Rewriting the Social Media Playbook with AI: Strategies for 2025

Social media in 2025 is about scaling attention, not just traffic—and AI is at the center of this transformation. With generative AI, the role of marketers has shifted from content creators to strategic curators, enabling brands to create platform-native content, automate video production, and optimize engagement at scale. AI now allows marketers in multifamily to personalize resident experiences, streamline property marketing, and drive lead generation with AI-driven content, hyper-personalization, and automated engagement tools.

This session will explore:

• The New Rules of Marketing & Social in 2025 – Explore HubSpot’s latest trends and insights on AI & social media marketing.
• Winning in a Disrupted Landscape – Learn how the traditional marketing playbook has been flipped upside down, and discover the strategies top brands are using to stay ahead in the AI era.
• Success for Marketers in the AI Era – See how social media teams can elevate AI-driven content, automate engagement, and enhance lead generation to maximize results.

We’re thrilled to announce that HubSpot is in the house!  Jacqui Malis Becker is a Senior Product Manager at HubSpot, and has led the social media product strategy within Marketing Hub over the last 5 years. She is a seasoned expert in the social space, with a background in Advertising Production, crafting video content for TV, Social and Radio. She is excited about the future of AI and how it can help unlock more creativity in marketing for many businesses, especially on a budget.

Excepted Highlights from the 2024 Report

Social media has transformed into our main method of communication. We’re living in a social-first, video-forward landscape, and every generation is “perpetually online.”  In the recent past, the professional journey of learning something new or finding a new product started with a Google search. And personally, sharing a funny meme or new restaurant between friends happened via text. Now, people go right to social media for everything. They look to their favorite creators first for inspiration, advice, and recommendations.

The digital landscape is bustling, but crowded. Brands need to break the mold to stand out.

 Key Findings and Trends in the Report

• It’s a creator’s world, we’re just scrolling in it
  

  This year, YouTube surpassed Facebook and Instagram in popularity among social audiences. And based on HubSpot’s recent consumer trends survey, around 1 in 5 people consider themselves creators. More and more, people look to their friends and trusted influencers on social media to guide their decisions, whether that decision is professional, like which AI email assistant to use, or personal, like which electric car to buy.

• How marketers are connecting with the community and uncover the business value of social
• Top social media platforms in 2024
• Where, when, and how brands are investing in social
• Best times to post on social by channel

Some of the fundamental challenges of social media marketing remain year after year, like the task of creating engaging content. This year, marketers are looking to keep up with algorithm and feature updates and find new ideas for content, and they’re a bit less interested in directly generating leads from social media than they were last year. In a time where budgets are tight and every marketing dollar needs to show value, nearly 60% of social media marketers find it somewhat or very easy to tie social media campaigns to business outcomes, but almost 20% find it somewhat or very hard.

• Social media marketing budgets and metrics
  What are the primary metrics you use to measure social media marketing success?
• Fostering active brand social media communities is driving engagement and loyalty.
  

  Building an online community isn’t the same as just posting on social media. The expectation for social media marketers in 2024 is to become much more involved, meaning less posting just to appear “active on socials,” and more meaningful, reciprocal, community-focused interactions.

• Short-form video keeps on delivering ROI and engagement.
  

  Of all the content formats, short-form video has been consistently effective for social media marketers over the past few years. Short-form video lends itself to jumping on trends and aiming for a goal of engagement, not sales or revenue.

• Audiences are connecting with relatable, authentic content that shows brand value.
• Memes and funny posts are outperforming highly-produced, product-focused content.
• Having a strong brand identity and voice on social, and promoting individual creators’ voices, is becoming more important.
• Predictions for the future of social media marketing
  

  In the year ahead, social media marketers plan to invest the most in YouTube, Facebook, Instagram, and TikTok, and they’ll create more funny, relatable, behind-the-scenes content. Across industries, brands are seeing strong results from investing in social and recognize that social media is extremely important to business growth.

Meet Jacqui in person in Napa and don’t miss out on our early bird rate- register here,

Creating a constant stream of content for social media can feel like an endless task. But what if you could harness the creativity of your community to generate engaging, authentic content for you? User-Generated Content (UGC) is a game-changer, offering fresh, relatable content that can drive organic engagement far more effectively than traditional methods. Join digital marketing expert Neal Schaffer as he shares his proven strategies for leveraging UGC to replace the content creation hamster wheel with a sustainable and successful approach.

What You’ll Learn

• Understand the value and impact of User-Generated Content on organic social media engagement.
• Develop a team of UGC creators and long-term brand ambassadors.
• Initiate partnerships with local influencers to kickstart your UGC campaign.
• Implement strategies to continuously encourage and curate high-quality UGC.
• How to leverage marketing tools and generative AI to create a workflow around UGC.

A Special Bonus: First 100 attendees will receive a free copy of Neal’s book, Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing.  This book offers actionable strategies to leverage AI, social media, and content marketing to build and grow your brand on any budget. Perfect for entrepreneurs, small business owners, and marketers looking to scale their efforts with measurable results, Digital Threads provides a clear roadmap for success in the digital age.

About Neal Schaefer

Global digital and social media marketing keynote speaker Neal Schaffer has a unique ability to demystify and inspire businesses and professionals to understand and truly embrace the potential that social media has for many business objectives including sales, business development, and marketing for B2B, B2C, non-profit organizations, as well as government institutions.

Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He has presented at national conferences on marketing and social media including Social Media Marketing World, Marketing Profs B2B, Social Media Strategies Summit, Corporate Social Media Summit, iStrategy, Content Marketing Conference, and the Gravity Summit on Social Media. On top of that Neal teaches as part of Rutger University Business School’s Mini Social Media MBA program as well as the Irish Management Institute’s Digital Business program.

He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.

Neal’s presentations are a mixture of educational training workshops that focus on specific social networks as well as more advanced social media keynote presentations that focus on concepts, trends, and the future.

Learn more about Neal Schaeffer.

Don’t miss the last chance to get the lowest rates of the year — super early bird rates end January 10- register now.

Executive AI Session: The Strategic Balance of Artificial Intelligence in Multifamily

AI offers seemingly limitless potential for the multifamily industry, but can it truly add value at every step of the renter journey? This session will explore how thoughtful, strategic AI integrations can deliver exceptional results when applied to the right moments, and how it can hinder performance when overused or misapplied. Using real-world data, we’ll examine scenarios where AI has significantly improved key metrics like lead-to-tour conversion, as well as instances where it made strategies less effective, providing a balanced perspective on this transformative technology.

From CRM enhancements and reputation management strategies to the evolving Google search experience and adaptive web content, this session offers a roadmap for multifamily leaders to maximize AI’s potential without overextending its use.

Key takeaways:
• Understand how AI can be leveraged to improve lead-to-tour conversion and enhance the renter journey.
• Gain insights from performance data comparing AI’s successes and missteps in multifamily strategies.
• Explore AI’s role in CRMs, reputation management, Google search, and adaptive web content.
• Receive actionable project and prompt starters for the most widely used AI platforms.

About the Presenters

A 16-year industry professional, Alex Abernathy serves as Executive Vice President at Asset Living. His primary responsibility is overseeing global portfolio marketing efforts with both centralized national and specialized regional teams. Asset Living’s Marketing Service is a vital component of their company vision – continuing to serve our industry, communities, and partners as the most trusted partner in real estate. Asset Living employs over 7,000 real estate professionals and operates over 1,600 communities which consists of over 230,000 units.

Alex’s experience includes Multifamily, Student, Build-To-Rent, Affordable, Co-Living, and Active Adult, with industry knowledge and experience spanning 200+ real estate markets nationwide and international markets including Canada, Mexico, UK, Bahamas, Colombia, and UAE. Additionally, Alex dedicated two years to transforming a Houston-based software development firm into a full-service digital product/marketing agency, Poetic, specializing in Real Estate MarTech and Marketing Services.

Dustin Hayes, Founder, Hermosa Digital
A passionate brand builder, speaker, and marketing futurist, Dustin Hayes has earned a reputation developing disruptive marketing strategies for Fortune 500 brands and technology startups. A creative at heart, Dustin began his career building content for top media and broadcast networks including MTV, CBS, and HBO. Today, he works alongside business leaders to provide new perspective and direction, helping brands realize and surpass their goals.

2025 Agenda To Be Announced Shortly

We’ve received nearly 30 talk proposals which our Advisory Board has diligently reviewed and ranked and we thank you for submissions!

Stay tuned and don’t miss out on the lowest rates of the year which end soon — register here to secure your spot with your colleagues in the industry!

Highlighted Excerpts from the Report 

AI and automation, alongside a fast-paced world, have the majority of marketers agreeing that marketing has transformed more in the past three years, than over the past 50. We no longer live in a go-to-market world where having information alone is enough – those who want to succeed must instead act on intelligence. We’ve shifted from the Age of Information to the Age of Intelligence.

This has significant implications for marketers. The way that people research and engage with brands impacts which marketing channels and strategies are effective. It’s increasingly challenging to break through the noise to generate traffic and leads. Taking a one-size-fits-most approach to anticipating customer needs no longer works. Marketers need to work through these challenges amidst a backdrop of tight budgets. As you’ll read in the report, 2024 called for marketers to think through awareness, engagement, personalization, efficiency and growth in new ways.

AI is more efficient, more effective, more everything
Time saved with AI leads to more creative work

• Get on the AI train: Marketers using AI and automation tools are 95% more likely to say their marketing strategy was very effective.
• Effective and Creative: 20% of marketers see AI primarily taking over menial tasks and 60% of marketers see AI as an assistant that helps them across their job duties. 81% of marketers using GAI say it’s effective at assisting them in their role.
• GAI content performs: 63% of marketers believe that in 2024, most content will be created at least in part with the help of generative AI. So far, 56% of marketers who use generative AI for content creation say it performs better than content created without it.
• Data-driven marketing made easier
• The #1 way to use AI is research: The top most successful use case for AI is research — 33% ranked it as #1, above context creation (31%) and data analysis and reporting (30%). 61% of marketers who use AI and automation use Generative AI to do research.

AWARENESS
To amplify brand presence, be easy to find and transact online.
Brand awareness starts with establishing trust via social media and video.

Social media is the place for search, sales, and service.
Marketers are increasingly targeting buyers who grew up online. Seventy-four percent of marketers want to reach Millennials and 67% want to engage Gen X, versus only 27% of marketers interested in Baby Boomer audiences. As digital natives grow as decision-makers, we’re seeing changes to how buyers interact with businesses online. Some of the biggest social challenges are coming up with ideas, creating engaging content that generates leads, and gaining followers. Facebook, Instagram, YouTube, and TikTok have the strongest ROI — and these align with where marketers were investing in 2024.

Authentic influencer partnerships fuel brand growth.
In 2023, one in four consumers bought a product based on an influencer’s recommendation. And marketers are paying attention. Influencer marketing will grow significantly in 2024, with 50% of the marketers who use it planning to increase their investment. Kyle Denhoff, Director of Marketing on the Media Team at HubSpot shared, “Brands that partner with a select few Creators in their niche create demand and drive sales through channels like YouTube, Newsletters, Podcasts, and Social. More than half of our YouTube demand comes from Creator partnerships. Our audiences want to learn from credible experts over institutional brands. This mix of owned and Creator media is helping propel our business forward.”

Influencer marketing trends

• Less (followers) is more — micro-influencers are driving brand awareness.
• Influencer marketing is a sustainable growth channel for brands.
• Effective marketing teams invest in influencer marketing.
• Most marketers work with influencers a few times.

The future of content marketing is personal
In an increasingly competitive search environment, your content strategy must start with what users need, not what’s most efficient for you. If you look at recent Google updates, you’ll notice that Google has been refining what “helpful content” means and prioritizing the “E” for “experience” in E-E-A-T. Your content must be personal, demonstrate experience, and address real needs.

Drawing traffic to on-site content through search will become significantly more challenging.
With generative AI-powered search platforms, content that can be easily produced can be readily served in a chat box. If an AI can write it, an AI can serve it to users instead of a link. Generative AI offers powerful efficiency tools, but it may not be a wholesale answer to content marketing. In the report, HubSpot predicts an increased demand for verifiably human content about deeper and more complex topics.

Decision makers are going to social for everything — search, sales, and service.
Authentic partnerships with micro influencers are fueling brand growth. The best content is personal. Embrace individual personalities and creators. Invest in Facebook, Instagram, and YouTube and make it easy to buy from your brand on social. Try micro influencer marketing campaigns and work with the same partners over time. Build thought leaders within your organization and try new media formats like podcasts and videos.

ENGAGEMENT
The strongest connections happen via call, click, chat, and camera.
The customer journey is shifting and brand communication affects every decision.

VIDEO
Lights, camera, engagement — video is commanding attention and generating ROI. Among different content formats, video continues to bring in top ROI — so more and more marketers are diving in. Marketers are doubling down on TikTok, YouTube, and Instagram to address younger audiences going right to social video platforms to search and engage with brands, even more so than search engines. Short-form video is the #1 format, offering the highest ROI and has seen the most growth in 2024.

Read the entire report here.

Watch for our 2025 Agenda in the coming weeks to find the topics we’ve curated that resonate with the multifamily industry as well as your peers in other industries.

Take advantage of our lowest rates now in effect  – register here.

HubSpot Report Methodology: HubSpot conducted a survey in September 2023 with a total of 1,400+ global B2B + B2C marketers across industries to gain these data points and representing a multitude of industries such as: advertising or marketing, agriculture, food, and beverage, business or consumer services, information technology, media and entertainment, retail eCommerce, travel and hospitality, and many more.

In this Workshop, you’ll learn how to:

•Harness the power of user-generated content and influencer collaborations
•Curate a diverse and engaging content mix that resonates with your audience
•Build audience trust through authentic and impactful storytelling
•Integrate AI-powered tools to enhance content creation and curation

Unlock a sustainable stream of high-quality, relatable social content by leveraging the right partnerships and technologies. Led by Erica Byrum, our perennially highly-rated conference presenter, this workshop will equip you with the skills to thrive in the ever-evolving world of social media marketing. Don’t miss this opportunity to learn from an industry expert and take your social media strategy to the next level.

About the Workshop Instructor

Erica Byrum serves as the Assistant Vice President of Social Media at Apartments.com, a leading online apartment listing website under CoStar Group. With over 20 years of expertise in digital marketing, Erica excels at driving digital transformation, social media strategies, and revenue growth for top brands across real estate, multifamily, and vacation rental sectors.

Leveraging her robust marketing background and experience as a former Division I collegiate soccer player, Erica co-authored “Youtility for Real Estate” and has been recognized as an elite social media influencer. Her accolades include PR News’ Social Media MVP and repeat President’s Club honors. Currently, she spearheads strategies for Apartments.com’s suite of social products, enhancing online reputations for multifamily properties.

Deeply engaged with her Norfolk community, Erica volunteers at the Children’s Hospital of The King’s Daughters and stays active in local sports leagues. When not competing on the field or court, she unwinds by boating with family on the Lafayette River.

Take advantage of our lowest rates of the year to attend this workshop which provides a perfect foundation for our program!

Presented by our most highly rated speaker and phenom in the history of our event — Andrew Davis!

Artificial Intelligence feels like magic.

Draft a smart prompt, and presto! ChatGPT writes your community announcements, today’s social media post, and an email response to a prospect. Task Google’s Gemini to respond to a property review, and BOOM! An instant, professional, and intelligent response. Want a picture for a property blog post? Ask MidJourney. Need some awesome Broll for an IG post? Voilà, SORA does it.

AI is truly awe-inspiring.

But let’s face it: Most AI-generated content is impersonal at best and downright terrible at worst. It doesn’t sound like you or your brand. It’s generic.

That is – until you start building your Digital Doppelgänger.

Your Digital Doppelgänger is more than an AI-powered creative collaborator. It’s your virtual twin, deeply integrated with your strategy to enhance engagement and foster a sense of community online.

Your Digital Doppelgänger isn’t just AI.
They are IA – Intelligence Augmentation.

They don’t just automate tasks; they enrich your creativity and strategic planning, ensuring every post, email, or campaign feels genuinely connected to your audience.

(Of course, they have the power to destroy too.)

In this exhilarating 45-minute session, Andrew Davis (and his Digital Doppelgänger) will reveal how to construct your AI-powered creative allies. He’ll guide you through a four-step process tailored for multifamily social media marketers, showing you how to save dozens of hours while elevating your content’s impact. You’ll also discover how to maintain trust in an AI-enhanced world.

Most importantly, Andrew will demonstrate why AI can make YOU more valuable than ever.

So, are you ready to create your first Digital Doppelgänger and revolutionize how you connect with your communities?

“Andrew is a PHENOMENAL speaker! His session may honestly be the best I’ve ever attended. He keeps the audience engaged with the perfect blend of knowledge and showmanship. Even our backstage folks went out of their way to say how kind and professional he is.”
–Francesca McLin, Director of Content Strategy

Who is Andrew Davis?

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

His accolades include:

Voted Top 25 Favorite Speakers in the World
One of Meeting & Convention Magazine’s easiest speakers to work with: right after President Bill Clinton and Anderson Cooper.

25 Jaw-Dropping Marketing Speakers You Must See
Included in this stellar list of spectacular speakers compiled by event publisher Bizzabo, including Gary Vaynerchuck, Seth Godin, & Rohit Bhargava.

Marketing Hero Award Recipient
Only awarded twice a decade, Andrew Davis is only the second global Content Marketing Hero Award recipient.

If you have not heard or seen Andrew speak, you are in a profoundly entertaining and provocative presentation. If you have heard Andrew speak, he never disappoints and is adored by our audience!

Register for the lowest rates of the year and hope we see you in Napa!

Topics you’ll learn about include:

Measurement

• What key metrics should we be looking for when assessing ads campaigns?
• Privacy Centric Measurement: 3rd party Cookie deprecation in 2024 and what does this mean for advertising?
• Enhanced Conversions: what are they, how do you set them up, why are they important?

Performance Max

• What is Performance Max? How do we tailor it to certain locations?
• Best Practices and Case Studies: what assets and creatives should you use

About Riva

Riva Akolawala is a keen marketer who is known for creative problem solving, strong analytical skills, and delivering on strategic outcomes for internal & external stakeholders. Currently, Riva is an Account Manager at Google, specializing in Lead Generation for SMBs.

Having worked with 1,000+ clients since her start at Google in 2021, Riva has shaped strategic initiatives for tens of thousands of Ads accounts. Hailing from an agency background, Riva uses her product expertise to tackle complex business challenges & goals, and ultimately help advertisers scale while maintaining profitability.

Pre-registration will be closing soon- register to secure your place with your multifamily colleagues!

You’re managing campaigns across many channels – social, email, SEO, paid ads, and more. But fragmented efforts deliver fragmented results. How do you coordinate channels to multiply your ROI? You must efficiently repurpose content, identify patterns in performance data, and apply insights across channels. Join 20-year marketing veteran Dale Bertrand as he unveils his playbook of strategies that fully exploit each channel’s unique strengths and translate insights to other channels, ultimately multiplying your marketing results without additional effort.

Takeaways:

• Identify useful patterns across channels
• Repurpose content across channels to maximize value
• Connect channel insights to pinpoint optimization opportunities
• Optimize customer touchpoints driving awareness and conversion

About the Keynote Speaker

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. Dale is a marketing leader, technologist and real estate investor. He advises businesses in industries related to his expertise, including hospitality, healthcare and technology. He has trained marketing professionals at TripAdvisor, Microsoft, HubSpot, and Proctor & Gamble. Dale applies his graduate school work in artificial intelligence to search engine marketing. He has BS and MS degrees in Computer Engineering from Brown University.

What Our Attendees Say About the Event

The Multifamily Social Media Summit has quickly become my favorite event to attend — the intimacy of the venue enhances the ability to make meaningful, productive, and lasting connections. The conference covers more than just social media marketing but all the salient issues related to social and digital marketing featuring competent speakers from both inside and outside the industry.
-Daniel Paulino, Vice President of Digital Marketing, Bozzuto

Besides being held in the pristine setting in Napa, the conference is much more than that. It’s a 3-day period where the best social media marketers and those wanting to learn more on a variety of topics, gather to discuss and celebrate the platforms that help build us brands, maintain connectivity to audiences and influence buying decisions. It’s a fun, well-organized and meaningful conference that all marketers should plan on attending.
-Jessica Mancuso, Vice President of New Developments | Student, Asset Living

 

Pre-registration will be closing soon- register to secure your place with your multifamily colleagues!

Artificial intelligence has been one of the most eclipsing subjects of the past 18 months, casting a long shadow over nearly every other industry. But how is this groundbreaking technology shaping the landscape of the multifamily space today?

This three-part workshop will uncover the practicalities and possibilities of AI in the property management sector. Discover the current landscape of AI tools and their real-world applications and benefits. Understand the potential value, and possible shortcomings, of AI within vendor tools and partner ecosystems. Gain insight to help evaluate and responsibly adopt AI within your organization. This workshop is an essential roadmap for anyone looking to harness the full potential of AI in the multifamily space.

What You’ll Learn:

• Discover 5 simple ways to enhance tenant experience and gain operational efficiency using artificial intelligence
• Learn how to measure AI vendor solutions for compliance with your business practices and alignment with your organizational objectives
• Develop a custom adoption checklist that will serve as the basis for

Conference seating is limited and register with Executive Summit on AI option. Register here

Our Presenters

A 15-year industry professional, Alex Abernathy serves as Executive Vice President at Asset Living. His primary responsibility is overseeing global portfolio marketing efforts with both centralized national and specialized regional teams. Asset Living’s Marketing Service is a vital component of their company vision – continuing to serve our industry, communities, and partners as the most trusted partner in real estate. Asset Living employs over 7,000 real estate professionals and operates over 1,600 communities which consists of over 230,000 units.

Dustin Hayes is Founder of Hermosa Digital.A passionate brand builder, speaker, and marketing futurist, Dustin  has earned a reputation developing disruptive marketing strategies for Fortune 500 brands and technology startups. A creative at heart, Dustin began his career building content for top media and broadcast networks including MTV, CBS, and HBO. Today, he works alongside business leaders to provide new perspective and direction, helping brands realize and surpass their goals.

Daniel Paulino is the Vice President of Digital Marketing for Bozzuto. With nearly 20 years of experience in marketing across various industries, he is charged with creating the digital marketing strategies to support Bozzuto’s entire portfolio of managed communities. His team is responsible for lead generation, campaign development, data analytics, marketing operations, website development, and the martech stack that support over 87,000 residential units across Bozzuto’s nationwide footprint. Daniel is passionate about continuously refining and leveraging data-driven approaches to optimizing return on investment in media budgets and technology platforms. Daniel holds an MBA with dual concentrations in Marketing and Finance from the Katz Graduate School of Business at the University of Pittsburgh.

Hope to see you in Napa!

Data compiled from 1400+ Global Marketers published by HubSpot – discover the trends, winning opportunities and challenges brands will face this year, with data from 1,400+ global B2B and B2C marketers.

According to this new report, the top 3 marketing trends are as follows:

1. AI’s here to stay. 64% of marketers use it. Most of them say they’ve seen value from it and will keep investing in it.
   Still, only 39% of marketers who don’t use it plan to start in 2024.
   The biggest hangups? Job replacement fears, inaccuracy, ethics, learning curves, and poor quality work generated from it.
2. Social media could become your top marketing channel.
   As marketers, we aim to create seamless customer journeys. And, now, consumers can discover, research, and buy products all in one TikTok session. How much more seamless can it get?Unsurprisingly, most marketers say social media is or will be their most-used channel. (Some even say it’s their highest ROI earner.)Meanwhile, social media was one of our favorite places in 2023:
   • 64% of Gen Z and 59% of Millennials discovered new products while surfing social media.
   • 59% of marketers saw social media-driven sales grow YoY.
   • 17% of consumers bought a product from a social media shop.

3. For influencers and video, starting small could yield big ROI.
While marketers increasingly invest in micro-influencers with niche, but engaged followings, they also say short-form videos are one of the top content types for driving traffic, engagement, and ROI.

Download the entire report by HubSpot

Register and don’t miss out on our lowest rates of the season which expire next week and join your multifamily peers as we cover the most salient topics for 2024!