Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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The Ultimate Guide to Reducing Shopping Cart Abandonment

What is shopping cart abandonment? Shopping cart abandonment is when shoppers put items in their online shopping carts, but then leave before completing the purchase — a major issue facing ecommerce retailers. Business Insider reports that $4....

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Let’s Do Lunch!

It’s a really exciting time to be a marketer right now because it’s a time of massive change, primarily driven by advancements in technology. If “Big Data” was the martech buzzword of the last 3 years, then artificial...

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Constellation Research declares AI driven personalization the answer

Monetate’s research shows that only 6% of organizations are advanced in implementing their personalization strategy. This is particularly frustrating because marketers acknowledge that personalizing communications is a worthy goal. We know it increases loyalty, drives higher conversions and...

Five Habits of Highly Successful Personalization Rockstars

So, you wanna be an ecommerce personalization rockstar, huh? You’ve been hearing all about personalizing the customer experience and are excited about what it can do for your brand. You’ve followed stories of brands making their customer experiences...

Why Carousels Are Like Pizza Restaurants
Why carousels are like pizza restaurants

We’ve all been in that meeting. Each merchandiser is pushing to promote their own product, especially when they are sitting on stock. “Let’s put the orange trousers on the homepage” says one, “we must promote the new season...

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