most of the time, they’re directed to no [...]