Head of Engineering and Product · Amazon Ads

I build things millions of people use.

I lead product and engineering for GenAI-powered analytics in Amazon Ads measurement. Two decades turning complex data systems into products used by millions.

Now

Leading GenAI analytics for Ads measurement

Based in

Golden, Colorado

20+

years leading engineering

2M+

advertisers reached

$1B+

business built from zero

U.S. patents

Selected Impact Built at Amazon scale

01 GenAI measurement for Amazon Ads Confidential new project. Check back soon.

2M+

Advertisers served

02 Expanded Amazon Marketing Cloud to Sponsored Ads advertisers Reduced onboarding times from 90 days to instant. Delivered 5× YoY growth.

5×

Growth

03 "Bring your own science" in the clean room Advertisers train ML models on Amazon shopping data — privacy intact.

400–1000%

Return on ad spend

04 Amazon Ways to Pay Installments and trade-in for Amazon devices — built from zero, +10% net sales.

$1B+

New business

05 Amazon Restaurants & voice ordering Launched Prime Now restaurant discovery and ordering on Alexa.

+30%

Customer acquisition

How I Lead Operating principles

Measurement

Measurement is a product, not a report.

If a number can't change a decision, it's decoration.

Authority

Push authority to where the information is.

If your team needs permission to act, you've already lost the context they had.

Leadership

The goal is leaders, not followers.

When everyone thinks like an owner, you stop being a bottleneck and start being a multiplier.

Org design

Ship the org you wish you had.

Structure is a bet on the future you're building.

I'm not looking. I'm listening.

The best conversations start with a problem worth solving — not a job description.

LinkedIn ↗ re:Invent speaker · 6 U.S. patents · Founder, Ass Kickers United ↗