Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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‘Tis the season for travel and exceeding expectations

This holiday season will be spurred by increased spending, and travelers won’t be holding back. More than 28 million Americans will fly over a 12-day period around Thanksgiving, an increase of 3% over last year. And that doesn’t...

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How to Automate Your A/B Testing

In the world of personalization and ecommerce optimization, A/B testing does not get a lot of attention these days. It is, however, still one of the most popular and widely adopted optimization practices used by digital marketers--and for...

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Key Holiday Benchmarks to Track this Season

The days are getting shorter and the Halloween decorations are out. You know what that means. Pumpkin flavored everything and your massive holiday season to-do list just became more urgent. The NRF 2017 Holiday Playbook reports that more...

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12 Answers to Hard Questions about Personalization

On September 21st, Monetate, Forrester, and Retail TouchPoints partnered on the webinar entitled, “The Personalization 2.0 Imperative.” For 60 minutes, Brendan Witcher of Forrester and Jonathan Duch, Director of Product Marketing at Monetate demonstrated how the best brands...

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How to Create a Personalization Plan

A wise person once said, “failure to plan is planning to fail.”  That could not be more true with your personalization initiatives. In fact, Monetate’s 2017 Personalization Development Study, which surveyed over 100 companies, found that 79% of...

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