Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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The Monetate Personalization Pyramid

There are three different levels to delivering personalized customer experiences: optimization, segmentation, and 1-to-1 personalization. Many of the ecommerce marketers we speak to are already using one or two of those approaches, but haven’t considering how they relate...

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Upcoming Webinar: The Personalization 2.0 Imperative

If you’re like most ecommerce professionals, you may be aware of personalization as a buzzword but are unsure of what it could mean for your business. While it may seem like a daunting undertaking, the time to learn...

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Why I Nominated Monetate for a Timmy Award

About a month ago, I received a solicitation to submit Monetate for a Timmy Award.  Having never heard of it before, I had to do a quick bit of research. I learned The Timmys, presented by Tech in...

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Why Mobile Dominates Ecommerce for Moms

When it comes to consumer spending, women are in charge Female employment is on the rise, and their earnings are catching up with their male counterparts. Yet, women are still tasked with the bulk of household management responsibilities...

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Customer Experience and Personalization Are Inseparable

Customer experience is inseparable from personalization. The most recent guest on our podcast was Kim Williams-Czopek, VP of Digital at Lilly Pulitzer. Kim has decades of experience in customer experience, and in her episode of The Marketing Executive...

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How to Choose an Ecommerce Personalization Platform

Ecommerce platforms are crucial for your success, and choosing the right one for your business will deliver long-lasting impact. However, it is good to remember that no ecommerce platform will fulfill all of your digital needs. When it...

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A Look Back: 2017 One-to-One Personalization Tour

Our 6-city One-to-One Tour is over and it was a resounding success. But don’t take it from us: over 250 ecommerce marketing professionals attended the events in the US and UK to better understand how to individually engage...

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