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	<title>The Monetate Blog for Testing Target and Personalization</title>
	<link>http://monetate.com</link>
	<description>From the experts at Monetate, the leading independent provider of testing, targeting, and personalization services for websites.</description>
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		<title>Thank You for Reading! Two years and more than 100 posts</title>
		<description><![CDATA[The Monetate Marketing blog with the most comments was titled: "Is That a Coupon Box I See Before Me? If so, it could be hurting revenue." If you're  an online retailer and you use coupons, that post might be a good one to read, along with all the comments.]]></description>
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		<title>Promoting Email Consistency: A conversion boosting best practice</title>
		<description><![CDATA[Across the various best practices that Brett has shared with me over the past few months, one-to-one personalization underpins it all. Ranging from landing page anchors and targeted messaging for specific customer segments to Ad Echo and Email Consistency...]]></description>
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		<title>Maintain the Scent: Maximize your paid search efforts with Ad Echo</title>
		<description><![CDATA[Some savvy e-retailers using Ad Echo are seeing double digit conversion lift. As the saying goes: You do the math. Seriously, figure out what a 10% increase in conversion on each search ad campaign would mean to your sales and marketing goals.]]></description>
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		<title>Leveraging Geo-centric Buy-in to Target and Optimize Under-performing Segments</title>
		<description><![CDATA[Test for what works and annualize the percentage gains from what does. Winning 5 or 10 extra points here and there can soon add up.  Embracing the “power of the buy-in” is not only a good idea, it's an emerging best practice, people will soon be asking you: "Why aren't we doing this?"]]></description>
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		<title>Get Back-to-School Quick, the Holidays Are Coming (just 115 days to Black Friday)</title>
		<description><![CDATA[What you won't get, if you wait until October to setup Monetate or any other testing and targeting solution, is the full force of accumulated visitor data and test results ]]></description>
		<link>http://feedproxy.google.com/~r/monetate_blog/~3/Jond9Y0hQ1k/</link>
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		<title>Going to eTail East? Hope to meet you there (Booth 37)</title>
		<description><![CDATA[So, a busy week in Baltimore and definitely a great event to attend if you are a retailer researching the latest strategies and techniques for increasing the ROI of your online operations, or maybe a marketer looking for the latest tips and tricks to give you an edge over the competition.]]></description>
		<link>http://feedproxy.google.com/~r/monetate_blog/~3/tbzPVj75mEQ/</link>
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		<title>What Happened to Customer Service and the Personal Touch?</title>
		<description><![CDATA[Or how about differentiating between new and returning customers? As a returning customer, I don’t want to see the "10% off all purchases for first-time buyers." But as a new prospective customer, I need to know about such promotions, as well as some of the basics, like your shipping and return policies.]]></description>
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		<title>Kevin Ertell: What I think is really interesting about Monetate</title>
		<description><![CDATA[We talked to Kevin about the challenges facing online retailers and just why he thinks Monetate is "exactly the right solution for retailers to create a great customer experience that is right for every individual customer."]]></description>
		<link>http://feedproxy.google.com/~r/monetate_blog/~3/H7rd9Mx4f5U/</link>
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		<title>Bryan Eisenberg on how Monetate takes marketing to the next level</title>
		<description><![CDATA[Bryan Eisenberg is a recognized authority and pioneer in online marketing. Bryan recently joined Monetate's Strategic Advisory Board and in this short YouTube video he talks about testing, online retailing, and how Monetate is "taking this to the next level."]]></description>
		<link>http://feedproxy.google.com/~r/monetate_blog/~3/X1r0qvNc2GI/</link>
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		<title>Another Global Brand Chooses Monetate for Testing, Targeting, and Personalization</title>
		<description><![CDATA[L'Occitane's Director of E-Commerce and CRM, Matt Kritzer, had some very nice things to say about Monetate: "We chose Monetate after taking a close look at all the competing solutions. The power of the Monetate solution, combined with its ease of use and integration, was what won us over."]]></description>
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