Еще одним важным аспектом, который привлек инвесторов в криптосферу, являются строгие методы обеспечения безопасности. Цифровые валюты считаются чрезвычайно безопасными и надежными, учитывая неизменный характер технологии блокчейн, которая лежит в их основе. Пользователи получают полный контроль над своими активами, и никакой банк или другой орган власти не управляет их счетами. Это также означает, что пользователи также несут ответственность за безопасное хранение своих монет. Как вы можете предположить, это возлагает довольно большую ответственность на плечи пользователей.

Хотя цифровые валюты считаются безопасными, взломы криптовалют не являются чем-то неслыханным. Фактически, по мере роста цен на криптовалюты росло и количество криптовалютных атак. Поскольку большинство инвесторов являются новичками в мире криптовалют и мало что знают о защите своих активов, это дает киберпреступникам четкий путь к доступу к их учетным записям и краже их средств.

Кроме того, угрозу криптобезопасности представляют не только взломы. Существуют и другие способы, которыми трейдеры могут потерять свои драгоценные токены, такие как потеря ключей доступа, сбои в работе компьютера или потеря аппаратных устройств. В связи с этим возникает вопрос, как пользователи криптовалют могут безопасно хранить свои монеты и управлять ими и свести к минимуму риск мошенничества или атак?

Чтобы хранить ваши токены и обеспечивать их безопасность в долгосрочной перспективе, вам нужно будет создать криптовалютный кошелек. Это звучит не слишком сложно, и технически это так и есть. Существуют различные типы кошельков, которые вы можете использовать, каждый из которых имеет свои преимущества и недостатки.

Необходимость выбора правильного типа кошелька только возрастает, когда вы думаете о высокой стоимости цифровых валют, которая, как ожидается, будет расти с течением времени, что делает их привлекательной мишенью для хакеров, и о громоздком процессе, через который вам придется пройти, чтобы вернуть свои активы в случае, если они будут потеряны или украдены, без уверенности в успехе.

Что такое криптокошелек?

Аппаратный криптокошелек

Если вы хотите сделать мудрый выбор, необходимо понимать, что такое криптокошельки и как они функционируют. Криптокошельки – это либо физические устройства, либо программные средства, которые позволяют пользователям легко хранить свои криптовалюты и управлять ими. Однако кошельки не хранят монеты как таковые. Вместо этого они хранят открытые и закрытые ключи, которые облегчают доступ к валютам, находящимся в общедоступных сетях блокчейна.

Криптографические ключи – это коды, состоящие из ряда букв и цифр, которые могут быть расшифрованы с помощью криптографических алгоритмов. Открытый ключ похож на номер банковского счета, который позволяет вам совершать транзакции, и им можно поделиться с кем угодно. Закрытый ключ, с другой стороны, похож на PIN-код, который дает вам доступ к средствам, хранящимся на счете, и должен храниться владельцем в секрете.

Каковы различные типы криптокошельков?

Хотя все криптокошельки используют один и тот же тип механизма, основанный на открытых и закрытых ключах, скорость транзакций и уровни безопасности варьируются в зависимости от типа выбранного вами кошелька. Итак, давайте взглянем на различные типы криптокошельков и их характеристики.

Аппаратный кошелек

Аппаратные кошельки – это физические устройства, на которых вы храните свои приватные ключи, и обычно они считаются самым безопасным вариантом хранения. Они могут принимать различные формы, от простых кусочков бумаги, на которых вы пишете свой ключ, до внешних устройств, таких как USB-накопители или устройства Bluetooth. Поскольку аппаратные кошельки относятся к категории “холодных” кошельков (они не подключены к Интернету), шансы злоумышленника получить доступ к ключам минимальны.

Самым большим недостатком аппаратных кошельков является доступность. Вам придется выполнить несколько действий, чтобы получить доступ к своим активам и проводить транзакции, поэтому холодные кошельки лучше всего использовать, когда вы планируете хранить свою криптовалюту и торгуете редко. Кроме того, вы должны отдавать себе отчет в том, что ответственность за сохранность вашего аппаратного кошелька полностью ложится на вас. Если он будет потерян или украден, вы, возможно, никогда не сможете вернуть свои криптографические данные.

Кастодиальный кошелек для хранения

Если вы не хотите испытывать трудности с покупкой и использованием аппаратного кошелька, вы можете позволить третьей стороне хранить ваши активы за вас, используя кастодиальный кошелек. Этот тип кошелька подразумевает предоставление платформе обмена, на которой вы открыли учетную запись, полного контроля над вашими личными ключами и средствами. Компания будет отвечать за хранение ваших приватных ключей, обычно как на холодных, так и на горячих кошельках.

Большинство крупных бирж, таких как Binance, предлагают эту опцию для своих клиентов, чтобы они могли хранить свой биткоин или любую другую цифровую валюту в безопасности и получать к ней доступ, когда захотят, что чрезвычайно удобно для частых трейдеров. Кроме того, если пользователи теряют свои закрытые ключи, они могут восстановить их с помощью начальной фразы.

Проблема с хранением ваших монет в специальном кошельке заключается в том, что вам приходится полностью доверять свои средства компании, которая может стать жертвой взломов или столкнуться с другими проблемами. Однако лучшие криптобиржи застрахованы, поэтому они могут возместить убытки клиентам в случае кибератаки.

Программный кошелек

Программные кошельки предоставляют еще один жизнеспособный способ хранения ваших криптовалют на случай, если ни один из других вариантов вам не понравится. Это горячие кошельки (ни подключены к Интернету), к которым вы можете получить доступ со своего рабочего стола или мобильного устройства через приложение. Программные кошельки просты в использовании на любой бирже, что делает их отличными для повседневных транзакций с небольших счетов

Однако имейте в виду, что уровень безопасности программного кошелька соответствует уровню безопасности вашего устройства. Таким образом, хотя вам не нужно беспокоиться о том, что вашими средствами распоряжается кто-то другой, вы должны проявлять особую осторожность и использовать надлежащие методы безопасности, если хотите избежать каких-либо рисков.

В конце концов, безопасность ваших крипто-активов зависит как от типа выбранного вами кошелька, так и от того, как вы ими управляете, поэтому обязательно проведите свое исследование, если хотите получить удовольствие от торговли без каких-либо неблагоприятных ситуаций.

Сообщение Лучшие варианты криптокошельков для обеспечения безопасности вашей криптовалюты появились сначала на Крипта и инвестиции.

Crossfit was born and gained a cult-like following. And by the late 20-teens, the buzziest workouts had shifted to Frankenstein-like hybrids that aimed to challenge people’s physical capabilities. Think: Pilates and HIIT fusion classes, yoga sculpt sessions in heated studios, and Tabata-style strength training.

Walking as a form of exercise became mostly reserved for those unable to partake in more grueling types of fitness for whatever reason.

Как ходьба стала самой крутой тренировкой

In March 2020, when the brick-and-mortar fitness industry shut its doors during the lockdown, the workout world was instantly rocked. During the strict stay-at-home period, aside from going to the grocery store, walking, hiking, and running were some of the only ways for some people to simply get out of the house. By the spring, the CDC endorsed walking with others (socially distanced, of course) as an acceptable and somewhat safe activity.

So, after months of isolation and Zoom workouts, walks with friends became the new happy hour.

Prior to the lockdown, Colleen Logan, vice president of public relations and corporate communications at digital fitness platform iFIT, says the brand recognized an increase of interest in interactive walking, hiking, and running workouts, which she believes had to do with their accessibility. “We want iFIT to reach the broadest number of consumers and walking is an excellent way to connect with the most people,” she explains. In hopes of feeding the piqued interest, the brand opted to invest resources in filming guided walks and runs in beautiful places around the world, like the top of Mount Kilimanjaro, the tallest peak in Africa, or up steep trails in Switzerland. The timing couldn’t have been better. iFIT’s popularity soared — in November 2020, they had 330,000 paid iFIT subscribers, and now they have almost 1.5 million — and Logan thinks it primarily had to do with its unique walks, which fuse fitness and adventure with people’s need for a mental escape.

Jillian Michaels, health and wellness expert and creator of The Fitness App by Jillian Michaels, has always considered walking an underappreciated workout. “I have always known that walking is the most affordable, accessible fitness solution. For that reason, I have many programs that are either walking only or incorporate walking.”

By the end of the year, others in the fitness industry noticed that walking wasn’t just a workout — it had gotten chic. In January 2021, Apple launched its Time to Walk feature for Apple Watch and Apple Fitness+ subscribers, which the brand described as “an inspiring new audio walking experience.” Each episode featured a different celebrity taking the user on a guided walk, with early guests including Dolly Parton, Shawn Mendes, and NBA star Draymond Green.

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Crossfit was born and gained a cult-like following. And by the late 20-teens, the buzziest workouts had shifted to Frankenstein-like hybrids that aimed to challenge people’s physical capabilities. Think: Pilates and HIIT fusion classes, yoga sculpt sessions in heated studios, and Tabata-style strength training.

Walking as a form of exercise became mostly reserved for those unable to partake in more grueling types of fitness for whatever reason.

How Walking Became The Coolest Workout

In March 2020, when the brick-and-mortar fitness industry shut its doors during the lockdown, the workout world was instantly rocked. During the strict stay-at-home period, aside from going to the grocery store, walking, hiking, and running were some of the only ways for some people to simply get out of the house. By the spring, the CDC endorsed walking with others (socially distanced, of course) as an acceptable and somewhat safe activity.

So, after months of isolation and Zoom workouts, walks with friends became the new happy hour.

Prior to the lockdown, Colleen Logan, vice president of public relations and corporate communications at digital fitness platform iFIT, says the brand recognized an increase of interest in interactive walking, hiking, and running workouts, which she believes had to do with their accessibility. “We want iFIT to reach the broadest number of consumers and walking is an excellent way to connect with the most people,” she explains. In hopes of feeding the piqued interest, the brand opted to invest resources in filming guided walks and runs in beautiful places around the world, like the top of Mount Kilimanjaro, the tallest peak in Africa, or up steep trails in Switzerland. The timing couldn’t have been better. iFIT’s popularity soared — in November 2020, they had 330,000 paid iFIT subscribers, and now they have almost 1.5 million — and Logan thinks it primarily had to do with its unique walks, which fuse fitness and adventure with people’s need for a mental escape.

Jillian Michaels, health and wellness expert and creator of The Fitness App by Jillian Michaels, has always considered walking an underappreciated workout. “I have always known that walking is the most affordable, accessible fitness solution. For that reason, I have many programs that are either walking only or incorporate walking.”

By the end of the year, others in the fitness industry noticed that walking wasn’t just a workout — it had gotten chic. In January 2021, Apple launched its Time to Walk feature for Apple Watch and Apple Fitness+ subscribers, which the brand described as “an inspiring new audio walking experience.” Each episode featured a different celebrity taking the user on a guided walk, with early guests including Dolly Parton, Shawn Mendes, and NBA star Draymond Green.

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Crossfit was born and gained a cult-like following. And by the late 20-teens, the buzziest workouts had shifted to Frankenstein-like hybrids that aimed to challenge people’s physical capabilities. Think: Pilates and HIIT fusion classes, yoga sculpt sessions in heated studios, and Tabata-style strength training.

Walking as a form of exercise became mostly reserved for those unable to partake in more grueling types of fitness for whatever reason.

How Walking Became The Coolest Workout

In March 2020, when the brick-and-mortar fitness industry shut its doors during the lockdown, the workout world was instantly rocked. During the strict stay-at-home period, aside from going to the grocery store, walking, hiking, and running were some of the only ways for some people to simply get out of the house. By the spring, the CDC endorsed walking with others (socially distanced, of course) as an acceptable and somewhat safe activity.

So, after months of isolation and Zoom workouts, walks with friends became the new happy hour.

Prior to the lockdown, Colleen Logan, vice president of public relations and corporate communications at digital fitness platform iFIT, says the brand recognized an increase of interest in interactive walking, hiking, and running workouts, which she believes had to do with their accessibility. “We want iFIT to reach the broadest number of consumers and walking is an excellent way to connect with the most people,” she explains. In hopes of feeding the piqued interest, the brand opted to invest resources in filming guided walks and runs in beautiful places around the world, like the top of Mount Kilimanjaro, the tallest peak in Africa, or up steep trails in Switzerland. The timing couldn’t have been better. iFIT’s popularity soared — in November 2020, they had 330,000 paid iFIT subscribers, and now they have almost 1.5 million — and Logan thinks it primarily had to do with its unique walks, which fuse fitness and adventure with people’s need for a mental escape.

Jillian Michaels, health and wellness expert and creator of The Fitness App by Jillian Michaels, has always considered walking an underappreciated workout. “I have always known that walking is the most affordable, accessible fitness solution. For that reason, I have many programs that are either walking only or incorporate walking.”

By the end of the year, others in the fitness industry noticed that walking wasn’t just a workout — it had gotten chic. In January 2021, Apple launched its Time to Walk feature for Apple Watch and Apple Fitness+ subscribers, which the brand described as “an inspiring new audio walking experience.” Each episode featured a different celebrity taking the user on a guided walk, with early guests including Dolly Parton, Shawn Mendes, and NBA star Draymond Green.

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Crossfit was born and gained a cult-like following. And by the late 20-teens, the buzziest workouts had shifted to Frankenstein-like hybrids that aimed to challenge people’s physical capabilities. Think: Pilates and HIIT fusion classes, yoga sculpt sessions in heated studios, and Tabata-style strength training.

Walking as a form of exercise became mostly reserved for those unable to partake in more grueling types of fitness for whatever reason.

How Walking Became The Coolest Workout

In March 2020, when the brick-and-mortar fitness industry shut its doors during the lockdown, the workout world was instantly rocked. During the strict stay-at-home period, aside from going to the grocery store, walking, hiking, and running were some of the only ways for some people to simply get out of the house. By the spring, the CDC endorsed walking with others (socially distanced, of course) as an acceptable and somewhat safe activity.

So, after months of isolation and Zoom workouts, walks with friends became the new happy hour.

Prior to the lockdown, Colleen Logan, vice president of public relations and corporate communications at digital fitness platform iFIT, says the brand recognized an increase of interest in interactive walking, hiking, and running workouts, which she believes had to do with their accessibility. “We want iFIT to reach the broadest number of consumers and walking is an excellent way to connect with the most people,” she explains. In hopes of feeding the piqued interest, the brand opted to invest resources in filming guided walks and runs in beautiful places around the world, like the top of Mount Kilimanjaro, the tallest peak in Africa, or up steep trails in Switzerland. The timing couldn’t have been better. iFIT’s popularity soared — in November 2020, they had 330,000 paid iFIT subscribers, and now they have almost 1.5 million — and Logan thinks it primarily had to do with its unique walks, which fuse fitness and adventure with people’s need for a mental escape.

Jillian Michaels, health and wellness expert and creator of The Fitness App by Jillian Michaels, has always considered walking an underappreciated workout. “I have always known that walking is the most affordable, accessible fitness solution. For that reason, I have many programs that are either walking only or incorporate walking.”

By the end of the year, others in the fitness industry noticed that walking wasn’t just a workout — it had gotten chic. In January 2021, Apple launched its Time to Walk feature for Apple Watch and Apple Fitness+ subscribers, which the brand described as “an inspiring new audio walking experience.” Each episode featured a different celebrity taking the user on a guided walk, with early guests including Dolly Parton, Shawn Mendes, and NBA star Draymond Green.

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Crossfit was born and gained a cult-like following. And by the late 20-teens, the buzziest workouts had shifted to Frankenstein-like hybrids that aimed to challenge people’s physical capabilities. Think: Pilates and HIIT fusion classes, yoga sculpt sessions in heated studios, and Tabata-style strength training.

Walking as a form of exercise became mostly reserved for those unable to partake in more grueling types of fitness for whatever reason.

How Walking Became The Coolest Workout

In March 2020, when the brick-and-mortar fitness industry shut its doors during the lockdown, the workout world was instantly rocked. During the strict stay-at-home period, aside from going to the grocery store, walking, hiking, and running were some of the only ways for some people to simply get out of the house. By the spring, the CDC endorsed walking with others (socially distanced, of course) as an acceptable and somewhat safe activity.

So, after months of isolation and Zoom workouts, walks with friends became the new happy hour.

Prior to the lockdown, Colleen Logan, vice president of public relations and corporate communications at digital fitness platform iFIT, says the brand recognized an increase of interest in interactive walking, hiking, and running workouts, which she believes had to do with their accessibility. “We want iFIT to reach the broadest number of consumers and walking is an excellent way to connect with the most people,” she explains. In hopes of feeding the piqued interest, the brand opted to invest resources in filming guided walks and runs in beautiful places around the world, like the top of Mount Kilimanjaro, the tallest peak in Africa, or up steep trails in Switzerland. The timing couldn’t have been better. iFIT’s popularity soared — in November 2020, they had 330,000 paid iFIT subscribers, and now they have almost 1.5 million — and Logan thinks it primarily had to do with its unique walks, which fuse fitness and adventure with people’s need for a mental escape.

Jillian Michaels, health and wellness expert and creator of The Fitness App by Jillian Michaels, has always considered walking an underappreciated workout. “I have always known that walking is the most affordable, accessible fitness solution. For that reason, I have many programs that are either walking only or incorporate walking.”

By the end of the year, others in the fitness industry noticed that walking wasn’t just a workout — it had gotten chic. In January 2021, Apple launched its Time to Walk feature for Apple Watch and Apple Fitness+ subscribers, which the brand described as “an inspiring new audio walking experience.” Each episode featured a different celebrity taking the user on a guided walk, with early guests including Dolly Parton, Shawn Mendes, and NBA star Draymond Green.

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Crossfit was born and gained a cult-like following. And by the late 20-teens, the buzziest workouts had shifted to Frankenstein-like hybrids that aimed to challenge people’s physical capabilities. Think: Pilates and HIIT fusion classes, yoga sculpt sessions in heated studios, and Tabata-style strength training.

Walking as a form of exercise became mostly reserved for those unable to partake in more grueling types of fitness for whatever reason.

How Walking Became The Coolest Workout

In March 2020, when the brick-and-mortar fitness industry shut its doors during the lockdown, the workout world was instantly rocked. During the strict stay-at-home period, aside from going to the grocery store, walking, hiking, and running were some of the only ways for some people to simply get out of the house. By the spring, the CDC endorsed walking with others (socially distanced, of course) as an acceptable and somewhat safe activity.

So, after months of isolation and Zoom workouts, walks with friends became the new happy hour.

Prior to the lockdown, Colleen Logan, vice president of public relations and corporate communications at digital fitness platform iFIT, says the brand recognized an increase of interest in interactive walking, hiking, and running workouts, which she believes had to do with their accessibility. “We want iFIT to reach the broadest number of consumers and walking is an excellent way to connect with the most people,” she explains. In hopes of feeding the piqued interest, the brand opted to invest resources in filming guided walks and runs in beautiful places around the world, like the top of Mount Kilimanjaro, the tallest peak in Africa, or up steep trails in Switzerland. The timing couldn’t have been better. iFIT’s popularity soared — in November 2020, they had 330,000 paid iFIT subscribers, and now they have almost 1.5 million — and Logan thinks it primarily had to do with its unique walks, which fuse fitness and adventure with people’s need for a mental escape.

Jillian Michaels, health and wellness expert and creator of The Fitness App by Jillian Michaels, has always considered walking an underappreciated workout. “I have always known that walking is the most affordable, accessible fitness solution. For that reason, I have many programs that are either walking only or incorporate walking.”

By the end of the year, others in the fitness industry noticed that walking wasn’t just a workout — it had gotten chic. In January 2021, Apple launched its Time to Walk feature for Apple Watch and Apple Fitness+ subscribers, which the brand described as “an inspiring new audio walking experience.” Each episode featured a different celebrity taking the user on a guided walk, with early guests including Dolly Parton, Shawn Mendes, and NBA star Draymond Green.

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Crossfit was born and gained a cult-like following. And by the late 20-teens, the buzziest workouts had shifted to Frankenstein-like hybrids that aimed to challenge people’s physical capabilities. Think: Pilates and HIIT fusion classes, yoga sculpt sessions in heated studios, and Tabata-style strength training.

Walking as a form of exercise became mostly reserved for those unable to partake in more grueling types of fitness for whatever reason.

How Walking Became The Coolest Workout

In March 2020, when the brick-and-mortar fitness industry shut its doors during the lockdown, the workout world was instantly rocked. During the strict stay-at-home period, aside from going to the grocery store, walking, hiking, and running were some of the only ways for some people to simply get out of the house. By the spring, the CDC endorsed walking with others (socially distanced, of course) as an acceptable and somewhat safe activity.

So, after months of isolation and Zoom workouts, walks with friends became the new happy hour.

Prior to the lockdown, Colleen Logan, vice president of public relations and corporate communications at digital fitness platform iFIT, says the brand recognized an increase of interest in interactive walking, hiking, and running workouts, which she believes had to do with their accessibility. “We want iFIT to reach the broadest number of consumers and walking is an excellent way to connect with the most people,” she explains. In hopes of feeding the piqued interest, the brand opted to invest resources in filming guided walks and runs in beautiful places around the world, like the top of Mount Kilimanjaro, the tallest peak in Africa, or up steep trails in Switzerland. The timing couldn’t have been better. iFIT’s popularity soared — in November 2020, they had 330,000 paid iFIT subscribers, and now they have almost 1.5 million — and Logan thinks it primarily had to do with its unique walks, which fuse fitness and adventure with people’s need for a mental escape.

Jillian Michaels, health and wellness expert and creator of The Fitness App by Jillian Michaels, has always considered walking an underappreciated workout. “I have always known that walking is the most affordable, accessible fitness solution. For that reason, I have many programs that are either walking only or incorporate walking.”

By the end of the year, others in the fitness industry noticed that walking wasn’t just a workout — it had gotten chic. In January 2021, Apple launched its Time to Walk feature for Apple Watch and Apple Fitness+ subscribers, which the brand described as “an inspiring new audio walking experience.” Each episode featured a different celebrity taking the user on a guided walk, with early guests including Dolly Parton, Shawn Mendes, and NBA star Draymond Green.

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Crossfit was born and gained a cult-like following. And by the late 20-teens, the buzziest workouts had shifted to Frankenstein-like hybrids that aimed to challenge people’s physical capabilities. Think: Pilates and HIIT fusion classes, yoga sculpt sessions in heated studios, and Tabata-style strength training.

Walking as a form of exercise became mostly reserved for those unable to partake in more grueling types of fitness for whatever reason.

How Walking Became The Coolest Workout

In March 2020, when the brick-and-mortar fitness industry shut its doors during the lockdown, the workout world was instantly rocked. During the strict stay-at-home period, aside from going to the grocery store, walking, hiking, and running were some of the only ways for some people to simply get out of the house. By the spring, the CDC endorsed walking with others (socially distanced, of course) as an acceptable and somewhat safe activity.

So, after months of isolation and Zoom workouts, walks with friends became the new happy hour.

Prior to the lockdown, Colleen Logan, vice president of public relations and corporate communications at digital fitness platform iFIT, says the brand recognized an increase of interest in interactive walking, hiking, and running workouts, which she believes had to do with their accessibility. “We want iFIT to reach the broadest number of consumers and walking is an excellent way to connect with the most people,” she explains. In hopes of feeding the piqued interest, the brand opted to invest resources in filming guided walks and runs in beautiful places around the world, like the top of Mount Kilimanjaro, the tallest peak in Africa, or up steep trails in Switzerland. The timing couldn’t have been better. iFIT’s popularity soared — in November 2020, they had 330,000 paid iFIT subscribers, and now they have almost 1.5 million — and Logan thinks it primarily had to do with its unique walks, which fuse fitness and adventure with people’s need for a mental escape.

Jillian Michaels, health and wellness expert and creator of The Fitness App by Jillian Michaels, has always considered walking an underappreciated workout. “I have always known that walking is the most affordable, accessible fitness solution. For that reason, I have many programs that are either walking only or incorporate walking.”

By the end of the year, others in the fitness industry noticed that walking wasn’t just a workout — it had gotten chic. In January 2021, Apple launched its Time to Walk feature for Apple Watch and Apple Fitness+ subscribers, which the brand described as “an inspiring new audio walking experience.” Each episode featured a different celebrity taking the user on a guided walk, with early guests including Dolly Parton, Shawn Mendes, and NBA star Draymond Green.

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Crossfit was born and gained a cult-like following. And by the late 20-teens, the buzziest workouts had shifted to Frankenstein-like hybrids that aimed to challenge people’s physical capabilities. Think: Pilates and HIIT fusion classes, yoga sculpt sessions in heated studios, and Tabata-style strength training.

Walking as a form of exercise became mostly reserved for those unable to partake in more grueling types of fitness for whatever reason.

How Walking Became The Coolest Workout

In March 2020, when the brick-and-mortar fitness industry shut its doors during the lockdown, the workout world was instantly rocked. During the strict stay-at-home period, aside from going to the grocery store, walking, hiking, and running were some of the only ways for some people to simply get out of the house. By the spring, the CDC endorsed walking with others (socially distanced, of course) as an acceptable and somewhat safe activity.

So, after months of isolation and Zoom workouts, walks with friends became the new happy hour.

Prior to the lockdown, Colleen Logan, vice president of public relations and corporate communications at digital fitness platform iFIT, says the brand recognized an increase of interest in interactive walking, hiking, and running workouts, which she believes had to do with their accessibility. “We want iFIT to reach the broadest number of consumers and walking is an excellent way to connect with the most people,” she explains. In hopes of feeding the piqued interest, the brand opted to invest resources in filming guided walks and runs in beautiful places around the world, like the top of Mount Kilimanjaro, the tallest peak in Africa, or up steep trails in Switzerland. The timing couldn’t have been better. iFIT’s popularity soared — in November 2020, they had 330,000 paid iFIT subscribers, and now they have almost 1.5 million — and Logan thinks it primarily had to do with its unique walks, which fuse fitness and adventure with people’s need for a mental escape.

Jillian Michaels, health and wellness expert and creator of The Fitness App by Jillian Michaels, has always considered walking an underappreciated workout. “I have always known that walking is the most affordable, accessible fitness solution. For that reason, I have many programs that are either walking only or incorporate walking.”

By the end of the year, others in the fitness industry noticed that walking wasn’t just a workout — it had gotten chic. In January 2021, Apple launched its Time to Walk feature for Apple Watch and Apple Fitness+ subscribers, which the brand described as “an inspiring new audio walking experience.” Each episode featured a different celebrity taking the user on a guided walk, with early guests including Dolly Parton, Shawn Mendes, and NBA star Draymond Green.

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