Mukul Kumar's Blog

Great startup advice from Ben Horowitz

noreply@blogger.com (Anonymous) — Fri, 13 Jan 2012 06:12:00 +0000

Ben Horowitz gave some great advice today at the 'Geeks vs BizDev in startups' event at Mountain View. I followed it on twitter and have curated the best quotes. Here you go, read them slow :) .

"At a startup you only feel two emotions: fear and euphoria. @bhorowitz #geeksvsuits

"If takes longer to argue then build it, just build it" #geeksvsuits

If you don't know what you want it is very unlikely you will get it - @bhorowitz. #geeksvsuits

"If the idea is a big enough breakthrough, it will attract world-class people" @bhorowitz #geeksvsuits

"Monetization is a byproduct of creating something that has value for a lot of people" -@bhorowitz #geeksvsuits

"The one thing you can't learn in business school is management" @bhorowitz #geeksvsuits

"Trust and communication are equivalent." @bhorowitz #geeksvsuits "If your commutations are breaking start by building trust."

Build a diverse team that argues, trusts each other, and share the same language | Manish Patel from @HighlandCapital #geeksvsuits

Entrepreneur: "Our company is going to stay 15 people forever." @bhorowitz: "Oh, so you're planning to fail." #geeksvsuits

The culture of a winning startup: You win or you die. -@bhorowitz #geeksvsuits

"I'd rather be right than consistent" @bhorowitz #geeksvsuits

"My mother always told me if you ask for a million dollars, be sure to wear a suit." --Ben Horowitz #GeeksVSuits

"You've got to think about why your 20th employee would join your company." @bhorowitz #geeksvsuits

Name me a successful company that has outsourced engineering. - None, that was a trick question! @bhorowitz #geeksvsuits

Non-technical founders fail if they don't realize the nature of the tech business and innovate continuously @bhorowitz #geeksvsuits

The best technology doesn't always win but the technology that wins is always the best. @bhorowitz #geeksvsuits

"I'd never do a startup after Amazon.I visited my 3rd grade class: it was nice but I'm not going back" @bhorowitz quoting Bezos #geeksvsuits

"Part of figuring out the product/market fit is selling your product. Especially in the enterprise market." @bhorowitz #geeksvsuits

"The idea of outsourcing engineering was conceived by someone who just doesn't understand." ~ @bhorowitz #geeksvsuits

"The main mistake technical founders make is thinking Sales and Marketing is easy and unnecessary. They're wrong." @bhorowitz #geeksvsuits

"the next Facebook or Google is going to start off looking like a toy" - Elad Gil #geeksvsuits

Mistake of 90s was thinking product doesn't matter, mistake of 2000s is product is all that matters -@bhorowitz #geeksvsuits

You want people who are ambitious for the company, not for themselves. ~ @bhorowitz #geeksvsuits

"I don't think I would do a PhD now because it's four years of not doing anything interesting." - @eladgil #startupeducation #geeksvsuits

"Early Twitter went for years without needing anybody who wasn't an engineer." ~ @bhorowitz #geeksvsuits

"FB has 2000 salespeople." @bhorowitz #geeksvsuits

More depth with smaller ISO in DSLR photography

noreply@blogger.com (Anonymous) — Sun, 17 Apr 2011 17:56:00 +0000

I did some comparative experimentation of ISO 100 to ISO 200 in daylight photography. I think I can see clear difference between the pictures. Much of this may already be documented, but this is what I found first hand experimentation - at ISO 100 I can see - a) more depth, b) more clarity - a much better picture. ISO 200 gave me - a) a flatter picture, therefore lesser depth, b) less clarity.

See for yourself.

ISO 100

ISO 200

Google getting hypersocial

noreply@blogger.com (Anonymous) — Tue, 15 Mar 2011 11:48:00 +0000

While doing Google search, I just noticed this new suggestion today, Google knows about my Twitter id and wants to suggest me what my friends are talking about. See the box which says "Want to see which results your friends ..." I don't think I have told Google about my Twitter id, but they somehow know it. Looks pretty cool though.

When I click on the button they add my Twitter id to my profile.

I don't see any changes in results.

Was it that Google was testing some new feature?

PubMatic Pune Mixer on 26th November

noreply@blogger.com (Anonymous) — Tue, 23 Nov 2010 13:35:00 +0000

On the 4^th anniversary of PubMatic, we are holding a networking event at our Pune office in Baner. Please find the details of the event on the following URL - http://pubmaticmixer.eventbrite.com/ . Register for the event here.

It is the second event of this kind that PubMatic has organized. The previous mixer was a great success (read about it here) and we would be delighted to celebrate this occasion with you.

At the PubMatic Mixer Event we will have an informal discussion on industry trends in the online domain followed by a networking dinner.

Suvir Sujan, our investor and Co-founder at Nexus Venture Partners, will also be at this event. Suvir has been Co-founder and Co-CEO of Baazee.com, which merged with eBay in 2004 to form eBay India.

Register for the event here.

Does IT outsourcing industry fear cloud computing?

noreply@blogger.com (Anonymous) — Thu, 11 Nov 2010 09:55:00 +0000

I read a comment this morning from Vivek Wadhwa, regarding adoption of cloud computing. Just thought I will post my comments on that.

Here are my thoughts; I think there are 3 reasons:

There is a lot of value (money) in consulting/designing a technical stack, like which servers to buy, which networking equipment etc. All that goes away with a cloud. Cloud gives you all that on demand and on a click
There are a lot of supporting technologies such as CDN, load-balancing, DNS etc., that requires a consultation/designing/deals, which all goes away (see CloudFront for example, or EBS load-balancer), so less work for the consultation guy
There are peripheral services such as infrastructure management, uptime management etc. That is also taken away by the cloud service providers to a certain degree.

Cloud Computing makes the entire process of acquiring IT services, very easy, “at the click of a button”. And that can take away a few jobs.

Concepts 2010 at PICT Pune

noreply@blogger.com (Anonymous) — Sun, 11 Apr 2010 18:01:00 +0000

On 27^th March I went to Pune Institute of Computer Technology (PICT) for judging Concepts'2010. I was accompanied by Anand, Ananda, Dinesh and Purnima. "Concepts" is an annual national-level technical event, organized under the joint aegis of PICT and IEEE (PICT Students Chapter, Bombay Section). This event has been organized for the past nineteen years, and has carved a niche for itself as being one of the most rewarded National Technical Events. At the heart of the event is a national level Technical Project competition, which gives students a platform to final year engineering students pursuing Computer Science, Electronics & Telecommunications, and Information Technology and related Engineering fields.

The hospitality provided by the PICT students and staff was superb and beyond expectation. The management of the entire event was flawlessly executed by the students, and it felt truly world class.

[Following is a picture of Ananda, myself and Anand Das - excited after seeing so much technology.]

I reviewed four projects that were done very diligently by the Engineering students. The students had deep understanding of the concepts and were very clear on their fundamentals. They were deeply knowledgeable of the subject matter and would smoothly answer my questions. The projects that I reviewed were XdroidFS: an extension to YAFFS2 (root file-system on Android), Virtual Tape Library, Hierarchical Storage Management (across hard-disk and SSD) and Fusion FS. The students were really innovative in their approach, had designed the solution very well, written enormous amount of code and had fully working prototypes. Pretty amazing work!

I can very well imagine XdroidFS becoming a part of the Android file-system and being used for securing files using xattr. The students doing the Hierarchical Storage Management designed their page tables very well and used HSM techniques to automatically move data between HDD and SSD for fast access and cheaper cost.

[Following is a picture of Anand and Ananda.]

It was great to feel technology again, and to see the passion in the students to solve problems and the drive for innovation.

Great job guys! Absolutely Awesome!

The Return of the Salary Hunters

noreply@blogger.com (Anonymous) — Sun, 21 Mar 2010 17:17:00 +0000

The recession showed us some unexpected hiring times. All hiring rules changed, salary negotiations were non-existent, offer-to-join conversion rates were high, 'great work' was more important than 'great salary'. The end of recession brought a sigh of relief to all of us. Companies are ramping up hiring efforts, campuses are seeing heavy hiring activity and packages have gone up and India Inc. has declared the much awaited salary raises . All this is great.

This also brings back the challenges of hiring. All of the following, which had become history are now back, with a "vengeance":

RETURN OF THE PING-PONG SALARY HUNTERS
Taking an offer and negotiating salary or role is a good thing. But taking an offer letter and showing it to another company to get a better deal, is kind of being overly opportunistic. Now, taking another offer letter and showing it back to the last company that gave the original offer letter (ping-ponging) is plain "evil". It is not just evil, it is a bad idea. For a five-ten % salary hike the person is potentially leaving a bad impression on his future employer.

Remember that it is much more important to work for a great company, for a company that has a solid roadmap, it is much more important to work with a great team, where you can learn for the next X number of years you spend in that company. It is much more important to work for a company that values your work, and rewards not just with a great salary but with accolades and encouragement that go much longer and deeper than fifty-hundred thousand rupees per year.

RETURN OF THE MULTIPLE OFFER HOLDER
Almost all offers recently are met with counter offers, not just one but many. I think it is not a bad idea to negotiate salary with other offers with counter offers, though I think it is somewhat naughty to do that. The priorities should be clear when someone wants to work for a company, whether it is a small salary difference that can pull the person to a different company, or is the vision and the roadmap and the team is more important.

Salary is definitely important; after-all EMIs need to be paid each month! But beyond that, there are many more things that are much more important. One can never compare companies purely by the salary that they offer.

It is always a better idea to work for a great company with a great team and a great vision. The most important, like I said, are the team, the quality of work, the work environment, the company's vision, its market leadership and the learning that it provides.

Think deep and thing wide before you take that plunge.

Real Engineers don't give ETAs

noreply@blogger.com (Anonymous) — Sun, 24 Jan 2010 18:02:00 +0000

Recently I had an interesting observation, followed up by a very interesting discussion with a few Engineers (on Skype obviously).

The initial observation is that - "Real Engineers don't give ETAs." ETA meaning estimated time of arrival, often used in project planning to describe the date on which a software release will happen.

Here's why Real Engineers don't give ETAs ---

Real Engineers just get it done.
Real Engineers think "Why waste time in calculating an ETA, when you can code in the same time?"
Real Engineers JUST write code ...
"Real Engineers aren't bothered about the time-line but the quality of their code ..."
"ETAs are at times a good way for an engineer to communicate with a non-engineer :)"
"(asking someone else to give the ETA) It allows the engineer to completely focus on solving the problem at hand without much distraction."

Real Engineers actually came up with yet-another-definition of ETA - "Estimated Time of Amnesia". That's the time when everybody (other than the Engineer) starts forgetting "what was actually promised" ... I would love to know your thoughts on this.

Firefox 3.6 has some interesting featureset

noreply@blogger.com (Anonymous) — Mon, 02 Nov 2009 16:35:00 +0000

Firefox 3.6 Beta 1 have some really interesting set of new features. Read this page for the full feature list, I have reproduced an excerpt that I found interesting:

DOM

Drag and drop now supports files: The DataTransfer object provided to drag listeners now includes a list of files that were dragged.

Detecting device orientation: Content can now detect the orientation of the device if it has a supported accelerometer, using the MozOrientation event; see window.onmozorientation for details. Firefox 3.6 supports the accelerometer in Mac laptops.

For XUL and add-on developers

If you're an extension developer, you should start by reading Updating extensions for Firefox 3.6, which offers a helpful overview of what changes may affect your extension. Plug-in developers should read Updating plug-ins for Firefox 3.6.

New features

Detecting device orientation

Content can now detect the orientation of the device if it has a supported accelerometer, using the MozOrientation event; see window.onmozorientation for details. Firefox 3.6 supports the accelerometer in Mac laptops.

Monitoring HTTP activity

You can now monitor HTTP transactions to observe requests and responses in real time.

Web Scalability & Performance: Real Life Lessons

noreply@blogger.com (Anonymous) — Sun, 06 Sep 2009 17:07:00 +0000

Following is a presentation that I made at TechWeekend in Pune on 5th September. About sixty hard-core technical geeks were present at the sessions. Following is the presentation that I made. Feel free to share.Web Scalability & Performance
You can reach me on Twitter @mukulneetika .

8 cores and above - Is the race worth it?

noreply@blogger.com (Anonymous) — Sat, 25 Apr 2009 16:54:00 +0000

AMD has announced plans to beat Intel to 12 cores, releasing both 8 and 12 core processors, codenamed Magny-Cours, in Q1 2010. It has also announced that it will in 2011 roll out its 32 nm Bulldozer core, which will feature up to 16 cores, running on the new Sandtiger architecture. In short -- AMD plans to beat Intel in the core race.

You may note that Engineers at Sandia National Laboratories did simulation of 8, 16 and 32 cores, and have opined that performance of multi-core machines would level off or even decline beyond 8 cores,due to limited memory bandwidth.

Read more here.

At the heart of the trouble is the so-called memory wall—the growing disparity between how fast a CPU can operate on data and how fast it can get the data it needs. Although the number of cores per processor is increasing, the number of connections from the chip to the rest of the computer is not. So keeping all the cores fed with data is a problem. In informatics applications, the problem is worse, explains Richard C. Murphy, a senior member of the technical staff at Sandia, because there is no physical relationship between what a processor may be working on and where the next set of data it needs may reside. Instead of being in the cache of the core next door, the data may be on a DRAM chip in a rack 20 meters away and need to leave the chip, pass through one or more routers and optical fibers, and find its way onto the processor.

I would really love to run the MT tests that would show the performance at 6 and 8 core. Searching ...

Go for that “Impulse Purchase”

noreply@blogger.com (Anonymous) — Sun, 12 Apr 2009 17:57:00 +0000

‘Planned purchase’ is something I have been doing for past several years. It is generally believed that as you “mature” you do more planned purchases versus impulsive purchases. Impulsive purchase has been linked with the “impulsive youth”. Sometimes is has also been associated with immaturity. While, planned purchase is something I have generally been very proud of, I have lately realized the downside of this approach, and I am beginning to think if it is a bad thing.

Planned purchase is invariable associated with – a) massive market research, b) massive product research, c) understanding your own requirements, d) deciding the exact price point for best price performance ratio, e) sometime getting into the microscopic details of the product, for differentiation in a commoditized product, technology or service. All this might take anywhere from a few days to a few months – eventually leading to a “better purchase”.

When you buy something, one of the important things that must happen after the purchase is – “you must derive great sense of satisfaction from your purchase”. I have come up with an approximate relationship between satisfaction and the research you do on the product, the relationship is:

So, I am postulating that the satisfaction is inversely proportional to the amount of research you do on the product. The more you do research, the less satisfaction you get after doing the purchase.

If you are buying an electronic gadget, many times, there are several less documented small features that come in with a gadget – like a quick-access button in a smartphone, a hidden pocket in a backpack or the cool 3.2MP webcam in a laptop. These features almost appear like “serendipity” when you accidentally find it, you feel pleasantly surprised in your new gadget. All that surprise is gone when you have done 4 months of study on all the smartphones available in the market. I feel that this is a big bummer.

An extension of the above rule is that satisfaction is directly proportional to the ‘Impulsiveness of Purchase’. I think there are ample examples of my friends who have purchased stuff with little research, and have been immensely satisfied with their purchase.

What do you think?

A caveat to these rules will be – don’t apply this on large sized purchases. Like don’t apply this when buying a house or a car ?

So, guess what, as of today, I am shifting my slider from the ‘planned purchase’ to the ‘impulsive purchase’ side.

Analysis: Which URL Shortening Service Should You Use?

noreply@blogger.com (Anonymous) — Tue, 07 Apr 2009 16:10:00 +0000

Danny Sullivan has a written a great writeup on comparing different URL shortners. The article is really interesting, you should read it here.

Danny presented this table in the article, which is the key document in this article. Check it out.

I also did a quick search of the popularity of each of the URL shortening service. Here are the results:

tinyurl.com	23,000,000
bit.ly	3,840,000
is.gd	3,160,000
tr.im	480,000
cli.gs	144,000
snurl	109,000
kl.am	8,810
short.ie	6,060

Mikz - How different is it from httpd4mobile and mymobilesite?

noreply@blogger.com (Anonymous) — Wed, 04 Mar 2009 18:42:00 +0000

TechCrunch reports this story today:

Conveneer, a Swedish mobile startup with offices in Lund, Sweden and Palo Alto, California, closed a $4.5 million venture round, led by the Swedish foundation Industrifonden. Broken Arrow Venture Capital also participated. The company previously raised seed money from the founders and Teknoseed. Conveneer is building a mobile platform called Mikz, which will be able to assign a URL to your mobile phone, making the content on your phone accessible on the Web. In essence, it turns each mobile phone into a Web server. Once your phone has a URL like http://joe.mikz.me, other Web applications and services can ingest the data that is locked in your phone, and also your phone can take advantage of common Web APIs. Mikz can pull information off your phone such as your contacts, GPS coordinates, photos, music, ringtones, and other files. It creates a Web interface for your phone.

I haven't gone too deep into how they do it, but I see that httpd4mobile also does something similar. Httpd4mobile is an HTTP mobile server for Java J2ME mobile devices that enables you to access and control various features such as Camera Picture function, Audio Record function, Contact List, SMS Send, File Download, File Upload, etc.

See also mymobilesite that works on Nokia S60 devices, that allows users to create, share and access contacts, calendar appointments, SMS text messages, emails, phone logs, share pictures, etc.

What do you think?

Microsoft Planning Ad-Supported Model For Office 14?

noreply@blogger.com (Anonymous) — Wed, 04 Mar 2009 04:23:00 +0000

Money.cnn.com reported:

An ad-supported Microsoft Office 14?
That's what Microsoft Business Division Chief Stephen Elop said was coming at a presentation to analysts at the Morgan Stanley Technology conference today.

Here are my questions :-)

Is this the online-version of office? Would Microsoft do contextual analysis of the documents to put the ads on Office 14? If yes - then the content is no longer private; Microsoft would know all the content (maybe a software pirate would care less). If not - how would they put ads, how would they target a user?

Looking at the top 20 countries that have highest piracy rates, I can't think if there can be relevant ads for those geographies. See the list yourself here.

Interesting.

Contribute to a Map-Reduce job by simply pointing your browser to a URL

noreply@blogger.com (Anonymous) — Wed, 04 Mar 2009 04:05:00 +0000

Igvita.com has published an interesting way of running Mapreduce jobs:

After several iterations, false starts, and great conversations with Michael Nielsen, a flash of the obvious came: HTTP + Javascript!

What if you could contribute to a computational (Map-Reduce) job by simply pointing your browser to a URL? Surely your social network wouldn't mind opening a background tab to help you crunch a dataset or
two!

Instead of focusing on high-throughput proprietary protocols and high-efficiency data planes to distribute and deliver the data, we could use battle tested solutions: HTTP and your favorite browser. It just so happens that there are more Javascript processors around the world (every browser can run it) than for any other language out there - a perfect data processing platform.

Some really interesting comments in there too. Read full text here.

10 Interesting Articles for the Weekend Read

noreply@blogger.com (Anonymous) — Sat, 28 Feb 2009 10:50:00 +0000

I found the following articles pretty interesting, check them out:

Startups in 13 Sentences - by Paul Graham

How FriendFeed uses MySQL to store schema-less data

Giz Explains: Why Lenses Are the Real Key to Stunning Photos

Cellular providers want Nokia to drop Skype from cell phones - Two cell service providers in the UK are supposedly up in arms over Nokia's inclusion of Skype software on its N97 handset, and are threatening not to carry the device unless the software is ditched. This stance is not only annoying to consumers who are beginning to like VoIP, but it could also even hurt the carriers' business in the long run.

The Big List Of Search Engines & Their Employees On Twitters

How to Buy Domain Names Like a Pro: 10 Tips from the Founder of PhoneTag.com

10 Free CAPTCHA scripts and services for websites

OCRTerminal - free online Optical Character Recognition service that allows you to convert scanned images and PDF's into editable and text searchable documents.

10 Papers Every Programmer Should Read (At Least Twice)

15 online photo editors compared - compares Flauntr, Fotoflexer, Lunapic, Phixr, Phoenix, Photoshop.com, Picnik free, Picnik premium,
Picture2Life, Pixenate, Pixer.us, Pixlr, Snipshot, Snipshot Pro and Splashup.

Y Combinator’s FathomDB looks pretty neat

noreply@blogger.com (Anonymous) — Sat, 28 Feb 2009 08:31:00 +0000

FathomDB provides relational databases under the utility/service model. They say that they automate the low-level DBA tasks (backup/monitoring); and also provide performance analysis tools that facilitate the high level DBA tasks.

Final pricing for the service is still being determined, but the company plans to charge a small (~10-20%) markup over standard EC2 prices.

I think this is pretty neat. It's a great trend. I hope they don't have any 'center point of failure', I hope their monitoring resources and backup locations are widely distributed. I think DB backup brings in a lot of value.

This screenshot at Techcrunch looks pretty interesting:

Carol Bartz on 'getting the house in order'

noreply@blogger.com (Anonymous) — Fri, 27 Feb 2009 07:37:00 +0000

Carol Bartz, CEO Yahoo! writes on her blog:

Today I’m rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer. For you using Yahoo! every day, it will better enable us to deliver products that make you say, “Wow.”

Impressive.

The reorg at Yahoo! has been discussed in the following articles:

Microsoft to use Machine Learning software to put servers to sleep when not in use

noreply@blogger.com (Anonymous) — Thu, 26 Feb 2009 09:19:00 +0000

SAI reports:

Microsoft is working on new tech codenamed "Marlowe" to build data centers using low-power servers that can intelligently "sleep" and "wake up" -- just like a portable computer.

NY Times: The company has applied sophisticated machine learning software to the Atom-based servers and tracked how they handle search requests on Microsoft Live over the course of a day.

When the software senses a lull in action, it can place large numbers of servers into sleep or hibernate modes so that they consume just 2 to 4 watts instead of the usual 28 to 37 watts. Then, in an ideal set-up, the software can anticipate when more active periods will resume and begin waking up the servers ahead of the incoming search requests. It usually takes the servers about 5 to 45 seconds to jump back into action.

I think this is a great idea, if you can predict the load on the servers, and if you datacenter is already not optimized. With hundreds of cron-jobs running at asynchronous intervals, DB and file systems deciding on their own schedule of page-flushes, and with server load coming from around the globe - it might be a challenge to accurately predict the load. But, that's what software is for.

Watch this space.

'AWS Public Data sets' has full Wikipedia available in TSV format

noreply@blogger.com (Anonymous) — Thu, 26 Feb 2009 09:01:00 +0000

'Amazon Web Services Blog' reports that the AWS public data sets has the Wikipedia Extraction (WEX), which is a processed, machine-readable dump of the English-language section of the Wikipedia. At nearly 67 GB, this is a handly and formidable data set. The data is provided is the TSV format as exported by PostgreSQL.

There are a number of other data sets also available, read more here.

They also describe how easily you an use these data sets:

Instantiating these data sets is basically trivial. You create a new EBS volume of the appropriate size, basing it on the snapshot id of the data. Next, you attach the volume to a running EC2 instance in the same availability zone. Finally, you create a mount point and mount the EBS volume on the instance.

Awesome.

Google Apps Status Dashboard looks pretty good

noreply@blogger.com (Anonymous) — Thu, 26 Feb 2009 08:50:00 +0000

Google has finally come up with a status dashboard. I had previously reported on other Web Services that do similar status reporting, such as http://status.aws.amazon.com/ , http://status.mosso.com/ and http://heartbeat.skype.com/.

Looks great - as long as all the check boxes stay ticked.

Nokia to enter laptop market?

noreply@blogger.com (Anonymous) — Thu, 26 Feb 2009 06:15:00 +0000

jkOnTheRun reports this story -

Reuters is reporting that Finnish handset giant Nokia has admitted they are considering entering the laptop market. In an interview in Finland CEO Pekka Kallasvuo was asked if Nokia plans to make laptops and had this response:
“We are looking very actively also at this opportunity… We don’t have to look even for five years from now to see that what we know as a mobile phone and what we know as a PC are in many ways converging.”

Nokia also reported earlier that they would shrink production and R&D as sales tank, and rapidly shrinking market-share in the smartphone market. Netbook is a growing market, no wonder Nokia wants to get a portion of the pie.

CDNetworks Acquires Panther Express To Speed Expansion In The U.S.

noreply@blogger.com (Anonymous) — Wed, 25 Feb 2009 15:58:00 +0000

Dan Rayburn does a detailed writeup on this story here:

This morning, CDNetworks announced that it has acquired Panther Express. Headquartered in NYC, privately held Panther Express has been in the content delivery business since 2005 offering HTTP based delivery services in the U.S and Europe.

Panther's footprint gives CDNetworks quicker access into North America and Europe and allows them to ramp sales much faster. What Panther Express lacks is the reach into Asia, the ability to support streaming media services, including live delivery and access to a large sales and marketing force. CDNetworks has the footprint in Asia, supports streaming of Flash, Silverlight and Windows Media live or on-demand and is an organization of over 400 employees after the inclusion of Panther's team.

PubMatic Launches Open, Real-time Monetization API for Ad Networks and Publishers

noreply@blogger.com (Anonymous) — Wed, 25 Feb 2009 14:24:00 +0000

PubMatic's API Allows Ad Networks to Instantly Access Premium Publisher Inventory Resulting in Increased Revenue for Participating Publishers

PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, announced today the official launch of it's highly anticipated Application Programming Interface (API). The API will increase revenue for both ad networks and PubMatic's publisher clients by allowing an instant and transparent connection between them for single or multiple ad campaigns on demand. The official API launch comes after a successful closed beta period with multiple ad network partners.

Benefits for Ad Networks:

Increased Reach: Access to over 125 million unique users and thousands of websites.
Improved Targeting: Ad networks can leverage expanded targeting options including geography, frequency, user re-targeting, ad tag type, and much more.
Campaign Control: Ad networks have total control over pricing and timing for campaigns

Benefits for Publishers:

Increased Monetization: Allowing more ad networks to instantly access publisher inventory increases publisher ad rates and sell through rates.
Increased Visibility: Dozens of new ad networks can get instant and transparent access to publisher inventory.
Better User Experience: More premium campaigns and better targeting result in users seeing higher quality and more relevant advertising.
Zero Integration: PubMatic publishers have instant access to premium campaigns and ad networks via the API, with zero integration effort.

"Efficiency is absolutely key to improving monetization in the online advertising ecosystem," said PubMatic CEO, Rajeev Goel. "Our API was designed to seamlessly connect publishers and ad networks so they can have total control of their campaigns, which results in an easy, streamlined process that is financially beneficial to both parties. This is the future of online advertising."