What Election Issues Will Have the Largest Impact on College Students?
Posted on 09-24-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. The election season always brings “hot button” issues into the limelight, and this year is no different. Although many of the issues are universal, there are a select few that may have a larger impact... Read More

Back-to-school Tops Local & Digital Media Opportunities for Brands
Posted on 09-20-2016 by Megan Burnside

PR departments and agencies looking for great cross-promotional opportunities in the fall have an ace in the hole: In many parts of the world, it's the start of a new school year. The back-to-school experience is relevant across a huge range of geographic and cultural divisions, and with the right... Read More

The Missing Millennial and Confused Media
Posted on 09-15-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. Millennials—those born between 1981 and 1998—have now surpassed Baby Boomers by half a million , according to PEW research. While this may not seem like a huge number, the historic election taking place... Read More

Using Pop Culture to Create Measurable Buzz and Engagement
Posted on 09-02-2016 by Megan Burnside

Engaging with pop culture in an intelligent way can be an irresistible PR tactic. It's only natural to want to position a brand alongside people and events that are drawing huge amounts of coverage to try and reap some of that excitement and buzz. When done correctly, the results can be hugely... Read More

Media Monitoring Shows Sexism Abounds...Still
Posted on 08-25-2016 by Megan Burnside

August 26 th is a big day in women’s history—that day in 1920 that Congress certified the Nineteenth Amendment, giving women the right to vote. When Congress passed the joint resolution 51 years later to commemorate the event with an annual Women’s Equality Day, it said the holiday... Read More

Lessons from the news tracker - Olympics edition
Posted on 08-22-2016 by Megan Burnside

There are always lessons to be taken from which people, places and events are getting the most media coverage. A major sporting event such as the Olympic Games provides a great chance to focus in on the athletes, countries and companies involved. The patterns and sentiments embedded in the data show... Read More

Scholarship Winners to Weigh in on the Media, Millennials and Election 2016
Posted on 08-19-2016 by Kari Abitbol

Earlier this year, Pew Research announced, “Millennials, who already have surpassed Baby Boomers as the United States’ largest living generation, now have caught up to the Boomers when it comes to their share of the American electorate.” Of course, the statement also came with a question... Read More

Reputation Management in a Media Circus
Posted on 08-15-2016 by Megan Burnside

“Without promotion, something terrible happens… nothing!” Sounds like a quote any brand might ascribe to these days, right? Actually, those words come from one of the most brilliant promotors of the 19 th century and founder of the Barnum & Baily Circus—Phineas Taylor Barnum... Read More

Will Brands Win Gold at the Olympics? We're Monitoring Media to Find Out.
Posted on 08-05-2016 by Megan Burnside

With the start of the games in Rio this week, predictions have begun rolling in—from the number of medals a country will win to whether Rio will prove as successful for brands as the London games in 2012. We have our own prediction to make: print, broadcast, web and social channels will be jam... Read More

Media Monitoring Provides a More Complete Picture of the DNC
Posted on 08-02-2016 by Megan Burnside

Politics have dominated the headlines—and prime-time news channels—in recent weeks as media outlets zeroed in on the happenings at both the Republican and Democratic National Conventions. And LexisNexis was there right amidst media. As we mentioned in a previous post , we were on the ground... Read More

Media Monitoring Reveals Shift in Melania Trump Coverage
Posted on 07-20-2016 by Megan Burnside

Guest written by Chris Scully, Senior Media Intelligence Analyst, LexisNexis Day 1 of the RNC ended and Day 2 began and was dominated by attention on Melania Trump’s 15-minute address. And, following Sunday night’s disastrous 60 Minutes interview of Donald Trump and Mike Pence, the RNC... Read More

Journalism Series: The Fact Checking Politics on Late-Night TV
Posted on 07-19-2016 by Janelle Coates

Around this time last year, many lamented the pending exit of Jon Stewart from the late-night TV, but NPR’s Dave Davies may have said it best on Fresh Air when he noted, “Tomorrow morning, a generation of 30-somethings will wake up and realize they’re going to have to vote in their... Read More

Media Analysis in the Moment: RNC Takes Center Stage
Posted on 07-18-2016 by Megan Burnside

Even as political prognosticators debate the merits of vice presidents and polling, 15,000 credentialed members of the media are in Cleveland for this week’s Republican National Convention. After months of tracking the progress—or lack of it—among presidential hopefuls, delegates from... Read More

Webinar: Tips for Avoiding a Brand Fail Due to Negative News
Posted on 07-12-2016 by Kari Abitbol

Everywhere you look—in print, on websites and across social media—negative news abounds. Those stories make for interesting reading unless, of course, the focus of the article is your own organization or individuals associated with it. Recently, we hosted a webinar entitled, “Preparing... Read More

Journalism Series: 3 Reasons for Conducting News Research and Analysis
Posted on 07-12-2016 by Janelle Coates

What’s the most debated topic of this year’s U.S. presidential campaign? According to a recent Washington Post article , it’s not the border wall, terrorism or emails: It’s the media’s coverage of Donald Trump. More specifically, says the Washington Post, “The debate... Read More

Journalism Series: USA Today Journalists Fact Check Donald Trump's Litigation History
Posted on 06-28-2016 by Janelle Coates

Guest Written by: Ashley Mitchell Unless you’re living under a rock, you know that Presidential-hopeful Donald Trump boasts a litigious past and present. He once sued—unsuccessfully—Julius and Edmond Trump to prevent them from using their own last name for a business venture , claiming... Read More

How Did Father's Day Fare Against Mother's Day Media Coverage?
Posted on 06-23-2016 by Megan Burnside

Which is the more popular holiday: Mother’s Day or Father’s Day? The answer that we uncovered may surprise you. According to media monitoring and news analysis using LexisNexis Newsdesk™, approximately 328,000 stories were filed about Mother’s Day back in May. But contrary... Read More

Piecing together Media Insights from Orlando Coverage
Posted on 06-17-2016 by Megan Burnside

Last Sunday, Omar Mateen entered Pulse nightclub just after 2 A.M. Minutes later Pulse posted an ominous status on Facebook: “Everyone get out of pulse and keep running.” Three hours later, before the sun even rose, media outlets across the globe were already reporting on another mass shooting... Read More

Miranda Rights at 50: What News Analysis Tells Us
Posted on 06-10-2016 by Megan Burnside

It wasn’t long after the Supreme Court ruling on Miranda v. Arizona that Dragnet’s Sargent Joe Friday began apprising suspects of their rights in nearly every episode. In 2000, the words of the Miranda warning appeared on screens small and large so often that Supreme Court Chief Justice Rehnquist... Read More

Data Visualization Provides Insight into Last Days of Presidential Primaries
Posted on 06-09-2016 by Megan Burnside

As you may have noticed from past blog posts , we—like many others—have been closely following this year’s presidential campaign in the news, on blogs and across social media. We’ve analyzed media coverage of candidates, identified key campaign issues and even explored how the... Read More

Turning Trends Into Stories with Media Monitoring
Posted on 06-06-2016 by Megan Burnside

Our ever-evolving world has little room for constants. Don’t believe me? Just ask those bell-bottomed jeans buried in your closet. Are you shaking your head “no” while planking on a park bench? I bet your Gameboy begs to differ. Nowadays, trends are changing almost as fast as you can... Read More

Analyzing Big Data Without Big Headaches
Posted on 05-27-2016 by Megan Burnside

The presidential election. Beyoncé. The NBA playoffs. Prince. You might wonder what each of these entities have in common, but a scroll through social media or visit to your favorite news outlet can answer that question. Each of the above topics has become ubiquitous to our pop culture landscape... Read More

Media Monitoring Spots Breakthrough Campaign Topic: Libya
Posted on 05-19-2016 by Megan Burnside

Topics that you hear along the campaign trail fluctuate frequently. With Donald Trump as the presumptive Republican nominee and a hotly-contested race between Democrats Bernie Sanders and front-runner Hillary Clinton, Libya has entered the hot topics arena. That’s not surprising, given Hillary... Read More

Media Monitoring Confirms America Really Loves Mom
Posted on 05-13-2016 by Megan Burnside

Do Americans love their mamas? According to media monitoring and new analysis , you bet your sweet bippy they do. Between April 24 and May 10, Mom was more popular than any of the U.S. presidential candidates and general election coverage – combined. In other words, if media coverage is a popularity... Read More

Election Media Coverage Cooling Off as Race Heats Up
Posted on 05-12-2016 by Megan Burnside

Forty-seven down, nine to go. The end of the presidential primary season is drawing ever closer, with contests in Connecticut, Delaware, Maryland, Pennsylvania, Rhode Island and Indiana now under the nation’s belt. While the candidates themselves appear to be in the midst of a feeding frenzy—pulling... Read More