Highsmith is the author of the book, Silver Bullet, which introduces an innovative business model for creating competitive advantage through revenue goal achievement and sustained revenues. Here are some of the questions guiding this interview segment:

1. How has the sales approach and process for technology products really changed in the years since you first got started in the business?
2. Let’s talk about sales pipelines. You have a system called Revenue@Risk that helps guide a company’s management of their own sales pipeline relative to their revenue goal. How does this work?
3. You recently formed The B2B Institute to serve small businesses. What was the inspiration to create it, and tell us about how it’s designed to help small businesses.
4. What are some of the skills that organizations need to learn to grow and sustain their revenues?
5. You’re the author of the book Silver Bullet. Why did you write it and what can readers expect?

Ramsey has been described a visionary, pioneer, and a wildly successful Entrepreneur. He has the distinction of being quoted in CRN and is one of the leading experts in Technology-as-a-Service model. More than anything, he is passionate about helping other companies take control of their business instead of kowtowing to outside forces. Ramsey lives his take charge, get control attitude; and has packaged this into MSP on Demand, his latest business venture. His company provides a groundbreaking system that enables Technology resellers that are focused on a managed services model, to quickly exploit the potential of Technology-as-a-service.

Ramsey’s unique style is an extension of his personal philosophy, if not a crusade, to find profitable and effective ways of enabling other businesses to take a real charge of their managed services business. He is fueled by his own first hand experiences as a reseller where manufacturers seemed to hold all the cards and dictate the decisions and direction a reseller’s business had to take. Today, through MSP on Demand, Ramsey is passing on his hard earned lessons and more importantly offers a practical and proven vehicle that allows MSPs to take unprecedented control of their business and to dramatically improve their profitability through a groundbreaking new HaaS model.

A business visionary and quintessential entrepreneur, Ramsey started out as a music major in college before becoming fascinated with business structure, finance and different business models. Today he is making music of a very different kind.

His overriding promise and commitment to Technology Resellers is to show other like minded business people who are focused on the MSP model how they can profit handsomely from the next logical evolution of IT-as-a service, and feel proud about how they do that.