moz (en-US)https://moz.com/blogen-USTue, 07 Apr 2026 16:36:36 -0700Tue, 07 Apr 2026 16:36:36 -0700Brand Bias in Prompts: An Experimenthttps://moz.com/blog/brand-bias-in-llm-promptsTue, 07 Apr 2026 00:00:00 -0700Dr. Peter J. Meyershttps://moz.com/blog/brand-bias-in-llm-promptsWe tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.

]]>Reddit Brand Strategy for AI Search — Whiteboard Fridayhttps://moz.com/blog/reddit-brand-strategy-whiteboard-fridayFri, 03 Apr 2026 00:05:00 -0700Victory Umurhurhuhttps://moz.com/blog/reddit-brand-strategy-whiteboard-fridayLearn how to build a Reddit brand strategy for AI search. Victory Umurhurhu explains how to navigate Reddit communities to boost visibility and build audience trust.

]]>We Need To Have a Conversation About Garbage AI Contenthttps://moz.com/blog/garbage-ai-contentTue, 31 Mar 2026 00:00:00 -0700Chima Mmejehttps://moz.com/blog/garbage-ai-contentIs it possible to scale AI content without losing quality? Learn how to build brand affinity, create standout content, and stay visible in AI search.

]]>4 Prompt Tracking Mistakes — Whiteboard Fridayhttps://moz.com/blog/prompt-tracking-mistakes-whiteboard-fridayFri, 27 Mar 2026 00:00:00 -0700Tom Capperhttps://moz.com/blog/prompt-tracking-mistakes-whiteboard-fridayAre you measuring AI visibility wrong? Tom Capper reveals the 4 biggest mistakes in AI prompt tracking and 4 creative ways to expand your list of prompts.

]]>10 Fan-Outs for Prompt Research — Whiteboard Fridayhttps://moz.com/blog/10-fan-outs-for-prompt-research-whiteboard-fridayFri, 20 Mar 2026 00:05:00 -0700Tom Capperhttps://moz.com/blog/10-fan-outs-for-prompt-research-whiteboard-fridayHow does Google's AI Overview expand user queries? Tom Capper reveals 10 fan-out categories you can use to improve your prompt tracking and keyword research.

]]>What Is Prompt Tracking? [Tips and Workflows To Do It on a Budget]https://moz.com/blog/what-is-prompt-trackingThu, 19 Mar 2026 00:00:00 -0700Crystal Carterhttps://moz.com/blog/what-is-prompt-trackingIs prompt tracking draining your budget? Learn a lean strategy to cut bloated prompts, track AI visibility smarter, and focus on what drives brand growth.

]]>Digital PR Strategy in 3 Simple Steps — Whiteboard Fridayhttps://moz.com/blog/digital-pr-strategy-steps-whiteboard-fridayFri, 13 Mar 2026 00:05:00 -0700Chloe Osunsamihttps://moz.com/blog/digital-pr-strategy-steps-whiteboard-fridayIn this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to discover how to analyze competitors, find AI visibility gaps, and secure authoritative brand mentions.

]]>The Dark Side of AI No One Talks Abouthttps://moz.com/blog/dark-side-of-aiThu, 12 Mar 2026 00:00:00 -0700Jamie Indigohttps://moz.com/blog/dark-side-of-aiIs AI helping your SEO or sabotaging it? Discover the hidden risks of LLMs and the practical strategies to protect your brand visibility.

]]>How Much Do Keywords Matter in 2026?https://moz.com/blog/do-keywords-matter-in-2026Tue, 10 Mar 2026 00:00:00 -0700Dr. Peter J. Meyershttps://moz.com/blog/do-keywords-matter-in-2026As keyword targeting continues to evolve, you may be wondering if exact-match keywords still matter. Learn how machine learning and NLP have shifted SEO from simple synonyms to complex semantic clusters. See the data behind how Google and Gemini interpret the meaning of your content.

]]>In and Out of Model Responses Explained — Whiteboard Fridayhttps://moz.com/blog/in-and-out-of-model-responses-whiteboard-fridayFri, 06 Mar 2026 00:05:00 -0800Tom Capperhttps://moz.com/blog/in-and-out-of-model-responses-whiteboard-fridayIs your SEO strategy ready for LLM grounding? Explore the distinction between training data and live web retrieval, and discover how to optimize your brand's visibility in AI search results.

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