<?xml version="1.0"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>moz (en-US)</title><link>https://moz.com/blog</link><atom:link href="https://moz.com/blog" rel="self" type="application/rss+xml" /><description></description><language>en-US</language><pubDate>Thu, 10 Sep 2026 01:16:03 -0700</pubDate><lastBuildDate>Thu, 10 Sep 2026 01:16:03 -0700</lastBuildDate><item><title>Two Truths and a Lie About Digital PR</title><link>https://moz.com/blog/two-truths-and-lie-about-digital-pr</link><pubDate>Wed, 09 Sep 2026 00:00:00 -0700</pubDate><author>Debbie Chew</author><guid>https://moz.com/blog/two-truths-and-lie-about-digital-pr</guid><description><![CDATA[<p>You don't need an agency for digital PR. 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Learn to utilize off-site signals, enhance LLM visibility, and optimize content ROI.</p>]]></description><enclosure url="https://moz.com/images/blog/banners/search-engines-5511dd3_2021-03-12-080918.png?auto=compress%2Cformat&amp;fit=crop&amp;dm=1615536558&amp;s=9d0bf092f69901f532a48a396678daef" length="74151" type="image/png" /></item><item><title>Demystifying Grounding Queries with Real Data</title><link>https://moz.com/blog/demystifying-grounding-queries-with-real-data</link><pubDate>Tue, 01 Sep 2026 00:00:00 -0700</pubDate><author>Dr. Peter J. Meyers</author><guid>https://moz.com/blog/demystifying-grounding-queries-with-real-data</guid><description><![CDATA[<p>Stop targeting zero-volume keywords. Discover how Google Gemini uses grounding queries to source real-time facts, and how to optimize your content for machine search.</p>]]></description><enclosure url="https://moz.com/images/blog/banners/search-engines-5511dd3_2021-03-12-080918.png?auto=compress%2Cformat&amp;fit=crop&amp;dm=1615536558&amp;s=9d0bf092f69901f532a48a396678daef" length="74151" type="image/png" /></item><item><title>What Is WebMCP? How to Prepare Your Website to Serve AI Agents</title><link>https://moz.com/blog/what-is-web-mcp</link><pubDate>Wed, 26 Aug 2026 00:00:00 -0700</pubDate><author>Matt Hollingshead</author><guid>https://moz.com/blog/what-is-web-mcp</guid><description><![CDATA[<p>Get ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.</p>]]></description><enclosure url="https://moz.com/images/blog/banners/search-engines-5511dd3_2021-03-12-080918.png?auto=compress%2Cformat&amp;fit=crop&amp;dm=1615536558&amp;s=9d0bf092f69901f532a48a396678daef" length="74151" type="image/png" /></item><item><title>Local SEO That Actually Works: Some Assembly Required (AI Not Included)</title><link>https://moz.com/blog/local-seo-actually-works</link><pubDate>Tue, 25 Aug 2026 00:00:00 -0700</pubDate><author>Amanda Jordan</author><guid>https://moz.com/blog/local-seo-actually-works</guid><description><![CDATA[<p>Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.</p>]]></description><enclosure url="https://moz.com/images/blog/banners/search-engines-5511dd3_2021-03-12-080918.png?auto=compress%2Cformat&amp;fit=crop&amp;dm=1615536558&amp;s=9d0bf092f69901f532a48a396678daef" length="74151" type="image/png" /></item><item><title>10 Fan-Outs for Prompt Research — Whiteboard Friday</title><link>https://moz.com/blog/10-fan-outs-for-prompt-research-whiteboard-friday</link><pubDate>Fri, 21 Aug 2026 00:00:00 -0700</pubDate><author>Tom Capper</author><guid>https://moz.com/blog/10-fan-outs-for-prompt-research-whiteboard-friday</guid><description><![CDATA[<p>Google uses these 10 query fan-outs to split single prompts into multiple background searches. 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Learn how expert-led AI content builds trust, audience ownership, and lasting value for years.</span></p>]]></description><enclosure url="https://moz.com/images/blog/banners/search-engines-5511dd3_2021-03-12-080918.png?auto=compress%2Cformat&amp;fit=crop&amp;dm=1615536558&amp;s=9d0bf092f69901f532a48a396678daef" length="74151" type="image/png" /></item><item><title>Are Reviews Shaping What LLMs Say About My Local Business?</title><link>https://moz.com/blog/local-business-reviews-and-llms</link><pubDate>Wed, 19 Aug 2026 00:00:00 -0700</pubDate><author>Jonathan Berthold</author><guid>https://moz.com/blog/local-business-reviews-and-llms</guid><description><![CDATA[<p>Discover how customer reviews directly influence what Large Language Models (LLMs) say about your local business in AI-powered search results and better understand how sentiment, volume, recency, and keyword relevance in reviews shape AI-generated recommendations.</p>]]></description><enclosure url="https://moz.com/images/blog/banners/search-engines-5511dd3_2021-03-12-080918.png?auto=compress%2Cformat&amp;fit=crop&amp;dm=1615536558&amp;s=9d0bf092f69901f532a48a396678daef" length="74151" type="image/png" /></item><item><title>Announcing the Final Batch of Speakers for MozCon London</title><link>https://moz.com/blog/announcing-the-final-batch-of-speakers-for-mozcon-london</link><pubDate>Tue, 18 Aug 2026 00:00:00 -0700</pubDate><author>Chima Mmeje</author><guid>https://moz.com/blog/announcing-the-final-batch-of-speakers-for-mozcon-london</guid><description><![CDATA[<p>We’ve dropped the final speaker lineup for MozCon London on November 13th, 2026! 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Explore the distinction between training data and live web retrieval, and discover how to optimize your brand's visibility in AI search results.</p>]]></description><enclosure url="https://moz.com/images/blog/banners/search-engines-5511dd3_2021-03-12-080918.png?auto=compress%2Cformat&amp;fit=crop&amp;dm=1615536558&amp;s=9d0bf092f69901f532a48a396678daef" length="74151" type="image/png" /></item></channel></rss>