The Monetate Blog for Testing Target and Personalization

Going to eTail East? Hope to meet you there (Booth 37)

So, a busy week in Baltimore and definitely a great event to attend if you are a retailer researching the latest strategies and techniques for increasing the ROI of your online operations, or maybe a marketer looking for the latest tips and tricks to give you an edge over the competition.

What Happened to Customer Service and the Personal Touch?

Or how about differentiating between new and returning customers? As a returning customer, I don’t want to see the "10% off all purchases for first-time buyers." But as a new prospective customer, I need to know about such promotions, as well as some of the basics, like your shipping and return policies.

Kevin Ertell: What I think is really interesting about Monetate

We talked to Kevin about the challenges facing online retailers and just why he thinks Monetate is "exactly the right solution for retailers to create a great customer experience that is right for every individual customer."

Bryan Eisenberg on how Monetate takes marketing to the next level

Bryan Eisenberg is a recognized authority and pioneer in online marketing. Bryan recently joined Monetate's Strategic Advisory Board and in this short YouTube video he talks about testing, online retailing, and how Monetate is "taking this to the next level."

Another Global Brand Chooses Monetate for Testing, Targeting, and Personalization

L'Occitane's Director of E-Commerce and CRM, Matt Kritzer, had some very nice things to say about Monetate: "We chose Monetate after taking a close look at all the competing solutions. The power of the Monetate solution, combined with its ease of use and integration, was what won us over."

Lunches with Brett: Landing page anchors, what they are and why you need them

n essence, the landing page anchor is a personalized banner that follows a visitor around as he or she browses through the site. Any time the visitor clicks the banner they are transported back to their original landing page, which enhances the user experience and ultimately your bottom line.

Monetate Client ModCloth on TechCrunch TV: A new model for fashion retailing

With 6X year-on-year revenue growth ModCloth, one of Monetate's first clients, is an online retail success story by any measure. Kudos to the Kogers, Susan and Eric, who founded ModCloth while still in school.

Lunches with Brett: Beyond the Landing Page

Think beyond the landing page. Leverage website optimization services to have your promotional email offering follow the customer beyond the landing page, reminding the customer of your fantastic product offerings on every page he or she visits and making it easy for the customer to engage.

These Badges Don’t Stink: Highlighting product shots shows positive results

When used appropriately, badging clearly works. So how do you implement it? To get started, target an under-performing segment, for example, if you see a segment of people searching more than buying, for a particular product or brand, show them badged product shots and see if that moves the needle.

iPad as Marketing Tool? Trade show field test proves positive

In the spirit on sharing hi-tech marketing tips and tricks as fast as possible, we thought we would pass along our experience using Apple iPads to demonstrate our marketing software at this week’s Internet Retailer Conference and Exhibition (IRCE).

IRCE…