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How To Retarget Your Dealership Visitors Using Facebook

admin — Mon, 15 Apr 2013 18:45:25 +0000

Facebook advertising for your dealership, It’s a great source of traffic that seems to go ignored. What you can do with it and why you should, that’s this week on moveyourmetal.com.

In the display advertising arena often the discussion revolves around Google. Google AdWords is the biggest and largely the most popular because they have [...]

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Tracking Your Offline Advertising Online

admin — Tue, 09 Apr 2013 20:28:37 +0000

Would you give me $50,000 for some advertising if I told you I had no idea if it worked or not? Dealers to this day continue doing this and we’re going to talk about how to start measuring that advertising spend. That’s this week on moveyourmetal.com.

Dealerships track just about everything about their sales floors. [...]

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How To Advertise To Your Online “Be Back”s With Retargeting

admin — Thu, 14 Mar 2013 16:55:08 +0000

Transcript

Be Back Advertising – How to get in front of your online be-backs and present your brand, and offers to them. That’s this week on moveyourmetal.com

Although the rest of the world doesn’t call it be-back advertising, retargeting or remarketing is ideally the same thing, online.

Imagine being able to create a list of [...]

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Framing Your Inventory Costs You Big Money

admin — Fri, 08 Mar 2013 18:05:42 +0000

Transcript

Dealers framing their inventory and the dangers that represents for VDP page views. That’s this week on moveyourmetal.com

The practise of ‘framing’ your inventory pages seems to continue till this day in 2013 using a technology created and used many moons ago. It’s very old school, it’s bad for business and to put it [...]

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Content Marketing For Auto Dealerships

admin — Thu, 28 Feb 2013 21:23:14 +0000

Transcript

Content Marketing For Your Dealership, what that is and how it helps. That’s this week on moveyourmetal.com

There are plenty of ways to market your dealership, old and new. One online way of marketing rather than displaying ads would be to do content marketing.

The term content marketing is about creating content that is [...]

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Bidding On Your Brand Keywords Is A Good Thing

admin — Sun, 03 Feb 2013 18:47:29 +0000

Should you bid on your brand keywords in PPC? You likely already show up in the number 1 spot for that particular keyword so should you bother paying for those clicks too? Kevin discusses the benefits of bidding on your brand keywords in your PPC account. It’s extremely important, listen to see why.

Transcript: [...]

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PPC Conversion Tracking For Auto Dealerships

admin — Sun, 03 Feb 2013 17:31:32 +0000

Conversion tracking for a dealership website can be difficult and measuring how effective your paid (PPC) advertising is, can’t follow the traditional methods. In this video Kevin talks about other ways to evaluate your paid traffic beyond your standard conversion.

Transcript:

It can often be difficult to track whether your paid advertising online [...]

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Measuring Success In Generating Website Traffic

admin — Fri, 01 Feb 2013 00:55:00 +0000

Looking at your traffic sources in Google Analytics when you invest in any PPC or SEO, you want to look at branded vs. unbranded searches. Kevin explains what this is and what it means to the performance of your website and that of your traffic generation.

Transcript:

Does your website market itself, or [...]

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Google Cars – The Commercial Experience For Cars

admin — Sat, 11 Aug 2012 23:54:59 +0000

It’s more known online as Google Cars, but officially (for now) it’s called the Google Commercial Experience For Cars. This new service from the largest search engine and traffic source in the world is a new leads and inventory program that connects dealerships directly with consumers who are searching and ready to buy cars.

The current [...]

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Automotive Advertising Mistakes

admin — Wed, 27 Jun 2012 14:35:52 +0000

One of the great advertising mistakes I see happen is continuing with the old school mentality of advertising. Back in the day of traditional advertising the ability to measure the effectiveness of an advertising campaign was fairly difficult and for the most part dealerships and advertising in general simply ignored that part.

In todays [...]

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