These episodes will consist of my self stories and tips for freelancing, with proven facts.

Before we start, let’s just please say the word: Dude, freelancing is heaven!

Since it’s almost officially the end of industrial age / fresh start of the IT age, this new era completely changed (and still changing) the way people work.

Busier schedules, more years of work to get appreciated/promoted, harder conditions to stay alive, inconsistent global economic status etc, I can add a ton more of matters which negatively affects the physcology of an employee these days.

Moreover, with the impact of the latest global economic crisis, many people got fired, lost their jobs, lost their houses, lost their hopes for future…

This is bringing us to one single question: While it is obvious that these conditions are likely to go worse, how can we best stay alive, and get paid without risks?

The answer is yes, freelancing. More and more people are joining in the home business owners, freelance designers & coders community.

If you are a designer like me, who hate receiving feedbacks / directions from a client representative or project manager; you will(maybe already do) absolutely love freelance business.

Having a 10 years business experince, I have been freelancing for 3 years now. So how was it until the last 3 years?

Realizing the Facts:

I started my journey in a travel agency as a junior illustrator/designer in 1998, slowly stepping up in my career with sleepless hours, huge efforts for small outcomes, working the butt off for maybe a small possible raise in salary or getting promoted.

I did eventually reach to a final step with becoming a known interactive art director in my country, a design star in the local business. But still when it came to getting paid, it never felt enough since I DO NOT LIKE CERTAIN AMOUNT OF $ LIMITS for each month/year.

Besides, most of us are disgusted with the following, if we are working as an employee of an agency/company:

• Being told of what to do, how to do (Even when I was entitled as the creative director, that never changed this fact)
• Undervaluation of our work by the bosses / managers.
• Fixed working hours, having to wake up at 8 am every damn morning for 5 days in a week for years, with a huge hatred of sundays (hello, it’s monday tomorrow, you can stop enjoying your weekend).
• Always living with the fear of “What if I get fired?”
• Trying to keep money for that sexy motorcycle, nicer car, delicious new Mac; while trying to survive paying the rents, bills, everyday expenses, sudden expenses, hidden expenses with that fixed salary.Very few of us get that nice car or the new Mac (aftew months/years of moneykeeping).
• Vacation? Oh, it wouldn’t hurt anyone to dream of it, would it?
• Wishing to see Paris, Madrid. Ok great, finally saw the places, but gotta get back to hell because the paid vacation time is almost over.

I was getting closer to my age of 30, faster and faster in time. I mean, how long more could this go?

People, do you ever know any decently living, well paid “employee” web designer over 35 around you? No, because all the classified ads say “between ages of 22-28” or use the phrase “not older than 30”.

I realized that we are trash after a certain age period. So, what to do?

Good Jobs for Older Designers/Developers:

I acquired Adobe instructor certifications, in order to start getting paid from teaching.

Teaching doesn’t have an age limit right? Besides, you get more appreciated as you go older and at least you are the king in the class.

But at least half of the matters in the list of being an employee are still in action. No long vacations, waking up early, trying to keep money…

Enough of this unending pain already.

Freelancing is the new employment. It is a demand for clients, it is going to be a demand for almost any individual in the future.

The concept of freelancing is also the guaranteed way of staying alive in this new business age, if you follow the right path.

On the contrary to working onsite/salary based, freelancing has more pros than cons. But let’s see both:

Pros of Full Time Freelancing:

• You can wake up whenever you want.
• You can work whenever you want, take your time off as long as you like whenever you like (considering the risks as well)
• You are the boss, noone is in the position to tell you what to do.
• No fixed payment each month, because if you want; you know that you can get paid 100 times more than your ex-salary.
• No fear of getting fired because you already fired yourself and always ready for new horizons!
• More time with your friends and family
• Don’t like the city you live and work? Go ahead, the world is under your feet you can work anywhere you like because you’re a freelancer!

Cons of Full Time Freelancing:

• Well, there’s no guarantee that you will get paid forever (but hey, isn’t it already the same with being an employee with uncertain future lately?)
• You need to pay for your insurances yourself. Because noone else will.
• If you fail freelancing after mistakes over mistakes, you are so dead. As if you had a company went bankruptcy, so bad enough to encourage you commit suicide over debts and financial penalties.
• You still need to work hard.

Of course, in order to activate the pros; there are many certain rules you should stick with, which I will explain in the following episodes. And if you follow the rules, you never will face the cons of freelancing, except to keep the hard work going.

Last year(2008), I gained a gross amount of $95k in total. Well, I was broke by Jan 09 but that was because of my failure on money management; which is another story.

The point is: If I want, I can.

Next, I will start showing you how deep the rabbit hole goes (Assuming you’ve already got the red pill).

PS: I find it pretty amusing how the overall look of the article is like a network marketing commercial.

In this period, you will drop into the maintenance mode page for all weekend. I appreciate your understanding in advance =) (means first timers won’t be able to see/download free stuff).

I will tweak monofactor a bit; add some nicer stuff on my sidebar, my portfolio items and showcase, my blog posts and some archiving improvements.

I promise to come back with a better turnout.

Thank you everyone.

Onur

Like I promised, one of many upcoming free stuff is up.

I created this one to use on my projects. The file contains a photoshop psd format scalable vector shaped iMac icon. Customize it, shrink it, iconize it, do anything you want =)

I hope you like it. Here is the download link.

Oh and again, please do not directly link to the download link without letting me know. You can only spread this post by sharing this post’s link.

Thank you!

I keep my ideas and thoughts to share in keep. It’s just that I’ve been really busy with client projects and personal ventures.

So I’m coming back with a few updates very soon.Here are what’s coming up:

• Some free stuff which I think will love me even more =p (more icons, a psd, an html and a wordpress theme)
• Some tips for wordpress theming

I know most of you people love this website and I will try taking more time for the blog.

See you with the updates!

These rules are global. But for web design, it slightly differs from other mediums.

I Would Like to Remind You One Thing:

Design is essential, but when it comes to design for the web; the immortal motto is the same: “Content is king”.

Web design relating to the information design gets us to this point. People use the web for one main purpose: Information.

And since we still have a limited amount of font faces available for browser styles, we always have to consider users’ reading preferences.

Remember the “comic sans” era that dominated the amateur sites’ text type and banned with a huge word of mouth? There was a reason for it.

Type on the web need to be both aesthetic and easy to read. If you maximize the aesthetic level, you will loose readability. If you maximize readability, you may not have a design at all.

If you just noticed the slight change on my single blog page font, you will see what I mean.

The font you used to see in my blog detail page was the same with the <body> font, Lucida Sans Unicode.

Which I think helped the whole concept of Monofactor stay intact, but maybe a little less readable on the long text parts.

So I changed the font to Helvetica, Arial on single blog pages.

This change I believe made the blog entry text even more readable.

In fact, my statistics show that the bounce rate went down and time on site has increased since the font change on the entries.

Like I said, typography matters =)