<?xml version="1.0"?><feed xmlns="http://www.w3.org/2005/Atom"><id>https://moz.com/blog</id><title>moz (en-US)</title><updated>2026-04-16T21:30:05-07:00</updated><link rel="self" type="application/atom+xml" href="https://moz.com/blog" /><link rel="alternate" type="text/html" href="https://moz.com/blog" /><entry><id>https://moz.com/blog/llm-are-not-as-complex-as-you-think</id><title>LLMs Are Not as Complex as You Think: Here Are 10 Strategies To Improve AI Visibility</title><published>2026-04-16T00:00:00-07:00</published><updated>2026-04-16T04:31:55-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/llm-are-not-as-complex-as-you-think" /><author><name>Chima Mmeje</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.</p>]]></summary></entry><entry><id>https://moz.com/blog/ai-research-workflow-moz-pro</id><title>The Complete AI Research Workflow: From Prompt Discovery to Content Creation</title><published>2026-04-14T00:00:00-07:00</published><updated>2026-04-13T12:26:41-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/ai-research-workflow-moz-pro" /><author><name>Meghan Pahinui</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Is your content strategy ready for the newest evolution of search? Learn an easy 5-step workflow to track AI visibility and optimize your content using Moz Pro’s AI Research toolkit.</p>]]></summary></entry><entry><id>https://moz.com/blog/travel-marketing-digital-pr-whiteboard-friday</id><title>Travel Marketing: How to Compete and Future-Proof in 2026 — Whiteboard Friday</title><published>2026-04-10T00:00:00-07:00</published><updated>2026-04-08T12:27:41-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/travel-marketing-digital-pr-whiteboard-friday" /><author><name>Chloe Osunsami</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Prepare your travel brand for AI search in 2026. Chloe Osunsami shares how to use digital PR, human-first narratives, and tailored outreach to boost visibility.</p>]]></summary></entry><entry><id>https://moz.com/blog/brand-bias-in-llm-prompts</id><title>Brand Bias in Prompts: An Experiment</title><published>2026-04-07T00:00:00-07:00</published><updated>2026-04-02T09:39:00-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/brand-bias-in-llm-prompts" /><author><name>Dr. Peter J. Meyers</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.</p>]]></summary></entry><entry><id>https://moz.com/blog/reddit-brand-strategy-whiteboard-friday</id><title>Reddit Brand Strategy for AI Search — Whiteboard Friday</title><published>2026-04-03T00:05:00-07:00</published><updated>2026-04-14T03:57:37-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/reddit-brand-strategy-whiteboard-friday" /><author><name>Victory Umurhurhu</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Learn how to build a Reddit brand strategy for AI search. Victory Umurhurhu explains how to navigate Reddit communities to boost visibility and build audience trust.</p>]]></summary></entry><entry><id>https://moz.com/blog/garbage-ai-content</id><title>We Need To Have a Conversation About Garbage AI Content</title><published>2026-03-31T00:00:00-07:00</published><updated>2026-03-31T04:41:33-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/garbage-ai-content" /><author><name>Chima Mmeje</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Is it possible to scale AI content without losing quality? Learn how to build brand affinity, create standout content, and stay visible in AI search.</p>]]></summary></entry><entry><id>https://moz.com/blog/prompt-tracking-mistakes-whiteboard-friday</id><title>4 Prompt Tracking Mistakes — Whiteboard Friday</title><published>2026-03-27T00:00:00-07:00</published><updated>2026-04-14T07:55:17-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/prompt-tracking-mistakes-whiteboard-friday" /><author><name>Tom Capper</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Are you measuring AI visibility wrong? Tom Capper reveals the 4 biggest mistakes in AI prompt tracking and 4 creative ways to expand your list of prompts.</p>]]></summary></entry><entry><id>https://moz.com/blog/10-fan-outs-for-prompt-research-whiteboard-friday</id><title>10 Fan-Outs for Prompt Research — Whiteboard Friday</title><published>2026-03-20T00:05:00-07:00</published><updated>2026-04-14T07:50:43-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/10-fan-outs-for-prompt-research-whiteboard-friday" /><author><name>Tom Capper</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>How does Google's AI Overview expand user queries? Tom Capper reveals 10 fan-out categories you can use to improve your prompt tracking and keyword research.</p>]]></summary></entry><entry><id>https://moz.com/blog/what-is-prompt-tracking</id><title>What Is Prompt Tracking? [Tips and Workflows To Do It on a Budget]</title><published>2026-03-19T00:00:00-07:00</published><updated>2026-04-14T07:51:39-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/what-is-prompt-tracking" /><author><name>Crystal Carter</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>Is prompt tracking draining your budget? Learn a lean strategy to cut bloated prompts, track AI visibility smarter, and focus on what drives brand growth.</p>]]></summary></entry><entry><id>https://moz.com/blog/digital-pr-strategy-steps-whiteboard-friday</id><title>Digital PR Strategy in 3 Simple Steps — Whiteboard Friday</title><published>2026-03-13T00:05:00-07:00</published><updated>2026-03-13T07:29:24-07:00</updated><link rel="alternate" type="text/html" href="https://moz.com/blog/digital-pr-strategy-steps-whiteboard-friday" /><author><name>Chloe Osunsami</name></author><content type="html"><![CDATA[]]></content><summary type="html"><![CDATA[<p>In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to discover how to analyze competitors, find AI visibility gaps, and secure authoritative brand mentions.</p>]]></summary></entry></feed>