Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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Roadblocks to Personalization Success

In recent years, personalization has become a brand imperative. The need for personalized homepages, perfectly curated product recommendations, seamless omnichannel experiences, and more have come to boggle the minds of marketers everywhere. How can you get it all...

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Preparing Your Brand for the New Personalization Demand

It has become well known in recent years that baseline personalization is not going to cut it anymore. Brands that have excelled at delivering personalized customer experiences are seeing revenue growth at 2 or 3 times the average...

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Understanding the Technology That Drives Personalized Marketing

Personalized marketing is a technique that allows brands to provide consumers with unique, customized content. The strategy is built on the combination of several elements: Data collected on individual users, the ability to apply that data to serve...

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5 Instances of a Successful Omnichannel Customer Experience

An omnichannel experience should seamlessly engage prospects and clients across various checkpoints. With an omnichannel presence, you are able to allow your users to leave one channel and continue their experience on the next. To execute omnichannel marketing...

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What is Individualized Ecommerce?

Today’s world of online shopping is booming. Sales are reaching new levels and the ecommerce industry is showing no signs of slowing down. With such success, you can imagine how competitive the industry has become and why you...

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5 Tactics for a More Personalized Website

Website personalization is now a must for many, but some don’t have the knowledge or the data to get their strategy off the ground. In fact, a report from Epsilon has found that 90 percent of customers find...

4 Ways to Optimize in the Evolving Ecommerce Landscape

Ecommerce optimization is the process of building a seamless and enticing user experience for your customers that will encourage them to purchase, and win their loyalty for the long-term. Optimization can be accomplished with both manual and automated...

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