Parental Alienation

A GUIDE TO THE PARENTAL ALIENATION SYNDROME
by
Stan Hayward FNF Research Officer

What is it?

The Parental Alienation Syndrome (PAS) is the systematic denigration by one parent by the other with the intent of alienating the child against the other parent. The purpose of the alienation is usually to gain or retain custody without the involvement of the father. The alienation usually extends to the father’s family and friends as well.

Dr. Richard Gardner in his book ‘The Parental Alienation Syndrome’ states (P.74) “Many of these children proudly state that their decision to reject their fathers is their own. They deny any contribution from their mothers. And the mothers often support this vehemently. In fact, the mothers will often state that they want the child to visit with the father and recognise the importance of such involvement, yet such a mother’s every act indicates otherwise. Such children appreciate that, by stating the decision is their own, they assuage mothers guilt and protect her from criticism. Such professions of independent thinking are supported by the mother who will often praise these children for being the kind of people who have minds of their own and are forthright and brave enough to express overtly their opinions. Frequently, such mothers will exhort their children to tell them the truth regarding whether or not they really want to see their fathers. The child will usually appreciate that “the truth” is the profession that they hate the father and do not want to see him ever again. They thereby provide that answer – couched as “the truth” – which will protect them from their mother’s anger if they were to state what they really wanted to do, which is to see their fathers. It is important for the reader to appreciate that after a period of programming the child may not know what is the truth any more and come to actually believe that the father deserves the vilification being directed against him. The end point of the brainwashing process has then been achieved.

HOW COMMON IS IT?

Nearly every FNF member will have some experience of it. We have cases where children as young as two years old ‘claim’ not to want to see their father again, and cases where all children of one family will all decide that they do not wish to see their father again. It comes up to some degree in virtually every case where the father is attempting to get or extend contact, and most appeals will include aspect of PAS being a factor in the stopping or disruption of access.

WHY IS IT SO COMMON?

It is a very effective legal device for getting custody. There are two reasons for this. First the Children Act of 1989 took more consideration of ‘the child’s wishes’, and secondly the Child Support Agency separated the issues of court orders for maintenance and contact. A mother who stops or disrupts contact ‘defined by a court order’ is in contempt of court, and may be fined or jailed. There are no cases of this actually happening because the courts will state “it is of no benefit to the child for the mother to be punished”, but it does mean she may be repeatedly brought back to court for being obstructive. To overcome this she will state “The child does not wish to see the father”. A Court Welfare Officer will then interview the child and report that the child has confirmed that it does not wish to see the father. The ‘child’s wishes’ will then be taken into consideration and the court will stop the fathers contact. The mother will be in the clear, the CWO will have reported the matter accurately, and the court will respond accordingly. The father will have lost contact, probably for several years until the child is old enough to become independent of the mother. In the majority of cases the child will then return to the father. Interviews with adults who have been through this experience as children make the common statement that ‘they did not know how to cope with the situation, so avoided the father rather than hated him’.

WHY DON’T CWO’S RECOGNISE THE SITUATION?

They do, but a NAPO (National Association of Probation Offers) spokeswoman stated “NAPO has no policy on PAS” meaning that though recognised, there is no clear cut action to be taken. If the CWO recommends Family Therapy it is expensive and time consuming. CWO do not have the time, the experience, or resources to do what needs to be done. They should interview the child out of the vicinity of both parents, and better, in the company of each parent separately. Though they are authorised to do this, they rarely choose to do so. A common complaint of FNF members is that the CWO’s interviews are not carried out with the intent of getting the facts, but merely to go through the motions. Most Court reports will be drawn up with the intent of getting the result the CWO chooses rather than as information for the court to decide upon.

IS IT OFFICIALLY RECOGNISED?

There are two distinct aspects of PAS; medical and legal. Medically PAS is a form of emotional child abuse. Parents in hostile separations typically suffer depression, anger, and aggression. The expression of these feelings takes on the form of withdrawing love and communication. This extends to the children via the custodial parent. As a medical problem it is closely related to ‘False allegations of sexual abuse’ used to stop the father having contact; and to the ‘Stockholm syndrome’ which describes the children as ‘hostages’ afraid of the mother, and obeying her as a means of survival. There are also aspects of ‘False memory syndrome’ whereby the child may be instilled with false memories of the father. Legally PAS is recognised as a behaviour pattern but often goes under other names such as ‘Coaching, Prejudicing, Rehearsing’ and synonyms of brainwashing. Although recognised by the courts it is rarely acted upon because as a form of emotional abuse it is very difficult to define, and would require bringing in Social Services. The other forms of child abuse are Physical, Sexual, and Neglect, and are easily identified by expert witnesses. Emotional abuse can only be registered as part of these. Some courts will act upon it, but do so by simply ignoring the mothers claims of ‘the childs wishes’ and indicate that she is being obstructive. The more enlightened courts will order family therapy, and ensure that visitation rights are kept. Anyone claiming PAS should always look for Family therapy as a way forward. Although PAS is currently recognised, but not acted upon, it is actually a crime to ‘incite hatred on the basis of colour, religion, or creed’ . Also the government is considering making ‘Stalking’ a crime on the basis of ‘emotional abuse’. In the USA one father had maintenance suspended on the grounds that his daughter ‘hated’ him even though he had made every reasonable effort to form a relationship with her. Such an approach by the courts here would prevent PAS being used as a loophole in the law.

OFFICIAL COMMENTS ON PAS

A spokeswoman for the Home Office ‘Probation Service Division states: “Both the Home Office and the court welfare service are also aware of the fact that parents may seek to manipulate their children and encourage them to make statements designed to lessen the chances of the absent parent being granted contact with the child. Where an officer suspects that such coaching or manipulation has taken place, he or she will take this into account when preparing the welfare report and ensure that it is brought to the courts attention”.

A spokesman for the Dept. of Health said: “The potential for alienation by feuding parents is a commonly recognised problem”

A spokeswoman for the Inst. of Family Therapy said: “With one parent gone, their fear is that they will be abandoned by the other, so they say whatever the present parent wishes to hear”, and “When children under twelve are forced to choose, they tend to align with the parent they are living with”.

A leading Child Psychiatrist states: “…a child states that they do not wish to see the non-custodial parent happens far too frequently as a result of the bitterness between partners after the breakdown of their relationship”.

WHAT IS THE BEST LEGAL APPROACH TO PAS?

If you are getting a solicitor there are now solicitors who specialise in this field. Find one that works in this field rather than one who simply claims to know about it. Get advice from FNF on this. Magistrates courts tend to be dominated by lady magistrates. Experience has shown that they are less sympathetic to the fathers case than judges in the higher courts. If possible, avoid a magistrates court and go for a county court. You can refuse to have a CWO who you feel is not reporting your case correctly or not dealing with essential facts. Don’t assume they will ask you the right questions. Write down the questions you would like them to ask, and prepare the answers. When you meet up with the CWO then have that information ready for them. If it is not included in your court report then question it. Also make sure you know the date when you can expect to receive the report, as some CWO’s don’t bother telling you. It is essential that you question ALL ERRORS AND OMISSIONS AT THE EARLIEST POSSIBLE TIME. Notify the CWO of these before your case, and notify the court of the reply (or lack of one). Have a listing of the errors and omissions available at the court.

Some CWO’s will accept and report PAS. You should keep a diary and copies of all communications between yourself, the mother of your children, and your children as evidence. Recognised evidence is typically:
a) The mother obstructs all attempts for you to communicate with her or the children in spite of saying ’she is not stopping the children seeing you’.
b) The children will suddenly start making excuses for you not seeing them. They may say they do not want gifts from you. Gifts sent will not be acknowledged, or they may even be returned – signed by the child.
c) Though the child supposedly doesn’t want to see you, it will also suddenly stop seeing anyone connected to you. This will include close relatives, friends, etc. They will even stop talking to your neighbours and anyone who might be in direct contact with you. The mother will also stop contacting anyone connected to you in spite of outwardly claiming not to be involved in the childs attitudes. All such instances should be recorded as it is an indicator that the child is frightened rather than hateful.
d) The mother will pursue the strategy of obstructiveness by going to the school, clubs, and places where your children regularly visit, and state to the authorities that you are not to contact your children there.
e) You will find that others close to the mother will not communicate with you.

In all, the mothers strategy will be to totally isolate you from the children by gradually breaking every line of contact you might have with her or the children.

WHAT CAN YOU DO?

Your strategy has to be the opposite, and to create every possible line of contact with your children, the mother, and anyone connected with them.

There are no rules as everyone’s case is unique, but there are many common sense actions you can take.
1. Work on the assumption that your child might turn up tomorrow. Ideally they will find you happy and leading a full life. They will want to see you as the father they knew. They will not want to be reminded of the past or of conflicts you have with the mother. Your first priority is to make sure you are not destroyed or undermined by the situation.

2. You will go through a period of grieving for your child. It will be similar to someone who has lost a child through death. It will occupy all your waking moments and dreams. This will last until you can ‘let go’ of your child. You can best do this by keeping yourself as fully occupied as possible. If you have contact with other children such as relatives, or can be involved in childrens activities, this helps. Retain and develop your fathering skills.

3. Openly discuss the problem with anyone who will talk to you about it. You may be surprised to find how many other people have similar problems and have learned to cope. It will relieve the inner tension. Don’t brood on it. Regard it in the way of men separated from their families during the war. Think positively.

4. Try to play an active part in FNF. The worst feeling is of helplessness. Doing something, anything, gives a feeling that you have some control over the situation.

5. Make yourself knowledgeable about the situation. Collect articles, letters, etc. that deal with this problem. What initially is seen as a confused situation will soon be seen as a predictable pattern that helps you to assess your own situation. Having a plan gives you direction.

6. In spite of some women being the perpetrators of this problem, most women will be very sympathetic and supportive of your case. They will often be able to give you a good idea of why the mother of your child acts as she does. It is a great help to have women friends to discuss this with.

7. Try to form contacts with other FNF members. Don’t just come to a few meetings or assume that there are clear cut answers. We find that each case has some new insight. It is only by becoming aware of new attitudes in the courts, government, etc. that we can look at new directions. Your case is important to us all. Make sure it is known, discussed, and reported. Your comments are valuable. Write to papers, write to your MP, write to FNF.

WHY DOES THE MOTHER WANT TO GET RID OF THE FATHER?

There is no clear cut answer to this. In some cases it is done with intent by the mother to get rid of the father, while in other case the situation just gets out of hand and drifts to the point where PAS just becomes one more step in the wrong direction. A survey of FNF members showed the following variety of reasons. In many cases there will be several different reasons combined.

There are many reasons why a mother should want the children to hate the father. Some of these are listed below.

1. The mother wants to start a new life and wants the father out of the way. She may be more successful than he is. He is seen as an encumbrance.
2. The mother wants money/property from the father and uses the children as bargaining pawns.
3. The mother hates the father and uses the children as weapons.
4. The mother is possessive and wants all the childrens love.
5. The mother is jealous of the love/gifts the father gives the child but not to her.
6. The mother cannot cope with her own life. Contact with the father in any form is difficult for her. It is a common statement by fathers that the mother suffers from depression. Sometimes PMT, when rows are likely to flare up over minor incidents, and lead to greater hostility.
7. Disappointment. She feels he is unworthy to be a father and doesn’t deserve the children.
8. The mother is egged on by other women hostile to men. Typically if she is in a group of single mothers.
9. The mother uses access to control the children (if you don’t behave then you can’t see daddy).
10. The mother can’t compete with the father who may be able to give the children more treats in the short time he sees them. The children may boost him at her expense, and typically demand more from her.
11. The children may be the only aspect of control the mother has, so uses it to boost her own esteem rather than for the interests of the children. This is the power motive more commonly seen in men.
12. The mother may still like the father and uses the children as a means of controlling him.
13. The mother may be punishing the fathers new partner indirectly as the father may know that he could see the children if it wasn’t for the new partner.
14. The mother may be independent and never wanted a man around anyway apart from fathering her children (entrapment). Or she may have gained independence during the marriage and now wants to exploit it.
15. As often quoted, the mother may see children as a way of getting a house, welfare money, and other benefits. The father was always incidental in the matter.
16. Some women actually believe that men are not interested in their children.
17. The mother assumes hostility by the father towards her is also towards the children, so ‘protects’ them by keeping him away.
18. The mother has a different lifestyle to the father, and does not want the children to copy his way of life.
19. The mother may have no family of her own (typically foreign wives), whereas the father may have a family. The mother regards the child as ‘her family’.
20. The mother may become emotionally dependent upon the child, and regard any affections the child has for the father as depriving her.
21. The mother simply regards the child as her property, and sees the father as making a claim on her ‘possessions’.
22. The mother dislikes the fathers new partner, who she sees as a rival ‘mother’, so prevents the child seeing the father.
23. The mother’s new partner is the one who is preventing contact because he wishes to be seen as the ‘daddy’.
24. She fears the children will leave her for him.
25. She wants to prove to her new partner that he is the only man in her life.
26. She may have come from a broken family, and not be able to sustain a relationship.
27. The father is a constant reminder of the failed relationship that she prefers to forget.
28. She may be starting a new involvement, or having difficulties with the existing one, and doesn’t want the children to tell the father about her affairs.

THE IMPORTANCE OF KNOWING WHY THE MOTHER DOES IT.

If you know why the mother behaves as she does then you are in a much better position to deal with the situation. A mother who has another partner will want the father out of her life for the simple reason that it makes her life complicated to have him around. The childs needs are secondary. On the other hand a mother who lives in a house owned by the father and relies on his goodwill for extras over and above maintenance, might be alienating the children as a means of getting the property or getting more money. In such a case the situation might be open to negotiation.

WHAT ARE THE FACTORS TO CONSIDER?

As the main aim of the mother is to stop all contact, while the main aim of the father is to gain all contact there are a number of factors that can be assessed to give the father an idea of his chances.
1. The age of the children. The older the better.
2. The locality of the children. The nearer the better.
3. The number of children. The more the better.
4. The independence of the mother. The less the better.
5. The friends and relatives of the mother and father. The more the better.
6. The resources of the father. The more the better.
7. The mobility and availability of the father. The greater the better.

It is a mistake of many fathers to assume that the matter is in the hands of the court, and decisions made there are the essential ones. The reality is that the courts decisions are only one aspect of the situation. The mother has her own life to live, and she will have the same problems as most people, probably more, so she will not want to add to those by devoting her life to being obstructive. She will only do it so long as she can get away with it without too much effort. The children also have their own lives to live and they will not want to give up the father just to please the mother. They may obey or reflect her wishes, but only so long as they have no choice. Experience has shown that in most cases where the father has kept in contact with his children he will see them again. The fathers own situation will change. What seems to be an insurmountable problem today may seem solvable in a years time.

HAVING A PLAN IS IMPORTANT.

When a father first realises he is going to lose contact with his children his feelings go from disbelief, through despair, anger, depression, confusion, and a total sense of injustice. It is based on the assumption that ‘everyone’ knows how important it is for children to have the support of their father, and that he obviously loves them, and they love him. Such notions are unfortunately naive. The law is itself very confused. A court that refuses to send a single-mother to jail for stopping contact will send that same mother to jail for refusing to pay a parking ticket or her TV licence. Such inconsistences will be found throughout the law, and even when the law is clear, experience shows that its interpretation and application is more suited to the beliefs of the judiciary than the children.

Having a plan means looking at the situation logically rather than emotionally. You have to write out all the advantages and disadvantages of yourself, the mother, and the child.

YOUR ADVANTAGES:

a) You are highly motivated, and where there’s a will there’s a way.
b) You will be in the company of many other fathers who can offer advice and support.
c) There is a growing recognition by the courts and society generally of the importance of the fathers role.
d) The situation is changing to your advantage as the children grow up as in almost every case known the child wishes to have contact with the father.

YOUR DISADVANTAGES:

a) You will miss out on the childhood years of your child.
b) Other aspects of your life will suffer in many ways due to your distress.
c) You will be unable to plan for the future in any way that will include your child.
d) Much of your time, money, and resources, will be spent on the problem without much to show for it.

THE MOTHERS ADVANTAGES:

a) She has the children and the law backing her.
b) She is probably able to get legal aid and other forms of financial support.
c) She will be in contact with numerous other single-mothers who will support her actions.

THE MOTHERS DISADVANTAGES:

a) The nature of PAS is itself the behaviour of someone who is distressed, so she will not be a happy person.
b) She will know that the children will be mixing with other children who have fathers, and that her children will be aware of this.
c) She will not be able to offer the experiences and support of a father. The children will have a higher than normal chance of suffering educationally, emotionally, and socially. She will have to compensate for this in some way at the expense of her own life.
d) She will know that when the children reach an age of independence they will almost certainly try to contact the father, and she may even lose them altogether.

THE CHILDRENS ADVANTAGES:

a) There are no advantages for a child to have its parents separated, or if separated, not to have free access to both, but children get older, and with time question the mothers behaviour.
b) The disadvantages are losing one half of its family and all the support and experiences that represents. A higher than average chance of suffering from many social problems, which may include repeating the cycle over again.

OUTLINING A PLAN.

1. The first stage is looking for direct contact with the mother and child. Can you meet, write, or phone. If you can, then each instance should include some aspect of continuity. Give your child stamped addressed postcards to send before your next meeting. If the child is old enough give them a phone card. You can even get a ‘family’ phone card so your child can phone you from anywhere in the world. If the mother allows it, pay for comics and magazines to be sent to your child so that they are reminded of you regularly. Give your child a couple of phone numbers of people they trust who they can contact if they want to speak to someone.

2. If you are not allowed to contact your child, ask friends and relatives to do so on your behalf. Get them to send invites and gifts (even if you have to pay for them). If the mothers friends and relatives are still in contact with you, see if they will give you news of the situation. Try to retain good relations with them.

3. Apart from friends and relatives, the mother and child will have contacts at school, clubs, playgroups, and various local places where the mother and child go. There will be people who make contact with the mother and child and may be able to give you information about them. Remember, the mothers strategy is to block off all information to you. If you are aware that your child plays in the local football team on Saturdays at the park then this will give you some satisfaction from both seeing your child and not being controlled by the mother.

4. Can you participate in your childs activities? If you are not actually banned from seeing your child, or from seeing only on certain occasions, then you might be able to be a school or club helper. In spite of some mothers choosing to interpret ‘defined contact’ as the maximum, in fact it is the minimum. You would not be breaking a contact order if you went to a school play or sports event on days outside of your contact providing you went for the event and not to have a one-to-one contact with your child. The same applies if you were a helper in your childs school.

5. You can create situations that help you without meeting anyone directly connected to your child. Participating in local events will often enable you to get seen and known by people who know the mother and child. If you can involve yourself in activities that get the attention of your child, or children who know your child then the chances are that it will get back to them. School and club outings, Council sponsored events, charity shows, library exhibitions, and the like are all places that require helpers. Being helpful and seen can pay off in unexpected ways.

6. You can also get known by having letters published in local papers and forming groups of other fathers locally. If the mother knows you are presenting your case in a public way (without crossing legal constraints) then she will know it reflects on her. What she wants is for you to disappear. If you have a high profile in the community then obviously you are not going to disappear, and she knows that it is a problem best resolved by acting with more regard for the child.

7. Chance is a factor. It is quite common for FNF members to meet their children by chance in local places. You can increase the chances by being in the right place at the right time. It is not a good idea to pursue this line, but simply be aware of it.

8. Ultimately the answer is for better laws and a more enlightened court system. That will not come easily, but if it is to come at all then it needs every little help it can get. Most fathers finding themselves in this situation quickly learn that the ‘legal path’ doesn’t lead anywhere most of the time. Some members have spent huge sums of money on legal fees without getting results. Just imagine that money being directed to advertising our case in papers, magazines, and letters to authorities. The results would be more significant. In spite of this it is easier to get most fathers to spend several thousand pounds on solicitors fees than to get them to write to their MP and complain. One of the best boosts you will get is knowing that someone in authority has read your letter and given it consideration. You can learn to write letters by reading what others have written. Even if your letter does not get published, the paper you write to will publish similar letters because it knows the subject is controversial.

SUMMARY.

Overall your plan is to do something. If you can do something that directly contacts your child then do that. If you can do something that indirectly contacts your child then do that. If you can do something that keeps up your fathering skills do that. If you can do something that promotes our cause generally, then do that. If you can do none of these, then at least keep yourself busy so that you do not get depressed or in a state that leaves you open to the criticism of not being a capable father even if given the chance.

BEHAVIOUR PATTERNS OF THE MOTHER.

The most common pattern of the mother is to show that ’she is in control’. She will do that in a variety of ways ranging from ignoring you to humiliating you. Paradoxically she is able to do it on the basis that you love your child so much you will put up with it. If you didn’t love your child you would walk away, she assumes you will not, so will push her control as far as she can. Here are common examples. In most cases the mothers do not take the children away with any clear cut strategy in mind, it is usually an extension of normal hostile reactions going through the sequence of :
(1) Arguing
(2) Hostile silence
(3) Restricted communication
(4) No communication
(5) Hostile action.

1. To insist that you come and go exactly at the times she stipulates. If you are late or early she will make you suffer for it in some way.
2. She will insist that you detail where you take the child and under what conditions. She will not inform you of anything she does with the child.
3. She will make changes to arrangements you have with the child but not give you these changes until the last minute. If you complain you will lose the contact time. If you have to change arrangements she will simple refuse to accept the changes and you will lose contact time.
4. She will deliberately offer the child alternative events on your days and then say the child has chosen the alternative event. She will make you choose to insist on your contact time or allow the child to do the other thing so that you will appear mean to stop the child.
5. She will duplicate gifts you give the child to undermine the value the child puts on it.
6. She will hide, break, or deliberately be careless with things you give your child.
7. She will deliberately misinterpret anything you do or say to the point where you will think twice about doing or saying anything.
8. She may ask for extra money for the child, and present the request in such a way that it obviously implies you will lose out on contact if you don’t make the offer.
9. She will write to inform you of changes in contact times but post the letter so that it cannot possibly reach you in time.
10. She will not keep you informed of the childs well being, education reports, activities or anything that you might expect as a parent.
11. If you do anything to help the child the mother may thank you in a way she might thank a stranger doing a favour.
12. Should you buy the child clothes she will criticise your taste or understanding of the childs needs.
13. She will criticise your home, friends, and life style. She will use any of these as an excuse to stop contact.
14. She will tell the child that the court ‘doesn’t allow it to see the father more than on the court order’ when in fact the court order only states the minimum contact time.
15. She will allow the child to miss homework during the week so that it has to be done in your contact time, so vying with anything else you will have arranged.
16. She will interpret your contact time as being the total amount of time available for all purposes. If your parents want to see their grandchild it will have to come out of your contact time.
17. If she sees you in the street when she is with the child she will ignore you and force the child to do the same.
18. If you participate in school/club events and see your child there she will tell your that you are not allowed to do it. She may well contact the school and inform them (incorrectly) that the court has banned you from such events.
19. If you have a new partner she will insist that the new partner is not involved in contact times as it distresses the child.
20. If you send your child gifts on special occasions they will get ‘overlooked’ on the day.
21. If you phone your child and she takes the phone she will say the child is busy or out. If the child takes the phone she will listen in or interrupt the child.
22. She will constantly remind you of your shortcomings as a father in front of the child. Any replies to this will be regarded as ‘rowing in front of the children’.

In all, the mother will look for any way of undermining your position in the knowledge that if you retaliate in kind she can stop contact and use your retaliation as evidence of your attitude towards her (not the child). It will be her intent to use such provocative behaviour to push you past your limits and act in a way that can be quoted against you.

KEEP A RECORD OF THESE INSTANCES. If she has a solicitor you might send it to him/her and ask for the mother to be reminded that such behaviour is disturbing to the child as well as provoking unnecessary rows. You may have to arrange to meet up in a neutral territory so that the mother has less chance of doing these things.

FNF gets hundreds of cases of PAS. The most common being a foreign wives or women with a history of emotional illness. In most cases the mother needs help. It seems that only a small percentage of mothers who indulge in PAS are normal, stable, and independent. These would more typically be professional women who have another partner and exploit loopholes in the law to get rid of the father. FNF also gets many letters from grandparents who lose their grandchildren, and second wives who suffer (often intentionally) from the mothers behaviour towards the father in using the children as weapons.

The reason fathers suffer is that most studies of broken families are carried out by women for women. This is not to say they are carried out against fathers but simply the fathers side has not been given full consideration. It is only now that this is happening, and is more the outcome of the Child Support Agency investigations than a study of fatherhood in itself. It is for this reason that FNF has to rely upon our members own experiences to get the information needed for progress to be made.

SUMMARY

1. Fathers who can stay in contact with their children somehow or other will almost certainly gain regular access to them again.
2. Fathers who can retain some form of communication with the mother will probably regain access.
3. Fathers who have some form of network, family, neighbours, friends, etc.,who can keep in contact with the child or mother will probably regain access.
4. Fathers who rely on the court system to help them will certainly be disappointed.

This may seem an extreme action, but look at who is actually involved in your case.

1. Your solicitor. He will certainly have your best interests at heart, but it is still work for him whether he wins or loses.
2. The Court Welfare Officer. She will doing at least one case a week. At most she will only have about three hours to discuss your case, and probably two days to write it up. It is likely that her decision will be made on her personal reaction to those involved rather than on the evidence. Court reports are notorious for being full of mistakes, misinterpretations, and omissions. Also, even though CWO may be well- intended, sympathetic, and knowledgeable, in the end they carry no weight in court. The report may be completely ignored by the court. This hardly motivates the CWO to produce much more than an outline of the case. Apart from this, most CWO’s take on the job as a second career. Many have very little experience or training in the area of child welfare. If they are women, then it is likely they have more experience at being mothers than being court officers. This is often reflected in their assessments. It is a very common experience for fathers to have the CWO tell him how well he can cope with his children, only to find the court report stating the very opposite.

A good CWO is probably your best friend. If they like you, and believe you have a good case they will give you better unbiased advice than anyone else. It is a pity that they have little power to help in a more practical way.

3. The Magistrate. Family law magistrates are predominantly women, and likely to be mothers. Though well intended, they may well feel that what is good for the mother is good for the child. This is not malice on the part of the magistrates. A typical magistrate may well have been a legal secretary for thirty years prior to becoming a magistrate. They have a background in legal technicalities, but not years of training that allow the broad interpretations of the law to be applied. Many apply the law in the sense that a traffic warden applies the Highway code. In all, you are better off if you can avoid having your case tried in a Magistrates court.

4. The Judge. At County Court level you will get a mixture of Judges. The worst are those who feel it is beneath them to deal with the ‘litigant in person’. It is well known that some Judges will always turn down a father who presents his own case. Others are simply out of touch with what is going on, or use the court for their own performance. Because the court is what it is, one cannot act and say as one would in other circumstances, but a just look through a book of aphorisms relating to Law and Judges will show that they haven’t changed all that much over the ages.Of course, a good Judge is one who can help. But as the above letters show, the Judges insistence that a mother obeys the court order is no guarantee that she will.

5. The Mother’s solicitor. He/she is your worst enemy. It is to his benefit if he can ‘win’ – by which we mean take your children away from you, or at least keep the matter going for years. The mothers solicitor represents the mother, not the child.

6. The Child Psychiatrist. These generally agree the problem is between the parents and not the father and child. Most will advise mediation. Most mothers refuse. Most Judges will not insist on counselling between the parents, though in the USA this is now a common approach and a successful one. Most child Psychiatrists and Psychologists agree that the courts are a waste of time in resolving family problems.

IS THERE HOPE?

‘Parental Alienation’ is emotional child abuse. The Health department has no clear definition of what ‘emotional abuse’ is. This means that a ‘emotional child abuse’ is rarely – if ever – acted upon. It is only acted upon as an extension of Neglect, Physical, or Sexual Abuse when investigated by Social Services. For the courts to accept ‘emotional abuse’ as evidence would require calling in Social Services. That is expensive and time consuming, so courts avoid it if possible, in spite of the evidence.

Also, the standard answer from the Lord Chancellor’s department is that ‘It would not be in the child’s best interests if the mother was sent to jail for disobeying a court order’. This of course, implies that it is in the child’s best interest to lose it’s father forever. In spite of that, the Criminal court will, and have sent several single- parent mothers to jail for leaving their children at home alone. They do so on the basis of the child being ‘emotionally abused’, but in terms of neglect.

IF YOU CANNOT GO TO THE COURTS, WHAT DO YOU DO?

In practice you cannot avoid the courts totally, but they should be used as a last resort. If you consider your situation in terms of war then there are three possible outcomes:
1. One side wins.
2. Neither side wins or can win, but they stay in a state of hostility and fight a war of attrition.
3. Peace is negotiated.

The problem here is that if the mother has been given custody she has no reason to negotiate. But there are two cases where she might.
a. If she wants something from you.
It is obvious if she wants money, property, etc. This is common enough, but she may want something that is not obvious, and she is not prepared to tell you. It could be a change in attitude towards her. The above list of ‘Why mothers want to get rid of the father’ will offer some clues on this.

b. If it becomes too much of a problem.
This is where the courts can be useful. The nature of the system means that everything takes longer than it should. It will generally be inefficient – losing papers, adjourning hearings, sending the wrong forms, etc. This overall bumbling can be put to good use. If you have already lost your children, and effectively have nothing more to lose, then you can continually make new applications, query everything that comes along, send letters to her solicitor, demand ongoing information, etc. By keeping the issue going the mother will realise that you are not going to abandon your children. She may well feel that it is not worth the trouble, and eventually ease up on restrictions. Also remember that her life is not plain sailing. She will have problems. She or the children might be ill, and you are the only person around who can help. If you make it clear in all you correspondence that you are open to putting the past in the past then chance may well favour you.

THE LAST WORD

Tens of thousands of fathers lose their children every year. Those (most) that want to keep up meaningful relationships with their children fight an uphill battle due to inbuilt bias in the legal system, lethargy by Family support systems, confusion and ill-defined policies by government authorities.

This is offset by the fact that the media is increasingly highlighting the problems of broken families. The social problems that spin-off from broken families results in cost to the government, and indirectly, concern to solve those problems. Fatherless families are now a political problem as well. Most of all, the increasing use of communications among FNF members, and allying ourselves with similar groups of both fathers and mothers separated from their children is now paying off. The recognition of PAS officially would in itself effectively block a major loophole in the law, with the subsequent benefits for children. This is the aim of FNF.

The further you are from retirement, the more likely you can presume the retirement age goalposts will change (more likely unfavourably increase), consequentlyi don’t think they can depend entirely on receiving a suitable pension when the critical age is reached.

Governments probably prefer we all pass away the first day after retirement to they don’t have to pay a full pension. In my opinion like when the previous age rise was introduced this should only be applied to the new workforce enteringie new age 16 entrants, not existing ones. For those who have saved in personal pension schemes to have the option of retiring earlier it is a double whammy for them also & can feel justifiably aggrieved also.

I have lost faith in personal pension plans as I don’t think the 25% lump sum a Paltry annuity with the rest of the fund is an attractive enough proposition. If a 100% lump sum was available then would be a more attractive incentive to really enjoy a hard earned retirement. And even leave a decent inheritance to loved ones. Nobody knows how long they will live beyond retirement age.

Unfortunately not everyone has disposable income to contribute to such a personal pension scheme & most folk don’t even consider this at early ages of employment.

Any Government have a weak argument proclaiming that people live longer. Yes they may do on average – but the quality of life, capabilities & your physical health / fitness is not better.

Mid Life Retirement Option

Perhaps there should be a mid life retirement option period where work is resumed afterwards & whatever period up to say 5 years is bolted onto an individuals retirement age before they are in receipt of a pension? At least most will be more fit & able to tour the world, walk the wall of china, complete the Inca trail, quality time with their children or family or whatever their heart / dreams desires.

Perhaps there will come a day where state pensions is not even viable option & eventually abolished, & alternative options need to be seeked & implemented.

Maybe one day the conspiracy theory you see in Sci Fi novels like “Logan’s Run” will be of compulsory euthanasia at a fixed age not only to curb population explosion but to address where they are simply not enough funds to look after the elderly or support pension funds.

Life has a habit these days of imitating art and we maybe already live in an Orwellian society. When money runs out & natural resources dwindle that is how it might be. On theflip side , nature will always be one step ahead of us… we may create a cure for all cancers, but another disease will come along to control the numbers.

We cannot predict.

Foxtrot Oscar to President “Dropped A Bollock” Obama & US Congress with their Kangeroo court style cheap shot comments yesterday. Isn’t it ironic that only now do they speak about the environment & coming to the table, when the current oil spill (a horrible tragedy it is)  is probably a drop in the ocean compared to the overall damage to the environment a his gas guzzling nation has inflicted on the earth … Karma? – By Me

“If President “Dropped A Bollock” Obama can break off from crafting his next anti-British Petroleum soundbite, it might be worth him checking out the ownership structure of BP and pausing for a moment. It appears that 39% of the shares in the company are American owned (25% by U.S. pension funds and 14% by individual American investors). According to BP’s figures, 40% of the stock is owned in the U.K.” – By Iain Martin

It’s unlikely that there are any avenues for the government to pursue or to claw back the billions from previous years trading via legitimate “loopholes / flaws in the system”. What with Google quite possibly having the likely future prime minister & other gulliable MPs in their back pocket with Google’s familiar preaching of being “holier than thou” and sweet talking, it’s unlikely anything will be done in the near future either, especially with the governments general ignorance to the real nature of the Google dark angel we are more familiar with & dealing with directly.

Should the government also look into Google’s unhealthy monopoly of Internet search? Maybe the public should be educated that Search is not synonymous with Google & that there are other good search engines & resources out there without the need to visit Google as a first stop, hmm … how long have we been saying that for? But do they really care? If there is enough publicity in general news rather than broadsheets a portion of public opinion maybe swayed. Something is better than nothing, but guessing how inert folk can be, it might just end up as tomorrows fish & chip wrapping. With the revenue Google earn from advertising  they could easily do £1million a week lottery draw for the public.

On the face of it we are all guilty in our small way of contributing & allowing this to materialise over the years from social usage to business purposes. Where in the dictionary does it say “search” means Google? no doubt it will one day say that in the Roget’s Thesaurus. Already you hear expressions like “Google It” or “Googling” as urban speel.

On a more important note for the internet industry, you are possibly aware Google has recently become the Grim Reaper for Affiliates, Home businesses & SME’s via what can be deemed as their familiar Kangaroo Court Approach to giving lifetime bans to thousands of advertisers across the UK and the world when less severe sentences are given for serious crimes including tax evasion. The conseuence is seriously affecting many of these businesses or forcing total closure, most of whom are reputable & many been trading for years, their direct actions just add to woes of the current financial climate and less tax revenue for the government. Since there is no appropriate or respected channels for recourse. Will the government look into this further backlash on UK Businesses (meaning less tax revenue for the government) or Google’s “perceived” tax avoidance.

Not On Your Nellie !

“Google pays no tax on £1.6bn in Britain”

Source & Comments : http://technology.timesonline.co.uk/tol/news/tech_and_web/article6962880.ece

“Google, the Internet giant whose informal corporate motto is “don’t be evil”, did not pay any tax on its £1.6 billion advertising revenues in Britain last year.

The firm, which has a substantial presence in London, diverted all its advertising earnings from customers in Britain to its Irish subsidiary.

The arrangement allowed Google legally to avoid paying more than £450m in corporation tax to HM Revenue & Customs in 2008, The Sunday Times has established.

The disclosure prompted politicians to criticise Google, widely lauded as a pioneer of the internet age, for “ducking its social responsibility” and for “tax avoiding”.
Related Links

Accounts filed with Companies House in the past week show Google’s 2008 UK corporation tax bill amounted to just £141,519 — and that was tax on the interest generated by its cash pile in UK bank deposits.

Vince Cable, the deputy leader of the Liberal Democrats, urged the search firm to “pay its fair share” of tax.

“Avoidance like this is hard to stomach at the best of times,” said Cable. “But when the country is in recession and everyone is feeling the pain, it really sticks in the throat — it means higher taxes for the rest of us.

“Google’s reputation will be severely damaged if it continues to behave in this way. It is ducking its social responsibility.”

Google says its structure complies fully with UK tax rules and that the company makes a “substantial” contribution to tax receipts wherever it operates.

About 13% of Google’s global revenues now come from the UK, and 770 staff are based at its London offices.

Accountants said that if the firm’s £1.6 billion UK earnings were paid directly into Google UK Limited, the London operation, it would have been liable for UK corporation tax of between 28% and 30%.

This could have raised about £450m for the public finances — enough tax to fund three NHS hospitals, buy at least eight Chinook helicopters or pay the annual salaries of about 15,000 policemen.

Any British individual or company who places an advertisement with the search engine pays a fee to Google’s European headquarters in Ireland, where corporation tax is levied at between 10% and 25%.

The Dublin operation’s latest accounts show that only €7.5m (£6.7m) of Irish tax was paid in 2008, even though the bulk of Google’s €6.7 billion (£5.9 billion) European earnings flowed into Ireland.

Austin Mitchell, the Labour MP for Great Grimsby, who campaigns against tax avoidance, said: “Google isn’t just sucking money out of local newspapers and other people who rely on advertising for a living — it’s also draining money out of the public finances.

“The search engine is a marvellous service, but the company is run by tax avoiders. If they are going to make so much money here they need to give more back to society.”

As well as paying little tax, Google UK Limited’s latest accounts disclose that it made modest charitable donations of just £5,662 during the year.

The document also reveals that Google’s highest-paid UK director earned nearly £1.1m — an 80% rise on the previous year.

The average British-based Google worker earned more than £90,000 last year, with the company paying National Insurance and other social security contributions of £10m.

Peter Barron, director of communications for Google in northern Europe, said: “Google makes a big investment in the UK, with over 800 employees, and we make a substantial contribution to local and national taxation. But the fact is that our European headquarters is in Dublin. We comply fully with the tax laws in all the countries in which we operate.”

Google has established strong ties with British politicians in recent years.

Last February, David Cameron, the Tory leader, appointed Eric Schmidt, the company’s chairman, to the Conservatives’ economic recovery committee.

A few months later, Cameron suggested that NHS patient records could in future be maintained by Google.”

(Please excuse my lack of knowledge / ignorance on biblical history)

The wrong message is being sent, perhaps from outset even, rather than bending over a barrel & accepting the cookie period terms “any” merchant desires or badly recommended by “any” network, perhaps “all” networks should be actively persuading their merchants (there is no time like the present) to increase cookie periods. Nip it in the bud.

Perhaps 365 days should delineated as standard !

It was warned in an earlier blog entry to be wary of merchants squeezing the cheese from affiliates during a difficult finanacial climate that gradually more & more will try to reduce cookie periods to increase the merchants margins.

Two of the several oldest excuses given are along the lines of :

“These investigations have shown that the majority of transactions occur within 30 days of the original click time (with the vast proportion occurring within 3 days of the click).”

Poppycock … If so insignificant, why bother reducing the cookie period?!

“We have moved their cookie period in line with major competitors in the sector “

Poppycock … Well this doesn’t make the merchant stand out from the crowd, but more just one of the mindless sheep.

Moving Forward:

Perhaps there should be a a concerted campaign of a short period of time, where “all” networks make a real concerted effort, not just a token one, to ask “all” their merchants to consider & action the increase their cookie periods ideally 365 days or more, but at least some decent improvement. Some merchants like Buyagift already have a 9999 day cookie. Even affiliates could at least ask / persuade / educate merchants they deal with.

I think this is one sign which shows good intent from a merchant in how much they value the affiliate channel.

You don’t get unless you ask ! Even if only “two” out of “ten”say YES , that’s still a whopping 20% increase.

Can I firstly say, I am not condemning the discussion or subjective opinions of what actually is content, but consider this momentarily, how a ppc ad of less than 100 characters can trigger & yield as many if not more sales than a full page of content.

When you visit various sites displaying products, the most common button you see is “Buy Now”. The problem is with button appearing alone, there is an over assertive (aggressive) assumption as to presuming what stage the customer is during the purchasing journey. This command alone will probably not yield a massively high click through rate, you could argue that conversion is good if your pre-sell as well (just one type of content,  which we will come onto again), but if that person is not ready to buy now, there is more likelihood that the “Buy Now” button is not clicked & thus no cookie dropped, so what’s happened, your content (varying in degree & subjective in discussion & opinion to what is quality or effective) may have the bells & whistles or not, but realistically in most cases your site won’t necessarily be remembered if & when they are ready to purchase.

The next most common button used (though not used often enough) is “More Info”, again it can be suggested that you should only provide the potential customer just a taster of the product, if you provide them with too much information on your web site then there is less likelihood this button is pressed, thus less cookies are dropped. Very often when linking to a merchant web site or better still deep linking to a product, that consumer is presented with more or less the same information … again … the customer is being pre sold to what amounts to the same content twice, why? It’s a shame that still 10 years or so into affiliate marketing, the item cannot be put into the basket on the merchant site on following a link from an affiliate site, surely this could increase conversions.

From our own tests by featuring both a “Buy Now” & “More Info” with less content the click thru rate (CTR) increased, thus so did sales, as it considered different stages of a customers journey. Appraoch this sales technique like a funnel effect, the wide part of the funnel represents a stage where a customer is less committed to purchasing a product.

Some of you are thinking, “hey Moose, your teaching me to suck eggs.” … Fair enough.

By the same token & taking this still further now introduce a “Check Stock” button, the consumer maybe at a stage where they are thinking, “I don’t want to buy quite yet let’s check to see if the item is in stock and I’ll come back later.” The consumer clicks, another cookie is dropped, remembering the consumer is more likely to return to the merchant’s site than your own if returning later, but at least the cookie is dropped & in place.

So far we have “Buy Now”, “More Info”, “Check Stock”. Again experiments have shown the CTR has increased and so have sales, which do you think had the highest conversion rate or yielded the most commission? It might not be that obvious.

However, there is one more option. You know there has been a lot of heated debate, discussion & policies related to voucher code & discount code sites in relation to “click to reveal code & visit merchant site” when there is not a valid code available. Well the last option, stemmed from the aforementioned & considers that it is not necessarily a necessity to display the price of a product. With the adoption of a “Show Price” button, taking the user to relevant merchant page also significantly increases CTR, cookie drops & sales.

With these four buttons : “Buy Now”, “More Info”, “Check Stock”, “Show Price” you are considering different elements of a customers journey. But sometimes users don’t always click on these buttons as they are and you really have to say exactly what is meant to do on the tin, by prefixing these with “Click Here”, thus we have “Click Here to Buy Now”, “Click Here for More Info”, “Click Here to Check If In Stock”, “Click Here to Show Price”.

Long winded you may think, it’s up to you to experiment for yourselves to draw your own conclusions. For us, it has been conclusive that CTR’s have been increased & so have sales by reducing information or content about any particular product simply because more cookies were dropped. It’s also worthwhile split testing with different colour buttons or fonts for each one as well as different placement orders to find the optimum setting for you.

There are several other small improvements which can be appended to this to tweak even more, but this blog entry is getting quite long now, and I’ll save it for another time.

If you can get the right blend of “content” & consideration of the different stages the consumer is on their purchasing journey, you should hopefully yield better commissions.

Until a mechanism is found to reward affiliates at various integral parts of a customers journey (where content could be king), also remembering the recent adoption of voucher code “click to reveal “policies introduced via some networks partly because of the cookie dropping … Unfortunately it’s not an ideal world & for sometime yet Cookie will be King.

Rather than “hey” you CANNOT do this or CANNOT do that, otherwise we’ll castrate you and give you a life long sentence banished to the Badlands from a program for ever, where pillaging & murder often get less stiffer penalties/sentences.

How about, hey did you know you CAN do this & you CAN do that … like a summary of merchants who you can link direct on generic / product terms on paid search, we publish voucher codes or that your sales won’t be deduped against xyz … and these are really our top sellers rather than this is stock we are trying to shift so lets get the affiliates try & shift it. Tell us that you pay on gross value of sale (including delivery) or that your action referral occurence is not set to one (ie the cookie doesn’t burn after the first sale) even a decent merchant write up. Even boast about your EPC or conversion rate being higher than certain merchants (even name the other merchants), tell us your high ticket value items that sell. If tracking goes down, give affiliates a guarantee that they will be remunerated rather than hide under a stone until the affiliate forgets. Isn’t it strange that merchants can reject sales at the tick of a box or the snap of a finger, but affiliates claim remuneration on lost tracking by the same seedy process, where is the parity.

… and so forth.

Personally, on the PPC side I would like a single page on each network telling me who I can direct link to & use the display URL for generic & product related terms. Perusing through just one page is better than trawling through hundreds examining the small print telling me what I CANNOT do or worse still written in lemon juice (used to make invisible ink).

Don’t you see, these will make such better selling points & any program a more appealing & attractive proposition to affiliates rather than intimidating affiliates, if more thought & effort went into mentioning what affiliate CAN do.

You see when you are in the decision making process of selecting which merchants to promote, all this don’t do that & don’t do this or draconian measures simply makes you want to move onto the next program.

Most networks are guilty of this to varying degrees. For example have you ever been bemused when you read all the T&Cs on OMG (Online Media Group) on many of their programs, It is OMG (Oh My God). Rather than scrolling down monotonously, If there ever is a need for pressing the browser back button or that little red sqaure with the white cross on the top right hand side of the browser (the exit). To reiterate same can be said with many other programs & a few other networks.

So remember, tell affiliates what we CAN DO & don’t harp on & scold affiliates on what they CANNOT DO. Imagine new affiliates / fresh blood coming industry reading all this. They are going to think “sod this for a game of soldiers” I am going to find a new vocation earning my 5 stars at MacDonalds, when they don’t realise what they are missing out on, simply because they are scared off or felt intimidated.

Thought For The Day

There are quite a few respected industry peers who regularly attend the IAB AMC, in my own opinion if it is to gain a wider respect in the affiliate community, rather than focus on what affiliates shouldn’t be doing. It should focus more on protecting affiliates in relation to the usual problems we see occuring day in & day out. At the moment I don’t see the IAB AMC as representing any of my personal interests as an affiliate, therefore I don’t recognise it as so, but more in the interests of merchants & agencies, so lets see how it pans out during 2009. I still see the joining fee as an obstacle as there are other network & merchants opinions who I do sit up and listen to.

Remember … Affiliates are the lifeblood of the industry … Simple ! Sometimes that gets lost in translation.

• 1. Purchase a domain name with discount & voucher codes in it. Maybe a different name as a few might be cheesed off, though not their jurisdiction.
• 2. Develope a basic style directory adopted by some of current VC/DC sites with merchant logos.
• 3. It will be a voucher code site with no affiliate links, only sponsored listings for a given merchant. If you have the tools you know what they are bidding highly on, if not not brand names & hybrids will suffice.
• 4. Spam meta tag, you only have to do a search on search engine for “brand + voucher code” etc to get an idea.
• 5. Optimise the layout by old keyword style keyword stuffing, this old school tactic still seems to work with some.
• 6. Do hybrid brand bidding (not recommended) and claim ignorance. Do not have brands written in any url properties or strings. Otherwise broad match on generics & analyse the search string on site entry to present the correct merchants.
• 7. Acquire & aggregate as many published codes out there & display, whether direct from sites or free databases. Since it’ll only be an information / resource site. Maybe encourage users to post as they find them.
• 8. Sign up to all other voucher code site newsletters, making it easier to collect codes.
• 9. Collect & harvest email databases.
• 10. Earn via various sponsored link sources, easy to know what merchant bids on, but brand alone will bring in the pennies & with so many merchants converting poorly generally it might just be better than you think.
• 11. Note there are no affiliate links, so no networks are involved & thus out of their jurisdiction.
• 12. No revenue for networks, perhaps they should be doing more but not allowing other affiliate cookies to be overwritten within a certain time frame, or stop merchants de duping against voucher codes.
• 13. Click here to reveal code & visit merchant could be adopted.
• 14. Eats into the margins of competing VC / DC sites and you can still offer a decent service.
• 15. Reduces their margins of competitors so that some might have to look at other options.
• 16. No need to worry about merchants who are starting to exclude voucher code sites in their program t&cs.
• 17. You might initially think the EPC might not be great, but if you know what you are doing this can be increased to more appealing levels.
• 18. There is no jurisdiction for networks to get involved.
• 19. You have a VC / DC site without the network & affiliate hassle. Less merchant hassle.
• 20. If anything it might prevent “content” & “ppc” affiliates cookies being overwritten. PROTECTS THEM ! Unless merchant de-dupes against their own ppc activity and/or if a voucher code is used.

Finally:

Oh .. and … no cookie overwrite issues… no de-duping issues … no tracking issues … no not getting remuneration issues … no unpaid or late invoice issues !!!

“If not enough is being done or quick enough to appease affiliate concerns by networks (in their juggling & balancing act) who still get override, then affected ppc & content affiliates should shoulder the burden, take responsibility themselves by taking matters into their own hands … to protect their own (and other content & ppc affiliate) revenue stream by deflecting traffic to themselves preventing cookie over-write. There is no reason why a good site cannot be produced in the aforementioned way”

Yet, hardly anybody comments or notices, and industry wide this has been going on a lot more & longer than all this voucher code malarky. When, on the forum you can create a conversation about “aquamarine coloured widgets” & it ends up being a discussion on voucher code sites & then ultimately MVC … yawn.

I suspected something with a sports merchant recently who likes to post the same thing in about half a dozen sections on the forum, when I noticed their EPC had dropped right down. Once more those suspicions were founded. It reminded me of another merchant who declined sales because that user visited the site sometime in the past (not last click/referrer).

Anyhow I was having a chat with a network representative & this is the summary of the conversation we had.

“ironic that more attention is on voucher code sites when de-duplication transparency may yield a lot more revenue for all.”

Some merchants de-dupe against all channels, i.e. paid search, display, email etc, often this will be done using local cookies so only last referring tracking is shown on confirmation page, other times I am informed “they use 3rd party software like analytics packages (popular ones include Atlas,Coremetrics, Doubleclick ). Some of these have their own ‘rules’ system in place for attributing commission, thus merchants will choose which channels they want to de-dupe affiliates against”

It should not only be strongly recommended, but enforced through industry standardisation, that merchants do not de-dupe against brand PPC for obvious reasons, although which do and which don’t is difficult to establish. Affiliates commissions shouldn’t be de-duped against display advertising akin to de-duping against TV adverts.

If a programme is de-duped at source using local cookies, is it difficult for anyone except the merchant and their tech team to know how it actually works? Again where is the trust & transparency?

On the opposite side of the coin, there are merchants doing no de-duplication at all, could this open Pandora’s Box? Where merchants who don’t de-dupe start implementing policies which could see an overall revenue drop.

“in the interests of making things fair for all parties, so they know where they stand, everyone should be made aware of acceptable de-duplication policies. No nasty surprises for merchants or affiliates.”

Revenue from some merchants will go up and from others will go down, but on the whole significantly up in favour of affiliates. Quite possibly affiliates are losing out against deduping processes, so we need clarity on which programs have undesirable de-duplication policies but likewise there could be other big programmes where no de-duping takes place at all.

For the latter, if done correctly & fairly for affiliates it could free up budget for more affiliate activity.

Merchants who know about this issue in general take full advantage and de-dupe against whatever they can, some will take network advice on this & others do it arbitrarily. However, there’s probably a large amount that know nothing about it and don’t do it at all, this would cover most SMEs and probably a handful of larger merchants.

Are You Being Duped By De-Duping? How should we proceed?

Thoughts for the day:

1. Well done to Affiliate Window for announcing they are going to cover over £35,000 of commissions for the Empire Direct program, a merchant that recently went into administration. I genuinely applaud them. I believe the program is on at least one other network. Will they follow suit? As it has forced their hand slightly. I was also disappointed to see over £3000 worth of unpaid commission sitting on one network, via them being unable to collect commissions from merchants. If there was goodwill & they want me to trust or work with them more, then they should cover this debt themselves, isn’t that what they meant to do? collect payments, trusted 3rd party etc. Mutual goodwill payments would go some way in the affiliate placing more faith in the network.

2. Affiliate Window’s Raffle Bonanza – I didn’t get an opportunity to blog this, but wanted to say I thought that it was a very good promotion, I was a lucky winner with CD WOW, but wanted to say thanks to Affiliate Window & I hope they repeat it. How about an all year round one & more in your face withing the admin area?

3. I’ve been chasing a few merchants & a couple of networks recently for payments, it’s quite surprising how much is sitting out there not collected, worse still not even invoiced & disappointingly merchants stalling. If a network hasn’t chased to an affiliates satisfaction then network should cough up.

4. I am concerned about pending commissions disappearing from reports when a program closes or get automatically declined. Each network should have somewhere within interface where affiliates can easily access.

5. Not enough attention is paid towards tracking, even short durations (deliberate during peak periods & non deliberate). I ‘ll say again, there is a need for trend graphs over a rolling number of clicks, which affiliates can view for a merchant performance network wide. This will parties to more easily identify when tracking may have been down. It’s about transparency.

 It’s important to look at whether the commission rate is inclusive or exclusive of VAT as there is still a lack of consistency here, plus if commission is paid on delivery costs. Something which is all part of the decsion making process.

Bug Bear Of The Day :

A few years on I am still disappointed that we are still seeing “Action Referral Occurrence” set to once or “Recurring Events” set to none on several networks & are all networks disclosing? If so are they absolutely sure? Basically this means no matter what cookie length is published after the first sale the cookie crashes & burns. Something I’ll come onto again another time.

We Still Have “No Recurring Events” & “Action Referral Occurrence” Set to Only 1