Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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Why Mobile Dominates Ecommerce for Moms

When it comes to consumer spending, women are in charge Female employment is on the rise, and their earnings are catching up with their male counterparts. Yet, women are still tasked with the bulk of household management responsibilities...

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Customer Experience and Personalization Are Inseparable

Customer experience is inseparable from personalization. The most recent guest on our podcast was Kim Williams-Czopek, VP of Digital at Lilly Pulitzer. Kim has decades of experience in customer experience, and in her episode of The Marketing Executive...

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How to Choose an Ecommerce Personalization Platform

Ecommerce platforms are crucial for your success, and choosing the right one for your business will deliver long-lasting impact. However, it is good to remember that no ecommerce platform will fulfill all of your digital needs. When it...

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A Look Back: 2017 One-to-One Personalization Tour

Our 6-city One-to-One Tour is over and it was a resounding success. But don’t take it from us: over 250 ecommerce marketing professionals attended the events in the US and UK to better understand how to individually engage...

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Modern Challenges for B2C Marketers

Marketing to marketers is like performing a magic show in front of an audience of magicians. You have to step up your game, because it’s hard to impress them. So why would anyone take on that challenge? Maribeth...

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The Ultimate Guide to Reducing Shopping Cart Abandonment

What is shopping cart abandonment? Shopping cart abandonment is when shoppers put items in their online shopping carts, but then leave before completing the purchase — a major issue facing ecommerce retailers. Business Insider reports that $4....

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